Listing Presentation | The Bryan Coward Team by Bryan Coward, PA

Your needs. Your Dreams. Your Questions. Your Timeline. Your WEALTH.

We will work with you to understand your unique lifestyle, needs, and wishes.

Buying a home is about more than just your next move. It's about your life.

�� THE BRYAN COWARD TEAM PROMISE

✨ What We Offer:

Top-Notch Service: We will deliver the best real estate experience you can imagine! That is OUR PROMISE.

Personal Focus: Our team treats you like our only client, prioritizing your needs every step of the way.

Proactive Problem-Solving: We anticipate challenges and tackle them before they become surprises.

5-Star Experience: We’re dedicated to exceeding your expectations and making your journey unforgettable.

�� What we intend to earn:

Spread the Love: Sometime between now until closing day, you will feel compelled refer us to friends or family needing real estate help—whether it's buying, selling, refinancing, or just a question. A quick three-way text with permission ensures we can connect and assist them seamlessly. Share Your Success: Leave us an online review after closing or anytime during your transaction. We’ll send you an easy-to-follow email with all the details. Your feedback not only helps us improve but also guides others in choosing their perfect realtor.

Thank you for trusting The Bryan Coward Team! Let’s make your real estate dreams a 5-star reality together!

THREE GOALS OF THE

APPOINTMENT

THAT IS WHY YOU HIRE A PROFESSIONAL TO SELL YOUR HOME!

We'll review your goals and motivations to sell and help you identify what top dollar is for your property. 1.

We'll go over in detail our aggressive marketing strategy and unique value proposition.

We'll decide if we choose to work together and review the next steps on setting you up for success and what you can expect next from us!

How do you feel about those goals? Anything we should add?

ITS ABOUT YOU QUESTIONS

MOVING/SELLING

1.May I ask why you are moving?

2.Where are you moving to?

3.What is important about moving?

4.What will that ultimately do for you and your family?

5.How soon do you need to move?

PROPERTY VALUES

1.May I ask what you feel is the current value of your home?

2.What price will you not go below?

3.What is important to you about that?

4.What is the amount you would like to net for the sale of your home?

5.Is there a certain amount you need to net on the sale of your home?

Let’stalkaboutwhata10outof10experiencelookslike foryou

1.Onascaleof1to10,whatneedstohappenforthissaletofeel likea10foryou?

Whatmakesthatsoimportanttoyou?

Canyoupaintapictureformeofwhatthatlookslike?

2.Let’ssaywecouldaddonemorethingtomakeita10+— whatwouldthatbe?

Whatwouldthatdoforyou?

Tellmemore—whatwouldthatlookorfeellike?

3.Andifwecouldwaveamagicwandandtakeittoa10++, what’sthedreamscenario?

Whydoesthatmattertoyoupersonally?

Couldyouhelpmeunderstandwhatthatwouldmeanfor youoryourfamily?

Kelsey Egger

EXECUTIVE ASSITANT

MEET THE TEAM

Bryan Coward

CEO/REALTOR®

REALTOR® Tracey Coward

SHOWINGSPECIALST

Sarah Buñag

MARKETINGCOORDINATOR

Kimberly Fickett

TRANSACTIONCOORDINATOR

REALTOR®

MARKET

STATS IN ENTIRE MLS MARKET AREA

Market Share of Closed Transactions

YTD March 31, 2025

THE BRYAN COWARD TEAM

KELLER WILLIAMS REALTY REAL ESTATE

PROFESSIONALS SINCE 2018

Top Producer Magazine Rising Star 2024

Top 5% Pinellas Realtors Association

Top Team KW Realty 2024

Top Solo Agent KW Realty 2022

OVER 160 FAMILIES SERVED

Agent Leadership Council 2022-2025(ALC)

Keller Williams Market Center Approved Trainer

Florida Education Services Instructor

MENTOR A CHILD. SELL A HOME,

OURWHY

At just 14 years old, Bryan endured the sudden loss of his father to a severe heart attack Lacking awareness of support resources and being emotionally unequipped to navigate his reality, Bryan turned to selfmedication, leading to poor decisions over the subsequent years

We are passionate about partnering with Big Brother Big Sisters of Tampa Bay. Whose mission is to create and support one-to-one mentoring relationships that ignite the power and promise of youth.

