TheatreWorld ::: March - May 2021

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Issue # 90 March-May 2021

Could you possibly imagine that it's been a year since our last magazine issue? Well, Yes it is! The COVID-19 pandemic did no justice to not just the world; and but precisely talking about -The cinema Exhibition Industry. The COVID-19 pandemic has had a substantial impact on the film industry in 2020, mirroring its impacts across all sectors. The cinema market, on the other hand, had to take a huge hit last year and exhibitors don't wish to be forecasting any revenues to recover that were of the pre-pandemic levels as before. Across the world and to varying degrees, cinemas and movie theatres have been closed, festivals have been cancelled or postponed, and film releases have been moved to future dates or delayed indefinitely. Due to cinemas and movie theatres closing, the global box office dropped by billions of dollars, streaming has seen a significant rise on the graph as well as in terms of popularity with the stock of film exhibitors dropping dramatically on the other side. Many blockbusters originally scheduled to be released since Mid-March of 2020 have been postponed or cancelled around the world, with film productions also halted. And amidst this, was the re-entry of the ever golden 'Drive-In Era'! The long-lost madness for movie-viewing did manage to give it a greater comeback today concerning the concept of safety and precautionary measures. Although the complete production and content being behind mere closed doors, the cinemas played re-runs of the movies and we surely did have the audience keeping up the spirit to continue having their share of the moviegoing experience. With the patrons all safe and sound in their respective locomotives, the cinemas were promised to still kick-in alive providing their patrons with a truck load of snacks and peaceful evening to look at. The COVID-19 pandemic triggered restrictions on cinema exhibition industry that not only disheartened moviegoers, but axed several thousand jobs and costed the industry estimated 5,000 crore in revenue. For what it's worth, cinemas have a list of legally-binding precautions that they must abide by where they are allowed to open. The safety protocols are based on five tenets: Face Masks, Zero Contact, Physical Distancing, Temperature Checks, and Relentless Sanitisation. #MoviesOnBigScreenAlwaysTheBestExperience has been the official 'Save Cinemas' handle ever since the pandemic took over our moviegoing experiences we now cherish. But, here's the twist… The Cinema Life is back! And with 100% occupancy. With movies doing exceptionally well, the theatres are all ready to rock its screens with newer properties, locations and all the more promising movies to set the ball rolling. Cinema giants spreading their wings faster and wider by time, patrons have better options to look at and choose their favourite cravings right from flavoured popcorn to gourmet star dishes on the house. Now, who else could pamper you this way? Needless to say, movies always seem the best on big screens… Raghavendra T Editor-Publisher

March-May 2021

Editor-Publisher +91 9980 208 208

Asha Ranjith Business Development +91 9902 208 208

Himanshu Peshwani Business Development +91 9148 208 208

Shireen Mariam Deputy Editor

Varsha Naidu Subscription & Circulation +91 9108 208 208

Jagadeesh M Online & Social Media Printing Ramya Reprographic, Bengaluru Published by Raghavendra T on behalf of NETWORK208 11/1, 7th Main, Indiranagar 2nd Stage, Bangalore 560 038, India Tel: +91 80 2529 0208 Email:

Sandeep Mittal Cinema Celebrations for a Movie in South India, March 2021

DISCLAIMER - TheatreWorld Magazine does not warrant or assume any legal liability or responsibility for the quality, accuracy, completeness, legality, reliability or usefulness of any information, product or service represented within our magazine or web site. The information provided is for knowledge or entertainment purposes only. TheatreWorld Magazine does not endorse or recommend any article, product, service or information found within said articles or advertisements. The views and opinions of the authors who have submitted articles to TheatreWorld Magazine belong to them alone and do not necessarily reflect the views of TheatreWorld Magazine or its staff.


Raghavendra T

Founder Editor-Publisher RNI # KARENG02795/10/1/2002-TC TheatreWorld is a quarterly publication, on the motion picture exhibition industry, for private circulation. It reaches out to subscribers, mainly theatre owners and trade professionals around the world. Additional copies are being promoted at major international industry tradeshows. TheatreWorld seeks the healthy promotion of the theatre industry through dissemination of useful information. Some of the information is compiled from industry sources, trade journals, company brochures for the benefit of readers, especially, theatre owners. TheatreWorld acknowledges with thanks the authors and publishers of these printed materials. Views expressed in the articles are those of the authors and not necessarily of TheatreWorld. TheatreWorld is a trademark under registration. The contents of TheatreWorld are under copyright registration. All rights reserved. Reproduction by any means in whole or part without written permission is prohibited. Unsolicited printed material is welcome but no responsibility is undertaken for the same and will not be returned. TheatreWorld does not take responsibility for the absolute accuracy of information published.



This issue of TW has two sets of page numbers - International pages TW-1 to TW-48 for TW, and India pages TM-1 to TM-42 for TM. TM is inserted between pages TW-42 and TW-43 of TW.


TW-21 Rebooting & Growing Cinema Exhibition in the Pandemic Era TW-24

VOX Cinemas:

The First to Bring Drive-In Theatres Back to Life



Sharjah's Ultimate Visual Experience TW-30




Empire Cinemas:

Jeddah's All New Go-to Cinema

Muvi Cinemas:

On Reaching the 100 Screen Milestone Cinestar Cinemas:

Largest Multiplex in Bosnia and Herzegovina TW-39

TOHO Cinemas:

First of its Kind Laser Site in Japan




Marcus Theatres:


The First Sculpted Surround Cinema in Wisconsin


The Facts of Light TW-43



R E L E A S E S TM-33


Delivers State-of-the-Art Experience in Punjab







Victory Cinema:

DM Cinema:

First Cinema in Aizawl TM-29

Phoenix Cinema:

The Highway Stop Cinema of Gujarat TM-31

Dreams Theatre:

State-of-the-Art Cinema in Attingal


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Bharath Cinemas:

The Most Alluring Cinema in Kundapura TM-28

TM-39 Cinema Design Guide

Miraj Cinemas:

The Bold and Splendid Move! TM-26

Alangar Cinemas:

Experience the Real Digital Cinema

A Limelight to Bengaluru West TM-23

ABR Cinemas:

Deploying Powerful Solutions in Gudivada

Setting Steady Through the Pandemic


Century City Cinema:


INOX Insignia:

Gurugram's First Ever Luxury Cinema

Christie Projectors Light up Oxford and Sunset Drive-Ins

In the face of the global pandemic, local drive-in movie theatres have been reinvigorated, attracting visitors eager to enjoy a night out. Christie digital cinema projectors are lighting up these screens, including the Oxford Drive-In in Woodstock, Ontario and the Sunset Drive-In in Dryden, Ontario. Angila Peters and Adam Shaw, owners of the Oxford Drive-In, bought the theatre in the Spring. But the purchase was a long-time in the making, says Peters. "Adam once tried to buy it when he was in his early twenties, and it fell through last minute. He has always wanted to own it - then COVID hit and drive-ins started making the news again, and he simply thoughthere is a great opportunity to own it and give people a feeling of getting out and being entertained." Like the Peters', Mike and Cathy Langlais opened the Sunset Drive-In Theatre in Dryden, Ontario during the pandemic. It was a family affair, involving their grown children and grandfather Reg. Grandparents Reg and Yvonne, who has since passed, were the original owners, operators and projectionists of the theatre, which opened in 1978 and then later sold. But the drive-in is now back with the Langlais family, when they repurchased it in May.


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Both theatres are using Christie projectors to light up the screens. "The Christie projector has been amazing - the clarity of the picture is beautiful," says Peters. Adds Mitchell Pateman, projectionist and technical specialist at the Sunset Drive-In Theatre, "We upgraded our projection system to the Christie CP4230, and couldn't be happier. We decided to go for the 4K unit as we wanted to be as future-proof as possible. Shining on our 70x30 foot screen, it looks amazing in both scope and flat!" The drive-in renaissance has continued into the fall, with guests enjoying movies in a safe, sociallydistanced environment. Says Peters of the community's reaction, "The response has been very positive and supportive. Our drive-in was closed for six years, so no one likely expected it to be reopened. It was a nice surprise for everyone, and they've put their support behind us." "The community response has been amazing," adds Pateman. Along with the new Christie projector, Sunset also upgraded its concessions and admissions booth, as well as a new FM transmitter. "We've had a great turnout overall, and guests have commented on the bright, clear image of the new projector."

New Cinema Star Multiplex Selects Christie Projectors The Cinema Star, a new state-of-the-art multiplex located in the Kvartal West multipurpose center on Aminyevskoye Shosse in Moscow, opened its doors recently. The capital's new theatre is the first Dolby Atmos cinema to also feature the Christie CP4440-RGB projector with Real|Laser illumination

technology. "Asia Cinema has fitted more than 1,000 sites, but this project was a particularly great experience for me. Each of the multiplex's six screens features multichannel Dolby Atmos sound combined with Christie projection equipment. Screen 1 was equipped with a Christie CP4440-RGB 4K RGB laser projector. RGB laser technology offers viewers true-to-life images with incredible brightness and clarity. It also helps theatre operators to reduce their electricity costs," said Anna Miroshnichenko, a project manager for systems integrator Asia Cinema. "Cinema Star's new multiplex is a great example of how cinemas can install both state-of-the art equipment like Christie RGB pure laser illumination for a premium customer experience as well as Christie xenon lamp-based projectors, proven for their reliability and value to exhibitors," said Brian Claypool, executive vice president, Cinema, at Christie. Christie RealLaser cinema projectors with solid-state illumination are opening up a new frontier in cinema exhibition. What makes these models stand out is their expanded color space, which comes close to reaching the Rec.2020 standard, and their longevity (the projectors offer more than 50,000 hours of performance with no loss of brightness: levels exceed the DCI specification

throughout the equipment's operational lifetime). "We chose Christie projectors for this theatre. We have been working with the company for years, and have found it to be an excellent manufacturer," says Leonid Yakovlev, Technical Director of the Cinema Star chain. "Every consideration was made to ensure cinemagoers' comfort in all 616 seats. Yury Mishin, Chief Equipment Engineer at Cinema Star, added: "From Christie's wide range of technology, we opted for digital projectors for our screens. When compared to cinema projectors with similar specifications from other manufacturers, Christie projectors stand out for their ease of use, reliability and maintainability. I would also note the exceptional quality of the xenon lamps." The choice of Christie RealLaser technology for the Cinema Star multiplex was no accident: "We reviewed the market for cinema projectors with laser illumination and concluded that there were simply no other contenders in the RGB lighting system segment. We hope to use these projectors for many years to come, and that they prove to be a cost-effective choice," adds Yury. "Cinema Star is a long-standing Christie partner, and two thirds of the chain's screens are already equipped with our projectors. We have been collaborating for nearly a decade now, and we are delighted that Cinema Star has chosen Christie equipment and our flagship CP4440-RGB projector with RealLaser illumination technology for its new screen", added Anna Vostretsova, Christie's Business Development Manager in Russia. The multiplex in Kvartal West on Aminyevskoye Shosse is the chain's thirtieth theatre.

Nite Owl Theatre Selects CES+ & Cinionic to Deliver a Laser Drive-In Cinema, Miami Nite Owl Theatre brings a laserpowered drive-in cinema experience to the heart of Miami with Laser Projection from Cinionic, the Barco, CGS, and ALPD cinema joint venture. Working with CES+, the Nite Owl Theatre deployed state-of-the-art. 4K RGB laser Barco Series 4 projection in a mobile airstream RV, upgrading the drive-in location from 35mm to the next generation of digital presentation technology. The Knight Foundation-backed Nite Owl Drive-In offers movie aficionados in the Miami area a way to reconnect with the big screen from the safety of their car. Featuring a 53-foot screen, the innovative theatre concept can accommodate between 65-70 cars per screening. The 4K laser projection provided by Barco's award-winning Series 4 model ensures theatre guests will enjoy enhanced visual experiences, with brighter higher quality images, while maintaining social distance in the new venue. "Taking 4K RGB Laser projection outdoors in Miami was going to be a challenge. My dream has always been to work with Barco and Harkness Screens on a massive DriveIn Theatre and to bring Art-House Cinema quality deep in the heart of downtown," said Nite Owl founder, Nayib Estefan. "Working with CES+ and Airstream Trailers, we were able to seamlessly outfit a 22-foot Airstream Bambi with the gnarliest 4K DCP laser rig Miami has ever seen. Finally - the Nite Owl can play all the 4K remasters of classic films, and new content we have never been able to access. Which is exciting after having previously operated a strictly 35mm repertory theatre. Anyone that has been to a Nite Owl Drive-In show will tell you: this is the best that Cinema has looked, ever." As audiences around the world continue to crave community

entertainment experiences, there has been a renewed interest in drive-in and theatre concepts. The exceptionally bright laser cinema technology from Cinionic makes bringing exceptional cinema presentation in outdoor settings possible like never before, with high brightness and a reduced environmental impact. Over 200 global exhibitors today turn to Cinionic's leading portfolio of laser technology for ways to deliver unparalleled cinematic experiences for their guests, with more than 20,000 laser units currently in the field. In 2019, Cinionic introduced Barco Series 4 as part of its leading portfolio of laser projectors. The stand-out Series 4 laser projection platform delivers a new visual standard in cinema with vivid colours, high uniformity, and the patented Barco AIM (Active Image Management), facilitating unparalleled movie presentations for theatre guests.

