• INSTALLS •
World-class. Trendy. Innovative.
Quartier CineArt Major Cineplex Group launches a new world-class theatre called Quartier CineArt, equipped with innovative technology such as Screen X, Laser projector and CineRobot. Aiming for 600 theatres by end of 2015, Major Cineplex Group is spear heading with the expansion of cinema halls with the launch of its uber trendy movie theatre Quartier CineArt on 31 March at 4 Floor EmQuartier Shopping Center. Quartier CineArt, the new luxury high-end shopping mall in the heart of Bangkok, offers state-of-the-art cinema-viewing experience to Thai film fans. “In 2015, the company, for the first time since 20 years of its establishment, plans to open 600 new theatres by the end of this year with 1,500 million baht budget,” said Vicha Poolvaraluck, CEO of Major Cineplex Group. Quartier CineArt, located at 4 Floor EmQuartier Shopping Center in the heart of Bangkok, has 8 screens and 1,440 seats. Equipped with futuristic technology, the theatre is unique, trendsetting and fully integrated. The target group is gen-next audiences who are techno-savvy and
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May-June 2015
trendy. These include foreign tourists and residents of Sukhumvit area. There are four business alliances or naming sponsors: True Corporation PCL (TRUE Screen X), Toyota Motors Thailand Co, Ltd (Toyota IMAX), Aeon Thanasinsap PCL (AEON Theatre@Quartier) and Siam Commercial Bank PCL (SCB First Screen). TRUE Screen X – First movie theatre in Thailand and Southeast Asia with innovative 3 directions projector technology 270º panorama, a new experience in
cinema viewing which is more truetolife. Thailand is the only country to have a Screen X theatre after South Korea and America. TOYOTA IMAX – Luxury seating imported from Spain with 4-leveladjustableseating back, similar to the seating in the White House and the United Nations. AEON Theatre@Quartier – Premium Laser Projector and Private Lounge service for relaxing before watching the movie. Besides regular snacks and beverages, it offers