Seller Presentation

Happy New HOMEOWNERS

OUR TEAM HAS A PROVEN TRACK RECORD OF HELPING BUYERS

"Bryan and his team were great. He helped me navigate a city I was not familiar with and went above and beyond to help me locate a great property. He helped us throughout the process and offered service that was more than required. I would highly recommend Bryan and his team."

Richard B. - Denver

Successfully SOLD HOMES

OUR TEAM HAS A PROVEN TRACK RECORD OF SELLING HOMES

"Bryan is very knowledgeable about real estate in general and especially the Denver and surrounding area real estate. He is always very responsive to calls, emails, or texts. He does a great job with photos and marketing. He is friendly and professional to work with." Charlie S - Aurora

WHAT MAKES YOUR HOME SELL - Strategies and Tactics

1. Pricing Strategy

We have mastered the most accurate and most used pricing strategy:The “5-5-5 Method”.This data-driven pricing strategy helps your property sell for the right price.

2. How It Is Marketed

Our team has created the most aggressive and effective marketing plan that is continually updated and based on research and statistics of actual property buyers.

3. Active Buyer Database

Our proactive marketing programs help us to build an active buyer database.This means we might already have a list of interested home buyers who are ready to buy a property just like yours. We can also directly solicit multiple offers from all cash I-Buyers and investors for a quick sale.

4. How It Shows

Our staging consulting, repair recommendations, virtual tours, high quality photography and professional marketing attract active home buyers to want to schedule a showing.

5. Communications

In this market, constant communication with potential buyers and agents who express interest will help speed up the sale and maximize the price that you receive for your property.

6. Negotiations

There are multiple points of negotiation throughout the home selling process. Contract negotiations include price, terms, contingencies, deadlines, and what items might be included or excluded. We negotiate for our clients to get the best contract with the highest chance for a successful on-time closing.

WHAT MAKES YOUR HOME SELL -

Accurate Pricing

5-5-5 Pricing Strategy

OUR TEAM USES THE MOST ACCURATE DATA-DRIVEN METHOD AVAILABLE TO PRICE YOUR PROPERTY

The right price for your property is not determined by any one agent or seller. Sale price is determined only by current market conditions.

We access accurate, up-to-date MLS data to select up to 5 active, 5 pending, and 5 sold properties that are the most comparable in features and amenities to your property.

Combined with our in-depth knowledge of market statistics, this method assures we market-position your property correctly, so it sells for the fair market price.

PRICING FACTORS

❏ ORIGINAL LIST PRICE

❏ CURRENT LIST PRICE

❏ LAST SOLD PRICE

❏ DAYS ON MARKET

❏ BEDS, BATHS, SQ FT

❏ LOT SIZE

WHAT MAKES YOUR HOME SELL - How It Shows

We Make Listings SHINE

Today’s property buyers are armed with more information than ever. They tell their agents which properties they want to see, and they’ve already rejected listings with too few or poor quality photos.

It is absolutely vital that your online listing has high-impact photos, videos, and 3-D virtual tours to make a lasting first impression that will motivate buyers to come see your property for themselves.

This might include:

Photography

Photo Editing Staging & Repair

Virtual Tours

WHAT MAKES YOUR HOME SELL - How

It’s Marketed

We’ll Sell It FASTER and for TOP DOLLAR

We review data from the National Association of Realtors® Profile of Home Buyers and Sellers annual report that tells us exactly where buyers first found the property that they ACTUALLY purchased.

With that data, we adapt our marketing strategy and resources to match where the MOST buyers are finding properties just like yours, so that we can sell it faster and for top market dollar.

83% of home buyers found their new home from online advertising, from another agent, or through on-site marketing like yard signs and text services.

51% Online

28% Real Estate Agent

HOW HOME BUYERS FOUND THE HOME

THAT THEY ACTUALLY PURCHASED

6% Friend, relative, neighbor

6% Builder/builder’s agent

4% Yard/open house sign

3% Knew the seller

1% Print advertising

WHAT MAKES YOUR HOME SELL - How

It’s Marketed

We Market Your Property to TOP AGENTS

28% OF HOME BUYERS FIRST FOUND THEIR HOME BECAUSE A REAL ESTATE AGENT SENT, SHOWED, OR NOTIFIED THEM ABOUT IT

Although we promote your property to all the local agents, we focus our direct marketing efforts on the 20% of agents locally, statewide, nationally and internationally that sell 80% of all homes.

5 WAYS WE MAKE SURE ALL AGENTS KNOW ABOUT YOUR PROPERTY LISTING:

WHAT MAKES YOUR HOME SELL - How It’s Marketed Brokerage Websites

Our System YOUR EDGE

ALMOST 51% OF BUYERS FIRST FOUND THE HOME THAT THEY PURCHASED ON THE INTERNET

The more ways your property is marketed online, the more buyers will see your property listing, and the faster and higher it will sell.

Classified Services

Craigslist, Oodle, Facebook Marketplace. Most agents overlook these powerful tools

Our technology allows us to showcase your property listing on all major brokerage websites like Redfin, KW.com, Sothebys.com, Century21.com, ReMax.com and more.

We market listings with high conversion content via multiple methods, including real estate websites, property portals, and social media sites.

Social Media

Facebook, Instagram, and Twitter, to just name a few of the places we share, promote, and pay to showcase your property.

Listing Portals

We optimize your property listing on the most popular consumer websites like Zillow, Trulia, Realtor.com, and hundreds more.

Search Engines

Google. Bing. Yahoo. Nobody knows search engines better! We are experts in both organic and paid results.

