Racing in America

R A C I N G

I N

AMERICA

CREATING A LEGACY FOR DISABILITY MOTORSPORT IN AMERICA

DISABILITY MOTORSPORT IN AMERICA Team BRIT has become the world leader in disability motorsport by using technology to provide the solutions disabled drivers need to compete in mainstream motorsport.

This experience, knowledge and expertise has been built up over years of R&D to ensure our disabled drivers have what they need to race on a totally level playing field.

We now want to help other teams all over the world duplicate our success, starting with America.

This pilot project will be a shining example of cooperation, team work and pure resilience - to show what they can do also.

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CREATING A LEGACY Team BRIT will enter 2 teams in the American Endurance Racing championship and invite disabled Americans to join us.

Together, we will field 2 cars with 4 drivers per car – a total of 8 disabled racing drivers.

To ensure disabled Americans are able to continue racing long after we have gone, we will leave these two race cars, fitted with our hand controls, in the very capable hands of a race team set up for injured US veterans - Resilience Racing.

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This is the perfect solution and will ensure Americans with disabilities can compete in motorsport, using cars fitted with the technology they need, run by a team that understands their requirements.

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WHY AMERICAN ENDURANCE RACING CHAMPIONSHIP? Our experience has taught us that longer endurance races provide more drivers with more track time, and this is a much more economical way to get as many rookies racing on a limited budget.

AER race weekends consist of...

Friday Saturday Sunday

Testing & qualifying 8 hour race 8 hour race

With 2 cars, this will allow up to 8 drivers to compete in each race weekend, as opposed to only 2 drivers per car in a 1 or 2hr race.

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AER compete at circuits including Watkins Glen, Mid-Ohio and Virginia International Raceway, so it’s a fantastic introduction to team endurance racing.

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THE FUTURE Team BRIT aim to race more regularly in America as there are some very interesting options, at many levels.

There is a 24hr race at Sebring or COTA every November – the perfect step up from 2 x 8hr races.

Then there are several options run by IMSA, GT4 America, SRO and more – all paving the road to the 24hrs of Daytona.

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As this project grows, Resilience Racing and Team BRIT will be able to offer seats to disabled racing drivers from all over the world to come and compete at many different levels of racing in America.

What better legacy can there be for this bold and ambitious pilot project?

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THE CARS Team BRIT will acquire 2 race cars and fit them with hand controls.

These cars will be fully race-ready and donated to Resilience Racing ahead of the first race.

The exact make and model of cars is yet to be decided, but the aim is to ensure they are robust, reliable and affordable to run and maintain.

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RESILIENCE RACING The Resilience Racing Foundation is an all-volunteer veteran led organization committed to advancing adaptive hand control technologies, and harnessing the profound benefits of ‘motorsports therapy’ through competitive racing.

With years of experience in adaptive motorsport, no one is better placed to run this project in America.

www.ResilienceRacingFoundation.org

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THE VALUE OF POSITIVE PR Together we can create endless amounts of content that is engaging, inspirational and interesting.

This content can be shared on social media platforms all over the world – good news needs to be shared!

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MEDIA REACH “For six years, I’ve had the pleasure of handling PR and communications for the team. What started off as an incredibly unique and exciting launch story, which captivated the interest of national media, has become a regular story in regional, national, international and motorsport press.

With each new partnership and project comes new PR opportunities and the potential in America is huge. Because we’re a team based on people, not just on races, our story has global relevance. As we introduce ourselves to American audiences, race in new championships, and welcome new team members, these opportunities will continue to grow.”

We stand miles apart from other non-F1 racing teams when it comes to media interest, because of our unique human stories, our technological prowess and our drive to change the industry for the better.

Lucy Sheehan PR Manager

As long as we have people in the team, we have the most compelling and captivating stories to share.

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UK MEDIA

REACH JANUARY - OCTOBER 2023

BROADCAST TV & RADIO

ONLINE

N AT I O N A L & LOCAL PRINT MEDIA

REACH

REACH

REACH

13,696,499

19,185,836

935,381

VALUE

VALUE

VALUE

£66,300

£473,724

£90,731

TOTA L R E AC H:

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33,817,716

TOTA L VA LU E:

£630,755

Instagram

Facebook

X/Twitter

TikTok

Page Visits

14,642

11,960

37,278

1631

% increase in profile visits

73.40%

83.30%

% increase in median reactions

N/A

-11.80%

Increase in followers

1,828

243

234

123

% in new likes/followers

182.7K%

12.50%

%increase in reach

168%

1.7K%

Total Followers

5,161

14,015

12,515

4,004

Total Impressions

542,992

2,729,882

370,100

28,211

Instagram

24.8%

(Based on previous 9 month comparison)

61.6%

38.4% 15%

Facebook

85%

Q1-Q3 JAN-SEPT

CURRENT AUDIENCE % 75.2%

SOCIAL MEDIA STATISTICS

Tik Tok ESTIMATED POTENTIAL AUDIENCE SIZE:

46,000,000

TO

54,100,000

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US PR & MEDIA REACH Our PR Managers, for Team BRIT and Resilience Racing, will be very active in keeping the UK and US Press fully informed of the project’s progress, every step of the way from sourcing the cars right up to lining up on the start line for their first race.

Interviews will be organised with drivers, crew and management – and the Press will be invited to join the team the week prior to and during the race.

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These include…

• National TV – News & Sport • National papers • Regional Press for each driver • Motorsport journalists • Online motorsport media • Disability press Discussions are being had about a possible documentary.

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SOCIAL MEDIA This project will provide huge amounts of valuable content for partners.

