WHAT’S ON
EMPOWERING TRANSFORMATION LEADING DISTRIBUTION
“As the leading force in distribution, TFG drives growth and redefines possibilities across global markets."
BRIDGING THE GAP
Striving for Excellence
Audio Visual
Enhances collaboration in meeting, conference, and training rooms
We excel in delivering expert, reliable services that build lasting client partnerships
Volume-driven approach and significant market presence as a leading brand across MEA
Enhances collaboration in meeting, conference, and training rooms
Enhances control and security for residential and commercial buildings advanced networking, application security, and vulnerability management
EDITORIAL NOTE
Embracing Innovation and Leadership at Tech First Gulf
As the Marketing Manager and editor, I am excited to share with you the latest insights and updates from the heart of TFG. This past year has been nothing short of remarkable, marked by significant milestones and strategic advancements that have solidified our position as a leader in the IT distribution landscape.
“Our commitment to innovation and excellence continues to propel us forward!
Our commitment to innovation and excellence continues to propel us forward. From expanding our footprint into 13 countries to launching advanced solutions across Audio Visual, Infrastructure, ELV, UCC, Cybersecurity, Volume, and Services, TFG remains dedicated to creating value and staying ahead of industry trends. Our success is a testament to the hard work of our exceptional team and the strategic partnerships we’ve forged with top technology vendors.
In this issue, you'll find highlights of our recent achievements, strategic initiatives, and insights into how we are empowering our partners and customers. This magazine serves as the voice of distribution, bridging gaps and strengthening our offerings. It provides a platform to announce news and updates from our vendors and explores the evolving demand for cutting-edge solutions while sharing our vision for the future.
Thank you for your continued support and engagement. We look forward to sharing more of our journey with you and celebrating the successes and innovations that define TFG.
Dolly Lakhani
Regional Marketing Manager Tech First Gulf
IN THIS ISSUE
Samsung Innovating Displays Beyond Boundaries
Logitech: Revolutionizing Smart Meetings
Samsung MX Productivity in your hands, in all conditions
ALE Raise the bar with next
IN THIS ISSUE
Arcon
Building Next-Gen Solutions for Protecting Digital Identities
NETGEAR
Demonstrates its Comprehensive Switches at GITEX 2024
The perfect sound requires both unceasing pursuit of reasearch
sion
Transforming the Norm
AKASHDEEP SINGH LALVANI Chief Strategy Officer
At Tech First Gulf, I am responsible for guiding our strategic direction, ensuring we remain at the forefront of innovation. What excites me most about our journey is our unwavering commitment to staying ahead of the curve. This dedication has recently led to a significant milestone—our successful expansion into 13 new countries, further solidifying our position as a leader in the MEA&I region.
Strategic planning at Tech First Gulf is a dynamic and collaborative process. It involves constant assessment of market trends, emerging technologies, and the evolving needs of our customers. I believe in leveraging data-driven insights combined with intuitive decision-making to craft strategies that are both effective and adaptable. This approach ensures that we can respond
And this is just the beginning; we have more expansions planned as we continue to grow and evolve.
swiftly to changes in the industry while maintaining a clear focus on our long-term objectives.
Throughout my career, I have been passionate about fostering a culture of creativity and continuous improvement. At Tech First Gulf, we are preparing ourselves to navigate the future trends of cloud computing, AI, and sustainability. In an industry that is constantly changing, I believe that embracing innovation, adaptability, and lifelong learning are crucial to our continued success.
Raising the Benchmark
“For me, leadership is about blending strategic vision with hands-on involvement, ensuring our team is empowered”
My experience with Tech First Gulf has been profoundly rewarding, driven by a vision to solidify our leadership in the IT distribution sector across the MEA&I region. As Managing Director, I’ve had the privilege of seeing our strategic plans come to life, resulting in consistent growth through our commitment to agility, efficiency, and innovation.
Looking ahead, our future priorities are clear. We are focused on embracing emerging technologies, recognizing that staying ahead in a rapidly
evolving tech landscape requires us to continually explore and integrate innovative solutions. We are also dedicated to deepening our market penetration, which involves strengthening our presence and influence across existing and new markets.
Additionally, integrating sustainability into our core operations is a key priority. As we strive to set new standards of excellence, we are committed to incorporating sustainable practices into every aspect of our business, ensuring that our growth contributes positively to the environment and society.
In summary, our mission is to drive ongoing growth and set new benchmarks in the IT distribution sector, guided by a vision that balances strategic foresight with proactive, hands-on leadership.
HEMANT MALI Founder & Director
Years of Achievement
Onboarding
Tech First Gulf was founded with a clear vision to differentiate in the IT distribution market. We began forming key partnerships and establishing our presence in the MEA region.
Expansion and Innovation
We significantly expanded our portfolio by adding Gartner-leading technologies and signed agreements with Volume Distribution Vendors. The year marked our entry into new markets and the strengthening of our regional footprint.
Regional Growth And Efficiency
TFG increased its regional presence with a dedicated team and offices across the MEA region. We established local warehousing with 7+ locations and automated over 950 partner transactions. This period was marked by significant execution and business development.
Industry Recognition
We launched advanced Cyber Security solutions, reinforcing our leadership in the sector. Our participation in major industry tradeshows like BLACKHAT, GITEX and GISEC highlighted our technological advancements and market position.
2023
Continued Excellence
Tech First Gulf expanded into 13 new countries, demonstrating our MEA&I reach and market expansion. We established state-of-the-art Experience Centres in key locations to drive innovation and collaboration.
Global Expansion and Growth
Tech First Gulf is well poised to surpass its turnover goals. Our team significantly expanded, and we established strong partnerships with UCC and Infrastructure vendors. The Cyber Security portfolio continued to grow, with a substantial increase in active partner transactions. We also opened new offices in South Africa, Egypt, and India.
