501 MIDDLE RIVER DRIVE
Presented by Steven Seigel & Glen Primak
Seek and you shall find.
ABOUTUS NOTABLESALES
THEPOWEROFTHEAGENCY
01
STEVENSEIGEL&GLENPRIMAK
Steven Seigel
As a prominent leader in the Fort Lauderdale market, it is my pleasure to discuss the sale of your property.
StevenhasfirmlyestablishedhimselfasoneofSouthFlorida’spremierluxuryreal estateagentsoverthepastdecade.Hisextensiveexperienceandsuccessin marketslikeMiami,FortLauderdale,andPalmBeachhavemadehima sought-afterexpertintheindustry.Fromwaterfrontestatestohigh-end condominiums,Steven’scomprehensiveknowledgeoftheSouthFloridamarket hasallowedhimtoprovideexceptionalserviceandresultstohisclients. Recognizingthepotentialandgrowingdemandintheregion’scondomarket, Stevenleveragedhismarketing,analytical,andinvestmentskillstocarveouta nicheinluxurycondos.Hequicklybecameatrustedadvisorforclientsseeking premierproperties,withhisabilitytoidentifyopportunitiesanddeliverresults.His meticulousapproachtomarkettrends,pairedwithhisunderstandingofclient needs,hashelpedhimbuildathrivingbusinessandareputationforexcellencein theindustry.
Clear Communication
Trust and Integrity
Stellar Negotiation
Glen Primak
REALTORASSOCIATE
954.995.9958|GLEN.PRIMAK@THEAGENCYRE.COM
As a trusted expert in the Fort Lauderdale market, I’m honored to guide you through the successful sale of your property.
GlenPrimakisapassionateandaccomplishedrealestateentrepreneurknownfor helpingclientsachievetheirrealestatedreams.Hisjourneybeganat16inthe mortgageindustry,wherehegainedvaluableexpertisethatledhimtoopenhis ownmortgagecompanyin2004.In2014,Glenfoundhistruecallinginrealestate, inspiredbythejoyofguidingclientsthroughlife-changingmoments—whetherit’sa youngcouplebuyingtheirfirsthomeorafamilysellingthehomewheretheybuilt cherishedmemories.
In2020,Glenandhiswife,Ilona,relocatedtoSouthFloridaafterthebirthoftheir daughter,Nyla,fulfillingGlen’slong-timedreamofsellingluxuryhomes.Basedin FortLauderdale,Glenhassetrecordsandearnedareputationforhis professionalism,integrity,andcommitmenttoclientsatisfaction.Hisexpertisein theluxurymarketandabilitytohandlecomplextransactionshavemadehima trustedadvisor.
Today,Glencontinuestogrowhisbusinessandbuildlastingrelationshipswithhis clients,drivenbyapassionforhelpingpeoplefindnotjusthouses,buthomeswher
TOEXPECTWHENYOUWORKWITHME
Expert Market Knowledge
Creative
Marketing Strategies
Attention to Detail
YEARS OF EXPERIENCE
$100M+ CLOSED2024 $4M AVERAGE SALE PRICE
40,000+
QUALIFIEDBUYERDATABASE
ABOUT
Our Process
Our focus is absolute.
Attainthehighestpossiblevalueforyourhomeinthefastest,feasibletimelinewhileensuringsatisfactiononboth sidesofthetable.Inthefollowingpages,wewilloutlinehowwewillbeyourtrustedpartnersandadvisors,backedbythemost successfulboutiquebrokerageintheworld.
400 ALTON RD PH B MIAMI BEACH, FL 33139
$6,465,000
3 BEDS | 3 BATHS CLOSED - REPRESENTED BUYER
4,379 sq ft
500 ALTON RD, #3903 MIAMI BEACH, FL 33139
$5,390,000
3 BEDS | 4 BATHS CLOSED - REPRESENTED BUYER
2,615 sq ft
300 BISCAYNE BLVD, #7603 MIAMI BEACH, FL 33132
$5,972,300
3 BEDS | 4 BATHS CLOSED - REPRESENTED BUYER
2.335 sq ft
$8,990,000
8,017
$5,700,000
3,814 sq
$2,195,000
4,218
$2,695,000
- REPRESENTED BUYER
- REPRESENTED BUYER
TESTIMONIALS
"Glen demonstrated that he was truly concerned for our best interest."
