TFG What's On | Issue 1

WHAT’S ON October 2024 / Issue 1

EMPOWERING TRANSFORMATION LEADING DISTRIBUTION

A Seamless Vision:

SAMSUNG'S VIDEO WALL

Redefines Impact!

Tailored to your taste

“As the leading force in distribution, TFG drives growth and redefines possibilities across global markets."

BRIDGING THE GAP Striving for Excellence

Audio Visual

Services

Enhances collaboration in meeting, conference, and training rooms

We excel in delivering expert, reliable services that build lasting client partnerships

UCC & Infrastructure Enhances collaboration in meeting, conference, and training rooms

Volume Volume-driven approach and significant market presence as a leading brand across MEA

ELV

Cyber Security

advanced networking, application security, and vulnerability management

Enhances control and security for residential and commercial buildings

EDITORIAL NOTE

EDITORIAL NOTE

Embracing Innovation and Leadership at Tech First Gulf

As the Marketing Manager and editor, I am excited to share with you the latest insights and updates from the heart of TFG. This past year has been nothing short of remarkable, marked by significant milestones and strategic advancements that have solidified our position as a leader in the IT distribution landscape.

“

Our commitment to innovation and excellence continues to propel us forward!

Our commitment to innovation and excellence continues to propel us forward. From expanding our footprint into 13 countries to launching advanced solutions across Audio Visual, Infrastructure, ELV, UCC, Cybersecurity, Volume, and Services, TFG remains dedicated to creating value and staying ahead of industry trends. Our success is a testament to the hard work of our exceptional team and the strategic partnerships we’ve forged with top technology vendors.

In this issue, you'll find highlights of our recent achievements, strategic initiatives, and insights into how we are empowering our partners and customers. This magazine serves as the voice of distribution, bridging gaps and strengthening our offerings. It provides a platform to announce news and updates from our vendors and explores the evolving demand for cutting-edge solutions while sharing our vision for the future.

Thank you for your continued support and engagement. We look forward to sharing more of our journey with you and celebrating the successes and innovations that define TFG.

Dolly Lakhani

Regional Marketing Manager Tech First Gulf

dolly.l@techfirstgulf.com

IN THIS

ISSUE

Productivity in your hands, in all conditions.

Designed for the New Mobile Workforce.

Samsung

Innovating Displays Beyond Boundaries

12

Logitech:

Revolutionizing Smart Meetings

20

Samsung MX

Productivity in your hands, in all conditions

22

ALE

Raise the bar with next gen WLAN connectvity

Ten Ways Pure Storage Helps You Uncomplete Storage, Forever

October 2024 / Issue 1

32

28

Protecting Your Applications and Infrastructure: Protection Strategies in the AI Age

38

www.techfirstgulf.com 4

IN THIS

ISSUE Huawei

eKIT SME Products For The Distribution Market

34

Razer

Wolverine V3 Pro FOR THE PRO

37

Radware

Radware Reports 265% Rise in Web DDoS Attacks

40

Eufy

Forever Power Security with BionicMind

Streamlining Cybersecurity with Seceon’s Unified Platform

October 2024 / Issue 1

43

44

The Perfect Sound Requires Both Excellet Technology and an Unceasing Pursuit of Research

50

www.techfirstgulf.com 5

IN THIS

ISSUE TP-LINK

Tapo Smart Home Solution Smart. Secure. Easy

53

Belden

Delivers the Infrastructure that makes the digital journey simpler

58

Seclore

Revolutionizing Smart Meetings

62

Secure Logiq

Specialised Server Technology for HD Surveillance

Invicti Expands App Security Platform With Comprehensive API Security

October 2024 / Issue 1

63

56

Commvault: The Gold Standard In Cyber Resilience

60

www.techfirstgulf.com 6

IN THIS

ISSUE Arcon

Building Next-Gen Solutions for Protecting Digital Identities

72

NETGEAR

Demonstrates its Comprehensive Switches at GITEX 2024

74

TOA

The perfect sound requires both unceasing pursuit of reasearch

78

H3C

Industry leader in the provision of Digital Solutions

80

Honeywell

Security Management For SMB Businesses

WolfVision's Participation in the Gitex Technology Exhibition in Dubai

October 2024 / Issue 1

82

64

Hytera: Harnessing the Power of 5G and AI

68

www.techfirstgulf.com 7

Transforming the Norm AKASHDEEP SINGH LALVANI Chief Strategy Officer

At Tech First Gulf, I am responsible for guiding our strategic direction, ensuring we remain at the forefront of innovation. What excites me most about our journey is our unwavering commitment to staying ahead of the curve. This dedication has recently led to a significant milestone—our successful expansion into 13 new countries, further solidifying our position as a leader in the MEA&I region.

Strategic planning at Tech First Gulf is a dynamic and collaborative process. It involves constant assessment of market trends, emerging technologies, and the evolving needs of our customers. I believe in leveraging data-driven insights combined with intuitive decision-making to craft strategies that are both effective and adaptable.

This approach ensures that we can respond

swiftly to changes in the industry while maintaining a clear focus on our long-term objectives.

Throughout my career, I have been passionate about fostering a culture of creativity and continuous improvement. At Tech First Gulf, we are preparing ourselves to navigate the future trends of cloud computing, AI, and sustainability. In an industry that is constantly changing, I believe that embracing innovation, adaptability, and lifelong learning are crucial to our continued success.

And this is just the beginning; we have more expansions planned as we continue to grow and evolve.

October 2024 / Issue 1

www.techfirstgulf.com

6

Raising the Benchmark “For me, leadership is about blending strategic vision with hands-on involvement, ensuring our team is empowered”

My experience with Tech First Gulf has been profoundly rewarding, driven by a vision to solidify our leadership in the IT distribution sector across the MEA&I region. As Managing Director, I’ve had the privilege of seeing our strategic plans come to life, resulting in consistent growth through our commitment to agility, efficiency, and innovation.

Looking ahead, our future priorities are clear. We are focused on embracing emerging technologies, recognizing that staying ahead in a rapidly

evolving tech landscape requires us to continually explore and integrate innovative solutions. We are also dedicated to deepening our market penetration, which involves strengthening our presence and influence across existing and new markets.

Additionally, integrating sustainability into our core operations is a key priority. As we strive to set new standards of excellence, we are committed to incorporating sustainable practices into every aspect of our business, ensuring that our growth contributes positively to the environment and society.

In summary, our mission is to drive ongoing growth and set new benchmarks in the IT distribution sector, guided by a vision that balances strategic foresight with proactive, hands-on leadership.

HEMANT MALI Founder & Director

October 2024 / Issue 1

www.techfirstgulf.com

9

Years of Achievement

2021 2020 2019 Onboarding Tech First Gulf was founded with a clear vision to differentiate in the IT distribution market. We began forming key partnerships and establishing our presence in the MEA region.

Regional Growth And Efficiency Expansion and Innovation We significantly expanded our portfolio by adding Gartner-leading technologies and signed agreements with Volume Distribution Vendors. The year marked our entry into new markets and the strengthening of our regional footprint.

October 2024 / Issue 1

TFG increased its regional presence with a dedicated team and offices across the MEA region. We established local warehousing with 7+ locations and automated over 950 partner transactions. This period was marked by significant execution and business development.

www.techfirstgulf.com 10

2024 2023 2022 Continued Excellence

Global Expansion and Growth Industry Recognition We launched advanced Cyber Security solutions, reinforcing our leadership in the sector. Our participation in major industry tradeshows like BLACKHAT, GITEX and GISEC highlighted our technological advancements and market position.

October 2024 / Issue 1

Tech First Gulf expanded into 13 new countries, demonstrating our MEA&I reach and market expansion. We established state-of-the-art Experience Centres in key locations to drive innovation and collaboration.

Tech First Gulf is well poised to surpass its turnover goals. Our team significantly expanded, and we established strong partnerships with UCC and Infrastructure vendors. The Cyber Security portfolio continued to grow, with a substantial increase in active partner transactions. We also opened new offices in South Africa, Egypt, and India.

www.techfirstgulf.com 11

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

 ʒʪ̺̋Юʪλ̋͠˟ ͠ʪЮʪλ Ƌɇ͗ϔЈ͠˟ࣼϔ λ̋ʀ˸ Ŷ ǯɇ̺​̺ ʀλʪɇϪʪϔ Ю̋ϔЈ ʒʪʪΪʪϔϪ ɵ̺ɇʀ̪ϔ ɇ 







͠Ϫࣦ̋λʪѤʪʀϪ̋ʹ͠ Ϫʪʀ˸͠  

Innovating Displays Beyond Boundaries   

 Continuing No. 1 market leadership in  display solutions for 15 years    

12

࡝ Ƌʹ͗ʪ ˛ʪɇϪЈλʪϔ ͗ɇч Юɇλч ɵч ͗ʹ









  ʒʪ̺̋Юʪλ̋͠˟ ͠ʪЮʪλࣦɵʪ˛ʹλʪࣦϔʪʪ͠ Ю̋ϔЈɇ̺ ʪфΪʪλ̋ʪ͠ʀʪϔ࢚ 9ɇϔʪʒ ʹ͠ Ƌɇ͗ϔЈ͠˟ࣼϔ λ̋ʀ˸ ŶএU ˸ʪλ̋Ϫɇ˟ʪ ɇ͠ʒ ɇʀʀЈ͗Ј̺ɇϪʪʒ ùkU ʪфΪʪλϪ̋ϔʪࡰ Ơ˸ʪ ǯɇ̺​̺ ʀλʪɇϪʪϔ Ю̋ϔЈɇ̺ ̋͠​͠ʹЮɇϪ̋ʹ͠ й̋Ϫ˸ ͠ʹ ɵʹЈ͠ʒɇλ̋ʪϔࡰ ΪλʹЮ̋ʒ̋͠˟ Ϫ˸ʪ  ʒʪʪΪʪϔϪ ɵ̺ɇʀ̪ϔ ɇ͠ʒ Ϊλ̋ϔϪ̋͠ʪ ʀʹ̺ʹλϔࡰ Ϫɇ̪̋͠˟ ɇ͠ч Ϊ̋ʀϪЈλʪ Ϫʹ Ϫ˸ʪ ͠ʪфϪ ʒʪ̺̋Юʪλ̋͠˟ ͠ʪЮʪλࣦɵʪ˛ʹλʪࣦϔʪʪ͠ Ю̋ϔЈɇ̺ ʪфΪʪλ̋ʪ͠ʀʪϔ࢚ 9ɇϔʪʒ ʹ͠ 





Ƌɇ͗ϔЈ͠˟ࣼϔ λ̋ʀ˸ ŶএU ˸ʪλ̋Ϫɇ˟ʪ ɇ͠ʒ ɇʀʀЈ͗Ј̺ɇϪʪʒ ùkU ʪфΪʪλϪ̋ϔʪࡰ Ơ˸ʪ ǯɇ̺​̺ ʀλʪɇϪʪϔ Ю̋ϔЈɇ̺ ̋͠​͠ʹЮɇϪ̋ʹ͠ й̋Ϫ˸ ͠ʹ ɵʹЈ͠ʒɇλ̋ʪϔࡰ ΪλʹЮ̋ʒ̋͠˟ Ϫ˸ʪ ʒʪʪΪʪϔϪ ɵ̺ɇʀ̪ϔ ɇ͠ʒ Ϊλ̋ϔϪ̋͠ʪ ʀʹ̺ʹλϔࡰ Ϫɇ̪̋͠˟ ɇ͠ч Ϊ̋ʀϪЈλʪ Ϫʹ Ϫ˸ʪ ͠ʪфϪ 



 





9̺ɇʀ̪ Ƌʪɇ̺ Ϫʪʀ˸͠ʹ̺ʹ˟ч ɵ̺ɇ̪͠ʪϪϔ Ϫ˸ʪ ϔʀλʪʪ͠ й̋Ϫ˸ ɇ Ϊʪλ˛ʪʀϪ ɵ̺ɇʀ̪ ɵɇʀ̪˟λʹЈ͠ʒ࢚ ÄϪ ͗ɇ̪ʪϔ Ơ˸ʪ ǯɇ̺​̺ ɇ Ј̋͠˛ʹλ͗ࡰ ϔʪɇ̺͗ʪϔϔ ʀɇ͠Юɇϔ ˛ʹλ ΪЈλʪλ ɵ̺ɇʀ̪ ̺ʪЮʪ̺ϔ  

