2025 Annual Report

Page 1


Preamble to The American Legion Constitution

FOR GOD AND COUNTRY WE ASSOCIATE OURSELVES TOGETHER FOR THE FOLLOWING PURPOSES:

To uphold and defend the Constitution of the United States of America;

To maintain law and order;

To foster and perpetuate a one hundred percent Americanism;

To preserve the memories and incidents of our associations in all wars;

To inculcate a sense of individual obligation to the community, state and nation;

To combat the autocracy of both the classes and the masses;

To make right the master of might;

To promote peace and goodwill on earth;

To safeguard and transmit to posterity the principles of justice, freedom and democracy;

To consecrate and sanctify our comradeship by our devotion to mutual helpfulness.

The American Legion National Headquarters 700 N. Pennsylvania St. Indianapolis, IN 46204

(317) 630-1200

P.O. Box 1055 Indianapolis, IN 46206

The American Legion Washington Office 1608 K St. NW Washington, D.C. 20006 (202) 861-2700

John H. Geiger Operations Center 5745 Lee Road Indianapolis, IN 46216 (317) 860-3100

BE THE ONE

As it has since 1919, The American Legion is changing and saving lives. A significant current part of that effort is Be the One, the Legion’s primary mission to raise awareness about the issue of veteran suicide and how to help prevent it. In the past year, highlights have included:

• An increase in free suicideprevention classes in partnership with Columbia University. The free, 90-minute sessions empower participants to know what to do, say and how to proceed when a veteran or servicemember may be at risk of suicide

• The launch of the Be the One mobile app, a handy resource available via Apple and Google that can assist during a crisis

• A revamped web page with new and updated resources to assist departments, districts, posts and American Legion Family members to promote Be the One in their communities

20,000+

People who had taken The American Legion Be the One Columbia University/QPR suicide prevention training programs through June

betheone.org

5,000

Participants in what is believed to be the largest suicide-prevention training ever, held during the 2024 American Legion national convention in New Orleans

“It was a big relief, a weight lifted off our shoulders. My family could breathe. When I got that good response from The American Legion, I felt like somebody – not a number.”

Army veteran Eric “Scott” Foulks, who was homeless and suicidal before he asked for, and received, help from an American Legion post in Georgia. He went on to serve as a post and district commander in Tennessee.

ARMY-NAVY GAME

“This is what it’s all about. By coming out here, we’re bringing awareness about what the Legion does and how we advocate for those we serve. Look at all the programs we have under the different pillars.”

Department of Maryland Commander

David Heredia, who helped staff the Legion’s Be the One activation display

The American Legion made history in 2024 when it became the first veterans service organization to be a sponsor of the Army-Navy Game, presented by USAA. The multiyear sponsorship was announced at the Legion’s 2024 national convention.

American Legion branding was featured on Northwest Stadium’s large screen during the game, which drew 9.4 million viewers, as well on various TV ads in individual markets nationwide. The organization’s Be the One activation display had a prominent spot in the Fan Fest area, where volunteers answered questions about benefits, told attendees how to join the Legion and encouraged them to take the Be the One pledge to help reduce veteran suicide.

Prior to the game, the Be the One trailer was stationed in the muster area so Legion staff and volunteers could hand out free water, giving them an opportunity to talk with cadets and midshipmen.

4 million

Estimated number of people who saw American Legion commercials in selected local markets with strong military populations

593,000

Viewers who saw the Legion ad on Instagram and other social media channels

61,243,431

Potential audience reach of the six military media outlets that interviewed American Legion Government Affairs Executive Director Mario Marquez and former Army Green Beret and professional football player Nate Boyer in Media Row. Organizations included Fox News, Sirius XM, CBS Eye on Veterans, Task & Purpose and more.