Heprovidedsuperiorservicefromthebeginningofoursearchuntil closing.Hisknowledgeofmarketconditionsprovedtobeoutstanding. Glenwasalwaysavailabletoanswerourquestions.Heisthe consummateprofessional.Hehasearnedourtrustandloyalty.Wewill definitelyuseGlenforfuturerealestatetransactions.
JAY D.
"Glen Primak is an exceptional agent to work with."
GlenPrimakisanexceptionalagenttoworkwith.Hewasveryhonest andresourcefulandmadethehomesellingprocessanentirelypositive one.Iamextremelygratefulforhisexpertiseanddedicationinmaking thisafastandeasytransitionformewhileensuringallmyneedswere metalongtheway.Ifyouarehavingtroublesellingorbuyingahome, Glenwillworkhardanddoeverythingpossibletogetitdone.Will definitelyworkwithhimagain!
DIANE.
Luxury isn’t it’s an ANDWE’VEREKINDLED THEARTOFWHITE-GLOVE SERVICEATEVERY PRICEPOINT. a price, experience.
Anticipatingourclients’needsandgoingtheextramileisjustour standard.Ourstrategyissimple:Everyonegetstheredcarpettreatment.
Print & Digital Collateral
SAYGOODBYETOTHEONE-SIZE-FITS-ALLMARKETINGSTANDARD.
TheAgency’sfullsuiteofprintmaterialsanddigitalassetsallowsyourproperty’s individualcharacterandpersonalitytoshine.Wecreatetangibletouchpointsthat leavealastingimpactlongafteraprospect’sfirstinteractionwithaproperty.
Distribute the custom brochure to qualified buyers.
Create a listing sheet takeaway with property details and information.
Run a video campaign featuring property footage.
Curate social media-specific posts and videos.
Create custom postcards for direct mail campaigns.
people through THEAGENCYEXCELSAT Targeting Your Buyer connecting technology.
We use The Agency’s proprietary technology platform to inspire human connection, ease the transaction process and support our clients every step of the way. The data wecaptureandthepeoplewereachareusedtosellyour homeefficientlyandfortopdollar.
It can be that
simple.
Defining Your Buyer
Weusecomparativeanalysis,hyper-localfeedermarkettrends,thepricepointanddetailsof yourhometodeterminethemostlikelybuyers.We’llthencreateatargetedplantogetyour propertyinfrontofthemandtheirbrokers.
Global Listing Syndication
BypartneringwithProperstar,wesyndicateourlistingsthrough70+portalsacross40+countries, puttingeachpropertyinfrontofavastandengagedaudience.Properstar,theworld’slargest globalpropertyplatform,connectssellersandbuyersthroughanextensivenetworkofqualified agents.
Whatdoesthismeanforourclients?Maximumglobalexposureforyourlisting.Afterall,increased demandmeansabetteropportunitytopriceandsellyourhomeatitsgreatestpotentialvalue.
Lead Generation
Wedon’twaitforbuyerstocometous.Wegotothem.Byleveragingtechnologytocapture prospectivebuyers,Iidentifyleadsfrommultiplesourcesandusedata-driveninsightto determinewhoisqualifiedtobuyandwhen.
Wealth Mapping
It’sallaboutwhoweknow.TheAgency’swealthintelligencesoftwarediscoversbuyersbased onaproperty’sattributes.Wecansearchbylocation,hobbies,interests,businessalliances— virtuallyanythingittakestotargetprimeprospects.Itthenprovidesmultiplewaystoconnect withthosebuyers.Techwithahumanconnection.Thewayofthefuture.
Print & Digital Advertising
My method: Tell a story to the people who are most likely to buy the house.