͠Ϫࣦ̋λʪѤʪʀϪ̋ʹ͠ Ϫʪʀ˸͠ʹ̺ʹ˟ч   

  ɇ̺ ʪфΪʪλ̋ʪ͠ʀʪϔ࢚ 9ɇϔʪʒ ʹ͠   ɇʀʀЈ͗Ј̺ɇϪʪʒ ùkU ʪфΪʪλϪ̋ϔʪࡰ Ơ˸ʪ   ˸ ͠ʹ ɵʹЈ͠ʒɇλ̋ʪϔࡰ ΪλʹЮ̋ʒ̋͠˟ Ϫ˸ʪ  Ϫɇ̪̋͠˟ ɇ͠ч Ϊ̋ʀϪЈλʪ Ϫʹ Ϫ˸ʪ ͠ʪфϪ  







 ͠Ϫࣦ̋λʪѤʪʀϪ̋ʹ͠ Ϫʪʀ˸͠ʹ̺ʹ˟ч 







  ̋͠˸ʪλʪ͠Ϫ ʀʹ̺ʹλ δЈɇ̺̋Ϫ̋ʪϔࡰ й̋Ϫ˸ Ϫйʹ Ϫ̋͗ʪϔ࡝ ΪЈλʪλ  Ю̋ɵλɇ͠Ϫ ɇ͠ʒ ͠ɇϪЈλɇ̺ ʀʹ̺ʹλϔ ˛ʹλ ɇ͠ ɇйʪࣦ̋͠ϔΪ̋λ̋͠˟ Ю̋ϔЈɇ̺ ʪфΪʪλ̋ʪ͠ʀʪࡰ ɵλ̋͠˟̋͠˟ ʒʪϪɇ̺̋ϔ Ϫʹ ̺̋˛ʪ ɇϔ ̋˛ чʹЈ 

࡝ Ƌʹ͗ʪ ˛ʪɇϪЈλʪϔ ͗ɇч Юɇλч ɵч ͗ʹʒʪ̺ϔ࢚

  



࡝ ̋˟Јλʪ ̋ϔ ɵɇϔʪʒ ʹ͠ ̋͠Ϫʪλ͠ɇ̺ ϪʪϔϪ̋͠˟ ϔϪɇ͠ʒɇλʒϔ ɇ˟ɇ̋͠ϔϪ Ƌɇ͗ϔЈ͠˟ࣼϔ 

     ࡝ Ƌʹ͗ʪ ˛ʪɇϪЈλʪϔ ͗ɇч Юɇλч ɵч ͗ʹʒʪ̺ϔ࢚





 

kЮʪλч ϔʪʀʹ͠ʒ ʹ˛ ʀʹ͠Ϫʪ͠Ϫ ̋ϔ ̋͠ϔϪɇ͠Ϫ̺ч ɇ͠ɇ̺чіʪʒ ɇ͠ʒ ʹΪϪ̋͗̋іʪʒ ˛ʹλ Ϊʪλ˛ʪʀϪ Ϊ̋ʀϪЈλʪ δЈɇ̺̋Ϫч࢚ Ơ˸ʪ Ϊʹйʪλ˛Ј̺ ĒÄAŶį Ä Ŧλʹʀʪϔϔʹλ ʒʪ̺̋Юʪλϔ ϔЈΪʪλ̋ʹλ Ю̋ϔЈɇ̺ϔ ̋͠ ɇ͠ч ϔ̋іʪ ЈΪ Ϫʹ ߪè λʪϔʹ̺ЈϪ̋ʹ͠ࡰ ʪ͠˸ɇ͠ʀ̋͠˟ ʀʹ͠ϪλɇϔϪ ɇ͠ʒ 

13 



ʪ ϔʀλʪʪ͠ й̋Ϫ˸ ̪ʪϔ Ơ˸ʪ ǯɇ̺​̺ ɇ λ ɵ̺ɇʀ̪ ̺ʪЮʪ̺ϔ 

 ̋͗ʪϔ࡝ ΪЈλʪλ  йʪࣦ̋͠ϔΪ̋λ̋͠˟ Ϫʹ ̺̋˛ʪ ɇϔ ̋˛ чʹЈ

ϔϪ Ƌɇ͗ϔЈ͠˟ࣼϔ

ɇ͠ɇ̺чіʪʒ ɇ͠ʒ Ơ˸ʪ Ϊʹйʪλ˛Ј̺ λ Ю̋ϔЈɇ̺ϔ ̋͠ ɇ͠ч ʹ͠ϪλɇϔϪ ɇ͠ʒ



14

15



  Äʒʪɇϔ ɇλʪ ɵλʹЈ˟˸Ϫ Ϫʹ ̺̋˛ʪ ̋͠ϔϪɇ͠Ϫ̺ч ʹ͠ Ƌɇ͗ϔЈ͠˟ ̺̋Ϊ ϔʪλ̋ʪϔ й̋Ϫ˸ ɇ͠ Äʒʪɇϔ ɇλʪ ɵλʹЈ˟˸Ϫ Ϫʹ ̺̋˛ʪ ̋͠ϔϪɇ͠Ϫ̺ч ʹ͠ Ƌɇ͗ϔЈ͠˟ ̺̋Ϊ ϔʪλ̋ʪϔ й̋Ϫ˸ ɇ͠ ̋͠ϪЈ̋Ϫ̋Юʪ Јϔʪλ ̋͠Ϫʪλ˛ɇʀʪ࢚ ÄϪϔ Ј̋͠δЈʪ Ϊʪ͠ ɇ͠ʒ ɵλЈϔ˸ ͗ʹʒʪ ɇ͠ʒ Юɇλ̋ʹЈϔ ̋͠ϪЈ̋Ϫ̋Юʪ Јϔʪλ ̋͠Ϫʪλ˛ɇʀʪ࢚ ÄϪϔ Ј̋͠δЈʪ Ϊʪ͠ ɇ͠ʒ ɵλЈϔ˸ ͗ʹʒʪ ɇ͠ʒ Юɇλ̋ʹЈϔ йλ̋Ϫ̋͠˟ Ϫʹʹ̺ϔ ΪλʹЮ̋ʒʪϔ ɇ λʪɇ̺ࣦйʹλ̺ʒ йλ̋Ϫ̋͠˟ ʪфΪʪλ̋ʪ͠ʀʪ࢚ йλ̋Ϫ̋͠˟ Ϫʹʹ̺ϔ ΪλʹЮ̋ʒʪϔ ɇ λʪɇ̺ࣦйʹλ̺ʒ йλ̋Ϫ̋͠˟ ʪфΪʪλ̋ʪ͠ʀʪ࢚

 

  

  

 

 

Äʒʪɇϔ ɇλʪ ɵλʹЈ˟˸Ϫ Ϫ Äʒʪɇϔ ɇλʪ   ̋͠ϪЈ̋Ϫ̋Юʪ Јϔʪλ ̋͠Ϫʪλ˛ ̋͠ϪЈ̋Ϫ̋Юʪ Ј йλ̋Ϫ̋͠˟ Ϫʹʹ̺ϔ ΪλʹЮ̋ʒ йλ̋Ϫ̋͠˟ Ϫʹ ƹƋ9ࡰ ³UĒÄࡰ UŦ ɇ͠ʒ įŦƋ ϔ̺ʹϪ࡝࢚ Ơ˸ʪч ɇ̺ϔʹ ƹƋ9ࡰ ³UĒÄࡰ UŦ ɇ͠ʒ įŦƋ ϔ̺ʹϪ࡝࢚

  ϔʀλʪʪࣦ͗̋͠λλʹλ̋͠˟࢚ ϔʀλʪʪࣦ͗̋͠λλʹλ̋͠˟࢚    







    



 



Ƌɇ͗ϔЈ͠˟ ̺̋Ϊ ɇ͠ʒ ̺̋Ϊ Ŧλʹ ɇλʪ ɇЮɇ̺̋ɇɵ̺ʪ ̋͠ ɇ Юɇλ̋ʪϪч ʹ˛ ϔ̋іʪϔ Ϫʹ Ƌɇ͗ϔЈ͠˟ ̺̋Ϊ ɇ͠ʒ ̺̋Ϊ Ŧλʹ ɇλʪ ɇЮɇ̺̋ɇɵ̺ʪ ̋͠ ɇ Юɇλ̋ʪϪч ʹ˛ ϔ̋іʪϔ Ϫʹ ϔЈ̋Ϫ ɇ͠ч ϔΪɇʀʪ ̋͠ ɵʹϪ˸ ʀʹλΪʹλɇϪʪ ɇ͠ʒ ʪʒЈʀɇϪ̋ʹ͠ ʪ͠Ю̋λʹ͗͠ʪ͠Ϫϔ࢚ ϔЈ̋Ϫ ɇ͠ч ϔΪɇʀʪ ̋͠ ɵʹϪ˸ ʀʹλΪʹλɇϪʪ ɇ͠ʒ ʪʒЈʀɇϪ̋ʹ͠ ʪ͠Ю̋λʹ͗͠ʪ͠Ϫϔ࢚ Ƌ͗ʹʹϪ˸ Ϊʪࣦ͠ϪʹࣦΪɇΪʪλ йλ̋Ϫ̋͠˟ ʪфΪʪλ̋ʪ͠ʀʪ ɇ̺​̺ʹй Јϔʪλϔ Ϫʹ Ƌ͗ʹʹϪ˸ Ϊʪࣦ͠ϪʹࣦΪɇΪʪλ йλ̋Ϫ̋͠˟ ʪфΪʪλ̋ʪ͠ʀʪ ɇ̺​̺ʹй Јϔʪλϔ Ϫʹ   ʒ̋˛˛̋ʀЈ̺Ϫ̋ʪϔ࢚ Ŷʪ˟ɇλʒ̺ʪϔϔ ʹ˛ Ϫ˸ʪ ϔ̋іʪ ʹ˛ ɇ ϔΪɇʀʪࡰ ͠Ј͗ɵʪλ ʹ˛ ʒ̋˛˛̋ʀЈ̺Ϫ̋ʪϔ࢚ Ŷʪ˟ɇλʒ̺ʪϔϔ ʹ˛ Ϫ˸ʪ ϔ̋іʪ ʹ˛ ɇ ϔΪɇʀʪࡰ ͠Ј͗ɵʪλ ʹ˛ ΪʪʹΪ̺ʪ ʹλ Јϔʪ ʀɇϔʪࡰ ̺̋Ϊ Ŧλʹ ̋ϔ ɇ͠ ʹΪϪ̋͗ɇ̺ ϔʹ̺ЈϪ̋ʹ͠ ˛ʹλ Јϔʪλϔ ΪʪʹΪ̺ʪ ʹλ Јϔʪ ʀɇϔʪࡰ ̺̋Ϊ Ŧλʹ ̋ϔ ɇ͠ ʹΪϪ̋͗ɇ̺ ϔʹ̺ЈϪ̋ʹ͠ ˛ʹλ Јϔʪλϔ  

Ƌ ϔ Ƌ  ʒ Ϊ 

 



 

 

 

 

 

 

