PO Box 365047 San Juan, PR 00936 5047 787.523.1195 info@targetpointpr.com
targetpointpr.com
MEDIA PORTFOLIO 2020
OUTDOOR
01 40 64 6 67
DIGITAL POINT
MESHPOINT & TRADITIONAL
SUPER LETTERS
CREATIVE GUIDELINES
The world has certainly changed in the past decades. However, establishing a strong relationship between brands and people continues to be essential. At Target Point we strive to reach audiences at prime locations where your message becomes relevant. We are continually raising the bar in the outdoor advertising industry with a media ecosystem designed with the latest technologies to engage audiences with your brand. Let us help you unleash the power of Out of Home Advertising to create new experiences and engage new and existing customers through powerful integrated campaigns.
OUTDOOR
01 40 64 6 67
DIGITAL POINT
MESHPOINT & TRADITIONAL
SUPER LETTERS
CREATIVE GUIDELINES
The world has certainly changed in the past decades. However, establishing a strong relationship between brands and people continues to be essential. At Target Point we strive to reach audiences at prime locations where your message becomes relevant. We are continually raising the bar in the outdoor advertising industry with a media ecosystem designed with the latest technologies to engage audiences with your brand. Let us help you unleash the power of Out of Home Advertising to create new experiences and engage new and existing customers through powerful integrated campaigns.
digital point 1
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digital point 1
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el faro de las amĂŠricas 3
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el faro de las amĂŠricas 3
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A unique piece of art with two High-Resolution Screens raised in the highest traffic area in all Puerto Rico. Located in the heart of Las Americas Expressway, this space delivers an unavoidable message ensuring the maximum advertising impact.
HIGHLIGHTS The highest traffic area in all Puerto Rico. Las Americas Expressway - Km. 3.20
Type AADT DEC Population** GRP’s Monthly Reach
• • • • • •
Two Slided Digital Billboard 270,000 202,500 493,250 41.05 71.1%
Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 5
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A unique piece of art with two High-Resolution Screens raised in the highest traffic area in all Puerto Rico. Located in the heart of Las Americas Expressway, this space delivers an unavoidable message ensuring the maximum advertising impact.
HIGHLIGHTS The highest traffic area in all Puerto Rico. Las Americas Expressway - Km. 3.20
Type AADT DEC Population** GRP’s Monthly Reach
• • • • • •
Two Slided Digital Billboard 270,000 202,500 493,250 41.05 71.1%
Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 5
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COLORS @ ISLA VERDE 7
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COLORS @ ISLA VERDE 7
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For the first time in the hemisphere a Digital Structure that changes its color to match the artwork. Increase your brand awareness & create an impact with this unique lighting technology that merges your message with a colored environment.
HIGHLIGHTS Raising the bar in the outdoor advertising industry. Blend your color brand with the artwork.
Jesús T . Piññer o
AADT* Daily Impressions DEC Population** GRP’s Monthly Reach
• 270,000 • 405,000 • 202,500 • 493,250 • 41.05 • 71.1%
Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 9
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For the first time in the hemisphere a Digital Structure that changes its color to match the artwork. Increase your brand awareness & create an impact with this unique lighting technology that merges your message with a colored environment.
HIGHLIGHTS Raising the bar in the outdoor advertising industry. Blend your color brand with the artwork.
Jesús T . Piññer o
AADT* Daily Impressions DEC Population** GRP’s Monthly Reach
• 270,000 • 405,000 • 202,500 • 493,250 • 41.05 • 71.1%
Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 9
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THE AIRPORT TOWER 11
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THE AIRPORT TOWER 11
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An iconic, double-sided, digital structure located in a perfect and exclusive location at the Baldorioty Expressway. An uncluttered area with a clear view from both sides, even at long distances, makes this structure impossible to miss, generating more than 300,00 million monthly impressions. Is the only digital space at the inbound side of the Luis Muñoz Marin International Airport, and of course, with its iconic design, it has raised the bar for the outdoor advertisement industry.
HIGHLIGHTS The only digital sign at the airport side.
Exclusive location with clear view from both sides.
AADT* Daily Impressions DEC Population** GRP’s Monthly Reach
• 270,000 • 330,000 • 165,500 • 224,410 • 73.53 • 81.5%
Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 13
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An iconic, double-sided, digital structure located in a perfect and exclusive location at the Baldorioty Expressway. An uncluttered area with a clear view from both sides, even at long distances, makes this structure impossible to miss, generating more than 300,00 million monthly impressions. Is the only digital space at the inbound side of the Luis Muñoz Marin International Airport, and of course, with its iconic design, it has raised the bar for the outdoor advertisement industry.
