Pro Rodeo
CANADA
INSIDER
CONGRATULATIONS, FALKLAND
PHOTO BY BILLIE-JEAN DUFF/ROUGHSTOCK MEDIA
100 YEARS OF RODEO
Scott Guenthner competing in steer wrestling at the 100th Falkland Stampede. To give you an idea of how tight the competition was at the centuryold rodeo, there was a mere 1.4 seconds separating first place and eighth place. That was some hot doggin’!
RODEOCANADA.COM
JAKE VOLD
3X NFR QUALIFIER
40
C I N C H J E A N S . C O M Canadian Cowboy Country August/September 2018
C.P.R.A.
2018 Canadian Professional Rodeo Association Schedule JULY
The Homestretch Well, we’re heading into the homestretch of our 2018 rodeo season. We’ve enjoyed this first year of having Finning Canada on board as the title sponsor for our Pro Tour Rodeos and look forward to the Finning Pro Tour Finals set for Sep 2nd at the IPE & Stampede in Armstrong, B.C. We’re also closing in on the 5th Annual Grass Roots Final, presented once again by Ranchman’s Cookhouse and Dancehall of Calgary. Tickets to the Grass Roots Final, slated for Sep 27–28 at the Nutrien Western Events Centre, Stampede Park, Calgary will be on sale through Ticketmaster, starting Aug 1. Overall, the CPRA has seen an increase in the number of PRCA and WPRA members this year, which has translated into higher entries at our rodeos and special events. We’re hearing positive feedback from fans, contestants, sponsors and committees about the live streaming of our Finning Pro Tour rodeos as a result of our partnership with FloSports. If you cannot get to our tour events, you can sign up to watch them online at FloRodeo.com. The CPRA, along with partners, Northlands, Finning Canada and Flo Rodeo, have been able to provide both promotional and financial support to rodeo committees, enabling our rodeos to rise to a higher level of production and fan enjoyment. We continue to be so proud of our volunteers who are the lifeblood of the sport. Thank you for the countless hours and effort you put forth to make rodeo the great sport it is. Plans are moving along for CFR ’ 45, which marks the first year that our Finals will be held at Westerner Park in Red Deer, Alta. For a schedule of performance times, events and activities in and around CFR 2018, check out CFRRedDeer.com. Safe travels to everyone. See you down the road.
PHOTO COURTESY CPRA
— Terry Cooke, President, CPRA
Note: If your organization has an interest in partnering with the CPRA to sponsor a year-end award, the Grass Roots Final, or the CFR, please call 403-998-7818 or 403-945-0903. cowboycountrymagazine.com
Coronation, AB........................................... Jul 6–7 Benalto, AB.................................................. Jul 6–8 Teepee Creek, AB....................................... Jul 13–15 Oyen, AB *..................................................... Jul 18 Morris, MB Finning ProTour................ Jul 19–22 Edmonton, AB Finning ProTour.......... Jul 20–22 Kennedy, SK................................................ Jul 21–22 Pollockville, AB *........................................ Jul 28 Bowden, AB *.............................................. Jul 28 Medicine Hat, AB Finning ProTour.... Jul 26–28 Bonnyville, AB............................................. Jul 27–28 Bruce, AB...................................................... Jul 29 High Prairie, AB.......................................... Jul 31–Aug 1
AUGUST Strathmore, AB Finning ProTour.........Aug 3–6 Grimshaw, AB..............................................Aug 4–5 La Crete, AB..................................................Aug 7–8 Jasper, AB – Date Change........................Aug 8–11 Dawson Creek, BC Finning ProTour... Aug 10–12 Cranbrook, BC..............................................Aug 17–19 Pincher Creek, AB.......................................Aug 17–19 Okotoks, AB..................................................Aug 24–26 Armstrong, BC Finning ProTour..........Aug 29–Sep 1
SEPTEMBER Armstrong, BC Finning ProTour..........Sep 2 Merritt, BC.....................................................Sep 1–2 Medicine Lodge, AB..................................Sep 8 Olds, AB..........................................................Sep 14–15 Brooks, AB....................................................Sep 21–22 Hanna, AB......................................................Sep 28–30 Calgary, AB (Grass Roots Final)............Sep 27–28
OCTOBER Canadian Finals Rodeo Red Deer, AB.............................................Oct 30–Nov 4
NOVEMBER Official Start of 2019 Rodeo Season Regina, SK............................................... Nov 21–24, 2018 * – Special Event Finning ProTour – Tour Rodeo Dates are subject to change. Please visit rodeocanada.com for up-to-the minute information, including rodeo results and stock draws.
