WELCOME
Selling your home is a journey. Sometimes it's short, sometimes it's long, but no matter which, we’re here for you every step of the way.
Like every journey, you need to familiarize yourself with what it’s going to take to reach your destination. Be prepared for the ups and downs, and make sure you have a dependable guide to carry you through the thick of it!
We’ve compiled this Sellers Guide to prepare you for what comes next, what the general steps are, and how we, as the Haydar Team, have learned how to master them
Our team has years of real estate experience buying and selling homes just like yours—and we know exactly how to succeed in any market.
Together, we’re going to make this a smooth, and worry-free transition as you prepare for the next stage of your life. Let’s get started!
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W H Y C H O O S E T E A M H A Y D A R T H E H A Y D A R A D V A N T A G E M E D I A , M A R K E T I N G , & S T A G I N G T H E B R O K E R A G E L E A D I N G R E C O M P A N I E S O F T H E W O R L D T H E P R O C E S S P R I C I N G T H E O F F E R T H E F E E S A W A R D S A N D T E S T I M O N I A L S
WHY CHOOSE TEAM HAYDAR?
The Ryan Haydar Real Estate Team is a renowned and respected team that upholds the utmost standards in the industry. Our team consists of award-winning local realtors who are trained to treat every listing and client with unwavering dedication. We have perfected our exclusive client care program over three decades, ensuring that all our clients, regardless of their price point, receive exceptional service.
We recognize the importance of effective marketing in showcasing our clients' properties. To achieve maximum exposure, we invest real marketing resources, employing a blend of traditional and innovative strategies to reach potential buyers. Through a strong social media presence and targeted campaigns, we leverage both digital and traditional platforms to amplify our clients' listings and engage with a broader audience. Our marketing efforts extend across local, national, and international channels, enabling us to connect with potential buyers from diverse locations. By establishing strategic partnerships and leveraging extensive networking, we ensure that our clients' properties are viewed by a wide range of qualified buyers.
At the heart of our work lies a profound appreciation for the communities we serve. Our team combines compassionate advice with expert knowledge, offering personalized guidance throughout each client's real estate journey. Through collaborative efforts, our entire team strives to deliver the highest level of service and attention to every client. This approach has been the foundation of our successful real estate vision, which spans multiple generations.
For a real estate experience that surpasses expectations, The Ryan Haydar Team is dedicated to serving and guiding clients towards their goals. We prioritize exceptional service, expertise, and a commitment to the community. Discover the difference of our exclusive client care program, comprehensive marketing strategies, and innovative approache to real estate.
TEAM HAYDAR ADVANTAGE
If years of selling homes has taught us one thing, it’s that no expense can be spared. Your home is going to be competing against all the other homes on the market, and we pull out all the stops to make sure your home has every conceivable advantage. This is what we do, and we do it best.
Over the next several pages you will see a breakdown of how we make your home stand head and shoulders above the best. Over the years, we’ve found that a clear, three-pronged approach works best.
MEDIA MARKETING STAGING
With the most premier professionals hired, from media experts to photographers, you’ll see why we call our process the Haydar Advantage.
MEDIA CONTENT
Media covers all the visual materials of your home We spare no expense in hiring the best professionals to produce the highest quality images, videos, and 3D tours
PHOTOS
Capture the maximum potential of any property
We hire only the best photographers to make your home look stunning. With advanced editing, technicians can remove unwanted objects and fix poor lighting for a magnificent result
DRONE
Eye-catching photos and videos from the air! Drones provide the cutting edge in real estate marketing and offer unparalleled visuals of your home.
3D TOUR & FLOOR PLANS VIDEO
We view and digitize your space from all angles to create unique 3D visuals and floorplans. Our computer-generated virtual tours enable you to provide buyers with an immersive, digital experience of your property We also create floorplans with high dimensional accuracy enabling potential viewers to see the fundamental contours of your home.
Using industry leading equipment, our team produces breathtaking videos. Combined with music and drone footage, these personalised commercials for your home can rival the ads you see on TV To ensure maximum exposure, we then use social media experts to post and amplify your videos on all major social media platforms, such as: Facebook, Instagram, YouTube, and TikTok.