HIGHLIGHTS The only digital sign at the airport side.
Exclusive location with clear view from both sides.
AADT* Daily Impressions DEC Population** GRP’s Monthly Reach
• 270,000 • 330,000 • 165,500 • 224,410 • 73.53 • 81.5%
Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 13
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Conceptual image
NEW IN 2020
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COLORS @ SOUTH 15
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Conceptual image
NEW IN 2020
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COLORS @ SOUTH 15
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Colors @ South New for 2020, This Digital Structure will comes with the Same premium feature of Matching your artwork with the Color of the Structure. This additional element brings more relevance to your audience. Located at PR-52 Km. 100. Intersection PR-1 makes this location the best spot in Ponce Area.
HIGHLIGHTS With a clean view of more than 2,000 feet and 75,000 daily vehicles
Jeesús T . Piñer o
AADT* Daily Impressions DEC Population** GRP’s Monthly Reach
• 75,651 • 113,477 • 202,500 • 145,278 • 39.05 • 70.1%
Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 17
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Colors @ South New for 2020, This Digital Structure will comes with the Same premium feature of Matching your artwork with the Color of the Structure. This additional element brings more relevance to your audience. Located at PR-52 Km. 100. Intersection PR-1 makes this location the best spot in Ponce Area.
HIGHLIGHTS With a clean view of more than 2,000 feet and 75,000 daily vehicles
Jeesús T . Piñer o
AADT* Daily Impressions DEC Population** GRP’s Monthly Reach
• 75,651 • 113,477 • 202,500 • 145,278 • 39.05 • 70.1%
Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 17
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HIRAM BITHORN F.D. ROOSEVELT AVE. 19
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HIRAM BITHORN F.D. ROOSEVELT AVE. 19
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It is positioned in the most iconic intersection in Metro Area: Plaza Las Americas & Hiram Bithorn. The entrance of the largest shopping mall in Puerto Rico and the Caribbean, and the Hiram Bithorn’s main entrance, home of the most important sport events in the island. This iconic structure is an unavoidable message for more than 60,000 people daily.
HIGHLIGHTS The hottest intersection in the metro area. F.D. Roosevelt Ave. & Las Americas Ave
AADT* Daily Impressions DEC Population** GRP’s Monthly Reach
• • • • • •
44,828 67,242 33,621 395,326 8.50 33.8%
Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 21
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It is positioned in the most iconic intersection in Metro Area: Plaza Las Americas & Hiram Bithorn. The entrance of the largest shopping mall in Puerto Rico and the Caribbean, and the Hiram Bithorn’s main entrance, home of the most important sport events in the island. This iconic structure is an unavoidable message for more than 60,000 people daily.
HIGHLIGHTS The hottest intersection in the metro area. F.D. Roosevelt Ave. & Las Americas Ave
AADT* Daily Impressions DEC Population** GRP’s Monthly Reach
• • • • • •
44,828 67,242 33,621 395,326 8.50 33.8%
Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 21
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MILLA DE ORO 23
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MILLA DE ORO 23
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With an Unavoidable Attention-Grabbing Screen (like a Movie Theater) all vehicles stop for two minutes in front of this new stylized Digital Display at an iconic corner in Hato Rey at the Financial District. This high-traffic intersection where the Muñoz Rivera Ave. connects to the Ponce de León Ave. in Hato Rey ensures excellent exposure from both avenues.
HIGHLIGHTS Ponce de León Ave. & Muñoz Rivera Ave Intersection.
AADT* Daily Impressions DEC Population** GRP’s Monthly Reach
• • • • • •
68,536 102,804 51,402 395,326 13.00 43.8%
Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 25
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With an Unavoidable Attention-Grabbing Screen (like a Movie Theater) all vehicles stop for two minutes in front of this new stylized Digital Display at an iconic corner in Hato Rey at the Financial District. This high-traffic intersection where the Muñoz Rivera Ave. connects to the Ponce de León Ave. in Hato Rey ensures excellent exposure from both avenues.
HIGHLIGHTS Ponce de León Ave. & Muñoz Rivera Ave Intersection.
AADT* Daily Impressions DEC Population** GRP’s Monthly Reach
• • • • • •
68,536 102,804 51,402 395,326 13.00 43.8%
Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 25
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SAN PATRICIO VILLAGE 27
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SAN PATRICIO VILLAGE 27
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Strategically located at the most visited Shopping Center in Guaynabo City. With an amazing frontal long view. This high-resolution digital structure is part of the San Patricio Village ecosystem.
