LAUNCH Program Overview
Our LAUNCH Program put s 85-90% of it s t im e and em phasis on Tw o Areas? w hich are t aught each session. This 11-w eek series consist s of bot h inst ruct or-led and account abilit y sessions.
Part One = Prospect ing
Over 20 + Prospecting techniques are taught. Students are urged to focus on no more than 4.
- Ultimately it is the student?s responsibility to decide on their prospecting success recipe.
- Each prospecting technique is proven to work Each prospecting technique taught has current, active agents making over $250K GCI specializing (over half their business) on one of the techniques taught ?
Part Tw o = Core Com pet encies
- Another description for Core competencies is Real Estate Business Fundamentals that can and should be taught on a national level Some things, like contracts, are best taught locally.
Session 1:
- Introduction to United Programs & Resources designed to assist agent?s Progress and Success.
- A brief look into the past, present, and future of United Training, Education, and Development.
- Ext ra Tim e & Em phasis is placed on w hat is happening t his upcom ing quart er
- A full explanation of Launch, Surge Soar, and Unite
- A full explanation of Aspire, Connect, Empower, Influence, etc
- Learning Via Statistics. Stats that are Myth Busters and are impactful in establishing learning priorities.
- Explaining the Philosophies behind United?s Learning Initiatives.
- Discovering the 4 Types of Agents ? Which one are you?Why does this matter?
- Ult ra Deep Dive int o t he LAUNCH Program Answers:
- What is it?What are its Objectives?Why should you participate?Who are its trainers & Leaders?Where & When Launch will Launch take Place?How do I sign up?How much does it cost?
- A look at the Learning Pyramid The Ultimate Learning MythBuster How we respond to these facts?
- Simplifying the Real Estate Business. The Main Things agents should focus on.
- Various Learning Topics that will lay the foundation for the upcoming/remaining 10 courses
- 10%Rule 50-1 Rule The Power of Conversations The REBiz Golden Rule Etc
LAUNCH Program Descript ion
Session 2
- Part 2A (Prospect ing)The Magical Formula for Easy Lead Flow
- A review of Key/Relevant Session 1 Information.
- Discovering the 4 Primary Prospecting MODES
- Session Mode Focus: FARMS. Discovering the Top 6 FARMS.
- Heavy emphasis on Farm #1 ? Sphere of Influence Farming
- How to build & nurture your Database or CRM.
- What is the KLTCVA1 Process?The magic formula for Winning the Game!
- Farming Terminology. Farming Process Visual.
- Part 2B (CORE)The Magical Formula for Realtor Efficiency & Effectiveness
- Goal Setting 101. Many Goal Setting tools presented & provided.
- The importance of having a Vision and established Values
- Reverse Engineering your Goals, Vision, and Values into a Business Plan.
- A brief look at a SWOT Analysis Tool Provided
- A Deep dive into the aspects and techniques that promote Time Maximization.
- 5+ Techniques presented that combined are gamechangers
- The Importance of Balance/Harmony. How to achieve it.
Session 3
- Part 3A (Prospect ing) Free, Unlimited Leads are everywhere! How to capitalize on this opportunity
- How the GEO Farm and the GEO Hunt application differ.
- How the GEO Farm and the GEO Hunt applications overlap and supplement each other.
- Keys to Selecting your GEO Territories The foundation for GEO Success
- GEO HUNT & Farm Dialogues & Scripts.
- GEO HUNT & Farm secrets & Success Tips
- Part 3B (CORE) Servicing & Succeeding with Buyers - from beginning to end.
- Setting up for Buyer Agency Success
- The Buyer Process from beginning to end ? from the agent?s perspective.
- Top things Buyer Agents do wrong!
- Keys to Buyer Agency Excellence & Success.
LAUNCH Program Descript ion
Session 4
- Part 4A (Prospect ing) A Guaranteed Prospecting high ROI Success Path utilizing Internet Leads
- Identifying the latest Internet Lead providers. Pros & Cons of each.
- How to organically create your own Internet Leads Pros & Cons of doing this
- Best practices of internet leads ? as well as the process from beginning to end.
- The Math and Ratios of Internet Lead Success
- Scripts & Dialogues that help you win in many Internet Lead situations.
- Part 4B (CORE)Servicing & Succeeding with Sellers - from beginning to end
- Setting up for Seller Agency (Listing) Success.
- The Listing Process from beginning to end ? from the agent?s perspective
- Top things Listing Agents do wrong!
- Keys to Listing Excellence & Success Why Listings Sell or Don? t Sell
- More than 10 of the best Seller Prospecting Ideas revealed & detailed.
Session 5
- Part 5A (Prospect ing)Capitalizing on Free, Abundant, Bonified Leads.
- How to locate For Sale Buy Owners - (FSBOs)
- A winning FSBO Process. Keys to Success. winning Expired Listing Process. Keys to Success
- Scripts & Dialogues for FSBO & Expired Listing Success.
- Objection Handling of FSBO & Expired Listings
- Part 5B (CORE)Pricing Properties & Market Evaluation (CMA?s).
- How to do a CMA ? Step by Step
- CMA Tools & Resources review.
- The importance (and usage) of Sales Price vs List Price ratios, and Days on the Market.
- How to present price opinions to your Sellers & Buyers
- Other Important Market Indicators. Educating your clients on Market Conditions..
- More than 10 of the best Buyer Prospecting Ideas revealed & detailed.