Ourin-housemediateammakesitfasttoplaceeffective advertising campaigns across digital platforms while measuring data and success to continuously improve campaign efficacy. We use this to place smart print ads in the publications that resonate best with our likely buyers. Finally, our relationship with the leading real estate advertising team at Boost allows me to ensure yourcuratedplacementwithintentionaltargeting.
Whether digital or print advertising, my campaigns provide maximum exposure and ensure our listings standoutfromthecrowd.
Fitting in was never The Agency’s style.
We use powerful analytics and data science to guide our digital campaigns and ensure we reach the right buyers at the right time. Today’s buyers are the most knowledgeable and tech-savvy in history. Your brokerageandyouragentshouldbetoo.
Strategy
DEPLOYATAILOREDEBLASTTOTARGETEDRECIPIENTS ANDCLIENTSINTHEAREAANDFROMACAREFULLY IDENTIFIEDPROSPECTLIST.
DEPLOYASERIESOFTARGETED“JUSTLISTED” EBLASTSTOMYDATABASES,WHICHINCLUDEBROKERS, ACTIVECLIENTSANDTRUSTEDREFERRALNETWORKS.
REACHBROKERSWHOHAVEHADRECENT TRANSACTIONSINTHEAREAANDCOMPARABLE PRICEPOINTS.
TARGETBROKERSWHOSERVICEOURFEEDER MARKETS.REACHPOTENTIALBUYERSFROMOUR NETWORKOFIN-MARKETCONTACTS.
CONTACTPREVIOUSCLIENTSACTIVEINMY REFERRALNETWORK.
Social Media Strategy
In addition to leveraging The Agency’s regional social media channels, I’ll work to gain exposure on The Agency’s global account, leveraging our position as one of the most-followed brokeragesintheworldtoputyourlistingcenterstage.Based onyourtargetbuyer,I’ll determinetheproperplatform,tactic and timing to showcase your home, creating exceptional content around your property and strategically sharing it in accordancewithindustrybestpractices.
Pricing Strategy
IT’SANARTANDASCIENCE.
The right agent has a deep understanding of the local market, neighborhood differentiators and the detailed factors that set a property apart. We go beyond selling four walls and focus onsellingalifestyle.Ourexpertiseinformsastrategythatdrivescompetitivepricingaimedat generatingthemostactivityfrombuyersandbrokers.Voilà.
Service-First Approach
NEVERWAIT,NEVERWONDER.
Ourboutiqueapproachpromisesconcierge-levelservicefrombeginningtoend,fromlistingto closing. We are full-time agents because you deserve full-time attention. From pricing strategytoorchestratingtherighttiming,yourbestinterestsareatthecoreofeverythingwe do.
THEPOWEROFTHEAGENCY
Everything
is better in red.
LETUSSHOWYOUWHY
We use our boutique approach, creative marketing, cutting-edge technology and unforgettable client service experience to place the world at your front door.
Unlike traditional brokerages, The Agency fosters a culture of collaboration. Behind me is the knowledge and resources of an entire global team. By working together, we can offer our clients better representationandatruecompetitiveedge.
After all,
more of the same is never an option.
AS
'S2022GOLDENIAWARDS INGLOBALSALES ASTHEAVERAGEAGENT
7 YEARS
INC.5000 FASTEST-GROWINGPRIVATECOMPANIES
REALESTATEWITHREALNUMBERS The Power of #1
TOP LUXURY BROKERAGE, MOST INNOVATIVE BROKERAGE & MOST INNOVATIVE MARKETING CAMPAIGN
REALTRENDS500 LIST OF TOP RESIDENTIAL BROKERAGES INMAN
AMONG REALTRENDS TOP50FIRMSINAVERAGE SALESPRICEBYSIDESAT$2.5M
FINANCIAL TIMES:ONEOFTHEAMERICAS’FASTEST GROWINGCOMPANIES #16
5 YEARS
Our Reach
We’re the industry’s leading boutique global luxury brokerage.