Cinionic's Laser Projection Illuminates Cinema in the KSA for AMC AMC Saudi Arabia expands its 4K presence in the KSA with four new locations powered by laser projection from Cinionic, the Barco, CGS, and ALPD cinema joint venture. Since entering the KSA two years ago, the circuit operated by AMC has grown to 40 screens, with more on the way later this year. From the start, AMC KSA has trusted Cinionic's leading portfolio of 4K laser cinema solutions to power its theatres throughout Saudi Arabia. March-May 2021


The recent AMC KSA locations, including Hafr Al Batin 8, Riyadh Gallery 9, Al Khair 9, and the newly opened Azizia Plaza 3 in Riyadh, more than double the circuit's footprint in the region. To fuel its growth, AMC selected the exceptional visual presentation provided by 4K Laser projection from Cinionic, including the awardwinning Barco Series 4. As the laser cinema leader, Cinionic's laser solutions feature proven and patented technology, providing superb film presentations consistently over time and brighter, high-quality images. AMC Saudi Arabia has made it a priority to offer enhanced amenities in all categories. Through the partnership with Cinionic, AMC ensures guests will enjoy an elevated visual experience for years to come. "Audiences in Saudi Arabia are tech-savvy and seek out leading cinema experiences," said Wim Buyens, CEO, Cinionic. "AMC Saudi Arabia has delivered enhanced presentation powered by Cinionic's laser portfolio since breaking ground in the region. As cinema expands and returns around the world, we remain ready to amaze audiences on every screen." Movie theatres are an attractive entertainment choice for Saudi Arabia's young population and families, where discerning moviegoers show a clear preference for premium sight and sound. Today, as before, the emphasis is on offering differentiated experiences that get people out of their homes and back to the movies. Over 200 global exhibitors today turn to Cinionic's leading portfolio of laser technology for ways to deliver unparalleled cinematic experiences for their guests, with more than 20,000 laser units currently in the field. In 2019, Cinionic introduced Barco Series 4 as part of its leading portfolio of laser projectors. The stand-out Series 4 laser projection platform powers the next generation with 4K laser and delivers a new visual standard in cinema.


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Cinionic Giant Screen to Power Maya's MPX Brand Cinionic announced that Maya Cinemas has signed up to Cinionic Giant Screen (CGS) to power its premium large format brand, Maya Premier Experience (MPX). As part of the circuit-wide deal, Cinionic will upgrade all existing MPX auditoriums with its complete premium solution, powered by CGS. The first three MPX powered by CGS locations, Maya Cinemas Fresno, Bakersfield, and North Las Vegas, will be ready to welcome Maya audiences in time for Thanksgiving. The CGS experience delivers throughout the moviegoer's journey, the moment they enter the theatre, the pre-show and a premium presentation, designed specifically for large format auditoriums like the immersive MPX. With the new MPX powered by CGS guests will enjoy all the benefits of laser, especially CGS remastered content and stunning visuals. The move ensures Maya's state-of-the-art PLF brand delivers exceptional quality across all locations for an elevated moviegoer experience. "We are thrilled to announce a new partnership with Cinionic," said Francisco Schlotterbeck, CEO, Maya Cinemas. "Over the past decade, Maya Cinemas has established its own premium large format brand in our local communities under the brand MPX, the Maya Premiere Experience. We have worked hard to make this an integral part of Maya Cinemas for guests looking for the biggest screen and best sound. Even though we are facing unprecedented challenges, Maya Cinemas is looking forward, determined to strengthen our brand and cinema experience. Now, we have partnered with Cinionic Giant Screen to bring MPX to an even higher level! Cinionic is a game changer in the PLF space and we couldn't be happier. Maya and Cinionic are driven to create the ultimate movie-going destination." Premium formats are increasingly popular for moviegoers seeking

differentiated experiences that cannot be matched by at-home or streaming options. For Maya Cinemas, offering high-end, family entertainment in underserved neighbourhoods is at the core of its mission. By bringing the power of CGS to its state-of-the-art MPX brand, Maya is well positioned for the future and providing exceptional moviegoer experiences in its communities for years to come. "With Maya and Cinionic Giant Screen, we are delivering a complete premium cinematic experience for audiences, from the moment they arrive to after the credits roll," added Wim Buyens, CEO, Cinionic. "The long-term relationship shows our joint commitment to the future of exhibition - offering complete solutions for a truly differentiated way to go to the movies." CGS is a fully comprehensive solution designed around the exhibitor, covering everything cinemas need to deliver a premium experience. The turnkey solution includes an exhibitor-friendly business model, laser projection, screen, marketing support, technical services and monitoring, and auditorium design consulting. The new MPX locations join more than 350 CGS premium screens around the world. The CGS solution comes with content specially remastered for high brightness on giant screens. The next CGS remastered film is DreamWorks Animation's ‘THE CROODS: A NEW AGE’ from Universal Pictures, that opened in U.S. theatres for Thanksgiving 2020.

IMAX Soars to Record-Breaking Chinese New Year Opening Weekend IMAX Corporation soared to its bestever opening weekend for the Chinese New Year holiday, grossing $25 million through February 14 as the country kicks off its pinnacle box office period. Despite a continued capacity limitation of at least 75% across China, IMAX grew opening weekend box office a whopping 45% over its record-breaking 2019, when Chinese cinemas were last open for the holiday. Shot entirely with IMAX cameras, ‘Detective Chinatown 3’ led the way with $23.5 million - IMAX's biggest three-day opening weekend ever for a Chinese film. Remarkably, Friday marked the first time ever that IMAX has recorded more than one million admissions in a single day in any global market - China or otherwise. "Given our recent success at the Chinese box office we suspected our fans would turn out for Chinese New Year in a big way, but these early returns have blown away even our most optimistic projections," said Rich Gelfond, CEO of IMAX. "With record-breaking box office, strong market share, and multiple releases Filmed In IMAX, this is an important milestone on our road to recovery at the global box office and our long, successful history in China." IMAX's record-breaking results were highlighted by stunning performance of ‘Detective Chinatown 3,’ the latest entry in

the popular comedy adventure franchise initially slated to debut in the 2020 Chinese New Year holiday. ‘Detective Chinatown 3’ now holds IMAX records for the biggest opening weekend and opening day for a Chinese film, as well as biggest opening weekend and opening day for Chinese New Year. ‘Detective Chinatown 3’ also now holds the record in China for most IMAX admissions in a single day (Friday) with 975,000. IMAX captured 6% of the film's weekend box office, despite accounting for only 1% of overall screens. For the first time, the Chinese New Year slate featured two releases Filmed In IMAX, including ‘Detective Chinatown 3,’ which was filmed entirely with IMAX cameras, and ‘A Writer's Odyssey,’ which features more than an hour of IMAX exclusive expanded aspect ratio. Rounding out the IMAX slate is ‘New Gods: Nezha Reborn,’ a new animated franchise. All three films scored high with audiences, with Maoyan scores exceeding 8.8. "IMAX is on the leading edge of the strong box office recovery in China, with audiences emerging from the pandemic and seeking out the most immersive theatrical experience in the world," Edwin Tan, CEO of IMAX China. "We'd like to congratulate our partners at Wanda, Huace Film, Light Chaser Animation and Alibaba Pictures, and thank them for bringing these films to fans in The IMAX Experience." Thanks to its strategic effort to embrace local language film-making, grow its network, and strengthen its brand in China, IMAX continues to make a significant comeback at the Chinese box office. IMAX has grossed $126 million since theatres first reopened in China last July - with box office up 28% in December and 140% in January alone - despite continued capacity limitations across the country and a lack of Hollywood films in the market.

TOHO-IMAX Announce Historic Five-Picture Slate Agreement, Japan

TOHO and IMAX Corporation recently announced a landmark slate agreement to release five current and forthcoming TOHO films in IMAX theatres - significantly expanding the companies' longstanding partnership across distribution and exhibition. The new agreement marks IMAX's biggest slate deal to date with a film studio outside Hollywood and includes, as of October 19, the number-one film in the world "Demon Slayer The Movie: Mugen Train" (distributed by TOHO and Aniplex) - which topped the Japanese box office last weekend with $44 million 3-day gross, including $2.3 million in IMAX from 38 screens. ‘Demon Slayer The Movie: Mugen Train’ now holds the all-time IMAX opening weekend box office record in Japan despite seating capacity restrictions. The agreement also includes the highly anticipated ‘STAND BY ME Doraemon 2’ (TOHO) arriving in theatres on November 20. The term of the agreement spans at least through 2021 and includes three forthcoming films to be announced. Additional terms were not disclosed. "We have been deepening our relationship with IMAX since 2016's ‘Shin-Godzilla’ release, and I am confident to say that our partnership has been further strengthened with the release of ‘Demon Slayer The Movie: Mugen Train’ released on Friday, October 16," said Yoshishige Shimatani, President of TOHO. "Japanese movies continue evolving, and have achieved the quality suitable for IMAX theatres as seen in

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‘Demon Slayer The Movie: Mugen Train’ and upcoming ‘STAND BY ME Doraemon 2’. We are very pleased to be able to provide our customers with new, exciting ways to experience our movies in IMAX through this slate deal." "IMAX and TOHO partnered to bring their first IMAX theatre to Japan in 2014, and we are honored to further our long-standing relationship with the company and its executives through this multi-picture film agreement," said Rich Gelfond, CEO of IMAX. "Japan continues to grow as a successful market for IMAX, as local language hits like TOHO's 'Demon Slayer’ deliver strong box office returns and offset the current lack of Hollywood films in the market". The new agreement builds on the longstanding successful distribution partnership between IMAX and TOHO, the highest-grossing distributor and the largest film production company in Japan. In 2019, IMAX and TOHO partnered on the animated blockbuster ‘Weathering With You,’ which went on to become the highest grossing Japanese language film in IMAX, earning $7.7 million. Additionally, IMAX and TOHO partnered on the 2016 release of ‘Shin-Godzilla’ (2016), which saw $.5.7 million. TOHO's exhibition arm, TOHO Cinemas has also worked with IMAX for years to bring immersive, otherworldly experiences to moviegoers, starting when the two companies announced the first IMAX theatre ever to Shinjuku, Tokyo in 2014. TOHO Cinemas opened its latest IMAX theatre in Tachikawa, Tokyo, bringing the total number of TOHO Cinemas IMAX theatres in Japan to 8. As its vibrant film industry expands, Japan continues to grow as a key market for IMAX. In 2019, IMAX set a new yearly record at the Japanese box office with $62 million highlighted by the record-breaking performance of ‘Weathering With You’ and Fox's ‘Bohemian Rhapsody,’ IMAX's highest grossing release ever in Japan with $14 million. Recently,


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Japan saw the highest 4-day opening weekend for Christopher Nolan's ‘Tenet’ while IMAX has captured an unprecedented 27% of box office for the film across the country. ‘Demon Slayer The Movie: Mugen Train’ is an adaptation of the incredibly popular ‘Demon Slayer: Kimetsu no Yaiba’ by Koyoharu Got ge (original comics sold over 100 million copies) and with animation production by Ufotable. In theatres now in Japan, ‘Demon Slayer The Movie: Mugen Train’ follows Tanjiro Kamado and his friends from the Demon Slayer corps. as they join Ky jur Rengoku, the Flame Hashira, to investigate a mysterious series of disappearances occurring inside a train. To date, the film has grossed $102.5 million (JPY 10.75B), including $5.7m (JPY 596m) from 38 IMAX theatres. ‘STAND BY ME Doraemon 2’ is a sequel to the 2014 CG anime film ‘STAND BY ME Doraemon’. The film follows Doraemon, a cat-shaped robot from the 22nd century and Nobita Nobi, a young boy. One day, Nobita finds a teddy bear that was repaired by his grandmother when he was little. Recalling his beloved grandmother, Nobita convinces Doraemon to go back in time to see her on the condition that they return immediately without meeting in person. Earlier this month, its theme song by Masaki Suda was also announced by the two companies.