   ࡝࡝ Ơ˸ʪ ˛ʪɇϪЈλʪࢡϔ ɇЮɇ̺̋ɇɵ̺̋̋Ϫч ͗ɇч ͠ʹϪ ɵʪ ϔЈΪΪʹλϪʪʒ ʒʪΪʪ͠ʒ̋͠˟ ʹ͠ Юɇλч ɵч ʀЈϔϪʹ͗ʪλ ʪ͠Ю̋λʹ͗͠ʪ͠Ϫ ̋͠ʀ̺Јʒ̋͠˟ λʪ˟̋ʹ࢚͠ ࡝࡝ Ơ˸ʪ ˛ʪɇϪЈλʪࢡϔ ɇЮɇ̺̋ɇɵ̺̋̋Ϫч ͗ɇч ͠ʹϪ ɵʪ ϔЈΪΪʹλϪʪʒ ʒʪΪʪ͠ʒ̋͠˟ ʹ͠ Юɇλч ɵч ʀЈϔϪʹ͗ʪλ ʪ͠Ю̋λʹ͗͠ʪ͠Ϫ ̋͠ʀ̺Јʒ̋͠˟ λʪ˟̋ʹ࢚͠ ࡝࡝࡝ ŶʪδЈ̋λʪϔ 9ʹф̺̋˟˸Ϫ λʪ˟̋ϔϪλɇϪ̋ʹ͠ ɇ͠ʒ ϔЈɵϔʀλ̋ΪϪ̋ʹ͠ Ϫʹ Јϔʪ Ϫ˸̋ϔ ϔʪλЮ̋ʀʪ ɇ͠ʒ Ϫ˸ʪ ϔʪλЮ̋ʀʪ ɇЮɇ̺̋ɇɵ̺̋̋Ϫч Юɇλ̋ʪϔ ɵч λʪ˟̋ʹ࢚͠ ࡝࡝࡝ ŶʪδЈ̋λʪϔ 9ʹф̺̋˟˸Ϫ λʪ˟̋ϔϪλɇϪ̋ʹ͠ ɇ͠ʒ ϔЈɵϔʀλ̋ΪϪ̋ʹ͠ Ϫʹ Јϔʪ Ϫ˸̋ϔ ϔʪλЮ̋ʀʪ ɇ͠ʒ Ϫ˸ʪ ϔʪλЮ̋ʀʪ ɇЮɇ̺̋ɇɵ̺̋̋Ϫч Юɇλ̋ʪϔ ɵч λʪ˟̋ʹ࢚͠

 

 ࡝࡝ ࡝࡝

 

     

 



      

 

 



 

  

  



  

 

  

 

 



 

Ϫʹ ̺̋˛ʪ ̋͠ϔϪɇ͠Ϫ̺ч ʹ͠ Ƌɇ͗ϔЈ͠˟ ̺̋Ϊ ϔʪλ̋ʪϔ й̋Ϫ˸ ɇ͠ Ϫɇ͠Ϫ̺ч ʹ͠ Ƌɇ͗ϔЈ͠˟ ̺̋Ϊ ϔʪλ̋ʪϔ й̋Ϫ˸ ɇ͠   ǯ ǯ̋Ϫ˸ ǯʹλ̪ϔΪɇʀʪ ϔʪʀЈλʪʒ ɵч è͠ʹфࡰ ̺̋Ϊ ϔʪλ̋ʪϔ ʪ͠ɇɵ̺ʪ Јϔʪλϔ Ϫʹ ʪɇϔ̺̋ч ɇʀʀʪϔϔ ǯ̋Ϫ˸ ǯʹλ̪ϔΪɇʀʪ ϔʪʀЈλʪʒ ɵч è͠ʹфࡰ ̺̋Ϊ ϔʪλ̋ʪϔ ʪ͠ɇɵ̺ʪ Јϔʪλϔ Ϫʹ ʪɇϔ̺̋ч ɇʀʀʪϔϔ   λ Ј̋͠δЈʪ Ϊʪ͠ ɇ͠ʒ ɵλЈϔ˸ ͗ʹʒʪ ɇ͠ʒ Юɇλ̋ʹЈϔ λ˛ɇʀʪ࢚ ÄϪϔ Ј̋͠δЈʪ Ϊʪ͠ ɇ͠ʒ ɵλЈϔ˸ ͗ʹʒʪ ɇ͠ʒ Юɇλ̋ʹЈϔ ƹƋ9ࡰ ³UĒÄࡰ UŦ ɇ͠ʒ įŦƋ ϔ̺ʹϪ࡝࢚ Ơ˸ʪч ɇ̺ϔʹ ϔЈΪΪʹλϪ ʀʹ͠​͠ʪʀϪ̋ʹ͠ Ϫʹ ɇ͠ч ƹƋ9ࡰ ³UĒÄࡰ UŦ ɇ͠ʒ įŦƋ ϔ̺ʹϪ࡝࢚ Ơ˸ʪч ɇ̺ϔʹ ϔЈΪΪʹλϪ ʀʹ͠​͠ʪʀϪ̋ʹ͠ Ϫʹ ɇ͠ч Ē ̺ࣦйʹλ̺ʒ йλ̋Ϫ̋͠˟ ʪфΪʪλ̋ʪ͠ʀʪ࢚ ̋ʒʪϔ ɇ λʪɇ̺ࣦйʹλ̺ʒ йλ̋Ϫ̋͠˟ ʪфΪʪλ̋ʪ͠ʀʪ࢚   λʪ͗ʹϪʪ ŦAࡰ ͠ʪϪйʹλ̪ ʒλ̋Юʪ ɇ͠ʒ ʹϪ˸ʪλ Ϫ˸̋λʒࣦΪɇλϪч ɇΪΪ̺̋ʀɇϪ̋ʹ͠ϔ ϔЈʀ˸ ɇϔ λʪ͗ʹϪʪ ŦAࡰ ͠ʪϪйʹλ̪ ʒλ̋Юʪ ɇ͠ʒ ʹϪ˸ʪλ Ϫ˸̋λʒࣦΪɇλϪч ɇΪΪ̺̋ʀɇϪ̋ʹ͠ϔ ϔЈʀ˸ ɇϔ Ϫ ʀʹ͠​͠ʪʀϪ̋ʹ͠ Ϫʹ ɇ͠ч ʹ ϔЈΪΪʹλϪ ʀʹ͠​͠ʪʀϪ̋ʹ͠ Ϫʹ ɇ͠ч ࡝ ϔʀλʪʪࣦ͗̋͠λλʹλ̋͠˟࢚ ϔʀλʪʪࣦ͗̋͠λλʹλ̋͠˟࢚ Ē̋ʀλʹϔʹ˛Ϫߥߨߧࡰ 9ʹф̺̋˟˸Ϫ Ē̋͗̋ʹAʹ͠​͠ʪʀϪ ɇ͠ʒ Ю̋ʒʪʹ ʀɇ̺​̺ ɇΪΪ̺̋ʀɇϪ̋ʹ͠ϔ࢚ Ē̋ʀλʹϔʹ˛Ϫߥߨߧࡰ 9ʹф̺̋˟˸Ϫ Ē̋͗̋ʹAʹ͠​͠ʪʀϪ ɇ͠ʒ Ю̋ʒʪʹ ʀɇ̺​̺ ɇΪΪ̺̋ʀɇϪ̋ʹ͠ϔ࢚     ࡝ Юɇ̺̋ɇɵ̺ʪ ɇΪΪϔ ͗ɇч Юɇλч ɵч λʪ˟̋ʹ͠ ɇ͠ʒ λʪδЈ̋λʪ ϔʪλЮ̋ʀʪ ϔЈɵϔʀλ̋ΪϪ̋ʹ࢚͠ ࡝ Юɇ̺̋ɇɵ̺ʪ ɇΪΪϔ ͗ɇч Юɇλч ɵч λʪ˟̋ʹ͠ ɇ͠ʒ λʪδЈ̋λʪ ϔʪλЮ̋ʀʪ ϔЈɵϔʀλ̋ΪϪ̋ʹ࢚͠

17



 



 

  ɵɇϔʪʒ ʹ͠ ͠ʒλʹ̋ʒ įƋ ɇ͠ʒ Ϊλʹ ɵɇϔʪʒ ʹ͠ ͠ʒλʹ̋ʒ įƋ ̋͠ϪЈ̋Ϫ̋Юʪ Јϔʪλ ʪфΪʪλ̋ʪ͠ʀʪ࢚ ǾʹЈ ̋͠ϪЈ̋Ϫ̋Юʪ Јϔʪλ ʪфΪʪλ̋ʪ͠ ͗ɇ̢ʹλ ʪʒЈʀɇϪ̋ʹ͠ɇ̺ ɇΪΪϔ ˛λʹ͗ ͗ɇ̢ʹλ ʪʒЈʀɇϪ̋ʹ͠ɇ̺ ɇΪΪ ʪʒЈʀɇϪ̋ʹ͠ɇ̺ ʪ͠Ю̋λʹ͗͠ʪ͠Ϫ ͗ʹ ʪʒЈʀɇϪ̋ʹ͠ɇ̺ ʪ͠Ю̋λʹ͗͠   ɇ͠ʒ ʀʹ͠Юʪ̋͠ʪ͠Ϫ Јϔɇɵ̺̋̋Ϫч࢚ ɇ͠ʒ ʀʹ͠Юʪ̋͠ʪ͠Ϫ Јϔɇɵ̋

ʪϔ Ϫʹ ʪ͠Ϫϔ࢚

ϔ

   

kUù AʪλϪ̋ѣʀɇϪ̋ʹ͠ ࣜǯ U ϔʪλ̋ʪϔࣝ kUù AʪλϪ̋ѣʀɇϪ̋ʹ͠ ࣜǯ U ϔʪλ      

λʪ˟̋ʹ࢚͠ ч λʪ˟̋ʹ࢚͠





$Q LQWXLWLYH 8; WKDW ɪWV \RXU QHHGV $Q LQWXLWLYH 8; WKDW ɪWV \RXU QHHGV

 

 

6HDPOHVV PDQDJHPHQW 6HDPOHVV PDQDJH

 

˟Јɇλɇ͠Ϫʪʪ̋͠˟ ʹΪʪλɇϪ̋ʹ͠ɇ̺ ʪ˛ѣʀ̋ʪ͠ʀч ɇ ˟Јɇλɇ͠Ϫʪʪ̋͠˟ ʹΪʪλɇϪ̋ʹ͠ɇ̺ ʪ˛

ʀʀʪϔϔ Ơ˸ʪ ǯ A ɇ͠ʒ ǯ U ϔʪλ̋ʪϔ ʹ˛˛ʪλϔ ˛ɇ̺͗̋̋ɇλ̋Ϫч Ϫʹ ̋Ϫϔ Јϔʪλϔ࢚ ÄϪࢡϔ ʀʹ͗ΪɇϪ̋ɵ̺ʪ Ơ˸ʪ ǯ A ɇ͠ʒ ǯ U ϔʪλ̋ʪϔ ʹ˛˛ʪλϔ ˛ɇ̺͗̋̋ɇλ̋Ϫч Ϫʹ ̋Ϫϔ Јϔʪλϔ࢚ ÄϪࢡϔ ʀʹ͗ΪɇϪ̋ɵ̺ʪ ǯ̋Ϫ˸ ɇ͠ kUù ʀʪλϪ̋ѣʀɇϪ̋ʹ͠ࡰ Ϫ˸ʪ ǯ U ǯ̋Ϫ˸ ɇ͠ kUù ʀʪλϪ̋ѣʀɇϪ̋ʹ͠ ͗ΪɇϪ̋ɵ̺ʪ ǯ̋Ϫ˸ ɇ͠ kUù ʀʪλϪ̋ѣʀɇϪ̋ʹ͠ࡰ Ϫ˸ʪ ǯ U ϔʪλ̋ʪϔ ϔЈΪΪʹλϪϔ ɇ Юɇλ̋ʪϪч ʹ˛ ʹʹ˟̺ʪ ǯ̋Ϫ˸ ɇ͠ kUù ʀʪλϪ̋ѣʀɇϪ̋ʹ͠ࡰ Ϫ˸ʪ ǯ U ϔʪλ̋ʪϔ ϔЈΪΪʹλϪϔ ɇ Юɇλ̋ʪϪч ʹ˛ ʹʹ˟̺ʪ Ơ˸ʪ ǯ A ɇ͠ʒ ǯ U ϔʪλ̋ʪϔ Ϊλ

