REGENCY PARK TOWNHOMES
ABOUT STEVEN SEIGEL 01
Steven Seigel
PARTNER | REALTOR ASSOCIATE | FORT LAUDERDALE
STEVEN.SEIGEL@THEAGENCYRE.COM | 954.881.1081
Stevenhasspentoveradecadeestablishinghimselfasoneof SouthFlorida'stopluxuryrealestateagents,withexpertise spanningFortLauderdale,BocaRatonandMiami.Licensedsince 2006,helaunchedhiscareeratMarcus&Millichap,wherehe specializedintheacquisitionanddispositionofcommercialreal estate,masteringtheartofevaluatingandanalyzing investment-gradeproperties.
RecognizingthepotentialinSouthFlorida’sluxurycondomarket, Stevenappliedhissharpanalyticalandmarketingskillstobecome aleaderinthiscompetitivearena.Stevenhassoldover50 pre-constructioncondosandhomesestablishinghimselfasa leaderinthefieldnationwide.AsthefounderofTheLuxuryTeam, whichhesuccessfullybroughtovertoTheAgency,Stevenisnowa PartneratTheAgencyinFortLauderdale.
ABOUT KELLY CHARLES 01
Kelly Charles
Withover15yearsofrealestateexpertiseandaproventrackrecordin luxuryandnewdevelopmentsales,KellyCharlesisatrustedadvisorto developersanddiscerningbuyersalike.Sheplayedakeyroleasthelead salesadvisorinthe$200millionselloutofParamountFortLauderdale, demonstratingherabilitytoexecuteonluxuryprojectswithprecisionand results.
Kellyhaspersonallyclosedover$150millioninrealestatetransactions, withanadditional$68millioncurrentlyundercontract—underscoringher consistentperformanceanddeepmarketknowledge.Shespecializesin luxurycondominiumsandpre-constructiondevelopments,offeringa strategic,data-drivenapproachbackedbyyearsofhands-onexperience.
OriginallyfromEngland,KellyholdsaBachelorofScienceinMathematics withStatisticsfromtheUniversityofSouthampton.Herprofessional journeybeganatBritishAirways,wheresherefinedherskillsincustomer service,operations,andprojectmanagement—skillsthatnowsether apartinrealestatenegotiationsandclientservice.
Knownforhertenacity,organization,andintegrity,Kellydeliversa tailored,professionalexperiencetoeveryclientanddevelopershe partnerswith.Heranalyticalmindset,combinedwithagenuine commitmenttoclientsuccess,makesherapowerfulassetforanynew developmentlookingtoachievestrongsalesvelocityandbrand positioning.
ABOUT DANIEL TZINKER 01
Daniel Tzinker
PARTNER | BROKER ASSOCIATE | MIAMI
DANIEL.TZINKER@THEAGENCYRE.COM | 786.234.9898
RecognizedasoneofMiamiBeach'stoprealestateadvisors,DanielTzinkerjoins TheAgencywithoveradecadeofknowledgeandunparalleledexperienceinthe industry.Specializinginluxurysales,Danielservesabroadclientbaseboth nationallyandinternationallywithnewdevelopment,condominiumandpenthouse purchases.Healsoactsasatrustedadvisortolocalsellerslookingtogaintop valuefortheirhomes.Throughthecultivationofmeaningfulrelationshipsoverthe years,he'sbecomeawell-regardedrealestateconsultantwithdeepconnections throughouttheMiamimarket.Fifteenyearsago,DanielcametotheUnitedStates topursueacareerinhospitality.Itwasthenthathehonedauniqueabilityto servicehigh-endclientele.Tofurtherhisunderstandingoftheindustry,he obtainedabachelor'sdegreeinhospitalityandmarketingfromJohnsonandWales University.Hisschoolinghelpedhimestablishatrustedsystemthatmeetsand identifiestheneedsofhisclientsutilizingsuperiorcustomerserviceand innovativemarketingstrategies.Priortolaunchinghiscareerinhospitality,he attendedtheNavyOfficerAcademyandservedintheIsraeliNavy.There,he developedimpeccableorganizationalanddisciplinaryskills,whichhenowapplies tohisrealestatebusiness.Danielstrivestodeliverapremierexperiencetohis clients,ensuringthateverytransactionisdonewithintegrity,excellence, innovation,andclass.Danielsupportsmanycharitableorganizationsandisproud tobeonthehostcommitteeofUnitedHatzalah,anorganizationthathelpssave lives.Whenhe'snotservicinghisclients,hemaintainshisphysicalstrengthwith boxingandthepopularMiamisport,padeltennis.Forhismentalstrengthand overallhappiness,hepracticesbreathworkusingtheWimHofmethodinaddition togradualcoldexposure.