QUBE & Scrabble Bring Electronic Movie Delivery to the Middle East across 14 Countries Qube Cinema and Scrabble Entertainment are happy to announce that they have brought electronic delivery to movie theatres in the Middle East with the installation of Qube's WireTAP. The WireTAP is a cloud-connected, in-theatre appliance that allows automated delivery of DCPs and

KDMs directly over the internet. Exhibitors currently connected to the network include VOX Cinemas, Cinema City, Flix Cinemas, Roxy Cinemas, Mukta A2, Reel Cinemas, Cine Royal Cinemas, Oscar Cinemas, Empire Cinemas, CineCo, Star Cinemas, Cinepolis, Muvi Cinemas and other Independents. Over 60% of theatres in the region are already equipped with WireTAPs, with the remaining locations including Novo Cinemas expected to be covered in the coming months. Most of the region was shut down due to the COVID-19 pandemic in the first half of the year, but distributors have used the network to deliver big tentpoles and library titles across the region as theatres have reopened. Now, more than ever, distributors and exhibitors appreciate that electronic delivery is automatic and contact-free with a significantly reduced carbon footprint. Speaking of their satisfaction with the success of the electronic deliveries, Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said, "Majid Al Futtaim has always remained at the forefront of innovation regionally, continually embracing new technologies to allow VOX Cinemas to deliver an exceptional customer experience. Qube WireTAP is a revolutionary technology for the distribution of digital cinema packages (DCPs) and, VOX Cinemas has successfully integrated the platform across four of our markets. We see the electronic delivery system as having numerous benefits to allow seamless movie distribution to our theatres regionally." Qube and Scrabble are particularly proud of the electronic delivery of movies in the Kingdom of

Saudi Arabia (KSA), as theatres in the country have only recently been permitted to operate commercially. Qube Wire has helped enable rapid modernisation and expansion of cinema in the KSA. Currently, 75% of KSA theatres are connected to Qube Wire, as well as the country's censor board, the General Commission on Audio-visual Media (GCAM). Qube Wire allows distributors to book and monitor content delivery in real-time. Qube Wire electronically delivers movies to most locations in under 8 hours, and certified, regional hard drive partners can deliver hard drives to locations that are not yet connected to our electronic network. The whole process is simple, fast, and secure. Speaking of how the service adds value to the current challenges, Nigel Dennis, Senior Vice President, Sales says, "We have tried to take advantage of the time that the pandemic has given us to work on ways to bring about a real change in the way content is moved. So far, studios and distributors of all sizes have been really happy with our service, and we'll continue soliciting their feedback to improve how we work together in future."

CinemaNext and Empire Cinemas All Set to Bring Sphera to Jeddah CinemaNext, the European, Middle Eastern & African specialist in cinema exhibitor services, and Lebanese cinema chain Empire Cinemas announced the signature of an agreement for the deployment of CinemaNext's Sphera premium cinema concept at the Al Andalus Mall in Jeddah, Kingdom of Saudi Arabia. Located on the Red Sea coast, Empire Cinemas' new 18-screen, 1,176-seat complex featuring Sphera as its centrepiece is scheduled to open in the fourth quarter of 2020. Designed to provide audiences with the most advanced premium cinema experience, Sphera at

Jeddah's Al Andalus Mall offers all the comfort of luxury reclining seats with a stadium seating configuration for a unique field of view, proprietary real-time LED ambient lighting deployed in vertical columns along the side walls of the auditorium, immersive image and sound with a new acoustical wall structure and contemporary design. The Sphera auditorium will feature a 15.5-metre wide wall-to-wall screen, 152 premium seats and a next-generation 4K Laser projector, with a Dolby Atmos sound system reinforced by a powerful subwoofer benefiting from the latest developments in energy transducer technology. For Empire Cinemas CEO Gino Haddad, "Our high standards for comfort, design and innovation through the new technologies we deploy are a perfect fit for this rapidly developing region. From the moment we first experienced Sphera in Paris and in Athens, we were enthralled with the design, service, technological superiority and affordability of CinemaNext's turnkey premium cinema. We couldn't be happier to be partnering with them again on our second site in Saudi Arabia. As the cinema industry re-emerges from the global lockdown, to be able to offer our audience large seating perfectly fit for social distancing and real-time lighting effects combined with a bespoke architectural & aesthetic concept for a truly immersive moviegoing experience with Sphera

is nothing less than thrilling." "As an advocate of the latest technologies enhancing the moviegoing experience, Empire Cinemas has been a significant partner in our continuous endeavour to transform the public's entertainment experience with the most advanced image and sound technologies, as well as a sophisticated and contemporary design, making Sphera the perfect all-in-one premium offer," says François Inizan, General Manager of CinemaNext MEA. "We are thrilled that CinemaNext has become a preferred cinema integrator in the Middle East with over 100 screens were installed by our local teams by the end of 2020. We are committed to transporting even more moviegoers in the region deeper into the cinema going experience with our unequalled services and premium solutions." "In recent years, we have put a lot of energy into rethinking our premium cinema concept so that audiences can expect much more than just a movie," adds Georges Garic, Senior Vice President, CinemaNext. "At a time when people around the globe are craving quality out-of-home experiences, Sphera delivers an undeniable differentiating factor. Suited to most cinema configurations, whether new build or retrofit, it is the ideal way for exhibitors of all sizes to immerse their customers in a superior cinema experience from the moment they step through the doors." March-May 2021


QSC Announces Q-SYS Plugin for Christie Series 2 Cinema Projectors

Manager within Q-SYS Designer Software. Asset Manager is a cloudbased feature that allows system designers to quickly and easily download and install new Q-SYS plugins for third-party devices, without waiting for new Q-SYS Designer Software releases.

QSC Cinema Announces New Q-SYS Core Processors QSC announces a plugin that allows users to discover and control Christie Series 2 cinema projectors within the Q-SYS Ecosystem. Christie is a global visual and audio technologies company. With thousands of projectors deployed around the world, this new plugin enables automated functionality within Q-SYS. The plugin mirrors what is displayed on the projector touch panel, including channel, power, lamp, douser, test pattern, and lens adjustments, along with key status indicators. "Christie is pleased that QSC has added support for the Christie Series 2 cinema projectors to Q-SYS Designer Asset Manager," says Allan Fernandes, Director Product Management, Cinema, Christie. "The ease of integration into the Q-SYS Ecosystem allows cinema technicians to easily control and monitor cinemas, saving time and money." "The new Christie plugin for Q-SYS-enabled cinemas is the latest in a series of plugins that will expand the scope of what Q-SYS can do to streamline operations in a multiplex," says Barry Ferrell, Head of Cinema Product Development, QSC. "Cinema technicians will be able to use one UCI to control the audio, projector, and media server within a theatre, making remote control and management as easy as the push of a button." The Q-SYS Christie plugin is now available via Q-SYS Designer Asset


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QSC announces two new audio, video, and control processors native to the Q-SYS Ecosystem - the smaller Q-SYS Core 8 Flex and Q-SYS Core Nano. Driven by the proliferation of networked endpoints and the expanding processing needs of a wider variety of spaces and topologies, the Core 8 Flex includes on board analog audio I/O and GPIO plus network I/O while the Q-SYS Core Nano offers network-only audio I/O processing and control. Built on the same flexible and scalable software foundation as the rest of the Q-SYS processor portfolio, including the best-in-class Q-SYS Core 110c, these new Cores expand design options to meet a wider variety of cinema applications including 5.1/7.1 and immersive audio rooms, arcade gaming areas, background/foreground music for food service areas, event rooms and much more. The Q-SYS Core 8 Flex includes a 64 x 64 networked I/O channel capacity with eight on board FLEX audio channels and eight GPIOs to quickly and easily integrate analog audio and control devices into the Q-SYS Ecosystem. Q-SYS Core Nano offers the same 64 x 64 networked

audio I/O without the on board analog I/O to support installations with smaller spaces with centralized processing and fully networked endpoints. Both of these new Q-SYS Core processors occupy a smaller half-width, 1RU footprint and include pre-installed 8 x 8 Softwarebased Dante audio channels (license upgradeable up to 32 x 32 channels), driverless USB audio, and AV bridging capabilities. These smaller Core processors utilise the same, robust software-based architecture, control engine and design software suite (Q-SYS Designer Software) as the rest of the Q-SYS Core processing portfolio. They both offer powerful and scalable DSP processing, video routing and bridging for web conferencing, as well as third-party endpoint integration without the need for separate dedicated control processors. "These new processors join a growing Ecosystem of AV&C processors built on a flexible software foundation that deliver features and functionality without relying on dedicated, single-purpose hardware," says Barry Ferrell, Senior Director, Cinema Product Development, QSC. "They are our most cost-effective cores yet, giving installers the ability to choose either a single Core 8 Flex or Core Nano for each room in a multiplex, or choose to run several 5.1/7.1 rooms from one single Core without compromising on features or performance." "The introduction of these two new Core processors bring even more design flexibility to the Q-SYS Ecosystem, delivering on the promise of a standards-based software platform that can easily scale-up or scale-out. I'm proud of the innovation and engineering strength of our research and development teams, who continue to deliver solutions that meet the evolving needs of the markets we serve, while reducing complexity and cost for our partners and customers," says Jatan Shah, Executive Vice President, Chief Operating Office and Technology Officer, QSC.

South Korean CGV Cinema Embraces Alcons Advantages a cleaner sound than from other systems'. They made an instant decision after the demo to choose the Alcons system."

European cinema chains have long known about the benefits of the highest quality, most consistent sound which Alcons pro-ribbon systems bring their audiences. As the word has spread across the world, movie theatres in an everincreasing number of countries are embracing the advantages of Alcons Audio. The latest is in South Korea. Located in the city of Paju, South Korea, CGV Paju Yadang is the latest movie theatre in South Korea opened by CJ CGV - the country's largest multiplex cinema chain and the fifth largest in the world. It has five auditoriums, all with comfortable recliner chairs and Barco laser projectors. "They were very satisfied with the Alcons Audio demo, saying 'We love the HF from the pro-ribbon tweeter and could definitely hear a cleaner sound than from other systems' Kang, Head engineer YuYukorea. The main auditorium features an Alcons proribbon system, specified and supplied by specialist cinema company Yuyukorea Co., Ltd, based in Seoul. It was installed by the company's head engineer, Kang. "We helped the customer with A/B demonstrations of different systems," he says. "They were very satisfied with the Alcons Audio demo, saying 'We love the HF from the pro-ribbon tweeter and could definitely hear

The system comprises three CR4 (3x RBN401 4" HF, 2x 6.5" MF, 2x 15" LF) large-format screen systems for the main left, centre, right channels, with two CB362 (2x 18") high-output fullsize subwoofer systems and 18 CRS8 (1x RBN401 4" HF, 1x 8" LF) mediumformat reference surround. The system is powered and controlled by two Sentinel3 and two Sentinel10 amplified loudspeaker controllers. "It is very rare in South Korea that an independent movie theatre chain chooses high-end audio like an Alcons pro-ribbon system, but the customer is very happy," says Kang. "It is not only the quality they feel and hear from the system, but also the response of moviegoers." "Staff from other cinema chains in South Korea have visited CGV Paju Yadang to hear the auditorium with an Alcons pro-ribbon system and the client is actively considering using Alcons Audio again for his next project," Kang continues. "They have already said that they should have installed the other rooms at CGV Paju Yadang with Alcons as well!"