41
Pro Rodeo Canada Insider
The Short Round
FLOSPORTS & CPRA ENTER MULTI-YEAR BROADCASTING PARTNERSHIP
42
Finning Pro Tour Rodeos
“We’re excited about broadening our reach through our new partnership with FloSports,” said CPRA GM Jeff Robson. “The opportunity to live stream the Finning Canada Pro Tour rodeos and both our finals — the Grass Roots Final and the Canadian Finals Rodeo — will provide welcome exposure for our sport and expand access for our fans. “An added element of this new relationship is the larger platform through which we can tell the stories of rodeo… behind-thescenes snapshots of our contestants — both two legged and four-legged — as well as our rodeos themselves. The FloSports-CPRA affiliation will also enable the CPRA to allocate funds back to rodeo committees, which will help promote growth at the community level as well. All in all, we see partnering with FloRodeo as a home run for the sport of professional rodeo at every level.” To access live and on-demand coverage of the Finning Pro Tour Events, Finning Pro Tour Finals, Grass Roots Final, and Canadian Finals Rodeo, users can sign up to become a monthly or annual PRO subscriber on FloRodeo.com. All subscribers unlock access to premium content across the entire FloSports network. Subscribers can watch events across all screens by downloading the FloSports app on iOS, Roku or Apple TV 4. For more information, visit FloSports.tv — CPRA
Not only can you view the Finning Pro Tour Rodeo’s live on FloRodeo, but these rodeos will also be archived indefinitely to enjoy again and again. Wainwright Stampede June 21–24 Ponoka Stampede June 26–July 2 Williams Lake Stampede June 29–July 2 Manitoba Stampede & Exhibition July 19–22 Edmonton K–Days Rodeo July 20–22 Medicine Hat Exhibition & Stampede July 26–28 Strathmore Stampede Aug 3–6 Dawson Creek Exhibition & Stampede Aug 10–12 IPE & Stampede (Armstrong) Aug 29–Sep 1 Finning Pro Tour Finals IPE & Stampede (Armstrong): Sep 2 Grass Roots Final Sep 27–28, Calgary, Alta. 45th Annual Canadian Finals Rodeo Oct 30–Nov 4, Red Deer, Alta.
Canadian Cowboy Country August/September 2018
PHOTO COURTESY STOCK.ADOBE.COM/JJAVA
FloSports, the innovator in live digital sports and original content, announced a multi-year agreement with the Canadian Professional Rodeo Association (CPRA) to air the Finning Pro Tour events and the Grass Roots Final held in Calgary, and the Canadian Finals Rodeo held in Red Deer, exclusively on FloRodeo.com. This year, with the addition of CPRA events, FloRodeo will carry 27 events spanning 93 days of live rodeo coverage, including the International Finals Youth Rodeo, National Little Britches Association Finals, and American Junior Rodeo Association Finals. As Canada’s premier professional circuit, the Finning Pro Tour brings top competitors to fans across the Western provinces. The nine rodeos on the tour are responsible for a total of more than $1.3 million in added money for the regular season as CPRA contestants compete to qualify for the Canadian Finals Rodeo (CFR). “The CPRA is one of the most established rodeo associations in the world, attracting some of the best athletes, and a global audience,” FloSports SVP, Rights and Acquisition Strategy Adam Fenn said. “We’re excited to showcase these athletes’ hard work as they compete during one of the most anticipated competitions on FloRodeo.com.”
By TERRI MASON, BARB POULSEN, CPRA
C.P.R.A.