ABOUT THE MARKETING TEAM 01
EricaKrasne JenevievePesantes
MANAGINGDIRECTOR
EricaKrasneistheManagingDirectorofThe AgencyMiami&FortLauderdale,whereshe combinesstrategicleadershipwithdeepreal estateexpertise.Withabackgroundin luxuryfashion,shebringsasharpeyefor branding,presentation,andelevatedclient experiences.Aformertop-producingagent whohelpedleadSouthFlorida’s#1teamto over$500Minannualsales,Ericanow mentorsagents,drivesoperational excellence,anddevelopsinnovativetools andtrainingprograms.Knownforher energy,elegance,anddrive,she’sredefining leadershipinluxuryrealestate.
MARKETINGMANAGER
JenevieveistheMarketingAccountsManager atTheAgency,supportingboththeFort LauderdaleandMiamioffices.Shespecializes incraftingeffectivemarketingstrategiesand initiativesthatelevatebrandpresenceand driveengagement.Agraduateofthe UniversityofSouthFloridawithadegreein PublicRelationsandAdvertising,shebringsa strongfoundationincommunicationsanda passionforcreativestorytelling.Her experienceincludesworkingwithlifestyle andfitnessinfluencers,enhancingsocial mediastrategies,andplanningand schedulingcontentacrossplatforms.
IsabelGoldstein SteveLatronica
SENIORPUBLIC
RELATIONS
MANAGER
Isabelisanaward-winningPRprofessional basedinMiamiwith8yearsofexperiencein mediarelations,corporatecommunications, andstrategicpartnerships.Knownfor securingtop-tiercoverageinoutletslikeThe WallStreetJournal,AD,andForbes,she bringsagency,in-house,andconsulting expertiseacrossluxurylifestyle,travel, design,andrealestate.Isabelhasled integratedcampaignsforbrandsincluding TheAgencyRE,AubergeResorts,Montage, andKimpton.
FOUNDEROFSL DEVELOPMENT
Specializingindigitaladvertising,search enginemarketing,webdevelopment,and performanceanalytics.Withover20yearsof experience,Stevehasledhigh-impact campaignsforadiverseportfolioofclients— fromFortune500companiesandpublicly tradedbrandstoboutiquefirmsand mission-drivennonprofits.SLDevelopment workswithluxuryrealestateteamsto elevatetheirdigitalpresenceandconnect withhigh-intentbuyersinacompetitive market.Theirstrategicapproachcombines data-driveninsightwithcreativeexecution, helpingbusinessesmaximizevisibility, engagement,andROIacrossdigital platforms.
