Inspired Media for Inspired Campaings
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SINCE 2003, Target Point has developed Innovative Media Solutions, always focused on our client’s target audience. Our wide array of media solutions include: State-of-the-Art Outdoor Media in premium locations, Strategic Group-Specific Media for the Healthcare Industry, Retail Interactive Media and much more.
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WE are not the largest media company. Target Point is a boutique Out-Of-Home media company, with the best and original digital Structures, unique landmarks and targeted-focused media, to reach your target with the
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most successfully combination: An Inspired message through an Inspired media.
Daniel Ramy Co-founder & Media Manager
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CONTENTS
OUTDOOR MEDIA
7 DIGITAL POINT 8 EL FARO DE LAS AMÉRICAS
12 HIRAM BITHORN F.D. ROOSEVELT AVE. 16 PIÑERO AVE. 20 MILLA DE ORO 24 BELLAS ARTES 28 AIRPORT TOWER
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MESHPOINT & TRADITIONAL BILLBOARD
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SUPER LETTERS
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TRANSIT POINT
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HEALTHCARE INDUSTRY
34 HIRAM BITHORN 38 PLAZA DEL MERCADO SANTURCE 42 TORRE MUNICIPAL COLISEO DE PUERTO RICO 46 MINILLAS GIGANT MESH
52 METRO AREA 60 SOUTH AREA
62 OLD SAN JUAN 66 CONDADO 68 RÍO PIEDRAS
HEALTHCARE INDUSTRY MEDIA
72 POSTER POINT 78 TV POINT
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OUTDOOR MEDIA
DIGITALPOINT
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EL FARO DE LAS AMÉRICAS A unique piece of art with two High-Resolution Screens raised in the highest traffic area in all Puerto Rico. Located in the heart of Las Americas Expressway, this space delivers an unavoidable messages ensuring the maximum advertising impact.
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EL FARO DE LAS AMÉRICAS HIGHLIGHTS Type: Two Sided Digital Billboard Daily Traffic (AADT): 270,000 (Source: DTOP 2008) Location: Las Americas Expressway – Km. 3.20 Best Resolution & Location in the City. The highest traffic area in all Puerto Rico. Inbound Side: Caguas to San Juan Outbound Side: San Juan to Caguas
DIGITAL PRODUCTION SPECIFICATION Width: 400 pixels Height: 640 pixels Resolution: 72 pixels/inch File Format: JPEG (.jpeg / .jpg) Color Mode: RGB
LOCATION
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HIRAM BITHORN F.D. ROOSEVELT AVE It is positioned in the most iconic intersection in Metro Area: Plaza Las Americas & Hiram Bithorn. The entrance of the largest shopping mall in Puerto Rico and the Caribbean, and the Hiram Bithorn’s main entrance, home of the most important sport events in the island. This iconic structure is an unavoidable message f or more than 60,000 people daily.
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HIRAM BITHORN F.D. ROOSEVELT AVE HIGHLIGHTS Type: Digital billboard Daily Traffic (AADT): 44,828 (Source: DTOP 2008) Location: Intersection F.D. Roosevelt Avenue & Las Américas Avenue, Hiram Bithorn main entrance. The Hottest Intersection in Metro Area Best Resolution & Location in the City.
DIGITAL PRODUCTION SPECIFICATION Width: 288 pixels Height: 384 pixels Resolution: 72 pixels/inch File Format: JPEG (.jpeg / .jpg) Color Mode: RGB
LOCATION
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PIĂ‘ERO AVE
A Doubled-Sided Vertical Digital Structure located in one of the most crowded avenues in Metro Area. Close to: Airport, Hospitals, Universities. Reaching more than 60,000 people with a one of a kind fully diversity demographics.
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PIÑERO AVE HIGHLIGHTS Type: Vertical Digital billboard Daily Traffic (AADT): 51,500 (Source: DTOP 2008) Location: Jesús T. Piñero Avenue (Central Avenue) Most Crowded Avenue in Metro Area. Inbound Side: Guaynabo to Carolina Outbound Side: Carolina to Guaynabo
DIGITAL PRODUCTION SPECIFICATION Width: 288 pixels Height: 384 pixels Resolution: 72 pixels/inch File Format: JPEG (.jpeg / .jpg) Color Mode: RGB
LOCATION
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MILLA DE ORO
With an Unavoidable Attention Grabbing Screen (like a Movie Theater) all vehicles stop for two minutes in front of this new stylized Digital Display at an iconic corner in Hato Rey at the Financial District. This high-traffic intersection where the MuĂąoz Rivera Ave. connects to the Ponce de LeĂłn Ave. in Hato Rey ensures excellent exposure from both avenues.
