THE FRANKFURTER 02/2023

Page 18

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STYLE - SUSTAINABLE DENIM

GOOD JEANS BY VIVIAN WERG

Die blauen Zeiten ändern sich: Galt Denim lange als einer der umweltschädlichsten Stoffe überhaupt, wendet sich nun das Blatt. Immer mehr Labels produzieren ökologischer und ethischer, ohne dass die typische Denim-Coolness leidet. The blue times, they are a-changing! For a long time, denim was deemed to be one of the most environmentally damaging fabrics of all, but now the tide is turning. More and more labels are changing over to more eco-friendly and ethical production – without compromising the typical coolness of denim.


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