MARKETING
We vigorously market your home across multiple online platforms as well as use the traditional mail Such multimedia campaigns provide your home with an unparalleled market presence
ONLINE ADS
We make sure that the right people are seeing the ads of your home. Our digital technicians create stunning online content that catches the eye and brings in the viewers We won’t let a single prospective buyer slip through the cracks
WEBSITES & REAL ESTATE BOARDS
Unlike most agents, we advertise your property through MLS on two boards: TREB and OMDREB. As a REVEL team, we also make use of multiple websites such as: Realtor ca, revelrealty ca & Ryanhaydar com For homes that qualify, we also advertise on the Leading Real Estate Companies of The World & luxuryportfolio.com/
PRINT ADS
Our experts artfully design inviting brochures and pamphlets to deliver to prospective buyer’s front doors Using attractive aesthetics, bold captions, and balance of space, we create appealing materials that clients want to read
MARKETING SOFTWARE
Our marketing software uses anonymous online data to identify and target local potential homebuyers Personalized digital brand ads featuring your property will be displayed to the right audience of times on thousands of premium websites. We make sure your listing stays in front of target audiences throughout the duration of the listing
STAGING
PREPARING YOUR HOME FOR SALE
Staging is one of the most important parts of the sales process. Think of it like “visual marketing” that highlights your home’s most appealing features. Equally as important, proper staging enables potential buyers to see the possibilities present in your home.
When it comes to professional staging, we partner with industry leading experts who use only the best materials to bring out the maximum potential of your home. With the right furniture, fixtures and art, we can make your home stand out from your competition and earn you more money.
BEFORE
BEFORE BEFORE AF TER AF TER AF TER
ABOUT
REVEL Realty Inc. is a modern, full-service, tech savvy real estate brokerage representing clients in a broad spectrum of classes, including, but not limited to single-family residential, new construction, vacant land condominiums, commercial/industrial real estate, and property consultation.
What separates REVEL from its competitors is our insatiable, enthusiastic and aggressive approach to accommodate each and every detail of a real estate transaction. Our 350+ Ontario agents (and growing) are consistently trained, mentored and educated to serve clients from a team-first environment, which goes a long way in addressing real estate opportunities in the most efficient, client-customized manner. REVEL is setting a platinum standard for client service in the real estate industry, while we continue to spearhead the promotion and sale of new construction developments throughout Ontario.
Our Affiliation with Leading Real Estate Companies of the World unites our team with agents spanning across 70+ countries, encompassing a truly global reach. This alliance empowers us to present every single one of our listings with an unparalleled international spotlight, attracting buyers from every corner of the world. Our network forms a league of top-tier agents, founded upon unmatched achievements and steadfast partnerships, all culminating in extraordinary client journeys.
Leading Real Estate Companies of the World® (LeadingRE) is the home of the world's market-leading independent residential brokerages in over 70 countries, with 550 firms and 138,000 sales associates Our by-invitation-only network is based on the unparalleled performance and trusted relationships that result in exceptional client experiences
In 1997, 50 of the largest brokerage firms in the United States left a major industry network in order to launch what later became Leading Real Estate Companies of the World® with the goal of controlling their own destiny and creating a network comprised of only the best locally- and regionally-branded firms focused on raising the bar in real estate. Today, we lead the industry in reputation and a long list of metrics related to sales, market coverage, and more LeadingRE's mantra is "Making the Best Brokerages Better," by providing these leading local brands with world-class business resources and national and global connections Read more about our Global Reach
24,000 affiliate-to-affiliate client introductions made each year
Top-rated luxury real estate program Award-winning learning platform, Institute, recognized by Training Magazine
Additional Highlights
ARE YOU READY TO SELL?
WHY DO YOU WANT TO SELL?
This is one of the most important questions to have settled before you go to market
• Are you looking to downgrade or upgrade?
• How fast do you need to sell?
• Is this your personal home or an investment property?
These questions give us a baseline that helps us determine the best way to sell your home.
WHAT IS THE MARKET TELLING YOU?
If you’re not under a time constraint, you want to be sure that now is the right time to sell Take time to talk to us about the market, current indicators, and previous patterns We always give 100% for our clients, but even the greatest agents in the world are bound by market fluctuations
Think of it like hiring a captain for a sea voyage You want the most experienced sailor for the job, but a big part of any voyage is knowing when, and when not, to set out for open sea.
IS YOUR HOME READY?
Take the time go through your home and think about what it will need to be successful on the market.
• Are there any unresolved issues with the home?
• Do you have any current projects that need to be finished first?
An important decision is knowing when to upgrade and when not to How much of a return on investment will you make? You’re going to need an experienced realtor to tell you when upgrades are needed, but also when an upgrade really isn’t going to add much value to the home Our team provides seasoned advice based on years of doing it right.
Sometimes sales are facilitated by minor upgrades that you’ve always wanted to do, but never got around to. Maybe its time to finally finish that basement, fix up the backyard, or set down that hardwood floor your father in law recommended. You might not get to experience these new features yourself, but they will make your home positively shine
ARE YOU READY?