Innovating Displays Beyond Boundaries
Continuing No. 1 market leadership in display solutions for 15 years
Productivity in your hands, in all conditions. Designed for the New Mobile Workforce.
Galaxy XCover7 Ready for business
Make the XCover7 your essential productivity companion. Designed to support your work, no matter where or what the job demands. Elevate your day-to-day tasks with defence-grade security , and enhanced performance with a pocket sized device. Its robust design ensures safety and agility for your workforce in tackling any challenges ensuring the continuity of your business.
Built for rough conditions
The Galaxy XCover7 is designed for durability in challenging conditions, offering protection for your smartphone in environments where the devices are prone to damage.
Optimised Just for You
Simplify your work with the Galaxy XCover7’s Programmable Key² that can be programmed to swiftly launch your app of choice,
Effortlessly transform your device into a barcode scanner with Knox Capture to easily transfer and share data between devices.
Enhanced Protection
In addition to Samsung Knox, the Galaxy XCover7 is secured by Knox Vault, ensuring constant protection against hardware-based threats and provides a secure, dedicated non-volatile memory for sensitive data storage.
Galaxy Tab Active5 Built strong from the inside out
The Galaxy Tab Active5 serves as your portable mini-computer, instantly providing the power and capacity necessary to
Ready to Work
Stay connected with the Galaxy Tab Active5 and work seamlessly from anywhere with ensured business in a car, the Galaxy Tab Active5 is an essential tool for those who demand peak performance on the go.
Boost Efficiency with Greater Functionality
Designed for harsh environments
trucks, or emergency response units, the in-vehicle mounting¹ for Tab Active5 enhances accessibility and functionality. Its adjustable design allows for optimal positioning, enabling drivers to access essential information and applications with ease, ultimately contributing to improved productivity
Transform the Galaxy Tab Active5 into a barcode scanner using Knox Capture² to simplify the process of protocols or respond quickly with a push of a button by customising the Programmable Key³ to quickly launch apps of your choice.
Comprehensive end-to-end solutions
Samsung Knox
Samsung Knox is a combination of a proven security foundation built into Samsung devices, and a mature suite of business solutions leveraging this platform, secured by Knox.
Enterprise Edition
The Enterprise Edition is a complete package of mobile technology and services designed to give you more. Enterprise Edition comes with 1-year Knox Suite, providing tools to secure, deploy and manage devices throughout their lifecycle. Plus, enjoy 2-year Product lifecycle, 3-year warranty and up to 7-years security and OS updates to ensure business continuity.
Samsung Care+ for Business ¹
Cover your devices with Samsung Care+ for Business to enjoy first-rate protection, with claims, support and repairs handled without delay. It covers hardware repairs, battery replacement, theft and more, with genuine parts installed by Samsung Authorised Service Partners.
Enterprise Technical Support (ETS)
Keep your mobile workforce running efficiently and seamlessly with dedicated Samsung account manager at your service. Providing end-to-end support coverage across devices, operating systems, and solutions all direct from Samsung.
On-demand Technical Expertise
We know best when it comes to our devices and solutions. ETS offers direct access to an experienced and world-class team of Samsung expert engineers, with on-site support available for critical issues.
Dedicated Support Account Manager (SAM)
Your designated SAM will be an extension of your team, responsible for issue triage, all reporting and escalations with Samsung's support and engineering organisation.
Priority Samsung Insider Access
Enjoy training on new OS releases and solution enhancements, as well as privileged and unique access to Samsung beta programmes, roadmap information and more.
Customer Analytics and Reporting
We provide detailed communications, scheduled and delivered according to your needs, including newly discovered security concerns and the remediation steps.
Samsung Knox Suite
Samsung Knox Suite
A comprehensive suite of Samsung enterprise mobility solutions empowers both IT teams and employees through powerful management capabilities
Device Life Cycle
Device Life Cycle
MANAGE DEPLOY SECURE ANALYZE
A comprehensive suite of Samsung enterprise mobility solutions empowers both IT teams and employees through powerful management capabilities
Samsung Business Services
Premium services designed for business using Samsung mobile devices and Knox solutions
Ten Ways Pure Storage® Helps You Uncomplicate Storage, Forever
Ten Ways Pure Storage® Helps You Uncomplicate Storage, Forever
1
1 Unparalleled Simplicity
Unparalleled Simplicity
Unlike most data storage, our highly consistent portfolio of products is designed to be intuitive to install, run, and upgrade. With one architecture, unified AI-powered management, proactive/predictive support, and true as-a-service offerings, you’ll have more time to focus on your business instead of your infrastructure.
Unlike most data storage, our highly consistent portfolio of products is designed to be intuitive to install, run, and upgrade. With one architecture, unified AI-powered management, proactive/predictive support, and true as-a-service offerings, you’ll have more time to focus on your business instead of your infrastructure.
2
2
Real Agility
Real Agility
We provide a data platform based on a single Evergreen® architecture that keeps evolving with your needs. Deploy once and upgrade in place non-disruptively— software, hardware, or both—whether you own or consume as-a-service, for 10+years. Your data stays fast and available even as your IT landscape changes.
We provide a data platform based on a single Evergreen® architecture that keeps evolving with your needs. Deploy once and upgrade in place non-disruptively— software, hardware, or both—whether you own or consume as-a-service, for 10+years. Your data stays fast and available even as your IT landscape changes.
3
Savings Up to 65%1
3 Savings Up to 65%1
Add up the TCO savings: No storage re-buys, no migrations; lower management, energy and space costs. Then, compare with competing all-flash storage. The numbers tell the story.