WHY STOP AT 150? What initially began as a Canada 150 project, Great Canadian Rodeo Moments has grown in cultural importance with an enthusiastic audience and contributors. So why, reasoned Barb Poulsen, should we stop at 150? For more of these snapshots of rodeo history, visit the home page of rodeocanada.com
Great Canadian Rodeo Moment #3
Jim Gladstone The year was 1977. Jim Gladstone became the first Canadian to win a timed event world title when he emerged as the World Champion Calf Roper at the (then) sudden-death NFR, pocketing $7,166 in go-round money and winning the average as well for a $5,000 bonus. His total time of 119.7 seconds for 10 calves was a record at the time, eclipsing the old mark by five and a half seconds, not bad considering he was nursing a broken finger throughout the final. Gladstone, who was born on the Blood Reserve north of Cardston, Alta., went on to a successful career as a lawyer. He was the son of Canadian Rodeo Hall of Fame inductee, Fred Gladstone, and grandson of Canadian Senator, James Gladstone. Jim, who passed away in 2015, remains the only Canadian to have won the TieDown Roping World Championship. — B.P.
PHOTO COURTESY CPRA; LIMELITE AUDIO
SOCIAL MEDIA PRO JOINS CPRA The Canadian Professional Rodeo Association is pleased to announce that Jody Seeley is joining the organization as a social media specialist. A former radio host with over two decades in the media industry, Seeley is also a professional emcee and social media practitioner from LimeLite Audio & Media. Add to that an excellent rapport with people and a passion for community and rodeo, and Seeley is a very positive addition to the CPRA. CPRA General Manager, Jeff Robson, notes, “We believe that adding Jody to the team gives us a greater presence and adds to our fan experience. In conjunction with (CPRA) Communications team member, Barb Poulsen, Jody will bring more ideas and creativity to the social media content.” Robson goes on to say, “The CPRA is determined to be a leader in all things rodeo and this will bring us to another level.” Poulsen adds, “Jody brings tremendous enthusiasm, a strong skill set and great ideas to the table. I’m looking forward to the opportunity to join forces with her in an effort to better promote the CPRA.” Seeley is already actively working in her new role. Look for some new marketing twists and interesting content on CPRA social media. “I’m really excited to combine my two passions of rodeo and social media together with the CPRA,” says Seeley. “I am thrilled to have this opportunity and to be part of the vision in moving this organization and its fan experience forward.” — CPRA cowboycountrymagazine.com
OKOTOKS PRO RODEO MOVES TO MILLARVILLE The Okotoks Pro Rodeo committee announced that their professional rodeo is moving to a new home. The 27th Annual Okotoks Pro Rodeo, held Aug 24–26, is moving to the Millarville Racing & Ag Society grounds. Located 15 minutes west of Okotoks on Highway 549, the history-laden grounds, famous for its Canada Day horse races, offers a 2,500-seat stadium, ample parking, festival camping facilities and the space to add other events as the traditional Okotoks event grows. “The location has changed, but we will still feature the same exciting non-stop action you have grown to love,” says Renne Reidy, president of the Okotoks Pro Rodeo. The society and event will “continue to promote Okotoks and the surrounding community from our new venue.” For over a century, the non-profit Millarville Racing & Agricultural Society has been a catalyst in preserving the area’s agricultural heritage. With over 600 members and over 400 volunteers, the Society gives back to the community through its preservation of three large historical events, the Millarville Races, the Fair and the Heritage Rodeo, plus the summer Millarville Farmers’ Market and the Millarville Christmas Market in November. Now the Society’s reach has embraced Okotoks. For more, visit okotoksprorodeo.com. On Facebook “Like” the Okotoks Pro Rodeo’s Facebook page for pictures and opportunities to win tickets to the 27th Annual Okotoks Pro Rodeo. — CPRA
