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Inspired Media for Inspired Campaings
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Since 2003, Target Point has developed Innovative Media
Solutions, always focused on our client’s target audience. Our wide array of media solutions include: State-of-the-Art Outdoor Media in premium locations, Strategic Group-Specific Media for the Healthcare Industry, Retail Interactive Media and much more.
“We are not the largest media company. Target Point is a
boutique Out-Of-Home media company, with the best and original digital Structures, unique landmarks and targeted-focused media, to reach your target with the most successfully combination: An Inspired message through an Inspired media”
Daniel Ramy Co-founder & Media Manager
Target Point | Media Portfolio | 5
Outdoor Media DigitalPoint
El Faro Las Américas Hiram Bithorn Piñero
MeshPoint & Traditional Billboards Hiram Bithorn Billboard Plaza del Mercado Santurce Torre Municipal Hato Rey
SuperLetters
Metro Area Montehiedra South Area
TransitPoint Old San Juan Condado Río Piedras
Healthcare Industry Media
Poster Point TV Point iPoint
Retail Interactive Experience
On-Shelf Interactive End-of-Shelf Interactive Self Standing Kiosks
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Outdoor Media
Digital Point
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El Faro de Las AmĂŠricas
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Location N Digital Production Specification
400PX
Height: 640 pixels Resolution: 72 pixels/inch File Format: JPEG (.jpeg / .jpg) Color Mode: RGB
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640PX
Width: 400 pixels
El Faro de Las Américas A unique piece of art with two High-Resolution Screens raised in the highest traffic area in all Puerto Rico. Located in the heart of Las Americas Expressway, this space delivers an unavoidable messages ensuring the maximum advertising impact.
Highlights
.. Side: Outbound [San Juan - Caguas] Type: Digital billboard DD Daily Traffic (AADT): 270,000 (Source: DTOP 2008) ÝÝLocation: Las Americas Expressway – Km. 3.20 && Best Resolution & Location in the City CC The highest traffic area in all Puerto Rico
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Location N Digital Production Specification:
400PX
Height: 640 pixels Resolution: 72 pixels/inch File Format: JPEG (.jpeg / .jpg) Color Mode: RGB
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640PX
Width: 400 pixels
El Faro de Las Américas A unique piece of art with two High-Resolution Screens raised in the highest traffic area in all Puerto Rico. Located in the heart of Las Americas Expressway, this space delivers an unavoidable messages ensuring the maximum advertising impact.
Highlights
.. Side: Inbound [Caguas - San Juan] Type: Digital billboard DD Daily Traffic (AADT): 270,000 (Source: DTOP 2008) ÝÝLocation: Las Americas Expressway – Km. 3.20 && Best Resolution & Location in the City CC The highest traffic area in all Puerto Rico
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Hiram Bithorn
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F.D.Roosevelt Ave.
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Location N Digital Production Specification:
288PX
Height: 384 pixels Resolution: 72 pixels/inch File Format: JPEG (.jpeg / .jpg) Color Mode: RGB
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384PX
Width: 288 pixels
Hiram Bithorn F.D.Roosevelt Ave. It is positioned in the most iconic intersection in Metro Area: Plaza Las Americas & Hiram Bithorn. The entrance of the largest shopping mall in Puerto Rico and the Caribbean, and the Hiram Bithorn’s main entrance, home of the most important sport events in the island. This iconic structure is an unavoidable message for more than 60,000 people daily.
Highlights
Type: Digital billboard DD Daily Traffic (AADT): 44,828 (Source: DTOP 2008) ÝÝLocation: Intersection Roosevelt Avenue & Las Americas Avenue, Hiram Bithorn main Entrance. && The Hottest Intersection in Metro Area CC Best Resolution & Location in the City
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Location
Airport Carolina area Auxilio Mutuo Hospital Cento Medico Hospital PR-52 Expressway Universidad de Puerto Rico Martines Nadal Ave. San Patricio Ave. Retailes store San Patricio Shopping Center
N Digital Production Specification:
288PX
Height: 384 pixels Resolution: 72 pixels/inch File Format: JPEG (.jpeg / .jpg) Color Mode: RGB
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384PX
Width: 288 pixels
Piñero Ave. A Doubled-Sided Vertical Digital Structure located in one of the most crowded avenues in Metro Area. Close to: Airport, Hospitals, Universities. Reaching more than 60,000 people with a one of a kind fully diversity demographics.
