A B OU T
Worthy production and packaging FachPack 2010 in the Exhibition Centre Nuremberg ended on 30 September with 35,360 trade visitors (2009: 33,848). So all the major parameters of the exhibition increased slightly and FachPack emerges as one of the top European packaging exhibitions even more clearly. Rolf Keller, Member of the Management Board of NürnbergMesse, thinks FachPack came at exactly the right time: “Supported by the economic upswing, FachPack 2010 boosted the positive indications for the packaging sector, and the investment backlog is clearing. So the mood barometer in our exhibition halls showed a sunny outlook!” The good mood and creative working atmosphere at FachPack were catching and also attracted 18% international visitors. They came to Nürnberg mainly from the neighbouring countries of Austria, Switzerland, the Czech Republic, the Netherlands, Italy, Poland and France. The German and international visitors are mainly employed in industries like printing/paper/cardboard, food/ beverages, plastic, chemicals, pharmaceuticals/cosmetics, packaging- and logistics-related services, automotive engineering and components, and electrical equipment/ components. 90% of the FachPack visitors influence procurement decisions in their companies, according to the result of a survey by an independent institute. As many as some 95% of the visitors were satisfied with the extensive range of products at FachPack (packaging solutions) and its PrintPack (packaging processing) and LogIntern (packaging logistics) segments. More than half the visitors (52%) were interested in packaging materials and supplies, 46% in packaging machinery, followed by packaging ancillaries (29%), labelling and marking equipment (18%), packaging processing at PrintPack (15%), packaging logistics at LogIntern (14%), packaging recycling (12%), services (11%), monitoring and test equipment (9%), and industrial safety and environmental protection equipment (5%). When asked about the reasons for visiting, the main reason stated was to obtain information about new products (52%), followed by market orientation, exchange of views and training, cultivating and preparing the ground for business contacts, and observing the competition. More than every fifth visitor prepares for his investment decisions at FachPack or influences product development (14%). Sustainable production and packaging Sustainability in the ecological, economic and social sense was the common theme of this year’s exhibition: from the exhibitors’ products, the Corrugated Cardboard Forum and the German Packaging Award to the special show on “Sustainable Production and Packaging”. In a practical presentation on approx. 1,200 m², 20 companies from the technology, packaging supplies
F A I R S
Emotions are decisive when reaching for the shelves and the package itself must appeal to all senses
production, packaging logistics and recycling segments showed their new products for facing the challenges of climate change and scarcer resources, and how visitors can implement these without problems in their own companies. If it doesn’t evoke emotions, it’s worthless Those attending the FachPack opening ceremony heard this from Dr. Hans-Georg Häusel, Graduate Psychologist and Director at the Nymphenburg Consult Group, Munich. His crash course on the temptation to buy made one thing clear: the rationally acting “homo oeconomicus” is a myth. Emotions are decisive when reaching for the shelves. This means the package itself must appeal to all senses. How this can function well was shown by the 22 winners of the German Packaging Award 2010, which was presented during the opening ceremony. Fortunately, the exhibition itself also produces a surge of varied emotions! What do you associate spontaneously with FachPack? was one of the questions in a brief online survey by NürnbergMesse. Besides rather rational answers like Central European exhibition, carton or packaging machinery, there was also a variety of associations with at least an emotional “touch”, such as: our most important exhibition, good atmosphere, old friends, communicative, cosmopolitan, up to date, inspiration, curiosity, heavy bags, pain in the feet. The survey also confirmed the good mood in the packaging sector. Over 86% of the exhibitors interviewed expect the positive development in their sector to continue. This agrees with the statements from the visiting industry: Some one-third of the companies are planning large investments in the six- und seven-figure euro range – and this across all the relevant segments for FachPack. The next FachPack will bring emotions to boiling point again from 25–27 September 2012 – in the Exhibition Centre Nuremberg of course.
Dicembre - Gennaio 2011
TecnAlimentaria Food Industry
101