NOTE FROM LEADERSHIP
Tailwind Group Leadership Summit (TLS)
As was originally announced in our all-staff meeting this past spring, we are gearing up to host our first annual Tailwind Group Leadership Summit, or TLS for short! I can’t tell you how excited we are to bring this event to fruition. For years, we've asked questions like: "How do we get more people involved in our training summits?", "How do we focus on leadership development?", and "How do we use them to continue to cultivate our company culture?" We believe the TLS will make a major impact on all these things. We have spent the last several months planning and preparing and it will be here before you know it!
Event Details
• When: September 8-11
• Where: JW Marriott Minneapolis – Mall of America
• Who: Nearly 200 Corporate Team Members, Property Managers, Maintenance Managers, Leasing Managers, and Resident Services Managers
• What: Three days of hands-on learning, collaboration, and team building
• Why: To put the “best of the best” in a room together to both support and challenge each other
What to Expect
Monday, September 8th
Tuesday, September 9th
Monday will allow for out-of-town team members to fly or drive in and kick off with a welcome reception and dinner.
Tuesday will be a day filled with learning via round tables, speaker-led training sessions, breakout rooms, and interactive panels. There will truly be something for everyone – you’ll learn more about the organization, how to be more effective in your role, and how to tackle unique challenges. The day will culminate with a company-wide team builder event that is sure to be a blast and lives into our mission of making a positive impact on our community!
Wednesday, September 10th
Wednesday will be a continued day of learning with an emphasis on leadership development, both individually and as a team. We will welcome two guest speakers to the stage who are sure to inspire you! Wednesday will end with our penultimate dinner and awards ceremony, where we will celebrate a year of outstanding achievements both on a team and individual level.
Thursday, September 11th
On Thursday, we will host a vendor trade show where you can meet and learn from our best-in-class industry partners about how they can best serve Tailwind Group and your community. As of this writing, we have over 30 vendors signed up to attend! By Thusday afternoon, we will send you home feeling energized and ready to take on the new academic year!
See you all in September!
-Brandon Smith, PRESIDENT AND CHIEF EXECUTIVE OFFICER
CENTURY CHASERS CLUB
Quarters Oxford
Quarters Lawrence
Gather Oxford
Co age Row Stillwater
Quarters Columbia
TUESDAY, JULY 8 10:00 AM (CST)
*AS A REMINDER, WE HOST THREE ALL-EMPLOYEE MEETINGS PER YEAR! KAHOOT BY THE EMPLOYEE ENGAGEMENT COMMITTEE TO FOLLOW
RECENT LEASING 2025 MARCH WINNER
The Quarters Manha an
And the March Leasing Belt Winner is....... The Quarters Manhattan!!!!
The Quarters Manhattan team is pulling in big leasing numbers and having fun doing it. If you have every been on a tour with Paulette, you know that she is the Queen of Puns and she knows how to make it fun! Between their exciting resident events, handouts on campus and being present at K-State sporting events, they were able to win the March Leasing Belt! They are "springing" forward with leasing and the new clubhouse in April!(it was the best pun I had) Congrats to the QMAN team!!!
The team was able to sign over 75 leases and gave an impressive 46 tours! Of the leases signed over 20 of them were renewals putting their renewal perc entage at over 30% YTD.
Congratulations Paulette Hays, Joelle Sylvester, Valerie Grubb, and Aleah Habig!!!
- Chirstie Hunter, REGIONAL PROPERTY MANAGER
BELT WINNERS 2025 APRIL WINNER
College Town Faye eville
APRIL LEASING BELT WINNER IS...... ��
We're thrilled to announce that College Town Fayetteville is the proud winner of the Leasing Belt for April! ��
With an incredible 136 leases signed, nearly 300 inquiries, and over 70 tours completed, this powerhouse team showed what true collaboration and determination can accomplish. �� Their success was no accident—by staying organized, aligned, and flawlessly executing strategies across social media, outreach, and marketing, they set the bar high and absolutely crushed it. They've kept up with market trends, pivoted when necessary, and made sure to close on every lead that came through. Your hard work and commitment are a true testament to what winning looks like! So proud of yo u Kiley Silva, Avery Kalil & Alexandra Bailey!!!! Keep up the great work!