Add up the TCO savings: No storage re-buys, no migrations; lower management, energy and space costs. Then, compare with competing all-flash storage. The numbers tell the story.
4
4
Cost Transparency
Cost Transparency
Your Evergreen subscriptions mean no hidden costs to sabotage your budget. Evergreen//Forever subscription rates stay flat and protect your investment for 10+ years. Evergreen//Flex and Evergreen//One offer clear pricing based on your usage. All array software is included, now and in the future. Non-disruptive hardware upgrades, SLAs, and premium service levels are included too.
Your Evergreen subscriptions mean no hidden costs to sabotage your budget. Evergreen//Forever subscription rates stay flat and protect your investment for 10+ years. Evergreen//Flex and Evergreen//One offer clear pricing based on your usage. All array software is included, now and in the future. Non-disruptive hardware upgrades, SLAs, and premium service levels are included too.
5
5 Sustainability
Sustainability
Pure Storage’s ultra-efficient DirectFlash® hardware and software technology stores more data in far less space than commodity SSD-based systems. This reduces energy used by up to 85% and space requirements by up to 90% versus competing all-flash storage. And Evergreen longevity means less e-waste, too. So you can meet ESG and sustainability goals while you save on operating costs.
Pure Storage’s ultra-efficient DirectFlash® hardware and software technology stores more data in far less space than commodity SSD-based systems. This reduces energy used by up to 85% and space requirements by up to 90% versus competing all-flash storage. And Evergreen longevity means less e-waste, too. So you can meet ESG and sustainability goals while you save on operating costs.
6
Preparedness for the Unexpected
Data is the lifeblood of your digital business, so make sure it’s always available and always resilient. All Pure Storage products offer simple yet powerful data protection features like advanced replication, ransomware remediation, and rapid data recovery.
7
Proven Dependability
Our customers know they can rely on their storage for the long haul. Pure Storage has delivered over 10,000 controller upgrades across eight hardware generations. Over 97% of Pure Storage arrays ever sold are still in use today because they are so simple to upgrade, and run like new arrays. And Pure Storage FlashArray delivers 99.9999% uptime, including upgrades.
8
More Capabilities
Pure Storage’s products are architected for innovators. Container-ready with Portworx® persistent storage for modern applications. Storage-as-code design. Enterpriselevel data services for all of your workloads. And with your Evergreen subscription, new capabilities are included, so your storage keeps pace with your needs.
9
The Smile Factor
Users love how we uncomplicate their storage and make their lives easier. Pure Storage’s audited Net Promoter Score (NPS) of 81.4 is the highest in the industry, and three times higher than competing storage providers.
10
A Cloud-like Experience Everywhere
Get Pure Storage’s entire portfolio as a product purchase with a subscription to innovation or fully as-a-service, on-prem, hosted, and in the public cloud. No matter how it lives in your infrastructure, it’s unified with one architecture, software, management tool, and even shared components. Manage data across one array or your entire estate with the ease of the cloud.
https://www.purestorage.com/different
The Future of Storage Efficient. Sustainable.
Agile.
Alcatel-Lucent Enterprise recently launched the new Wi-Fi 7 powered campus portfolio, ushering in a new era of enterprise-grade, high-performance secure connectivity.
The all-new mid-range and versatile entry-level access points are engineered to deliver best-in-class performance with unprecedented speeds, lower latency, and significantly improved reliability and security. Well suited for high-density environments such as offices, campuses, and industrial settings, ALE’s Wi-Fi 7 OmniAccess® Stellar line supports advanced applications like Ultra HD videos, virtual and augmented reality, metaverse, and industrial real-time operations, including robotics, digital twins, telemedicine, and traffic systems.
The OmniAccess Stellar line features a distributed control architecture, which offers
lower TCO, augmented security, better reliability and enhances flexibility and scalability for IT departments.
Both OmniAccess Stellar access points and OmniSwitch® switches can be managed and monitored through Alcatel-Lucent OmniVista®, a unified AI-powered network management platform available in both on-premises and cloud versions. It streamlines the onboarding process for users and IoT devices and optimizes network operation automation with detailed analytics and insights.
To fully leverage the capabilities of Wi-Fi 7, enterprises may need to upgrade their network infrastructure. The new OmniSwitch 6560E switches with multigigabit ports are specifically designed to meet the increased demands of Wi-Fi 7, ensuring reliable, secure and efficient network performance.
“With our new Wi-Fi 7 access points and supporting multigigabit switches, we are laying the foundation for uncompromised enterprise connectivity, delivering the highest levels of network security, performance and reliability to our customers.” Stephan Robineau, Executive Vice President of Networking Business Division at Alcatel-Lucent Enterprise.
Distributed control architecture Simplicity
Secured & automated IoT onboarding
Reduced TCO
Huawei eKIT SME Products
For The Distribution Market
Huawei's government and enterprise business started in 2011. In the past, we mainly focused on and cooperated with NAs, and used Huawei's high-touch approach to expand market.
With the rapid digitalization of small- and medium-sized enterprises, namely, SMEs, Huawei hopes to explore new markets with our partners by using our accumulated advanced technologies and service platforms. In this case, Huawei adopts the distribution/ runrate model to expand the market by enabling local partners. In the distribution market, we adhere to the "partner-led and subcontractor-centered" strategy to build our business system.
Products are the core of the distribution business. Huawei has developed a collection of products for SMEs, such as smart terminalsintelligent collaboration, wired and wireless networks, IP and optical access networks, secure networks and storage IT platforms.
Based on this strategy, we provide support for our distribution partners from four aspects:
• The first is partner policies. We formulate development plans, manage the quantity and quality of partners, build relationship with capable partners that expect to cooperate with Huawei, and build a healthy and orderly partner system. We also provide competitive partner incentive solutions and manage the partner order through rules and technologies.
