Issue 027

Pure Indulgence

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Riddle

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to be continued next month

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INBOX

LUCKY TO HAVE HER

(Re: Mine, Issue 026)

I’m writing to say that I really appreciate the diary serial Mine by Gitti Beilis. Not only is it well written, it also communicates a beautiful hashkafah. The story has so many important lessons. I’m so impressed by her insightful responses and reflections on the comments that others have made. I really admire this mother. Malky is a lucky girl! And we readers are lucky to learn from her.

This mother’s complete and full love for her child touches me deeply. Thank you so much for sharing it with us.

THANKS FOR EVERY ISSUE

(Re: Mine, Issue 026)

Thank you for each and every weekly issue; your content is always relevant and captivating. Over Yom Tov, I especially appreciated that you produced a new issue every week, even with the challenging Yom Tov calendar.

While I love fiction in general, the true serial Mine is exceptional. Another favorite is the POV column — the questions are great, and I love reading everyone’s responses.

Thank you for enhancing my life in so many ways!

Faigy F.

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INBOX

ANOTHER PERSPECTIVE

(Re: Open Home, Open Heart, Inbox, Issue 026)

In response to the person who was disappointed that her neighbors didn’t want to lend their guest rooms unless it was for a simcha, I would like to suggest how to be dan l’kaf zechus. I once allowed the use of my guest room for Shabbos, but it turned out that the guest didn’t really have anywhere to go after Shabbos, and simply stayed on and on.

I understand that the letter writer didn’t want to share the private reason she needed the guest room. But maybe had she specified that it would be only for Shabbos, she would have gotten a different response. Simchas come with a deadline, and people understand why the space is needed temporarily. When it isn’t for a simcha and no reason is given, people may worry that they’ll be stuck, as I was, offering free room and board to a person who has no home and nowhere to go, that they’ll become the hardhearted homeowner who is putting them out on the street.

S.S.

GOING BOTH WAYS

(Re: In Session, Issue 025)

I’m enjoying your new question and answer therapy series. Last week’s question from a mother-in-law who wants a stronger relationship with her daughter-in-law was relevant to all mothersin-law, and the answer was spot-on.

I was happy to see that you added a paragraph addressing the daughtersin-law. But can you give them two and a half pages of advice, just like you gave the mother-in-law? Us mothers-in-law are very willing to learn; we all know the rules about opening our wallet and closing our mouth, and that the ticket to the grandchildren is only through your daughter-in-law. But daughters-in-law, on their part, should also be open to new relationships. We can’t be all that bad if we raised their husband, right? And their children can only benefit from having another bubby to shower

them with love. Daughters-in-law have a lot to gain by having their mother-inlaw in their life.

Another MIL Who Wants a Relationship

WHAT IT’S ALL FOR

(Re: How Do You Sunday?, Issue 025)

I had to respond to the feature about liking or disliking Sundays. This is something that’s been on my mind for a while.

I have the tremendous zechus of being both a Yiddishe mama and a preschool morah for a number of years. Over the years, I’ve seen a growing, disturbing phenomenon. We’re all very grateful that Hashem put us into a world with mosdos and mechanchim that help us raise our children. However, a shift in attitude has occurred. When our kids have a day off, like once a week on Sunday, in between school and day camp, or for Yom Tov, it’s unfortunately not uncommon to hear phrases like, “I’m going crazy already,” or “I can’t wait for the kids to go back to school,” or “I hate Sundays — I can’t get anything done!”

Do we even hear ourselves?! Every child was given to us as a gift from Hashem. They are ours to teach, to raise with good middos, and most of all, to instill in their young hearts a love for Yiddishkeit. Quality time with Tatty, Mommy and family is the best way to build a child. This is the time to shape their future. The role of our yeshivos and schools is only to help the parents. All those things you want to “accomplish” on Sunday — the clean house, food, laundry, errands — don’t forget who you’re doing it for!

Yes, Sundays are noisy, messy and intense. Remember, though, that building and construction makes noise and is a huge mess, but that’s how a binyan adei ad is created.

Instead of viewing your child as someone who belongs in school and is a burden when they’re home, remember that this child is yours to raise. School is just a bonus.

A Preschool Teacher and Mommy Who Understands Both Sides of the Issue

SUPER SOUP

(Re: Season of Soups, Issue 025)

Thanks so much to Leah Wertzberger for the zucchini soup recipe. My family of (very) picky eaters all loved the soup and the homemade croutons. I’m looking forward to having it keep us warm throughout the coming winter.

A Reader

NO SURPRISES

(Re: POV, Issue 025)

I was taken aback at the volume of negative responses to the question about surprise guests. I, too, prefer greeting guests from a sparkling home and with full-course meals prepared, but that’s not always realistic.

Unless one has a precise amount of living/walking/breathing space for each and every member of their family and takes into account every lukshen/farfel/ speck of barley their family members eat, there should be enough food for one or two extra people. Hachnasas orchim has an important place in a Yiddishe home.

Name Withheld

SAVE YOUR OWN LIFE

I just short-stopped in order to save your life!

Much has been written about how to walk safely at night when pedestrians are nearly invisible, but the problem persists. I am aware of a suit manufacturer in Lakewood that inserts a reflective strip on the underside of suit collar/lapels. When the boys walk at night, they simply flip up their lapels, and they’re wearing reflectors. Maybe a double-sided gartel/belt could be added to the chalaten that all of our bochurim wear so they can switch to the reflector side when walking home?

A Concerned Local Resident

By: Linen Etc.

SUNDAY 11/16 -TUESDAY 11/18

DO YOU INVOLVE YOUR BOYS IN KITCHEN OR HOUSEHOLD CHORES?

WHAT DO THEY DO BEST?

My boys don’t do much at home. With enough daughters around, my boys’ help simply isn’t necessary. They are in charge of wiping the dishes on Erev Shabbos, however, but that’s only because I don’t want their wives to hate me.

My mother-in-law always let her boys make whatever dips and desserts they wanted for Shabbos. Once she finished her own Shabbos prep, the boys took over the kitchen and had a blast. (Don’t worry, she had a cleaning lady after that.) I really admire this and plan on doing the same with my own boys one day.

My husband did not know how to operate a broom when we got married. As his parents’ youngest child, he didn’t lift a finger at home. Honestly, I am still a bit resentful toward my mother-in-law for not making him do the basics at home (clearing his plate from the dinner table, making a bed, closing cabinets after opening them, etc.). It’s been fifteen years of marriage, but old habits die hard. Mothers, please teach your boys to help out!

My boys are very involved in household chores and contribute as much as the girls do. They keep their room clean, help clear the table and counters after meals, sweep the floor, clean the backyard and assist with errands.

My boys are very helpful with… tasting!

I definitely have my boys help out at home. While they’re in yeshiva, it’s challenging for them to help out at home because of their busy schedule, but during bein hazmanim, I consider myself incredibly lucky to have a bochur who wants to spend time working alongside me in the kitchen. Those shared moments are so meaningful.

I like teaching my sons how to do things in the kitchen and other areas. My nachas is seeing that my married sons are great husbands who can really help out at home.

My husband helped his mother at home when he was young, and I really appreciate it now that I can ask him to pitch in with housework without him thinking that it’s unusual.

Both of my boys, ages ten and six, love creating and feeling purposeful — which inevitably leads them straight to big pots and cookie sheets. I sometimes wonder whether I’m doing my future daughters-in-law a favor or a disservice by letting my male party believe they’ve mastered the art of cooking. Their culinary flair clearly comes from my husband’s side, but I’ll admit that it isn’t always easy for a newly married wife to share her territory.

My son makes a great potato kugel. I rewrote the instructions for him in Yiddish on a Post-it note in the recipe book. He finds it meaningful, and I find it helpful.

My boys like to cook their favorite foods, like grilled chicken, scrambled eggs and French toast. Even though they don’t clean up like my girls do, seeing their proud smiles makes the mess worthwhile.

The boys in my house know how to load the dishwasher, and some enjoy vacuuming as well.

My mother-in-law lets all the kids do whatever chores they like best. After my wedding, I was shocked to come home after doing errands to find my kitchen spotless, courtesy of my husband.

Boys can be so helpful. My son prepares the licht and percolator for Shabbos each week. Another son prepares the Shabbos table, and they also help with braiding the bilkelach

My son helps out a lot on Erev Shabbos. He cuts the plastic tablecloths, polishes the shoes and puts away the Shabbos groceries. On Shabbos, he helps by clearing the table, sweeping and serving.

I’m forever grateful to my mother-in-law for training her boys in all household duties, and I try to do the same with mine. As a mother of boys only, there’s no one else around to help out anyway. My boys (ages twelve and under) are trained in all household tasks. They know how to set the table, serve Shabbos meals, clear the table, sweep, vacuum and wash dishes. My older three boys (ages eight to twelve) know how to cook and bake and are very comfortable around the kitchen. They also help with the little ones and know how to change a diaper, bathe and bottle-feed a baby. From a young age, they already know how to transfer laundry from the washing machine to the dryer (including knowing what to hang and what to dry), how to peel vegetables and unpack a grocery order. They get insulted when guests comment on how helpful they are, and they ask me why people think girls are better than boys at helping around the house. I believe there is one big difference: I don’t give them official jobs and chores like I would probably do with girls, since their main job is to learn and daven. They aren’t home as much as girls would be, in any case. I’m still the one responsible for all household duties and chores, and I’m grateful when they can help. The only tasks they’re 100% responsible for are cleaning up after themselves and keeping their rooms tidy. Good luck to all the boy moms out there — and don’t be afraid to teach your boys how to run a household. Their wives will be immensely grateful.

My boys love to work in the kitchen. They make kugel, cholent and sautéed liver. They also fry schnitzel and even bake cookies. Unfortunately, as bochurim, they didn’t like to clean up! They are married now, however, and their wives are so happy to have their help around the house.

My shvigger has close to a minyan of boys, ka”h, and out of necessity, she trained them in all types of housework. Being married to one of them, I appreciate it so much that I’m planning on doing the same with my kids — hopefully both boys and girls.

I have one married daughter and five boys, and from a young age, I’ve taught my boys to cook, bake and keep their rooms clean. My married boys continue these habits by helping their wives. I truly believe that sharing these responsibilities builds a sense of teamwork, commitment and appreciation for family life.

Email or text pov@thewview.com Fax: 718-247-8881

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PARSHAS CHAYEI SARAH

For Your Camels, Too

Y. Levenstein

Eliezer stood at the well and davened to Hashem to send the right girl as a kallah for Yitzchak. He made a sign for himself: He would ask the girl for a drink, and she would respond, “Drink, and I will also bring water for your camels” (Bereishis 24:14).

The story followed the script — almost. Rivka came, Eliezer asked for a drink of water, and Rivka replied, “Drink, my master,” and she lowered her pitcher and gave him to drink. When she finished giving him water, she said, “I will also draw for your camels” (ibid. 18–19).

If you pay attention to the details, the encounter did not follow the exact pattern Eliezer had determined. Rivka did not offer to bring water to both Eliezer and the camels; she first gave Eliezer water, and only later did she offer to bring water for the camels.

If she planned to do this great chesed and bring enough water to satiate ten thirsty camels besides Elizezer, why didn’t she say so in the first place?

THE NEWS SPREAD FAST. The gadol hador — the Chazon Ish — was to serve as sandek at a bris. The Chazon Ish was getting on in years, and in his weak, frail state, personal visits and encounters were growing rarer. Hearing about this public appearance, dozens of Yidden crowded around outside the shul hall, waiting with bated breath for the opportunity to catch sight of the world-renowned tzaddik.

Some simply wanted to honor the Chazon Ish, some had questions or brachos they hoped they would be able to ask, and others wanted nothing more than to behold the kedusha with their own eyes.

As soon as the bris was over, lines formed on either side of the door. The Chazon Ish emerged and slowly made his way through the crowd, stopping to listen to each man’s request or comment. With unconstrained patience, the Chazon Ish smiled, listened, answered and offered his warmest brachos.

Those who accompanied the Chazon Ish noticed that his

face was a bit pale, and he seemed weak. They tried convincing him to get back into the car and go home. This kabbalas kahal was apparently too draining for him.

But the Chazon Ish was emphatic in his refusal. He would not disappoint the crowds.

Finally, the last of the crowd had their turn. With difficulty, the Chazon Ish slowly managed to climb into the car. It was clear that he wasn’t feeling well. The driver slipped into the driver’s seat and revved up the engine.

“Drive slowly!” the Chazon Ish said. “There are people behind us!”

The driver slowed down. But as soon as they reached the first intersection, the Chazon Ish called out, “Speed up! I need to get to the hospital!”

Suspecting heart trouble, the driver pulled over to the side of the road and took out a pill prescribed by the doctor for just such a medical emergency.

“Let me step out for some fresh air,” the Chazon Ish said. “This was a very strong cardiac episode.”

Several moments later, they were back in the car and on the way to the hospital. The driver couldn’t contain his curiosity. “When did the Rav begin to feel unwell?” he asked.

“Earlier this morning,” came the reply. “Before the bris.”

The driver was shocked. “So why did the Rav continue to the bris?!”

“I was hoping it would pass,” replied the Chazon Ish.

“And after the bris,” pressed the driver, “why the kabbalas kahal? I could have taken the Rav straight home — or straight to the hospital!”

“So many people came, many with big concerns… How could I disappoint them?”