  Ơ˸ʪ ǯ A ɇ͠ʒ ǯ U ϔʪλ̋ʪϔ ΪλʹЮ̋ʒʪϔ ɇ ʒ ϔʪλЮ̋ʀʪϔ ̺̪̋ʪ ʹʹ˟̺ʪ Ŧ̺ɇч ɇ͠ʒ ǾʹЈƠЈɵ ϔʪλЮ̋ʀʪϔ ̺̪̋ʪ ʹʹ˟̺ʪ Ŧ̺ɇч ɇ͠ ʪɇϔ̺̋ч ʀЈϔϪʹ͗̋іɇɵ̺ʪ ˸ʹ͗ʪ ϔʀλʪʪ࢚͠ Ơ˸ʪϔʪ ˛ʪɇϪЈλʪϔ ʀλʪɇϪʪ ͗ʹλʪ Ѥʪф̋ɵ̺̋̋Ϫч ʪɇϔ̺̋ч ʀЈϔϪʹ͗̋іɇɵ̺ʪ ˸ʹ͗ʪ ϔʀλʪʪ࢚͠ Ơ˸ʪϔʪ ˛ʪɇϪЈλʪϔ ʀλʪɇϪʪ ͗ʹλʪ Ѥʪф̋ɵ̺̋̋Ϫч ɇΪΪϔ ̺̪̋ʪ ʹʹ˟̺ʪ A̺ɇϔϔλʹʹ͗ ̺ʪɇʒϔ Ϫʹ ɇΪΪϔ ̺̪̋ʪ ʹʹ˟̺ʪ A̺ɇϔϔλʹʹ͗  ϔʪλЮ̋ʀʪϔ ̺̪̋ʪ ʹʹ˟̺ʪ Ŧ̺ɇч ɇ͠ʒ ǾʹЈƠЈɵʪ࢚ Ơ˸̋ϔ ɇʀʀʪϔϔ Ϫʹ ͗ɇ̢ʹλ ʪʒЈʀɇϪ̋ʹ͠ɇ̺ ϔʪλЮ̋ʀʪϔ ̺̪̋ʪ ʹʹ˟̺ʪ Ŧ̺ɇч ɇ͠ʒ ǾʹЈƠЈɵʪ࢚ Ơ˸̋ϔ ɇʀʀʪϔϔ Ϫʹ ͗ɇ̢ʹλ ʪʒЈʀɇϪ̋ʹ͠ɇ̺ ʪϔϔʪ͠Ϫ̋ɇ̺ ˛ʹλ ɇʒЮɇ͠ʀʪʒ ʪʒЈʀɇϪ̋ʹ͠ɇ̺ ʪ͠ ʪϔϔʪ͠Ϫ̋ɇ̺ ˛ʹλ ɇʒЮɇ͠ʀʪʒ ʪʒЈʀ  ̋͠ ɵЈ̺̋ʒ̋͠˟ ɇ͠ ʪ͠Ю̋λʹ͗͠ʪ͠Ϫ Ϫ˸ɇϪ ϔЈ̋Ϫϔ Юɇλ̋ʹЈϔ ̺ʪɇλ̋͠͠˟ ͠ʪʪʒϔ࢚ ̋͠ ɵЈ̺̋ʒ̋͠˟ ɇ͠ ʪ͠Ю̋λʹ͗͠ʪ͠Ϫ Ϫ˸ɇϪ ϔЈ̋Ϫϔ Юɇλ̋ʹЈϔ ̺ʪɇλ̋͠͠˟ ͠ʪʪʒϔ࢚  ч Ѥʪф̋ɵ̺̋̋Ϫч ɇΪΪϔ ̺̪̋ʪ ʹʹ˟̺ʪ A̺ɇϔϔλʹʹ͗ ̺ʪɇʒϔ Ϫʹ ̋͠ʀλʪɇϔʪʒ ʪ˛ѣʀ̋ʪ͠ʀч ɇ͠ʒ ʪ͠˸ɇ͠ʀʪʒ ɇΪΪϔ ̺̪̋ʪ ʹʹ˟̺ʪ A̺ɇϔϔλʹʹ͗ ̺ʪɇʒϔ Ϫʹ ̋͠ʀλʪɇϔʪʒ ʪ˛ѣʀ̋ʪ͠ʀч ɇ͠ʒ ʪ͠˸ɇ͠ʀʪʒ Ϫ˸ʪ λʪ͗ʹϪʪ ͗ɇ͠ɇ˟ʪ͗ʪ͠Ϫ ʹ˛ й˸̋Ϫʪɵʹɇ Ϫ˸ʪ λʪ͗ʹϪʪ ͗ɇ͠ɇ˟ʪ͗ʪ͠Ϫ ʹ˛

18

   

 

   

   

    ɇ ˛ɇ̺͗̋̋ɇλ ɇ͠ʒ ʹЮ̋ʒʪϔ ɇ ˛ɇ̺͗̋̋ɇλ ɇ͠ʒ ɵɇϔʪʒ ʹ͠ ͠ʒλʹ̋ʒ įƋ ɇ͠ʒ ΪλʹЮ̋ʒʪϔ ɇ ˛ɇ̺͗̋̋ɇλ ɇ͠ʒ ɵɇϔʪʒ ʹ͠ ͠ʒλʹ̋ʒ įƋ ɇ͠ʒ ΪλʹЮ̋ʒʪϔ ɇ ˛ɇ̺͗̋̋ɇλ ɇ͠ʒ Ј ʀɇ͠ ʒʹй̺͠ʹɇʒ ɇ͠ʒ Јϔʪ ʹй̺͠ʹɇʒ ɇ͠ʒ Јϔʪ ̋͠ϪЈ̋Ϫ̋Юʪ Јϔʪλ ʪфΪʪλ̋ʪ͠ʀʪ࢚ ǾʹЈ ʀɇ͠ ʒʹй̺͠ʹɇʒ ɇ͠ʒ Јϔʪ ͗ ʹʹ˟̺ʪ Ŧ̺ɇч࢚ Ơ˸̋ϔ ͗ɇ̪ʪϔ Ϫ˸ʪ ʪ Ŧ̺ɇч࢚ Ơ˸̋ϔ ͗ɇ̪ʪϔ Ϫ˸ʪ ̋͠ϪЈ̋Ϫ̋Юʪ Јϔʪλ ʪфΪʪλ̋ʪ͠ʀʪ࢚ ǾʹЈ ʀɇ͠ ʒʹй̺͠ʹɇʒ ɇ͠ʒ Јϔʪ ͗ɇ̢ʹλ ʪʒЈʀɇϪ̋ʹ͠ɇ̺ ɇΪΪϔ ˛λʹ͗ ʹʹ˟̺ʪ Ŧ̺ɇч࢚ Ơ˸̋ϔ ͗ɇ̪ʪϔ Ϫ˸ʪ ͗ɇ̢ʹλ ʪʒЈʀɇϪ̋ʹ͠ɇ̺ ɇΪΪϔ ˛λʹ͗ ʹʹ˟̺ʪ Ŧ̺ɇч࢚ Ơ˸̋ϔ ͗ɇ̪ʪϔ Ϫ˸ʪ ʹλʪ ʀʹ͠Юʪ̋͠ʪ͠Ϫ ɇ͠ʒ ʪ˛ѣʀ̋ʪ͠Ϫࡰ Юʪ̋͠ʪ͠Ϫ ɇ͠ʒ ʪ˛ѣʀ̋ʪ͠Ϫࡰ ʪʒЈʀɇϪ̋ʹ͠ɇ̺ ʪ͠Ю̋λʹ͗͠ʪ͠Ϫ ͗ʹλʪ ʀʹ͠Юʪ̋͠ʪ͠Ϫ ɇ͠ʒ ʪ˛ѣʀ̋ʪ͠Ϫࡰ ʪʒЈʀɇϪ̋ʹ͠ɇ̺ ʪ͠Ю̋λʹ͗͠ʪ͠Ϫ ͗ʹλʪ ʀʹ͠Юʪ̋͠ʪ͠Ϫ ɇ͠ʒ ʪ˛ѣʀ̋ʪ͠Ϫࡰ     ɇ͠ʒ ʀʹ͠Юʪ̋͠ʪ͠Ϫ Јϔɇɵ̺̋̋Ϫч࢚ ɇ͠ʒ ʀʹ͠Юʪ̋͠ʪ͠Ϫ Јϔɇɵ̺̋̋Ϫч࢚

 

 

 

 

 

kUù AʪλϪ̋ѣʀɇϪ̋ʹ͠ ࣜǯ U ϔʪλ̋ʪϔࣝ kUù AʪλϪ̋ѣʀɇϪ̋ʹ͠ ࣜǯ U ϔʪλ̋ʪϔࣝ  

ࣜįΪʪ͠ Ŧ̺Ј˟˟ɇɵ̺ʪ ƋΪʪʀ̋ѣʀɇϪ̋ʹࣝ͠ įŦƋ ࣜįΪʪ͠ Ŧ̺Ј˟˟ɇɵ̺ʪ ƋΪʪʀ̋ѣʀɇϪ̋ʹࣝ͠ 

 

 

įŦƋ ࣜįΪʪ͠ Ŧ̺Ј˟˟ɇɵ̺ʪ ƋΪʪʀ̋ѣʀɇϪ̋ʹࣝ͠ įŦƋ ࣜįΪʪ͠ Ŧ̺Ј˟˟ɇɵ̺ʪ ƋΪʪʀ̋ѣʀɇϪ̋ʹࣝ͠  

 

 

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U ϔʪλ̋ʪϔ ϔЈΪΪʹλϪϔ ɇ Юɇλ̋ʪϪч ʹ˛ ʹʹ˟̺ʪ ΪΪʹλϪϔ ɇ Юɇλ̋ʪϪч ʹ˛ ʹʹ˟̺ʪ Ơ˸ʪ ǯ A ɇ͠ʒ ǯ U ϔʪλ̋ʪϔ ΪλʹЮ̋ʒʪϔ ɇ ʒʪЮ̋ʀʪ ͗ɇ͠ɇ˟ʪ͗ʪ͠Ϫ ϔʹ̺ЈϪ̋ʹ͠࡝ Ơ˸ʪ ǯ A ɇ͠ʒ ǯ U ϔʪλ̋ʪϔ ΪλʹЮ̋ʒʪϔ ɇ ʒʪЮ̋ʀʪ ͗ɇ͠ɇ˟ʪ͗ʪ͠Ϫ ϔʹ̺ЈϪ̋ʹ͠࡝ ɇ͠ɇ˟ʪ͗ʪ͠Ϫ ϔʹ̺ЈϪ̋ʹ͠࡝ ʒʪЮ̋ʀʪ ͗ɇ͠ɇ˟ʪ͗ʪ͠Ϫ ϔʹ̺ЈϪ̋ʹ͠࡝ ɵʪ࢚ Ơ˸̋ϔ ɇʀʀʪϔϔ Ϫʹ ͗ɇ̢ʹλ ʪʒЈʀɇϪ̋ʹ͠ɇ̺ ʀʪϔϔ Ϫʹ ͗ɇ̢ʹλ ʪʒЈʀɇϪ̋ʹ͠ɇ̺ ʪϔϔʪ͠Ϫ̋ɇ̺ ˛ʹλ ɇʒЮɇ͠ʀʪʒ ʪʒЈʀɇϪ̋ʹ͠ɇ̺ ʪ͠Ю̋λʹ͗͠ʪ͠Ϫϔ࢚ Ơ˸̋ϔ ϔʹ̺ЈϪ̋ʹ͠ ʹΪϪ̋͗̋іʪϔ ʪϔϔʪ͠Ϫ̋ɇ̺ ˛ʹλ ɇʒЮɇ͠ʀʪʒ ʪʒЈʀɇϪ̋ʹ͠ɇ̺ ʪ͠Ю̋λʹ͗͠ʪ͠Ϫϔ࢚ Ơ˸̋ϔ ϔʹ̺ЈϪ̋ʹ͠ ʹΪϪ̋͗̋іʪϔ ʹ ̋͠ʀλʪɇϔʪʒ ʪ˛ѣʀ̋ʪ͠ʀч ɇ͠ʒ ʪ͠˸ɇ͠ʀʪʒ ʒ ʪ˛ѣʀ̋ʪ͠ʀч ɇ͠ʒ ʪ͠˸ɇ͠ʀʪʒ Ϫ˸ʪ λʪ͗ʹϪʪ ͗ɇ͠ɇ˟ʪ͗ʪ͠Ϫ ʹ˛ й˸̋Ϫʪɵʹɇλʒ ϔʪϪϪ̋͠˟ϔ ɇ͠ʒ ɇΪΪ̺̋ʀɇϪ̋ʹ͠ϔࡰ Ϫ˸ʪ λʪ͗ʹϪʪ ͗ɇ͠ɇ˟ʪ͗ʪ͠Ϫ ʹ˛ й˸̋Ϫʪɵʹɇλʒ ϔʪϪϪ̋͠˟ϔ ɇ͠ʒ ɇΪΪ̺̋ʀɇϪ̋ʹ͠ϔࡰ ͠Ю̋λʹ͗͠ʪ͠Ϫϔ࢚ Ơ˸̋ϔ ϔʹ̺ЈϪ̋ʹ͠ ʹΪϪ̋͗̋іʪϔ ͠Ϫϔ࢚ Ơ˸̋ϔ ϔʹ̺ЈϪ̋ʹ͠ ʹΪϪ̋͗̋іʪϔ ˟Јɇλɇ͠Ϫʪʪ̋͠˟ ʹΪʪλɇϪ̋ʹ͠ɇ̺ ʪ˛ѣʀ̋ʪ͠ʀч ɇ͠ʒ ϔϪɇɵ̺̋̋Ϫч࢚ ˟Јɇλɇ͠Ϫʪʪ̋͠˟ ʹΪʪλɇϪ̋ʹ͠ɇ̺ ʪ˛ѣʀ̋ʪ͠ʀч ɇ͠ʒ ϔϪɇɵ̺̋̋Ϫч࢚ ɇλʒ ϔʪϪϪ̋͠˟ϔ ɇ͠ʒ ɇΪΪ̺̋ʀɇϪ̋ʹ͠ϔࡰ ˟ϔ ɇ͠ʒ ɇΪΪ̺̋ʀɇϪ̋ʹ͠ϔࡰ

ɇ͠ʒ ϔϪɇɵ̺̋̋Ϫч࢚ ̋Ϫч࢚ 

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Productivity in your hands, in all conditions.