• The second is developing marketable products. Since this year, we have developed more than 50 distribution products for over 30 business scenarios of the SME market. These products are specially designed in terms of performance, function, installation, management, ease of use, appearance, and cost. They can meet the requirements of SMEs and facilitate distribution partners in sales, installation, and delivery.
• Third, Huawei's has built a business brand, HUAWEI eKit, for the distribution business, accompanied by marketing resources to support our partners in market promotion and lower-level partner development.
• Last but not least, Huawei has put dedicated IT tools and platforms in place for the distribution business ie HUAWEI eKit website and HUAWEI eKit app. These digital platforms enable partners to obtain resources in transaction, partner operations, partner enablement, service, and marketing more conveniently. Through the platforms, gold partners can trade online, partners and users at all levels can easily obtain product and solution documents, and online learning and certification are supported. The platforms provide considerate guidance for partners to carry out marketing activities and to obtain tools, templates, and marketing materials. Subcontractors can use the app for deployment as well as remote management and maintenance, improving service efficiency. In future more functions will be provided on the IT platforms to better support our partners in business growth.
Since June last year, Huawei‘s distribution business has been deployed in 41 countries and regions outside China, and 125 partners have registered as Huawei’s gold distribution partners. In one word, we distribution business is developing rapidly. We will continue adhering to the partner-led and subcontractor-centered strategy, innovate continuously to deliver more competitive products and better services, and support global distribution partners to explore the SME market.
Protecting Your Applications and Infrastructure
Protection Strategies in the AI Age
Nikhil Taneja Vice President and Managing DirectorIndia & SAARC, Middle East
Radware leads the cybersecurity industry with cutting-edge AI-driven solutions designed to protect large enterprises from today's sophisticated threats. As organizations increasingly deploy applications across hybrid environments—public clouds, private data centers, and on-premise setups—the need for comprehensive and consistent security is critical. Radware’s mission is to safeguard businesses by offering the most advanced application and infrastructure protection available.
Radware leads the cybersecurity industry with cutting-edge AI-driven solutions designed to protect large enterprises from today's sophisticated threats. As organizations increasingly deploy applications across hybrid environments—public clouds, private data centers, and on-premise setups—the need for comprehensive and consistent security is critical. Radware’s mission is to safeguard businesses by offering the most advanced application and infrastructure protection available.
Nikhil Taneja, the industry stalwart needs no formal introduction as he is termed as a phenomenon in the IT industry. A highly successful and rewarding career of 30 years in the IT industry (Application Delivery Networking, Cyber Security, Cloud Computing and Cloud Security). Having worked with the likes of Wipro, Compaq and Cabletron Systems his journey with Radware ( 23 year / 89th quarter continuing ) has been quite remarkable.
Radware’s solutions feature real-time protection engines for DDoS, Web DDoS, WAF, API security, and bot management. Powered by EPIC-AI, these solutions detect, mitigate, and adapt to a wide range of threats, including automated bot attacks and AI-generated exploits. The
The Most Precise, Hands-Free, Real-Time Protection.
platform’s AI reasoning capabilities correlate data across multiple protection engines, enabling preemptive and precise threat mitigation. This comprehensive protection reduces the risk of data breaches, service disruptions, and compliance violations.
Radware also ensures compliance with evolving regulatory standards, such as PCI DSS 4.0 and NIS2, by offering an integrated platform designed to meet these stringent requirements. The platform provides advanced protections for web applications, APIs, and client-side security, all delivered through cloud-based services.
A significant challenge for enterprises today is the shortage of skilled cybersecurity professionals. Radware addresses this by offering expert defense services, including 24/7 managed security operations centers (SOC). Our AI-driven SOC capabilities empower cybersecurity experts with the tools needed to resolve incidents quickly and accurately, reducing the mean time to resolution (MTTR) from hours to minutes. This support alleviates the burden on internal teams, ensuring that enterprises remain secure, even against complex and sustained attack campaigns.
Radware offers large enterprises precise, hands-free, real-time protection. Our AI-powered, integrated security platform delivers intelligent security, consistent protection across hybrid environments, and expert defense services. By choosing Radware, enterprises not only protect their applications and infrastructure but also safeguard their brand, reduce operational risks, and ensure compliance in an increasingly complex digital world. Radware is the trusted partner to keep businesses safe, secure, and resilient.
Surge in Cyber Threats: Radware Reports 265% Rise in Web DDoS Attacks
Malicious cyber activity surged in the first half of 2024 according to Radware’s H1 2024 Global Threat Analysis Report. Much of the surge can be attributed to world-wide geopolitical tensions, including conflicts in Europe and the Middle East, as well as international events, like country elections, Eurovision, and the Olympics. The global scale of and interest in these high visibility events provide prime targets for cybercriminals and nation-state actors to promote their religious and political points of view—and with maximum impact.
Based on our observations, emerging attacks continue to be marked by a growing emphasis on the application infrastructure. More bad actors are moving up the network stack from layers 3 and 4 to layer 7 with their sights set on compromising online applications and APIs as well as essential infrastructure.
In fact, during the first half of 2024, Web DDoS attacks, a new generation of Layer 7 HTTPS Floods, rose 265% compared to the second half of 2023. In one attack, an organization faced a record-breaking six-day Web DDoS attack campaign. It consisted of multiple waves, which lasted 4- to 12-hours,
amounting to a total of 100 hours of attack time and sustaining an average of 4.5 million RPS with a peak of 14.7 million RPS.
Other attack patterns we observed in the first half of 2024 include:
• A rise in application layer attacks: Application-layer DNS DDoS attack activity quadrupled compared to the first half of 2023. The number of malicious DNS queries grew by 76% compared to the total number of queries observed during all of 2023.
