The Magnificent Theatre Case Study by TGDH

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Magnificent { T H E AT R E



A pioneering voice Like most theatres, Hull Truck Theatre brings local people, artists and audiences closer together through their theatre that’s rooted in the North East, but national in reach. They produce and present exciting and culturally relevant theatre at their 440-seat theatre in Hull, as well as within the community and out on tour. We have been working with them for over 10 years on brand identity, image creation and web design. This major advertising campaign which involved photography and digital, to promote Hull Truck Theatre at the heart of Hull City of Culture 2017.

Digitally animated showreel to advertise the production through the website and YouTube. W

“We are delighted with TGDH. They always give an excellent creative interpretation of the brief.” H U L L T R U C K T H E AT R E T R U C K




Increasing box office sales The artwork and illustration that we’ve developed for all aspects of Hull Truck’s programmes is perfect for eye-catching advertising, no matter what format – in print, online, large or small. Strong colours, combined with unconstrained images, make a striking impression to draw in wider audiences. Prior to having the new site, 36% were sold online and in person was their strongest channel. Website sales are now


The number of unique users per day went up from 998 to

1,729 W

“TGDH managed the project with clear timescales and communication, the site was delivered to spec and on deadline. They continue to give ongoing support and help with queries of any level! We have had great feedback on the new site from customers, stakeholders, and peers and the last quarter saw our highest percentage of online bookers so far.” H U L L T R U C K T H E AT R E

Branding and collateral created for Hull Truck fundraising campaign. Produced to increase theatre membership numbers through the concept of the ‘bridge’ which is a reference to the Humber Bridge and also a visual metaphor of ‘support’.

Show your Support!

me too!

Pop out and display your Be The Bridge mark.

Hull Truck Theatre, 50 Ferensway, Hull HU2 8LB | 01482 323638 | Company Limited by Guarantee, Registered in England No. 1210050, Registered Charity No. 269645, VAT Reg No. 219938372

Be the BrIdge by supporting local communities to experience live performance, sometimes for the first time. SPOTLIGHT Partners receive

meanIngfuL BenefItS

that are easy-to-use and which help fulfil their marketing, hospitality and Corporate Social Responsibility goals.

We are a regIStered charIty, nationallyrecognised theatre and co-producing partner of Hull 2017. Our SPOTLIGHT partnership scheme brings together like-minded businesses and individuals who share a vision for Hull that includes a strong cultural scene with a producing theatre at its heart.



IntroducIng SpotLIght – Hull Truck Theatre’s new partnership scheme that helps organisations develop their brand and directly support cutting-edge drama and community engagement during UK City of Culture 2017 and beyond.

Where the exceptional becomes transformational Hull Truck Theatre played a pivotal role in Hull City of Culture 2017, and needed. The ambition of their ‘Year of Exceptional Drama’ translated into a creative for every show that would pack an immediate emotional punch and work across multiple channels, beckoning the viewer to find out more and experience the show for themselves. Our design team transformed simple photoshoots into powerful images that encapsulated the key themes of each show in a style that is contemporary and appealing, while also enriching the user experience.

Show artwork created for the Hull Truck’s ‘Year of Exceptional Drama’ during Hull CIty of Culture 2017.



Continuing to draw the crowd Our designers at The Graphic Design House always explore the essence and personality of each show, then using intriguing visual hooks, they captivate the characterisation and an emotional pull, to bring audiences to the shows. The completed Jack Lear artwork created from intial moodboard and research. A photoshoot of the Jack Lear character was commissioned and incorporated into the final design. The show artwork is rolled out on to all marketing collateral and promotion.



Moodboard created for Jack Lear exploring the look and feel through examining texture, typography, photography and colour.

Powerful and intriguing meets gritty and modern Hull Truck Theatre artwork needed to be flexible in layout and construction, in order to accommodate new imagery for each new show as it happens. Yet it needed to retain a strong brand identity.

A variety of show artwork TGDH have created for audiences across the age spectrum.



The Art and Science of meeting your needs TGDH are highly flexible and used to working with our clients images, title treatments and design files provided to us, as well as offering end to end services. From concept to programmes, advertising campaigns to banners and animation. We provide programme delivery in action.

T 023 9233 4971 E W