Presented by Steven Seigel
Seek and you shall find.
01
02
03 ABOUTME MARKETINGANDSELLING THEPOWEROFTHEAGENCY
01
STEVEN
SEIGEL
Numbers
& Accolades 15+
YEARS OF EXPERIENCE
$100M+ CLOSED2024 $4M AVERAGE SALE PRICE
2014 ESTABLISHED
50,000+ QUALIFIEDBUYERDATABASE
MARKETINGANDSELLING
ABOUT
Our Process
Our focus is absolute.
Attainthehighestpossiblevalueforyourhomeinthefastest,feasibletimelinewhileensuringsatisfactiononboth sidesofthetable.Inthefollowingpages,wewilloutlinehowwewillbeyourtrustedpartnersandadvisors,backedbythemost successfulboutiquebrokerageintheworld.
Luxury isn’t it’s an ANDWE’VEREKINDLED THEARTOFWHITE-GLOVE SERVICEATEVERY PRICEPOINT. a price, experience.
Anticipatingourclients’needsandgoingtheextramileisjustour standard.Ourstrategyissimple:Everyonegetstheredcarpettreatment.
Marketing Strategy Overview
MASTERFULDESIGNANDPOWERFULSTORYTELLING—ALLINADAY’SWORK.
Coordinate listing photography and video.
Host broker's open and Open Houses as permitted by the condo association rules.
Prepare exceptional listing copy to be leveraged across all marketing channels.
Design marketing collateral for on-site distribution to qualified prospects and clients.
Advertise the property within Agency resources
Announce to our office meeting to drive traffic from within The Agency.
Devise an email campaign that builds momentum, excitement and lead generation for the property.
Create a social media strategy for promoting the listing across social channels.
Share across our global network through internal and external channels, utilizing The Agency press team to maximize exposure.
WECUSTOMTAILORMARKETING STRATEGIESTOMAKEEACHLISTING COMPELLINGANDRELATABLE.
The Agency full-service excels in the art of and real estate, having positioned some of the world’s most all in a day’s work. creative divisionmarketing branding iconic properties.
Masterful design and powerful storytelling—
Print & Digital Collateral
SAYGOODBYETOTHEONE-SIZE-FITS-ALLMARKETINGSTANDARD.
TheAgency’sfullsuiteofprintmaterialsanddigitalassetsallowsyourproperty’s individualcharacterandpersonalitytoshine.Wecreatetangibletouchpointsthat leavealastingimpactlongafteraprospect’sfirstinteractionwithaproperty.
Distribute the custom brochure to qualified buyers.
Create a listing sheet takeaway with property details and information.
Run a video campaign featuring property footage.
Curate social media-specific posts and videos.
Create custom postcards for direct mail campaigns.
people through THEAGENCYEXCELSAT Targeting Your Buyer connecting technology.
We use The Agency’s proprietary technology platform to inspire human connection, ease the transaction process and support our clients every step of the way. The data wecaptureandthepeoplewereachareusedtosellyour homeefficientlyandfortopdollar.
It can be that
simple.
Defining Your Buyer
Weusecomparativeanalysis,hyper-localfeedermarkettrends,thepricepointanddetailsof yourhometodeterminethemostlikelybuyers.We’llthencreateatargetedplantogetyour propertyinfrontofthemandtheirbrokers.
Global Listing Syndication
BypartneringwithProperstar,wesyndicateourlistingsthrough70+portalsacross40+countries, puttingeachpropertyinfrontofavastandengagedaudience.Properstar,theworld’slargest globalpropertyplatform,connectssellersandbuyersthroughanextensivenetworkofqualified agents.
Whatdoesthismeanforourclients?Maximumglobalexposureforyourlisting.Afterall,increased demandmeansabetteropportunitytopriceandsellyourhomeatitsgreatestpotentialvalue.
Wealth
Lead Generation Mapping
Idon’twaitforbuyerstocometous.Igotothem.Byleveraging technologytocaptureprospectivebuyers,Iidentifyleadsfrom multiplesourcesandusedata-driveninsighttodeterminewhois qualifiedtobuyandwhen.
It’sallaboutwhoweknow.TheAgency’swealthintelligence softwarediscoversbuyersbasedonaproperty’sattributes.We cansearchbylocation,hobbies,interests,businessalliances— virtuallyanythingittakestotargetprimeprospects.Itthen providesmultiplewaystoconnectwiththosebuyers. Techwithahumanconnection.Thewayofthefuture.