28,648

Likes of an Instagram reel by social media star Austin von Letkemann – known as MandatoryFunDay – thanking the Legion for its support of the game

LEGISLATIVE ACTION

The 119th Congress has learned The American Legion’s stand on more than 200 bills in 2025, through nearly a dozen personal testimonies and two Statements for the Record. This busy span in the first five months of the session came on the heels of the passage of the Sen. Elizabeth Dole 21st Century Veterans Healthcare and Benefits Improvement Act in late 2024, which reforms and improves the delivery of services by prioritizing veterans, families, caregivers and survivors. These improvements were among key legislative priorities for the Legion in 2024. The new Congress received The American Legion’s top priorities for 2025 during the February Washington Conference, and staff policy experts have been continuously working with lawmakers to fulfill those priorities.

45,513

Emails sent about the Dole Act to members of Congress from American Legion Family members via the Grassroots Action Center

Bills reviewed by the national American Legion Legislative Division between the beginning of the 119th Congress and the end of June 11

In-person testimonies before the 119th Congress by The American Legion between January and July 2025

“As our nation’s technology capabilities and data collection improves, it is imperative that the TAP program is continuously modernized and streamlined. Transition is not a one-size-fits-all journey.”

American Legion Policy Analyst Andrew Petrie in a Statement for the Record on the need to revamp the Transition Assistance Program, before the Economic Oversight Subcommittee of the House Committee on Veterans’ Affairs on March 25

EMERGENCY SUPPORT

“We need our home back, and we are going to fight to get it.”

Jan Farrington, American Legion Auxiliary Department of Florida membership chairman and member of Unit 303 in Bonita Springs, Fla. John F. Murphy Post 303 reopened on Veterans Day 2024 after being devastated by Hurricane Ian in 2022.

Established in 1989, the National Emergency Fund (NEF) continues to provide timely and critical support to Legionnaires and Legion posts affected by natural disasters.

The NEF isn’t the only avenue used by the Legion Family to help each other in times of crisis, however. Here are just a few examples of “boots-on-the-ground” efforts led by Legionnaires in communities over the past year:

• When wildfires devastated parts of Los Angeles in January, including the hometown of Ronald Reagan Palisades Post 283, the post family mobilized to help save neighbors’ homes and prepare the post building –unharmed by the fire – to serve as a community resource center.

• After catastrophic flooding in Tennessee following Hurricane Helene in September, Elizabethton Post 49 Commander Paulette Baldwin – just a few months into her term –rallied post members to organize and deliver relief supplies.

• In the wake of massive flash flooding in Texas in July, Post 208 in Kerrville set up a relief area for first responders, providing snacks, clothing, supplies and more, while also providing a place to sleep and helping clean up the flooded local VFW post.

legion.org/emergency

CLAIMS SUPPORT

The final tally at the end of fiscal 2024 was $21,000,396,471.46 in disability benefits awarded to veterans through free represenation by accredited American Legion service officers and appeals representatives. Eligibility for VA benefits and care has expanded since the PACT Act of 2022 provided long-awaited relief for about 3.5 million veterans sickened by exposure to toxic contamination while serving; as a result, demand for service officer expertise has grown substantially. The corps of more than 3,000 American Legion representatives nationwide, along with staff appeals specialists in Washington, D.C., and Indianapolis, has stood up to the challenge, changing and saving lives every day.

$12 million

Amount in VA debt waivers obtained for veterans in the last fiscal year

54,105

VA disability claims appeals handled by American Legion staff representatives between 2021 and 2024

“While this number is impressive, what is more deeply meaningful are the life-changing stories of the veterans we’ve assisted. Some have waited years or even decades to receive the benefits they earned through their sacrifice to our nation. And our service officers will continue to serve their fellow veterans.”

American Legion Veterans Affairs & Rehabilitation Commission

Chairman Jay Bowen, in reference to a record-setting year for VA disability claims secured through free Legion representation

MILITARY QUALITY OF LIFE

The American Legion has continued its Base Assessment and Servicemember Experience (BASE) program, including a visit to Shaw Air Force Base in Sumter, S.C., in November. Modeled on the System Worth Saving program that evaluates VA facilities, BASE was created to address issues facing military members and families, by visiting with them firsthand. Through personal appearances at installations worldwide, American Legion volunteers and staff have engaged in open conversations with leadership, met with personnel and toured facilities, later compiling a report that includes agreed-upon issues and recommended solutions, which the Legion uses in congressional testimony and other forms of advocacy.