43
Pro Rodeo Canada Insider
CPRA STANDINGS TOP TEN AS OF JULY 9, 2018 Including: Ponoka Stampede, Ponoka Stampede Bonus Round, Airdrie Pro Rodeo & Williams Lake Stampede. For up-to-date standings, visit rodeocanada.com
SADDLE BRONC Rank 1 2 3 4 5 6 7 8 9 10
Name CDN Rodeo Count Zeke Thurston 10 Sterling Crawley 1 Dawson Hay 17 CoBurn Bradshaw 1 Layton Green 17 Clay Elliott 12 Jim Berry 18 Brody Cress 4 Tyrel Larsen 10 Sam Kelts 16
LADIES BARREL RACING Address Big Valley, AB Stephenville, TX Wildwood, AB Milford, UT Meeting Creek, AB Nanton, AB Rocky Mtn House, AB Hillsdale, WY Inglis, MB Stavely, AB
Earnings $19,536.40 $18,028.25 $12,641.94 $12,586.50 $12,295.33 $10,725.22 $10,530.24 $10,197.89 $9,991.14 $9,920.61
Rank 1 2 3 4 5 6 7 8 9 10
Address Dublin, TX Regina, SK Airdrie, AB Bowden, AB Tremonton, UT Inglis, MB Cadogan, AB Ranchester, WY Carbon, AB Eastend, SK
Earnings $23,574.02 $17,962.56 $17,321.78 $16,620.92 $15,195.90 $13,730.63 $9,814.48 $9,234.82 $8,371.59 $6,503.17
Rank 1 2 3 4 5 6 7 8 9 10
Address Maple Creek, SK Randlett, UT Cadogan, AB Ponoka, AB Meadow Lake, SK Ponoka, AB DeWinton, AB Meeting Creek, AB Huntsville, TX Stanford, MT
Earnings $24,046.86 $22,127.79 $20,891.59 $18,265.51 $16,973.11 $13,948.39 $13,341.22 $11,290.72 $11,280.48 $8,765.47
Rank 1 2 3 4 5 6 7 8 9 10
Address Provost, AB Fort St John BC Ponoka, AB Cochrane, AB Okotoks, AB Donalda, AB Stevensville, MT Mayerthorpe, AB Didsbury, AB Parkland County, AB
Earnings $27,943.81 $21,482.65 $10,003.93 $9,656.56 $9,583.77 $9,451.87 $9,149.90 $9,080.08 $8,130.41 $7,546.25
BAREBACK Rank 1 2 3 4 5 6 7 8 9 10
Name CDN Rodeo Count Richmond Champion 13 Ty Taypotat 13 Jake Vold 8 Ky Marshall 18 Caleb Bennett 10 Orin Larsen 9 Clint Laye 10 Seth Hardwick 11 Cole Goodine 19 Dantan Bertsch 17
Name CDN Rodeo Count Jared Parsonage 13 Joe Frost 1 Lonnie West 10 Wacey Finkbeiner 15 Cody Lee Coverchuk 12 Zane Lambert 7 Brock Radford 7 Garrett Green 10 Trey Benton 1 Luke Gee 14
Address Earnings Savona, BC $31,031.58 Weatherford, TX $23,472.26 Ponoka, AB $14,697.62 Big Valley, AB $11,923.13 Ledbetter, TX $11,316.47 Buffalo, SD $10,258.00 Longview, AB $9,582.78 Hermiston, OR $9,337.30 Dalhard, TX $9,221.51 Yellowhead County, AB $8,910.25
TEAM ROPING HEELER
BULL RIDING Rank 1 2 3 4 5 6 7 8 9 10
Name CDN Rodeo Count Carman Pozzobon 18 Stevi Hillman 4 Shayna Weir 19 Diane Skocdopole 19 Tammy Fischer 2 Jessica Routier 6 Kylie Whiteside 17 Callahan Crossley 15 Shelby Spielman 6 Taylor Manning 20
Name CDN Rodeo Count Tristin Woolsey 19 Brady Minor 10 Rocky Dallyn 18 Devin Wigemyr 20 Brett McCarroll 19 Chase Tryan 10 Tyrel Flewelling 18 Dillon Graham 19 Riley Warren 19 Russell Cardoza 8
Address Nanton, AB Ellensburg, WA Nanton, AB Brooks, AB Camrose, AB Helena, MT Lacombe, AB Wainwright, AB Stettler, AB Terrebonne, OR
Earnings $22,957.34 $11,578.60 $10,463.70 $10,005.80 $7,571.39 $7,504.51 $7,460.15 $6,847.88 $6,577.28 $5,716.10
Address Strathmore, AB Ellensburg, WA Vulcan, AB Huntley, MT Cut Bank, MT Camrose, AB Jay, OK Wood Mountain, SK Ponoka, AB Wainwright, AB
Earnings $19,950.31 $11,578.58 $10,005.80 $8,055.87 $7,828.16 $7,571.38 $7,504.51 $7,187.66 $7,068.91 $6,847.89
TEAM ROPING HEADER Name CDN Rodeo Count Denver Johnson 18 Riley Minor 10 Roland McFadden 20 Brady Tryan 12 Dustin Bird 10 Justin McCarroll 19 Brenten Hall 10 Jesse Popescul 19 Levi Simpson 17 Dawson Graham 20
STEER WRESTLING Rank 1 2 3 4 5 6 7 8 9 10
Name CDN Rodeo Count Scott Guenthner 16 Stephen Culling 18 Craig Weisgerber 18 Tanner Milan 16 Harley Cole 16 Cody Cassidy 19 Bridger Chambers 15 Travis Reay 19 Morgan Grant 19 Dallas Frank 16
Canadian Cowboy Country makes every effort to ensure the accuracy of the information it publishes, but cannot be held responsible for any consequences arising from errors or omissions.