NUMBERS AND ACCOLADES
THE LUXURY TEAM
40 YEARS in Real Estate
$1B+ in Total Sales
95,000+
Database of Qualified buyers and brokers
52
Pre-construction deals closed
CURRENTLYUNDERCONTRACT
FORTLAUDERDALE
TheSeleneResidences-3
StRegisResidences-2
3000Waterside-1
Sixth&Rio-1
RivieraEstate-1
POMPANOBEACH
TheRitzCarltonResidences-9
Waldorf-1
TheW-1
Casamar-3
BOCA
MandarinOriental-1
SUNNYISLESBEACH
StRegisResidences-1
NORTHMIAMIBEACH
OneParkTower-1
EDGEWATER
Jem-1
BRICKELL,MIAMI
StRegisResidences-1
TheMandarinOriental-1
WaldorfAstoria-1
PRE-CONSTRUCTIONDEALS
CLOSED
FORTLAUDERDALE
AubergeResortandSpa-4
ParamountFortLauderdale-3
Aquablu-1
TheGaleResidences-1
Riva-1
124Hendricks-1
BOCA BocaVillaEstate-1
SUNNYISLESBEACH
TurnberryOceanClub-2
EstatesatAcqualina-1
TheRitzCarltonResidences-1
AVENTURA
AventuraParkSquare-1
MIAMI
E11evenResidences-5
FIVEPark-2
ParamountMiamiWorldCenter-1
SELLING YOUR NEW DEVELOPMENT
Taking You from Pre-Launch to Final Sell-Out
AtTheAgency,ourthoroughunderstandingofthe newdevelopmentlandscapeinformsourcustomtailoredmarketingandsalesstrategies.
We help define your unique value proposition and curate your prospective buyer pool to achieve an accelerated absorption.
MARKETING
The Agency’s full-service, in-house creative division excels in the art of marketing new development real estate, having positioned some of the world’s most iconic properties.
Our own brand has made a global splash and grown exponentially, led by our award-winning, internal marketing division. Our expertise extends beyond our own brand directly to our new developments, giving our clients an incredible advantage in the marketplace.
The team curates marketing strategies to make each project more compelling and relatable.
Masterful design and powerful storytelling—all in a day’s work.
BROKER ENGAGEMENT
We will create industry excitement and awareness tapping into our local network and global reach of the top brokers in the world
LAUNCHPARTY
Anexclusiveeventforfriends,family,andmembersof thebrokeragecommunity.TheAgencywillcuratea customexperienceforclientswithliveentertainment and an opportunity to conduct private tours of the modelresidences.
EXCLUSIVEBROKERPREVIEW
Uponthecompletionofthefirstmodelresidence,The Agencywillinvitekeystakeholders,VIPbrokers,and TheAgencynetworktoexperiencetheofferingin reality.
ROADSHOWPRESENTATIONIN THEAGENCY’SGLOBALSALESMEETINGS INKEYFEEDERMARKETS
Introduceluxuryagentsfromaroundtheworldtothis exquisiteprojectinafocusedpresentation.
Email Campaigns
Beautifullydesignedemailsthatlanddirectlyinyour audience’sinbox.Partofourpre-launchstrategyisto carefullycurateatargetedlistofprospectsforyour property.Wethenbuildmomentumandbrand awareness,engagingqualifiedbuyersthroughoutthe salesprocess.
Print Collateral
Saygoodbyetotheone-size-fits-allmarketingstandard.A fullsuiteofcustom-brandedprintmaterialsinformsbuyers abouttheproject’sindividualcharacter,personalityand lifestyleofferings.Wecreatetangibletouchpointsthatleave alastingimpact,longafteraprospect’sfirstinteractionwith theproject.
Advertising
Whetherdigitalorprintadvertising,ourcampaigns providemaximumexposureandensureourproperties standoutfromthecrowd.Wewillpresentapre-launch andpost-launchscheduleoflocal,national,and internationalopportunitiesthatalignwithyourbuyer audience.
EVERYTHING IS BETTER IN RED
The Agency is a global boutique, real estate brokerage that leverages creative marketing, cutting-edge technology and unforgettable client service to position our new development clients at the forefront of their marketplace. By tapping into The Agency’s vast global reach, we provide immeasurable value through every step of the development lifecycle
Unliketraditionalbrokerages,TheAgencyfostersa cultureofcollaboration.Behindeachoneofouragents istheknowledge,networksandresourcesofanentire globalteam.Byworkingtogether,wecanofferour newdevelopmentclientsbetterrepresentationanda truecompetitiveedge.
After all, more of the same is never an option.
THE AGENCY DIFFERENCE
The Agency is revolutionizing the brokerage model with our boutique approach, cuttingedge technology, global reach, and unforgettable service experience.
As a company, we foster a culture of collaboration, focusing on the mutual sharing of information, resources, networks, and expertise to drive sales for our new development clients.