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MILLA DE ORO HIGHLIGHTS Type: Vertical Digital billboard Daily Traffic (AADT): 68,536 Location: Ponce de León Ave. & Muñoz Rivera Ave Intersection, Hato Rey. High Resolution & Impact Building Lighting amimation combined with the Sign.
DIGITAL PRODUCTION SPECIFICATION Width: 240 pixels Height: 480 pixels Resolution: 72 pixels/inch File Format: JPEG (.jpeg / .jpg) Color Mode: RGB
LOCATION
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BELLAS ARTES
This iconic digital structure is located in the heart of Guaynabo City, on the corner of PR-199, Las Cumbres Avenue, and the entrance to Guaynabo. With two high resolution digital displays, this structure is exposed to a daily traffic of more than 50,000 vehicles in this important avenue.
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BELLAS ARTES HIGHLIGHTS Type: Two Sided Digital Billboard Daily Traffic (AADT): 41,700 Location: PR-199 (Las Cumbres Ave.) & Carazo St. Most important intersection in Guaynabo City, Close to Retail, Cinemas, Schools, Shopping Center & Residencial areas. City with the Highest Household Income.* Inbound: Guaynabo to San Juan Outbound: San Juan to Guaynabo (* Source: 2008-2012 5-year Puerto Rico Community Survey)
DIGITAL PRODUCTION SPECIFICATION Width: 288 pixels Height: 384 pixels Resolution: 72 pixels/inch File Format: JPEG (.jpeg / .jpg) Color Mode: RGB
LOCATION
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NEW!
AIRPORT TOWER
An iconic, double-sided, digital structure located in a perfect and exclusive location at the Baldorioty Expressway. An uncluttered area with a clear view from both sides, even at long distances, makes this structure impossible to miss, generating more than 3 million monthly impressions. Is the only digital space at the inbound side of the Luis MuĂąoz Marin International Airport, and of course, with its iconic design, it has raised the bar for the outdoor advertisement industry.
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AIRPORT TOWER HIGHLIGHTS Type: Two Sided Digital Billboard Daily Traffic (AADT): 220,000 Location: Baldorioty Expressway Km. 10 The only Digital Sign at the Airport Side Exclusive location with clear view from both sides. Inbound Side: Carolina to San Juan Outbound Side: San Juan to Carolina
DIGITAL PRODUCTION SPECIFICATION Width: 288 pixels Height: 384 pixels Resolution: 72 pixels/inch File Format: JPEG (.jpeg / .jpg) Color Mode: RGB
LOCATION
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OUTDOOR MEDIA
MESH POINT & TRADITIONAL BILLBOARD
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HIRAM BITHORN BILLBOARD
Located in the Hiram Bithorn’s Parking, this iconic Billboard is perfect for High Impact Campaigns with the exclusive use of your side.
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HIRAM BITHORN BILLBOARD HIGHLIGHTS Type: Traditional fixed billboard Side: Inbound (San Juan to Caguas) Side: Outbound (Caguas to San Juan) Daily Traffic (AADT): 246,900 (Source: DTOP 2008) Location: Las Americas Expressway. Hiram Bithorn’s Parking Size: 14’H x 48’W 2D and 3D production available (Including pole)
DIGITAL PRODUCTION SPECIFICATION Width: 48 feet Height: 14 feet Resolution: minimum 300 dpi File Format: JPEG (.jpeg / .jpg) Artwork: Be supplied as a High Res PDF to visual size plus 6 inches bleed Color Mode: CMYK Scale: 1/10th
LOCATION
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PLAZA DEL MERCADO SANTURCE
The Plaza del Mercado de Santurce has been active for almost a century; as always, the market stocks fresh farmland produce and provisions, a delight for housewives to chefs alike. At noon and in the evenings, quaint restaurants and cantinas with “al fresco� sitting surrounding the Plaza have become popular with the buttoned-up and the bohemian crowds.
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PLAZA DEL MERCADO SANTURCE HIGHLIGHTS Type: Mesh Outdoor Media Monthly Traffic: 240,000 (people spend more than 2 hours in the area) Location: Prime property in “Plaza del Mercado Santurce”, Dos Hermanos St. Size: 10’H x 103’W Features: Illuminated, 25 degrees angle.