Prestigious DGA Theatre Upgrades to Dolby Atmos with Meyer Sound Cinema The Directors Guild of America recently completed a total renovation of its flagship motion picture exhibition space at the prestigious DGA Theatre in Los Angeles. Guided by a Guild committee of six leading filmmakers, the renewal project has moved the 600-seat theatre to the forefront of cinema technology with installation of custom-built Dolby Vision laser projection and a Dolby Atmos immersive sound system

encompassing more than 70 Meyer Sound cinema loudspeakers. To translate their creative concepts into design specifics, the Guild committee engaged the noted Gensler architectural firm. In turn, Gensler assigned the critical role of audiovisual specification and engineering to Tom Schindler, senior vice president at the San Franciscobased Salter consulting firm. From the outset, explains Schindler, the committee had insisted on the absolute highest level of audio reproduction. "We first measured the acoustics of the room, but this element was well done with the original design. Background noise and reverberation both were well within standards. So the critical factor came down to loudspeaker selection." Working in consultation with Dolby engineers Jose Castellon and Gary Meissner, Schindler drafted a comprehensive performance specification with options for different loudspeaker manufacturers. Drawing on their unique perspectives as filmmakers, the Guild committee members insisted on a live audition in order to make a final decision. "When the speaker system decision was going to be made, we decided that, no, we're not going to decide this just on the printed specs," recalled one committee member, director Michael Mann, in a recent DGA interview. "We wanted the systems set up for an audition. We wanted to hear how they would sound as we moved around the space." Meyer Sound and one other maker brought in front screen channel systems for a comparative listening session attended by Mann and another key member of the committee, director Michael Apted. Each system was tuned by manufacturer representatives for peak performance. The Dolby representatives consulted with the DGA team in selecting a broad range of licensed soundtrack excerpts to evaluate dialogue clarity, effects impact, and musicality. "Everyone coalesced around similar impressions," recalls Schindler. "On a

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fair chunk of content it was difficult to say one was clearly better than the other. Each system had its relative strengths, but on a greater portion of the overall content the Meyer Sound system was judged to be superior." Explained Michael Mann, "Both systems were technically spot on, but Michael Apted and I picked the Meyer Sound system because of a difference in emotional musicality. You can listen to two or three sound systems and, even though they are technically very close, one sounds emotionally more musical than another. These are the kinds of decisions any of us on the committee would make if they were being made on a film. It was great to be able to think and execute the same way in designing how the film is exhibited." Anchoring the five front screen channels of the system are five Acheron 100 loudspeakers, each paired with an Acheron LF low frequency extension loudspeaker. The main LFE channels receive potent reproduction from twelve X 800C cinema subwoofers, aided by eight 750 LFC low frequency control elements for surround bass management. Surround channels are assigned to a cohort of 22 HMS 12 and 32 HMS 15 self-powered surround loudspeakers. A GALAXY 816 network platform supplies processing for the front screen channel systems. Integration and installation of all audio and video systems was contracted to Diversified's Media & Entertainment group under the guidance of Director of Engineering Adam Salkin and Project Manager Eugene Tuzkov. Viewed from the integrator's perspective, Meyer Sound's exclusive Intelligent DC technology - remote DC powering for the self-powered surround loudspeakers - afforded distinct advantages when applied in


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critical-quality scenarios, according to Salkin. "Typically it means that the cable going to the loudspeakers can be thinner," he notes, "as you need not be concerned with running heavy-duty speaker cable. That's the biggest advantage. But it also means we don't have to be concerned with variations in cable distances. In this case we have equipment racks behind the screens, and if we were running cable to passive speaker all the way in the back we would have to account for high-frequency roll off. Also, with self-powered systems the amplifiers are built in and matched to the drivers, and you have true bi-amplified systems, you get better sound quality." Other members of the DGA's supervisory committee were directors Christopher Nolan, Jon Favreau, Betty Thomas and Shawn Levy. Overall guidance of the project was driven by DGA National Executive Director Russ Hollander and two executives from his team, Marcel Giacusa and Tim Webber. In addition to Dolby Vision projection and Atmos sound, the renovation included a new 50-foot projection screen, upgraded Norelco film projectors, and impeccably renewed interior décor.

Strong/MDI Announces Exclusive MultiYear Agreement with Cinemark Strong/MDI announced the signing of a five-year exclusive worldwide supply agreement with Cinemark Theatres, the third largest exhibitor in the United States. Cinemark is a leader in the motion picture exhibition industry with 534 theatres and 5,977 screens across the U.S. and countries in Latin America. This multi-year agreement comprises Strong/MDI's full line of screen products. "Cinemark Theatres is well known for their operational excellence and focus on bringing consumers the best

theatrical experience, and we're honoured to have been selected as their exclusive worldwide supplier," said Ray Boegner, President of Strong Entertainment. "Strong/MDI provides the highest quality screens in the industry and we are excited to expand and elevate our 35-year relationship with the Cinemark team. Our premium screens and specialized coatings are engineered to enhance the superior entertainment experience that Cinemark Theatre patrons have come to expect." "We have worked closely with Strong/MDI for many years and rely on them to provide the highestquality screens for our theatres," said Damian Wardle, EVP of Global Technology and Presentation at Cinemark. "The Strong/MDI HighPerformance perforation pattern enhances our laser projection performance to the highest standards. The quality and performance of the screens, coupled with the rapid delivery turnaround time, were instrumental in our decision to reach a long-term agreement."

RealD and Harkness Announce New Partnership on PWT RealD and Harkness Screens announce the widening availability of their Precision White Technology (PWT) screens. The revolutionary screens, which are produced in an exclusive partnership between the two companies, have a scientifically engineered surface technology that delivers incredible content in both 2D and 3D formats. This creates a

smooth texture, precise image all from a screen which appears white. Now, for the first time, these incredible 1.4 and 2.0 gain PWT screens will be made available to all cinema operators globally. Travis Reid, Chief Operating Officer of RealD said, "We have a long and valued partnership with Harkness Screens and are delighted to be able to announce today this latest development in our relationship with them." Mark Ashcroft, CEO of Harkness Screens said, "PWT is a wonderful piece of technology which is perfect for a wide range of auditoria and I am excited to be able to include it as part of our portfolio available to all Harkness' customers. We work hard to find the right solution for all of our commercial partners, and in conjunction with RealD, we believe that PWT helps us take another step to achieving this goal."

Golden Village Launches New Work-from-Lounge Concept at GV Suntec City Are you tired of working from home, in need of some inspiration or just looking for a change of scene? If you are, then Golden Village might just have the answer for you! Golden Village's Z.E.S.T @ Gold Class, available exclusively at Suntec City Gold Class, is a new work-fromlounge concept that blends the thrill of a trip to the cinema with the essential needs of a fully functioning work space. Suntec City Gold Class is conveniently located in the central business district, and is just a short walk from Promenade MRT Station. Z.E.S.T - an abbreviation of Zen, Entertainment, Space, Taste - is the first of its kind in Singapore. Here, patrons can enjoy a conducive space in which to work or study, without the long-term commitment required by conventional co-working spaces, or the time-limitations often stipulated at cafes. Besides having

a conducive space to work in, Z.E.S.T @ Gold Class patrons can also recharge themselves and stay on top of work with Golden Village's signature Zen Zone program. Patrons can enjoy a quick power nap on Gold Class's plush recliners between 12pm - 1:30pm or 2pm - 3:30pm. As one might expect from Singapore's leading cinema operator, it all comes with a blockbuster introductory offer that includes free popcorn, a complimentary cup of tea or coffee and movie discount vouchers. Z.E.S.T @ Gold Class includes these attractive perks: •

6 hours access to GV's luxurious Gold Class lounge (12pm to 6pm)

High-speed WIFI access

Complimentary cup of premium coffee or tea

A box of regular GV popcorn

Free-flow drinking water

Customers will also receive an exclusive movie discount voucher to enjoy a weekday movie for $6 (U.P. $9.50) or on the weekend for $9.50 (U.P. $13.50) (depending on day of pass purchase)

This move is part of GV's 'more than a movie' brand promise, as Clara Cheo, Chief Executive Officer, Golden Village Multiplex explained: "We're very excited to launch Z.E.S.T @ Gold Class in response to the challenges faced by many of our customers who have had to work from home for a long period of time. As a business, we are continually looking at new

and innovative ways to remain relevant to our customers and demonstrate our ability to adapt to new realities. Z.E.S.T @ Gold Class is the latest step of our journey as we remain dedicated to providing our customers with more than a movie". Other recent innovations by GV include M Pass (value-for-money collectable movie card); GV Show Book (with movie and dining vouchers); House of Mr. Popcorn Fabric Mask; eStore launch on Shopee & eCapitamall; the introduction of Virtual Reality pods @ GV Funan; and Singapore's first alllaser cinema (GV Paya Lebar). Plans are also in the pipeline to screen live Mixed Martial Arts events by ONE Championship.

VOX-Dubai Autism Center Partner for Sensory Friendly Screenings VOX Cinemas in partnership with Dubai Autism Center has introduced Sensory Friendly Screenings, a unique cinema experience which has been designed to make moviegoing more inclusive and accessible. The weekly screenings are adapted in a variety of ways so children with sensory sensitivities can enjoy the latest releases with their family and friends in a comfortable and welcoming environment. To reduce overstimulation, Sensory Friendly Screenings feature adjustments including reduced audio volume, March-May 2021


dimmed lighting for the duration of the film, the removal of trailers and a smaller number of guests in the auditorium. Families can also bring their own snacks to accommodate for any special dietary requirements. The weekly screenings will take place on Saturdays at 12pm in KIDS, a colourful and dedicated auditorium for young movie lovers, and guests can look forward to a wide variety of familyfriendly films and animated movies. Sensory Friendly Screenings will be hosted at VOX Cinemas in Mall of the Emirates, Yas Mall, City Centre Sharjah, City Centre Fujairah, Al Jimi Mall and City Centre Ajman before being rolled out in Saudi Arabia and Egypt. Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure and Entertainment said, "At VOX Cinemas, we believe that going to the movies is a magical experience that should be enjoyed by everyone and we're delighted to partner with Dubai Autism Center to provide this new offering. Sensory Friendly Screenings have been specially designed to make moviegoing more accessible and enable children with sensory sensitivities to enjoy quality family time while watching their favourite movies. This new and unique cinematic experience underpins our commitment to continuously innovate and diversify our offering in line with guest feedback and emerging trends." Mohammed Al Emadi, Director General and Board Member of Dubai Autism Center said, "We're extremely proud to collaborate with VOX


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Cinemas, which is known for its innovative experiences across the region. For some moviegoers the cinema environment can be overwhelming or over stimulating due to the loud noises and bright lights but, with the special adaptations in place, Sensory Friendly Screenings ensure that children with sensory sensitivities and their families don't miss out on the collective experience of watching their favourite films on the big screen." VOX Cinemas recently won 'Best Cinema Experience' at the MENALAC Awards for the second consecutive year. Demonstrating its commitment to innovation and providing an exceptional cinema experience, VOX Cinemas has introduced Sensory Friendly Screenings just one month after launching Snow Cinema at Ski Dubai, the region's fist cinema in the snow. The new experience complements VOX Cinemas' portfolio of world-class experiences which includes Drive-In Cinema at Mall of the Emirates; OUTDOOR, an open-air concept and THEATRE and GOLD, luxury experiences that combine fine food and film.

Aeon Cinema Introduces Japan's First Anti-virus System for Cinemas AEON Entertainment will introduce "Train Triple Air Shield", a virus counter measure system for largescale air conditioning exclusively for

cinemas, on all 10 screens of AEON Cinema Makuhari Shintoshin. Train Triple Air Shield is Japan's first largescale air-conditioning antivirus system for cinemas by train, an airconditioning manufacturer with a high market share in domestic movie theatres. In preparation for the release of the new movie during the summer vacation, in addition to providing safe ventilation through the current air conditioning in the theatre, it has decided to introduce it as a further infection prevention measure so that visitors can visit the museum with greater peace of mind. Large air conditioner for trains installed on the roof of the theatre Rooftop Installed inside the air conditioner. The high-efficiency dust collection filter "MERV13" removes minute dust from the outside air that has been taken in. Furthermore, the oxidative detoxification effect of the photo catalyst and the irradiation decomposition effect of ultraviolet rays decompose and detoxify micro-organisms (bacteria and viruses), and also decompose volatile organic compounds to clean the air. It is said that it will continue to supply cleaner and more comfortable air to the building through the fan unit. At AEON Entertainment, we have introduced an "automatic temperature measurement system" that uses AI technology and an infrared camera to all theatres, and establish the "AEON Entertainment New Coronavirus Epidemic Prevention Protocol" under the supervision of external experts.