44
Canadian Cowboy Country August/September 2018
PROUD TO BE IN OUR COMMUNITY
1-888-Finning | Finning.com 346-6464
cowboycountrymagazine.com
45
Pro Rodeo Canada Insider
PHOTO BY RANDY VANDERVEEN PHOTOGRAPHY/RANDY VANDERVEEN
COMPETITOR PROFILE
Kody Lamb making an 86.5-point winning ride on Wayne Vold’s everspectacular two-time Bareback Horse of the Year, V838 Mucho Dinero at the 2018 Grande Prairie Stompede
46
Canadian Cowboy Country August/September 2018
C.P.R.A.
KODY LAMB MASTER OF SCIENCE & RODEO By DIANNE FINSTAD
K
ODY LAMB ISN’T YOUR TYPICAL COWBOY. HE’S NOT YOUR ORDINARY GRADUATE STUDENT
EITHER. THE BAREBACK RIDER WHO GREW UP IN SHERWOOD PARK IS CARVING A UNIQUE PATH, AS HE MERGES THE WORLDS OF RODEO
PHOTO COURTESY TARLETON STATE UNIVERSITY
AND ACADEMIA. In May, Lamb became the first at his university to earn a Master of Science Degree in Applied Psychology. His thesis topic? Concussions in rodeo. It’s a topic he knows firsthand, as he’s learning to cope with the ongoing impact of concussions on his own pro rodeo career. Lamb rose to the top of a class in a talented group of young Canadian rodeo stars, as he swept the Canadian Novice Bareback titles for Canada, the Calgary Stampede and the Stampede’s Novice Tour, all in 2013. Then he earned the 2014 PRCA Resistol Rookie of the Year award while studying at Tarleton University in Stephenville, Texas. He made his first CFR in the open division in 2016, but a concussion suffered while riding in Williams Lake, B.C., interrupted his riding plans last year. “I was in rough shape, but I was sitting pretty good in the standings, so I tried to push it a little and actually got on again (a month later) in Bonnyville,” said Lamb. “I didn’t get hurt, but my symptoms just got really bad again, so that’s when I made the decision to take the rest of the 2017 season off.” During that time, Lamb focused on his Masters. “It was my way of turning a bad situation into a good one,” Lamb explained, about his thesis topic. “There’s not a lot of research out there, and mine was the first of cowboycountrymagazine.com
its kind to focus on collegiate rodeo athletes and concussion.” Encouraged by his advisor to use Kody Lamb at the podium delivering his address his own experience as part of his at the commencement ceremonies, Tarleton State University, Stephenville, Texas research, she was soon amazed at how Lamb could carry on his studies, graduation and needed to put together a and travel extensively for his rodeo career speech in a short time. He delivered, chal— all while suffering symptoms. lenging fellow students to ‘be consistent, Being out of competition did give the always show up, and always try your butt 24-year-old time to focus on his other off’ because he believes discipline in even passion — music. The song-writing guitarmundane tasks is key to success, whether in playing talent took the opportunity to the classroom or the rodeo arena. record some of his rodeo-related songs, like After handling all that pressure, Lamb ‘Bull Ridin’ Fool’. came back to Canada to focus on rodeo “I want to show that rodeo cowboys, and once again. A June win in Grande Prairie on the sport, are complex. Rodeo cowboys are Mucho Dinero helped get him back on track. deep personalities, and they have issues “I’ve accepted the fact I might get dizzy that go on outside of rodeo. It’s not all just or nauseous again, but I’m not panicking riding bucking horses and getting on bulls now. Before I was a bit gun-shy and didn’t and roping. There’s a lot more to it.” really understand how this injury has Thinking he’d given plenty of time for affected me long term. Now that I know the injury to heal, Lamb