From experience, we know what content achieves the highest levels of engagement.

Endless amounts of interesting and engaging content will be created by our Social Media Managers and shared with partners, over a prolonged period…

• Announcements months before the event • Regular news updates weeks prior to the race • During the race weekend • Post-race news the weeks following • Sharing links to press coverage

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Reach will be enhanced by everyone that shares it, across all the different platforms for…

• • • • • • •

Team BRIT Resilience Racing Drivers x 8, their families & supporters American Endurance Racing Race circuit Our partners Press

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DELIVERING UNIQUE ACTIVATION OPPORTUNITIES The long-term activation opportunities of this partnership are immeasurable.

Working with your PR team, we will design and deliver unique, exciting and engaging activation programmes.

This partnership will be one of your expert resources to use in support of activations internal and external.

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ON-GOING OPPORTUNITIES Following on from this first pilot race, partners will have to opportunity to continue their support for this project and be part of this hugely inspirational story.

Resilience Racing will have no shortage of enquiries from Americans with disabilities wanting to go racing and become members of this new endurance racing team.

Team BRIT will want to return and repeat the success of this first race, ideally with a 24hr race in November.

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Resilience Racing drivers will also have the opportunity to join Team BRIT in races in the UK, Europe and beyond, as this project continues to expand and make roots in other countries around the world.

You can be proud of being one of the visionaries that understands the commercial value this partnership can bring to your company.

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LGBTQ+ & ETHNIC MINORITIES One third of our team is from the LBGTQ+ community and a third are from ethnic minorities. There are no barriers to entry in motorsport - it’s not about your race, religion or gender... it’s all about racing and how you fit in with your team.

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ASHA SILVA

ANJI SILVA

PAUL FULLICK

“I’m Gay, I’m neurodiverse and I’m Asian! Team BRIT gave me a chance and welcomed me with open arms… #micdrop”

“Not only is Team BRIT all about inclusion when it comes to having a disability, they opened their arms to a wife & wife paring who faced their own issues with being gay and disabled, making Team BRIT a family within the motorsport community.”

“Being gay has absolutely nothing to do with racing, but everything to do with how you fit in with your team. Your team mates are everything in racing so when they accept you for who you are it means the world.”

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IMPACT ON GLOBAL DISABLED COMMUNITY TOGETHER WE CAN CHANGE THE WORLD

The technology and solutions we have developed need to be available to the global disabled community.

SIM HAND CONTROLS

Making it possible for disabled people to enjoy sim racing with our hand controls.

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HAND CONTROL TECHNOLOGY

Slash the cost of manufacturing our hand controls so more disabled people can afford to take up the sport.

ACCESSIBLE SIMULATORS

HAND CONTROLS FOR EVS

Explore the opportunities to use our technology on EV road cars.

SOLUTION FOR DEAF DRIVERS

With the support of BAE Systems we are creating a solution that will allow Deaf racing drivers to communicate with their crew.

Offer our fully accessible sims to the FIA and national motorsport associations to help them promote disability motorsport.

SHARING OUR EXPERTISE

Continue to assist disabled people and teams by making our knowledge, experience and technological solutions available.

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TEXACO CASE STUDY Our 5 year partnership with Texaco has been very successful and grown each year.

Texaco have been excellent at maximising opportunities to create content that is captures the personality of our drivers and bold ambition of our team.

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This video is a great example of how they have utilised the global image rights to capture some insightful behind the scenes content.

Each partnership package includes the rights to produce videos like this – we can supply this service too.

BRANDING DRIVER’S RACE KIT • Helmet • Race suit • Fire proof shirt • Drink bottle TEAM KIT • T-shirt • Hoody • Jacket • Caps

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CREW WORKWEAR (BLACK) • Trousers • T-shirts • Warm jacket • Fire proof overalls for refuelling • Helmets • Goggles 2x race cars • Branded model race cars

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PARTNERSHIP PACKAGES We are looking for partners keen to learn and explore how this partnership can generate an impressive ROI, as it does for our Team BRIT partners in the UK. We aim to use this pilot event to build longterm relationships that deliver real value for all parties.

We have designed our partnership packages to be low-maintenance, easy to maximise impact and can be tailored as needed.

These will include…

• Global Image rights • Visits to Resilience Racing HQ • Complimentary ads in online ezine supporting the program • Driver and Management appearances • Car Loans to support your events • Access to preferential rates for tickets and hospitality

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• Media support, both traditional and social throughout the term • Invitations to networking events in the build up to the races • On Car and Driver branding We have been working with large global companies who have supported us for many year including brands such as Karcher, Odyssey Battery and Texaco. We understand what is required to deliver an engaging partnership and employ specialists to make your job as easy as possible.

CONTACT Mike Scudamore mike@teambrit.co.uk + 44 7787 546 095

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BE PART OF THIS BOLD & AMBITIOUS JOURNEY OF ACHIEVEMENT AND RESILIENCE

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DAVE PLAYER

MIKE SCUDAMORE

LUCY SHEEHAN

KIRK DOOLEY

JON WINKER

Team Principal

Commercial Director

PR Manager

Team Principal

Team Manager

T. +44 (0) 7824 628 029 E. dave@teambrit.co.uk

T. +44 (0) 7787 546 095 E. mike@teambrit.co.uk

T. +44 (0) 7734 865 260 E. lucy@teambrit.co.uk

T. + 1 330-310-3364 E. info@resilienceracing.com

T. + 1 920-371-3398 E. jon@resilienceracing.com

Units B2-B3, Rock Business Park, Washington, RH20 3GR. T. +44 (0) 1483 271 520

Avon, Indianapolis 46123

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