LAUNCH Program Descript ion
Session 6
- Part 6A (Prospect ing) How to identify over Ninety Percent of Real Estate clients before they Buy or Sell
- What are Life Events?
- How might tracking certain Life Events help an agent?s career?
- A detailed list of Life Events ? Instructor Provided plus class collaboration.
- How to track and approach various Life Event Targets.
- Additional Dialogues & Scripting related to Life Event Prospecting
- Part 6B (CORE) How to win the Real Estate Game! 25+ reasons why Agents Succeed or Fail
- The main causes of Real Estate Career Failure
- Attributes that that can be developed, and which lead to Realtor Success.
- How to overcome a ?Flatlining?Real Estate Career.
- How to gain and sustain Momentum
- The importance of Real Estate Professionalism A checklist for becoming a true Professional
Session 7
- Part 7A (Prospect ing) Making every person you encounter a possible Career Building Opportunity
- An overview of methods of Social Interaction Prospecting.
- Tools & Resources that assist in Social Prospecting.
- How to effectively Network at a Social Gathering.
- Hosting Events: Ideas on how to get Pro-Active with Social Interaction Prospecting
- Helpful Scripts & Dialogues for Social Interaction Prospecting
- Part 7B (CORE)Learning about the three main Real Estate Marketing areas
- All about building your Personal BRAND. Why is this so important?101 Checklist provided.
- Advertising Techniques for Listed Properties. Components of a great Listing Marketing Plan
- An ultra-quick look at Call-to-Action Advertising for lead flow (Covered deeper in session 8)
- Keep in Touch Programs How many Touches?The many modes to administering touches
- A lookback at session 2 ? The Magical KLTCVA1 Process
LAUNCH Program Descript ion
Session 8
- Part 8A (Prospect ing) Call to action Advertising.
- How to create an Incoming/Reactive Prospecting program Call to Action Ads (CTA)
- Leveraging Post Cards & other mail techniques
- Leveraging Technologies Note: A lot of this type content is covered in Session 11
- Leveraging Billboards, Radio, and TV
- Additional CTA Techniques. CTA Tips & Best Practices.
- Part 8B(CORE) From Under Contract to Closing/Settlement or Title Transfer.
- Generic (Most Common) Contract to Closing Steps
- The most common Landmines or Obstacles that occur after the closing
- How to prevent and/or how to solve them
- Common Safety/Risk Issues. Prevention Advice.
- Common Compliance or Legal Issues. Advice on how to stay out of harms way.
Session 9
- Part 9A (Prospect ing) Obtaining Business or Referrals from other professionals
- A2B1 - Agent to Business Prospecting (Closed Group Approach)
- A2B2 - Agent to Business Prospecting (Open Approach) .
- A2A - Agent to Agent Referrals.
- Community Involvement Approach towards prospecting.
- Additional Agent and/or Business Strategies
- Part 9B (CORE) Technologies, Niche Markets, Competitive Advantages, and Trends
- Most Common and/or Valuable Real Estate Agent Technologies
- Trainer Provides & Explains 15 ? Student Provides & Explains 10+.
- Most Common and/or Valuable Real Estate Agent Niche Markets.
- Trainer Provides & Explains 10 ? Student Provides & Explains 5+.Current Trends to take advantage of Crystal ball into the future ? emerging Trends
LAUNCH Program Descript ion
Session 10
- Part 10A (Prospect ing) Distressed Situations for gaining prospects.
- Pre-Foreclosure Opportunities 101 Agent Opportunities
- Short Sales 101. Agent Opportunities.
- REO Properties 101 Agent Opportunities
- Foreclosures Opportunities beyond REO properties.
- Additional Distressed Opportunities and Info such as Probate, etc
- Part 10B (CORE) ADeeper Dive into Working with Buyers. Expanding on Session 3 content.
- The Buyer Consultation Process Deep Dive
- Advanced Buyer Servicing Techniques/Ideas. Strengthening your Value Proposition.
- Buyer Pre-Qualification ? How an agent should handle it
- Buyer & Buyer Agent Fail & Success Stories. Words of Wisdom.
- Current Lending Opportunities 101
Session 11
- Part 11A (Prospect ing) An Introduction to Social Media Marketing (Prospecting Emphasis)
- The Top 5 or 6 Social Media Prospecting Opportunities.
- 1) Facebook, 2) Instagram, 3) YouTube, 4) Linkedin, 5/6) Trainer?s Choices
- Student collaboration on what is working for them. Possible Guest expert.
- The Kitchen Sink of Additional Prospecting Methods not mentioned in sessions 1-10
- Note: United is targeting a Q1 2024 rollout of a program called ?Influence?to provide continuous, up to date, training on Social Media Prospecting, Branding, and Property Marketing.
- Part 11B (CORE) A Deeper Dive into Working with Buyers Expanding on Session 3 content
- The Listing Presentation Deep Dive.
- Advanced Seller Servicing Techniques/Ideas Strengthening your Value Proposition.
- A quick Look at Common Seller Objections ? Scripting on how to overcome
- Seller & Listing Agent Fail & Success Stories. Words of Wisdom.
- A quick look at Sales Techniques used in a Listing Presentation
Have Agent s int erest ed in enrolling int o LAUNCH?
Go to learningacademy.bullseye-platform.com, Click on LAUNCH, then Click on View
Sessions, then Enroll into EACH session