The driver had one final question. “But once we were already in the car, why couldn’t I immediately drive away?”

“Did you see the large crowd of people walking beside the car as its engine started? If you would drive quickly, the fumes from the car would hit them all in their faces. How could I treat my fellow Yidden that way?”

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The two gedolim began to argue over who should sit in the front seat. They weren’t arguing because they wanted to sit there

It’s nearly impossible to fathom such greatness. An elderly Yid, in the midst of a serious medical episode and in desperate need of medical attention, took pains to ensure that his car drove slowly so as not to inconvenience others.

It once happened that Rav Moshe Feinstein, zt”l, and Rav Yaakov Kamenetsky, zt”l, attended a kinus together. When it was over, a driver — who was both wealthy and a talmid chacham in his own right — came to drive them both home.

That’s when a problem arose. The two gedolim began to argue over who should sit in the front seat. They weren’t arguing because they wanted to sit there. But they also weren’t arguing for the right to give the other the honor of sitting in the front.

One of the bystanders couldn’t contain his curiosity and asked for an explanation of the heated discussion.

“Each of us would rather sit in the backseat and allow the other to sit in the front. Technically, we could both sit in the back together. But if we do that, the driver might feel slighted. Someone must sit in the front near him — for his sake!”

Rav Moshe and Rav Yaakov were trying to figure out who would be getting out of the car first. That person should not be the one sitting beside the driver, for then the driver would be left sitting alone after dropping off the first passenger. The gadol who would be in the car longer should sit in the front, they decided. This way, the driver would be honored with sitting beside greatness until the very end of the trip.

* * * * *

The Ohr Hachaim Hakadosh explains that the reason Rivka did not originally inform Eliezer that she would bring water for the camels as well actually points at the great level of her chesed. If she were to tell it to Eliezer before he had his own drink, he would not have been able to enjoy his water with the same pleasure; after all, he would feel sorry that she was still exerting herself for him.

Rivka did the ultimate chesed, putting herself into Eliezer’s mind. She waited for him to fully enjoy his water without feeling he was a burden, and only after that did she offer to do the chesed in its entirety.

When doing chesed, there is the act of kindness itself, and there is also the way the act is performed. When one does chesed for another, and puts himself in the other’s shoes all the while, it is a much more complete and perfect kindness. Removing the focus from oneself and viewing the picture from the recipient’s perspective, wholeheartedly thinking into his feelings and needs, makes for the ultimate chesed.

"Moms Favorite" Pump By

Dear Therapist,

My father-in-law was niftar about four years ago, and my mother-in-law is a very strong-willed person. Out of all the children, she always chooses to come to us for Shabbos and Yom Tov. While I appreciate having her, it’s very hard to host her. She tells us when to eat, how to set the table, rearranges things in the house, and even involves herself in the chinuch of my children. She’ll tell my teenage boys to go learn, or go daven, and she often makes comments that are difficult for them to hear.

We’ve tried having her other children invite her, but she always says she prefers our home — it’s easier for her. We do want to have her, but it’s really hard to do it every week. We don’t want her to feel she’s too hard to host, but why can’t she do things in a more normal way and rotate between all of her children?

An Overwhelmed Daughter-in-Law

Dear Overwhelmed,

Your question is deeply relatable. Caring for a mother-in-law who is an almanah, and who wants to be in your home every Shabbos, is a real challenge. It’s clear that you value your mother-in-law, but at the same time, her constant presence feels overwhelming. Her strong personality leaves you and your children exhausted, and you find yourself resentful that she comes to you every week and never to her other children. These feelings are natural.

If we look at the situation only through that lens, we conclude that it is unfair, frustrating and even terrible. Resentment builds — at your mother-in-law, at your siblings-inlaw, even at the fact that your father-in-law passed away and left you with this responsibility.

But let’s step back and consider another perspective.

What if we could see the larger picture, the way things are measured in Shamayim? What if there were decrees of illness, danger or struggles of Yiddishkeit hanging over the family — and in the zechus of caring for your mother-in-law, those dangers were avoided? What if, by honoring this challenge, your children are healthy, safe and thriving?

If you knew that to be true, you might

even say, I want my mother-in-law to come to me and not to anyone else. Not because it’s easy, but because you’d understand the priceless protection and blessing it brings.

Of course, this perspective doesn’t erase the exhaustion. It doesn’t mean you cannot feel frustrated, or that adjustments should not be made. But it does frame the responsibility differently — not as a punishment, but as a zechus

It’s worth noting that our generation often struggles with responsibility. We live in a culture where if something is difficult, the instinct is to drop it. We see this in careers, where people walk away when jobs are demanding. We see it in finances, where many live beyond their means, spending on restaurants, trips or large houses, eventually creating financial dysfunction.

Having a clear plan makes it easier to breathe

Our parents and grandparents lived differently. They shouldered responsibilities without looking for shortcuts. They budgeted, saved and invested steadily. But somewhere along the way, that mindset weakened. So when Hashem gives us challenges — such as the challenge of caring for an elderly, demanding parent — our first reaction may be, This is too much; I want to let it go. But the Torah teaches us that the harder the mitzvah, the greater the s’char. These behaviors will teach your children to succeed in the long run.

Caring for a parent — and especially an almanah — is one of the mitzvos the Torah is most exacting about. The seforim are filled with both warnings and promises; the s’char is immeasurable, and the consequences for neglect are serious. That’s why it is so important to approach these decisions with the guidance of a rav. This is not just a family issue, but one that has a lot of halachic ramifications.

There is a well-known saying: One mother can care for ten children, but ten children cannot care for one mother. Why is this so?

A mother can handle ten children because she’s in charge. She sets bedtime, she decides who gets what, and she gives rewards and consequences. She wears the crown.

But when ten grown children try to care for one elderly mother, she still sees herself as the queen. And here we face the Gemara’s principle: Ein shnei melachim mishtamshim b’keser echad — two kings cannot share one crown. When your mother-in-law enters your home, in her mind she is still in charge. But in reality, this is your home, your “kingdom.” The clash creates tension.

So what can be done? Here are some approaches families often find helpful:

Create a schedule together. Instead of passively waiting for her to announce she’s coming, take the lead. Sit down with your husband and siblings and make a calendar of who can host her for each Shabbos and Yom Tov. Present it to her not as a restriction, but as a gift: “Everyone wants you.

Each child and grandchild needs their time with you, so we put together a calendar. Of course, you can move things around as needed, but this way each family feels included.” Having a clear plan makes it easier to breathe and gently limits the everyweek expectation.

Give her a role. No one wants to feel like a burden or a guest receiving charity. Find ways to give her value. For example:

Ask her to make one of the Shabbos foods — “Bubby’s special fish” or “Bubby’s cake.” This will become her contribution and legacy. Invite her to take one of the teenagers out somewhere meaningful. Many families have a grandchild sleep at the grandparent’s house each week. Many grandparents develop special bonds with their grandchildren this way. I know of one grandmother who became so close with her granddaughters’ friends that she was invited to all of their weddings — she was simply everyone’s Bubby.

Address the chinuch issue with care. Even if her comments to the boys are harsh, you don’t have to confront her head-on, in the moment. Instead, you can set gentle limits in advance. “I spoke to the bochurim, and they don’t have to go learn so early tonight.” This way you acknowledge her concern while

retaining your own authority in your home.

Take back small spaces. If she rearranges things in the house, choose which battles matter. Sometimes it may be easier to let her decide where the salad bowls should live. Other times, you can politely but firmly say, “Thank you, we actually like it this way.”

Boundaries don’t always have to be big confrontations; small, consistent corrections send a message too.

Consult a rav. Every family is different. Because the mitzvah of kibbud av v’eim and care for an almanah is so chashuv and chamor, guidance from a rav is essential in determining what boundaries can be set, and how to do so respectfully.

Your challenge is not just about managing your mother-in-law’s visits. It’s about finding the balance between respect and self-respect, between warmth and firmness. You’re not failing by feeling tired. You are human. But you’re also being offered an opportunity: to grow in resilience, to strengthen your voice, and to teach your children the lifelong skill of handling people who are loving but sometimes difficult. With a clear schedule, the gift of meaningful roles, small but consistent boundaries, and a willingness to both give in and stand strong when needed, this can shift from a draining experience to one that strengthens your family.

Your mother-in-law may never stop being strong-willed, but you’ll grow stronger too, and that may be the true gift hidden inside this challenge.

Mordechai Weinberger, LCSW is the Executive Director of Serenity Center Clinic in Monsey, where he leads a team of 40+ therapists treating children, teenagers and adults. The clinic provides care for depression, anxiety, OCD, marriage challenges, addiction and more. For more information, call 845286-2210 or visit serenityctr.com.

The pain of hearing Mrs. Goldenkrantz call her daughter a “boo-boo” reinforces our perspective that each child is a treasure to help us grow.

CHAPTER 5

FACING REALITY. AND ALSO? I’M FINE

I stared dumbly at my computer screen.

Unread emails: 1327.

Anxiety gripped me and made it hard for me to breathe.

The weeks had gone by in a flash, but my business, Gitti Media, Inc., was waiting for me. Being my own boss gave me a certain degree of flexibility, and I had been able to take an extended maternity leave. But after ten weeks away, the work had piled up. There was only so much I could delegate to my very patient team before I had to trade my house tops for work suits and get back to real life.

Three marketing campaigns were due to launch, and I still had to sign off on each image and slogan, and address all the issues that had cropped up.

From: Veronica, color editor

Are we really sticking with mint green? Makes me feel like I’m in a hospital. Please advise!

From: Follman Accounting

Client is insisting we quoted 8k. I have an invoice for 9k. Do we have a signed proposal?

I rubbed my temples and got to work, solving crises and mini crises, reassuring and tweaking, all while Malky lay on her back, gazing at the rotating mobile above her head. For the moment it felt idyllic — work from home, baby cooing contentedly at my side — the

GITTI BEILIS

reason I put up with the stress of running my own company.

But soon she started crying, and then she needed to be changed, and then it was time for physical therapy and an evaluation, and somewhere I’d need to fit in the exercises I did with her twice daily.

My phone lit up and began pinging relentlessly. Someone at work needed me urgently, but Malky had just spit up all over both of us.

I needed to find good child care. I had gone through the process with my older children and remembered how it had left me depleted. With Malky’s extra needs, it would be even more stressful.

* * * * *

Just before I was set to go back to work, we had gone to see Dr. Pfeiffer, our wonderful and caring pediatrician, as well as Dr. Paul, Malky’s cardiologist. Both gave her a thorough checkup, and despite her heart condition and impending surgery, Malky was cleared for regular daycare. Of course, I would have to educate her babysitter about her conditions and signs of emergency, including suddenly turning blue or excessive sweating.

As expected, it was a tiring search.

“No, I’m sorry. I can’t accept such a child.”

“It’s not for me.”

“I can’t take on the responsibility.”

The phone calls were frustrating and fruitless. I closed my eyes and officially gave up.

“No problem. No problem. I won’t go back to work. I’ll close my business. I’ll live on the street. Fine. I don’t care.” If I sounded like a teenager, I didn’t care about that either. “Fine! I’m fine!”

“So now you’re fine?”

The comeback was from Hersh, a line that had been

lobbed back and forth between us since four weeks earlier.

* * * * *

At the time, Malky was six weeks old, and I had called a local Early Intervention agency to apply for therapy services. The answering machine encouraged me to leave a detailed message, and I took it literally.

“NO PROBLEM. NO PROBLEM. I WON’T GO BACK TO WORK. I’LL CLOSE MY BUSINESS. I’LL LIVE ON THE STREET. FINE. I DON’T CARE”

“Hello, this is Gitti Beilis calling. My precious daughter has Down syndrome and a heart condition. I can already tell she has low muscle tone and focusing issues. I want to start the process for Early intervention because she is one smart cookie, and I want to give her a head start. We want only the best therapists in town because this kiddo will go very, very far! Please call me back at the absolute earliest opportunity with some names of therapists, and references so I can check them out. Thank you.”

I tended to talk too much in those early days. I thought it was a good idea to make my attitude clear from the get-go.

In this case, my strategy worked against me.

I received a callback from the director, the one and only Maryam Freulich, a self-proclaimed expert on raising children with special needs. While her credentials included many years of coordinating services for individuals with disabilities, she’d never raised — or even worked hands-on — with a child with Down syndrome. Nonetheless, she walked around with the pompous air of being the final authority on the subject.

“So, mamma’le. I heard your message, and I need to tell you something.”

Uh-oh.

“You’re in denial, and you’re ruining your family.”

Um, what?

“Listen to me. I heard your message. Your baby is a Down syndrome, emes?”

“No, she has Down —”

“Don’t be silly, and stop trying to make her normal. Stop pushing so hard; you’ll only be disappointed. Trust me, I’ve seen many like you. You think you’ll cure her by being picky about therapists and driving yourself crazy over everything. It won’t work. In the end you’ll see that all you did was ruin your other children by spending so much time and effort on this one.”

I must’ve turned white, because Hersh took the receiver from my hand and clicked “end call.” After a cup of orange juice, I was able to summarize the conversation so Hersh understood what had upset me so much.

“It’s fine,” he said. “We won’t use them. There are plenty of other agencies around that can understand our vision for Malky.”

“I know there are other agencies, but that’s not the point. How dare she tell me to change my attitude?!”

“It’s fine, Gitti. I’m very confident in our attitude. No one can take that away from us. We’ll go with someone else.”