Print & Digital Advertising
My method: Tell a story to the people who are most likely to buy the house.
Ourin-housemediateammakesitfasttoplaceeffective advertising campaigns across digital platforms while measuring data and success to continuously improve campaign efficacy. We use this to place smart print ads in the publications that resonate best with our likely buyers. Finally, our relationship with the leading real estate advertising team at Boost allows me to ensure yourcuratedplacementwithintentionaltargeting.
Whether digital or print advertising, my campaigns provide maximum exposure and ensure our listings standoutfromthecrowd.
Fitting in was never The Agency’s style.
We use powerful analytics and data science to guide our digital campaigns and ensure we reach the right buyers at the right time. Today’s buyers are the most knowledgeable and tech-savvy in history. Your brokerageandyouragentshouldbetoo.
Strategy
DEPLOYATAILOREDEBLASTTOTARGETEDRECIPIENTS ANDCLIENTSINTHEAREAANDFROMACAREFULLY IDENTIFIEDPROSPECTLIST.
DEPLOYASERIESOFTARGETED“JUSTLISTED” EBLASTSTOMYDATABASES,WHICHINCLUDEBROKERS, ACTIVECLIENTSANDTRUSTEDREFERRALNETWORKS.
REACHBROKERSWHOHAVEHADRECENT TRANSACTIONSINTHEAREAANDCOMPARABLE PRICEPOINTS.
TARGETBROKERSWHOSERVICEOURFEEDER MARKETS.REACHPOTENTIALBUYERSFROMOUR NETWORKOFIN-MARKETCONTACTS.
CONTACTPREVIOUSCLIENTSACTIVEINMY REFERRALNETWORK.
Social Media Strategy
In addition to leveraging The Agency’s regional social media channels, I’ll work to gain exposure on The Agency’s global account, leveraging our position as one of the most-followed brokeragesintheworldtoputyourlistingcenterstage.Based onyourtargetbuyer,I’ll determinetheproperplatform,tactic and timing to showcase your home, creating exceptional content around your property and strategically sharing it in accordancewithindustrybestpractices.
Pricing Strategy
IT’SANARTANDASCIENCE.
The right agent has a deep understanding of the local market, neighborhood differentiators andthedetailedfactorsthatsetapropertyapart.Igobeyondsellingfourwallsandfocuson selling a lifestyle. My expertise informs a strategy that drives competitive pricing aimed at generatingthemostactivityfrombuyersandbrokers.Voilà.
Service-First Approach
NEVERWAIT,NEVERWONDER.
Ourboutiqueapproachpromisesconcierge-levelservicefrombeginningtoend,fromlistingto closing.I’mafull-timeagentbecauseyoudeservefull-timeattention.Frompricingstrategyto orchestratingtherighttiming,yourbestinterestsareatthecoreofeverythingwedo.
THEPOWEROFTHEAGENCY
Everything
is better in red.
LETUSSHOWYOUWHY
We use our boutique approach, creative marketing, cutting-edge technology and unforgettable client service experience to place the world at your front door.
Unlike traditional brokerages, The Agency fosters a culture of collaboration. Behind me is the knowledge and resources of an entire global team. By working together, we can offer our clients better representationandatruecompetitiveedge.
After all,
more of the same is never an option.
AS
'S2022GOLDENIAWARDS INGLOBALSALES ASTHEAVERAGEAGENT
7 YEARS
INC.5000 FASTEST-GROWINGPRIVATECOMPANIES
REALESTATEWITHREALNUMBERS The Power of #1
TOP LUXURY BROKERAGE, MOST INNOVATIVE BROKERAGE & MOST INNOVATIVE MARKETING CAMPAIGN
REALTRENDS500 LIST OF TOP RESIDENTIAL BROKERAGES INMAN
AMONG REALTRENDS TOP50FIRMSINAVERAGE SALESPRICEBYSIDESAT$2.5M
FINANCIAL TIMES:ONEOFTHEAMERICAS’FASTEST GROWINGCOMPANIES #16
5 YEARS
Our Reach
We’re the industry’s leading boutique global luxury brokerage.
From Aspen to Beverly Hills, the Hamptons to Mallorca, our global Rolodex has some impressive names and locations. We continue to showcase the power of The Agency brand across the world’s most sought-after markets, choosing the bestagentsintheindustrytorepresenteverydestination.