Tara Eisele, CORPORATE LEASING MANAGER
2025 MAY WINNER
Beacon Auburn
I am pumped to announce that The Beacon Auburn – is the proud winner of the May Leasing Belt!
Since becoming a member of the Tailwind team, this amazing group has hit the ground running! With an incredible 101 leases signed in May, the team finished the month 30.21% ah ead of last years pace! This group needs just 12 leases to punch their ticket to The Century Chasers Trip! In m y short time working with the team, I can tell their success is no accident! This group is motivated, competitive, and hungry to be the best student housing property in a strong Auburn market. With exciting renovations and a property rebrand to come in the fall, this is only the begging for this great team!
Please join me in congratulating our May leasing belt winners: Trinity Carter, Chelsea Coleman, Amanda Vondenberger, and team! Keep up the great work!
Zach Bishop, CORPORATE LEASING MANAGER
RECENT SOCIAL
2025 MARCH WINNER
The Quarters Bloomington
March was a big month for The Quarters Bloomington! Jimmy, QB's Marketing Assistant, has done an excellent job staying consistent with posting, keeping content fresh and engaging. Since stepping into the Marketing Assistant role, he’s brought new energy to their social presence and continues to raise the bar each month.
Here's what led to The Quarters Bloomington being named this month's social icon:
✅ 44 new followers
✅ Engagement Increase: Over 4,561% since last month
✅ Zero Missed Posts – a perfect posting record
✅ 20 Posts Scheduled via Sprout Social
✅ Viral TikTok video - 905,000 views, 87,800 likes, 174 comments , 1,739 saves, and 26,000 shares (and growing!)
Please join me in congratulating Jimmy Bowman & The Quarters Bloomington team on being named Tailwind Group’s March Social Icon!
-Carli Davis, SOCIAL MEDIA MANAGER
The Quarters
Manha an
May Social Icon: Paulette & The Quarters
May was a standout month for Paulette and content that feels fun, thoughtful, and totally community, the team, and the pets while Whether it’s a funny clip, a behind-the-scenes engaging. On top of all that, she’s been incredibly of her videos even sparked inspiration across Now that’s impact. Paulette is setting the
✅ Gained 10 new followers
Here’s what earned them the title of Tailwind
✅ 2,234 total engagements - a 77.6% increase
✅ 41 posts scheduled via Sprout Social
✅ 674 post click links
✅ Over 30K video views
✅ Zero missed posts (for 7 months straight!)
Let’s hear it for Paulette and The Quarters creativity, and community-first content.
-Carli Davis, SOCIAL
On June 16th, we honored the brave, the patient, and endlessly adaptable—our Property Managers and Regional Property Managers.
You are the ones who fearlessly walk into an apartment that smells like a science experiment gone wrong. You’ve mastered the art of tracking down unpaid rent faster than a student can say “my financial aid hasn’t hit yet.” You've answered maintenance requests for things like “my fridge is making a weird noise,” only to find a leftover burrito fighting for its life.
You deal with move-ins that feel like Black Friday, fire alarms triggered by burnt ramen, and leasing that require the negotiation skills of a United Nations diplomat. And somehow, you still smile. Most of the time.
We salute you—not just for managing properties, but for taking care of our residents and team members and managing the chaos with style, The whole Tailwind Group family appreciates you!
Kory Theil, DIRECTOR OF PROPERTY OPERATIONS
PROPERTY OPS UPDATE ACCOUNTING UPDATE
Here are a few updates from your Tailwind Group Accounting Team!
We have a new position that has been added to the Accounting Team!
• Transaction Accountant: This position is designed to assist with the accounting responsibilities related to transactions, either dispositions or acquisitions. The role involves overseeing aspects such as bank accounts, Entrata setup, month-end reporting, and prorations/post-close true-ups. We are excited to have this position added to our ever-growing accounting team. Alex Eilertson took over this position in January of this year. Please reach out to him if you have any transaction-related accounting questions.