Highlights
.. Side: Inbound [Guaynabo - Carolina] Type: Vertical Digital billboard DD Daily Traffic (AADT): 51,500 (Source: DTOP 2008) ÝÝLocation: Jesús T. Piñero Avenue (Central Avenue) CC Most Crowded Avenue in Metro Area
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Location
Airport Carolina area Auxilio Mutuo Hospital Cento Medico Hospital PR-52 Expressway Universidad de Puerto Rico Martines Nadal Ave. San Patricio Ave. Retailes store San Patricio Shopping Center
N Digital Production Specification:
288PX Width: 288 pixels Resolution: 72 pixels/inch File Format: JPEG (.jpeg / .jpg) Color Mode: RGB
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384PX
Height: 384 pixels
Piñero Ave. A Doubled-Sided Vertical Digital Structure located in one of the most crowded avenues in Metro Area. Close to: Airport, Hospitals, Universities. Reaching more than 60,000 people with a one of a kind fully diversity demographics.
Highlights
.. Side: Outbound [Carolina - Guaynabo] Type: Vertical Digital billboard DD Daily Traffic (AADT): 51,500 (Source: DTOP 2008) ÝÝLocation:Jesús T. Piñero Avenue (Central Avenue) CC Most Crowded Avenue in Metro Area
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Outdoor Media
Mesh Point & Traditional Billboard Outdoor Advertising is getting tougher to ignore as it branches out beyond the old-fashioned Billboard. As advertisers find it harder to reach customers through television and radio, the increasing array of Out-of-Home is looking more attractive.
Wall Street Journal Target Point | Media Portfolio | 25
Location N Digital Production Specification:
Width: 48 feet Height: 14 feet File Format: JPEG (.jpeg / .jpg) Atrwork: Be supplied as a High Res PDF to visual size plus 6 inches bleed Color Mode: CMYK Scale: 1/10th
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14 ft.
Resolution: minimum 300 dpi 48 ft.
Hiram Bithorn Billboard Located in the Hiram Bithorn’s Parking, this iconic Billboard is perfect for High Impact Campaigns with the exclusive use of your Side
Highlights
Type: Traditional fixed billboard .. Side: Inbound (San Juan to Caguas) .. Side: Outbound (Caguas to San Juan) DD Daily Traffic (AADT): 246,900 (Source: DTOP 2008) ÝÝLocation: Las Americas Expressway. Hiram Bithorn’s Parking .. Size: 14’H x 48’W CC 2D and 3D production available (Including pole)
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Plaza del Mercado Santruce
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Location N Digital Production Specification:
Width: 103 feet Height: 9 feet File Format: JPEG (.jpeg / .jpg) Atrwork: Be supplied as a High Res PDF to visual size plus 6 inches bleed Color Mode: CMYK Scale: 1/10th
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9 ft.
Resolution: minimum 300 dpi 103 ft.
Plaza del Mercado Santurce I The Plaza del Mercado de Santurce has been active for almost a century; as always, the market stocks fresh farmland produce and provisions, a delight for housewives to chefs alike. At noon and in the evenings, quaint restaurants and cantinas with “al fresco” sitting surrounding the Plaza have become popular with the buttoned-up and the bohemian crowds.
Highlights
Type: Mesh Outdoor Media DD Monthly Traffic: 240,000 (people spend more than 2 hours in the area) ÝÝLocation: Prime property in “Plaza del Mercado Santurce”, Dos Hermanos St. .. Size: 10’H x 103’W CC Features: Illuminated, 25 degrees angle.
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Location N Digital Production Specification:
Width: 30 feet Height: 10 feet File Format: JPEG (.jpeg / .jpg) Atrwork: Be supplied as a High Res PDF to visual size plus 6 inches bleed Color Mode: CMYK Scale: 1/10th
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10 ft.
Resolution: minimum 300 dpi 30 ft.
Plaza del Mercado Santurce II The Plaza del Mercado de Santurce has been active for almost a century; as always, the market stocks fresh farmland produce and provisions, a delight for housewives to chefs alike. At noon and in the evenings, quaint restaurants and cantinas with “al fresco” sitting surrounding the Plaza have become popular with the buttoned-up and the bohemian crowds.
Highlights Type: Billboard
DD Monthly Traffic: 240,000 (people spend more than 2 hours in the area) ÝÝLocation: Prime property in “Plaza del Mercado Santurce”, Dos Hermanos St. .. Size: 10’H x 30’W CC Features: Illuminated.