DIGITAL PRODUCTION SPECIFICATION Width: 103 feet Height: 9 feet Resolution: minimum 300 dpi File Format: JPEG (.jpeg / .jpg) Artwork: Be supplied as a High Res PDF to visual size plus 6 inches bleed Color Mode: CMYK Scale: 1/10th
LOCATION Exp res o
Bal d
orio
ty d
eC astr o
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TORRE MUNICIPAL COLISEO DE PUERTO RICO A giant 100’ x 100’ Mesh located in the Heart of “La Milla de Oro” in Hato Rey, close to the “Coliseo de Puerto Rico”. The arena was ranked 8th on the “Top 50 Arena Venues” of the world and second of the West Hemisphere in worldwideticket sales by Pollstar Magazine.
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TORRE MUNICIPAL COLISEO DE PUERTO RICO
HIGHLIGHTS
Type: Mesh Outdoor Media Daily Traffic (AADT): 35,857 (Source: DTOP 2008) Size: 100’H x 100’W Location: 16 floors building in Prime location in Hato Rey. North: Arterial B Avenue & Coliseo de Puerto Rico South: Chardon Avenue Features: Illuminated
DIGITAL PRODUCTION SPECIFICATION Width: 100 feet Height: 100 feet Resolution: minimum 300 dpi File Format: JPEG (.jpeg / .jpg) Artwork: Be supplied as a High Res PDF to visual size plus 12 inches bleed Color Mode: CMYK Scale: 1/10th
LOCATION
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MINILLAS GIGANT MESH Located at the American Airlines Building. This highimpact site is positioned on one of the highest traffic roads in Metro Area (over 130,000 vehicles/ day per DTOP’s AADT figures). The +2,000 feet viewing distance and its outstanding demographic mix makes this the ideal site to deliver your message and reach your target. Just before the Minillas Tunnel entrance this site is almost always riddled with heavy slow-moving traffic.
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MINILLAS GIGANT MESH HIGHLIGHTS Type: Mesh Outdoor Media Monthly Traffic: 130,000 Location: American Airlines Building at Minillas Inbound East Side: 60’H x 40’W (From Carolina to San Juan) Inbound South Side: 60’H x 70’W (From Carolina to San Juan) Outbound Side: 60’H x 40’W (From San Juan to Carolina)
DIGITAL PRODUCTION SPECIFICATION Artwork: Be supplied as a High Res PDF to visual size plus 6 inches bleed File Format: JPEG (.jpeg / .jpg) Color Mode: CMYK Scale: 1/10th
LOCATION
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OUTDOOR MEDIA
SUPER LETTERS
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METRO AREA Hollywood Style property in Metro Area. Perfect to create a landmark in Puerto Rico with your Brand!
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PLOT A HIGHLIGHTS Type: Giant Outdoor Media Daily Traffic (AADT): 242,100 (Source: DTOP 2008) Location: Premium mountain located in the former Municipal Landfill in PR-22 Km. 2.6 Total Size: 950’ x 1200’ Perfect to create a new Landmark In Puerto Rico. Hollywood Style property in metro area Viewing Distance: 1.43 miles Viewing Time: 90sec @ 50mph
LOCATION
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PLOT B HIGHLIGHTS Type: Giant Outdoor Media Daily Traffic (AADT): 242,100 (Source: DTOP 2008) Location: Premium mountain located in the former Municipal Landfill in PR-22 Km. 2.6 Total Size: 500’ x 800’ Perfect to create a new Landmark In Puerto Rico. Hollywood Style property in metro area. Viewing Distance: 1.43 miles Viewing Time: 90sec @ 50mph
LOCATION
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MONTEHIEDRA AREA HIGHLIGHTS Type: Giant Outdoor Media Daily Traffic (AADT): 130,000 (Source: DTOP 2008) Location: Mountain in prime location PR 52 Expressway Caguas to San Juan, perfect to create a new Landmark In Puerto Rico. Viewing Distance: 0.70 miles Viewing Time: 40sec @ 55 MPH
LOCATION
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SOUTH AREA HIGHLIGHTS Type: Giant Outdoor Media Daily Traffic (AADT): 75,651 (Source: DTOP 2008) Location: A mountain in prime location PR 52 Expressway Juana Diaz Total Size: Parcel 350` W x 50`H Perfect to create a new Landmark In Puerto Rico Hollywood Style property in PR-52 (San Juan to Ponce) Viewing Distance 2.43 miles
LOCATION
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OUTDOOR MEDIA
TRANSIT POINT
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OLD SAN JUAN HIGHLIGHTS Type: Mobile Advertising in Trolleys Size: 180’’ x 24’’ Routes: 2 No. Trolleys: 4 Description: Trolleys are circulating many times a day, through the most important streets of Old San Juan.