Arc Cinema Signs up at Ayr's Kyle Centre The Arc Cinema has signed a longterm lease with the innovative developer and investor, Squarestone Asset Management, to become the leisure anchor at Ayr's Kyle Centre. Coupled with South Ayrshire Council's planned Leisure Centre on the Arran Mall site, which is also controlled by Squarestone Asset Management, this will see a key area in the heart of the town centre repurposed into a vibrant cultural and leisure destination. Tim Barlow, Chief Operating Officer at Squarestone Asset Management commented "We are delighted with the outcome of the efforts of all involved, particularly, given the challenges of recent months. The Arc Cinema signing is a real endorsement of Ayr and we are all very excited about them committing to this opportunity. Squarestone Asset Management can now look at signing food and beverage operators to complement the cinema. The Arc Cinema is a great cultural contribution to the regeneration of Ayr town centre, supporting the vision South Ayrshire Council have set out to create." The Arc Cinema is a boutique cinema operator that currently has six sites across the UK and Ireland, with a further two UK sites under construction and due to open in mid-2021. It specialises in providing a VIP cinema experience for the price of a standard ticket. Along with the cinema at the Kyle Centre, plans include food and beverage outlets, a host of complementary leisure activities such as virtual reality, soft play, indoor golf experience and a refurbished car park. The new facilities will be set within a fully refurbished and extended Kyle Centre which will connect the scheme to the wider town centre, and an expanding range of leisure and entertainment offers to create a real sense of place. Brian Gilligan, director at Melcorpo, which runs The Arc Cinema, said: "We are delighted to be working

with Squarestone Asset Management to bring one of our state-of-the-art cinemas to the Kyle Centre in Ayr. We would like to express our grateful thanks to them for their support in helping make this possible. "The large high-specification eight-screen cinema has been specially designed to ensure we become a leisure hub, enabling us to provide a focal point for the people of Ayr. Our customers love the fact that we offer a luxurious VIP experience, but we only charge standard cinema prices, and we think that unique combination is perfectly suited to Ayr. "Everyone is really looking forward to treats like cinema and restaurant trips again so we're particularly excited to have the opportunity to be part of this good news story for the South Ayrshire community at this time." Councillor Peter Henderson, Leader of South Ayrshire Council said: "This is fantastic news. We want to make South Ayrshire a better place to live for everyone, and this is a significant

milestone as part of the regeneration of our town centre. "We look forward to welcoming the first new cinema to the town in over 80 years. The brand new, state-ofthe-art, eight-screen cinema in the Kyle Centre will bring blockbuster movies, live cinema events and films for all the family. "It also means that residents will not have to travel elsewhere to see a wide variety of new films, and it will be a big draw for visitors, which I am sure will delight the town's traders. "Our goal is to increase the profile of the town centre and entice people back to the area. This project, together with our new Leisure Centre, will ultimately create significant new job opportunities in our community which I'm sure will also come as welcome news to our residents." Following the deal with The Arc Cinema, and on-going discussions with complimentary leisure operators advancing, it is anticipated that construction will begin in 2023. March-May 2021


AMC Theatres to Have 98% of Its U.S. Locations Open AMC Theatres, the largest theatrical exhibitor in the United States, in Europe & the Middle East, and in the world, announced that beginning Friday, March 19, 98% of its U.S. theatres would open for guests to enjoy the unparalleled experience of movies on the big screen. AMC expects that by Friday, March 26, 99% of its U.S. circuit will be open. More than 40 AMC locations in California are reopening including all 25 locations in Los Angeles County and all eight locations in San Diego County. A full list of California locations opening on Friday can be found below. As of Monday, March 22, AMC expects that 52 of its 54 locations in California will be open. The Company is preparing to resume operations at its remaining California AMC locations once the proper local approvals are in place. AMC will only reopen its theatres once approved to do so by state and local authorities.

Adam Aron, CEO and President of AMC, commented: “It was exactly one year ago that we closed all AMC locations in the United States. It gives me immense joy to say that by the end of next week we expect that 99% of our U.S. locations will have reopened. As we have done at all of locations around the country, AMC is reopening and operating with the highest devotion to the health and safety of our guests and associates through our AMC Safe & Clean policies and protocols, which were developed in consultation with Clorox and with current and former faculty at the prestigious Harvard University School of Public Health. AMC Safe & Clean includes social distancing & automatic seat blocking in each auditorium, mandatory mask wearing, and upgraded air filtration with MERV-13 air filters, as well as many other important health, sanitization and cleanliness efforts.”

On Monday, March 22, AMC’s newest DINE-IN location, AMC DINE-IN Montclair Place 12, will open for the first time. Along with the delicious AMC DINE-IN menu, guests can enjoy IMAX at AMC, Dolby Cinema at AMC and the AMC Signature Recliners. AMC DINE-IN Montclair Place 12 is set to open with a limited menu on March 22 and will expand to its full AMC DINE-IN Menu on Friday, March 26.


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Disinfecting wipes and hand sanitizer are found throughout theatres for guest use as well.

The products used for sanitation and disinfection at AMC are EPA approved for use against viruses, bacteria, and other pathogens including COVID-19.

Contactless Ticketing •

AMC strongly recommends that guests use AMC’s world-class online ticketing and mobile app for ticketless entry. Not only does this save time at the box office, but it minimises the amount of interactions for a guest.

For guests who would like to purchase their tickets at the theatre, AMC also offers Automated Box Offices, which are cleaned and sanitized regularly.

Seating policies

Among the upcoming openings in California are two brand new theatres in the Los Angeles area that will be serving guests for the first time ever. AMC Porter Ranch 9 at the Vineyards at Porter Ranch had its grand opening on Friday, March 19. Guests can expect AMC’s most popular amenities, including Dolby Cinema at AMC and AMC’s Signature Recliners.

For more information and to get showtimes and purchase tickets, please visit or use the AMC mobile app.

benches, and restroom fixtures are routinely sanitized and disinfected. Self-service Freestyle machines are sanitized routinely, and sanitation stations with sanitizing wipes and/ or hand sanitizer are provided immediately nearby for guest use.

AMC meets or exceeds all state and local regulations for seating capacity. When guests purchase their tickets online or at the theatre, surrounding seats are automatically blocked to help ensure social distancing within the auditorium.

Food and Beverage, including expanded Mobile Ordering •

AMC will follow all local guidelines regarding the sale/consumption of food and drink at the movie theatre.

At locations where food can be sold, menu selections have been temporarily reduced at all AMC locations to ensure a more efficient service, minimising the amount of time it takes to prepare and serve, and reducing wait times.

To decrease time spent by guests at and around concession stands, AMC has greatly expanded the mobile food & beverage ordering capabilities through the AMC website and mobile app.

AMC recognises that public health situations continue to evolve, and as such, AMC Safe & Clean will continue to evolve as needed as we move ahead.

Enhanced Cleaning Procedures

Every auditorium is cleaned between each showtime with enhanced hard surface disinfection including doors, handrails, recliner buttons, and tray tables. There is extra time allocated between showtimes to allow a full, thorough cleaning of each auditorium. AMC has upgraded the air filtration, installing MERV-13 air filters at all of its theatres in California. All high-touch areas including door handles, stanchions, service counters, handrails, escalator rails,



The impact of COVID-19 on cinema exhibition has been drastic in 2020. 2021 looks to be another tough battle for survival of the exhibition sector globally and in India. But there is a silver lining - the cinemas who survive this critical phase will come out stronger and will offer a better viewing experience to the cinema crazy audience in India. Nothing can replace the large screen experience. Cinema exhibition has survived many an onslaught and emerged stronger from every crisis. This too shall pass.

The impact of the COVID-19 pandemic has shattered the global cinema theatrical business which is currently in the doldrums. AMC Entertainment Inc., the biggest cinema operator in the world, said that it may run out of cash by early 2021. Cineworld, the second biggest cinema company in the world, in early October closed all the cinemas in US & UK. Cinemex Holdings USA, operator of Miami-based CMX Cinemas, filed for bankruptcy in April. Cinema chain, Vue International said demand is still

there, but there are no major movies being released for consumers to watch. In India, PVR & INOX, two of the biggest multiplex chains in the country, have their stocks taken

a battering and it is estimated that around 1500 single screens have shut down due to the impact of the pandemic in the last one year.

Drop in the Box Office Revenues The estimated global box office revenues in 2019 was around US$ 42 billion and it saw a

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• SPECIAL STORY • phenomenal drop in 2020 due to the pandemic. The pandemic impacted the content pipeline, halting film production and closure of cinemas. The production has restarted in some countries and the industry has adopted remote-work protocols where possible. The biggest shortterm risk seems to be consumers' dwindling confidence in physical venues. Before the impact of COVID-19, the film industry was undergoing a huge transformation and the ongoing disruptions only accelerated the chaotic transformation well underway in movie production, distribution and consumption. To explain it more lucidly, the theatres were already challenged by a shorter theatrical window and the changing consumer preference increasingly towards the SVoD players hastened the demise of the cinema screens across the globe. The well-funded SVoD providers like Netflix, Amazon with significant content budgets completely shifted the power balance in the pandemic era and forced major movies in India to release on their respective platforms. The apparent depletion of choice in theatres, in contrast to the wealth of content put added pressure on admissions to the cinemas. The cinema chains are trying to boost consumer confidence and improving

consumer targeting through deployment of customer data and integrating technology which can deliver the touch points that cinemas have vis-a-vis the customers. The markets could see further consolidation amongst the cinema operators and this consolidation may deliver economies of scale for theatre operators. But the immediate challenge lies with fewer films available for theatrical release and due to this the future of cinema business looks set for a long battle for 2021.

The Influx and Proliferation of OTT When the lockdown was imposed in March 2020 and the theatres were shut down, the streaming services emerged as the alternative distribution channel. This raised

the hackles for the producers and filmmakers whose movies were scheduled to release in theatres. But it brought about an innovation in the industry and left the dynamics hanging between the producers, studios, streaming services and exhibitors and distributors. Universal Pictures was the first to take the plunge and released ‘Trolls World Tour’, a sequel to ‘Trolls’ (2016) on Apple TV & YouTube and not in cinema halls. The movie received the biggest opening for Universal's digital title release and this gave producers the confidence the consumers are hungry for entertainment in their homes. In another major announcement Warner Media announced that its 2021 slate will have a simultaneous release in theatres and on its streaming service-HBO Max.

Estimated Losses for the Indian Film Industry in the Pandemic The theatrical market in India is estimated to have lost 3,000 crore during the six months of the lockdown when the theatres have remained shut since March, The Hindi film industry accounts for around 2,000 crore. Bollywood had revenues of 5000 crore in 2019, while the first three quarters of the 2019 had brought in box office collections of 3,700-3,800 crores. Hits like action thriller ‘War’ ( 292.71 crore) and ‘Housefull 4’


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• SPECIAL STORY • ( 205. 60 crore) had bolstered the revenues of the last quarter. Producers in India understood that putting films on streaming services can no longer be bundled with selling satellite rights, neither do they have to be exclusive to exhibitors. In May 2020, Amazon Prime Video announced the global premiere of director Shoojit Sircar's dramedy ‘Gulabo Sitabo’ starring Amitabh Bachchan and Ayushmann Khurrana. Vijay Subramaniam-director and head, content of Amazon Prime felt that they banked on the platform's ability to provide the producers with the option of releasing their movies in 200 territories in the world. "We were fortunate because of the strategic relationships we have with every film producing community in the industry across the country. Whether it's Hindi, Tamil, Telugu, Malayalam, Kannada-given the amount of work we do in each of these communities-it was relatively easier for us to sit down with the producers in each of these industries. We asked them if they would like to consider a worldwide premiere on Prime Video considering since cinemas were not an option. They responded pretty enthusiastically." The announcement attracted criticism from the exhibition industry. PVR Ltd issued a statement saying, "We are disappointed with some of our producers deciding to go straight to the streaming platform/s. We were hoping that the producers would accede to our request to hold back their film's release till cinemas reopen."

Silver Lining as the Crisis Subsides - RRR by SS

become the highest-grossing film of the week across the world with earnings of 155 crore (gross) so far. The success of ‘Master’ is a welcome indicator of the success of the box office barometer and another huge boost came when actor Salman Khan tweeted, "Sorry, it has taken me a long time to revert to all the theatre owners… It's a big decision to make during these times. I understand the financial problems that the theatre owners/exhibitors are going through and I would like to help them by releasing ‘Radhe’ in theatres. The commitment was of Eid and it will be Eid 2021, Inshallah. Enjoy ‘Radhe’ this year in theatres on Eid. God willing." ‘RRR’ by SS Rajamouli has audiences raving about it ever since it was first announced. The film will be releasing in 10 languages, and has recorded incoming offers worth over 348 crores for theatrical rights of only 5 languages, ever since its release date announcement. The excitement has surpassed all levels when the release date for the film was announced. All set to release in October 2021, ‘RRR’ also has received offers amounting to over 348 crores for theatrical rights for Tamil, Telugu, Kannada and Malayalam in totality, with 75 crores in Nizam, 165 crores in Andhra Pradesh, 48 crores in Tamil Nadu, 15 crores in Malayalam and 45 crores in Karnataka amounts to a total of 348 Crores.