“Today is an all-volunteer military, and we are having problems recruiting able and experienced men and women to man our ships, fly our planes and use all the equipment we have today to have a more efficient military. We have to maintain our readiness, but will not get the type of young people we need if living conditions and other concerns are not taken care of.”

American Legion Department of South Carolina Commander Bruce Donegan, after a BASE visit to Shaw Air Force Base 16

U.S. military installations personally visited by The American Legion since October 2023, including two BASE site visits, to assess quality of life for members of the U.S. Armed Forces

MILITARY RECRUITING CHALLENGE

After years of missed targets, the Army, Navy and Air Force began to see positive trends in recruitment in late 2024 and early 2025, but the branches continue to face challenges in attracting young people to join up. Physical deficiency, mental health, behavioral problems and, importantly, “propensity to serve” are all part of the equation. The American Legion, through its BASE site visits on military installations and congressional efforts to improve quality of life for members of the U.S. Armed Forces, has fought vigorously to change the “broken veteran” narrative, advance the benefits of military service, and improve the GI Bill for members of the National Guard and reserve to strengthen perceptions and realities of service.

23

Percentage of young people wishing to serve in the U.S. Armed Forces who qualify for service

77

Percentage of successful Navy recruitment that comes from military bloodlines

DVIDS
“Never stop being an ambassador for the great thing we did serving this country.”

Air Force veteran and American Legion member Ethan Brown, discussing the military recruiting crisis in a November Tango Alpha Lima podcast

DVIDS

CAREERS

“I am so sorry we have suicides, and I am so sorry we have homelessness, but that’s not the average narrative. The average narrative is employers come to me and they’re like, ‘How do I go get more (veteran employees)?’”

national

Many current issues impacting veteran employment are being addressed by the American Legion Veterans Employment & Education Commission.

The transition from military service to civilian life; education benefits for veterans pursuing degrees; access to capital for veteran entrepreneurs; support and solutions for veterans whose homelessness prevents them from maintaining steady employment. All are challenges the commission addresses in national meetings, summits and other activities throughout the year, including national convention and Washington Conference panel discussions each year.

Commission members take what they learn back to their departments, and panelists also call on Legionnaires and Legion posts everywhere to work at the community level to help address these issues.

“My ask is that we finally decide The American Legion is the biggest and the best support group ever for our veterans in our community, and their families, because you’re going to use those rooms (in your posts) for more than karaoke,” mental health coach Suzi Landolphi said during a panel at the 2024 national convention.

VETERAN HOMELESSNESS

The American Legion is dedicated to helping homeless veterans and their families through legislative advocacy, essential services and a dedicated task force for housing, health care and employment on the local level.

The Legion recognizes that this requires a sustained, coordinated effort encompassing secure housing and nutritious meals, essential physical health care, substance-abuse aftercare and mental health counseling, and personal development and empowerment. Also essential is job assessment, training and placement assistance. The goal is total self-management, and ultimately a permanent end to veteran homelessness.

During the American Legion Washington Conference in February, staff from the national Veterans Employment & Education Division, as well as members of the American Legion Family, visited three area facilities that provide housing options and support services to local veterans facing homelessness. At each stop, the Legion contingent learned about the services provided and took a tour.

$2,000

Total value of three gift cards presented by American Legion staff to D.C.-area homeless facilities in February

933

American Legion posts that reported having a Homeless Veterans chairperson in the most recently completed Consolidated Post Report

“That’s what we’re supposed to do. We’re The American Legion.”

Allan Betau, second vice commander of Martin Wallberg Post 3 in Westfield, N.J., and manager of the post’s project to create housing for homeless and at-risk veterans, the second post in New Jersey to do so

YOUTH PROGRAMS

In 2024, three premier youth programs of The American Legion saw participation growth over 2023, and two were conducted for the first time on the historic campus of Hillsdale College in Hillsdale, Mich.