Afterall,thoseagents’clientscouldbeyourbuyer.It’sthepowerofhavingatruly globalcollaborativenetworkbehindyourlisting.
12 COUNTRIES | 120+ OFFICES
1 CONNECTED GLOBAL NETWORK
UNITED
TURKS
CAYMANISLANDS
BAHAMAS
DOMINICANREPUBLIC
THENETHERLANDS
Marketing a Lifestyle
Weappealtoyourpotentialbuyerbyestablishingourbrandasahouseholdname. Through industry-leading resources and luxury publications, we consistently connecttothecommunitywithouracumenforluxuryliving. A modern aesthetic with an out-loud appeal.
Collaborative Culture
KNOWTHIS:I’MNOTGOINGITALONEASYOURAGENT.
TheAgencytakescareofitsagents,sowecantakecareofyou.Asyourpersonal,localmarket expert,I’mbackedbyaglobalteamofprofessionals.Thesameteamthatmarketedandsoldthe PlayboyMansionandsomeoftheworld’smostincredibletrophypropertiesrepresentsyou.
Awholeteaminyourcorner.Oneforallandallforone.
Magazine
Designed and directed by our in-house creative and public relations team, The Agency Magazine is our inspired perspective on life and luxury, showcasing ourpropertiestoaglobalaudience.
Print Distribution
In addition to being mailed directly or hand-delivered to our clients and list of Ultra-High-Net-Worth (UHNW) individuals, the piece is on display in and distributed fromTheAgency’s120+Officesintheworld’smostaffluentmarkets. ThisexclusivepublicationiscarriedintheprivateplanesofHeraFlight,arenowned leaderinprivateaircraftcharterservices.
Private Jet Distribution
Digital Distribution
FeaturedonthehomepageofTheAgency’swebsite(TheAgencyRE.com),whichhas anaverageof1.8M+visitorsperyear—andgrowing.Itisalsodirectlyemailedtoa highlytargetedlistofTheAgencyclienteleandfeaturedinourweeklynewsletters, whichreachanaffluentaudienceof700K.
Social Media
The digital edition is heavily promoted on social media, where The Agency is one of the world’s most-followed residential brokerages, with 490K Instagram followers.
Activation & Experiential
The Agency partners and hosts numerous VIP agent and client events throughout the year where our magazine is on display and shared with guests. Past events have included the Hampton Classic, The Agency’s Global Forum, F1 VIP activations, The Real Deal showcase and more. It’s handdelivered to clients by our agents, who are among the top-producing real estate professionals in the country and each issue is placed within our offices and office storefronts in some of the world’s most affluent destinations.
The Red Paper Annual Market Report
Eachyear,TheAgencyproducesaninternationalmarket and wealth report encompassing the most recent data, research and insights on the global real estate market, consumer spending and luxury market trends, along with projections for the following year. The Red Paper comprehensively explores real estate activity in our diverse markets, diving deep into shifts in home-buying patterns, buyer demographics, home design, ultra-highnet-worth(UHNW)activityandmore.
The Agency Journal
TheAgency’sblogistheheartbeatofthewebsite, withintentionallycraftedcontenttocelebratethe lifestyleourclientsexperienceeveryday.Fromthe latestdesigntrendsandthehottestpropertiesonthe markettointerviewswithtastemakersandourlatest andgreatestpresshighlights,wesendoutcurated contentto700K readersweekly.
GLOBALBRANDPRESENCE
Public Relations
Reach
THEPOWEROFTHEMEDIAISINTHEPALMOFOURHANDS.
Our in-house, bi-coastal Public Relations team keeps everyone talking about The Agency and our properties. They hold long-standing relationships with some of the world’s most influential journalists, prominent influencers and tastemakers. They ensurewe’realwayspartoftheconversation.
ABI-COASTALTEAMBASEDINMAJORU.S.METROS
2,000 PRESSPLACEMENTSANNUALLY in The Wall Street Journal, The New York Times, Los Angeles Times, Architectural Digest, Robb Report, Mansion Global, San Francisco Chronicle
Hundreds of articles and more
BUYING BEVERLY HILLS
NEARLYQUADRUPLEDOUR ORGANICDAILYSEARCHTRAFFIC
RANKEDINTHETOP10 SHOWSIN 26COUNTRIES AFTERTHEPREMIERE
From our hit Netflix series Buying Beverly Hills and Dancing with the Stars to consistent presence on top business television media outlets, gets a lot of attention. Familiarity is key in connection, and our Founder gets that.