CURATING LIFESTYLES
Ourteamgoesbeyondtraditionalpre-developmentconsultingandthe typical“builditandtheywillcome”mindset.Weputourknowledgeof today’sglobalconsumertoworkforourdeveloperpartners,ensuring thattogether,weshapelifestylesthatwillresonatewithbuyers.We understandtheirneedsanddesiresonalocal,national,and internationallevelandfocusonthesmallnuancesthatmakean invaluableimpactonthebiggerpicture.
We go beyond selling four walls to connect with buyers on a relatable and deeply personal level
NETFLIX
Buying Beverly Hills
Ouragentsandpropertiesbenefitfromthebrand awarenessandreachwecreateonaglobalscale. TheAgencyisofficiallyahouseholdnameafter ourdebutonTVscreensaroundtheworldinthe Netflixseries“BuyingBeverlyHills,”featuring ouragentsandthehigh-stakesworldofluxury realestate.
HELLO,
WE’VE GOT YOU COVERED
Through this partnership you can expect:
CUSTOM-TAILORED SALES, PR, AND MARKETING STRATEGIES
CREATIVE BRANDING AND ELEVATED TOUCHPOINTS
ACCESS TO BUYER TARGETING AND WEALTH MAPPING TECHNOLOGY
THE POWER OF A GLOBAL, INTERNATIONAL BRAND EVERY STEP OF THE WAY CONSISTENT, CLEAR COMMUNICATION
Your move.
NEW DEVELOPMENT CASE STUDIES
Our Portfolio
TheAgencyhasatrackrecordofsuccessfullyrepresenting extraordinarynewdevelopments.Herearejustafewexamples ofourrecentwork.
Case Studies
The Agency Development Group holds a multi-billion dollar global portfolio and a track record of success representing some of the world’s leading developers and most extraordinary properties.
New Development Marketing
The Alexandra
New Development Marketing Ascaya
New Development Marketing
Four Seasons Residences Los Angeles
New Development Marketing
Pendry Residences West Hollywood
New Development Marketing
8 Palmetto
A DREAM TEAM 05
THE AGENCY DEVELOPMENT GROUP
THE POWER OF THE AGENCY
The Agency Development Group has a portfolio of more than $4.3 billion and has repositioned some of the world’s preeminent properties. Our team is backed by the global reach and resources of The Agency.
We have built a team of experts in their fields who custom-tailor their approach to suit every client and project —always thinking outside the box, so you never have to fit into one.
One team that takes you from blueprint to brilliant.
New Development Services
Design Development
Research & Planning
Brand Marketing
Buyer Profiling & Targeting
Sales & Operation Management
Design Development
We study and anticipate market trends, sharing our knowledge to ensure buildings are designed and programmed to achieve results—quick absorption at premium pricing
TheAgencyDevelopmentGrouprepresentsthevoiceofthebuyer for our clients. We shed light on what buyers are responding to andwhatarchitecturalelementsandlifestyleamenitiestheyare seeking,basedonourinteractionwiththemdaily.Weadviseona rangeofaspects,fromfloorplanthatwillmaximizetheprice-persquare-foot to amenities that will elicit an emotional response.
Research & Planning
We believe that a strong foundation in research and analysis is key to all sound decision-making in real estate
Thisdetailed,insightfulanalysisservesasacriticalassetinour work and influences the consulting services we provide during thedesignanddevelopmentphase.
SEEK & YOU SHALL FIND
EXTENSIVE MARKET RESEARCH REPORTS
FEASIBILITY STUDIES
MARKET TREND ANALYSIS
TARGET AUDIENCE POSITIONING UNIT
MIX RECOMMENDATIONS COMPARATIVE
COST ANALYSIS
In short, we keep an eye on the competition, trends and market so you can stay ahead of the pack.