“You aren’t fuming?”

“No, I’m fine.”

Men. Go figure.

I couldn’t get Maryam’s comments out of my head. I felt a relentless need to fix this

“How is this attitude even allowed to exist? And from a supposed ‘expert’ who is the first to speak to new parents? Has she spoken to the families whose kids are holding down jobs, graduating college, writing books and giving speeches to congress?”

I had read a tremendous amount on the topic and had consulted with leading experts in the field.

“Malky deserves to grow up in a community that respects her and has expectations for her. I’m going to form a supportive advocacy group,” I declared. “We’ll have events and conference calls; we’ll write letters to major magazines and advise agencies on sensitivity and inclusion.”

In that moment, my many years of creative marketing kicked in, and in one fell swoop, I had our name and mission statement.

“We’ll call our group ‘MINE’ – Mothers for Inclusion and Education.”

It was perfect. My creative juices were already flowing, visualizing logos and planning color palettes.

“Okay,” Hersh interrupted me. “But if MINE will be for mothers, what will we call the fathers?”

“Oh, fathers? You don’t need any support groups. You’re all just FINE!”

* * * * *

The seed for MINE was planted then, but it was still a far-off dream. FINE, however, took on a life of its own. We’d throw the line at each other at particularly stressful moments, specifically when we wanted to pretend we were just fine

But without any child care options, I was really not fine. Gitti Media was our main source of income, and if Malky wasn’t in daycare, I wouldn’t be able to run it.

It was my Tanta Frimet who came to the rescue. She had heard about my struggles to find child care and called to let me know that from here on, it was her problem. I couldn’t thank her enough. As a mother, every rejection was not only a technical issue, but also a deeply emotional one as my new reality slapped me in the face again and again. With Tanta Frimet on

the case, I had a little distance from the problem.

Tanta Frimet’s chesed must’ve split the heavens open, because as soon as she took over, two fantastic options came up. One was a young mother who had a six-monthold baby of her own at home and was looking to babysit another baby to bring in some income. The other was Morah Chany, an incredible babysitter with a small group.

It was a tough choice.

The young mother was sweet and gracious. Her sparkling apartment, with only one other baby, was a real plus, as children with Down syndrome often have a weak immune system. More children would mean more exposure to germs. On the other hand, the stimulation and competition of a lively group of typical kids would greatly enhance Malky’s development. I was truly torn until I finally picked up the phone and called Morah Chany. Immediately, it just felt right. Morah Chany was excited to have Malky and eager to help.

“Schedule the therapy sessions when Malky is with me. It’ll free up your time, and I’m sure I’ll learn a lot of helpful tips that all the kids will benefit from. I’ve had therapists here in the past, and Malky will be in good hands. We’re all cheering her on!”

As she spoke, I felt the stress melt away. Although I was still concerned about Malky getting sick, I decided to trust my gut — and trust der eintziger G-tt He had given me a big job, but He was at my side. All I needed

to do was give it my best shot, and He would send the perfect people to help me along.

We finalized the details for timing and payment. I was ready to hang up when Morah Chany gave me one more gift.

“As soon as she’s approved for respite services, be in touch with me. I want to sign up to work with her. She can stay here after the other kids leave, and I’ll work on her goals. And don’t worry. I’ll take care of all the details and billing with the agency.”

Only those in the “respite universe” could appreciate what an offer like this meant.

Respite billing would involve a whole load of work on her end — numerous forms, interviews and fingerprinting. After that, there would be daily clock-ins and clock-outs, tracking of hours worked, and ever-changing rules and regulations, as well as waiting for the agency’s monthly payroll.

Her willingness to step up to the task was a huge chizuk for me. For the first time, I could see my life settling into a pattern. Malky would be in the best hands, and I could focus on easing back into the normal craziness of being a working mother.

Even more than the technical help, Morah Chany’s huge heart and keen insight gave me a world of encouragement. While there would always be naysayers who would urge me to “stop being in denial and face reality,” there were also others who said little and did very much.

And that was my reality.

COMING NEXT WEEK:

MY FIRST SHABBATON — AND CAMP POLITICS ALL OVER AGAIN. ALSO, MEETING LIBBI AND PITZIE ROSEN AND THE FORMING OF AN EVERLASTING BOND.

Names and identifying details have been changed. This serial reflects the author’s personal experiences. Every child with Down syndrome is unique, and so are their families. Halacha, hashkafah, developmental and medical decisions should be referred to the appropriate rabbanim and professionals.

EFRAT LIBFROIND

Locations & Dates:

At the Peppermill

Monday, November 24

Tuesday, November 25 BORO PARK

wednesday, November 26 MONSEY AND MONROE LAKEWOOD

Sunday, November 30

By M. Berger

By Mantzy Berger Natural Cosmetics

On Fall Shoes & Boots

Beautiful Tichel Selection

Hats & Accessories

One Of A Kind Tichels

Jewelry For All Ages

We the People

BY BROCHY GANELES

CHAPTER 010

Betsy helps Rebecca care for Gabriel and shows her how to do it on her own. Judith sees Rebecca bonding with her baby and is overwhelmed with pain at the memories of her own babies.

Judith

The beef in the stew is dry. She has cried the whole afternoon, trying to escape the pain her sister-inlaw caused her, and now the dinner is ruined.

Raphael smiles, chewing heavily. “Is this a new recipe, Judith?” He is being kind. She knows he is being kind. But the words still sting. It is not a new recipe. Had his sister not been living with them, the stew would have been perfectly moist.

“I don’t like it much,” Abraham mutters. He is only a boy. He does not mean to be unkind. He does not know how much effort she put into their food, how hot the kitchen was, and she patiently spiced it until it was just so.

“Perhaps I should make Mama’s stew tomorrow night.” Rebecca’s voice is light, but Judith can hear something sinister lurking beneath it. “It was such perfection, was it not, Raphael? Always so moist.” Her eyes dart to Judith, just for a moment, but it is enough for her to know that the words were intended to wound.

Raphael nods appreciatively, oblivious to the tension and ill-will that simmer in the air. “Yes, I’m sure that would be nice for you, Rebecca, to use the kitchen from time to time. What do you say, Judith?”

They all look at her: husband, son and Rebecca, each of them expecting something from her that she cannot give. How can they not see that she is drowning? That each breath she takes erupts like fireworks within her, that her head is filled with tufts of gray cotton that make her every thought heavy?

“I… I think not.” Her voice is cold, she knows that. But that is only because if she does not tighten her throat and force the words out with strength, a sob will come out instead. And that cannot happen.

Raphael’s eyebrows furrow together. It is the first time he has heard her speak this way to his sister.

“Why not, Judith?” Rebecca’s smile is wide now. The cat has caught its mouse. “I shan’t get in your way.”

“There are some parts of this home that I would like to keep for my own. That is all.” Painfully, she forces herself to raise her eyes to Rebecca’s. “This is not the first time you have asked this question, Rebecca, and I ask that you not bring it up again.”

Rebecca scoffs, one perfect eyebrow raised, but is silent.

He is being kind. She knows he is being kind. But the words still sting

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Raphael looks at them with clouded eyes, and Judith knows he is angry. She has spoken out of line.

It is when he returns from Maariv that he finally speaks to her. “When were you going to tell me that you were angry with Rebecca?”

“I am not angry, Raphael. I am…” In pain? Stumbling? A pit of aching sadness that grows larger with each passing each day? “I cannot carry on as you do. I mourn Leah, still. And then I see Rebecca and her child, and it is like a knife splitting my heart in two.”

He is silent for a moment, silhouetted against the moonlight pouring in from the window.

It was a full moon that night, too. Funny that she remembers it now, but along with the fear and pain there was a silvery moon peeking through the windowpane. She must have looked up to the Heavens that night as she prayed, and found the small circle of light that shone through her tears.

“Not a day goes by that I do not feel her loss, and Abigail, and Joseph.” Raphael’s voice is low. “They are with me, always. But I cannot allow myself to drown in the blackness of my pain, easier though it would seem. That is not what G-d intended for me, nor for you, Judith.”

“Did Yaakov not mourn for Yosef?” Judith swipes at the stinging wetness of her eyes, hating herself for the anger that courses through her. “I am no worse than our forefather.”

Raphael sighs. “I cannot make you feel differently than you do, Judith. I can only ask that you speak kindly to Rebecca. She is not the cause of Leah’s death. Her only crime is that she has a child of her own. You cannot fault her for that.”

“Nor can you fault me for my pain, Raphael.” The tears are thick in her throat.

“Never.” He swallows. “I know you, and I know the generosity of your spirit. This pain will pass, one day, but how you treat Rebecca will be remembered.”

He is right, and that is the most maddening part of it all. She has seen Rebecca as an evil from the start. If Rebecca had not had a child, would Judith have been kinder? Would she have found room in her heart to overlook her sister-inlaw’s sharp tongue and grating laughter?

Rosh Hashanah is next week. “Perhaps I can invite her to the women’s Tehillim gathering this week,” she says.

Raphael smiles, and it is enough to dull the ache within her. He is proud of her. “I am pleased, Judith.”

And though Judith knows she should be proud of herself, proud that she chose the path of chesed, her heart quickens in her chest. She is afraid.

Jacob

Guard duty is long and tiresome, yes, but it is also silent. Silence that will allow him the proper thought and concentration that Yom Kippur demands.

Funny how he always grew tired in the beis knesses, the tefillos and singing dragging onward while he could only think of a warm roast beef dripping in gravy. Standing beside his brother and father, their eyes closed tightly with concentration, he would wish he were far away.

And now, in the emptiness of the field, in the chat-

ter and buzz of nature, he misses the solemnity of the beis knesses. The grass in the field beside them is long, swaying gently in the breeze, the wind sending a whisper rippling through the stalks. If he closes his eyes, he can see the tallisclad figures of his youth swaying in their stead, can hear their whispered prayers carried on the wind.

Israel sits beside him, eyes closed. They have long finished the prayers of the day, and now sit in silence. It is too hot to speak, really, and they must preserve their strength. He smiles to himself. Perhaps this will be the first Yom Kippur that he will complete a taanis dibbur

“Jacob.” Israel’s voice is thin. “I feel like I’m going to be sick.” He does not have a moment to react. The boy keels over to his side and retches, one hand clutching Jacob for support.

Jacob stills as he watches the boy. He is ill. There is a slight tremble in Israel’s hands, and his face is pale and wan. How had he not noticed it before? He should be resting in the shade, preserving his strength, not sitting on guard duty while the merciless sun beats down upon them.

Jacob stands quickly. “I will go find help, Israel. Do not worry.”

He hurries quickly back to camp, through the mud and swamps and heat, pushing through the buzzing in his head and the swaying of his feet. At last, he reaches the thin wooden fence that surrounds the camp and leans heavily upon it, closing his eyes and waiting for the world around him to cease its spinning.

“Jacob?”

Jacob opens one eye painfully against the searing brightness of the day. He sees Moses.

“Moses, please. Israel is ill.” They are the last words he says before everything around him goes black.

* * * *

He awakes to find himself in a cot that is not his own, the face of the doctor looking down at him with an amused smile.

“So it would seem that our Carolina heat showed you a thing or two today?” The man laughs. “Not the first soldier to collapse from malnutrition, and won’t be the last.” The smile leaves his face quickly, and he lays a fatherly arm on Jacbo’s shoulder. “Rest up, son. You will need all the strength you can get. I’ve heard that there are orders for the company to set out in a fortnight.”

Jacob longs to ask him more, ask him what he has heard and where they are to go, but his tongue is stuck to the roof of his mouth, and the doctor has moved on to the next patient — Israel.

Illness. Hunger. Thirst. Death. He knew he would have to face hardships when he joined the Army, knew that his life would never be the same. But the fear he had today, the lack of certainty if his feet would follow his commands and get him to safety, if he would find help for Israel in time, has shown him just how difficult this life will be.

He has much to pray for in this new year.

Nov 13&16

Thursday Evening and Sunday

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Traditionally, carpaccio is a dish of thinly sliced raw meat or fish. Here, we went with seasonal fruit and vegetables, artistically plated, to celebrate the beautiful harvest that fall has to offer.

Miriam Pessy Wercberger

CARPACCIO Butternut Squash

An impressive fall dish that sings with flavor.

INGREDIENTS

1 butternutsquash

1 bagpearlonions

Oliveoil,totaste

Saltandpepper,totaste

½ tsp.rosemary,optional

6 oz.saladgreens

Handfulpomegranateseeds

Handfulcandiedpecans

TAHINI DRESSING

3 T.tahini

1 T.sesameoil

Pinchofsalt Squeezeofhoney

DIRECTIONS

1. Preheat the oven to 400°.

2. Peel the butternut squash. Cut the top part into rings, and the bottom, wider part into cubes.

3. Lay the slices onto one sheet pan and the cubes on another.

4. Peel the pearl onions, and toss with the cubed butternut squash.

5. Season both with salt, pepper, oil and rosemary, if using.

6. Roast until caramelized, mixing the cubed butternut squash occasionally, approximately 45 minutes.

7. In a small bowl, whisk the dressing ingredients together.

8. To assemble, arrange the butternut squash slices on a flat tray.

9. Toss together the lettuce, cubed butternut squash, pearl onions, pomegranate seeds and candied nuts, and pile them onto the center of the tray. Drizzle with the dressing.

PRO TIP

To easily peel the pearl onions, blanch them briefly in hot water, and the peel will slide right off.