The team is also getting huge offers from Bollywood, because the audiences here are also a part of the massive wave of excitement. The ensemble cast starring Jr. NTR, Ram Charan, Ajay Devgn, Alia Bhatt, Olivia Morris, Samuthirakani and Allison Doody and several others in pivotal roles with a celebrated director like SS Rajamouli whose last venture Bahubali - is still the biggest hit Indian film, crossing 1400 crore at the Box Office in India alone. All in all, 60 movies released across India in theatres in February 2021. Over 1000+ movies are confirmed for a theatrical release in 2021 and another 600 movies are yet to confirm their release dates. This leads to the conclusion that nothing can match the 'BIG SCREEN' experience

Co-existence of Both the Mediums is the Future Karan Johar believes that cinema will never die and he feels both OTT and theatres have their own inherent strengths and they will both coexist. Subramaniam of Amazon Prime Video also sees importance of the cinematic experience. "It was never an either-or. Theatres have always existed and always will. The cinematic experiences are necessary. There is a great sense of community and celebration that the cinematic experience allows." While exhibitors are looking forward to a miracle and have audiences packing theatres with a vengeance once the pandemic subsides, the OTT platforms locked in fierce competition to woo the producers and subscribers alike.

Rajamouli Fetches 348 Crores in a Pre-Theatrical Release in a Major Deal ‘Master’ is the first Indian big-budget movie to release in a theatre after the cinema halls were shuttered in March 2020. Against an investment of 80.50 crore, The Thalapathy Vijay and Vijay Sethupathi thriller has March-May 2021



VOX Cinemas:

The First to Bring Drive-In Theatres Back to Life

Developed in response to the temporary closure of cinema; and in support of the government re-opening parts of the economy in a safe manner, this out-of-the-box initiative welcomed the public in the month of May so that movie lovers could enjoy the magic of cinema from the safety and comfort of their car. It certainly is the brand's newest experience with all the screenings to be held on the Mall of the Emirates rooftop. Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, is delighted to announce the launch of the VOX Cinemas Drive-in on the rooftop of Mall of the Emirates. Developed in


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response to the temporary closure of cinemas, and in support of the government re-opening parts of the economy in a safe manner, the new experience welcomed the public in the month of May 2020 so that movie lovers could enjoy the magic of cinema from the safety and comfort of their car. Staying true to VOX Cinemas' belief that movies are best watched on the big screen, the drive-in experience will see the rooftop of Mall of the Emirates transformed into a moonlit outdoor movie theatre with evening screenings held at 7.30 pm. All staff will follow Majid Al Futtaim's strict health and safety measures to ensure that physical distancing is maintained at all times and that guests can enjoy an exceptional experience with comfort and peace of mind. Once parked, audiences can simply tune into a designated radio frequency for the movie audio to be streamed straight into their car. The cost per car

(2 people max) is AED180+ VAT which includes the movie as well as an F&B package for two people consisting of caramel popcorn, salt popcorn, nachos, M&Ms, soft drinks and water. Proceeds from the first public screening on Sunday 17 May 2020 will go towards the 10 Million Meals initiative, which provides meals to those in need during Ramadan. As an added bonus, guests will have the opportunity to win a daily prize of 1,000 SHARE points (AED100). Until 31 May 2020, each F&B package will contain a SHARE voucher which guests simply need to scan for a chance to win prizes. Cameron Mitchell, CEO of Majid Al Futtaim - Cinemas, said, "Our customers have been telling us how much they miss the unique and immersive experience that we offer at VOX Cinemas so we're delighted to collaborate with Mall of the Emirates to launch an innovative way for people to watch movies the way they


were intended - on the big screen. With the gradual easing of restrictions on people's movement, it's also the perfect opportunity for people to safely enjoy the big screen experience again with a family member. The health and wellbeing of our guests and employees remains our top priority and moviegoers can rest assured that the VOX Cinemas Drivein complies with all government and

best practice guidance, while still allowing guests to enjoy the big screen experience and our much loved popcorn, nachos and soft drinks." He added, "The launch of the VOX Cinemas marks another innovative collaboration between Majid Al Futtaim's ecosystem of brands and demonstrates our

commitment to provide our guests with unrivalled entertainment experiences. Drive-in visitors will earn SHARE Points and can of course access the Mall of the Emirates mall and facilities before the movie. We are excited to welcome back our loyal guests and create some great moments and memories together." The capacity of the VOX Cinemas Drive-in is 75 cars, with a maximum of two people per vehicle. In line with government regulations, individuals above the age of 60 and children between the ages of three and 12 years of age are not permitted to access the mall and the drive-in cinema experience. Movie lovers can explore the full schedule of drivein films and book their tickets via VOX Cinemas' website and app, which will be updated every Monday with showtimes. After registering online, audience members will receive a QR code, which will be scanned by event staff to gain access to the screening.

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Empire Cinemas:

Jeddah's All New Go-to Cinema Battling the impact of the pandemic, the home-grown brand pushes through these difficult times with the opening of its third location in Al Andalus Mall, Jeddah. The 18-screen multiplex boasts numerous firsts for the region including the Kingdom's first all-in-one premium cinema concept hosting 142 seats boosted by designed and engineered sound which provides a truly sensorial experience. MINIS with a private play area and adapted concession and entertainment for our entire little movie buffs and a premiere private lounge offering a luxurious experience, providing a serviced dining inside the auditorium, popcorn and soft drinks before watching the movie along with a dedicated auditorium with lavish reclining seats. An empire with 100 years in the making!!! A family business created by the visionary Georges N. Haddad

in 1919. It has already seen three generations with one common passion: Entertainment. Empire Cinemas is known to create excitement and anticipation to its audience in the field of entertainment and movies, through creativity and innovation. Through their 100 years of involvement in cinema exhibition, they are all set to play an important role in the strong growth of Saudi Arabia's emerging entertainment sector, with 14 locations in a span of 3 to 4 years. Empire Cinemas is inspirationally creative - consistently striving to set

the industry standard; in fact, their edge is at managing cinematic experiences from sight and sound to further dimensional mind moving effects. Our top priority is creating an exceptional movie experience for cinemagoers, investing in comfort and providing exceptional experiences for moviegoers. In addition to technical excellence they also bring to the table a wealth of unique & innovative products in terms of projection and sound equipment; which is why the brand tailors every cinema location to the surrounding market-place and customer preferences. The middle easts' first home-grown cinema brand-Empire Cinemas, battles the impact of the epidemic and pushes through with the opening of its third location in Al Andalus Mall - Jeddah with the screening of Warner Bros. blockbuster action film ‘Wonder Woman 1984’. The 18-screen multiplex boasts numerous firsts for the region, including the Kingdom's first Sphera all-in-one premium cinema concept hosting 142 seats boosted by FLEXOUND Augmented Audio which provides a truly sensorial experience.


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• SPECIAL STORY • It will also feature Dolby Atmos and two of Empire Cinemas' signature concepts: MINIS with a private play area and adapted concession and entertainment for all our little movie buffs; and Empire Premiere, which offers discerning movie lovers a more luxurious experience, providing a private lounge ahead of the movie screening where customers can enjoy serviced dining inside the auditorium, popcorn and soft drinks before watching the movie along with a dedicated auditorium with lavish reclining seats Like all other companies in the market, the pandemic has affected everyone; however, that did not stop Empire Cinemas from pushing its innovation in creating a new cinema experience. "We have a high standard for comfort, design and innovation and through new technologies, Empire Cinemas is proud to be the first cinema operator in the region to have installed CinemaNext's Sphera with its

innovative ambient LED wall system as well as with augmented audio technology seats through its association with FLEXOUND Augmented Audio," says Gino Haddad, the CEO of Empire Cinemas. Empire Cinemas in a proud partnership with Abdul Rahman Saad Al Rashid & Sons Company welcomes their third Cinema chain

together in Al Andalus Mall-Jeddah; their first located in Jazan and second in Abha. Gino Haddad, CEO revealed Empire Cinema's future plans in the Kingdom of Saudi Arabia. "We are proud and excited to be part of the 2030 vision, and plan to expand up to 15 locations within in the next three to four years" he said.

FLEX-OUND: Empire Cinemas Makes a Strong Comeback As the industry is battling the impact of the epidemic, Empire Cinemas has chosen a new kind of a weapon: Opening a premium cinema boosted by FLEXOUND Augmented Audio. The novel technology offers a superior immersive experience compared to in-home-entertainment. The theatre in Al Andalus Mall in Jeddah, KSA, hosts 142 seats boosted by FLEXOUND Augmented Audio and opens on December 17th, 2020, premiering the ‘Wonder Woman 2’. FLEXOUND Augmented Audio adds the sensation of touch to sound. It offers equal sound quality in every seat independent of the seat location. It improves the clarity of dialogue and low frequencies as well as allows the moviegoer to feel the sound. Cinemas enhanced by FLEXOUND in South Korea, Finland and Malaysia prove that the concept offers unique immersive feeling, high end-user value and allow premium priced ticketing.

Head of Seated Entertainment, Jessica Wang-Kärnä adds. The technology requires no wearable accessories. It complements all current sound systems without interference. No remix or recoding of the content is needed and thus cinema operators can enhance with FLEXOUND any films, e-sports or live events.

"Empire Cinemas is proud to be the first cinema operator in the region to have installed augmented audio technology seats through its association with FLEXOUND Augmented Audio, the leader in its field", says Gino Haddad, the CEO of Empire Cinemas. "The East Asian cinema market indicates that audiences want to return to the big screens. We give the cinema operators a high value competitive audio advantage over the in-home-entertainment, helping the industry to recover", FLEXOUND

"Escapism and extraordinary experiences are what we need during these challenging times, and FLEXOUND cinema experience is just the right answer", says FLEXOUND Chief of Cinema, Mika Oesch, while on-the-road in Jeddah. The seats for Empire Cinemas Andalus project are supplied by Ferco International Seating who has gained FLEXOUND certification for four of their seat models. FLEXOUND Augmented Audio is also available for auditoriums, museums, theatres, concert halls and any other venues with seated audience.

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Sharjah's Ultimate Visual Experience The largest movie exhibitor in Latin America and the third largest in the world, has brought its globally recognised experiences to the United Arab Emirates through a premium 10-screen multiplex in Oasis Mall, Sharjah. The new theatre is the most recent addition to Cinépolis Cinemas' expanding global profile, which carries fascinating viewing experiences to film lovers through state-of-the-art audiovisual technologies in a comfortable and facility-rich environment. Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world's 3rd largest movie theatre circuit, operating 796 cinema complexes, 6,704 screens and over 1,124,351 seats across 18 countries worldwide. It was the first cinema exhibitor in the world to pioneer the concept of luxury movie theatres, establishing the first luxury theatre experience in 1999 in Mexico City. Cinépolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 41,000 people to support its mission. Cinépolis plans to continue to revolutionise the industry for years to come. Cinépolis Cinemas, the largest movie exhibitor in Latin America and the third largest in the world, has brought its globally recognized experiences to the United Arab Emirates through a premium 10-screen multiplex in Oasis Mall, Sharjah. The new theatre is the most recent addition to Cinépolis Cinemas'


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expanding global profile, which carries fascinating viewing experiences to film lovers through state-of-the-art audio-visual technologies in a comfortable and facility-rich environment. According to Ashish Shukla, CEO of Cinépolis, "the core of our

philosophy is the passion for the big screen experience, so we have set out to build a product and experience that customers will be happy about and would love to come back for." The new theatre is conveniently located on the 2nd floor of the easily accessible Oasis Mall in Sharjah, and

• INSTALLS • features 10 screens in three formats: Junior, Macro and Premium, welcoming guests daily between 2 pm and 12 am.