From Aspen to Beverly Hills, the Hamptons to Mallorca, our global Rolodex has some impressive names and locations. We continue to showcase the power of The Agency brand across the world’s most sought-after markets, choosing the bestagentsintheindustrytorepresenteverydestination.
Afterall,thoseagents’clientscouldbeyourbuyer.It’sthepowerofhavingatruly globalcollaborativenetworkbehindyourlisting.
12 COUNTRIES | 120+ OFFICES
1 CONNECTED GLOBAL NETWORK
UNITED
TURKS
CAYMANISLANDS
BAHAMAS
DOMINICANREPUBLIC
THENETHERLANDS
Marketing a Lifestyle
Weappealtoyourpotentialbuyerbyestablishingourbrandasahouseholdname. Through industry-leading resources and luxury publications, we consistently connecttothecommunitywithouracumenforluxuryliving. A modern aesthetic with an out-loud appeal.
Collaborative Culture
KNOWTHIS:I’MNOTGOINGITALONEASYOURAGENT.
TheAgencytakescareofitsagents,sowecantakecareofyou.Asyourpersonal,localmarket expert,I’mbackedbyaglobalteamofprofessionals.Thesameteamthatmarketedandsoldthe PlayboyMansionandsomeoftheworld’smostincredibletrophypropertiesrepresentsyou.
Awholeteaminyourcorner.Oneforallandallforone.
Magazine
Designed and directed by our in-house creative and public relations team, The Agency Magazine is our inspired perspective on life and luxury, showcasing ourpropertiestoaglobalaudience.
Print Distribution
In addition to being mailed directly or hand-delivered to our clients and list of Ultra-High-Net-Worth (UHNW) individuals, the piece is on display in and distributed fromTheAgency’s120+Officesintheworld’smostaffluentmarkets. ThisexclusivepublicationiscarriedintheprivateplanesofHeraFlight,arenowned leaderinprivateaircraftcharterservices.
Private Jet Distribution
Digital Distribution
FeaturedonthehomepageofTheAgency’swebsite(TheAgencyRE.com),whichhas anaverageof1.8M+visitorsperyear—andgrowing.Itisalsodirectlyemailedtoa highlytargetedlistofTheAgencyclienteleandfeaturedinourweeklynewsletters, whichreachanaffluentaudienceof700K.
Social Media
The digital edition is heavily promoted on social media, where The Agency is one of the world’s most-followed residential brokerages, with 490K Instagram followers.
Activation & Experiential
The Agency partners and hosts numerous VIP agent and client events throughout the year where our magazine is on display and shared with guests. Past events have included the Hampton Classic, The Agency’s Global Forum, F1 VIP activations, The Real Deal showcase and more. It’s handdelivered to clients by our agents, who are among the top-producing real estate professionals in the country and each issue is placed within our offices and office storefronts in some of the world’s most affluent destinations.
The Agency Journal
TheAgency’sblogistheheartbeatofthewebsite, withintentionallycraftedcontenttocelebratethe lifestyleourclientsexperienceeveryday.Fromthe latestdesigntrendsandthehottestpropertiesonthe markettointerviewswithtastemakersandourlatest andgreatestpresshighlights,wesendoutcurated contentto700K readersweekly.
GLOBALBRANDPRESENCE
Public Relations
Reach
THEPOWEROFTHEMEDIAISINTHEPALMOFOURHANDS.
Our in-house, bi-coastal Public Relations team keeps everyone talking about The Agency and our properties. They hold long-standing relationships with some of the world’s most influential journalists, prominent influencers and tastemakers. They ensurewe’realwayspartoftheconversation.