Designed for the New Mobile Workforce.

22

Galaxy XCover7

Ready for business Make the XCover7 your essential productivity companion.

Designed to support your work, no matter where or what the job demands. Elevate your day-to-day tasks with ʀЈϔϪʹ͗̋іɇɵ̺ʪ ˛ʪɇϪЈλʪϔࡰ ˛ʪʪ̺ ɇϔϔЈλʪʒ й̋Ϫ˸ ɇ ˛ʹλϪ̋ѣʪʒ defence-grade securityࠜ, and enhanced performance with a pocket sized device. Its robust design ensures safety and agility for your workforce in tackling any challenges ensuring the continuity of your business.

Built for rough conditions The Galaxy XCover7 is designed for durability in challenging conditions, offering protection for your smartphone in environments where the devices are prone to damage.

Optimised Just for You Simplify your work with the Galaxy XCover7’s Programmable Key² that can be programmed to swiftly launch your app of choice, ϔ̋˟̋͠ѣʀɇ͠Ϫ̺ч λʪʒЈʀ̋͠˟ Ϫɇϔ̪ Ϫ̋͗ʪ ɇ͠ʒ ̋͗ΪλʹЮ̋͠˟ йʹλ̪Ѥʹй࢚ Effortlessly transform your device into a barcode scanner with Knox Capture to easily transfer and share data between devices.

Enhanced Protection In addition to Samsung Knox, the Galaxy XCover7 is secured by Knox Vault, ensuring constant protection against hardware-based threats and provides a secure, dedicated non-volatile memory for sensitive data storage.

MIL-STD 810H⁴

Corning® Gorilla® Glass

IP68⁵

Glove Mode⁶

5G network support¹

Knox Suite subscription

Replaceable battery³

5G requires optimal 5G connection and actual speed may vary depending on market, carrier, and user environment.

Key mapping support may vary by app. Programmable keys limited to select functions.

In the case of extra replaceable batteries, only Samsung certiѣed products are compatible for use.

MIL-STD-810H is a standardized form of testing designed by the US Military to accurately assess device limitations. MIL-STD-810H Certiѣcation: Attitude, Humidity, Immersion, Salt Fog, Dust, Vibration, Drop etc.

5 IP68 rating: Water resistant in up to 1.5 meters of fresh water for up to 30 minutes and protected from dust, dirt, and sand.

6 Touch sensitivity increases responsiveness for leather gloves thinner than 2mm or less in thickness, based on internal laboratory test results. Touch-responsiveness may vary depending on the material and thickness of gloves as well as other environmental conditions.

7 Samsung Knox has successfully met the rigorous security requirements set by governments and major enterprises around the world, providing business users with a robust mobile security solution.

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Galaxy Tab Active5

Built strong from the inside out The Galaxy Tab Active5 serves as your portable mini-computer, instantly providing the power and capacity necessary to ʪ̺ʪЮɇϪʪ чʹЈλ ɵЈϔ̋͠ʪϔϔ ʹΪʪλɇϪ̋ʹ͠ϔ ɇ͠ʒ ʪ͠˸ɇ͠ʀʪ ʪ˛ѣʀ̋ʪ͠ʀч࢚

Ready to Work Stay connected with the Galaxy Tab Active5 and work seamlessly from anywhere with ensured business ʀʹ͠Ϫ̋͠Ј̋Ϫч࢚ ǯ˸ʪϪ˸ʪλ ʹ͠ Ϫ˸ʪ ѣʪ̺ʒ ʹλ ͗ʹЈ͠Ϫʪʒ in a car, the Galaxy Tab Active5 is an essential tool for those who demand peak performance on the go.

Designed for harsh environments ǯ˸ʪϪ˸ʪλ Јϔʪʒ ̋͠ ɇ ѤʪʪϪ ʹ˛ ϔʪλЮ̋ʀʪ Юʪ˸̋ʀ̺ʪϔࡰ ʒʪ̺̋Юʪλч trucks, or emergency response units, the in-vehicle mounting¹ for Tab Active5 enhances accessibility and functionality. Its adjustable design allows for optimal positioning, enabling drivers to access essential information and applications with ease, ultimately contributing to improved productivity ɇ͠ʒ ʪ˛ѣʀ̋ʪ͠ʀч ʹ͠ Ϫ˸ʪ λʹɇʒ࢚

Boost Efficiency with Greater Functionality Transform the Galaxy Tab Active5 into a barcode scanner using Knox Capture² to simplify the process of Ϫλɇ͠ϔ˛ʪλλ̋͠˟ ɇ͠ʒ ϔ˸ɇλ̋͠˟ ʒɇϪɇ ɇʀλʹϔϔ ʒʪЮ̋ʀʪϔ ɇ͠ʒ Ϫʪɇ͗ϔ࢚ k˛˛ʹλϪ̺ʪϔϔ̺ч ϔϪλʪɇ̺͗̋͠ʪ чʹЈλ йʹλ̪Ѥʹйࡰ Ϫλ̋˟˟ʪλ ϔɇ˛ʪϪч protocols or respond quickly with a push of a button by customising the Programmable Key³ to quickly launch apps of your choice.

Programmable keys³

No Battery Mode⁵

5G network support⁴

Corning® Gorilla® Glass

IP68⁸

Replaceable battery⁶

Touch sensitivity⁹

MIL-STD 810H⁷

Knox Suite subscription²

1 Accessory sold separately.

2 Knox Capture may require Samsung Knox license. Certain apps may not be remapped. Knox Capture is included in Knox Suite which is complimentary for 1 year when purchased with a Galaxy Tab Active5 Enterprise Edition device. After 1-year period, Knox Capture and Knox Suite require license purchase for use. Availability may vary by market and model. Barcode scanning may require app remapping to programmable key to use full feature.

3 Key mapping support may vary by app. Programmable keys limited to select functions. ߦ 5G requires optimal 5G connection and actual speed may vary depending on market, carrier, and user environment.

5 “No Battery Mode” must be turned on with the use of a dedicated USB Type C power source accessory (9V/2.3A ॹࡰ PD2.0ॹ࢚ࣝ Cradle and power source accessory sold separately. No Battery Mode limits device’s CPU/GPU performance and reduces maximum volume, and display brightness, when enabled.

6 In the case of extra replaceable batteries, only Samsung certiѣed products are compatible for use.

7 MIL-STD-810H is a standardised form of testing designed by the US Military to accurately assess device limitations. Testing methods include a drop test on a plywood impact surface over concrete from a height of 1.5 meters, 1.8 meters with protective cover.

8 Rated as IP68 based on test conditions: submersion in up to 1.5 meters of freshwater for up to 30 minutes (IPX8). Not advised for beach or pool use. Ensure the charging port is dry before charging. Refer to your tablet's user manual for further care instructions and limitations.

9 Touch sensitivity increases responsiveness for leather gloves thinner than 2mm or less in thickness, based on internal laboratory test results. Touch-responsiveness may vary depending on the material and thickness of gloves as well as other environmental conditions.

Comprehensive end-to-end solutions Manufactured by Samsung Everything from the chip up

Sensitive data isolation Isolates sensitive data in a secure place

Data encryption Encrypted data storage and transmission

Run-time protection Continuously operating in a safe state

Samsung Knox Samsung Knox is a combination of a proven security foundation built into Samsung devices, and a mature suite of business solutions leveraging this platform, secured by Knox.

Enterprise Edition The Enterprise Edition is a complete package of mobile technology and services designed to give you more.

Enterprise Edition comes with 1-year Knox Suite, providing tools to secure, deploy and manage devices throughout their lifecycle. Plus, enjoy 2-year Product lifecycle, 3-year warranty and up to 7-years security and OS updates to ensure business continuity.

Samsung Care+ for Business¹ Cover your devices with Samsung Care+ for Business to enjoy first-rate protection, with claims, support and repairs handled without delay. It covers hardware repairs, battery replacement, theft and more, with genuine parts installed

by Samsung Authorised Service Partners.

Enterprise Technical Support (ETS) Keep your mobile workforce running efficiently and seamlessly with dedicated Samsung account manager at your service.

Providing end-to-end support coverage across devices, operating systems, and solutions all direct from Samsung.

On-demand Technical Expertise

Priority Samsung Insider Access

We know best when it comes to our devices and solutions. ETS offers direct access to an experienced and world-class team of Samsung expert engineers, with on-site support available for critical issues.

Enjoy training on new OS releases and solution enhancements, as well as privileged and unique access to Samsung beta programmes, roadmap information and more.

Dedicated Support Account Manager (SAM)

Customer Analytics and Reporting

Your designated SAM will be an extension of your team, responsible for issue triage, all reporting and escalations with Samsung's support and engineering organisation.

We provide detailed communications, scheduled and delivered according to your needs, including newly discovered security concerns and the remediation steps.

To discover more, please visit www.samsung.com/business/mobile/rugged Samsung Care+ For Business Edition devices launched in 2023 and after. T&Cs apply.

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25

Samsung Samsung HasH

Stay connected, Stay connected, prote

Samsung Samsung KnoxKnox SuiteSuite

A comprehensive A comprehensive suite of suite Samsung of Samsung enterprise enterprise mobility mobilit solutions empowers both IT teams and employees solutions empowers both IT teams and employees through powerful management capabilities through powerful management capabilities Device Device Life Cycle Life Cycle

SECURESECURE

DEPLOY DEPLOY

MANAGE MANAGE

ANALYZE ANALYZE

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suYou Covered Covered

ected, , and productive and productive

Samsung Samsung Business Business Services Services Premium Premium services services designed designed for business for business using using Samsung mobile devices and solutions Knox solutions Samsung mobile devices and Knox

Software Software Enterprise Enterprise Device Device Customization Customization Services Services Technical Technical SupportSupport Protection Protection Services Services 1

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TenWays WaysPure PureStorage Storage Ten HelpsYou YouUncomplicate Uncomplicate Helps Storage,Forever Forever Storage, ®

11

®

Unparalleled Simplicity Unparalleled Simplicity data storage, our highly consistent portfolio of products is designed to UnlikeUnlike most most data storage, our highly consistent portfolio of products is designed to be intuitive to install, run,upgrade. and upgrade.

Witharchitecture, one architecture, unified AI-powered be intuitive to install, run, and With one unified AI-powered management, proactive/predictive support, andas-a-service true as-a-service offerings, management, proactive/predictive support, and true offerings, you’ll you’ll have more time to focus on business your business instead of infrastructure. your infrastructure. have more time to focus on your instead of your

22

Agility RealReal Agility ® We provide data platform on a single Evergreen architecture that keeps ® We provide a dataa platform basedbased on a single Evergreen architecture that keeps evolving with needs. your needs.