American Legion Boys State grew by 915 rising high-school seniors across 50 departments, American Legion Baseball by 117 teams and more than 5,000 players, and the American Legion Oratorical Contest by 2,341 participants at the post level.

For the first time in its 87-year history, the National Oratorical Contest was held on the Hillsdale campus, with great success, and it was the venue for the 2025 competition, as well. The Junior 3-Position Air Rifle National Championships followed suit in 2024 and 2025.

3,051

American Legion Baseball teams in 2024

54,918

American Legion Baseball players in 2024

13,385

American Legion Boys State participants in 2024

6,435

American Legion Oratorical Contest participants at the post level in 2024

“The thing I will never forget from this experience, my Boys State – just everything The American Legion has done for me – is the ability to give me conversations with other people. When they say it’s a week you’ll never forget, it truly is something they mean. I’ll never forget this as long as I live because it’s opened so many doors.”

Eshaam Bhattad, 2024 Illinois Boys State delegate and American Legion Boys Nation president pro tempore

LEGION BASEBALL

“The American Legion could well consider the advisability of assisting in the training of young Americans through our athletic games.”

Those words from Maj. John L. Griffith, commissioner of the Western Conference –the precursor of the Big Ten Conference – helped spur the creation of American Legion Baseball in 1925.

One hundred years later, the program is celebrating its centennial, and remains committed to its mission of “citizenship through sportsmanship.”

Thousands of players take to Legion Baseball diamonds each summer, all vying for an opportunity to advance to the American Legion World Series (ALWS). Eight teams from across the country, winners of their respective regionals, head to Shelby, N.C., each August to compete in the final tournament.

10 million+

Athletes who have participated in American Legion Baseball over its first century

89

American Legion Baseball alumni in the National Baseball Hall of Fame

$25,000

Amount in scholarships, funded by Diamond Sports, granted each year to the nine members of the American Legion Baseball All-Academic Team

52

American Legion departments that sponsor, or have sponsored, Legion Baseball – all 50 states, the District of Columbia and Puerto Rico

An 88-page illustrated souvenir bookazine, published in May 2025, “A Century of Citizenship Through Sportsmanship” tells the story of American Legion Baseball, from 1925 to 2025, and demonstrates why the nation’s largest veterans organization has made a priority of the sport and all it offers. Order today: emblem.legion.org

VETERANS & CHILDREN FOUNDATION

The American Legion Veterans & Children Foundation funds two areas of vital interest to the nation’s largest veterans organization: assistance for disabled veterans and support for children facing difficulties beyond their control. The foundation supports the Legion’s Temporary Financial Assistance grant program for qualified military/veteran families in financial emergencies, as well as training for the Legion’s service officer corps, which assists veterans with VA disability claims, free of charge.

“Raising funds for the Veterans & Children Foundation is going to have more of an impact ... than anything you could possibly do.”

American Legion Department of Missouri Senior Vice Commander Jerome Goolsby, at the kickoff to the 2024 Legacy Run

$930,000

Amount raised and presented onstage at the 2024 American Legion National Convention from American Legion Riders following the Legacy Run to New Orleans

$5,430,738

Amount in American Legion Temporary Financial Assistance grants awarded over the past decade, funded through the Veterans & Children Foundation, to stabilize the homes of children with military and qualified veteran parents facing unexpected economic hardships

510

American Legion service officers who received accreditation training in 2024, funded by the Veterans & Children Foundation. The number of service officers trained through May 2025 is on pace to exceed that number.

FLAG SUPPORT

“We need to foster Americanism and patriotism right off the bat, and that (the flag) is not just pretty colors. There’s meaning and sacrifice behind it. It really is heartwarming to see the kids, and they get excited learning how to fold it.”