CARPACCIO Eggplant

This dish highlights the flavors of caramelized eggplant in a rustic and natural way.

INGREDIENTS

2 largeeggplants

Salt,pepperandoliveoil,totaste

2 clovesgarlic,crushed Squeezeoffreshlemon

Honey,optional

Handfulofpomegranatearils

Trufflemayo

Freshparsley

DIRECTIONS

1. Preheat the broiler setting in your oven to high.

2. Cut the eggplants in half lengthwise, and season the flesh with salt, pepper and a generous drizzle of olive oil. Place cut side down on a large sheet pan.

3. Broil until fork-tender and the bottoms are caramelized, approximately 25 minutes.

4. Remove from the oven, and allow to cool slightly. Scoop all the flesh from the eggplant into a bowl.

5. Add crushed garlic, salt and pepper to taste, a squeeze of lemon and a squirt of honey, if using. Mash it all together lightly with a fork.

6. To serve, spread the eggplant on a plate, and garnish with dollops of truffle mayo, pomegranate seeds and parsley.

CARPACCIO Pear

It’s pear season. This fresh and easy sweet-and-salty salad is the perfect way to enjoy this delicious fall fruit.

INGREDIENTS

3 pears,ripebutslightlyfirm

6 oz.saladgreens

4 oz.fetacheese

½ cupcandiedpecans

Pomegranateseeds

Raspberrybalsamicglaze,fordrizzling

DIRECTIONS

1. Slice the pears thinly, and arrange on a large plate or tray.

2. Top with salad greens, crumbled feta cheese, candied nuts and pomegranate seeds.

3. Drizzle with raspberry balsamic glaze.

As vast and vibrant as any business owner’s dreams might be, they’re still dependent on the employees who will put those dreams into action.

THE VISIONARY

How do employers find employees who match their vision?

How do they empower and evaluate their employees?

How do they encourage teamwork and inspire momentum?

THE TEAM MATTERS — AND IS ONLY AS STRONG AS ITS WEAKEST LINK.

VISIONARY

A FRANK CONVERSATION WITH BUSINESS OWNERS ON EMPLOYEE MANAGEMENT, METRICS AND MOTIVATION

Different business models have different needs and different markers of success. Our two primary panelists are a business owner whose firm provides offsite operations services, and another whose expertise lies in sales.

OPERATIONS

JACOB

OBERLANDER,

CPA, is the owner of Oberlander & Co., an accounting firm that offers accounting, tax and CFO services to small- and medium-sized businesses

SALES

PINCUS SCHIFF

is the cofounder and Head of Growth at FRIDAY, which simplifies team management for small businesses

HADASSAH STEINMAN

What key characteristics do you look for when hiring employees?

MR. OBERLANDER

YOU KNOW WHAT THEY SAY. “HIRE FOR ATTITUDE, TRAIN FOR SUCCESS.”

Soft skills are usually more crucial than hard skills, which can be taught. That’s why, when I need to hire, I look for a potential employee who can fit the business’s five core values.

The first is agency. This means someone who takes initiative. I like to hire employees who aren’t waiting for me to tell them what to do. I need them to work with intent. I need them to be proactive, not reactive.

The second is humility. I need an employee who’s humble, willing to learn, and takes ownership when they make a mistake. Someone who’s humble is generally well-liked by clients and gets along with their coworkers.

The third is clarity. Especially since we work in finance, we need team members who can speak with clarity. We don’t want ambiguity. Phrases like “I don’t know,” “maybe” or “I think” have no place in the vocabulary of someone who’s working with numbers.

The fourth is empathy. We need an employee who cares, both for the team and for our clients.

The fifth core value is a positive attitude. If an employee doesn’t have a positive attitude, they’ll drag everyone down.

My most valuable employees have these five core values, as well as the hard skills necessary to do excellent work. If I can give ownership of a task to an employee who will know what to do, that’s very valuable. I want to be able to say, “I want you to handle these accounts,” without the employee asking, “What do you mean by ‘handle’?” Incidentally, that’s the difference between taking initiative and being reactive.

Finally, if I’m looking to hire a manager to manage other people, then I need a leader. To be a leader, an employee needs to have skills to inspire. This is very important in a business. All businesses need A players who can move the business forward in this way.

MR. SCHIFF

GENERALLY, I BELIEVE EMPLOYEES WHO ARE KEY TO ANY COMPANY ARE PEOPLE WITH A CAN-DO ATTITUDE.

I like to hire salespeople who have people skills, and have the drive and ability to operate. I also need my team to have the ability to scale and adapt to new things.

Not everyone’s like that. Some people fall apart when told to do something new, but other people, when they get new ideas or responsibilities thrown at them, step up to the plate.

If you’re curious and a gogetter, I’ll hire you, even if I know you’ll be looking for wider horizons in three years

I would rather hire someone curious, someone who goes around asking questions and taking initiative, rather than someone who will stay employed five times longer and just do what he’s told. If you’re curious and a go-getter, I’ll hire you, even if I know you’ll be looking for wider horizons in three years.

For all parents out there, this is an important skill children should be taught. Kids should be encouraged to try new things, even when they’re very little. Instead of doing things for them, ask them, “What do you need from me to help you figure it out?”

Things work the same way at the office. Employers should be okay with new employees messing up. Instead of taking over, give them the space and skills necessary to figure things out.

JoinThe Movement

SUNDAY

Ladies/Working Girls

10:45 am Hiit Workout Aerobics Weights Pilates Combo

GIRLS - 15 week program

11:30 1st-5th Ballet class with recital

12:30 Pre-1A- 5th Yoga Gymnastics

1:30 Pre-1A - 5th Kangoo dance/ Yoga Gymnastics combo

2:30 5th-8th grade Kangoo dance/Yoga Gymnastics combo

3:30 Ballet dance with recital- 5th- 8th grade

TUESDAY

9:15 am Power Hour (Aerobics / Sculpting) 10:05 am Yogalatis

11:05 am Dancefit class with Malky 8:30 pm Dancefit class- new class opening upon request

WEDNESSDAY

10:00 am Piyo - Pilates Yoga Fusion (Total Body Sculpting)

7:30 pm Grade School Kangoo Dance Class with Yoga Gymnastics

8:30 pm Dancercize Pilates Combo

6:30- Boys fitness - Class opening upon request

8:30 -Dancefit Class Teens plus - New class opening

Yogalatis class - opening upon request

g / Total Body Workout ht, Pilates Combo] Yoga Combo ts / Yoga Combo

THURSDAY

9:15 am Yoga Class - Opening Upon Request

10:05 am Kangoo Dancing / Sculpting Class

7:30 pm Kangoo dance/yoga Gymnastics combo

8:30 pm Dancefit class

FRIDAY

10:00 am Power Yoga Flow Routine (Stretching, Tightening & Strengthening)

Emsculpt Special

Lose

How do you look out for these characteristics when hiring?

MR. OBERLANDER

WHEN HIRING EMPLOYEES, IT’S LIKE YOU’RE GETTING YOURSELF MORE ARMS.

Gauging a potential employee’s characteristics and priorities while interviewing them is extremely difficult, but extremely necessary.

A business’s team should be an extension of the employer. If you believe that you work with purpose and with a certain style, you want your employees to emulate that. The only way to make that happen is by communicating.

When I interview potential employees, I clearly lay out my five core values. Then, the longer I speak with them,

MR. SCHIFF

I CAN PICK OUT PEOPLE WITH A CAN-DO ATTITUDE BY THE WAY THEY PRESENT THEMSELVES.

When I meet a potential employee, I’ll say, “The job requires x, y and z. How will you do that?”

A confident person with a good attitude will ask questions, and then he’ll say, “I’ll try x, maybe y.”

I’ll also say, “Let’s pretend you start right now, and x and y are your responsibilities. What’s the first thing you’d choose to work on?”

A business’s team should be an extension of the employer. If you believe that you work with purpose and with a certain style, you want your employees to emulate that

the more I learn about them and their ability to perform according to those values.

Creating an environment where the interviewee feels comfortable is super important. You want frank and honest conversation. I always tell candidates, “It isn’t only me who is interviewing you; this is a two-way street. You also want to make sure that this position is a good fit for you. Feel free to ask questions.”

I recently interviewed a candidate for a certain position; the conversation took two hours. Hour one left me very impressed. But after the one-hour mark, the interviewee let their guard down, and it was like I was speaking with a different person.

I also try to avoid yes-or-no questions. I make sure to prepare some open-ended questions, which give me a better understanding of the person sitting in front of me. I want to see soft skills, and I want to see intelligence. While hard skills are important too, if the interviewee is a good candidate, they’ll learn what they need to know.

Some people won’t know how to answer that. They’ll say. “I don’t know, I’ll figure it out. What do you think I should do?”

Those people might appear confident, but they don’t have the true can-do attitude I always look for.

Also, people who have turned out to be great hires were humble and curious.

I recently interviewed a salesperson who had quit his previous position in a specific industry. After I reviewed his relevant experience, I said, “Let’s pretend you’re still selling the product you were selling until now, and you’re here to meet with me, a potential customer. How would you do that?”

I actually had him leave the room and come back in. Based on how he was trying to sell his product, I was able to see all I needed to see. Then I gave the candidate an idea of how I would lead the conversation, and he was able to see the difference.

It’s important to note that beginners can do very well. They just need to be humble enough to learn, and capable and motivated enough to jump in and do it.

How do you evaluate an existing employee’s work?

MR. OBERLANDER

THIS STARTS WHEN AN EMPLOYEE IS STILL BRAND-NEW.

Even before an employee starts their job, I’ll give them a clear job description and set concrete goals. I’ll explain exactly what we expect of them in any given area, and at every given point — in three months, in six months and in a year.

Especially if it’s a new employee, it’s important to break things down for them. Take working with Quickbooks. If this is a skill I know they’ll need, I’ll explain what level of familiarity with the program I expect to see in a month, in three months and in six months.

In every area of work, I’ll lay out their goals in this manner, and I’ll say, “In three months, we’ll sit down and see where you’re at.” This frames my expectations for the employee and is a simple way of holding them accountable for their progress.

All this works well for hard skills, which are easy to measure and track. When it comes to soft skills, that’s where things get challenging. Not only is it difficult to explain my expectations when the matter at hand isn’t concrete, but it’s also personal. No one wants to tell their employee that their attitude needs fixing — and how can an employer explain at what level it’ll be considered good enough? It’s also hard to give examples when it comes to soft skills.

My manager and I regularly review the performance of all employees — generally within the frame of our five core values. In the event I must have a conversation with someone, I’ll try to use black-and-white examples.

I’ll also say, “This is my perspective; what is this like for you?” It’s important to recognize that you’re the boss, and remember to think what this must feel like for the person sitting at the other side of the desk.

MR. SCHIFF

WHEN IT COMES TO SALES, IT’S PRETTY EASY TO EVALUATE A SALESMAN’S WORK. WHEN IT COMES TO OPERATIONS, HOWEVER, IT’S IMPORTANT TO BREAK THINGS DOWN AND KEEP EVALUATING PERFORMANCE.

No matter their level of expertise or position in the hierarchy of the business, there are always things to look out for.

The first is an overworked employee. If anyone on my team is overworked, I’ll ask them why they didn’t communicate. If they need an assistant, I need to know that.

This situation can come up for managers. A manager’s job is to create systems and make the workload easier for everyone on the team. Their job is to delegate and distribute tasks so systems run properly. If a manager is overworked, then something isn’t right. Chances are they’d been taking on more and more responsibilities, and now they simply need help.

Some people think, “If I streamline everything, then my boss will have no need for me.” But that isn’t true

If a manager in such a position is afraid of reaching out — often for the mistaken fear that their boss is “too busy” to get involved — then there’s no question that this manager will have no headspace to create new procedures and won’t be able to address challenges that come up. This means an overworked team that isn’t operating at peak performance. As in all areas, communication is key.

Another thing to look out for is unnecessary work that is done repeatedly. Repetitive tasks must be dealt with and addressed, either with software that could help out, by delegating these tasks to people lower in the hierarchy, or otherwise.

Let’s say twenty people reach out to customer service every day with the same question. A mediocre employee will say, “Okay, I know how to answer these calls.” A good employee will say, “Let’s figure out how to automate this. Either we should put the Q&A on the company website or send new customers this article to read as part of the sign-up.”

Some people think, “If I streamline everything, then my company will have no need for me.” But that isn’t true. If you’re someone who puts more and more tasks on autopilot, you’re that someone I don’t ever want to lose, because you’ll have the time and headspace to help the business grow.

How do you encourage strong teamwork?

MR. OBERLANDER

TEAMWORK MEANS DIFFERENT THINGS FOR DIFFERENT BUSINESSES, BUT IN OUR OFFICE, TEAMWORK IS VERY RELEVANT WHEN IT COMES TO NEW HIRES.

New employees are always paired up with senior employees who serve as their mentor. This brings us back to the five core values; mentoring a new employee means the senior employee’s workload will suffer, but humility and empathy are values we live by.

Another way we encourage teamwork in our office is by schedul-

Encouraging our team members to share in this way means that newly gained knowledge is now newly shared knowledge

ing weekly huddles, which are short meetings where we discuss new changes to the law, encourage employees to share interesting cases, mention updates from the IRS, or anything else that may have come up during the week. (During these meetings, I also choose one core value to discuss.) Encouraging our team members to share in this way means that newly gained knowledge is now newly shared knowledge, which benefits the entire team.