Deploy and upgrade in place non-disruptively— evolving with your Deploy once once and upgrade in place non-disruptively—

software, hardware, or both—whether youor own or consume as-a-service, software, hardware, or both—whether you own consume as-a-service, for for 10+years. Your data stays fast and available even as your IT landscape changes.

10+years. Your data stays fast and available even as your IT landscape changes.

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1 Savings Up to 65% Savings Up to 65%

1

Add up the TCO savings: No storage re-buys, no migrations; lower management, energy and Add up the TCO savings: No storage re-buys, no migrations; lower management, energy and space costs. Then, compare with competing all-flash storage. The numbers tell the story. space costs. Then, compare with competing all-flash storage. The numbers tell the story.

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Transparency CostCost Transparency

Your Evergreen subscriptions mean no hidden costs to sabotage your budget.

Your Evergreen subscriptions mean no hidden costs to sabotage your budget.

Evergreen//Forever™ subscription rates stay flat and protect your investment Evergreen//Forever™ subscription rates stay flat and protect your investment for 10+ years. Evergreen//Flex™ and Evergreen//One™ offer clear pricing based on for 10+ years. Evergreen//Flex™ and Evergreen//One™ offer clear pricing based on your usage. All array software is included, now and in the future. Non-disruptive your usage. All array software is included, now and in the future. Non-disruptive hardware upgrades, SLAs, and premium service levels are included too. hardware upgrades, SLAs, and premium service levels are included too.

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Sustainability Sustainability

Pure Storage’s ultra-efficient DirectFlash® hardware and software technology Pure Storage’s ultra-efficient DirectFlash® hardware and software technology stores more data in far less space than commodity SSD-based systems. This stores more data in far less space than commodity SSD-based systems. This reduces energy used by up to 85% and space requirements by up to 90% versus reduces energy used by up to 85% and space requirements by up to 90% versus competing all-flash storage. And Evergreen longevity means less e-waste, too. So competing all-flash storage. And Evergreen longevity means less e-waste, too. So you can meet ESG and sustainability goals while you save on operating costs. you can meet ESG and sustainability goals while you save on operating costs.

1

1 Over six years based on acquisition costs and the savings from space, power and cooling, headcount, and refresh costs.

Over six years based on acquisition costs and the savings from space, power and cooling, headcount, and refresh costs.

October 2024 / Issue 1

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6

Preparedness for the Unexpected Data is the lifeblood of your digital business, so make sure it’s always available and always resilient. All Pure Storage products offer simple yet powerful data protection features like advanced replication, ransomware remediation, and rapid data recovery.

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Proven Dependability Our customers know they can rely on their storage for the long haul. Pure Storage has delivered over 10,000 controller upgrades across eight hardware generations. Over 97% of Pure Storage arrays ever sold are still in use today because they are so simple to upgrade, and run like new arrays. And Pure Storage FlashArray delivers 99.9999% uptime, including upgrades.

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More Capabilities Pure Storage’s products are architected for innovators. Container-ready with Portworx® persistent storage for modern applications. Storage-as-code design. Enterpriselevel data services for all of your workloads. And with your Evergreen subscription, new capabilities are included, so your storage keeps pace with your needs.

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The Smile Factor Users love how we uncomplicate their storage and make their lives easier.

Pure Storage’s audited Net Promoter Score (NPS) of 81.4 is the highest in the industry, and three times higher than competing storage providers.

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A Cloud-like Experience Everywhere Get Pure Storage’s entire portfolio as a product purchase with a subscription to innovation or fully as-a-service, on-prem, hosted, and in the public cloud. No matter how it lives in your infrastructure, it’s unified with one architecture, software, management tool, and even shared components. Manage data across one array or your entire estate with the ease of the cloud.

https://www.purestorage.com/different

purestorage.com

800.379.PURE

©2023 Pure Storage, Inc. All rights reserved. Pure Storage, the P logo mark, DirectFlash, Evergreen, Evergreen//Flex, Evergreen//Forever, Evergreen//One, and Portworx are trademarks or registered trademarks of Pure Storage, Inc. All other names may be trademarks of their respective owners.

PS2114-04 12/23

The Future of Storage Efficient.

Sustainable.

Agile.

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Alcatel-Lucent Enterprise recently launched the new Wi-Fi 7 powered campus portfolio, ushering in a new era of enterprise-grade, high-performance secure connectivity.

The all-new mid-range and versatile entry-level access points are engineered to deliver best-in-class performance with unprecedented speeds, lower latency, and significantly improved reliability and security.

Well suited for high-density environments such as offices, campuses, and industrial settings, ALE’s Wi-Fi 7 OmniAccess® Stellar line supports advanced applications like Ultra HD videos, virtual and augmented reality, metaverse, and industrial real-time operations, including robotics, digital twins, telemedicine, and traffic systems.

The OmniAccess Stellar line features a distributed control architecture, which offers

lower TCO, augmented security, better reliability and enhances flexibility and scalability for IT departments.

Both OmniAccess Stellar access points and OmniSwitch® switches can be managed and monitored through Alcatel-Lucent OmniVista®, a unified AI-powered network management platform available in both on-premises and cloud versions. It streamlines the onboarding process for users and IoT devices and optimizes network operation automation with detailed analytics and insights.

To fully leverage the capabilities of Wi-Fi 7, enterprises may need to upgrade their network infrastructure. The new OmniSwitch 6560E switches with multigigabit ports are specifically designed to meet the increased demands of Wi-Fi 7, ensuring reliable, secure and efficient network performance.

“With our new Wi-Fi 7 access points and supporting multigigabit switches, we are laying the foundation for uncompromised enterprise connectivity, delivering the highest levels of network security, performance and reliability to our customers.” Stephan Robineau, Executive Vice President of Networking Business Division at Alcatel-Lucent Enterprise. www.techfirstgulf.com 32

Distributed control architecture

Simplicity

Secured & automated IoT onboarding

Reduced TCO

Huawei eKIT SME Products For The Distribution Market Huawei's government and enterprise business started in 2011. In the past, we mainly focused on and cooperated with NAs, and used Huawei's high-touch approach to expand market.

With the rapid digitalization of small- and medium-sized enterprises, namely, SMEs, Huawei hopes to explore new markets with our partners by using our accumulated advanced technologies and service platforms. In this case, Huawei adopts the distribution/ runrate model to expand the market by enabling local partners.

In the distribution market, we adhere to the "partner-led and subcontractor-centered" strategy to build our business system.

Products are the core of the distribution business. Huawei has developed a collection of products for SMEs, such as smart terminalsintelligent collaboration, wired and wireless networks, IP and optical access networks, secure networks and storage IT platforms.

October 2024 / Issue 1

Based on this strategy, we provide support for our distribution partners from four aspects: •

The first is partner policies. We formulate development plans, manage the quantity and quality of partners, build relationship with capable partners that expect to cooperate with Huawei, and build a healthy and orderly partner system. We also provide competitive partner incentive solutions and manage the partner order through rules and technologies.

•

The second is developing marketable products. Since this year, we have developed more than 50 distribution products for over 30 business scenarios of the SME market. These products are specially designed in terms of performance, function, installation, management, ease of use, appearance, and cost. They can meet the requirements of SMEs and facilitate distribution partners in sales, installation, and delivery.

www.techfirstgulf.com 34

•

•

Third, Huawei's has built a business brand, HUAWEI eKit, for the distribution business, accompanied by marketing resources to support our partners in market promotion and lower-level partner development.

Last but not least, Huawei has put dedicated IT tools and platforms in place for the distribution business ie HUAWEI eKit website and HUAWEI eKit app. These digital platforms enable partners to obtain resources in transaction, partner operations, partner enablement, service, and marketing more conveniently. Through the platforms, gold partners can trade online, partners and users at all levels can easily obtain product and solution documents, and online learning and certification are supported. The platforms provide considerate guidance for partners to carry out marketing activities and to obtain tools, templates, and marketing materials. Subcontractors can use the app for deployment as well as remote management and maintenance, improving service efficiency. In future more functions will be provided on the IT platforms to better support our partners in business growth.

October 2024 / Issue 1

Since June last year, Huawei‘s distribution business has been deployed in 41 countries and regions outside China, and 125 partners have registered as Huawei’s gold distribution partners. In one word, we distribution business is developing rapidly. We will continue adhering to the partner-led and subcontractor-centered strategy, innovate continuously to deliver more competitive products and better services, and support global distribution partners to explore the SME market.

www.techfirstgulf.com 35

Digitalization for Success

Connect with HUAWEI eKit

Leader of Gartner Magic Quadrant Aesthetic Design Free Cloud Management 3 Years Warranty, Replace Only

October 2024

www.techfirstgulf.com 28

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37

Protecting Your Applications and Infrastructure Protection Strategies in the AI Age

Nikhil Taneja

Vice President and Managing Director India & SAARC, Middle East

Radware leads the cybersecurity industry with cutting-edge AI-driven solutions designed to protect large enterprises from today's sophisticated threats. As organizations increasingly deploy applications across hybrid environments—public clouds, private data centers, and on-premise setups—the need for comprehensive and consistent security is critical. Radware’s mission is to safeguard businesses by offering the most advanced application and infrastructure protection available.

Radware leads the cybersecurity industry with cutting-edge AI-driven solutions designed to protect large enterprises from today's sophisticated threats. As organizations increasingly deploy applications across hybrid environments—public clouds, private data centers, and on-premise setups—the need for comprehensive and consistent security is critical. Radware’s mission is to safeguard businesses by offering the most advanced application and infrastructure protection available.

October 2024 / Issue 1

Nikhil Taneja, the industry stalwart needs no formal introduction as he is termed as a phenomenon in the IT industry. A highly successful and rewarding career of 30 years in the IT industry (Application Delivery Networking, Cyber Security, Cloud Computing and Cloud Security). Having worked with the likes of Wipro, Compaq and Cabletron Systems his journey with Radware ( 23 year / 89th quarter continuing ) has been quite remarkable.

Radware’s solutions feature real-time protection engines for DDoS, Web DDoS, WAF, API security, and bot management.

Powered by EPIC-AI, these solutions detect, mitigate, and adapt to a wide range of threats, including automated bot attacks and AI-generated exploits. The www.techfirstgulf.com 38

The Most Precise, Hands-Free, Real-Time Protection.

platform’s AI reasoning capabilities correlate data across multiple protection engines, enabling preemptive and precise threat mitigation. This comprehensive protection reduces the risk of data breaches, service disruptions, and compliance violations.

Radware also ensures compliance with evolving regulatory standards, such as PCI DSS 4.0 and NIS2, by offering an integrated platform designed to meet these stringent requirements.

The platform provides advanced protections for web applications, APIs, and client-side security, all delivered through cloud-based services.

A significant challenge for enterprises today is the shortage of skilled cybersecurity professionals. Radware addresses this by offering expert defense services, including 24/7 managed security operations centers (SOC). Our AI-driven SOC capabilities empower cybersecurity experts with the tools needed to resolve incidents quickly and accurately, reducing the mean time to resolution (MTTR) from hours to minutes.

This support alleviates the burden on internal teams, ensuring that enterprises remain secure, even against complex and sustained attack campaigns.

Radware offers large enterprises precise, hands-free, real-time protection. Our AI-powered, integrated security platform delivers intelligent security, consistent protection across hybrid environments, and expert defense services. By choosing Radware, enterprises not only protect their applications and infrastructure but also safeguard their brand, reduce operational risks, and ensure compliance in an increasingly complex digital world. Radware is the trusted partner to keep businesses safe, secure, and resilient.

October 2024

www.techfirstgulf.com 39

Surge in Radware Reports Cyber 265% Rise in Web Threats: DDoS Attacks Malicious cyber activity surged in the first half of 2024 according to Radware’s H1 2024 Global Threat Analysis Report. Much of the surge can be attributed to world-wide geopolitical tensions, including conflicts in Europe and the Middle East, as well as international events, like country elections, Eurovision, and the Olympics. The global scale of and interest in these high visibility events provide prime targets for cybercriminals and nation-state actors to promote their religious and political points of view—and with maximum impact.