The Bryan Coward Team and BBBS goal is to ignite youth s power and promise and help kids develop lifelong, purposeful relationships

A TOTAL OF $4,140 WAS DONATED IN 2024

YOU ARE HIRING A SINGLE AGENT

Whatdoesthatmeanforyou?

AsaSingleAgent,IhaveafiduciaryresponsibilitytoYOU.That’safancyway ofsaying:

Yougetmycompleteloyalty,confidentiality,andobedience. Yourgoalsaremygoals.Yourbestinterestcomesfirst.Always.

ThisrelationshipisrecognizedandregulatedbytheFloridaRealEstate Commission(FREC),andI’mlegallyrequiredtodisclosethesedutiestoyou:

Loyalty

Confidentiality

Obedience

Fulldisclosure

Accountingforallfunds

Skill,care,anddiligence

Presentingalloffersandcounteroffers

Dealinghonestlyandfairly

You’renotjustanothertransaction—I’minyourcornerfromstarttofinish. AndItakethatroleseriously.

WHAT IF I BRING THE BUYER?

Or the buyer comes through an agent in our brokerage.

If I—or another agent in my brokerage—brings the buyer, we’ll transition to a Transaction Broker relationship. Why? Because Florida law doesn’t allow one brokerage to represent both parties as single agents in the same deal.

What does that mean for you?

We’re no longer acting as full fiduciaries, but we’re still legally obligated to treat you with professionalism, fairness, and care.

Dealing honestly and fairly

Accounting for all funds

Using skill, care, and diligence

Disclosing all known facts that materially affect value

Presenting all offers and counteroffers

Limited confidentiality

�� The big picture?

You still get professional guidance and full representation, just with equal treatment to both sides. And don’t worry, you’ll sign off on this before anything moves forward.

WHAT MAKES YOUR HOME SELL - How It Shows

We Make Listings SHIN

Today’s property buyers are armed with more information than ever. They tell their agents which properties they want to see— and they’ve already rejected listings with too few or poor qualit photos. It is absolutely vital that your online listing has highimpact photos, videos, and tours to make a lasting first impression that will motivate buyers to come see your property for themselves. This could include:

Floor Plan

Photography Photo Editing Staging & Repair

WHAT MAKES YOUR HOME SELL -

How It’s Marketed

Where Buyers Found The Home They Purchased

We’ll Sell It FASTER & for MORE MONEY

We annually review data from the NAR’s profile of buyers and sellers that tell us exactly where buyers first found the actual property they purchased. With that data, we adapt our marketing strategy and resources to match where MOST buyers are finding properties just like yours so that we can sell it faster and for more money.

WHAT MAKES YOUR HOME SELL - Social Media Marketing

Wehaveinvestedoverabilliondollarsintechnologytoseeexactly wherebuyersandsellersarecomingfromsowecanbeabsolutelysure therightpeopleareseeingyourads.

Ourinvestmentintechnologyincludesourrobustpartnershipwith GoogleandFacebooktoutilizethetopretargetingalgorithm. CreateauniqueSocialMediaCampaigntoattractbuyers.

51% of buyers found their home online

PROMOTE YOUR LISTING TO ALL MAJOR WEBSITES DAILY

PromoteyourlistingtoourLocalKWWiliamsNetworkof1300Agents.

Promoteyourlistingstoourdatabaseofover5,000people

Promoteyourlistingto80,000+websitesdaily

51% of buyers found their home online

CREATE A UNIQUE LANDING PAGE DEDICATED TO YOUR HOME ON OUR WEBSITE

51% of buyers found their home online

WHAT MAKES YOUR HOME SELL

An Aggressive Marketing Strategy

Lastyearourteammadeover8,000phonecalls

Lookingforbuyersforoursellers

NetworkingwithTopAgents

29% of Buyers found there home from thier Real Estate agent

AGGRESSIVE FOLLOW UP

Aggressivelyfollowupwithprospectivebuyersandbuyer’sagents

ShareFeedbackforeveryshowing.

UpdateBrivitywithfeedbackfromallshowings

Weeklycheck-incallsto“Stayonthepulse.”

Reviewpricingweeklyandnotifyyouofmarketchanges

29% of Buyers found there home from thier Real Estate agent

WHAT MATTERS MOST HOW ITS MARKETED

Approximately4%ofbuyers foundthepropertythey purchasedfromsigns, directionals,andmobileflyers. Ourpropertytoolsattract buyersbyfeaturingtextand contactcapturetechnology, ensuringmoreleadsand connectionsthanothersjust can'toffer.

