Brennen Clarke A Modern Approach To Real Estate
rising star By Robbyn Moore Photos by Sasha Marceta with Skyview Experts Photos taken at Cranbrook Custom Homes — Montcaret in Northville
With the influx of digital tools in today’s real estate market, most agents are not fully equipped with the right technology or have the education on how to embrace those tools. According to Brennen Clarke, who is a listing partner at eXp Realty — MARK Z Real Estate Experts, 95% of home searches start online. “If you’re not capitalizing on things like professional photos, Zillow 3D Home® tours, drone aerials and applications such as Matterport, then you are truly missing out on your chance to maximize your exposure and ultimately maximize your bottom line,” he said. 24 • October 2021
Brennen is an expert digital marketer who has achieved recognition and results by closely watching the ever-shifting direction of the real estate industry. “My bread and butter is video,” he explained. “The points of differentiation in my business are the forward-thinking tools I use in shooting videos, online marketing and various other customer touchpoints.” Before Brennen earned his real estate license, he was living in Colorado and working at Vail Resorts. While he was very happy with his work-life balance, he knew that he wasn’t in a financially sustainable career. He was encouraged by a longtime friend to consider real estate. At age 24, he decided to move back to Michigan and @realproducers