• Industries under siege: Finance was among the most targeted industries, experiencing 44% of all network-layer DDoS attacks and 52% of the total Layer 7 DNS Flood attack activity.
• Unrelenting hacktivist attacks: Geopolitical tensions continued to fuel hacktivist activity, with Ukraine ranking as the most targeted country followed by the United States and India. The effectiveness of the attacks is being amplified as hacktivists rally patriotic volunteers and provide them access to crowd-sourced botnets, custom attack tools, and detailed attack tutorials.
In addition, AI-powered capabilities are giving attackers an edge as their tools evade traditional defense systems. In the back half of 2024, we expect attacks to continue to climb, as more threat actors adopt AI technology democratized through increasingly powerful and publicly available large language models.
Radware is a global leader in application security and delivery solutions for multi-cloud environments
PASCAL GEENENS
Director of Threat intelligence for Radware
Leads the company’s global threat intelligence program. With more than 25 years of experience in information security and technology, Pascal has developed strong expertise in tracking state-sponsored and nationalist cyber adversary groups. Throughout his career, Pascal has discovered several malware families, including BrickerBot, malware designed to destroy unsecured IoT devices. Pascal’s unique perspective and insights have been featured in many publications and inspired audiences across the globe. Pascal contributed several chapters to the CRC Press book ‘Botnets – Architectures, Countermeasures, and Challenges.’
Before joining Radware, Pascal worked as a consulting engineer for Juniper Networks and as an engineer at IBM. Pascal holds a Master of Science degree in electrical engineering, communication, and information technology from the Free University of Brussels.
New cyberattacks
are on the rise. Is your clients' security up to par?
Radware’s DDoS, Application Protection, and ADC solutions safeguard your business, customers, and reputation from AI-powered hacktivist attacks.
Download our latest Threat Analysis Report to stay ahead of cyber threats.
Streamlining Cybersecurity with Seceon’s
Unified
Platform
“At
Seceon, our mission is to deliver comprehensive, automated cybersecurity that empowers organizations of all sizes to stay ahead of evolving threats,” says Chandra Pandey, Founder & CEO of Seceon”
Managing multiple security solutions in today’s rapidly evolving cybersecurity landscape often results in a complex, costly, and inefficient system, leaving organizations vulnerable to sophisticated threats. Traditional, siloed security tools struggle to correlate threats effectively, creating gaps that hackers can exploit. This strains teams, budgets, and patience and exposes organizations to significant risks.
Khaled Al-Najjar
Regional Sales Manager, Middle East
Seceon offers a smarter, unified solution with its all-in-one Open Threat Management (OTM) Platform. By consolidating advanced security capabilities into one powerful platform, Seceon eliminates the inefficiencies associated with using multiple tools. The platform’s AI and ML-powered technologies—such as aiSIEM, aiSecurity Score360, and more—provide seamless protection, detection, and remediation, all within a single, integrated solution.
Seceon’s aiSIEM automates comprehensive cybersecurity by ingesting and enriching telemetry with threat intelligence. Its advanced AI/ML capabilities proactively detect and contain threats in real-time, reducing Security Operations Center (SOC) operational costs by over 80%.
Ensures that organizations across the region benefit from Seceon’s robust security solutions, helping them overcome the challenges of today’s threat landscape with confidence.
Seceon aiSIEM-CGuard manages cloud and SaaS security posture, applying threat intelligence to detect and respond to potential compromises. Meanwhile, aiSecurity Score360 assesses diverse attack surfaces, prioritizes risks, and provides actionable insights through a user-friendly dashboard. aiSecurity BI360 enables partners to manage compliance frameworks like NIST 2.0, CMMC 2.0, HIPAA, PCI-DSS, and GDPR, offering real-time and historical event views that simplify compliance reporting and planning.
The platform’s AI and ML-powered technologies—such as aiSIEM, aiSecurity Score360, and more—provide seamless protection, detection, and remediation, all within a single, integrated solution.
Why Choose Seceon?
• Widespread Trust: Over 8,000 organizations and 430 partners trust Seceon to deliver efficient, high-margin managed security services, leveraging automated threat remediation and continuous compliance
• Optimised Costs: Seceon’s OTM platform streamlines security operations and significantly reduces CAPEX/OPEX with asset-based licensing and no hidden fees
• AI-Driven SOC Efficiency: By automating SOC functions with AI, Seceon enables organizations to achieve the outcomes of a 20-person SOC team, boosting revenue without additional hires
Want to streamline your security? Book a demo or connect with our experts today to see how Seceon’s unified security platform can enhance your organization’s defense strategy and bring you peace of mind.
BUILDING CONNECTIONS
EVENTS EVENTS EVENTS
INNOVATE & INSPIRE
INNOVATE & INSPIRE
EMPOWERED TOGETHER
EMPOWERED TOGETHER
EVENTS EVENTS
ABOUT GROUP-IB
Founded in 2003 and headquartered in Singapore, Group-IB is a leading creator of cybersecurity technologies to investigate, prevent, and fight digital crime. Cybercrime prevention is ingrained in the company’s DNA, driving its technological capabilities to protect businesses, citizens and support law enforcement operations.
With a globally trusted, unique, and industry-leading approach, Group-IB combines technology, innovation, R&D, and multi-domain expertise to act as an ultimate defense shield against cybercrime, which has earned Group-IB a strong reputation as a top cybersecurity service provider in the MEA region and globally.
Group-IB recent associations and participations have made its support critical to the region's security. This is further supported by Group-IB’s decentralized and autonomous operational structure, featuring Digital Crime Resistance Centers (DCRCs) located in the Middle East, Europe, Central Asia, and Asia-Pacific. By stationing experts in each region, Group-IB avoids latency and communication hiccups that may arise during international collaboration, providing real-time, expert-assisted, and comprehensive support.