did get back to his how to work through it and the things I riggin’ last November at Regina’s Agribition, only to find his dizzy, nauseous spells show- can do, whether it’s my exercises or staying hydrated, to mitigate the long-term affects, ing up again. He realized it was time to dig it has been helping me.” deeper into his own problem, and with the “I took rodeo and bareback riding for help of Dr. Riley Rattai of Red Deer, who granted,” added Lamb. “I’m more grateful works with the Canadian Pro Rodeo Sports every time I get on now. We all know we Medicine Team, learned he was experienccan’t rodeo forever. When I came back, I ing post-traumatic vertigo. appreciated it more, and it made me realize “The deal with what I have and with how important rodeo is to me. I enjoy the most concussion symptoms is that time experience, and I’m not so worried about off helps, but it’s not the whole story,” he the end result.” explained. Kody Lamb is a cowboy who experiBy adjusting his riding style and exerences rodeo on so many levels. Whether cising to increase strength in his core and he’s writing a song that tells a cowboy story, neck, Lamb went a month and a half riding doing research on concussions to help rodeo in early 2018 feeling back to 100 per cent. But then his old troubles reappeared, and athletes prolong their careers, or making an he had to go back to the drawing board. outstanding spur ride for eight seconds on a “It was a trying fourteen months for me,” bareback horse, he’s all in. admitted Lamb. “I’m pretty excited about how this year’s In addition, as he was preparing to going to go for me. I have some pretty big defend his thesis, he was selected as the plans.” C commencement speaker for the Tarleton 47
ROAD TO THE CFR
Jake Burwash of Nanton, Alta., on Vold Rodeo’s 2012 Saddle Bronc of the Year, R3 Pedro at Stavely Indoor Pro Rodeo this spring
JAKE BURWASH BRONC RIDING 101 By TIM ELLIS
I
T’S AN OBVIOUS QUESTION. WHY WOULD THE SON OF ONE OF THE MOST DECORATED BAREBACK RIDERS IN
CANADIAN RODEO HISTORY CHOOSE THE SADDLE BRONC EVENT?
48
“I’ve been asked that a lot,” confirms Jake Burwash, whose father, Robin, won four Canadian Bareback Championships and was the Reserve World Champion twice. “I wanted to try riding bareback, but Dad said, ‘let’s try something that’s not going to jerk you around.’ I wasn’t very big in high school; I had no muscle mass or weight to me. I rode bareback in my senior year, but I cracked my wrist and it never felt right in the riggin’ again. So, I got hooked on this little saddle and rein thing.” That choice is starting to pay dividends. As of mid-May, Burwash was leading the Pro Rodeo Canada novice saddle bronc standings with over $2,000 in earnings. At the same time, he was competing in the College National Finals Rodeo in Casper, Wyo., for the third consecutive year. “I won the saddle bronc in the Grand Canyon Region (of the National
Intercollegiate Rodeo Association),” reveals Burwash, who finished his third year with Cochise College in Douglas, Ariz., and will transfer to Tarleton State in Texas for the 2018–19 school year. “I kind of always thought I wanted to go to school and rodeo. It’s made a mark in my riding for the better. It makes a big difference when you’re doing it every day and it’s always on your mind. That’s what we do — go to school and ride broncs or rope calves. And the Arizona weather doesn’t hurt either.” With the college season out of the way, the focus for Burwash is now on qualifying for the Canadian Finals Rodeo. “I wrote my finals two weeks early and busted my butt to get through school,” offers the 20-year-old Business Administration student. “I came up