DIGITAL PRODUCTION SPECIFICATION Width: 180 inch Height: 24 inch Resolution: minimum 300 dpi File Format: JPEG (.jpeg / .jpg) Artwork: Be supplied as a High Res PDF to visual size plus 2 inches bleed Color Mode: CMYK Scale: 1/10th
LOCATION El Totem
n Calle Sa
ián
Sebast
Plaza de Armas
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CONDADO HIGHLIGHTS Type: Mobile Advertising in Trolleys Size: 180’’ x 24’’ Routes: 1 Description: Trolleys are circulating many times a day, through the the Condado area such as Ashford Ave., Calle Loíza and Placita de Santurce.
DIGITAL PRODUCTION SPECIFICATION Width: 180 inch Height: 24 inch Resolution: minimum 300 dpi File Format: JPEG (.jpeg / .jpg) Artwork: Be supplied as a High Res PDF to visual size plus 2 inches bleed Color Mode: CMYK Scale: 1/10th
LOCATION Av. Ashford
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RÍO PIEDRAS HIGHLIGHTS Type: Mobile Advertising in Trolleys Size: 180’’ x 24’’ Routes: 3 Description: Trolleys are circulating many times a day, through the Río Piedras areas such as Hills Brother, Las Maragritas and Buen Consejo - Venezuela.
DIGITAL PRODUCTION SPECIFICATION Width: 180 inch Height: 24 inch Resolution: minimum 300 dpi File Format: JPEG (.jpeg / .jpg) Artwork: Be supplied as a High Res PDF to visual size plus 2 inches bleed Color Mode: CMYK Scale: 1/10th
LOCATION
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HEALTHCARE INDUSTRY MEDIA Many advertisers more creative or to traditional media.
are looking for efficient alternatives
The Campaigns with better results are focused in specific targeted groups and not necessary to mass consumers. Our media solutions helps patient and healthcare professionals make informed health decisions by providing relevant information at waiting rooms.
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POSTER POINT Poster Frames strategically located in doctor’s waiting rooms, impacting more than 1,000 patients monthly per waiting room. Segmentation available by medical specialty, gender, age & geographical area will bring you more efficient campaign and less investment waste.
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POSTER POINT NETWORK PHYSICIANS BY SPECIALITY
WAITING ROOMS
MONTLY AUDIENCE
Cardiology
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90,240
Dermatology
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26,880
Endocrinology
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26,880
Family Practice
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48,960
Gastroenterology
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21,120
General Practice
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269,760
Internal Medicine
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89,280
Labs
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34,560
Neurology
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23,040
Obstetrics/Gynecology
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92,160
Pediatrics
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104,640
Physical Med/Rehab
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8,640
Pneumology
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11,520
Psychiatry
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19,200
Radiology
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33,600
Urology
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11,520
Others
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52,800
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HIGHLIGHTS Type: Indoor media in Physician’s waiting areas (Poster Frames Strategically located). Network: Over 1,000 waiting rooms in mayor medical specialties. • FDA Regulations Compliance for prescription drugs • Demographic Segmentation Advantages • Captive Audience • More than one hour in waiting rooms • Audience with common information needs • Cutler-free environment and segmentation advantages Media Study: Awareness 58%. Impact 80% (Source: Non-traditional Media Study 2009. The Marketing Center. www.oaapr.com)
DIGITAL PRODUCTION SPECIFICATION Width: 22 inch Height: 28 inch Resolution: minimum 300 dpi File Format: JPEG (.jpeg / .jpg), PDF Color Mode: CMYK Scale: 1/10th
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TV POINT Reaches a monthly audience of more than 90,000 people. Flat TV Screens located in waiting room of hospitals that will impact your target audience with videos, animations, presentations, all updated though the internet. Post ads in different areas of the screen: Banners, Side flash or Full Screen.
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HIGHLIGHTS Type: Indoor Media Advertising Network in hospital’s waiting rooms Reach: 90,000 monthly audience • 16 waiting rooms network in METRO AREA hospitals • Highly traffic waiting rooms • Captive audience • Waiting more than one hour • Flat screen TVs in waiting rooms of hospitals. • Digital Advertising updated through Internet. • Banners, Clips or Full-screen advertising. Media Study: Awareness 43%. Impact 80% (Source: Non-traditional Media Study 2009. The Marketing Center. www.oaapr.com)
DIGITAL PRODUCTION SPECIFICATION Resolution: 1024 x 768 • Local networks programming to keep the attention of the audience with favorites TV Shows. • News update hourly • Advertising scrolling messages • Weather and time • Health clip
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...your target is waiting.
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