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Torre Municipal
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Coliseo de Puerto Rico
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Location N
Digital Production Specification:
Width: 100 feet Resolution: minimum 300 dpi File Format: JPEG (.jpeg / .jpg)
100 ft.
Height: 100 feet
Atrwork: Be supplied as a High Res PDF to visual size plus 12 inches bleed Color Mode: CMYK Scale: 1/10th
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100 ft.
Torre Municipal Coliseo de Puerto Rico A giant 100’x 100’ Mesh located in the Heart of “La Milla de Oro” in Hato Rey, close to the “Coliseo de Puerto Rico”. The arena was ranked 8th on the “Top 50 Arena Venues” of the world and second of the West Hemisphere in worldwide ticket sales by Pollstar Magazine.
Highlights
.. Type: Mesh Outdoor Media DD Daily Traffic (AADT): 35,857 (Source: DTOP 2008) .. Size: 100’H x 100’W ÝÝLocation: 16 floors building in Prime location in Hato Rey. ÝÝNorth: Arterial B Avenue & Coliseo de Puerto Rico South: Chardon Avenue CC Features: Illuminated.
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Outdoor Media Super Letters
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Metro Area
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Location N
Digital Production Specification:
Every project is unique. Feel free to call us to help you create the New Landmark with your brand!
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Parcel A Hollywood Style property in Metro Area. Perfect to create a Landmark in Puerto Rico with your Brand!
Highlights
Type: Giant Outdoor Media DD Daily Traffic (AADT): 242,100 (Source: DTOP 2008) ÝÝLocation: Premium mountain located in the former Municipal Landfill in PR-22 Km. 2.6 .. Total Size: Parcel A: 950’ x 1200’ && Perfect to create a new Landmark In Puerto Rico. Hollywood Style property in metro area CC Viewing Distance 1.43 miles 90 seconds of visual impact at 50mph
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Location N
Digital Production Specification:
Every project is unique. Feel free to call us to help you create the New Landmark with your brand!
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Parcel B Hollywood Style property in Metro Area. Perfect to create a Landmark in Puerto Rico with your Brand!
Highlights
Type: Giant Outdoor Media DD Daily Traffic (AADT): 242,100 (Source: DTOP 2008) ÝÝLocation: Premium mountain located in the former Municipal Landfill in PR-22 Km. 2.6 .. Total Size: Parcel B: 500’x 800’ && Perfect to create a new Landmark In Puerto Rico. Hollywood Style property in metro area CC Viewing Distance 1.43 miles 90 seconds of visual impact at 50mph
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Location
Montehiedra
Caguas
Digital Production Specification:
Every project is unique. Feel free to call us to help you create the New Landmark with your brand!
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Montehiedra Area Hollywood Style property in Metro Area. Perfect to create a Landmark in Puerto Rico with your Brand!
Highlights
Type: Giant Outdoor Media DD Daily Traffic (AADT): 130,000 (Source: DTOP 2008) ÝÝLocation: Mountain in prime location PR 52 Expressway Caguas to San Juan && Perfect to create a new Landmark In Puerto Rico CC Viewing Distance 0.70 miles Viewing Time 40sec @ 55 MPH
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Location
Ponce
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Digital Production Specification:
Every project is unique. Feel free to call us to help you create the New Landmark with your brand!
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South Area Hollywood Style property in South Area. Perfect to create a Landmark in Puerto Rico with your Brand!
Highlights
Type: Giant Outdoor Media DD Daily Traffic (AADT): 75,651 (Source: DTOP 2008) ÝÝLocation: A mountain in prime location PR 52 Expressway Juana Diaz .. Total Size: Parcel 350` W x 50`H && Perfect to create a new Landmark In Puerto Rico Hollywood Style property in PR‐52 (San Juan to Ponce) CC Viewing Distance 2.43 miles
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Outdoor Media Transit Point
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Location N
Digital Production Specification:
Width: 180 inch Height: 24 Iinch Resolution: minimum 300 dpi File Format: JPEG (.jpeg / .jpg) Atrwork: Be supplied as a High Res PDF to visual size plus 2 inches bleed Color Mode: CMYK Scale: 1/10th
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Old San Juan Trolleys deliver your marketing message to the people close to the point of purchase and at a time and place where they can act on what they see.