Eric Kesseler, commander of Carl O. Weaver Post 194 in Petoskey, Mich., where the post and local school system host a Veterans Day program

1,747,442

American-made U.S. flags sold through Emblem Sales in 2024

4,715

Number of reported Flag Day activities by posts in 2024

24,193

Copies of “I Pledge Allegiance” youth comic book sold in 2024

The American Legion continues to lead the way in instilling patriotism, respect and pride for the U.S. flag among youth. Legion posts conduct events in and outside the classroom, teaching about the history of our nation’s colors, what the Stars and Stripes stand for, how to render proper respect, and the sacrifice by the millions of men and women who have served under the colors to defend our nation’s freedoms. This education is also offered in two Legion-produced comic books aimed at youth, and a new graphic novel, “Rise of Our Flag,” which debuted in 2025.

American Legion Emblem Sales achieved record flag orders in 2024, including a record-breaking month in April of 451,718 sales, and is on pace in 2025 to exceed that.

Legion.org/flag is a resource for flag videos, Q&As, Rally Around the Flag social media graphics, and publications that promote proper flag care and display.

51,698

Copies of “Our Country’s Flag” youth comic book sold in 2024

AMERICA 250

The countdown to the nation’s 250th anniversary is underway. The American Legion, with a seat on the U.S. Semiquincentennial Commission’s advisory council, has begun acting on plans leading up to July 4, 2026. Events, activities and awareness of the nation’s enduring values included an April 18 nationwide lighting of two lanterns in windows to commemorate the 250th anniversary of Paul Revere’s famous midnight ride. Throughout 2025, the Legion has also taken an active role at the local, state and national levels in celebrating the 250th birthdays of the Army, Navy and Marine Corps and working with the America250 Commission at the state and federal levels.

Kicking off July 4, The American Legion Family began a year-long event to promote fitness, wellness and service. The USA 250 Challenge calls on Legion Family and community members to register and achieve one or more of three categories in support of the American Legion Veterans & Children Foundation. Participants, acting individually or in teams, are encouraged to pursue:

• Physical activity: 250 miles or hours of fitness activities

• Wellness: Hours of yoga, meditation, Buddy Check calls and Be the One training are options

• Community service: 250 hours of community service or reach the 250 threshold of a project, such as cemetery cleanup, care packages for troops or flag-respect lessons for kids legion.org/usa250/challenge

“We do this not just out of gratitude but because we want future generations to be blessed in the land of the free and the home of the brave.”

American Legion Past National Commander Brett Reistad, speaking at Sons of the American Revolution ceremonies at Mount Vernon, Va., to honor the Army’s 250th birthday June 14 and to place flowers at the tomb of President George Washington

DVIDS

TANGO ALPHA LIMA

“Tango Alpha Lima always delivers quality and informative interviews with interesting veterans. I love the mix of guests! The hosts are engaging and deliver thoughtful commentary.”

MyNameIs9870123

The American Legion Tango Alpha Lima podcast celebrated its fifth anniversary on April 1. In that time, the podcast has received four major awards, surpassed 400,000 audio downloads and views on YouTube, and expanded the Legion’s audience.

Guests in the past year have included a soldier who is a wellknown comedian and Instagram influencer, former prisoners of war, experts in mental health and wellness, and more.

In the coming year, Tango Alpha Lima is looking to expand, as well as continue to inspire veterans, grow its audience and deliver more meaningful conversations for those who have served.

364,644

Downloads of Tango Alpha Lima audio episodes, as of July 16, 2025

10%

Tango Alpha Lima ranks in the top 10% of all podcasts in number of audio downloads per episode

Envato

MEMBERSHIP

“It’s exciting to see the number of renewals and new joins who have selected the three-year membership option. This is what our members have been asking for.”

Past National Membership & Post Activities Committee

Chairman Matt Jabaut

The American Legion launched a multiyear membership option in December 2023, giving current members and new joins an opportunity to lock in a three-year membership. Early on, the big push was for members to select the three-year option before July 1, 2024, to beat a $5 national per-capita dues increase for the next three membership years. More than 32,000 selected the option.

The option offers the benefit to being a member of the organization and eliminating the hassle of annual renewal notices.