REACHING BUYERS AT EVERY OPPORTUNITY

YARDSIGNS

KWKLYTEXTCAPTURE

at 98% of List Price

at 100% of List Price

SEE

EVERYTHING YOUR AGENT DOES FOR YOU

REAL-TIMEUPDATESUNTIL ITSSOLD.

Otheragentsmightleaveyouwondering whatthey’redoingtofindabuyerforyour property.Webelieveintransparencyand constantcommunication,givingyou accesstoBrivity,ouronlinemarketingtool. Inacompetitivemarket,youcan’taffordto missasingledetailonthesaleofyour property.

POWERD

SELLER COVERAGE PLAN - OUR GIFT TO YOU

BY AMERICA'S PREFERRED HOME WARRANTY

COVERAGEITEMS(Standard)

ListSecure

AtticandExhaustFans

CentralVaccum

DuctWork

ElectricalSystem

InstantHotWaterDispenser

Plumbing

Stoppages

WaterHeater

SELLERPREFFERED

Built-InDishwasher

Built-InMicrowave

Built-InOven

CentralAirConditioning

Free-StandingRange/Cooktop

GarbageDisposal

HeatingSystem

KitchenRefrigerator

Coveragebeginswhenthehomeislisted:Coveragestartsassoonasthehomeislistedforsale.

Preventspost-saleheadaches:BuyerscancontactAPHWinsteadoftheseller.

LISTSECURE®:Thisprogramprovidesupto$1,000inlegalprotectionfortwoyearsafterthesaleincaseofalegaldispute.

Complimentaryservice:Sellerscanchoosealocalcontractortoperformrepairs,whichcanhelpspeeduptheprocessand preventordelayclosing.

Post-saleleverage:Ifabuyerwaivesinspections,sellershaveleveragewithLISTSECURE®.

Helpshomessellfasterandformoremoney:Buyerslikepropertiesthatthesellerstandsbehind.

EASY EXIT GUARANTEE

When you list your home through our EASY EXIT GUARANTEE, you can cancel your listing with us at any time. No hassles. It’s easy.

We at The Bryan Coward Team have strong opinions about our real estate service. We believe that if you are unhappy with the service you receive, you should have the power to fire us. It takes a strong belief in the quality of one’s service to make this kind of stand, but we never settle for less than the highest professional standards. We are confident you will be happy with our service and results. That’s the simple truth. We always stand behind our service.

The Guarantee:

If you are unhappy with the service our team provides you, we ask that you first discuss it with us because we would like the opportunity to improve. Simply tell us the problem, give us seven days to attempt to fix it. If you are still unhappy, simply ask for an unconditional release from our services in writing, and within 1 business day you will receive a receipt of your request by canceling the buyer broker agreement.

The Exceptions:

If there is an accepted offer, buyer cannot be released. Broker protections as per the buyer broker agreement continue to be in effect as explained on the buyer broker agreement until such time contract falls through (buyer may be released) or the transaction closes.

YOU HAVE 30 SECONDS TO SELL A HOME WITH

STAGEDHOMES

STAGING - YOUR KEY TO SELLING SUCCESS

The 3 D’s:

Declutter:

Less is more when selling your home. We want buyers to focus on your home’s features, not personal items or clutter. Pack up what you don’t need, create open spaces, and let the home’s true potential shine. Think “showroom-ready!”

Deep Clean:

A spotless home tells buyers it’s well cared for. Scrub, shine, and sparkle from top to bottom—this includes carpets, windows, and even that forgotten baseboard behind the couch. Clean homes sell faster and for more money.

De-personalize:

Help buyers imagine themselves living in the home by removing personal photos, collections, and unique decor. A neutral, welcoming canvas makes it easier for buyers to envision creating their own memories in the space.

Minor Maintenance:

Refresh & Repair

Small fixes make a big difference! Patch holes, fix leaky faucets, and tighten loose handles. A well-maintained home reassures buyers that they won’t be walking into unexpected repairs.

Fresh Paint & Touch-Ups

A fresh coat of neutral paint is like hitting the reset button for your home. Touch up scuffs or consider repainting rooms with bold colors to create a clean, inviting atmosphere that appeals to a wider range of buyers..

Exterior Power Wash & Mulch:

First impressions count! Power wash the driveway, sidewalks, and exterior walls to make the home look like new. Add fresh mulch to landscaping beds for a polished, well-kept appearance that enhances curb appeal..