Based on our observations, emerging attacks continue to be marked by a growing emphasis on the application infrastructure.

More bad actors are moving up the network stack from layers 3 and 4 to layer 7 with their sights set on compromising online applications and APIs as well as essential infrastructure.

In fact, during the first half of 2024, Web DDoS attacks, a new generation of Layer 7 HTTPS Floods, rose 265% compared to the second half of 2023. In one attack, an organization faced a record-breaking six-day Web DDoS attack campaign. It consisted of multiple waves, which lasted 4- to 12-hours,

amounting to a total of 100 hours of attack time and sustaining an average of 4.5 million RPS with a peak of 14.7 million RPS. Other attack patterns we observed in the first half of 2024 include: • A rise in application layer attacks: Application-layer DNS DDoS attack activity quadrupled compared to the first half of 2023. The number of malicious DNS queries grew by 76% compared to the total number of queries observed during all of 2023.

• Industries under siege: Finance was among the most targeted industries, experiencing 44% of all network-layer DDoS attacks and 52% of the total Layer 7 DNS Flood attack activity.

• Unrelenting hacktivist attacks: Geopolitical tensions continued to fuel hacktivist activity, with Ukraine ranking as the most targeted country followed by the United States and India. The effectiveness of the attacks is being amplified as hacktivists rally patriotic volunteers and provide them access to crowd-sourced botnets, custom attack tools, and detailed attack tutorials.

In addition, AI-powered capabilities are giving attackers an edge as their tools evade traditional defense systems. In the back half of 2024, we expect attacks to continue to climb, as more threat actors adopt AI technology democratized through increasingly powerful and publicly available large language models.

Radware is a global leader in application security and delivery solutions for multi-cloud environments

October 2024 / Issue 1

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PASCAL GEENENS

Director of Threat intelligence for Radware Leads the company’s global threat intelligence program. With more than 25 years of experience in information security and technology, Pascal has developed strong expertise in tracking state-sponsored and nationalist cyber adversary groups. Throughout his career, Pascal has discovered several malware families, including BrickerBot, malware designed to destroy unsecured IoT devices. Pascal’s unique perspective and insights have been featured in many publications and inspired audiences across the globe. Pascal contributed several chapters to the CRC Press book ‘Botnets – Architectures, Countermeasures, and Challenges.’

Before joining Radware, Pascal worked as a consulting engineer for Juniper Networks and as an engineer at IBM. Pascal holds a Master of Science degree in electrical engineering, communication, and information technology from the Free University of Brussels. www.techfirstgulf.com 41

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Streamlining Cybersecurity with Seceon’s Unified Platform “At Seceon, our mission is to deliver comprehensive, automated cybersecurity that empowers organizations of all sizes to stay ahead of evolving threats,” says Chandra Pandey, Founder & CEO of Seceon”

Chandra S Pandey CEO & Founder

Managing multiple security solutions in today’s rapidly evolving cybersecurity landscape often results in a complex, costly, and inefficient system, leaving organizations vulnerable to sophisticated threats. Traditional, siloed security tools struggle to correlate threats effectively, creating gaps that hackers can exploit. This strains teams, budgets, and patience and exposes organizations to significant risks.

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October 2024 / Issue 1

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Khaled Al-Najjar Regional Sales Manager, Middle East

Ensures that organizations across the region benefit from Seceon’s robust security solutions, helping them overcome the challenges of today’s threat landscape with confidence.

Seceon offers a smarter, unified solution with its all-in-one Open Threat Management (OTM) Platform. By consolidating advanced security capabilities into one powerful platform, Seceon eliminates the inefficiencies associated with using multiple tools. The platform’s AI and ML-powered technologies—such as aiSIEM, aiSecurity Score360, and more—provide seamless protection, detection, and remediation, all within a single, integrated solution.

Seceon’s aiSIEM automates comprehensive cybersecurity by ingesting and enriching telemetry with threat intelligence. Its advanced AI/ML capabilities proactively detect and contain threats in real-time, reducing Security Operations Center (SOC) operational costs by over 80%.

Seceon aiSIEM-CGuard manages cloud and SaaS security posture, applying threat intelligence to detect and respond to potential compromises. Meanwhile, aiSecurity Score360 assesses diverse attack surfaces, prioritizes risks, and provides actionable insights through a user-friendly dashboard. aiSecurity BI360 enables partners to manage compliance frameworks like NIST 2.0, CMMC 2.0, HIPAA, PCI-DSS, and GDPR, offering real-time and historical event views that simplify compliance reporting and planning.

The platform’s AI and ML-powered technologies—such as aiSIEM, aiSecurity Score360, and more—provide seamless protection, detection, and remediation, all within a single, integrated solution.

October 2024 / Issue 1

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Why Choose Seceon?

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Widespread Trust: Over 8,000 organizations and 430 partners trust Seceon to deliver efficient, high-margin managed security services, leveraging automated threat remediation and continuous compliance

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Optimised Costs: Seceon’s OTM platform streamlines security operations and significantly reduces CAPEX/OPEX with asset-based licensing and no hidden fees

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AI-Driven SOC Efficiency: By automating SOC functions with AI, Seceon enables organizations to achieve the outcomes of a 20-person SOC team, boosting revenue without additional hires

October 2024 / Issue 1

Want to streamline your security? Book a demo or connect with our experts today to see how Seceon’s unified security platform can enhance your organization’s defense strategy and bring you peace of mind.

www.techfirstgulf.com 47

EVENTS

TOGETHER WE THRIVE!

BUILDING CONNECTIONS

EVENTS EVE

INNOVATE INNOVATE & & INSPIRE INSPIRE

EMPOWERED EMPOWERED TOGETHER TOGETHER

NTS EVENTS

October 2024

www.techfirstgulf.com 14

October 2024

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ABOUT GROUP-IB Founded in 2003 and headquartered in Singapore, Group-IB is a leading creator of cybersecurity technologies to investigate, prevent, and fight digital crime.

Cybercrime prevention is ingrained in the company’s DNA, driving its technological capabilities to protect businesses, citizens and support law enforcement operations.

With a globally trusted, unique, and industry-leading approach, Group-IB combines technology, innovation, R&D, and multi-domain expertise to act as an ultimate defense shield against cybercrime, which has earned Group-IB a strong reputation as a top cybersecurity service provider in the MEA region and globally.

Group-IB recent associations and participations have made its support critical to the region's security. This is further supported by Group-IB’s decentralized and autonomous operational structure, featuring Digital Crime Resistance Centers (DCRCs) located in the Middle East, Europe, Central Asia, and Asia-Pacific. By stationing experts in each region, Group-IB avoids latency and communication hiccups that may arise during international collaboration, providing real-time, expert-assisted, and comprehensive support.

October 2024 / Issue 1

Group-IB’s full-scale DCRC, located in Dubai City Center, serves as a base hub for its team of cyber defenders. Group-IB establishment in the region has gained significant support, including from global authorities such as Mr. Craig Jones, INTERPOL's former Cybercrime Director, who remarked, “Encompassing a wide range of expertise, experience, and skills, this HQ will play a pivotal role in Group-IB’s research into the regional threat landscape and in providing on-the-ground support for their customers and partners. INTERPOL’s Global Cybercrime Programme looks forward to strengthening partnership with Group-IB and increasing operational activities against cybercrime in the region in collaboration with this office.”

Group-IB offers a truly next-generation Unified Risk Platform (URP) for infrastructure-wide cybersecurity through a single, convenient interface. This platform enables businesses to build a secure cyber environment through intelligence-driven technologies and expert-led services. It proactively protects organizations’ critical infrastructure from attacks while continuously monitoring the network for potentially dangerous behavior.

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The URP suite includes the world’s most trusted Threat Intelligence, the most complete Fraud Protection, AI-powered Digital Risk Protection, multi-layered protection with Managed Extended Detection and Response (XDR), all-infrastructure Business Email Protection, and External Attack Surface Management.

Also, Group-IB’s full-cycle incident response and investigation capabilities consistently beat industry standards.

This includes the 70,000+ hours of cybersecurity incident response completed by DFIR Laboratory, more than 1,400 successful investigations completed by the High-Tech Crime Investigations Department, and round-the-clock efforts of CERT-GIB.

Group-IB's strong portfolio of cybersecurity and investigation capabilities allows the company to act as a key partner to some of the world’s most powerful anti-crime and law enforcement bodies, including EUROPOL, INTERPOL, AFRIPOL, and other regional agencies.

Group-IB has also repeatedly been revered by leading advisory and analyst agencies such as Aite Novarica, Gartner®, Forrester, Frost & Sullivan, KuppingerCole Analysts AG, and more.

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Invicti Expands App Security Platform With Comprehensive API Security

PATRICK VANDENBERG Director of Product Marketing

The growth of service-based architectures has driven an explosion in APIs, creating yet another expanding attack surface for security teams to address. As development teams embrace the productivity benefits of AI code assistants, API creation accelerates further.

But while AI code assistants are boosting developer productivity, they cannot yet generate secure application code or secure APIs consistently, propagating the risk from vulnerable APIs deployed into today’s web services.

Invicti API Security includes multiple discovery methods to enable comprehensive identification of known and undocumented APIs, including:

According to ESG’s report Securing The API Attack Surface, 76% of organizations report having an average of 26 APIs per application deployed. Many of these APIs are undocumented and unmonitored, so the security challenge is now about confidently and quickly finding APIs, testing them for vulnerabilities, and performing remediation. With Invicti API Security, organizations can realize comprehensive API discovery alongside proactive API security testing.

Invicti, the leading provider of application security testing solutions, has introduced Invicti API Security, merging comprehensive API discovery with proactive security testing into a single solution.

October 2024 / Issue 1

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Zero-configuration discovery to identify API specifications, scanning cloud environments for accessible paths

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API management system integrations to fetch and sync accurate and latest API specifications into inventory

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Network API traffic analysis to identify and reconstruct API calls into API definition files based on observed traffic

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“With the Invicti Platform’s extensive API discovery capabilities, we are able to deliver a tool consolidation option, combining web application and API security into a single solution,” said Neil Roseman, CEO at Invicti. “As tool sprawl and budgetary constraints grow, CISOs can rely on the Invicti solution to address the growing API security concerns in addition to reducing their team’s tool complexity.”

For decades, Invicti has provided the advantage of web application security testing coverage, accuracy, speed, and scale. The combination of continuous automated discovery, proof-based scanning to verify critical vulnerabilities for developers, and recently added Predictive Risk Scoring to advance prioritization efforts provide customers with a unique set of benefits. These web application security benefits can be deployed together with API discovery and security testing.

Invicti API Security is available to Invicti customers across both Acunetix and Invicti (formerly Netsparker) product lines to extend their use of the Invicti platform. New customers can purchase the product as a web application and API security combination, or a standalone API Security option.

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COMMVAULT:

THE GOLD STANDARD Commvault helps over 100,000 organizations keep their data safe and businesses resilient. We offer the only cyber resilience platform that combines top-tier data security with rapid recovery at enterprise scale, across any workload, anywhere—all at the lowest TCO. We’re excited to introduce Commvault Cleanroom Recovery, a revolutionary solution that democratizes cleanroom technology. Designed for cyber recovery, Cleanroom Recovery allows rapid, reliable restoration of applications in a secure, on-demand cleanroom. This innovation gives CISOs and CIOs the confidence to recover swiftly when attacked, turning the traditional concept of cleanrooms on its head. In the Middle East,

IN CYBER RESILIENCE

organizations face heightened risks from cyber-attacks due to the advanced threat landscape and widespread cloud transformation.

Commvault Cloud Cleanroom Recovery is a revolutionary offering that democratizes cleanrooms, providing an affordable, secure, isolated recovery environment on-demand. This environment is crucial for testing cyber recovery plans, conducting secure forensic analysis, and ensuring uninterrupted business continuity—a vital need in today’s digital age. Unlike traditional, costly, and complex cleanroom methods, Commvault simplifies cyber resilience through a single-pane-of-glass management tool. Our solution is the only one that allows recovery from any location to a secure, cloud-isolated cleanroom, ensuring the strongest and most reliable cyber recovery.