Group-IB’s full-scale DCRC, located in Dubai City Center, serves as a base hub for its team of cyber defenders. Group-IB establishment in the region has gained significant support, including from global authorities such as Mr. Craig Jones, INTERPOL's former Cybercrime Director, who remarked, “Encompassing a wide range of expertise, experience, and skills, this HQ will play a pivotal role in Group-IB’s research into the regional threat landscape and in providing on-the-ground support for their customers and partners. INTERPOL’s Global Cybercrime Programme looks forward to strengthening partnership with Group-IB and increasing operational activities against cybercrime in the region in collaboration with this office.”
Group-IB offers a truly next-generation Unified Risk Platform (URP) for infrastructure-wide cybersecurity through a single, convenient interface. This platform enables businesses to build a secure cyber environment through intelligence-driven technologies and expert-led services. It proactively protects organizations’ critical infrastructure from attacks while continuously monitoring the network for potentially dangerous behavior.
The URP suite includes the world’s most trusted Threat Intelligence, the most complete Fraud Protection, AI-powered Digital Risk Protection, multi-layered protection with Managed Extended Detection and Response (XDR), all-infrastructure Business Email Protection, and External Attack Surface Management. Also, Group-IB’s full-cycle incident response and investigation capabilities consistently beat industry standards. This includes the 70,000+ hours of cybersecurity incident response completed by DFIR Laboratory, more than 1,400 successful investigations completed by the High-Tech Crime Investigations Department, and round-the-clock efforts of CERT-GIB.
Group-IB has also repeatedly been revered by leading advisory and analyst agencies such as Aite Novarica, Gartner®, Forrester, Frost & Sullivan, KuppingerCole Analysts AG, and more.
Group-IB's strong portfolio of cybersecurity and investigation capabilities allows the company to act as a key partner to some of the world’s most powerful anti-crime and law enforcement bodies, including EUROPOL, INTERPOL, AFRIPOL, and other regional agencies.
Invicti Expands App Security Platform With Comprehensive API Security
PATRICK VANDENBERG Director of Product Marketing
The growth of service-based architectures has driven an explosion in APIs, creating yet another expanding attack surface for security teams to address. As development teams embrace the productivity benefits of AI code assistants, API creation accelerates further. But while AI code assistants are boosting developer productivity, they cannot yet generate secure application code or secure APIs consistently, propagating the risk from vulnerable APIs deployed into today’s web services.
According to ESG’s report Securing The API Attack Surface, 76% of organizations report having an average of 26 APIs per application deployed. Many of these APIs are undocumented and unmonitored, so the security challenge is now about confidently and quickly finding APIs, testing them for vulnerabilities, and performing remediation. With Invicti API Security, organizations can realize comprehensive API discovery alongside proactive API security testing.
Invicti API Security includes multiple discovery methods to enable comprehensive identification of known and undocumented APIs, including:
• Zero-configuration discovery to identify API specifications, scanning cloud environments for accessible paths
• API management system integrations to fetch and sync accurate and latest API specifications into inventory
• Network API traffic analysis to identify and reconstruct API calls into API definition files based on observed traffic
Invicti, the leading provider of application security testing solutions, has introduced Invicti API Security, merging comprehensive API discovery with proactive security testing into a single solution.
“With the Invicti Platform’s extensive API discovery capabilities, we are able to deliver a tool consolidation option, combining web application and API security into a single solution,” said Neil Roseman, CEO at Invicti. “As tool sprawl and budgetary constraints grow, CISOs can rely on the Invicti solution to address the growing API security concerns in addition to reducing their team’s tool complexity.”
For decades, Invicti has provided the advantage of web application security testing coverage, accuracy, speed, and scale. The combination of continuous automated discovery, proof-based scanning to verify critical vulnerabilities for developers, and recently added Predictive Risk Scoring to advance prioritization efforts provide customers with a unique set of benefits. These web application security benefits can be deployed together with API discovery and security testing.
Invicti API Security is available to Invicti customers across both Acunetix and Invicti (formerly Netsparker) product lines to extend their use of the Invicti platform. New customers can purchase the product as a web application and API security combination, or a standalone API Security option.
COMMVAULT: THE GOLD STANDARD IN CYBER RESILIENCE
Commvault helps over 100,000 organizations keep their data safe and businesses resilient. We offer the only cyber resilience platform that combines top-tier data security with rapid recovery at enterprise scale, across any workload, anywhere—all at the lowest TCO.
We’re excited to introduce Commvault Cleanroom Recovery, a revolutionary solution that democratizes cleanroom technology. Designed for cyber recovery, Cleanroom Recovery allows rapid, reliable restoration of applications in a secure, on-demand cleanroom. This innovation gives CISOs and CIOs the confidence to recover swiftly when attacked, turning the traditional concept of
organizations face heightened risks from cyber-attacks due to the advanced threat landscape and widespread cloud transformation.
Commvault Cloud Cleanroom Recovery is a revolutionary offering that democratizes cleanrooms, providing an affordable, secure, isolated recovery environment on-demand. This environment is crucial for testing cyber recovery plans, conducting secure forensic analysis, and ensuring uninterrupted business continuity—a vital need in today’s digital age. Unlike traditional, costly, and complex cleanroom methods, Commvault simplifies cyber resilience through a single-pane-of-glass management tool. Our solution is the only one that allows recovery from any location to a secure, cloud-isolated cleanroom, ensuring the strongest and most reliable cyber recovery.
Our commitment to excellence has earned us recognition as a Leader in the Gartner Magic Quadrant for 13 consecutive years and the top spot in the 2024 GigaOm Sonar Report for Cloud-Native Data Protection.