HIGHLIGHTS Unavoidable atention high resolution screen. AADT* Daily Impressions DEC Population** GRP’s Monthly Reach
• 32,000 • 48,000 • 24,000 • 97,924 • 24.51 • 59.5%
Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 29
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Strategically located at the most visited Shopping Center in Guaynabo City. With an amazing frontal long view. This high-resolution digital structure is part of the San Patricio Village ecosystem.
HIGHLIGHTS Unavoidable atention high resolution screen. AADT* Daily Impressions DEC Population** GRP’s Monthly Reach
• 32,000 • 48,000 • 24,000 • 97,924 • 24.51 • 59.5%
Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 29
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BELLAS ARTES 31
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BELLAS ARTES 31
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This iconic digital structure is located in the heart of Guaynabo City, on the corner of PR-199, Las Cumbres Avenue, and the entrance to Guaynabo. With two high resolution digital displays, this structure is exposed to a daily traffic of more than 40,000 vehicles in this important avenue.
HIGHLIGHTS Most important intersection in the Guaynabo City.
Guaynabo is the city with the highest household income.
AADT* Daily Impressions DEC Population** GRP’s Monthly Reach
• • • • • •
41,700 62,550 31,275 97,924 31.94 65.7%
Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 33
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This iconic digital structure is located in the heart of Guaynabo City, on the corner of PR-199, Las Cumbres Avenue, and the entrance to Guaynabo. With two high resolution digital displays, this structure is exposed to a daily traffic of more than 40,000 vehicles in this important avenue.
HIGHLIGHTS Most important intersection in the Guaynabo City.
Guaynabo is the city with the highest household income.
AADT* Daily Impressions DEC Population** GRP’s Monthly Reach
• • • • • •
41,700 62,550 31,275 97,924 31.94 65.7%
Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 33
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PINERO AVENUE 35
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PINERO AVENUE 35
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A Doubled-Sided Vertical Digital Structure located in one of the most crowded avenues in Metro Area. Close to: Airport, Hospitals, Universities. Reaching more than 70,000 people with a one of a kind fully diversity demographics.
HIGHLIGHTS Close to airport, hospitals & universities.
One of the most crowded avenues in metro area. Targe Target T Targ arge r tPoint Point Poin
Innovate Inno Innovat ate e Media Solution Solutions n
Target r tPoin rg Point nt nt
Innovate Media Solu Innovat Solutions utions ns
AADT* Daily Impressions DEC Population** GRP’s Monthly Reach
• • • • • •
51,500 77,250 38,625 395,326 9.77 37.0%
Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 37
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A Doubled-Sided Vertical Digital Structure located in one of the most crowded avenues in Metro Area. Close to: Airport, Hospitals, Universities. Reaching more than 70,000 people with a one of a kind fully diversity demographics.
HIGHLIGHTS Close to airport, hospitals & universities.
One of the most crowded avenues in metro area. Targe Target T Targ arge r tPoint Point Poin
Innovate Inno Innovat ate e Media Solution Solutions n
Target r tPoin rg Point nt nt
Innovate Media Solu Innovat Solutions utions ns
AADT* Daily Impressions DEC Population** GRP’s Monthly Reach
• • • • • •
51,500 77,250 38,625 395,326 9.77 37.0%
Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 37
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mesh point & traditional billboard 39
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mesh point & traditional billboard 39
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HIRAM BITHORN 41
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HIRAM BITHORN 41
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Located in the Hiram Bithorn’s Parking, this iconic Billboard is perfect for High Impact Campaigns with the exclusive use of your side.
HIGHLIGHTS Type • Traditional fixed billboard Daily Traffic • (AADT): 246,900 (Source: DTOP 2008) Location • Las Americas Expressway. Hiram Bithorn’s Parking Side • Inbound (San Juan to Caguas) Side • Outbound (Caguas to San Juan) Size • 14’H x 48’W 2D and 3D production available (Including pole) Source: *(DTOP) Department of Transportation 2003
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Located in the Hiram Bithorn’s Parking, this iconic Billboard is perfect for High Impact Campaigns with the exclusive use of your side.