As the employer, it’s also important to be mindful of what each employee is doing. As a heimishe office that employs women, this is done carefully, by complimenting work and not the employee in person, but positive feedback really does go a long way — especially when it comes through a third party.

MR. SCHIFF

ONE WAY AN EMPLOYER CAN ENCOURAGE STRONG TEAMWORK IS BY PRAISING EMPLOYEES AND CREATING HEALTHY COMPETITION.

A healthy company culture should promote and appreciate people who achieve and deliver. When I see that an employee did something worthy of praise, I’ll make sure to compliment him in public: “What a great job!” The response is usually generous applause from the rest of the team.

The most powerful praise is public praise. We all need validation, and a public, shared compliment really is meaningful to the employee.

If you’re an employee, keep in mind that praising another employee will never come back to bite you. On the contrary; the company will appreciate that you’re cheering people on. So if a client compliments the work of a coworker, share it. Be part of the team.

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Something sales has taught me

MR. SCHIFF

SALES HAS TAUGHT ME THE VALUE OF COMMUNICATION, AND I TRY TO INSTILL THIS VALUE INTO MY EMPLOYEES AS WELL.

I’ll share one incident that illustrates the importance of communicating properly.

FRIDAY has an unlimited PTO (paid time off) policy. We believe good employees aren’t tempted to take time off unnecessarily. One morning, a new employee who was two weeks into the job called in sick. Now, most people can smell a lie a mile off. When he called in sick, I immediately understood that he was overwhelmed and needed some time for himself; that’s perfectly normal when it comes to a new job. But he should have been honest and upfront.

Let’s say an employer gets such a phone call from a new employee one morning: “I love my new position, but I’m absorbing a lot of information very quickly while I’m getting trained in, and I’m feeling a little overwhelmed. I really want to do the best job possible. Do you mind if I take a day off to get back to myself?”

Do you think any business owner would have a problem with that? If he wants optimal performance from his team, and he knows beginnings can be tough, he’ll be more than glad to give the new employee a day for himself so he could be his very best self the next morning.

Always, always communicate.

Something my employees know

MR. OBERLANDER

THEY KNOW NOT TO LEAVE THEIR MONKEYS ON MY DESK. Monkeys are problems. When my employees are faced with a problem, they’re welcome to ask for my advice and support, but after that, the problem is theirs to deal with. (This metaphor isn’t mine, but it serves our office well.)

This circles back to agency; my employees know to take ownership of whatever issue comes their way. If all of my employees leave their monkeys on my desk, I’ll have a desk full of monkeys keeping me back from doing my job, which is why agency matters.

Sometimes an employee will come to me with a problem, and I can sense that they’re waiting for me to say, “Okay, I’ll deal with it.” If that’s the case, when they leave my office, I’ll point to the invisible monkey on my desk and say, “I think you forgot something.” And that’s it; they reclaim their monkey with a smile and deal with it.

What I advise beginners starting out

MR. SCHIFF

I ADVISE BEGINNERS STARTING OUT TO LOOK AT EVERY PROSPECTIVE JOB AS AN OPPORTUNITY FOR GROWTH.

Some people enter the big world with expectations of working just enough to please their boss, all while earning heaps of money.

In truth, if I could start again, I would look around, choose a successful business, and ask the CEO if I could work for him as an intern for six months. I would say, “If after six months you see I’m an asset for you, we’ll discuss payroll.”

If an employee looks at a new job like a cash cow, he’s losing an opportunity. Instead, he should look at his entry-level job as an education, and find ways to make himself useful.

Let’s say there’s a tough accounting question that’s above his pay grade. Either he could say, “This isn’t mine to deal with,” and pass on the problem to the manager. Or he could say, “Look, I don’t know what to do here, but let me find out so I can do it on my own the next time this comes up.”

Some people are stingy with their work. Why should they take on a task they aren’t paid to do? But that’s a very limiting mentality. If an employee keeps his eyes open and learns how to deal with tasks that aren’t necessarily listed in his job description — for example, matters involving taxes, website, software, insurance, etc. — who is the one really benefiting? True, his boss might be pleased, but at the end of the day, this employee — now skilled in various areas — will go very far.

Letting Go

Inevitably, employing a team of workers means that every now and then an employer will find himself with an employee who isn’t performing the way they should.

After speaking with several employers, it’s clear that this touchy topic is as painful for employers as it is for the employees in question.

All employers agreed that communication is key. Mr. Schiff says that while he hasn’t been challenged with this too often, the most important thing is to be clear and upfront.

“I’ll say, ‘Look, my expectations were at 8 out of 10, and you’re performing at 6 out of 10. Is there anything holding you back?’

“Often,” Mr. Schiff continues, “the employee simply wasn’t aware of what’s expected of them. In other cases, they were in the wrong position, and a simple switch of departments does the trick. Then there are employees who throw everything back in my face, and it’s clear that this won’t be an easy fix.”

In those cases, Mr. Schiff will clarify exactly what he wants to see over the next three months. This will be something easily measurable.

“I’ll tell them, ‘After these three months, if your work isn’t up to par, I won’t even have to fire you. You’ll know it’s time to move on.”

“Clarity is kindness,” agrees Mr. Oberlander. “It’s important for the employee to know where things stand, and it’s important to show them hard facts that are easy to rate and revisit at a later point.”

Mr. Frankel is another employer who shares this view, and he also adds that any move must be done with a Yiddishe heart. “The only way to sleep at night is if you know you did the right thing. On one hand, you want to make sure the employee’s family will survive the transition, but on the other hand, you want to remember that you aren’t doing a bad employee any favors by keeping them on board. A worker who isn’t the right fit will do better elsewhere. Deep down, they aren’t happy, either, and they’re bound to find something better once they leave.”

But even with all these considerations and methods, it’s clear that struggles like these might just be one of the most difficult things an employer must contend with.

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DINAH STEIN

Many of us harbor grand ideas, visions of entrepreneurship and dreams of success. But few have actually taken the plunge, because opening a business is not for the lazy, the tired or the faint of heart. It takes bold creativity and loads of grit to actually pull through.

Let’s meet three incredible women who have built thriving businesses fueled by deep passion and that essential dose of perseverance.

They believed they could, so they did.

Dream Come True

“When I grow up, I want to open a shoe store,” Malky Lustig* wrote way back in second grade. Let’s hear how she transformed her dream into a flourishing reality.

I LAUNCHED MY BUSINESS BECAUSE… I was looking for something creative and fun to do from home, without having to race out to work every morning. Why shoes? I have always had a fascination with shoes. As a young girl, I’d pass one of the large shoe stores on 13th Avenue in Boro Park and picture myself being the saleslady and helping customers find their dream pair. When I’d hold a pair of shoes in my hands, I’d think, “What if I designed a pair like this?”

I STARTED OUT… during COVID, when all of my kids were home from school. I toyed with some sample designs, and eventually, with the help of friends, I began communicating with different factories around the world. Experimenting and figuring out how these manufacturers work took a lot of time. Initially, I assumed they’d take the designs from me and create the shoes based on that. But they ended up with lots of questions, and it took endless rounds of correspondence before we achieved the perfect sample.

DEVELOPING MY BRAND… was expensive. At first we used a large marketing company. They came up with the brand name, logo, the entire concept and vibe. The name “Camille” is a French name for a child; it means “perfect.” I like the way it reflects how we aim for our children to be perfect, and we indulge in watching them take those tentative first steps. Our logo also features a bunny rabbit, symbolizing the little steps and giant leaps our kids take. True, they are small, but they are also giants in creativity and potential.

I GOT THE WORD OUT… by reaching out to stores

and by developing connections. I showed them my samples and catalog, and they started placing orders. Today, we do occasional marketing and ads because I believe people like to get a feel for new styles at the beginning of a season.

THE MOMENT I RECOGNIZED MY SUCCESS… was during that very first season, when I was inundated by email requests from desperate customers searching for out-of-stock styles and sizes. That’s when I realized: “Hey, people like my shoes! I’d better order more.”

And then there was that warm moment when I went to a park on Chol Hamoed and spotted a little girl wearing a pair of my red loafers. In that moment of awe, I realized that real kids were actually prancing around in my shoes!

MY BIGGEST SURPRISE AFTER LAUNCHING… was when I realized that my business had become something way bigger than I had anticipated. I had innocently assumed it would be less overwhelming than running out to teach. I used to find myself wishing that I could just be a teacher again, especially when I was working late into the night.

Let someone else be my boss, and I’ll just go in to do what I’m told to — and come home with a paycheck! But truthfully, running my business is so rewarding that I don’t regret it.

IN GENERAL, MY CUSTOMERS ARE… thoughtful and friendly.

Every Erev Yom Tov, we witness the perfect outplay of the classic

Yiddish adage “ borvus,” all shoemakers go barefoot, when distraught shoe store owners reach out to us in quest of shoes for their own children. They get so busy satisfying their customers that they neglect to outfit their own kids, and when they remember to tackle their own family, they no longer have the shoes they want in stock.

BEING

A BUSINESS OWNER INVOLVES JUGGLING… and business owner. We all have to have our priorities set in stone. Nearly every day, I have to tell myself that business is important, but family is even more.

I WOULD ADVISE THOSE WHO WANT TO START THEIR OWN INITIATIVE… three things. If you’re passionate and creative, dive right into it. But bear in mind that:

A. The investment will cost you much more than your initial calculation. There are always things that will crop up.

B. Your first and ultimate responsibility is to your family.

C. Creativity and passion are crucial for the development of your vision, but along with that, you will need business acumen to get your business off the ground. Try to find a partner who will anchor your creativity and help you run the business.

Queen of the Kitchen

“Why don’t you start your own business?” people asked. Let’s find out more about how Shaindy Kalish turned her countertop hobby into a successful food business.

I LAUNCHED MY BUSINESS BECAUSE… I was preparing meals for an organization and receiving great feedback. People started encouraging me to set out on my own, and I began exploring the possibility of launching a small business on the side. I knew I wanted to do something in the food industry, but I couldn’t do exactly what I’d been doing for the organization, because a friend of mine had a business like that.

I STARTED OUT… by asking around, and the overwhelming response was: “We need good salads!” That’s how Munch was created. We have two individual facets of the business: the daily subscription program — where customers sign up to have a daily salad delivered to their door — and the event and party salads service. We started out doing just salads, but have since expanded to include an array of healthy meals and customized options. It all began on my kitchen counter, until the business expanded to the point where we had to move to a commercial venue.

DEVELOPING MY BRAND… was gradual. We invested in branding at the pace the business was growing. The name Munch represents the brunch (breakfast and lunch) part of our business. Additionally, munching is often associated with junk food, a misconception we aim to dispel. We believe that everyone can enjoy a good, healthy meal without compromising on feeling satisfied.

I GOT THE WORD OUT… by word of mouth, mainly family and friends. At first, we also advertised in local circulars. Today we run occasional campaigns with raffles that really boost our business. Our ads are sharp and simple, and we use a marketing

company for our advertising initiatives.

THE MOMENT I RECOGNIZED MY SUCCESS… was when people stopped me in the street: “Hold on! Are you Munch?”

MY BIGGEST SURPRISE AFTER LAUNCHING… was how excited people actually were for salads. People were so enamored by our service that even though we weren’t open on Chol Hamoed Sukkos at first, customers were literally begging us to change that decision, so we started taking orders for Chol Hamoed and the second days of Sukkos as well.

A REGULAR DAY IN THE BUSINESS… In the beginning, I would wake up at 5:45 a.m. every day to get the production running. Then I’d see my kids off to school. Once the house was quiet, I’d focus on customer service, taking orders and processing payments. I would spend the rest of the day overseeing the kitchen staff and ensuring

that everything was running on course. Baruch Hashem, once we moved, I was able to delegate the various tasks to others. One of the most significant hurdles I faced at the beginning was preserving perishables. These days, we have large refrigerators and freezers, and we get fresh produce delivered every morning. Another challenge we face is maintaining our topnotch delivery system, as well as ensuring that dietary and allergy specifications are met.

IN GENERAL, MY CUSTOMERS ARE… wonderful. We don’t have difficult customers, but we do sometimes have customers with interesting taste buds!

BEING A BUSINESS OWNER INVOLVES JUGGLING… daily life responsibilities. When things are really hectic, we hire additional staff to ease the workload. Another tool I use to alleviate the juggling is to lock myself out of business messaging and phone calls at a specific time. This allows me to disconnect and focus entirely on my family.

I WOULD ADVISE THOSE WHO WANT TO START THEIR OWN INITIATIVE… If you believe in something, just dive in. You’ll tackle the challenges as they crop up. Make your calculations beforehand, and try to figure it out as best as you can, but expect bumps along the way.

A STORY I EXPERIENCED… A customer once placed a large order, which was promptly delivered. A couple of hours later, she called in a panic, saying that she hadn’t received any of the dressings. I called the driver to ask if they might not have been delivered to the right address, but he assured me he had dropped them off with the salads. But the customer is always right, as they say, and if she said she didn’t get it, then she didn’t. We quickly put new dressings together and sent them to her. Many hours later, she called, all apologetic, and said that the person who took the order inside had mistaken the dressings for drinks and had placed them in the refrigerator reserved for drinks. All we could do was have a good laugh…

*Valid: Sunday+Monday Nov. 16-17

Filling the Void

“There weren’t many hat stores in town.” Mrs. Lowy sought to fill a market void, and the returns surprised her. Let’s hear how, with the toil of her two hands, she now owns three ladies’ hat stores of her own.