Yahya Kassab Senior Director & General Manager, KSA, Gulf & Pakistan
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Specialised Server Technology for HD Surveillance
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WolfVision's participation in the Gitex Technology Exhibition in Dubai
We are very excited to participate in Gitex. This event is one of the largest tech exhibitions in the region, offering an excellent platform for us to showcase our latest innovations and connect with industry leaders and potential clients.
TFG's market presence and expertise in IT infrastructure and cybersecurity expose us to new clients and early-stage projects!
Cynap Videobar
What can visitors expect to see from WolfVision during Gitex?
WolfVision will be showcasing a comprehensive solution of our wireless presentation and collaboration Cynap systems. These solutions are designed to make meetings, lectures, and collaborative sessions more efficient and engaging. The highlight of our showcase will be the new Cynap Videobar. This product integrates advanced video, unparalleled audio technology, and a seamless collaboration experience.
The Cynap Videobar is truly an all-in-one video conferencing and collaboration system. It offers both built-in wireless screen sharing and wireless or wired BYOM (Bring Your Own Meeting) web meetings, allowing users to utilize any web conferencing service they prefer. Meeting hosts can simply use their own laptops, ensuring flexibility and convenience. This product is the result of an exclusive partnership between WolfVision and Fohhn, a premium manufacturer of loudspeakers. Together, with over 30 years of experience in developing camera systems and wireless presentation solutions, we have created a versatile and powerful all-in-one system.
TFG Partnership
This year, we are collaborating with Tech First Gulf (TFG), who have a strong presence in the Middle Eastern and African markets. At Gitex, we will be part of their booth, showcasing our products to a wider audience. This partnership is key for our growth strategy in the Middle East. TFG's market presence and expertise in IT infrastructure and cybersecurity expose us to new clients and early-stage projects. Together, we aim to drive the adoption of our solutions and establish WolfVision as a leader in collaboration technology. Our primary goal at Gitex is to showcase our latest technology and demo nstrate its transformative impact on collaboration across various sectors. With TFG’s support, we believe our presence at Gitex will pave the way for future success and expansion in the region.
TOGETHER WE GROW TOGETHER WE GROW
Tech First Gulf LLC events ignite innovation and spark collaboration, showcasing cutting-edge technology and forging powerful connections that propel the industry forward!
Harnessing the Power of 5G and AI
Leading the Future of Mission-Critical and Business-Critical Communications with Advanced IT Technology
As Middle Eastern countries accelerate their adoption of cutting-edge IT technologies, Hytera is proud to lead the charge in transforming mission-critical communications (MCC) and business-critical communications (BCC) with its latest broadband technology, including dual-mode rugged radios, body cameras, and smart 5G and 4G push-to-talk over cellular devices. At GITEX 2024, we will showcase how our innovations, deeply integrated with advancements in 5G and AI, are driving digital transformation across the region.
Harnessing the Power of 5G and AI
The rapid expansion of 5G technology in the Middle East is opening new possibilities for both mission-critical and business-critical communications. Hytera's latest innovations are designed to fully leverage the ultra-low latency and high data throughput of 5G networks, enabling real-time video streaming and AI-driven analytics. These advancements empower various industries to enhance situational awareness, streamline operations, and make data-driven decisions faster than ever before.
Tailored Solutions for the GITEX Audience
GITEX attendees are at the forefront of digital transformation, seeking solutions that address the unique challenges of the Middle East market. Hytera’s offerings are specifically designed to meet these needs.
Our unified communications platforms and hybrid dispatch console software provide seamless connectivity and interoperability between different technologies, including TETRA, DMR, body cameras, and 4G and 5G terminals. This software ensures that robust communication networks are resilient, scalable, and capable of supporting advanced applications like AI-based predictive analytics and real-time multimedia communication.
Shaping the Future of Digital Transformation
Hytera’s commitment to innovation and deep understanding of the Middle East market positions us as a key player in the region’s digital transformation journey. At GITEX 2024, we invite you to explore how our latest products and solutions can drive your organization’s digital transformation, enhancing efficiency, security, and operational excellence.
Hytera's latest innovations are designed to fully leverage the ultra-low latency and high data throughput of 5G networks, enabling real-time video streaming and AI-driven analytics.
ARCON: Building Next-Gen Solutions for Protecting Digital Identities
ARCON, a leading information risk-management solutions provider, specializes in Identities, Vaults, Cybersecurity and Digital Risk Assessment solutions. Built on three founding pillars: Predict, Protect, and Prevent, the company offers solutions that enable IT security professionals to form robust perimeter security around IT systems, endpoints, and data whilst enabling them to develop a comprehensive Governance, Risks, and Compliance (GRC) framework. It offers a robust stack of solutions that leverage Artificial Intelligence and Machine Learning to ensure ‘proactive’ cybersecurity posture against ‘reactive’ stance and mitigate looming insider, third-party, and advanced cyber threats in real-time.
Founded in 2006, ARCON’s mission is to provide global organizations with a secure centralized platform for managing, monitoring, and controlling the increasing number of digital identities. Therefore, it continues to innovate and build best-in-class enterprise-grade and highly scalable solutions to address emerging enterprise access control use-cases, whether on-premises, hybrid ecosystems, or multi-cloud environments.
ARCON’s solutions have been deployed by 1500+ global organizations that include major Banks, Government organizations, Telecom giants, Oil and Gas majors, Utilities, MSPs, Healthcare organizations, pharmaceutical companies, among others.
NETGEAR Demonstrates its Comprehensive Switches at GITEX 2024
NETGEAR, a global leader in networking solutions, exhibits its solutions at GITEX 2024, the country’s foremost professional audiovisual exhibition. The event takes place at Dubai from October 14-18, 2024. At the event attendees will have the opportunity to explore NETGEAR’s cutting-edge AV product lineup and engage directly with the team.
