BROKER STRATEGIES the same strengths and weaknesses too, so we hire where we’re weakest to round out the company’s abilities. What else should people know about growing a business? CP: The most important piece of the puzzle is the people you choose to work with. When interviewing agents, I enjoy getting to know them and understanding their goals. LP: Real estate is a relationship business, so it’s important to determine who you want to be in a relationship with. RE For more information, please visit www.GrowWithUnited.com. -Paige Tepping
agent-centric brokerage that allowed me to expand my entrepreneurial mindset, and I happened to be in a transaction at the time with a RE/MAX agent who suggested I look into RE/MAX. The business model was exactly what I was looking for, but there were no local options to choose from. That’s when I decided to purchase my first franchise in 2000. You have been focused on growth before, during and after the pandemic. What do you think is helping your office grow right now? Growing this company is always the goal. Everything we do is centered on making the sales associates and our offices more productive. It’s not quantity as much as it’s quality for us. We focus on state-of-the-art offices, technology, education and training as well as a unique value proposition—all of which will help us continue to grow.
“Marketing and CRM tools help to elevate our agents’ productivity and earning potential. ” ED RAE President and CEO, RE/MAX Select Realty
Rae
Utilizing Brokerage Tools and Resources to Accelerate Growth Ed Rae
President and CEO, RE/MAX Select Realty Pittsburgh, Pennsylvania https://selecthomefinder.com Region served: Pittsburgh and the surrounding communities Years in real estate: 27 Number of offices: 11 Number of agents: 330
What originally attracted you to the RE/MAX brand? I had been selling real estate in traditional brokerages for more than six years and had hit the glass ceiling both personally and professionally. I was looking for an
How do you differentiate your office from the competition? We aren’t a fit for everyone. That’s not the goal. At RE/MAX Select Realty, I believe the sales associates have unlimited potential. We can do this by offering one of the highest commission splits in the industry while keeping the fees at a minimum. And the agents still have the support and infrastructure they need. The RE/MAX Select Realty “Simply Better” culture promotes full-time agents, and we have performance expectations. Which RE/MAX tools and resources do you and your agents find most valuable? There are too many to list, but I will begin with the fact that RE/MAX leads the industry in brand awareness.1 RE/MAX is the most recognized brand in real estate. Just the brand alone gives our sales associates immediate credibility. Megaphone and booj, through RE/MAX, LLC, are also phenomenal. These marketing and CRM tools help elevate our agents’ productivity and earning potential. Combined with the training and assistance from our office’s in-house marketing team, it’s a gamechanger. Additionally, we have an exceptional management staff who support the agents with whatever they need, from tech training to answering all their transaction questions. We also recently added an in-house school, which allows us to offer our agents designation and continuing education classes and pre-licensing courses. Aside from our company websites, we constantly look to implement and RISMedia’s REAL ESTATE September 2021 85