HIGHLIGHTS Type • Traditional fixed billboard Daily Traffic • (AADT): 246,900 (Source: DTOP 2008) Location • Las Americas Expressway. Hiram Bithorn’s Parking Side • Inbound (San Juan to Caguas) Side • Outbound (Caguas to San Juan) Size • 14’H x 48’W 2D and 3D production available (Including pole) Source: *(DTOP) Department of Transportation 2003
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PLAZA DEL MERCADO 45
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PLAZA DEL MERCADO 45
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The Plaza del Mercado de Santurce has been active for almost a century; as always, the market stocks fresh farmland produce and provisions, a delight for housewives to chefs alike. At noon and in the evenings, quaint restaurants and cantinas with “al fresco” sitting surrounding the Plaza have become popular with the buttoned-up and the bohemian crowds.
HIGHLIGHTS Type • Mesh Outdoor Media Monthly Traffic • 240,000 (people spend more than 2 hours in the area) Location • Prime property in “Plaza del Mercado Santurce”, Dos Hermanos St. Size • 10’H x 103’W Features • Illuminated, 25 degrees angle. Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 47
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The Plaza del Mercado de Santurce has been active for almost a century; as always, the market stocks fresh farmland produce and provisions, a delight for housewives to chefs alike. At noon and in the evenings, quaint restaurants and cantinas with “al fresco” sitting surrounding the Plaza have become popular with the buttoned-up and the bohemian crowds.
HIGHLIGHTS Type • Mesh Outdoor Media Monthly Traffic • 240,000 (people spend more than 2 hours in the area) Location • Prime property in “Plaza del Mercado Santurce”, Dos Hermanos St. Size • 10’H x 103’W Features • Illuminated, 25 degrees angle. Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 47
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MINILLAS GIANT MESH 49
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MINILLAS GIANT MESH 49
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Located at the American Airlines Building. This high-impact site is positioned on one of the highest traffic roads in Metro Area (over 130,000 vehicles/day per DTOP's AADT figures). The +2,000 feet viewing distance and its outstanding demographic mix makes this the ideal site to deliver your message and reach your target. Just before the Minillas Tunnel entrance this site is almost always riddled with heavy slow-moving traffic.
HIGHLIGHTS Type Daily Traffic Location Features Side
• Mesh Outdoor Media • 130,000* • American Airlines Building at Minillas • Illuminated • 3 sides available
Source: *(DTOP) Department of Transportation 2003
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Located at the American Airlines Building. This high-impact site is positioned on one of the highest traffic roads in Metro Area (over 130,000 vehicles/day per DTOP's AADT figures). The +2,000 feet viewing distance and its outstanding demographic mix makes this the ideal site to deliver your message and reach your target. Just before the Minillas Tunnel entrance this site is almost always riddled with heavy slow-moving traffic.
HIGHLIGHTS Type Daily Traffic Location Features Side
• Mesh Outdoor Media • 130,000* • American Airlines Building at Minillas • Illuminated • 3 sides available
Source: *(DTOP) Department of Transportation 2003
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superletters 53
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superletters 53
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METRO AREA 55
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METRO AREA 55
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Hollywood Style property in Metro Area. Perfect to create a landmark in Puerto Rico with your Brand!
HIGHLIGHTS Type • Giant Outdoor Media Daily Traffic • (AADT): 242,100 Viewing Distance (Source: DTOP 2008) Viewing Time • 1.43 miles • 90sec @ 50mph Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 57
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Hollywood Style property in Metro Area. Perfect to create a landmark in Puerto Rico with your Brand!