Adding to the excitement, Manab Mallick, Pre-Senior Manager - Presales APAC & MEA for NETGEAR, is marking a significant moment for the brand at GITEX 2024. As a key figure in the development of NETGEAR’s strategy, Mallick's presence underscores the company’s commitment to the Dubai AV market and its professionals. Throughout the Expo, he will be available to address queries of industry professionals, offering expert insights into the capabilities and benefits of NETGEAR’s AV solutions, as well as discussing the future of AV over IP technologies.
Manab Mallick, Pre-Senior Manager - Presales APAC & MEA for NETGEAR -said “It has been an incredible experience to witness the enthusiasm and growing demand for AV over IP solutions in Middle East. GITEX Dubai 2024 is a valuable platform to connect with industry leaders, part-
ners, and customers. We are committed to supporting the AV industry in Middle East with our cutting-edge products and expertise."
At GITEX Dubai 2024, NETGEAR is showcasing its advanced AV lineup, including the M4250, M4300, M4350, and M4500 Series Switches & unmanaged, smart & plus switches. These cutting-edge products are engineered to meet the evolving demands of the AV over IP market, providing professionals with the tools needed to deliver seamless, high-performance audiovisual experiences. The M4250 Series is designed specifically for AV over IP applications, integrating years of networking expertise with industry best practices to offer unparalleled reliability and performance.
Marthesh Nagendra, Country Senior Sales Director, Commercial at NETGEAR APAC also commented on the event, saying, “NETGEAR’s participation in GITEX Dubai 2024 has been a resounding success in the past. The feedback we are receiving from attendees highlights the strong demand for reliable and high-performance AV over IP solutions in this market. We are proud to showcase our innovative technologies here and look forward to further strengthening our presence in India.”
GITEX Dubai 2024 is expected to be a landmark event, featuring over 250 brands from more than 10 countries, including 35 first-time exhibitors. The exhibition will be held across A Dubai providing an expansive space for brands to present their latest solutions.
About NETGEAR, Inc.
NETGEAR® (NASDAQ: NTGR) has pioneered advanced networking technologies for homes, businesses, and service providers around the world since 1996 and leads the industry with a broad range of award-winning products designed to simplify and improve people's lives. By enabling people to collaborate and connect to a world of information and entertainment, NETGEAR is dedicated to delivering innovative and advanced connected solutions ranging from mobile and cloud-based services for enhanced control and security, to smart networking products, video over Ethernet for Pro AV applications, easy-to-use WiFi solutions and performance gaming routers to enhance online game play. The company is headquartered out of San Jose, Calif. with offices located around the globe. Connect with NETGEAR: Facebook, Instagram and the NETGEAR blog at NETGEAR.com
©2024 NETGEAR, Inc. NETGEAR, NETGEAR
Insight and the NETGEAR logo are trademarks and/or registered trademarks of NETGEAR, Inc. and/or its affiliates in the United States and/or other countries. Other brand and product names are for identification purposes only and may be trademarks or registered trademarks of their respective holder(s). The information contained herein is subject to change without notice. NETGEAR shall not be liable for technical or editorial errors or omissions contained herein. All rights reserved.
About H3C
hensive one-stop digital platform that includes cloud computing, big data, artificial intelligence (AI), industrial internet, information security, intelligent connectivity, and edge computing, as well as end-to-end technical services. We are also the exclusive provider of HPE® servers, storage and associated technical services in China.
“Shaping
the Digital Future
for a Better Life” is
the corporate vision of H3C. We are aiming to drive the development of the digital economy, and together with customers and partners, to create a better life for all to enjoy.
We have firmly oriented ourselves towards the needs of our customers, supported by a deep foundation with more than 30 years of operation. We provide scenario-based and customized solutions to our customers, enabling digital transformation in various industries that include, but not limited to carrier, government, finance, healthcare, education, transportation, manufacturing, utilities, energy, Internet, and building etc., products are widely used in over 100 countries and regions.
We take technical innovation as the engine for growth. Currently, more than 50% of our employees are R&D staff. We have filed over 14,800 patents, of which more than 90% are invention patents. Facing the new era of intelligence led by AI technology, we comprehensively deepen the strategy of "Cloud & AI Native" and upgrade the "Digital Brain", releasing the value of computing power resources through computing power x connectivity, and solidifying the base of intelligent computing to empower the digital transformation of various industries, in a bid to continuously help customers realize smarter business decision-making (Smart), faster response to business needs (Timely), more agile business deployment (Agile), more reliable support to business development (Reliable), safer business environment (Safe).
MAXPRO ClouD ®
Integrated cloud-based security management system that provides real-time access control and video surveillance to any mobile device, enabling on-the-go management of single or multiple buildings.
SECURITY MANAGEMENT FOR SMALL-TO-MEDIUM-SIZED (SMB) BUSINESSES
WEBINARS
With over 30 successful webinars and countless positive feedback from industry professionals, Tech First Gulf has established itself as a leader in delivering valuable, product-focused insights.
Our webinar series features the latest innovations and solutions from top vendors like Logitech, Pure Storage, and leading cybersecurity providers. Each session is meticulously designed to cover new products, cutting-edge technologies, and real-world applications, ensuring you remain at the forefront of industry trends. Whether you're looking to enhance your knowledge on meeting room solutions, data storage, or cybersecurity, our webinars provide a platform for learning and growth, guided by experts.
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GEOGRAPHIC FOOTPRINT
Our expansive reach across multiple countries in the Middle East, Africa, and Asia enables Tech First Gulf to seamlessly connect and support emerging markets with pioneering tech expertise.