Other developments on the membership front include a newmember welcome kit to share best practices about how to greet a new or potential member, along with a fresh video that gives new members a short, dynamic orientation about the organization and all it does and resources that include instructions on how to create a local post impact report for public distribution.

50,844

Number of members, and counting, who have locked in a threeyear membership since December 2023

66,942

New members who joined The American Legion for the first time in the 2024-2025 cycle

COMMUNITY SERVICE

For more than 10 years, members of the American Legion Family attending the national convention have gathered to take part in a community service project –among them, cleaning up city parks, repairing homeless veterans housing and making improvements to a community center.

During the 2024 national convention in New Orleans, some 50 Legion Family members teamed with national nonprofit Rebuilding Together to make repairs to two local homes. At the first site, they built a fence around a new air-conditioning unit, installed benches and did some painting to help renovate a multigenerational, multifamily home in the Upper 9th Ward still damaged from Hurricane Ida in 2021. At the second site, they put a coat of new paint on the newly reroofed home of a 78-year-old disabled Vietnam War veteran who is his wife’s caregiver. The home was damaged by Hurricane Katrina in 2005 and was hit again during Hurricane Ida.

By the end of the day, thousands of dollars of work had been done at both homes, at no cost to the veteran residents.

“You’re helping a fellow veteran and making him able to live in a house he can be proud of. We all work together, and we stick together, and we take care of each other.”
Laurie Bowman, a member of American Legion Post 152 in Knightstown, Ind.
“This means the world to us – to me, my family. They’re doing things we cannot do, cannot afford to do. For somebody to take their time to come help somebody else, that’s a blessing.”
Wanda Berniard,

wife of disabled veteran Noel Berniard, whose home was one of two repaired during the New Orleans service project

LEGACY RUN

The mission of the American Legion Riders Legacy Run and its participants changed in 2024, but the results remained the same: an incredible amount of money that directly assists people who need help.

The ride changed its fundraising destination from the Legacy Scholarship Fund to the Veterans & Children Foundation, which funds training for service officers who represent disabled veterans free of charge and pays for the Temporary Financial Assistance grant program that stabilizes homes of qualified veterans and military personnel with minor children at home, who are facing unforeseen economic hardship. And after all donations were added up on the 2024 national convention floor, the total topped $930,000.

“To begin our fourth decade of service to The American Legion and the broader veteran community, we accepted a new and exciting challenge to ride for the Veterans & Children Foundation,” said Mark Clark, chairman of the National American Legion Riders Advisory Committee and former Legacy Run chief road captain. “We’ve taken a great deal of pride in that, and we hope we’ve brought great awareness to it, as well as raised lots of money for it.”

“The national Legacy Run ... represents the best of us to the public at large. (It) is much more than a once-a-year event. It also serves as the catalyst for department fundraising efforts and in-state Legacy Runs throughout the year.”

National American Legion Riders Advisory Committee Chairman Mark Clark

100,000

National Guardsmen and reservists from across the country hosted annually at Camp Shelby Joint Forces Training Center in Hattiesburg, Miss. The 2024 Legacy Run made history when for the first time it overnighted at a military installation, ending Day 4 at the center.

$155,000

Amount raised for the 2024 Legacy Run via the Department of Maryland Gold Star Legacy Run, the largest single contributor

WREATHS ACROSS AMERICA

Every December, for more than three decades, American Legion Family members across the nation have joined their communities in remembering fallen U.S. servicemembers, honoring those in service, and teaching children the value of freedom through the placing of wreaths on veterans’ graves. This tradition continued in 2024 during the annual Wreaths Across America (WAA) Day on Dec. 14. Nationwide, Legion Family members took part in wreath-laying ceremonies in cemeteries where veterans are at rest. In many cases, posts either sponsored or coordinated the ceremonies, ensuring that thousands of wreaths were placed.

In Bradford, Pa., Post 108 coordinated placement of 2,916 wreaths at four area cemeteries. Volunteers gathered at the post for a brief ceremony before heading to Oak Hill, St. Bernard, Willow Dale and Degolia cemeteries.