Formats for Everyone Designed with families in mind, the internationally acclaimed and colourful Junior auditorium is the ideal destination for a family movie night, with a range of seating options and play facilities for children, including bean-bag seating, a large slide, and a ball pit. "We wanted to bring a product that makes the moviegoing experience fun and guilt-free for parents. We've noticed that parents face difficulties when bringing their children to the cinemas as it can be difficult to expect a child to sit straight during the length of the movie" says Shukla. The Junior auditorium offers a welcoming and fun experience to audiences in different age groups, who will enjoy the superb sound quality of the Dolby 7.1 surround sound system, and the highdefinition 2K projection that brings your favorite blockbusters to life. The Macro screens at the new multiplex offer a considerably larger format with seats for up to 269 guests and double the size of the average movie theater screen. Macro guests will get to enjoy a lifelike experience through 2K projection, the Dolby Atmos surround system, a silver screen, and a visually outstanding 3D experience. Premium guests at Cinépolis Cinemas will enjoy an experience that is every bit as comfortable as it is captivating, with reclining Deluxe, Premium seating options as well as recliner and electric recliner alternatives. The engrossing view of the screen from the comfort of the seats is complemented with immersive audiovisual technologies to create a refined moviegoing experience.

Popcorn, Nachos and Hotdogs from the concessions counter. Or, they can opt for a full menu of gourmet snacks from the speciality coffee shop 'Coffee Tree'. Fan favourites include the ever-so-popular Dynamite Shrimp, Edamame, Chicken Popcorn, Samosas and Crêpes. The opening in Sharjah also coincides with the launch of Cinépolis new website and mobile application, available for Android and iOS under the name Cinépolis Gulf. The platforms provide guests with a user-friendly interface enabling them to book the latest movies in advance, facilitating a contactless experience with no waiting time.

Health & Safety Commitment All procedures and operations at Cinépolis Cinemas have been updated in compliance with local and international regulations in light of the COVID-19 crisis. The safety of guests, staff and vendors remains the foremost priority, and Cinépolis Cinemas management has taken a number of measures to ensure a safe and enjoyable moviegoing experience, including: •

Temperature screening at the entrance

Limited auditorium capacity

Social distance inside theatres and at common areas

Food & Beverage Guests of Cinépolis Cinemas at Oasis Mall, Sharjah, will be able to enjoy a range of premium and delicious movie treats, including Buttered

Adoption of contactless technologies for access and payment

Regular screening and check-ups of all staff and vendors

Frequent disinfection of all surfaces, counters ad common areas

Sanitising auditoriums and seats after every viewing

Use of disposable F&B utensils

Trained health and safety ambassadors are available to assist you

Cinépolis Cinemas in the Gulf Cooperation Council (GCC) Cinépolis Cinemas have created a joint venture with the Dubai-based Al Tayer to build and operate cinemas across the GCC region. In the GCC, the international chain opened its first theatre in Bahrain in January 2019, followed by four theatres in Oman, in May, September, November and December of the same year. In Saudi Arabia, Al Tayer Group and Cinépolis have partnered with Al Hokair Group, a leading hospitality and entertainment operator in the MENA region, to set up movie theatres in 15 major cities across the country.

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Muvi Cinemas:

On Reaching the 100 Screen Milestone

The latest multiplex at the Mall of Dhahran houses 18 screens with 2,368 seats, making it one of the biggest theatres in the country. The luxury location features upscale interior designs and multiple premium auditoriums. Thanks to the 4K presentation provided, guests visiting the theatre are certain to enjoy an enhanced visual experience, with brighter, higher quality images for years to come.

The largest Muvi Cinema location in the Eastern Province - Dhahran city at Mall of Dhahran. This site is a major destination for the triplet cities of Dhahran, Dammam, and Khobar which can accommodate over 2,300 customers. It also gives the opportunity for moviegoers to enjoy watching a great variety of films in several cinematic experiences, including Dolby Cinema, Samsung Onyx, Screen X and Muvi Suites our luxury and premium experience besides other regular screens. Cinionic partner Muvi celebrates the inauguration of its 103rd screen in Saudi Arabia this month with the opening of its new theatre in the Mall of Dhahran. The site is the tenth for Muvi in 14 months since their first location, having entered the market in 2019 as the KSA's first homegrown theatre chain. Equipped with the latest 4K Laser projection by


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Cinionic in every theatre, Muvi has quickly grown to be one of the largest circuits in the region. To ensure the highest quality presentation, Muvi chose 4K

projectors, including Barco Series 4, for the new theatre. The latest Muvi multiplex at the Mall of Dhahran is home to 18 screens with 2,368 seats, making it one of the biggest theatres

• INSTALLS • in the country. The luxury location features upscale interior design and multiple premium auditoriums. Thanks to the 4K presentation provided by Laser projection by Cinionic, guests to the theatre will also enjoy an enhanced visual experience, with brighter, higher quality images for years to come. "Muvi Cinemas in its latest offering aims to fully immerse movie patrons in the magic of cinema through bestin-class theatrical technologies and seamless digital experience" said Adon Quinn, COO, Muvi Cinemas. "Cinionic was definitely a main pillar in our growth and will be for our expansion plan, as with their professionalism and dedication they have been able to accommodate our requirements and fulfil them." "Cinema is growing rapidly in the Saudi market," said Wim Buyens, CEO, Cinionic. "Audiences there have demonstrated a clear passion for the theatrical experience. With Cinionic's industry-leading and state-of-the-art Laser solution portfolio, Muvi continues to deliver the exceptional entertainment opportunities moviegoers are looking for today and tomorrow."

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Since lifting a 30-year ban on cinema in 2018, Saudi Arabia has enjoyed historic success paired with rapid growth in the industry. This summer, the market reached a new milestone when Christopher Nolan's Tenet debuted to a record-breaking opening weekend for the Saudi box office.


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Marcus Theatres:

The First Sculpted Surround Cinema in Wisconsin The new movie tavern is the very first full theatre complex in the U.S. to exclusively feature Sculpted Surround and Dolby Atmos, the project represents an ideal model for future cinema audio installations. Advanced technology to a whole new isn't it?... Bright Star Systems recently equipped Marcus Theatres' new Movie Tavern location, the first full cinema complex in the U.S. to

feature JBL Sculpted Surround technology, with JBL Professional cinema loudspeakers, JBL Professional DSi 2.0 amplifiers and Crown DCi amplifiers. Movie Tavern by Marcus is a premium theatre concept offering restaurant-style dining and in-seat service for moviegoers. At the new location in the Brookfield Square shopping centre, guests can enjoy dinner and a movie in the premium UltraScreen DLX theatre with Dolby Atmos immersive audio or one of seven additional theatres with 7.1 surround sound. Bright Star Systems equipped the complex with JBL Professional

cinema loudspeakers, DSi 2.0 amplifiers and Crown DCi amplifiers, following the JBL Sculpted Surround specification in the 7.1-equipped theatres. Sculpted Surround relies on precisely-calibrated JBL loudspeakers in a specific configuration to widen the "sweet spot" in the auditorium for balanced sound in every row. "We had been handling most of the work for Marcus on their last four new builds," said Dave Lund, Senior Consultant, Bright Star Systems. "We came in as the integrator, we got the construction drawings, and we handled the projection and sound in the theatre auditorium. We took into consideration how big the screens are, what kind of ceilings they were going to put in, and we handled all of the technical work. We are also the primary service agent for a majority of the Marcus theatres." The JBL Sculpted Surround specification involves specific loudspeaker models in a precise configuration to provide a premium experience for the entire audience.


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Behind the screen, JBL C222 and C222HP ScreenArray loudspeakers feature Dual Dissimilar Array technology, each with two horns at different angles and output levels to provide equal volume from the front row to the back. Along the side walls, JBL 9310 cinema surround loudspeakers feature a built-in 15-degree angle toward the screen to minimise the rearward bias common in traditional setups. At the rear of the theatre, two JBL 9350 high-power rear surround loudspeakers provide wide, even coverage, eliminating the volume build-up created by traditional rear surround arrays. Together, this configuration provides balanced, spatially accurate sound for the majority of seats. "I had used the JBL 9310 and 9350 speakers previously in other installations," said Lund. "I particularly like the output characteristics, the light weight and all the things that everybody likes

about those JBL surrounds. The degree of advanced technology, which I try to apply in an engineering-centric way, gave me tools I never had before. The 200 Series is a home run. I was astounded by, given the cost package, just how effective they really were in

providing what I would call truly lifelike cinema sound." To power the 7.1 and Dolby Atmos speaker arrays, Bright star Systems selected JBL DSi 2.0 and Crown DCi amplifiers. Designed specifically for cinema amplification, JBL DSi 2.0 amplifiers are engineered to meet the exact power requirements of JBL cinema speakers and come preloaded with JBL speaker presets. The DSi 2.0 MA4-D model deployed at the Movie Tavern features Dante and AES-67 digital connectivity for a completely networked system. Crown DCi Series amplifiers provide additional amplification, featuring ultra-efficient DriveCore technology. HiQnet Audio Architect software allows Bright Star Systems to remotely monitor the performance of all amplifiers and make adjustments to keep the system working at optimal capacity. The combination of JBL and Crown cinema audio solutions and JBL Sculpted Surround technology comprises a state-of-the-art system that brings next-generation sound to the Movie Tavern experience. As the first full theatre complex in the U.S. to exclusively feature Sculpted Surround and Dolby Atmos, the project represents an ideal model for future cinema audio installations. "This was a great opportunity to really have a showcase for JBL, and part of that showcase is our Sculpted Surround," said Mark Collins, Senior Manager, Global Cinema, HARMAN Professional Solutions. "We really tried to make that an integral part of the project, and it's really come together well. I've talked to the senior VP of Operations for Marcus Theatres, and they are very pleased with what came out of it." March-May 2021



Cinestar Cinemas:

Largest Multiplex in Bosnia and Herzegovina

The cutting edge technologies include the latest generation laser projectors, wall-to-wall screens, and superior next-generation digital sound systems. Largest in the multiplex is an eXtreme hall, the special edition standards set by the brand, which includes a larger than standard silver coated wall-to-wall screen, crystal clear image, and stronger sound. Bagging the "International Exhibitor of the Year" award presented at CineEurope Convention in Barcelona the previous year, the brand has managed to stand out with its robust foundation constantly raising the bar for its Five Star Cinema concept…

A brand new CineStar Sarajevo multiplex, was officially opened recently as a part of the Bingo City Centre mall in Sarajevo, the capital of Bosnia and Herzegovina. The multiplex is CineStar's 6th site in the country and the country's largest multiplex overall, with 10 screens and a total seating capacity of 1414,

reaffirming CineStar's position as the leading and fastest-growing exhibitor in the region as well as Europe, a year after receiving the International Exhibitor of the Year 2019 award by International Union of Cinemas (UNIC), for providing the best cinema experience and putting innovation first.

CineStar Cinemas have been constantly raising the bar and improving its Five Star Cinema concept, by always presenting the local audiences with new technologies and a variety of other novelties. The state-of-the-art digital projection and sound technologies, fascinating interior design and equipment as well as ultimate seating comfort place CineStar Sarajevo "Destination Cinema" among the best cinemas worldwide.


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• INSTALLS • The cutting edge technologies include latest generation RGB laser projectors, wall-to-wall screens, and superior next-generation digital JBL and crown sound systems. Largest in the multiplex is an eXtreme hall, a special CineStar standard, which includes a larger than standard silver coated wall-to-wall screen, crystal clear image, and stronger sound.