ABI-COASTALTEAMBASEDINMAJORU.S.METROS
2,000 PRESSPLACEMENTSANNUALLY in The Wall Street Journal, The New York Times, Los Angeles Times, Architectural Digest, Robb Report, Mansion Global, San Francisco Chronicle
Hundreds of articles and more
BUYING BEVERLY HILLS
NEARLYQUADRUPLEDOUR ORGANICDAILYSEARCHTRAFFIC
RANKEDINTHETOP10 SHOWSIN 26COUNTRIES AFTERTHEPREMIERE
From our hit Netflix series Buying Beverly Hills and Dancing with the Stars to consistent presence on top business television media outlets, gets a lot of attention. Familiarity is key in connection, and our Founder gets that.
12.8M+ SOCIALMEDIAIMPRESSIONS
125+ PIECESOFCOVERAGE,WORTH $4M+ INADVALUEWITH17.8M+VIEWS
The Good Kind of
Traffic
THEAGENCYRE.COM
AGLOBALPLATFORM
Real estate marketing is all about the digital footprint—and that’s our specialty.
TheAgencyRE.com, receives 1.8M+ visits per year. Savvy buyers world- wide can easily shop our listings and connect with our team fromthecomfortoftheirsmartphones—bringingpropertiesfingertip close.Mobileandglobal,aspromised.
Social Media
Prominence
Being the world’s most-followed residential brokerage certainly has its perks.
Our agents leverage our strategy to promote their properties and engage with buyers worldwide. Social mediahasevolvedintoadrivingforceofglobalrealestate sales. Our dedicated social media strategists study trends and algorithms to enhance content performance and drive ourdigitalstrategy.
OURFOLLOWING
One of the World’s Residential Brokerage on Social Media
182.8K
AVERAGEGLOBALIMPRESSIONSPERPOST
51%
INCREASEINDIRECT-REFERRALTRAFFIC ONINSTAGRAMYEAROVERYEAR
Verified, High Profile
Most-Followed Followed by
Clientele including C-Suite Execs, Athletes, Celebrities and Influencers
Core Services
EXPERTGUIDANCEANDEXCEPTIONALSERVICEBEFORE, DURINGANDLONGAFTERTHETRANSACTION.
TheAgencyhascuratedafamilyofrealestateCoreServiceproviderstooffereverything youneedduringthehomebuyingandsellingjourney.Streamliningtransactionsforourclients withasimplifiedprocess.
Wehaveyoucoveredthroughouteverystepofthetransactionlifecyclewithourvetted partners—fromhomeinspection,homemortgagesandtitleinsurancetohomewarranty,moving servicesandprivatewealthmanagement.It’sallinourwheelhouse.
Brand Partnerships
STRATEGICOPPORTUNITIESTHATGARNERMEASURABLERESULTS.
TheAgencypartnerswithluxurybrandstopresentourclientswithpartnershipopportunities, fromintimateprivateeventstoVIPlaunchesandeventsponsorships.Theseopportunities ensuremaximumexposureamongtargetedpotentialbuyers,raiseawarenessandelevatethe propertytolike-mindedluxurybrandswithUHNWclientele.
Growth Strategy
QUALITYOVERQUANTITY—ALWAYS.
TheWeekendwarriorsneednotapply.TheAgencychoosesagentsandpartnerscarefully,seeking outlike-mindedrebelsandcollaborators,choosingcharacterandcultureoversuitsandties.
AMESSAGEFROMOURLEADERS
To us, real estate isn’t just business.
It’s personal.
We can talk about the market conditions, the statistics and the technology all day. And yes, we have that down to a science. But we want to talk about what really matters.
Whenitcomesdowntoit,realestateisandalwayswillbeaverypersonalexperience.Eachpropertytellsastory. Arealestateagent’sjobistobringthatstorytolife.Tofindthebuyerreadytocraftthenextchapter.
Realestateisaboutpeopleservingpeople.Thatconnectionshouldneverdisappear—andyoucancounton TheAgencytokeepthatconnectiongoingstrong.Youwouldn’topenyourfrontdoortojustanyone, wouldyou?Neitherwouldwe.
Welcome to The Agency.
Make yourself at home.
Mauricio Umansky FOUNDER&CEO
Rainy Hake Austin PRESIDENT
Billy Rose FOUNDER& CHIEFCULTUREOFFICER