Monday, January 7, 2013

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volume 132, number 1

MONDAY, January 7, 2013

UC suspends new logo in face of system-wide opposition Negative response to logo results in petition with over 54,000 signatures U.S. Democratic senator

Courtesy

A new UC logo caused outcry from students, which led to the suspension of the new design.

By STEPHANIE B. NGUYEN Aggie News Writer

The University of California pulled its new logo on Dec. 14 after receiving harsh criticism from students, alumni and community members

since it was unveiled at the end of November. After news of the monogram went viral, many people expressed outrage at its modern and corporate motif. UC Irvine biomedical engineering student Reaz Rahman started the peti-

tion to withdraw the logo on Change.org that ultimately received 54,383 signatures in a week. “As soon as I saw the new monogram, I knew someone had to do something,” Rahman said. “I decided it was worth a try to voice an honest opinion in a peaceful manner. The monogram itself did not seem to uphold the honor of the University. It loses the prestige and elegance of the current seal.” In response, UC decided to suspend further use of the monogram as it was causing a distraction from the UC’s broader efforts, according to Daniel Dooley, UC Office of the President senior vice president for external relations. “The UC community is passionate in its support of the system as a whole, believes any new directions should reflect the tradition, prestige and import of both higher education broadly and UC specifically and wants to be engaged in an open, collaborative dialogue and process,” said UC Office of the President marketing communications director Jason Simon in a Dec. 14 press release. “We commit to respecting that feedback in determining a path forward as these issues are revisited.” According to Dooley, the monogram was never intended to replace the traditional UC seal that was introduced in 1895 and designed by Tiffany & Co. Instead, the monogram was created in an effort to differentiate system-wide communi-

cation material with that of the 10 individual campuses. Furthermore, the UC wanted a logo that would reproduce clearly on smartphones and iPads. Dooley explained that the monogram was part of a larger approach to reinvent the UC’s visual identity, including typography, photography and colors. “While I believe the design element in question would win wide acceptance over time, it also is important that we listen to and respect what has been a significant negative response by students, alumni and other members of our community,” Dooley stated in a press release. Rahman said that if the UC system continues to re-image itself, a better and improved design would be established to represent all 10 campuses with more prestige. “I believe it is a victory of democracy that the new identity was tabled. This petition really demonstrated how the UC community can come together and voice our opinions in an effective manner,” he said. Fourth-year psychology major Hinano Akiyama agreed. “I’m glad the university took students’ opinions into consideration,” Akiyama said. “I like that the UC is not completely out of touch with us, and that in the midst of all the tuition hikes, our voices are still heard.” STEPHANIE B. NGUYEN can be reached at campus@theaggie.org.

UC Davis and City of Davis Fire Departments launch Pulsepoint Phone application created to save lives By PAAYAL ZAVERI Aggie Staff Writer

On Nov. 30, 2012, the Pulsepoint application was launched by the UC Davis Fire Department (UCDFD) and City of Davis Fire Department (CDFD), along with the City of Davis Dispatch center. The app was conceived by Fire Chief Richard Price from the San Ramon Valley Fire Protection District. The smartphone app aims to allow community members to provide assistance to victims of sudden cardiac arrest. According to a UCDFD and CDFD media release, about 1,000 Americans die from sudden cardiac arrest every day. Many of these can be prevented if CPR and other lifesaving assistance is provided in time. “The point of the application is to decrease the time between the initial incident and the time they are receiving life-saving CPR or defibrillation,” said Meghan Scannell, executive assistant to the Fire Chief at the UCDFD. “Citizens are bridging the gap between the collapse of the individual and the time that CPR is being administered.” The app notifies citizen responders trained in CPR that there is an emergency nearby that requires their skills. All those in a half-mile radius that have the app will recieve a text informing them of the location of the incident.