Selling a home, particularly a family home, is an emotional experience That’s why we’re here to help Even on the best of days, you’re leaving a home full of memories and setting out on a brand-new adventure. Just remember, “home” is much more than a building, and those treasured memories are moving with you.
Its also important to keep in mind that this is going to be a lot of work. You’re going to need to declutter your home and make it look as inviting and neutral as possible People are going to be coming in and out at all days of the week and keeping that home spotless is no easy task Make sure that you’re in the right place, personally, to go through all this But of course, we’re going to be here for you every step of the way
THE STEPS TO SELL OVERVIEW OF THE PROCESS
1) STRATEGIZE
Who are we going to gear the home to, how are we going to market it, we’ll sit down and lay it all out for you.
2) PREPARE THE HOUSE
Make repairs, think about some updates, and have your house thoroughly cleaned so it shows its best.”
3) SET THE PRICE
Pricing your home is an art in and of itself. We will work closely with you to make sure that your home is priced according to both your needs, and what the market is telling us.”
4) STAGE IT
Staging your home may be necessary to get you the largest return. We'll walk you through everything!
5) TAKE PHOTOS
Our photographers are magicians—trust us, your home will look incredible.
6) MARKETING MATERIALS
We'll have our in-house graphic designer create everything we need to market your home!”
7) SHOW IT
This is the part that’s often hardest on sellers—keeping your home looking perfect day after day. But, in the end, it’s all worth it.”
8) REVIEW OFFERS
This is where our experienced agents shine: reviewing and negotiating offers on your behalf. Our team members are master craftsmen when it comes to the art of the deal.
9) CLOSING DAY
The deal is struck, and you’re off on your new adventure. Make sure to be present for inspections, call your lawyer and mortgagor, and hand over the keys!
10) CELEBRATE!
Call some friends, go out for a nice dinner, or stay in and pop a bottle of champagne! All your hard work has paid off, and now its time to relax and enjoy!
Market Conditions
THE PRICING
Pricing your home right means taking a variety of things into consideration. Here are somethings we factor into determining a sale price for your home.
Buyer's Market
A buyer’s market occurs when supply exceeds demand. Typically, sellers will drop their asking prices to gain an advantage in the market.
PAST SALES
Take the time to study past sales for homes in your area and areas similar to yours. Having a clear understanding of true market value is the first step in establishing your list price.
ACTIVE LISTINGS
Seller's Market
A seller’s market arises when demand exceeds supply. Since there are fewer homes available, sellers are at an advantage.
We study active listings to see what homes we'll be competing with. Buyers tend to compare your home to these homes.
CONDITION
We put ourselves in the buyer's shoes and ask what they would find most valuable in homes like yours. Updated kitchens? Renovated rooms? These all factor into the final price.
Balanced Market
Supply and demand are about the same. Sellers usually accept reasonable offers, while homes generally sit on the market for an average or typical length of time
THE MARKET
Pricing your home largely depends on what type of market we will be listing in. If it's a buyer's market you'll be pricing lower, if it's a seller's market you'll be pricing higher.
Understanding
T H E O F F E R
I f y o u ’ r e a f i r s t - t i m e h o m e s e l l e r , t h e o f f e r p r o c e s s m a y s e e m
o v e r w h e l m i n g . K n o w i n g w h a t t o e x p e c t c a n s a v e y o u a l o t o f h e a d a c h e s a n d s u r p r i s e s i n t h e l o n g r u n .
Elements of the offer
Price
Deposit Terms
Conditions
Inclusions and Exclusions
Irrevocable
Closing or Possession Date
Negotiating an Offer
O n c e a n o f f e r i s r e c e i v e d w e ' l l r e v i e w i t t o g e t h e r a n d d e c i d e i f w e w a n t t o
a c c e p t , c o u n t e r o r r e f u s e
Deposit Provided
Buyers will offer a deposit as a promise to the seller that they are financially capable and ready to commit to buying the home
Conditions are Met
U n l e s s a p u r c h a s e a g r e e m e n t i s f r e e o f a n y c o n d i t i o n s w h e n a n o f f e r i s
a c c e p t e d c o n d i t i o n s m a k e a s a l e “ c o n d i t i o n a l ” . T h i s s i m p l y m e a n s t h a t t h e d e a l
c a n n o t b e c o m p l e t e d u n t i l a l l c o n d i t i o n s t h a t a r e p a r t o f t h e o f f e r h a v e e i t h e r b e e n f u l f i l l e d o r w a i v e d b y t h e i r r e s p e c t i v e e x p i r y d a t e s
Final Walkthrough
B u y e r s w i l l t y p i c a l l y h a v e a n o p p o r t u n i t y t o d o a f i n a l w a l k - t h r o u g h o f t h e h o m e
b e f o r e t h e c l o s i n g d a t e t o m a k e s u r e t h a t i t ’ s i n t h e s a m e c o n d i t i o n a s i t w a s
b e f o r e t h e o f f e r w a s m a d e
% Sales Commission paid by the seller
.5% Paid to Buyer agency
.5% Paid to Seller agency 70% Buyer Agent 30% 70% Seller Agent 30% Buyer Broker, Admin Seller Broker, Admin
PROFESSIONAL FEE EXPLAINED 5
2
2
70% Buyer Age
BUDGET
MARKETING
From videos , photos , feature sheets , flyers and online ads , print ads , to open house expenses marketing your home to the most amount of qualified buyers is our speciality .