Accounting Fun Fact:
• Phil Knight, the co-founder of Nike, is a CPA (Certified Public Accountant). Nike was originally created as part of one of his MBA courses.
The accounting team is growing! A new position for a Property Accountant has been posted on Paylocity.
Do you ever feel confused by financial terminology?
• Net Operating Income (NOI):
▪ A measure of profitability focused solely on the core operations of a property.
• Accrual:
▪ An expense that has been incurred, but an invoice hasn't been received yet.
The summer interns were able to show off their skills at a fun Top Golf outing for the team!
Kate Walters, DIRECTOR OF REAL ESTATE ACCOUNTING
CORPORATE OPS UPDATE
The Corporate Operations team has experienced a busy and productive few months since our last newsletter update, balancing field support with key initiatives aimed at improving processes and tools across the portfolio.
Hands-On Support Across the Portfolio
Every team member has been on the road to some extent, providing in-person support to sites needing leasing, maintenance, and general operations assistance. We assisted in the onboarding of our new Huntsville, Auburn, and Stillwater teams. The team will continue to provide support during the upcoming Turn season as well.
Process Improvements & Documentation
One of our major initiatives this year is the complete revamp and update of our SOP system. I’m proud to say the Turn Manual has been fully overhauled, with updates designed to streamline and clarify processes ahead of Turn season. With that project completed, work is now underway on the Leasing & Marketing Manual to ensure our resources reflect current strategy, system processes, and tools.
Systems Forward
We are excited to share that the Corp Ops team has successfully created and implemented universal Turnboards within Entrata, ready for all teams to use in the upcoming Turn season! This initiative will provide teams with a more structured standard, facilitating a smoother process from inspections through the management of Turn operations. This enhancement resulted from extensive feedback from the site teams and leadership’s goal to oversee and support each property’s Turn effectively. Additionally, we are proud to be part of the EliseAI pilot group, contributing to the testing and development of how this technology can improve leasing, follow-up, communication with residents, maintenance services, and operational efficiencies like delinquency collection efforts.
Mankato Meetup
Last but not least, our team recently gathered in Mankato for a full week of collaboration, connection, and long-range planning. It was a fantastic opportunity to realign, share ideas, and delve into initiatives for the upcoming academic year, ensuring we remain proactive, strategic, and connected as a team.
As always, our Corporate Operations team is here to support you! We love hearing from you, so feel free to message us and say hi too!
-Colleen Lewter, DIRECTOR OF CORPORATE OPERATIONS
Big Giveaways
CANON G7X - WHAT’S THE HYPE?
Why does a camera giveaway get SO much engagement? That's the question that many have been wondering since four of our sites have done Canon G7x Digital Camera giveaways with thousands of comments. This camera is popular amongst Gen Z, it's well known across all types of students. It's something that students wouldn't typically purchase themselves due to the price, but also not too expensive that it still feels like a real giveaway. Students went crazy for these camera giveaways, its safe to say it brought in some very high lease weeks for a chance to win that camera.
If you’ve been watching the numbers, you already know these camera giveaways pop off. Four of our sites recently ran Canon G7x Digital Camera giveaways and racked up thousands of comments. But why all the hype? The Canon G7x is a favorite among Gen Z and popular across the student demographic. It’s the kind of prize that feels aspirational, just expensive enough that most students wouldn’t buy it for themselves, but still totally within reach as a giveaway. And the results? Insane engagement and some of the highest leasing weeks we’ve seen from a giveaway. Safe to say, the camera craze is real.
BRONCO IN FAYETTEVILLE
Our Fayetteville properties, The Landing and College Town, worked together to collaborate on one of Tailwind's biggest giveaways yet... A FREE BRONCO!! The teams spread the word through a full force marketing plan that included campus campaigns, social media, comp marketing, business outreach, and more. They recently awarded a future resident with the 2025 Ford Bronco, how epic! This giveaway helped to increase brand awareness across the University, increase our social media engagements, and brought in tons of future residents!