Brand Marketing
The Agency knows a thing or two about brand marketing
Ourownbrandhasmadeaglobalsplashandgrownexponentially, led by our internal marketing division, The Agency Creates. The Agency’s expertise in brand marketing gives our new developmentteamanincredibleadvantagewhenguidingour clientsthroughtheprocess.Weprovidespecializedguidance, creative mandates and a seamless workflow that produces best-in-classmarketingcampaignstodrivesalesresults.
And we put The Agency’s owned and earned media reach to work for our new development clients.
SOCIAL MEDIA
Social media has evolved into a driving force of global real estate sales. It’s no longer just about posting photos of a listing. It’s about creating unique content that engages with all audiences across all platforms. Our dedicated social media strategists study trends and algorithms to enhance content performance and drive our digital strategy.
Our secrets are your secrets.
Our Digital Reach
Weusepowerfulanalyticsanddatasciencetoguideour digitalcampaignsandensurewereachtherightbuyersatthe righttime.Today’sbuyersarethemostknowledgeableand tech-savvyinhistory.Yourbrokerageshouldbetoo.
DIGITAL NEWSLETTERS
THE AGENCY BLOG
OURIN-HOUSETEAMCRAFTS,FEATURES,ANDPROMOTES BLOGSTORIESTHATARERELEASEDMONTHLYAND FEATUREDINTHEAGENCY’SWEEKLYGLOBALNEWSLETTER REACHAGLOBALAUDIENCEOF700K+HNWINDIVIDUALS
The Agency on Social Media
Socialmediahasevolvedintoadrivingforceofglobalreal estatesales.Ourdedicatedsocialmediastrategistsstudy trendsandalgorithmstoenhancecontentperformanceand driveourdigitalstrategyfornewdevelopmentclients.
INSTAGRAMFOLLOWERS
TOTALIMPRESSIONSIN2022
NCREASEINDIRECT�REFERRALTRAFFIC ONINSTAGRAMYEAR�OVER�YEAR
IN THE PRESS Media Hits That Translate to Sales Activity
2,000+
Press Placements Annually
250+
Articles Each Year in The Wall Street Journal, The New York Times, The LA Times, Architectural Digest, Robb Report, Mansion Global
In-House Bi-Coastal Team
PUBLIC RELATIONS
The power of the media is in the palm of our hands. Our in-house, bi-coastal Public Relations team keeps everyone talking about The Agency and our properties.
Theyholdlong-standingrelationshipswithsomeof theworld’smostinfluentialjournalists,influencers, andtastemakers.
The team takes a two-pronged approach in their new development media strategy: identifying new editorial media opportunities at the launch of sales.
MARKETING
The Agency Magazine
Designedanddirectedbyourin-housecreativeandpublic relationsteam,TheAgencyMagazineisourinspired perspectiveonlifeandluxury,showcasingournew developmentpropertiesto135+officesacrosstheglobeand atargetedlistofhigh-net-worthIndividuals.
Public Relations Reach
Ourin-houseteammakestheheadlinesblack,whiteandred allover.Theyleverageourreputationinthemediatoposition TheAgencyprominentlyininternationalandlocalmedia. RecipientsofnumerousPRawards,theyconsistentlygarner ouragentsandlistingsimpressiveeditorialplacementsin prominentnewspublications.
Global Exposure: TheAgencyRE.com
TheAgencyRE.com,with1.4Mvisitsperyear,createdanew benchmarkforwebsitedesignintherealestateindustry.Ournew developmentclientsbene"tfromourglobalreachandpowerful searchengineoptimization,whichdrivesleadsandreferralsto thepropertieswerepresent.
Wealth Mapping
It’sallaboutwhoweknow.TheAgency’swealthintelligence softwarediscoversbuyersbasedonaproperty’sattributes. Ouragentscansearchbylocation,hobbies,interests,business alliances—virtuallyanythingittakestotargetprimeclientele. Itthenprovidesmultiplewaystoconnectwiththosebuyers. Techwithahumanconnection.Thewayofthefuture.
Buyer Profiling & Targeting
The Agency led the advancement of real estate technology
We put systems in place that inspire human connection, which willremainthemostvitalcomponentoftherealestatebusiness. Thedatawecaptureallowsustomakeinformeddecisionsabout wheretomarket,targetqualifiedbuyersandultimatelyreachfull absorptionfaster.