It's a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions.

WHAT OUR CLIENTS ARE SAYING

Ican’tsayenoughgoodthingsabouttheBryanCoward Team!Bryanrecentlyspentalotoftimehelpingmy daughtersellhercurrenthouseandfindherdream home.Shehasverydiscriminatingtasteandalotof boxestobechecked,andBryandidawonderfuljob findingtherightfitforher.Hewassopatient, professionalandalwayspromptinansweringcalls,texts, andemails.ShouldmyhusbandandIeverrelocatefrom IndianatotheTampaarea,hewouldcertainlybeour realtorofchoice!

-Tamara Callis

Theteamwasexceptionalandveryhelpful! Thiswasmyfirsttimepurchasingahome,butI feltverycomfortableandinformedonthe process.MywifeandIwereabletopickthe righthousewithnopressure.Iwouldhighly recommendtheteamtofuturehomebuyers.

-Tyler Kiger

BryanCowardandhisteamareabove exceptionalintheirserviceanddedicationto helpingclientsandotheragentsstayinformed abouttheTampaBayMarket!Waytogoand thankyouforsharingyourexpertisewith everyone!

-Amber Huber

ASIDE FROM AGREEEING ON A PRICE THAT WILL CAUSE YOUR HOME TO SELL

HOW THE PRICE OF YOUR HOME IS DETERMINED

The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

Buyers make their pricing decisions based on comparing your property to other properties SOLD in your area. .

Real estate agents do not decide how much your home is worth.

The market does.

It tells us exactly where to price your property to sell and how to approach the marketing of your property.

HOW THE PRICE OF YOUR HOME IS DETERMINED

PRICE Pricing your home properly from the start is the deciding factor on how long it will take to sell it.

LOCATION

CONDITION

Location is the single most important factor in determining the value of your property.

The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are important. We will be able to help optimize your home’s physical appearance to maximize the buyer’s perception of value.

COMPETITION

Prospective buyers will compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in the area.

TIMING

Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers. Your first offer is usually your best.

Pricingyourproperty competitivelywillgenerate themostactivityfromagents andbuyers.

Pricingyourpropertytoo highmaymakeitnecessary todropthepricebelow marketvaluetocompetewith newwell-pricedlistings.

PRICING TO SELL

TheAsking PriceIs:

TheValueofyourproperty isdeterminedbywhata buyeriswillingtopayand whataselleriswillingto acceptintoday'smarket. Buyersmaketheirpricing decisionbasedon comparingyourproperty tootherpropertiesthat haveSOLDinthearea. Historicallyyour1stofferis usuallyyourbest!

PRICING TO SELL

- The First 30 Days are

THE RIGHT PRICE IS IMPORTANT

A property generates the most interest when it first hits the market.

The number of showings is greatest during this time if it is priced at a realistic market value.

Starting too high and dropping the price later misses the excitement and fails to generate strong activity. Many homes that start high will end up selling far below market value.

WHAT MAKES YOUR HOME SELL -

Accurate Pricing

3-3-3 Pricing Strategy

OUR REAL ESTATE TEAM USES THE MOST ACCURATE METHOD AVAILABLE TO PRICE YOUR PROPERTY

The right price for your property is not determined by any one agent or seller - it’s determined only by current market conditions.

We access accurate, up-to-date MLS data to select up to 3 active, 3 pending, and 3 sold properties that are the most comparable in features and amenities to your property.

Combined with our in-depth knowledge of market statistics, this method assures we price your property correctly, so it sells for the price you deserve.

3 OUTCOMES

The property receives little action (low to no showings).

This can only mean one thing - the market is rejecting the property based on price. Buyers and other agents recognize value when they see it and if they feel the property does not represent a good value they will not even visit the property.

Solution: Reposition the bait (Large price reduction).

The property has showings, but no offers.

In other words, the property is the bride’s maid, not the bride. This is better than the first outcome, yet it is still frustrating for the seller. In this case, the price is close enough to market value to attract a showing yet still too high, relative to competing homes, to motivate the buyer to act.

Solution: Reposition the bait (Smaller price adjustment).

The property sells!

If we hit the market just right we may be fortunate enough to have an offer right away. A quick offer does not necessarily mean we are underpriced. It means we were fortunate to hit the market at the perfect time. It’s like catching a fish on the first cast. It happens but does not mean it will happen again and again.