Chapter 7
Practice image The image of the practice is how outsiders perceive your business and, if you are taking over an existing business, you may want to update or modernise the appearance. This may be due to neglect by the previous owner or to put your own unique stamp on the business.
Shop fitting One part of modernisation is the overall look of the practice: from a patient perspective, this is equally, if not more, important than the consulting room. Modern practices tend to have a much cleaner look than twenty years ago; however there are exceptions to this. You should consider the look of the practice, the location and clientele that you are looking to attract. While you may crave an edgy practice with exposed brick work and industrial design elements, you should consider if that fits with your anticipated client base or if this will alienate potential patients. There are a number of ways to arrange a shop fit, each with its own merits.
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Independent practice guide