I LAUNCHED MY BUSINESS BECAUSE… when I moved to Monsey after my wedding, there weren’t many options for hats in town. If I wanted something nice, I’d have to travel to the city. While visiting my parents in Canada, I shared this challenge with my father. He asked me, “Why don’t you start a hat store of your own? I’ll take you to some factories here.” And that’s precisely what we did.

I STARTED OUT… on a lower scale, by sewing in my house and selling the hats from my dining room table. I designed the hats and brought some in from Canadian companies. After nine months of this, I couldn’t handle the traffic in my dining room anymore, so we moved on and opened our Monsey branch. About half a year after we opened the Monsey store, we realized that there was a need for a store in Monroe, so we opened one there, and about a year ago, we opened our branch in Williamsburg.

DEVELOPING MY BRAND… was a story in itself. When we opened the store, my father came up with a creative French name. I invested in the logo, boxes and bags with that name for over nine months. When we finally sent our ad to a local circular, we got a call from them saying that another store was advertising a grand opening under the exact same name! We were flabbergasted and asked them for the contact information of those other advertisers. I remember having a long conversation with them until I realized that they weren’t going to back off. So we went to our Rebbe, who promised that you never lose by taking the high road. And so, we came up with a new name and logo.

I GOT THE WORD OUT… mostly by word of mouth; a friend brought a friend, a sister brought a sister. Eventually, when we expanded, we reached out to a marketing company to help with the advertising. Today, we have a stable and loyal customer base, and we aim to serve and satisfy them.

THE MOMENT I RECOGNIZED MY SUCCESS… was when one vendor from Montreal called me up and said that he was selling to six different locations around the globe, and my one location was selling more hats and bands than any other one.

MY BIGGEST SURPRISE AFTER LAUNCHING… was the realization of how much work goes into the production of each hat. Before I had the business, I looked at a hat and saw a piece of fabric. Today I know how much goes into it: the designing, the stitching, the dying, the shaping, the decorating and so much more, until you finally see that hat in the store.

MY CUSTOMERS ARE IN GENERAL… amazing, baruch Hashem. Of course, when you are working with people, you are bound to bump into some challenging ones. One woman wanted a refund for a tichel that had a snag. The problem was that she had gotten it four years earlier! Another customer walked in two years after the tulle pillbox hats were in style, asking us if we could flatten her hat for her.

BEING A BUSINESS OWNER INVOLVES JUGGLING… responsibilities, which I am only able to accomplish thanks to my outstanding employees, who care for the business as if it were their own.

I WOULD ADVISE THOSE WHO WANT TO START THEIR OWN INITIATIVE… to bear in mind that above all, success is siyata d’Shmaya. As part of your hishtadlus, you have to make sure you are really familiar with the industry and the niche audience you are targeting. Know what the customers are looking for

and what their needs are.

And of course, as much as you anticipated what your initial investment would cost you, expect it to end up three times that, especially today with our president’s high tariffs, which have impacted us in real time.

A STORY I’VE EXPERIENCED… In Belz, there is a minhag that every chasan takes his kallah’s shirtzel and tichel to be gebentched by the Rav. We once had a kallah come into the store the day her chasan was bound to leave for Eretz Yisroel, and she really wanted a specific style that we were out of. She was really desperate, and for some reason, we decided to do something we never do. We reached out to the Israeli store we sell to, and lo and behold, they had the exact item she wanted. The best part of the story was that the store was located right across the Belz shul in Yerushalayim, and so her chasan was able to pick it up and take it to the Rav the very next day. It shows us that if you really mean it, Hashem has His ways to help you.

Upon embarking on this mission, I thought I’d stumble upon the secret key to success. But here’s what I’ve learned: Perhaps the most brilliant business strategy is not having one at all — but the faith and belief that you can do it. Take your idea, trust in Hashem and run with it.

TZVI JAKUBOWICZ

SBA-7(a) financing as a path to business ownership

Moshe was ecstatic. He had just been handed the opportunity of a lifetime. Heshy, his boss of twelve years, was retiring. Of course, this came as no surprise. The last three years had seen Heshy coming to the office later and later, and he was spending more and more of his time in the beis medrash. So when Moshe was called into Heshy’s office to discuss the business’s future, he wasn’t taken aback by the invitation.

What did take him by surprise was the offer that followed.

“Moshe,” Heshy said, “I’d like to reward your twelve years of loyalty. It was with your help that I built this company into what it is today. I’m planning on selling and would like to give you the first shot at buying it from me.”

Moshe looked at his boss. “Heshy,” he said, “that’s a great offer. Let me think about it, and I’ll get back to you.”

Moshe was excited by the opportunity and began dreaming of a new life. Just think about it! He could soon be the owner of a flourishing company that would allow him to marry off his children b’kavod, pay his mortgage, and even pay for sleepaway camp for his kids.

The rest of the day passed in a daze. Moshe finally arrived home and discussed Heshy’s offer with his wife. He

was already managing most of the business, so the extra responsibility didn’t faze him. His most pressing concern was how he would come up with the $3.6 million asking price.

Luckily for Moshe, there was a way forward.

An SBA 7(a) loan, a regular bank loan with a guarantee from the government, would help Moshe turn his dream into a reality. The SBA 7(a) is the go-to product that lenders utilize when financing a business acquisition.

But where would he get the 10% down payment required by the SBA?

No matter how hard he thought, Moshe couldn’t figure it out. He had just married off his oldest daughter and didn’t have money for any extras — certainly not $360,000.

MOSHE’S PROBLEM IS NOT UNIQUE. Tuition, camp, food, property tax, clothing, medical expenses — the cost of living just climbs higher and higher.

The price tag for these items is causing an unprecedented dent in frum pockets. For most people, monthly paychecks are unable to keep up with constant inflation. Even annual raises are unable to offset the increase in the average family’s cost of living.

It’s a real, relevant and personal problem.

There are two ways to navigate this issue. One way is to try to spend less. That can work, to a degree. But no matter how many corners Moshe cut, his salary simply wouldn’t cover his expenses.

The other way to solve the problem is to increase the amount of money that you bring in. Although paychecks don’t seem to keep up with constantly rising prices, for many people, business ownership is a way to increase their annual income. And yet, financing is often a real impediment to making the leap. How can individuals with limited means achieve their goal of owning a business?

SBA 7(A) ACQUISITION

FINANCING

For financial lenders, financing a business acquisition is risky. Often, customer loyalty is dependent on the relationship the existing owner has with its customers. After an owner leaves the business, customers might jump ship and go elsewhere. Additionally, employees who function competently under current ownership might not work well with the new leadership, leading to a breakdown in processes or experienced employees leaving the company for other opportunities. Finally, even the clean-

est books that tell the story of a flourishing company might be hiding large undiscernible deficiencies that won’t be discovered until after closing.

To protect themselves, lenders utilize the SBA 7(a) program. An SBA 7(a) loan comes with a 75% guarantee from the federal government. If a borrower defaults on his loan, the lender will be reimbursed for 75% of the loan.

When financing an acquisition, SBA lenders are searching for buyers who fit three critical criteria.

The first is industry experience. Lenders want to know that the person acquiring the business has the experience and expertise to successfully manage the business. Borrowers with prior industry experience are assumed to have the know-how to successfully run it.

The second factor is credit. Buyers must have a credit score reflecting that they’re trustworthy individuals with a strong history of responsibly handling money.

Finally, location is a factor. Lenders want buyers who live near the business, because they want to know that the owner is personally operating the business. Requiring the business operator to live in the area ensures that the owner will be available to oversee day-to-day operations and manage any emergency that arises. A secure business means their loan is secure.

BUSINESS EVALUATION

FROM A FINANCING PERSPECTIVE

Prospective business buyers often evaluate a business’s value based on its potential upside. They’re willing to pay more

than its current worth based on the business’s future projected profit. For example, an experienced HVAC operator who is considering acquiring a competitor’s business may purchase the business for more than its current worth because he understands that due to his experience, connections and the increase in market share, he will be able to grow the revenue.

Lenders, however, evaluate businesses according to the amount the business is currently worth. They reach the price they are willing to fund based on the business’s cashflow. Cashflow refers to the amount of capital, or cash, that a business has available to pay its monthly loan payments.

A lender will typically only lend up to four times a company’s EBIDTA. If the target company’s EBIDTA is $100,000, then a lender would lend $400,000 toward its acquisition.

BRINGING MONEY TO THE CLOSING TABLE

As a current key employee of the company he’s purchasing, Moshe has several advantages. On the business side, he has deep, intimate knowledge of the company’s industry. He is also assumed to have existing relationships with the company’s vendors.

On the HR side, he knows the employees and has an existing relationship with them. One of the biggest unknowns of any acquisition is how the employees will relate to the new owner. The employees are familiar with Moshe, and he’s familiar with the company’s

THE CASHFLOW CALCULATION

The amount of cashflow a business has is determined by an accounting concept called EBIDTA (Earnings Before Interest Depreciation, Taxes and Amortization).

EBDITA is determined with the following simple calculation: Take the “ordinary business income” line on your most recent tax return and add the interest expense (located on the front page of the business tax return), depreciation expense, any taxes paid, and finally, any claimed amortization. (Amortization is the only item that won’t be found on the front page of the return. It’s usually found in the other expenses statement toward the back of the return.)

culture. He’ll therefore be able to continue the existing company culture. Moshe is as safe a bet as the lender can hope for.

So far, so good.

SBA lenders, however, want to see that a borrower is invested in his acquisition, so they require that the buyer bring 10% of the total loan amount to the closing table. This is called equity injection. In Moshe’s case, this would require him to bring $360,000 to closing.

For Moshe, that’s a problem. Where is he going to get $360,000 from?

However, there is an interesting caveat in the SBA program that allows an existing employee to finance 100% of the purchase price of the business. This means that Moshe would be able to take ownership of a multi-million-dollar company with zero out-of-pocket cost.

With this clause, business ownership is now within Moshe’s reach. He’ll soon be the proud owner of a fully operational business that he played an integral role in building.

Mazel tov!

Tzvi Jakubowicz is a business loan consultant and the owner of Hart Financing, a small business loan brokerage. He can be reached at 917-420-0806 or tzvi@hartfinancing.com.

FROM STARTUP TO SUCCESS

What if you aren’t buying a business, but starting a new one?

Shaindy was a successful manager for a large kitchen design company. After five years on the job, she could run the whole company by herself. In fact, while her boss vacationed in Eretz Yisroel for two weeks, the business ran without a hitch with Shaindy at the helm.

Shaindy’s salary was a respectable $75,000, but was more or less at max. There was no more room for growth. Often, Shaindy would dream of striking out on her own. But where would she get the $500,000 she needed to start her own company?

Shaindy’s father offered her $75,000 to get her started, but that wasn’t enough. She approached a large regional bank for a loan, but was turned down. Their policy was only to lend to a business that was two years old.

Thankfully, the SBA 7(a) product can be a way for Shaindy to start her own business.

There are five conditions that a borrower must meet to qualify for an SBA startup loan.

INDUSTRY EXPERIENCE — The borrower must possess either sufficient experience in the industry or a transferable skill set.

EQUITY INJECTION — The borrower is required to inject or invest his own funds into the deal. The borrower must inject 10% of the total loan amount. In Shaindy’s case, the $75,000 dollars her father is offering will suffice.

OUTSIDE INCOME — The borrower must have enough income to support himself, outside of the startup business while it’s in its infancy. The amount is determined by the average cost of living for the borrower’s family size in his area. (No need to factor in the cost of tuition, camp and Yom Tov; the amount needed is assessed according to the general population’s cost of living, and not the typical frum family.)

BUSINESS PLAN — The borrower is expected to submit a detailed business plan that outlines his plan to bring his vision to fruition. The plan should include a sales and marketing plan, expected business processes, vendors, and key employees. The more detail the borrower adds to the plan, the more expertise in the industry he will demonstrate to the lender.

PROJECTIONS — The projections are submitted together with the business plan and should show the expected revenues and expenses for the startup. It tells the story of the new business in numbers and includes written assumptions that explain the numbers presented in the projections.

With Shaindy’s extensive operational, backoffice experience and connections, she is a prime candidate for a startup loan under the SBA 7(a) program. Her extensive knowledge and experience will shine through the business plan. Additionally, her husband’s salary will meet the program’s outside-income requirement.

With the SBA 7(a), a path to business ownership is within reach.

TheWilliamsburg

back-to-schoolcontest success set4

View’s

Hey Kids!

Yom Tov’s over, the weather’s cool

For real this time, we’re back to school

So settle in and try your best

To make this school year a success

The greatest help, we know for sure

Is to start each day the night before

If you need a boost, we’ll help you start

All students welcome to take part

And while only two will win the prize

You will find to your great surprise

That this small change will spawn much more And help you to succeed and soar!

Guitar Course

THAT NIGHT…

AND NOW THAT I THINK ABOUT IT, YOU BOUGHT A LOT OF LETTUCE THEN, TOO!

REALLY? I DON’T REMEMBER.

IT’S NOT EASY BEING MAYOR. I ATTRACT ATTENTION, AND THAT ATTENTION COULD ENDANGER THE ENTIRE COMMUNITY.