In Somerville, N.J., more than 200 volunteers took part in a WAA ceremony organized by Stevenson-D’Alessio Post 12 and the Somerville Elks before laying wreaths at New Cemetery, which has veteran gravesites dating back to the Civil War. More than 2,000 wreaths were placed during the event.

In Denison, Texas, Fred W. Wilson-Sam Pattillo Post 62 placed more than 1,100 wreaths at Fairview Cemetery. “As long as you keep saying their name, they do kind of live on,” post member Chris Sanders said. “When we place the wreaths, we say the soldier’s name and thank them for their service.”

“Our nation stands as a shining beacon of liberty and freedom to the world. We thank those who gave their lives to keep us free, and we should not forget you. We honor not just those who fought on the front lines but also their families, whose sacrifices are often overlooked.”

David Sillman, Wreaths Across America chairman at Harold J. Davis American Legion Post 247 in Remington, Va., which placed 750 wreaths at 12 cemeteries in 2024

SONS OF THE AMERICAN LEGION

5,455,332

Volunteer hours logged by the Sons of The American Legion in the most recent Consolidated Squadron Report

266,126

Reach of the national SAL Facebook page in 2024, a 131.7% increase from 2023

83,395

Average monthly delivery of the national SAL e-newsletter in 2024, when it moved from a bimonthly to monthly delivery schedule in conjunction with the volunteer-produced Millennium

Led in part by the volunteerproduced Millennium, a PDF newsletter aimed at the membership of the Sons of The American Legion (SAL), the national SAL e-newsletter transitioned from bimonthly to monthly distribution in 2024. The revamped e-newsletter includes links to stories and other information relevant to the SAL from legion.org, plus a link to a printable version of that month’s Millennium. National SAL media expanded in 2024 and 2025 with a new monthly column in The American Legion Magazine that has included exclusive stories, key metrics, important dates to remember and more.

The SAL’s social media presence also grew in 2024, with the national SAL Facebook page seeing increases in followers, reach, interactions and other metrics, spurred by a more robust posting schedule on the platform. The American Legion’s other social media platforms also increased their shares of SAL-related stories and important information to reflect the program’s continued growth in membership. For the second year in a row the SAL set a new membership record, with 397,243 paid members at the end of 2024. The steady growth sparked SAL National Commander Joseph Navarreté’s challenge to the organization to hit the 400,000-member mark in the 20242025 membership year.

INAUGURAL BALL

“Seventy years and 15 presidents later, the Salute to Heroes Inaugural Ball remains a rare and inspiring opportunity to honor those who have selflessly proven their patriotism without regard to their own safety. Medal of Honor recipients symbolize what it means to be a great American through their sacrifice, valor and service.”

American Legion National Commander James A. LaCoursiere Jr.

On Inauguration Day in January, The American Legion once again hosted the Veterans Inaugural Ball Salute to Heroes, which was attended by 22 Medal of Honor recipients. The event also featured special guests such as military leaders, high-ranking government officials, and other influential dignitaries in the military and veterans community. The ball, held at the Westin DC Downtown, is a tradition that began in 1953 when Dwight D. Eisenhower attended on the night of his presidential inauguration.

Sponsors for the event included longstanding American Legion corporate allies such as TriWest Healthcare Alliance and Philips, who are always excited to work with the Legion and serve its members.

800

Attendees of the sold-out event

FUND DEVELOPMENT

Financial gifts help continue The American Legion’s century-plus tradition of resolute advocacy for veterans, national security, Americanism and young people. Through the Office of Fund Development, you can make a substantial impact on important Legion programs, services and causes such as the Veterans & Children Foundation (VCF).

Major contributions or planned gifts can offer significant tax savings. Naming the Legion in your will or charitable bequest can allow you to help others both now and in the future.

The 1919 Society is a dedicated network of proud donors committed to The American Legion’s mission of serving community, state and nation. Recognition in the society celebrates those who have made a substantial impact in the lives of military families and veterans through financial gifts to VCF.