Additionally, a 4DX screen with be opening in a few weeks, using the supreme 4D technology developed by CJ 4Dplex, the world's leading 4D brand, that offers ultimate film experience through 15 special effects including water, bubbles, fog, air, motion, lightning, scents, wind, snow, and rainstorm, among other allowing the audience a multisensory

Cinestar Opens its 4th Most Prestigious Multiplex in Serbia; Belgrade The Five Star Cinema Experience by CineStar Cinemas is finally available in Belgrade, the capital of Serbia. The new 7 screen multiplex opened its the fourth CineStar cinema in Serbia, in addition to the existing multiplexes in Novi Sad, Pan evo and Zrenjanin, and one of the most prestigious and most beautiful cinema sites in the region. With every new site, CineStar Cinemas continue to improve their Five Star experience standard using the most advanced technologies and innovative interior design. The cinema halls at Cinestar 4DX Ada Mall have been equipped with state-of-the-art projection and sound technologies, including one 4DX screen with 15 special effects; allowing the audience a multisensory experience of a heavy thunderstorm, light breeze and similar, as well as the eXtreme hall that will offer an enhanced experience thanks to a larger screen and stronger sound. Like all Cinestar sites, Cinestar 4DX Ada Mall is a fully digital, using latest generation RGB laser projectors, with wall-to-wall screens, and superior next-generation digital JBL and Crown sound system technologies. Also available in CineStar 4DX Ada Mall are leather Royal Beds for two a novelty to CineStar Serbia's cinemas, VIP Relax seats with wireless cell phone chargers, Love Box Seats and a great many additional advantages that distinguish this site from the others.

designer team that brought CineStar the award for the Best New Build Cinema in Europe for CineStar 4DX Mall of Split in 2018. The Belgrade multiplex also boast a unique luxury Cinema Bar with a terrace overlooking the adjacent Ada (river island) and the Lake, and for the youngest there is a separate birthday party room. Cinemas in Serbia finally reopened in the month of September 2020 after months of complete shut-down due to the COVID-19 pandemic. To encourage the audience to return to cinemas, CineStar offered tickets at a promotional price of 100 dinars (1 USD), under the slogan ‘Back to Cinemas’. Improved hygiene standards have been introduced in accordance with the epidemiological measures and recommendations of the competent

authorities of the Republic of Serbia, and online ticket purchase is there to ensure reduced box office ques. CineStar is the largest multiplex cinema chain in the region. It has thus by far opened 24 multiplex sites in the region, including Belgrade, with a total of 148 digital screens and a total seating capacity of over 23,000, making it the largest and most successful theatrical exhibitor in the region of former Yugoslavia. In addition to Belgrade, the existing sites in Serbia include CineStar Pancevo opened in 2015 (4 screens and 483 seats), followed in 2016 by CineStar Zrenjanin (4 screens, 495 seats), and CineStar Novi Sad (10 screens and 1,366 seats). Toward the end of the year, CineStar will be finalising its next project, the megaplex in Sarajevo, capital of Bosnia and Herzegovina.

The interior design of the lobby and common areas is the work of the same March-May 2021



experience of a heavy thunderstorm, light breeze etc. Seating is upgraded through five different types of chairs, ranging from regular reclining seats made in leather and more spacious than traditional cinema seats, luxurious leather Royal beds, VIP relax seats equipped with wireless phone charges, and Love Box seats, while before and after the shows visitors can spend time at the wonderful designer Cinema bar with terrace, or use the space intended for families, including birthday party rooms. A complete novelty are several Premium lodges with premium lounge armchairs, each named after a city renowned for a film festivals, among which Sarajevo. In the weeks following the opening, the line-up included the long awaited Christopher Nolan's ‘Tenet’, Russel Crowe psychological thriller ‘Unhinged’, a romantic and inspiring musical story ‘I Still Believe’, horror films ‘Antebellum’ and ‘Boy 2’, the action comedy ‘My Spy’, ‘After We Collided’, ‘Divorce Club’, ‘Greenland’, ‘Come Play’, ‘Mulan’, and ‘Ava’, and many other. For the youngest, there are Disney's ‘Onward’, ‘Trouble’, ‘Arctic Justice’, ‘Captain Sabretooth and the Magic Diamond’ and ‘Lassie’. The programme will also include Bosnia-and-Herzegovina's Oscar contender ‘Quo Vadis Aida?’ directed by Jasmila Zbani .


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TOHO Cinemas:

First of its Kind Laser Site in Japan Being one of Japan's largest exhibitors with over 679 screens across 72 locations, the all new addition i.e., capable of exceptional visual performance is paramount to the cinemas' commitment in delivering unparalleled guest experiences. The laser transition installed latest is now optimistic to offer millions of its moviegoers a greener way to go to the cinema…

TOHO Cinemas selects Cinionic laser cinema projection for its new

Tachikawa location, opened in September 2020. The theatre is the first laser site powered by Cinionic for TOHO Cinemas, one of Japan's largest exhibitors with over 679 screens across 72 locations. Cinionic, the Barco, CGS, and ALPD cinema joint venture, will provide a technology mix that includes Barco Series 4 and Barco Smart Laser units to power the multiplex.

TOHO Cinemas, a subsidiary of TOHO, Asia's leading film, theatre production and distribution company, is one of the largest cinema chains in Japan, and among the most recognized brands throughout Asia. It operates 679 screens in 72 cinemas including five jointly operated cinemas with 56 screens. TOHO CINEMAS advocates the concept of ‘GOOD MEMORIES’, and strives to deliver premier cinema experience to customers, in excellent and comfortable environment. March-May 2021


• INSTA L LS • An advanced laser projection system capable of exceptional visual performance is paramount to TOHO Cinemas' commitment to delivering unparalleled guest experiences. As the laser market leader, Cinionic's laser solutions feature proven laser technology, superb film presentation consistently over time and brighter, high-quality images. Guests at TOHO cinemas Tachikawa will enjoy an elevated experience powered by Cinionic. This announcement expands Cinionic's presence in Japan, the fourth largest film market in the world. TOHO Cinemas joins exhibitors worldwide turning to Cinionic laser solutions as today's leading cinema technology, benefitting from simpler operations, cost-savings, and reduced environmental impact. Cinionic has the leading portfolio of cinema solutions, with more than 90,000 projectors installed globally, including over 20,000 laser projectors in the field. "We are honoured to be selected by TOHO Cinemas to bring Cinionic's


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all-laser solutions and future-ready technology to a market as passionate about film and cinema as we are," said Wim Buyens, CEO, Cinionic.

"We look forward to working with our local partners to expand our laser footprint in Japan for a brighter moviegoer experience." Harnessing the power of laserprojection from Cinionic, theatres benefit from significant cost-savings and a reduced carbon footprint with up to 70% less power consumption and no more waste from lamps. The laser transition offers millions of moviegoers a greener way to go to the cinema.



The Facts of Light FACT 05: BRIGHTNESS DEGRADATION As brightness drops off, the colour gamut shifts, requiring correction and recalibration to maintain the DCI-P3 colour. The trade-off to make these colour corrections is a less efficient projector, further driving down brightness and accelerating the issue. The result is a dark, dim and inaccurate visual presentation that is only correctable by changing the expired Xenon bulb or laser module with a new one.

Spectrum Comparison: Xenon Light and Day Light What makes Xenon so well-suited for cinema? The native light spectrum of a Xenon lamp closely replicates the day light spectrum. Because of this, it can accurately reproduce the natural colours audiences are used to seeing for a realistic and true-to-life experience.

Christie Xenolite short arc Xenon lamps Engineered for superior performance in all cinema applications

Spectral Response Curves This series of graphs shows each illumination platform's efficiency in producing the DCI specified white balance. The easier a projector can achieve DCI white without filtering, the more optically efficient the system is.

Xenon produces a balanced spectrum of color requiring minimal filtering to achieve DCI white.

FACT 06: RGB PURE LASER OUTPERFORMS LASER PHOSPHOR ILLUMINATION Although RGB pure laser and laser phosphor are both classified as laser illuminated projectors, RGB pure laser offers precision that was previously unobtainable. The colour gamut, brightness, contrast and operational life of pure laser have lifted the industry into a new era of visuals and reliability. This is in large part a result of system design.

RGB pure laser features individual red, green and blue laser diodes with specific wavelengths allowing these projectors to be incredibly efficient. A laser phosphor projector only uses blue laser diodes and requires extensive filtering and colour correction to achieve acceptable colour created with a rotating

March-May 2021


• BUSINESS TRENDS • phosphor wheel, which degrades over time. This difference in efficiency has impacts on colour, brightness and operational life - making it very important to understand what you are getting when deciding which illumination platform to choose.

Colour Gamut Comparison Bright, bold and vibrant colours can bring a movie to life! One of the major benefits of RGB pure laser is its ability to produce a wide colour gamut, replicating Rec. 2020, which exceeds the DCI spec. Take a look at the charts to see how each illumination platform compares when it comes to producing colours.

Size Matters: Comparing RGB Pure Laser Platforms The Christie CP4330-RGB pure laser projector has a similar size and weight compared to Xenon-based cinema projectors. Christie's RGB pure laser cinema projector doesn't use external chillers or racks, making it simple to install into pre-existing spaces, whether it's a booth or boothless.


March-May 2021



A glimpse of movies coming soon… Coming 2 America


Production Paramount Pictures

Production Focus Features

Director Craig Brewer

Director Eddie Huang

Starring Eddie Murphy, Jermaine Fowler

Starring Taylor Takahashi, Taylour Paige

Genre Comedy

Genre Drama, Comedy

Boss Level

Cherry Production Entertainment Studios Director Joe Carnahan Starring Mel Gibson, Frank Grillo Genre Action

Raya and The Last Dragon

Production Apple Director Anthony Russo Starring Tom Holland, Ciara Bravo Genre Drama, Crime

Zack Snyder's Justice League

Production Walt Disney

Production HBO Max

Director Don Hall

Director Zack Snyder

Starring Kelly Marie Tran, Nora 'Awkwafina'

Starring Ben Affleck, Gal Gadot

Genre Animation, Fantasy

Genre Action, Fantasy

March-May 2021


F U T U R E Happily

Fatherhood Production Saban Films

Production Sony Pictures

Director BenDavid Grabinski

Director Paul Weitz

Starring Joel McHale, Kerry Bishe

Starring Kevin Hart, Alfre Woodard

Genre Comedy, Romance

Genre Drama


Jakob's Wife Production Universal Pictures

Production RLJE Films

Director Ilya Naishuller

Director Travis Stevens

Starring Bob Odenkirk, Christopher Lloyd

Starring Barbara Crampton, Larry Fessenden

Genre Action

Genre Thriller, Horror

Godzilla vs Kong

March-May 2021

Without Remorse

Production Legendary Pictures

Production Paramount Pictures

Director Adam Wingard

Director Stefano Sollima

Starring Julian Dennison, Brian Tyree Henry

Starring Michael B. Jordan, Jamie Bell

Genre Action, Sci-Fi

Genre Drama, Action

Mortal Kombat



Black Widow Production New Line Cinema

Production Walt Disney Pict.

Director Simon McQuoid

Director Cate Shortland

Starring Ludi Lin, Mehcad Brooks

Starring Scarlett Johansson, Rachel Weisz

Genre Thriller, Action

Genre Action


R E L E A S E S Army of the Dead

The Water Man Production RLJE Films

Production Netflix

Director David Oyelowo

Director Zack Snyder

Starring David Oyelowo, Rosario Dawson

Starring Dave Bautista, Ella Purnell

Genre Drama, Fantasy

Genre Action, Horror


Four Good Days Production Netflix

Production Vertical Entertain.

Director Alexandre Aja

Director Rodrigo García

Starring Melanie Laurent, Mathieu Amalric

Starring Mila Kunis, Glenn Close

Genre Thriller, Sci-Fi

Genre Drama

Those Who Wish Me Dead

Spiral: From the Book of Saw

Production New Line Cinema

Production Lionsgate

Director Taylor Sheridan

Director Darren L Bousman

Starring Angelina Jolie, Nicholas Hoult

Starring Samuel L. Jackson, Chris Rock

Genre Thriller, Action

Genre Thriller, Horror


Free Guy Production 20th Century

Production Walt Disney Pictures

Director Shawn Levy

Director Craig Gillespie

Starring Ryan Reynolds, Jodie Comer

Starring Emma Stone, Emma Thompson

Genre Action, Adventure

Genre Comedy, Family

March-May 2021


F U T U R E F9: The Fast Saga

R E L E A S E S Bunty Aur Babli 2

Production Universal Pictures

Production Yash Raj Films

Director Justin Lin

Director Varun V. Sharma

Starring Vin Diesel, John Cena

Starring Rani Mukerji, Saif Ali Khan

Genre Action, Adventure

Genre Action, Comedy



Production Rohit Shetty Picturez

Production Paramount Pictures Director Antoine Fuqua

Director Rohit Shetty

Starring Mark Wahlberg, Dylan O'Brien

Starring Akshay Kumar, Katrina Kaif

Genre Thriller, Sci-Fi


The Big Bull Production Ajay Devgn Films

Production Reel Life Production

Director Kookie V Gulati

Director Prabhu Dheva

Starring Abhishek Bachchan, Ileana D’Cruz

Starring Salman Khan, Disha Patani

Genre Crime, Drama

Genre Action, Suspense



March-May 2021

Genre Action

Bellbottom Production Vibri & Karma Media

Production Emmay Entertain.

Director A. L. Vijay

Director Ranjit Tiwari

Starring Kangana Ranaut, Arvind Swamy

Starring Akshay Kumar, Vaani Kapoor

Genre Biographical

Genre Action, Thriller