Highlights
Type: Mobile Advertising in Trolleys .. Size: 180’’ x 24’’ DD 2 Routes in Old San Juan (4 Trolleys): ÝÝTrolleys are circulating many times a day, through the most important streets of Old San Juan.
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Location N
Digital Production Specification: Width: 180 inch Height: 24 Iinch Resolution: minimum 300 dpi File Format: JPEG (.jpeg / .jpg) Atrwork: Be supplied as a High Res PDF to visual size plus 2 inches bleed Color Mode: CMYK Scale: 1/10th
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Condado Trolleys provide a high impact visual reminder to your customers, your company and it’s offerings.
Highlights
Type: Mobile Advertising in Trolleys .. Size: 180’’ x 24’’ DD 1 Route in Condado Area: Ashford Avenue, “Calle Loiza”, “Placita de Santuce”
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Location N
Digital Production Specification: Width: 180 inch Height: 24 Iinch Resolution: minimum 300 dpi File Format: JPEG (.jpeg / .jpg) Atrwork: Be supplied as a High Res PDF to visual size plus 2 inches bleed Color Mode: CMYK Scale: 1/10th
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Río Piedras By isolating your target market and using Trolleys that circulate in hard to reach areas, there will be very little waste on your advertising dollar.
Highlights
Type: Mobile Advertising in Trolleys Monthly Traffic: .. Size: 180’’ x 24’’ DD 3 Routes in Rîo Piedras Areas: Hills Brother, Las Margaritas & Buen Consejo – Venezuela
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Healthcare Industry Media
Many advertisers are looking for more creative or efficient alternatives to traditional media. The Campaigns with better results are focused in specific targeted groups and not necessary to mass consumers. Our media solutions helps patient and healthcare professionals make informed health decisions by providing relevant information at waiting rooms.
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Poster Point Poster Frames strategically located in doctor’s waiting rooms, impacting more than 1,000 patients monthly per waiting room. Segmentation available by medical specialty, gender, age & geographical area will bring you more efficient campaign and less investment waste.
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Segmentation Advantages Traditional Media
TargetPoint
Segmentation: is a subgroup of peoplesharing one or more characteristics thar cause them to have similar product needs. 62
The Enviorment Clutter-free enviorment Medical area impel trust
The Audience
Captive audience More than one hour in waitng rooms Similar characteristics Patient with information needs Impact patients and physicians Target Point | Media Portfolio | 63
Competitive Advantages
Poster Point
Target
Others
Aluminum Frames - More than 1,000 waiting rooms
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Major medical specialties - Segmentation advantages - 100% print area for customer graphics
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Guaranteed in the 1st. Position in the room
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Non-Reflective Flexi glass
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Target-by-Demand
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Brochure holder add-in available Two sizes available (22x28 & 22x36)
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Custom Acrylic Brochure accessory
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Poster Point Network
Physicians by Specialty
Waiting Rooms
Monthly Audience
Cardiology 94 90,240 Dermatology 28 26,880 Endocrinology 28 26,880 Family Practice 51 48,960 Gastroenterology 22 21,120 General Practice 281 269,760 Internal Medicine 93 89,280 Labs 36 34,560 Neurology 24 23,040 Obstetrics/Gynecology 96 92,160 Pediatrics 109 104,640 Physical Med/Rehab 9 8,640 Pneumology 12 11,520 Psychiatry 20 19,200 Radiology 35 33,600 Urology 12 11,520 Others 55 52,800 64
Poster Point Highlights
Type: Indoor media in Physician’s waiting areas (Poster Frames Strategically located). ÝÝNetwork: Over 1,000 waiting rooms in mayor medical specialties. FDA Regulations Compliance for Prescription drugs DD Demographic Segmentation Advantages DD Captive Audience DD More than one hour in waiting rooms DD Audience with common information needs CC Cutler‐free environment and segmentation advantages. CC Media Study: Awareness 58%. Impact 80% (Source: Non‐traditional Media Study 2009. The Marketing Center. www.oaapr.com)
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Digital Production Specification: Width: 22 inch Height: 28 inch Resolution: minimum 300 dpi File Format: JPEG (.jpeg / .jpg), PDF Atrwork: Be supplied as a High Res to visual size plus 2 inches bleed Color Mode: CMYK Scale: 1/10th
8 1/2 in
28 in 8 1/2 in
28 in
4 3/8 in
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22 in 19 1/2 in
22 in 19 1/2 in
22 in
17 3/4 in
4 3/8 in
Poster Point
Additional Services
Professional Sales Representative
Product Sampling
Patients Presentations
Brochure Refill Service
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TV Point reaches a monthly audience of more than
90,000people
Flat TV Screens located in waiting room of hospitals that will impact your target audience with videos, animations, presentations, all updated though the internet. Post ads in different areas of the screen: Banners, Side flash or full screen.