Visit the new Fund Development website at legion.org/plannedgiving. 11

Donors who have attained Founder-level giving status since 2023, recognized with specially commissioned statuettes of Gen. Dwight D. Eisenhower and Theodore Roosevelt Jr. The statuettes are replicas of full-size statues of the World War II heroes recently dedicated in Normandy, France.

Envato
“As a veteran, I know the challenges of life after service, which is why I give financially to The American Legion – to ensure my fellow brothers and sisters have the support they deserve.”
Anonymous donor

Giving options

• Bequests

• Business interests

• Cash

• Insurance

• Mineral interests

• Retirement assets

• Stocks and bonds

• Term-of-death

beneficiary designation

• Wills

Envato

MEASURES

The American Legion’s efforts count. They can be quantified in numbers of veterans assisted, grants and scholarships awarded, economic impact created and more. Operation Metrics is a national staff initiative to put consistent numbers behind the organization’s work at the local, state and national levels.

14

Gaming stations set up for National Guard personnel working recovery from the Los Angeles wildfires at a Morale Recreation Center near the disaster-response camp, which opened April 11, 2025, as a collaboration between Ronald Reagan-Palisades Post 283 and American Legion Gaming. The setup was similar to a previous Legion gaming event in August 2024 for Fleet Week in San Pedro, Calif.

$852,593

Amount in American Legion Child Well-being Foundation grants awarded to 13 nonprofit organizations/programs that help young people facing challenges

$84.4 billion

Amount in VA disability benefits secured free of charge for veterans assisted by accredited American Legion service officers, 2020-2024

OF SUCCESS

$3.2 million

$8,034,069

Amount in American Legion national and local youth scholarships awarded in 2024 506

Number of needs-based American Legion Legacy Scholarships awarded in 2024 – a record – for the children of military personnel who lost their lives on duty since 9/11 or veterans with VA disability ratings of 50% or higher

Minimum amount in American Legion Operation Comfort Warriors grants issued since its inception in 2007 to provide comfort or recreational experiences for military personnel recovering from wounds or illness and to qualified disabled veterans

4,839

Flag Day events and ceremonies led by American Legion posts in 2024

96,691

Units collected through the American Legion Blood Donor Program in 2024

$34 million

Local economic impact for host city New Orleans from the 105th American Legion National Convention

3,804

Entries in the American Legion Veterans Memorials Database through July 15, with 66 new submissions from 18 different states and Bangladesh since March 1

10%

American Legion membership renewal rate improvement in 2024 and 2025, compared to 2023

1,538

Get Out the Vote programs conducted by local American Legion posts in 2024

MEMBERSHIP IMPACT REPORTS

Each month, The American Legion produces a Membership Impact Report that presents key metrics from the previous month’s efforts, as well as voices from American Legion members and leaders at the community, state and national levels. legion.org/about/reports/membership-impact

American Legion National Contacts

Veterans Affairs & Rehabilitation (202) 263-5759 va&r@legion.org

Veterans Employment & Education (202) 263-2990 ve&e@legion.org

Legislative (202) 263-5778 legislative@legion.org

National Security (202) 263-5750 ns@legion.org

Americanism (317) 630-1206 americanism@legion.org

Membership (317) 630-1327 membership@legion.org

Internal Affairs (317) 630-1321 ia@legion.org

Finance (317) 630-1218 finance@legion.org

Convention & Meetings (317) 630-1313 convention@legion.org

Media & Communications (317) 630-1298 magazine@legion.org

Marketing (317) 630-1398 marketing@legion.org

American Legion Riders (317) 630-1372 legionriders@legion.org

Emblem Sales (888) 453-4466 emblem@legion.org

Sons of The American Legion (317) 630-1205 sal@legion.org

American Legion Auxiliary (317) 569-4500 alahq@alaforveterans.org

P.O. Box 1055 Indianapolis, IN 46206 (317) 630-1200

legion.org legion.org/join legion.org/donate legion.org/Facebook x.com/AmericanLegion

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
2025 Annual Report by The American Legion NHQ - Issuu