BUT ON THE OTHER HAND, IT ALLOWS ME TO HELP AND SUPPORT THE MARRANOS IN THE CITY.

NO QUESTION ABOUT IT; MY SITUATION IS MUCH BETTER THAN MY GRANDFATHER’S WAS IN CÓRDOBA A HUNDRED YEARS AGO. STILL...

FATHER, DO YOU REALLY EXPECT US TO RETURN NEXT YEAR TO YERUSHALAYIM? WILL WE REALLY LEAVE OUR HOMES AND BELONGINGS BEHIND, AND SAIL TO THAT FARAWAY, MYSTERIOUS PLACE WE’VE ONLY HEARD ABOUT IN STORIES?

WELL, DOVID —

MY NAME’S PEDRO!

RECAP: PEDRO MANAGES TO SLIP AWAY AGAIN, UNAWARE THAT HE’S LEFT BEHIND A CLUE. IN 1703, DON MORENO, A SECRETLY PRACTICING JEW WHO SERVES AS MAYOR OF RÍO DE LA PLATA, AROUSES A LOCAL MERCHANT’S SUSPICION.

OUTSIDE, AMONG THE GENTILES, YOU’RE PEDRO. DOWN HERE, YOU CAN USE YOUR REAL NAME, DOVID. THE NAME I GAVE TO YOU WHEN YOU WERE EIGHT DAYS OLD, AFTER DOVID, THE KING OF YISROEL AND YERUSHALAYIM.

AT THE END OF THE SEDER…

SO, HOW ARE THINGS IN YOUR NEIGHBORHOODS?

AND YES, I BELIEVE WITH COMPLETE EMUNAH THAT THE DAY WILL COME THAT WE WILL RETURN TO YERUSHALAYIM. EVEN THOUGH THE BEIS HAMIKDASH WAS DESTROYED, AND IT’S BEEN FIFTEEN HUNDRED YEARS, ONE DAY MOSHIACH WILL COME, AND WE WILL NO LONGER HAVE TO HIDE TO PERFORM MITZVOS!

THE INQUISITION HEADQUARTERS HAS BEEN

I’M INCLINED TO BELIEVE THEY’VE ABANDONED THIS PART OF THE WORLD.

FOR MONTHS…

DON SILVA, DON’T BE SO GRIM. IT’S LEIL SHIMURIM TONIGHT. LET’S HOPE THE PEACE WE’VE HAD CONTINUES.

DON’T BE TOO COMPLACENT, GAVRIEL. WE MUST STAY ALERT. WE CAN’T LET THIS PEACE LULL US TO SLEEP.

UNFORTUNATELY, THAT PEACE DID NOT LAST LONG. JUST A FEW DAYS LATER…

BARUCH HASHEM, THE CHRISTIANS HAVE BEEN QUIET.

EMPTY

HOW TO PLAY:

1. Gather round the table to play a family game of Boggle, using this Boggle board.

2. Once you have a winner, fill out the form below in its entirety

3. Email the form to comments@ thewview.com or fax to 718-2478881 by Sunday at midnight.

4. Two winners will be drawn each week, each of whom will receive by mail a $10 gift card at Sprinkles!

PLAYING RULES:

BOGGLE TOURNAMENT ASMAG DBUYC EFOAE PTRUN HISCI

Find words on the board containing four letters or more. Letters of a word must be connected in a chain (each letter should be adjacent to the next either vertically, horizontally or diagonally), and each letter can only be used once in a given word. The following are not allowed in Boggle: Adding “s” to a word • Proper nouns • Abbreviations • Contractions • Acronyms

POINTS

4-letter words: 2 points | 5-letter words: 3 points | 6-letter words: 5 points | 7-letter words: 7 points | 8-letter words: 9 points | 9+ letters: 12 points

HINT

Each Boggle board hides a word of nine letters or more!

name of

Thank you to the hundreds of readers who sent in beautifully colored pages! Keep coloring!

Goldman, 6, Satmar

Yona Fried, 4, Satmar

Esty Friedlander, 11, Bais Chana

Libby Mendlowitz, 10, Satmar

CLASSIFIEDS

FOR SALE

DOONA CAR SEAT BASE

Brand new, never used. Price $125. Please call: 929.214.7721

FOX 5

To sell fox 5 used one year. High performance rain cover and additional brand new misty white hood included. Please call or text 9292892958

REAL ESTATE

MONSEY LARGE 5 BEDROOM HOUSE

Close to Rav Schlessinger’s, 3 bath bi-level. Updates: roof, driveway, HVAC, deck $1,325,000. Deera Homes, Sarah Schwab, Broker 914261-6432. Call/Text.

WEST PALM BEACH FLORIDA

APT. FOR SALE Century Village-Golf Edge. 1 ½ bedroom apt. 2 baths, Brand new appliances, Ready to move in now. Price $200K or best offer. Call: 845.325.0500

WEST PALM BEACH FLORIDA

Century Village, Willington M, 2 Bedroom apt. Ground floor FOR SALE. Call: 347.760.0639

WEST PALM BEACH FLORIDA

For the best Real Estate deals, contact Mrs. Debby Schwartz 203.667.2785

MIAMI BEACH FLORIDA

Carriage Club North, Beautiful 2 bedroom, 2 bath, Ground floor. Call: 347.499.0031

MIAMI BEACH FLORIDA

Collins Ave. Beautiful ocean view. 1 bedroom apt. Call: 347.760.0570

NORTH MIAMI FL RENTAL

A beautiful 3 bedrooms, 3 bath villa in North Miami, with private inground heated pool & spa. Price/night $339. Pictures available. 845.327.7153

MIDWEEK/WEEKEND

VACATION GETAWAY!

Escape to a stunning 3-bedroom, 2-bath villa in serene Mountaindale! Relax in the heated outdoor jacuzzi and enjoy peace and quiet, just minutes from shuls. Perfect for a rejuvenating retreat. Price: $239/night (Pics avail) Call/Text: 845327-7153

HOTEL 15

Big villa in serene area outside Monroe. 8 couple bedrooms, Teen bedroom 8 beds plus 20 kids beds. For Pictures hotelfifteen.com Call to book 845-837-5662

NORTH MIAMI FL RENTAL

Vacation villa with a private heated pool and spa. Call/ Text: 917-382-4810, email: 1752nmb@gmail.com www. themangotreat.com

NORTH MIAMI

VACATION RENTAL

Beautiful, modern 4 Bdrm 3 Bthrm house for rent. Private Heated pool with spa. Pergola and covered dining area in backyard. Quiet, private neighborhood. For more info, please call or text 646-926-1260

VACATION

PROPERTIES

Luxurious vacation properties for short-term rentals in the Monsey area. Some with POOLS. can accommodate 18 to 150 guests, ideal for large families, Shabbatons, and more.. ASK US ABOUT OUR WINTER SPECIAL Great Minds 845-520-3250.

MIAMI VILLA

Brand new kosher villa in Miami . Heated pool and jacuzzi near shuls. for more info call/text 347-852-5154.

EAST BOCA RATONLUXURY RENTAL

Completely renovated private villa w/private heated pool, STRICTLY KOSHER, 2-Bedrooms, 2-full Bathrooms, walking distance to shul and beach. For reservations Email Bocapalmsvilla@gmail.com or call 929-784-8472

MIAMI BEACH

2 bedroom 2 bath apt to rent Indian Creek & 34 st 5th floor. Fully equipped. 2 wk min. 917-848-6851

HELP WANTED

CAMP ADMINISTRATIVE SUPERVISOR

HCS is looking for a heimish Camp Administrator to manage the administration and compliance for special children’s summer camps. This includes ensuring compliance with DOH and other regulations, managing budgets, documents operations, staffing and service utilization to ensure all camps operate safely and efficiently. Candidate must have strong leadership qualities, have a strong background in administration, and have excellent organizational skills. Candidate should be skilled at managing multiple programs and operations in a fast-paced setting and be a strategic thinker. This is a full-time, year-round position, located in a warm, heimish environment. Comprehensive benefits package, including health, dental, and vision coverage, as well as a supportive and growth-oriented work environment and a competitive salary. Please email resume to Jobs@hcsny.org

CLIENT OUTREACH SPECIALIST

Seeking Client Outreach Specialist in Boro Park & Wiiliamsburg : Grow client network, foster relationships, and assist with onboarding. Outreach or sales experience preferred. Email: Resumes@ Lbaps.com

CLASSIFIEDS

WORK FROM HOME

Great opportunity to manage your own business from home. No experience needed, no computer necessary. Huge potential to grow big. Call: 438.529.1216

WORK FROM HOME

Let your extra time bring you some extra cash. You’ll absolutely enjoy it and feel fulfilled! For more about this wonderful business and how it works Call 845-920-ALOE (2563) Hatzlucha!

EXPERIENCED SALESPERSON

For Electrical & lighting supplies co. No car necessary, commission only. Top $$ paid, male or female, work from home, partnership opportunities available. Call: 212.662.1300

SEIT P3

Excellent SEIT P3 opening in Williamsburg full time, excellent pay potential. Email: scaplan@yeled.org Or call: 917.968.2292

INSURANCE OPPORTUNITY!

We’re looking for anyone who possesses a minimum to mid level insurance experience to join our team. Great benefits and pay. F/T preferred. Email rikki@hiresolutionsny.com

SERVICES

WOOD REPAIR

Professional transformation to ur kitchen cabinets thru design & color chg. Also revamp, repair estate furn, drm chairs, bdrms, libraries, & ext wood doors. Best price, svc & decorators consult txt or call 212-991-8548.

HANDYMAN & PAINTING

Experienced & Reliable handyman. Small jobs our specialty! Plumbing, Electric, construction, Locksmith, painting, plastering. Shabbos clocks, outlets/switches, call: 347.275.5408

MAKEUP ARTIST

Certified makeup artist for all your special occasions. Call: Yides Neuwirth 917.309.6000 718.858.0815

FURNITURE REPAIRS

Cabinet & General Repairs, specializing in ChosonKallah Apt. Call: 718.633.6231

AYIN HORAH

The renowned Rebetzin Aidel Miller from Yerushalayim Is always available to remove Ayin Horah over the phone. Call: 718.689.1902 or 516.300.1490

GARTLECH

We fix knitted & crochet Gartlech & make beautiful professional fringes. We also teach how to knit & crochet. Please call: 917-414-3281

GARTLECH

Beautiful HANDMADE

GARTLECH, Hand crochet, Hand knit, Silks & more with beautiful Gartel bag. Text or call: 718.283.4589 Wholesale orders available.

CONSTRUCTION

Bathrooms, kitchens, closets, decks, extensions, additions, Basements, all electrical, plumbing, Carpentry. Lowest prices, fastest service. Call:718.951.0090

PROFESSIONAL COACH

Heal your life. Heal your body. Heal your past. Experienced. Successful. Personable. Expertise in anxiety, panic and trauma. Mrs. Esty Frank 7188518636

NEW WEBSITE?

Get your new beautiful website done hassle free! Affordable pricing! Satisfaction guaranteed! Email: sales@ stratadigitalgroup.com

ELECTRICIAN

All Electrical work, outlets, switches, fixtures, new lines for washer/dryer or air conditions, shabbos clocks, circut breakers. Call:718.951.0090

REMOVE EYIN HORA

A baby, a simcha, a new lease in town? Call Ayin BeAyin so things dont chalila go down! Call Today 718-400-AYIN (2946) www.ayinbeayin. com

KITCHEN

Kitchen cabinet hinges, tracks, drawer boxes, garbage pull outs replaced at reasonable prices. Call Mr. Likht 917-817-6981

VAN FOR RENT

Refrigerated van for rent daily or weekly with or without a driver. Call or Text: Eli 516.270.6755

NUTRITION

Prenatal nutrition including fertility; infant/pediatric medical nutrition therapy. Complimentary 10-minute phone consultation 718-8774439. Registered Dietitian Malki Zentman, MS/RDN, CSP, CNSC

LIGHT ALTERATIONS

Please Call: 718.450.4700

VAN SERVICE

Yossi`s Van Service, 15 Passenger van, Local & long distance, Airports & delivery. Call: 718.962.4664

PHOTO EDITING

Professional photo editing, many years of experience. Special rates for photographers. Also specializing in Custom photo albums Chosson, wedding, etc. Photo Dreams 347.563.5153

CUSTOM PHOTO ALBUMS

Specializing in Custom Photo Albums, Chosson, Wedding, etc. Also professional Photo Editing, many years of experience. Special rate for photographers. Photo Dreams 347.563.5153

WHOLESALE FISH

Buy by the case & save. Baby & Regular Salmon. Hashgucha Volove Rav. Free delivery to your home. Call Eli: 516.270.6755

WHOLESALE SPOTLIGHTS

We sell Spotlights, twice as bright for half the price. We also sell Smoke & Carbon Monoxide detectors with 10 year battery suitable for Section 8. Free Delivery. Call: 718.951.0061

GOWNS

GOWNS

Introducing for the first time in Williamsburg! New designer gowns & brand name Simcha wear at great prices. We are also offering designer fashion & timeless pieces that redefine elegance, in our beautiful luxurios salon located conveniently on Kent Ave. Ready sis of bride & groom & Mechitaniste gown for fabulous prices. Please join us & elevate your style. For an appointment 347-701-8061