WHAT

WHAT MAKES YOUR HOME SELL - How It’s Marketed

WHAT MAKES YOUR HOME SELL - How It’s Marketed

Just listed - come tour this beautiful home today!

WHAT MAKES YOUR HOME SELL - How It’s Marketed

REACHING ACTIVE BUYERS at Every Opportunity

APPROXIMATELY 15% OF HOME BUYERS FOUND THE HOME THAT THEY ACTUALLY PURCHASED THROUGH ONE THESE FOUR TRADITIONAL MARKETING CHANNELS

1. Yard Signs

Approximately 4% of buyers found the property they actually purchased from on-site advertising like signage

3. Networking

A small percentage of buyers found the property that they purchased through friends, co-workers and word of mouth

2. Open Houses

About 6% of buyers found their property through open houses

4. Print Advertising

Less than 1% of buyers found the property they purchase through various print advertising

WHAT MAKES YOUR HOME SELL - How It’s Marketed

WHAT MAKES YOUR HOME SELL - How It’s Marketed

WHAT

MAKES YOUR HOME SELL - How It’s Marketed

WHAT MAKES YOUR HOME SELL - How It’s Marketed

Networking

WORD OF MOUTH, FRIENDS, FAMILY, CO-WORKERS, NEIGHBORS

A small percentage of buyers found the home that they purchased through personal networking. We provide flyers, social media and website links, and materials to share with your network.

WHAT MAKES YOUR HOME SELL - Communication

See EVERYTHING

COMPLETE TRANSACTION TRANSPARENCY

Get twenty-four hour access to our private seller-client portal that shows you all the tasks we have completed and the places where your property is being marketed.

Click on the live weblinks to see your home is being showcased everywhere that matters.

For the first time in real estate, you’ll know what services you are getting from your listing team.

WHAT MAKES YOUR HOME SELL - Communication

Crystal Clear COMMUNICATIONS

BECAUSE TRANSPARENCY THROUGHOUT THE TRANSACTION MATTERS DEEPLY TO US

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WHAT MAKES YOUR HOME SELL - Communication Showing FEEDBACK

SEE WHICH AGENTS HAVE RECENTLY SHOWN YOUR PROPERTY, INCLUDING REQUESTED SHOWING FEEDBACK AFTER EACH APPOINTMENT

Whenever an agent shows your listing, we request written showing feedback. We make several attempts to reach them to provide you with the unfiltered feedback, preferablY within 24 hours of every showing.

This helps us to determine how your property compares to similar property listings in the area that may be competing for the same buyer offers, and if any improvements can be made.

WHAT MAKES YOUR HOME SELL - Active Buyers Database

ACTIVE BUYER Database

OUR ACTIVE BUYERS DATABASE CONTAINS HUNDREDS OF POTENTIAL HOME BUYERS LOOKING FOR A PROPERTY RIGHT NOW

Our database allows us to reverse prospect for buyers and buyer’s agents who may be looking for a home using property search criteria that matches your property listing. We don’t sit and wait for buyers to contact us. We reach out to any buyer or agent that might be interested in a home like yours.

WHAT MAKES YOUR HOME SELL - Communication Local Market UPDATES

WE KEEP YOU INFORMED ABOUT WHAT THE MOST RECENT MARKET ACTIVITY IS HAPPENING EVERY WEEK IN YOUR NEIGHBORHOOD VIA EMAIL

Whenever a new listing comes on or off the market, you will know.

Whenever a competing listing adjusts their price, you will know.

Together, we will use this information to identify if any consistent buyer concerns, marketing tactics, pricing, showing availability or any other adjustments may help your property sell faster.

LOCAL MARKET FACTORS TO CONSIDER

1. Location

Property location is a factor that we cannot change, but it does play a determining role for the sale of your property. Location may impact appraisal value and contingencies. Specific features, good or bad, affect buyer interest.

3. Market Timing

We have limited control when it comes to market timing. The real estate market is always changing.The longer a home is on the market, the less negotiating power a seller may have. Mortgage rates and availability impact sales.

5. Market Competition

Comparable home sales activity, the number of active days on the market, and how many competitors buyers have to choose from can all change quickly, which can affect which homes sell and which homes sit on market.

2. List Price

The list price for your home is one part positioning in relation to other comparable homes, and another part anticipating the future market conditions. List price determines who sees your home online and whether they choose to see it in person.

4. Property Condition

How a home shows on-line and in-person plays a critical role in buyer showing activity, negotiations, and the quality of the contract offers submitted. Homes that do not show well sit on the market for longer and usually net a lower price to the seller.

6. Terms & Contingencies

There are multiple points of negotiation throughout the home selling process. Sellers will have the most negotiation power before going under-contract. Buyer and seller contingencies are all variables that can cause contracts to fall out.

WHAT

MAKES YOUR HOME SELL

LISTING LAUNCH STEPS

1. Make Your Listing Shine

We’ll show you ways to enhance the value so you can get top dollar

2. Determine List Price Strategy and Market Positioning

Not pricing too high, but we also do not want to leave money on the table

3. Activate Traditional Marketing Methods

For SaleYard Signs, Open Houses, Networking, Print Marketing

4. Maximize Market Exposure For Your Property Online

MLS, Listing Portals, Broker Websites, Search Engines, Social Media

5. Leverage Our Active Buyer Database

Reverse-ProspectActive Buyers and Potential Buyer Matches

6. Implement Communications Plan

Feedback from Marketing, ShowingAgents and Buyers, MarketActivity

7. Negotiate Offers, Contract Contingencies and Terms

We’ll help you negotiate to get the best contract price and terms.

8. Transaction Management and Coordination

Keeping us on-track to close on time, without uncertainty or surprises