Dylan Gregory,
OUTREACH MARKETING SPECIALIST
Carli Davis, SOCIAL MEDIA MANAGER
• Impressions: 263,568
• Video views: 263, 586
• Engagements: 25,107
• Engagement rate: 9.5%
• Comments: 19,374
• Shares: 1,173
• Saved: 1,149
• Total DM's: 27,881 Stats
QUARTERS IOWA CITY
QUARTERS AMES QUARTERS MANKATO LANDING COLLEGE STATION
Check it out: CHECK OUT THE BRONCO POSTS HERE!
MARKETING ASSISTANTS MAKING MOVES
We’re excited to spotlight our Marketing Assistant Program, which continues to grow across our communities! These student team members support our on site staff by creating engaging social media content, capturing day-to-day experiences on site, and helping us stay connected to other students in a way that feels real and relatable. In properties where this role has been active, we’ve seen noticeable increases in follower engagement and reach, proof that when students take the reins on content, their voice really resonates. This fall, we’re leaning into that momentum and expanding the program to more locations!
The results speak for themselves. Since January 2025-June 2025, our Marketing Assistants combined have generated:
• 4,857,370 impressions
• 240,668 engagements
• 7,765 link clicks
• 2,645,681 video views
• 1,599 new followers
Shout out to our marketing assistants!
• Emily Lorius– LivRed & The Quarters Lincoln, January 2025 Socia l Icon - our first MA since Nov 2023
• Callie Hazel– The Landing Como
• Mack Tryba – The Quarters Mankato, February 2025 Social Icon
• Mia Shumba– Altitude Columbus
• Athena Veghte The Quarters Gainesville
• Shaye Comes - The Landing Lawrence - Our rookie - Just joined us in June!
• Aneesa Ismail - The Quarters Lawrence - Our rookie - just joined us in June!
Retired marketing assistants:
• Jimmy Bowman - The Quarters Bloomington, March Social Icon Retired May 2025 - had viral video with 1.1 million views
• Elle Smith- The Quarters Iowa City, April Social Icon, Retired May 2025 - Had most followers gained - 525
• Ainsley Schulz , The Landing Lawrence, Retired May 2025 - most published posts 352
• Camila Acha - 109 Tower Retired December 2024
Words from their fans:
"The Marketing Assistant is truly a MUST! They’ve lifted a huge weight off our team by stepping up with marketing tasks, event planning, and especially leading the charge on social media content. Their creativity, fresh ideas, and adaptability have made a noticeable impact on our site. It’s such a fun role that not only helps the team but also gives them a chance to grow their resume, build valuable skills, and set themselves up for a great future!"
-Kirsten Garnas, The Landing Lawrence
"As a leasing manager, I have always leaned more toward a focus on the leasing side as opposed to the marketing side. Being given the opportunity to hire a marketing assistant as opposed to a leasing specialist has been HUGE for me as I can now put the majority of my focus on my strong suit, while also ensuring that we are not missing any marks on the marketing side"
-Baylor Webb, The Landing Como
"Our marketing assistant doesn't just showcase the best of the property; they keep our whole team inspired and focused on the bright side. Their positivity is contagious!"
-Lizzy ONeil, Altitude Columbus
"Having someone who is passionate about the connection to the r esident experience that social media brings is so important, and we loved working with Elle this year on bringing that vision to life!"
-Katie Lippincott, The Quarters Iowa City
"Having a marketing assistant has honestly been such a relief in my role as leasing manager. social media moves fast, and trying to keep up with the growing demands on top of everything else just isn’t realistic. having someone focused fully on our marketing frees me up to do what i do best, connecting with residents, closing leases, and making sure the community feels taken care of. in today’s world, presence is everything, and having someone whose whole job is to make sure we’re seen and engaged, while supporting the leasing efforts are not just helpful, its essential to promoting and leasing your property."
-Sky Bauer, Quarters Iowa City
�� Interested in adding a part-time Marketing Assistant to your team this year? Reach out to Carli to learn more!