MECHATAINISTA DRESS

Off White Oscar Mechatainsta dress to sell. Call/Text 845-637-5215

CLASSIFIEDS

KLEINFELD GOWN

Full lace, size 4 height 5’1’’ to sell please text 347-768-1894

GEMACH

Breastpump Gemach 718599-0721

Lights for your simchas. Minimal fee 718-854-2404

Twin carriage 718-522-3891

Tznius hospital gowns made in compliance with Hospital requirements 718-963-2821if no answer lv msg will call back

If you need a doona for any medical reason or for any other reason for a short period of time Please call 347598-3670

“the organizer” 917-232-8614

Gebentchte Esrog Compote for all Segulos 718-782-0423

LOST

silver heart shape charm with the name הרופיצ הרש on it 1845-596-4494

gold bangle chol hamoid at flying apples9179355408

gold link bracelet with diamonds on Bedford Avenue last week

Wednesday. Also lost a gold charm bracelet in June 718-360-7331

white gold/diamond pendant necklace @ Myrtle/Tompkins area 3472275273

diamond bracelet shabbos Noach at the corner of Lee and Penn st. or by Sombital shull/hall 845-554-2574

Dark pink baby jacket before Y’’T 347-845-8496

Lost camera case with sd card in chodesh elul. 845-4226293

FOUND

Bracelet Chol Hamoed 13/44, 347-845-0439

Shawl 347-249-1301

Little girl’s Shabbos shoes size 28 in Williamsburg Shell Station 347-228-4964

FREE GIVEAWAYS

Few boxes of chucks 347-5630351

9 Similac kosher ready to feed baby bottles with nipples 3472630210

ODDS & ENDS

GOITA SHADCHUNIS HOTLINE

Are you looking to place your cleaning lady or are you in need of one? Call the Goita Shadchunis Hotline free of charge 716-623-4762

Heart Away From Home

How Chesed 24/7 brings warmth, comfort, and “home” to hospital rooms across the Tri-State

When life is suddenly interrupted by a medical emergency, everything familiar falls away. The routine, the meals, the comfort of home — gone in a moment. One cold winter Friday, Nechama found herself standing at her father’s hospital bedside after an emergency bypass surgery, exhausted, unprepared for Shabbos, and completely alone. Her phone was dying, her stomach empty, her mind racing.

“You didn’t know me two minutes ago,” Nechama whispered, “and you’re helping me like a sister.”

“Isn’t that what we’re here for?” Chany replied. “We’re all one family.”

When There’s Room in the Heart

A medical crisis turns life upside down — not only for the patient, but for every family member.

“When a loved one is in the hospital, you don’t have the headspace to think about your next meal or how your other kids are getting to school,” shares Mr. Greenberg, COO of Chesed 24/7.

compassion at its core, the organization provides:

 Daily home-style meals delivered to hundreds of hospital beds

 Shabbos-in-a-Box sets, complete with everything needed to bring Shabbos into a hospital room

 Kosher apartments near major hospitals for families in crisis

 Free shuttles to and from NYC hospitals

 Medical equipment, emotional support, senior services, a 24hour hotline and more

As Raizy, a mother whose child underwent emergency surgery, recalls:

“They didn’t just bring food. They brought comfort — they brought home into the hospital.”

Then came a soft knock on the door.

A woman walked in carrying trays of beautifully prepared food — fresh soup, salads, pasta, muffins, snacks, drinks, even magazines.

“I’m Chany from Chesed 24/7,” she smiled. Minutes later, Nechama also had a Shabbos-in-a-Box, a phone charger, and access to a fully stocked Chesed Room. Chany arranged a nearby apartment so Nechama could shower and prepare for Shabbos — and even offered to stay with her father while she went.

For over 35 years, Chesed 24/7 has become the beating heart of support for families in medical crisis. What started as a small initiative has grown into a full-scale, round-the-clock operation serving the Tri-State area — offering food, lodging, comfort, transportation, emotional support, and heart.

Across 30 fully-stocked Chesed Rooms, 38 hospitality apartments, daily hospital meals, and 1,500 volunteers, thousands of families experience the same warmth Nechama did — the feeling of home when home is not an option.

A Pulse of Chesed

Founded by Rabbi Shulem Pesach and Chavie Greenberg, Chesed 24/7 has one mission: No Jew should ever face medical challenges alone. With

By the Numbers — and by the Heart

 35,000 meals served daily

 450,000 patients supported yearly

 30 Chesed Rooms + 38 Chesed Apartments across NY & NJ

 $2M annual budget — powered by generous hearts like yours

As one volunteer says, “A little heart goes a long way — but the impact? It lasts forever.”

Make Room in Your Heart

Chesed 24/7 is not just a service. It is family. It is warmth. It is the heartbeat of klal Yisroel in the places we need it most.

Help keep that heart beating. Join the mission. Be the comfort. Be the heart.

NATURE’S PROTECTION FOR THE WINTER

No More Skipping School This Winter.

Boost your kid’s immunity for a healthy winter and flu season with nature’s most powerful immune protection.

Chewable Immune O Max™

Easy to chew for an easy winter with a boosted immune system

WEEKLY SPECIALS

טארקנאב לאגעל

וטסייוו טצעי

ערעגירדינ סאוו ךאנ רעבא

זיא עיצארטסינימדא פמארט יד זא טנעדראראפ ןטיפענעב פמעטס דופ יד ןבעג וצ טעטכילפראפ

יד סאוו טייצ יד ןיא רעגריב רענאקירעמא

סטיעטס דעטיינוי יד גאטיירפ רעבא ריא עיצארטסינימדא יד ראפ ןקנאשעג טרואק .ןטיפענעב יד ןריקאלב גילייווטייצ וצ גנאלראפ

יד ראפ ןבעגעג טאה רעטכיר

ןטעבעג טאה עיצארטסינימדא יד סאוו ךאנ .לייטרוא םעד

יד .רעקראי וינ ראפ זיירק א סאוו ךאנ ןעמוקעג זיא

יד ןבעגסיורא לאז ןענעז עכלעוו יד ראפ טלעג

.ןימרעט

,ןרעוו טגיטעטשאב טעוו סע ביוא ,ןאלפ אזא

ןעגנולאצ עכילטאנאמ יד ןרענימראפ עקאט טעוו ןרעמראפ טעוו סע רעבא ,שזדעגטראמ יד ףיוא סע ןוא ,זיוה א ףיוא טלאצעג טרעוו סאוו

ראי 30 א $1,822 זיולב ןוא עטאר עגירעי 50 א ףיוא

סאוו ץיירק-ןקאה םעד ןופ ןטאש ןיא

ןגמ םעד ףיוא ןראוועג טלקריפעגנא זיא רעטנעצ שטעפסיד הלצה א ,הבישי דוד ,םייחה תיב ןאטגנישאוו םעד םורא ןוא

םעס ראטאנעס טיעטס רעמורפ רעד טאה

ןגיילוצ טעוו טיעטס יד זא ןדלאמעג ןאטוס יד ראפ גנידנאפ ןיא ראלאד ןאילימ 20 ךאנ טנעמפיווקע יטפיעס לוקס קילבופ-ןאנ

עסיורג יד טרינאלפ ןטכיראב טיול א ןענעפע וצ אגניב טעקראמרעפוס ,גרובסמאיליוו ןיא עיצאקאל עגיזיר עגידלאוועג זיא סאוו גנולקיווטנא ןא יד .גרובסמאיליוו יבשות יד ראפ סעיינ זיא עכלעוו ,ץענ טעקראמרעפוס אגניב עגיד'לארשי ץרא יד ןופ גייווצפא ןא ןיוש טגאמראפ ,ןטפעשעג דע-רשוא עשידיא עגילאצליפ ןיא סעיצאקאל

עריא ןיירא טנעכער סאד .רעטנגעג ןוא יסנאמ ,קראפ אראב ןיא ןטפעשעג יד ןעמוק טעוו דניצא ןוא ,דואווקיעל .גרובסמאיליוו ףיוא ךיוא עייר ךיז אגניב טאה ןטכיראב יד טיול

ןגארט רעכערבראפ

עלופטרעוו טימ פא א ןופ ךעלקעפ

ףיוא טפעשעג וינעווע קירעוו

א סיוא טשראפ ייצילאפ

םענעפאלראפ םעד הבינג

עכלעוו ןיא ,גאטסניד

ךיז ןבאה רעביור ייווצ

טפעשעג א ןיא ןכארבעגנייא

עכילטע טימ ןפאלטנא ןוא

יד .ךעלקעפ עלופטרעוו

ןעמוקעגראפ זיא הבינג

א ןיא סגאטראפ 3:45 םוא

ףיוא עדייבעג לשרעמאק

בלאהרעניא ,וינעווע קירעוו

ייצילאפ עטס'90 יד .גרובסמאיליוו ןיא טקניסירפ

יד זא ןגאז רעשראפ יד

א טנעפעעג ןבאה רעביור

לטכאש םענעסאלשראפ ,ריט ןטשרעדאפ םייב

ןטלאהטנע טאה עכלעוו

עלופטרעוו עכילטע

סאד ןבאה ייז ןוא ךעלקעפ

ןופ טגאיעגפא ןוא ןעמונעג .חטש

ןעגנורידראקער ארעמאק

יד יוו טגייצעג ןבאה

קעווא ןראפ עטגיטכעדראפ ,לקערט יוו-וי-סע ןא ןיא

טאה ייז ןופ רענייא ןעוו א ,לטיה עיולב א טאהעגנא

סנעישזד ןוא לטסעוו עיולב

ןענעז ערעדנא יד .ןזיוה ןצנאגניא

Shop N Save Weekly sales

Shop N Save Weekly

רעווש יוזא ןבאה רימ סאוו ףיוא סעלא יד טימ טצעי ןבעל רימ ןוא ,טעוועראהעג ?עדמערפ ןופ ףליה

עקאט ךיז ןבאה סרעניוועג-טענ לייט

ביוא ,ןלאצקירוצ ןופ ןעיירדסיורא טנעקעג

ןבאה ייז זא ןזייוופיוא טנעקעג ןבאה ייז .ראפרעד טלעג יד טשינ

ןסאלשעג השרפ יד זיא גנוריגער יד

לייט א

יד וצ ףאדעמ ןביגרעביא טשינ סאוו םעדצארט ןטעטיראטוא ןיוש ןבאה עטלעטשעגנייא קנאב

1998 יוו ירפ יוזא טמעראילעג

טימ טשינ טמיטש סעפע זא .סטנואקא ס'ףאדעמ סיעשט ףיוא עגאלק א ךאנ

יד ןעוו זא טעטיולעג טאה

ןביוהעגנא ךיז טאה לדניווש

עטשרע יד ייז ןבאה ןקעלפטנא

250 םורא

טאה רעוואקיפ א טשינ ביוא - רעגניפ לקיטש .טנאה עצנאג

ןגיוצעג ךיז טאה סיעק יד

ןריבורפ ןטאקאוודא יד ןעוו סלא רעוואקיפ ןשאוו וצ ןייר שטאכ - עגידלושמוא ןא ןוא .עלעפעש

א טלעטשעג טאה טכירעג יד ,דראקיפ גניווריא ,יטסארט עלעיצעפס ענעדנואוושראפ יד ןפערט טימ ןריפוצנא יד ראפ ןבעגקירוצ סע ןוא רעטלעג טגאז סאוו עבאגפיוא ןא .סמיטקיוו א ןעלקיוופיוא יוו זיא רעבא גנירג ךיז

רעדייא ןעייגוצ רעמידעפ יד ,בעוועגניפש .ןדניבפיוא ייז ןעק ןעמ וצ ןעוועג זיא עטסגנירג ןוא עטשרע יד .ס'ףאדעמ יד ןופ ןגעמראפ יד ןפאכראפ טצאשעג ךיז טאה

טעברא גינייוו ןוא ןטארקנאב ןופ עיצקאער טלעוו .המדא יד ןיא עימאנאקע יד גידנריפ טגיילעגמאצ ךיז ןבאה סעמריפ עטמיראב עגיזיר גידנעלדנאווראפ טכאנרעביא .טיילעמירא עגיטולב ןיא םירישע

רעריטסעווניא ס'ףאדעמ רעבא

עכילטאנאמ ןעמוקאב רעטייוו ןבאה ייז .םיחוור עליבאטס טימ סטנעמטיעטס

ייז זא לזמ עטוג רעייז טשטנעבעג ןבאה רעבא .טנעה עכילגיוט ס'ףאדעמ ןיא

ןעוועג זיא סענזיב יראזייוודא עצנאג יד

ןעוועג זיא סענזיב ס'ינרעב .לאגעלמוא

טשינ ,שזערעקוארב א סלא טרירטסיגער

ביוא .ירעזייוודא טנעמטסעווניא ןייק

טלאוו טרירטסיגער גיטכיר ךיז רע טלאוו

ץעגרע טידוא'עג ןראוועג ךילניישראוו רע

ןשטנעמ עלופטכאמ ליפוצ רעבא .ןעוו

טדער'מ ןוא טלעג ליפוצ טנידראפ ןבאה

ןבילבעג סע זיא .…ףאדעמ ןופ אד ךאד

רעדעי ןוא Wall Street

השעמ יד ךאנ םכח א

ןופ ץאלפ עיינ א

ינרעב ייז טאה ,ןטעברא וצ טנדאלעגנייא

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CREATIVE

Custom beds for every size and every budget

Select the pieces of furniture fit to accompany you on the special journey you’re about to embark on. HSH Interiors wants to be a part of that special time and will live up to the trust you place in us.