here for Drayton Valley — which is the earliest I’ve started the season in Canada. I set up my classes so I can stay until after Cranbrook. I might have to fly back for one or two rodeos, depending on the standings. But we’ll make that decision in August.” In June, Burwash had perhaps the biggest win of his novice career. He captured the title at the Wildwood Bronc Bustin’ with a pair of rides in the mid-70s. “That was such a sweet deal,” says a stillbeaming Burwash of the victory. “You get to see the big guys there and get to see where we want to be in the future.” “I’ve got one more year of novice left, but the plan is to go into the open next season. There’s a great group of guys coming up, and we grew up hearing the stories. Now, we’re starting to make our own stories.” Burwash is one of the lucky ones to have someone back at home wanting to hear those stories. “Dad wants to hear what happened on the weekend,” laughs Burwash. “What went wrong and what went terrible!” c
Canadian Cowboy Country August/September 2018
PHOTO BY BILLIE-JEAN DUFF/ROUGHSTOCK STUDIO
Pro Rodeo Canada Insider
cowboycountrymagazine.com
49
Safety: 6.325 in
THE ALL-NEW RAM 1500 THE MOST LUXURIOUS TRUCK IN ITS CLASS*
•••••••••••••••
LARGEST AVAILABLE 12" TOUCHSCREEN MEDIA CENTRE† •••••••••••••••
FULLY BOXED HIGH STRENGTH STEEL FRAME
RAMTRUCK.CA *Based on Automotive News Full-Size Pickup segmentation. Based on Ram 1500 Limited/Laramie Longhorn standard premium content comparison to Ford F-150 Platinum and Chevy Silverado 1500 High Country. 2019 Ram Laramie model shown. †Based on Automotive News Full-Size Pickup segmentation. Ram is a registered trademark of FCA US LLC.
CHR_187002_Banner_Magazine.indd 1
5/3/18 5:51 PM
APPROVALS Studio
ADA INC. REQS & STOCK 7002 Output At: 100%
IN X 4.875 IN X 4.375 IN
Trim: 7.125 IN X 4.875 IN Bleed: 7.625 IN X 5.325 IN
8 3:34 PM S
A,
Safety: 4.375 in
BEST-IN-CLASS V8 TOWING UP TO 12,750 LB†
Art Director: Copywriter: Print Mgr: Client Serv: Colour: Fonts:
CHAD HILLMAN NONE RACHEL JUNKER K. MURTAGH/A. IERA/R. TALLEY 4C TT SLUG OTF, UNITED SANS COND, HELVETICA NEUE, UNITED SANS SEMICOND, UNITED SANS SEMIEXT, FRUTIGER LT STD
Retoucher Proofreader Print Mgr. Art Director Copywriter Creative Dir.
Typesetting: Optic Nerve This advertisement prepared by PUBLICIS
YELLOW,
LASER%
Acct. Mgmt.
NONE
Client
SAME GREAT RODEO — EXCITING NEW HOME!
BY
DATE
PRODUCTION NOTES
IMAGES ARE HIGH RES
The 2018 Canadian FinalsTitle: Rodeo THE ALL-NEW RAM 1500 Pubs: Souvenir Program is poised to entertain sellout crowds and the week-long Region/Layer celebration as Red Deer Code: welcomes some of AD NUMBER/COMPONENT: the most dedicated rodeo fans in the world.
CHR_187002_BANNER_MAGAZ REVs
BLACK DUE DATE:
MAY 1
Investing in the CFR Souvenir Program is the perfect, cost-effective way to place your message alongside trusted editorial content, while building your brand recognition with this targeted fan base that lives and breathes the Western lifestyle.
: This proof is delivered on the condition that it be carefully inspected before going any he production cycle. Optic Nerve’s responsibility is limited to making corrections and/or defective files. This file may not be reduced, enlarged or changed Call in or any manner without email Kristine today for more information on advertising in the 2018 Canadian Finals Rodeo written approval from The Publicis Group of Companies. [REF: TO-A] Souvenir Program.
1.800.943.7336 | kristine@cowboycountrymagazine.com
emergency inquiries outside our normal business hours, including statutory holidays am-8:00pm EST), please direct emails to optic911@optnerve.com 50
Canadian Cowboy Country August/September 2018
1