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Target Point | Media Portfolio | 69
Digital Production Specification:
Resolution: 1024x768 1 Local networks programming to keep the attention of the audience with favorites TV Shows. 2 News update hourly 3 Advertising scrolling messages 4 Weather and time 5 Health clip
HOARE HOSPITAL Santurce [7 Locations] 1. Emergency - 37” 2. Adults Clinic – 42” 3. Pharmacy – 37” 4. Laboratory – 32” 5. Pediatrics – 37” 6. X-Rays – 32” 7. Medical Record – 42” 70
TV Point Network CDT RIO PIEDRAS
MUNICIPAL HOSPITAL
1. Emergency - 37” 2. Adults Clinic – 37” 3. Pharmacy – 32” 4. Laboratory – 32” 5. Pediatrics – 42”
1. Lobby # 1 - 32” 2. Lobby # 2 – 32” 3. Emergency Adults – 37” 4. Adult Clinic – 37”
Rio Piedras [5 Locations]
Centro Medico [4 Locations]
Highlights
Type: Indoor Media Advertising Network in hospital’s waiting rooms ÝÝ16 waiting rooms network in METRO AREA hospitals DD Reach: 90,000 monthly audience DD Highly traffic waiting rooms DD Captive audience DD Waiting more than one hour CC Flat screen TVs in waiting rooms of hospitals. CC Digital Advertising updated through Internet. CC Banners, Clips or Full‐screen advertising. CC Media Study: Awareness 43%. Impact 80%
(Source: Non‐traditional Media Study 2009. The Marketing Center. www.oaapr.com)
Competitive Advantages
TV Point
Target
Others
Digital Signage in hospitals - Plasma display in waiting rooms
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Advetise on diffrent areas of the screen
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Remote content management
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Live broadcasting
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elnuevodia.com news updated hourly
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iPoint
Kiosk with touch screen system. Fully customizable interactive experience. With iPoint you can create a connection between your product and the consumer.
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You can design your oun iPoint experience. Structure, color, programing and features.
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iPoint
Type: Indoor Interactive Media
Highlights
.. iPoint creates an special connection with your brand! DD Demographics and traffic reports CC Fully customizable Interactive Kiosk (Structure, colors, wrapping, programming and features). CC Can be placed in mayor public spaces. CC Kiosk with touch‐screen system CC Custom‐made interactive experience CC Perfect to educational programs CC Invites to Play & Learn at the same time CC State‐of –the‐art technology
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Retail Interactive Experience
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Interactive Is All Around
Touch screen kiosks are truly a fantastic feature to any type of business. It not only shows that businesses are keeping up with the growing trends in technology and modern society, but it also shows the innovation a company has in providing new and exciting ways for customers to shop. As a very user friendly device, touch screen kiosks allow businesses to reach out to their target market with a message. The touch screen interface allows users to navigate around the system simply by touching icons or links via the screen, with the right software interface. People don’t have to have computer experience and can easily move around the system to find products and services that they need without the assistance of staff members.
End-of-Shelf Interactive
Self Standing Kiosks
On-Shelf Interactive
The Shelf Enhance
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Touch Screen
Lighting
Motion Detector
Sounds
Thermal Printer
Artwork Replacement
Capture New Customers The TargetPoint proposal is to develop a custom-made interactive retail solution to enhance the current shelf & to deliver a consumer experience: Wow! Factor Educate consumers about different product features Capture New Customers Strengthing the Brand Increasing Customer Loyalty Incresing the Transaction Average and Total Sales Volume
Get away from the crowd
The merging of marketing strategies with cutting-edge technology is a key tool to attract customers and engage them in a process that rewards their senses while they perform typical retail activities in a non-traditional manner.
Eye Catching
One of the most commonly asked questions in a superstore is “Where is it?”. With huge stores and their enormus product variety, consumers are confused about where to find things, even if they know exactly what they want. That’s why maximing the shelf will: Focus on incremental sales volume Increasing Transaction Average Promotions and Coupon Tickets Eye Catching (Lighting and Sound) Target Point | Media Portfolio | 79
...your target is waiting
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