REALTOR FEES & ADMIN
As Realtors ’ we pay dues , fees and insurance premiums to various organizations to remain licenced in the province of Ontario as well as pay our admin staff .
AGENT FEE
And finally , we budget a portion of the Professional Fees to pay ourselves , making sure we can keep doing what we love to do well
w h e r e o u r p o r t i o n o f t h e f e e s g o e s . . .
AWARDS & STATS
CONSTANTLY RANK AS A TOP LOCAL SALES TEAM
AVERAGE ANNUAL SALES OF OVER $55,000,000
CERTIFIED NEGOTIATION EXPERTS
CERTIFIED LUXURY HOME MARKETING SPECIALISTS
TOP LUXURY & RURAL REAL ESTATE
PROFESSIONALS IN THE MILTON AND HALTON AREA FOR 20+ YEARS
ACCOMPLISHMENTS | DESIGNATIONS | AWARDS | STATS
TESTIMONIALS
WHAT PEOPLE ARE SAYING ABOUT RYAN HAYDAR TEAM
Linda and Tino
“You understand customer service, always followed through, and I always felt you had our back. Thank you so much God bless you and your lovely family ”
Leanne B.
“Highly recommend Ryan Haydar and his team. Very professional and knowledgable. Great communication and updates So very happy we listed with them ”
Leanne R. Tiffany W.
Ryan was, by far, the best real estate agent we have ever worked with. Saying that he went above and beyond is putting it mildly We are in our dream home ONLY because of him He got us a great price on both our current and former home, making it financially possible for us to make the move. His negotiation skills were amazing, and his advice on how to deal with some very di cult situations that arose was spot on he knew exactly how we should play our hand and executed the negotiations perfectly. His after-closing service was also amazing. There were several issues that came up during closing (none of which were within Ryan's control), but Ryan dealt with them all professionally and expediently He spent many hours of his personal time helping us fix some of the problems, which we are eternally grateful for We are now in our "forever home" because of Ryan and his team, and I am 100% sure it would not have happened if he hadn't been our agent.
Derek D.
We couldn't have made a better choice when we decided to enlist Ryan's help with buying and selling. Ryan is hands down the best realtor we have used, and his e orts for both transactions exceeded our expectations Ryan is very methodical, patient, hard working, and knowledgeable I would not hesitate for a moment to recommend Ryan Haydar
“Amazing team! Great marketing with drone footage to show the neighbourhood features They worked hard to get our house sold for us!”
Sylvonna B.
As a family that has bought and sold many times, Ryan Haydar and his team is by far the most proficient and knowledgeable real estate agent I have ever worked with. The entire team goes well above and beyond what they are required to do, and the fact that they have a vested interest in your family is what sets this team apart They respond to emails, requests, changes, phone calls, and time-sensitive matters immediately without any hesitation. Their knowledge of not only the real estate market but of new builds and accurate pricing is astounding The entire team has an extensive network of clients and have built relationships with realtors located everywhere, the Milton community, and even with builders They brought two buyers to us with less than a week to prepare, on our listing that had not even been active or posted yet. I would confidently recommend them to anyone buying or selling, as you will not find a real estate team that genuinely cares for your family's well-being more than The Haydar Team
CLOSING STATEMENT
RYAN HAYDAR REAL ESTATE TEAM
Buying and selling real estate can be intimidating, but we believe that this package has shown you that with the right team, you can count on our professional hands to carry you from start all the way to moving day
Our team is here for you If you have any further questions, don’t hesitate to reach out Whether it's about the market, about homes, or if you’re looking for the right lawyer or mortgagor, we have years of experience and can provide you with the best advice and contacts available
We would love nothing more than to help you with your home, and get you set up for the next stage of your life Whether you are buying or selling, you’re setting out on a new adventure, and we want to help
Sincerely,
The Ryan Haydar Team
CONTACT US TEAM DIRECT EMAIL info@ryanhaydar.com 289-429-1169