HIGHLIGHTS Type • Giant Outdoor Media Daily Traffic • (AADT): 242,100 Viewing Distance (Source: DTOP 2008) Viewing Time • 1.43 miles • 90sec @ 50mph Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 57
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MONTEHIEDRA AREA 59
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MONTEHIEDRA AREA 59
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Amazing clear view from more than 1 mile
HIGHLIGHTS Daily Traffic • 130,000 High Impact Landmark Mountain in prime location in PR-52 Expressway View from Caguas to San Juan 5 minutes from Montehiedra Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 61
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Amazing clear view from more than 1 mile
HIGHLIGHTS Daily Traffic • 130,000 High Impact Landmark Mountain in prime location in PR-52 Expressway View from Caguas to San Juan 5 minutes from Montehiedra Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 61
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SOUTH AREA 63
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SOUTH AREA 63
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Hollywood Style property at Juana Díaz with an amazing clear view from 2 miles away
HIGHLIGHTS Daily Traffic • 75,651 High Impact Landmark Mountain in prime location in PR-52 Expressway View from Juana Díaz to Ponce 5 minutes from the “PONCE” Letters Sign Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 65
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Hollywood Style property at Juana Díaz with an amazing clear view from 2 miles away
HIGHLIGHTS Daily Traffic • 75,651 High Impact Landmark Mountain in prime location in PR-52 Expressway View from Juana Díaz to Ponce 5 minutes from the “PONCE” Letters Sign Source: *(DTOP) Department of Transportation 2003 **U.S. Census Bureau 2010 65
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COLORS @ ISLA VERDE COLORS @ SOUTH
Pixel Dimensions Width: 400 pixels Height: 640 pixels
Specifications Resolution: 72 pixels/inch File Format: JPEG Color Mode: RGB Color
FARO DE LAS AMERICAS THE AIRPORT TOWER
Pixel Dimensions Width: 400 pixels Height: 640 pixels
Specifications Resolution: 72 pixels/inch File Format: JPEG Color Mode: RGB Color
MILLA DE ORO SAN PATRICIO VILLAGE
Pixel Dimensions Width: 270 pixels Height: 540 pixels
Specifications Resolution: 72 pixels/inch File Format: JPEG Color Mode: RGB Color
PIÑERO HIRAM BITHORN BELLAS ARTES, GUAYNABO
Pixel Dimensions Width: 288 pixels Height: 384 pixels
Specifications Resolution: 72 pixels/inch File Format: JPEG Color Mode: RGB Color
CREATIVE GUIDELINES 67
Structure Color RGB Color Model # Example: Magenta #ea0a8e
HIRAM BITHORN
Digital Production Espesifications Width: 48 feet Height: 14 feet Resolution: minimum 300 dpi File Format: JPEG
Color Mode: CMYK Art Work: Be supplied as a High Res PDF to visual size of 6 inches bleed Scale: 1/10th
LA PLACITA
Digital Production Espesifications Width: 48 feet Height: 14 feet Resolution: minimum 300 dpi File Format: JPEG
Color Mode: CMYK Art Work: Be supplied as a High Res PDF to visual size of 6 inches bleed Scale: 1/10th
Digital Production Espesifications West Side: 60’h x 40’ w East Side: 60’h x 40’ w South Side: 61’h x 77’ w Resolution: minimum 300 dpi File Format: JPEG
Color Mode: CMYK Art Work: Be supplied as a High Res PDF to visual size of 6 inches bleed Scale: 1/10th
MINILLAS
INSPIRED MEDIA FOR INSPIRED CAMPAIGNS 6 68
COLORS @ ISLA VERDE COLORS @ SOUTH
Pixel Dimensions Width: 400 pixels Height: 640 pixels
Specifications Resolution: 72 pixels/inch File Format: JPEG Color Mode: RGB Color
FARO DE LAS AMERICAS THE AIRPORT TOWER
Pixel Dimensions Width: 400 pixels Height: 640 pixels
Specifications Resolution: 72 pixels/inch File Format: JPEG Color Mode: RGB Color
MILLA DE ORO SAN PATRICIO VILLAGE
Pixel Dimensions Width: 270 pixels Height: 540 pixels
Specifications Resolution: 72 pixels/inch File Format: JPEG Color Mode: RGB Color
PIÑERO HIRAM BITHORN BELLAS ARTES, GUAYNABO
Pixel Dimensions Width: 288 pixels Height: 384 pixels
Specifications Resolution: 72 pixels/inch File Format: JPEG Color Mode: RGB Color
CREATIVE GUIDELINES 67
Structure Color RGB Color Model # Example: Magenta #ea0a8e
HIRAM BITHORN
Digital Production Espesifications Width: 48 feet Height: 14 feet Resolution: minimum 300 dpi File Format: JPEG
Color Mode: CMYK Art Work: Be supplied as a High Res PDF to visual size of 6 inches bleed Scale: 1/10th
LA PLACITA
Digital Production Espesifications Width: 48 feet Height: 14 feet Resolution: minimum 300 dpi File Format: JPEG
Color Mode: CMYK Art Work: Be supplied as a High Res PDF to visual size of 6 inches bleed Scale: 1/10th
Digital Production Espesifications West Side: 60’h x 40’ w East Side: 60’h x 40’ w South Side: 61’h x 77’ w Resolution: minimum 300 dpi File Format: JPEG
Color Mode: CMYK Art Work: Be supplied as a High Res PDF to visual size of 6 inches bleed Scale: 1/10th
MINILLAS
INSPIRED MEDIA FOR INSPIRED CAMPAIGNS 6 68
PO Box 365047 San Juan, PR 00936 5047 787.523.1195 info@targetpointpr.com
targetpointpr.com
MEDIA PORTFOLIO 2020