12.8M+ SOCIALMEDIAIMPRESSIONS
125+ PIECESOFCOVERAGE,WORTH $4M+ INADVALUEWITH17.8M+VIEWS
The Good Kind of
Traffic
THEAGENCYRE.COM
AGLOBALPLATFORM
Real estate marketing is all about the digital footprint—and that’s our specialty.
TheAgencyRE.com, receives 1.8M+ visits per year. Savvy buyers world- wide can easily shop our listings and connect with our team fromthecomfortoftheirsmartphones—bringingpropertiesfingertip close.Mobileandglobal,aspromised.
Social Media
Prominence
Being the world’s most-followed residential brokerage certainly has its perks.
Our agents leverage our strategy to promote their properties and engage with buyers worldwide. Social mediahasevolvedintoadrivingforceofglobalrealestate sales. Our dedicated social media strategists study trends and algorithms to enhance content performance and drive ourdigitalstrategy.
OURFOLLOWING
One of the World’s Residential Brokerage on Social Media
182.8K
AVERAGEGLOBALIMPRESSIONSPERPOST
51%
INCREASEINDIRECT-REFERRALTRAFFIC ONINSTAGRAMYEAROVERYEAR
Verified, High Profile
Most-Followed Followed by
Clientele including C-Suite Execs, Athletes, Celebrities and Influencers
REFERRAL NETWORK
Relocation
Department
your corner,
Someone in in every corner of the world.
The Agency’s in-house Relocation Department captures leadsforourlistingsfromallovertheworld.Theynurture relationships with global companies and brokers to find prospective buyers. And when our clients are relocating, they ensure The Agency brand of turnkey concierge servicewhereverlifemaytakeyou.
Core Services
EXPERTGUIDANCEANDEXCEPTIONALSERVICEBEFORE, DURINGANDLONGAFTERTHETRANSACTION.
TheAgencyhascuratedafamilyofrealestateCoreService providerstooffereverythingyouneedduringthehomebuying andsellingjourney.Streamliningtransactionsforourclientswith asimplifiedprocess.
Wehaveyoucoveredthroughouteverystepofthetransaction lifecyclewithourvettedpartners—fromhomeinspection,home mortgagesandtitleinsurancetohomewarranty,movingservices andprivatewealthmanagement.It’sallinourwheelhouse.
Brand Partnerships
STRATEGICOPPORTUNITIESTHATGARNER MEASURABLERESULTS.
TheAgencypartnerswithluxurybrandstopresentourclients withpartnershipopportunities,fromintimateprivateevents toVIPlaunchesandeventsponsorships.Theseopportunities ensuremaximumexposureamongtargetedpotentialbuyers, raiseawarenessandelevatethepropertytolike-mindedluxury brandswithUHNWclientele.
Philanthropy
WHENWEGIVE,YOUGIVE.
Ouragentscometogetherineverymarkettoadvocate fortheircommunities.Theysupportawiderangeof charitableorganizationstomakeadifferencelocallyand globally.TheAgency’sofficialcharitypartner,Giveback Homes,iscommittedtocreatingsocialchangeby buildinghomesforfamiliesaroundtheworld.Byworking withoneofouragents,youimmediatelybecomepartof ourcommunityandphilanthropicmission.
Growth Strategy
QUALITYOVERQUANTITY—ALWAYS.
TheWeekendwarriorsneednotapply.TheAgencychoosesagentsandpartnerscarefully,seeking outlike-mindedrebelsandcollaborators,choosingcharacterandcultureoversuitsandties.
AMESSAGEFROMOURLEADERS
To us, real estate isn’t just business.
It’s personal.
We can talk about the market conditions, the statistics and the technology all day. And yes, we have that down to a science. But we want to talk about what really matters.
Whenitcomesdowntoit,realestateisandalwayswillbeaverypersonalexperience.Eachpropertytellsastory. Arealestateagent’sjobistobringthatstorytolife.Tofindthebuyerreadytocraftthenextchapter.
Realestateisaboutpeopleservingpeople.Thatconnectionshouldneverdisappear—andyoucancounton TheAgencytokeepthatconnectiongoingstrong.Youwouldn’topenyourfrontdoortojustanyone, wouldyou?Neitherwouldwe.
Welcome to The Agency.
Make yourself at home.
Mauricio Umansky FOUNDER&CEO
Rainy Hake Austin PRESIDENT
Billy Rose FOUNDER& CHIEFCULTUREOFFICER