Today’s weather Partly Cloudy High 57 Low 39

Additionally, the app shows where the nearest automated external defibrillators (AEDs) are located. The app works in conjunction with the dispatch of paramedics and fire department resources to help minimize the time between the initial cardiac arrest and the start of CPR. At all times, the locations of AEDs are shown on the map feature of the Pulsepoint application. This allows people trained in CPR to familiarize themselves with the location of these AEDs so they can be prepared if there is an emergency. “It’s prudent to have this app on a college campus where we have so many people trained in CPR and have such readily accessible access to AEDs,” Scannell said. Within 10 minutes of cardiac arrest, the oxygen deprivation can cause brain damage, so the sooner CPR is started, the better. In addition, the app allows subscribers to monitor the radio traffic between the fire departments and the City of Davis Dispatch center. It also allows people to set alerts for incidents like structure fires or vehicle accidents. Lastly, the app provides a feed with images from incidents and events to keep users updated with the fire departments. UC Davis is the first college campus to launch the Pulsepoint app. According to Scannell, there are about 60

News iN Brief

Two robberies reported On Dec. 16, 2012, two separate individuals reported being robbed. The first robbery occurred at around 2:30 a.m. at East Eighth Street and Pole Line Road. The victim was confronted by three to four males. They attacked the victim and took his property. The victim was unable to provide a description of the suspects. The second robbery occurred at around 7:30 p.m. at Slide Hill Park. The victim was waiting to meet a potential seller of electronics. The victim withdrew cash when the seller arrived, and the seller proceeded to take the cash and push the victim down. The seller then fled to a waiting car. The suspect is described as an African American male, about 20 years old and 5’10”. He was wearing a red hooded sweatshirt and blue jeans. Another person who accompanied the suspect was described as a Hispanic male, about 20 years old, 5’10” and wearing a black hooded sweatshirt and blue jeans. A third person was present but no description was given. The car was described as a dark-colored sedan.

— Claire Tan

Four Davis residents robbed at gunpoint On Dec. 6, 2012, in less than two hours, three separate armed robberies occurred at two Davis greenbelts and at Sycamore Park. The first robbery occurred at the greenbelt near Pamplona Drive at around 8:10 p.m. Two males, one with a handgun, approached the victim and his dog. They demanded the victim’s property, and the victim complied. Afterward, the suspects fled the area. Both suspects were described as Hispanic males in their 30s, 5’8” with husky builds and wearing all black and masks. The second robbery occurred at the greenbelt near Catalina Drive and Corona Drive at around 8:35 p.m. Two residents were walking down the greenbelt and were approached by two males, one armed with a handgun. The suspects demanded the victims’ property. The victims complied and the suspects then fled the area. The suspects are described as white or Hispanic in their 20s, 5’10” and about 200 pounds. They were wearing dark clothing and masks. The third robbery occurred at Sycamore Park at around 10 p.m. The victim was riding his bike through the park and was stopped by two males. One suspect held a handgun and demanded the victim’s property. The victim complied and biked away. The suspects were about 5’11”, stocky and wearing all black and masks. The Davis Police Department believes the robberies are interconnected and is investigating the crimes. — Claire Tan

Irisa Tam / Aggie

AEDs located on campus and most are easily accessible to community responders. In an effort to increase community responder CPR, the UCDFD will soon be offering Sidewalk CPR, short training sessions in handsonly CPR at locations across campus. “I think it shows leadership around the area of sudden cardiac arrest survival and I think college campuses usually have AEDs,” said Price. “They have a large number of them on campus, but people don’t really know where they are at. The applications makes those who are CPR-trained and willing to

Forecast Welcome back Aggies!!! Good start to the week, but watch for showers on Thursday. Good luck with Winter quarter!! Dial Hoang, atmospheric science major Aggie Forecasting Team

assist much more aware.” Price is now serving as the president of the Pulsepoint Foundation, which oversees the use of the application. It aims to make it easier for community members trained in CPR to put their life-saving skills to use. “As the first university ever to adopt the Pulsepoint application, UC Davis is striving for excellence towards the health and wellbeing of students, staff, faculty and visitors to our community,” said UCDFD Fire Chief Nathan Trauernicht. PAAYAL ZAVERI can be reached at city@ theaggie.org.

Tuesday

Wednesday

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UC Davis students eligible to win prizes from Amazon.com The Amazon.com textbooks team will be at the Memorial Union today and tomorrow between 11 a.m. and 2 p.m. for the “Texbook on Your Terms” contest. The contest is being held on 10 college campuses, including UC Davis, over the next two weeks. Students will have the opportunity to win an ultimate gaming system, a stocked munchie machine and a “party on wheels.” Smaller prizes will also be handed out. The team will also buy back textbooks and enter students for the chance to win one of the three grand prizes. Students can enter to win online at Amazon.com with their university .edu email address. — Muna Sadek

We missed you guys too.

Allison Ferrini


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Monday, January 7, 2013 by The California Aggie - Issuu