REFERRAL NETWORK & CRM
AgencyConnect
Ourbiggest collaborative toolsis our proprietary technologyand CRM platform, which allows us to seamlessly communicate amongst each other to promote new development properties to ourinternalreferralnetworkofagentsaroundthegloveandour in-houseRelocationDepartment.
We tailor the CRM platform for the specific project anddeveloper,strategizingtogetherinreal-timetofocusour efforts on garnering the greatest return. The data wecapturebecomesyourproprietaryinformation.
GLOBAL REFERRAL NETWORK
IN-HOUSE RELOCATION DEPARTMENT
CUSTOM CRM PLATFORM
SEGMENTING & TRACKING LEADS
INVENTORY & PRICING MANAGEMENT
MARKETING & SALES KPI ANALYSIS
ESCROW & TRANSACTION MANAGEMENT
Sales & Operations Management
The Agency Development Group recognizes the importance of creating a tailored sales experience from which emotional connections can be made
Ourteamofrealestateandmarketingexpertsunderstandsthe needs of the developer, how to communicate the offering and howtoachievepremiumpricing.
We manage the sales teams and selling process, bringing a deep understanding of the needs and wants of the buyers, and how those needs change and evolve.
THE AGENCY QUALIFICATIONS 04
2X AS PRODUCTIVE
Worldwide
Total Sales Volume $88B+
RealTrends500 List of Top
INC. 5,000 Fastest Growing Private Companies 7 YEARS #16
Residential Brokerages
ALAMO,CA,US
AMSTERDAM,NL
ASPEN,CO,US
AUSTIN,TX,US
BALHARBOUR,FL,US
BETHESDA,MD,US
BEVERLYHILLS,CA,US
BOSTON,MA,US
BRANTFORD,ON,CA
BRENTWOOD,CA,US
CALABASAS,CA,US
CALGARY,AB,CA
CARMEL-BY-THE-SEA(OCEAN),CA,US
CARMEL-BY-THE-SEA(SANCARLOS),CA,US
CASTRO–SF,CA,US
CAYMANISLANDS,US
CORONADELMAR,CA,US
COWICHAN,BC,CA
DENVER,CO,US
DOWNTOWNTORONTO,ON,CA
DTLA,CA,US
Our Franchise Offices
HALL&HUNTER–BIRMINGHAM,MI,US
HEALDSBURG,CA,US
KITCHENER–WATERLOO,ON,CA
LAPAZ,MX
LAGUNABEACH,CA,US
LASVEGAS,NV,US
LOSCABOS,MX
MALIBU,CA,US
MANHATTANBEACH,CA,US
MARIN,CA,US
MAUI,HI,US
MONTREAL,QC,CA
MUSKOKA,ON,CA
NAPLES,FL,US
NEWCANAAN,CT,US
NORTHATLANTA,GA,US
NORTHSHORE-NEWYORK,NY,US
NORTHVANCOUVER,BC,CA
OAKVILLE,ON,CA
OTTAWA,ON,CA
PACIFICPALISADESSWARTHMORE,CA,US
PALMDESERT,CA,US
PALOSVERDES,CA,US
PARKCITYMAINSTREET,UT,US
PARKCITYSHADOWRIDGE,UT,US
PASADENA,CA,US
PUERTOVALLARTA,MX
PUNTADEMITA,MX
RIVIERAMAYA,QR,MX
SANMIGUELDEALLENDE,MX
SANTABARBARA/MONTECITO,CA,US
SCOTTSDALE,AZ,US
SEATTLE,WA,US
SHERMANOAKS,CA,US
STUDIOCITY,CA,US
TODOSSANTOS,MX
TORONTO-NORTHYORK,ON,CA
TURKS&CAICOS,TCI
VENICE,CA,US
VICTORIA,BC,CA
WHISTLER,BC,CA
EXPERIENCE WITH LUXURY BRANDED RESIDENTIAL PROJECTS
THE NEXT MOVE IS YOURS