Our commitment to excellence has earned us recognition as a Leader in the Gartner Magic Quadrant for 13 consecutive years and the top spot in the 2024 GigaOm Sonar Report for Cloud-Native Data Protection.

Yahya Kassab Senior Director & General Manager, KSA, Gulf & Pakistan

October 2024 / Issue 1

www.techfirstgulf.com 60

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WOLFVISION.COM www.techfirstgulf.com 8

WolfVision's participation in the Gitex Technology Exhibition in Dubai We are very excited to participate in Gitex. This event is one of the largest tech exhibitions in the region, offering an excellent platform for us to showcase our latest innovations and connect with industry leaders and potential clients.

TFG's market presence and expertise in IT infrastructure and cybersecurity expose us to new clients and early-stage projects!

What can visitors expect to see from WolfVision during Gitex?

WolfVision will be showcasing a comprehensive solution of our wireless presentation and collaboration Cynap systems.

These solutions are designed to make meetings, lectures, and collaborative sessions more efficient and engaging. The highlight of our showcase will be the new Cynap Videobar.

This product integrates advanced video, unparalleled audio technology, and a seamless collaboration experience.

Cynap Videobar The Cynap Videobar is truly an all-in-one video conferencing and collaboration system. It offers both built-in wireless screen sharing and wireless or wired BYOM (Bring Your Own Meeting) web meetings, allowing users to utilize any web conferencing service they prefer. Meeting hosts can simply use their own laptops, ensuring flexibility and convenience. This product is the result of an exclusive partnership between WolfVision and Fohhn, a premium manufacturer of loudspeakers.

Together, with over 30 years of experience in developing camera systems and wireless presentation solutions, we have created a versatile and powerful all-in-one system.

TFG Partnership This year, we are collaborating with Tech First Gulf (TFG), who have a strong presence in the Middle Eastern and African markets. At Gitex, we will be part of their booth, showcasing our products to a wider audience. This partnership is key for our growth strategy in the Middle East. TFG's market presence and expertise in IT infrastructure and cybersecurity expose us to new clients and early-stage projects. Together, we aim to drive the adoption of our solutions and establish WolfVision as a leader in collaboration technology.

Our primary goal at Gitex is to showcase our latest technology and demo nstrate its transformative impact on collaboration across various sectors. With TFG’s support, we believe our presence at Gitex will pave the way for future success and expansion in the region.

October 2024 / Issue 1

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GITEX

INTERSEC

LEAP GISEC

TOGETHER WE GROW

TOGETHER WE GROW

EVENTS

Tech First Gulf LLC events ignite innovation and spark collaboration, showcasing cutting-edge technology and forging powerful connections that propel the industry forward!

TOGETHER WE GROW

Harnessing the Power of 5G and AI Leading the Future of Mission-Critical and Business-Critical Communications with Advanced IT Technology As Middle Eastern countries accelerate their adoption of cutting-edge IT technologies, Hytera is proud to lead the charge in transforming mission-critical communications (MCC) and business-critical communications (BCC) with its latest broadband technology, including dual-mode rugged radios, body cameras, and smart 5G and 4G push-to-talk over cellular devices. At GITEX 2024, we will showcase how our innovations, deeply integrated with advancements in 5G and AI, are driving digital transformation across the region.

Harnessing the Power of 5G and AI The rapid expansion of 5G technology in the Middle East is opening new possibilities for both mission-critical and business-critical communications. Hytera's latest innovations are designed to fully leverage the ultra-low latency and high data throughput of 5G networks, enabling real-time video streaming and AI-driven analytics. These advancements empower various industries to enhance situational awareness, streamline operations, and make data-driven decisions faster than ever before.

October 2024 / Issue 1

Tailored Solutions for the GITEX Audience GITEX attendees are at the forefront of digital transformation, seeking solutions that address the unique challenges of the Middle East market. Hytera’s offerings are specifically designed to meet these needs.

Our unified communications platforms and hybrid dispatch console software provide seamless connectivity and interoperability between different technologies, including TETRA, DMR, body cameras, and 4G and 5G terminals. This software ensures that robust communication networks are resilient, scalable, and capable of supporting advanced applications like AI-based predictive analytics and real-time multimedia communication.

Shaping the Future of Digital Transformation Hytera’s commitment to innovation and deep understanding of the Middle East market positions us as a key player in the region’s digital transformation journey. At GITEX 2024, we invite you to explore how our latest products and solutions can drive your organization’s digital transformation, enhancing efficiency, security, and operational excellence.

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Hytera's latest innovations are designed to fully leverage the ultra-low latency and high data throughput of 5G networks, enabling real-time video streaming and AI-driven analytics.

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Predict | Protect | Prevent

ARCON: Building Next-Gen Solutions for Protecting Digital Identities ARCON, a leading information risk-management solutions provider, specializes in Identities, Vaults, Cybersecurity and Digital Risk Assessment solutions. Built on three founding pillars: Predict, Protect, and Prevent, the company offers solutions that enable IT security professionals to form robust perimeter security around IT systems, endpoints, and data whilst enabling them to develop a comprehensive Governance, Risks, and Compliance (GRC) framework. It offers a robust stack of solutions that leverage Artificial Intelligence and Machine Learning to ensure ‘proactive’ cybersecurity posture against ‘reactive’ stance and mitigate looming insider, third-party, and advanced cyber threats in real-time.

Founded in 2006, ARCON’s mission is to provide global organizations with a secure centralized platform for managing, monitoring, and controlling the increasing number of digital identities. Therefore, it continues to innovate and build best-in-class enterprise-grade and highly scalable solutions to address emerging enterprise access control use-cases, whether on-premises, hybrid ecosystems, or multi-cloud environments.

ARCON’s solutions have been deployed by 1500+ global organizations that include major Banks, Government organizations, Telecom giants, Oil and Gas majors, Utilities, MSPs, Healthcare organizations, pharmaceutical companies, among others.

October 2024 / Issue 1

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NETGEAR Demonstrates its Comprehensive Switches at GITEX 2024

NETGEAR, a global leader in networking solutions, exhibits its solutions at GITEX 2024, the country’s foremost professional audiovisual exhibition. The event takes place at Dubai from October 14-18, 2024. At the event attendees will have the opportunity to explore NETGEAR’s cutting-edge AV product lineup and engage directly with the team.

Adding to the excitement, Manab Mallick, Pre-Senior Manager - Presales APAC & MEA for NETGEAR, is marking a significant moment for the brand at GITEX 2024. As a key figure in the development of NETGEAR’s strategy, Mallick's presence underscores the company’s commitment to the Dubai AV market and its professionals.

Throughout the Expo, he will be available to address queries of industry professionals, offering expert insights into the capabilities and benefits of NETGEAR’s AV solutions, as well as discussing the future of AV over IP technologies.

Manab Mallick, Pre-Senior Manager - Presales APAC & MEA for NETGEAR -said “It has been an incredible experience to witness the enthusiasm and growing demand for AV over IP solutions in Middle East. GITEX Dubai 2024 is a valuable platform to connect with industry leaders, partOctober 2024 / Issue 1

ners, and customers. We are committed to supporting the AV industry in Middle East with our cutting-edge products and expertise."

At GITEX Dubai 2024, NETGEAR is showcasing its advanced AV lineup, including the M4250, M4300, M4350, and M4500 Series Switches & unmanaged, smart & plus switches.

These cutting-edge products are engineered to meet the evolving demands of the AV over IP market, providing professionals with the tools needed to deliver seamless, high-performance audiovisual experiences. The M4250 Series is designed specifically for AV over IP applications, integrating years of networking expertise with industry best practices to offer unparalleled reliability and performance.

Marthesh Nagendra, Country Senior Sales Director, Commercial at NETGEAR APAC also commented on the event, saying, “NETGEAR’s participation in GITEX Dubai 2024 has been a resounding success in the past. The feedback we are receiving from attendees highlights the strong demand for reliable and high-performance AV over IP solutions in this market. We are proud to showcase our innovative technologies here and look forward to further strengthening our presence in India.”

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GITEX Dubai 2024 is expected to be a landmark event, featuring over 250 brands from more than 10 countries, including 35 first-time exhibitors. The exhibition will be held across A Dubai providing an expansive space for brands to present their latest solutions.

About NETGEAR, Inc. NETGEAR® (NASDAQ: NTGR) has pioneered advanced networking technologies for homes, businesses, and service providers around the world since 1996 and leads the industry with a broad range of award-winning products designed to simplify and improve people's lives. By enabling people to collaborate and connect to a world of information and entertainment, NETGEAR is dedicated to delivering innovative and advanced connected solutions ranging from mobile and cloud-based services for enhanced control and security, to smart networking products, video over Ethernet for Pro AV applications, easy-to-use WiFi solutions and performance gaming routers to enhance online game play. The company is headquartered out of San Jose, Calif. with offices located around the globe. Connect with NETGEAR: Facebook, Instagram and the NETGEAR blog at NETGEAR.com ©2024 NETGEAR, Inc. NETGEAR, NETGEAR Insight and the NETGEAR logo are trademarks and/or registered trademarks of NETGEAR, Inc. and/or its affiliates in the United States and/or other countries. Other brand and product names are for identification purposes only and may be trademarks or registered trademarks of their respective holder(s). The information contained herein is subject to change without notice. NETGEAR shall not be liable for technical or editorial errors or omissions contained herein. All rights reserved.

October 2024 / Issue 1

60 www.techfirstgulf.com 77

About H3C

Kevin XU

General Manager, UAE H3C is an industry leader in the provision of Digital Solutions, and is committed to becoming the most trusted partner of its customers in their quest for business innovation and digital transformation. Through the deep layout of the whole industrial chain of “cloud-networking-security-computing-storage-terminal’, we are constantly improving the capability of digitalization and intelligence. We offer overall digital infrastructure capabilities, spanning across computing, storage, networking, 5G, security, terminal and related domains, and provide a comprehensive one-stop digital platform that includes cloud computing, big data, artificial intelligence (AI), industrial internet, information security, intelligent connectivity, and edge computing, as well as end-to-end technical services. We are also the exclusive provider of HPE® servers, storage and associated technical services in China.

October 2024 / Issue 1v

“Shaping the Digital Future for a Better Life” is the corporate vision of H3C. We are aiming to drive the development of the digital economy, and together with customers and partners, to create a better life for all to enjoy.

We have firmly oriented ourselves towards the needs of our customers, supported by a deep foundation with more than 30 years of operation. We provide scenario-based and customized solutions to our customers, enabling digital transformation in various industries that include, but not limited to carrier, government, finance, healthcare, education, transportation, manufacturing, utilities, energy, Internet, and building etc., products are widely used in over 100 countries and regions.

We take technical innovation as the engine for growth. Currently, more than 50% of our employees are R&D staff. We have filed over 14,800 patents, of which more than 90% are invention patents. Facing the new era of intelligence led by AI technology, we comprehensively deepen the strategy of "Cloud & AI Native" and upgrade the "Digital Brain", releasing the value of computing power resources through computing power x connectivity, and solidifying the base of intelligent computing to empower the digital transformation of various industries, in a bid to continuously help customers realize smarter business decision-making (Smart), faster response to business needs (Timely), more agile business deployment (Agile), more reliable support to business development (Reliable), safer business environment (Safe). www.techfirstgulf.com 80

October 2024

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MAXPRO ClouD ®

Integrated cloud-based security management system that provides real-time access control and video surveillance to any mobile device, enabling on-the-go management of single or multiple buildings.

SECURITY MANAGEMENT FOR SMALL-TO-MEDIUM-SIZED (SMB) BUSINESSES

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WEBINARS With over 30 successful webinars and countless positive feedback from industry professionals, Tech First Gulf has established itself as a leader in delivering valuable, product-focused insights.

Our webinar series features the latest innovations and solutions from top vendors like Logitech, Pure Storage, and leading cybersecurity providers. Each session is meticulously designed to cover new products, cutting-edge technologies, and real-world applications, ensuring you remain at the forefront of industry trends. Whether you're looking to enhance your knowledge on meeting room solutions, data storage, or cybersecurity, our webinars provide a platform for learning and growth, guided by experts.

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