Carli Davis, SOCIAL MEDIA MANAGER
Altitude Columbus Rebrand
We celebrated the Altitude Columbus's rebrand with a party that was a HIT among The Ohio State students and current residents! This party included exclusive swag bundles for the first 25 to arrive, free Raising Canes for all attendees, a Mario Kart tournament with the winner taking home a Nintendo Switch, Putt Putt Golf, and Bingo. One of the most exciting features was the giveaways that included a FREE month of rent to 5 winners, an electric scooter, and a Nespresso machine. It's safe to say that the Columbus community is excited for what's to come at The Altitude! This party was such a success due to the hard work of the amazing site team, Jiordyn, Lizzy, Hanna, and Roosevelt.
-Dylan Gregory, OUTREACH MARKETING SPECIALIST
BLOCK PARTY AT THE LANDING COLLEGE STATION
The team at The Landing College Station recently hosted a block party back in March where we were able to promote our renovations and get residents and prospects out for a fun evening of free food, music and giveaways! We worked with the corporate team to plan and execute this in only a matter of weeks, and we were able to do weekly giveaways leading up to the event to build the hype. The Canon G7X giveaway got 70.4k views, 585 likes, and 5,496 comments - our most viewed Reel to date! To increase traffic, we allowed prospects to come and tour for additional entries. The week leading up to the block party, we put together games and decor with help from several visitors (shout out Dylan G., Tara E., Maddie F., Dylan S., Michael and Tyler!). We had SO much fun on the day of as we had free crawfish, tacos and games, with giveaways for everyone who attended to enter. The biggest giveaway we did was 6 months free rent for one renewal and one new lease! The caveat - they had to be at the block party to win. The 2 winners were so excited, and one mom even had me take a photo with her son who won! We had so much fun putting this event together, and we loved seeing how many people came out to enjoy it. We've seen leasing pick-up from the hype this party built, and we are looking forward to opening up the new units and amenities this fall. Keep an eye on our socials for all the updates!!
EPIC GIVEAWAYS + POOL PARTIES
A couple of our Iowa properties turned up the heat with epic pool parties and even more epic giveaways. The Quarters Iowa City dropped the winners of their private jet experience to a concert in Nashville! Meanwhile, The Quarters Ames revealed the lucky residents jetting off to Ireland AND scoring tickets to the biggest football game in town! They entertained students with limbo, hula hooping contests, and yummy food - grilled by our amazing site staff! These giveaways brought in some of the highest leasing weeks of the year for these two properties, proving that unforgettable experiences = unbeatable results!
-Dylan Gregory, OUTREACH MARKETING SPECIALIST
CANVA UNLOCKED LAUNCH
We are so excited to share the rollout of Canva subscriptions at each of our properties. With nearly 230 million users globally, Canva is a versatile design platform ideal for creating flyers, social media content, videos, presentations, and more.
Our graphic design team has been busy building a library of customizable templates tailored specifically for resident events. These templates are meant to streamline the workflow - just log in, choose the event graphic you need from our branded templates, and update the details such as date, time, and location.
By using standardized templates in Canva, we eliminate the need to recreate similar graphics across different sites. We will still continue to design CMRs for all items that are prospect facing to ensure that branding is consistently strong. It’s our hope to have additional time in our day to dedicate to building strong campaigns, improving marketing strategies, ideating, and tracking our performance.
To keep things fresh and relevant, our graphic design team will continue adding new templates each month. Each template includes property-specific colors, fonts, and logos with the option to use the photo that is included in the template or change out for one of your own.
We’re excited to see these templates starting to appear in social media stories and incredibly proud of our sites for their commitment to maintaining the consistent brand we’ve worked so hard to build.
-Nicole Busch, GRAPHIC DESIGN MANAGER
MARKETING CALENDAR UPDATE
The monthly marketing calendar just got a major upgrade! We're upgrading our marketing calendar process to be more strategic and focused on reaching our ideal demographic, college students. Instead of just planning content around dates, we'll be leveraging data insights to pinpoint how to connect with our audience most effectively. Plus, our content will be centered around four main pillars - leasing, community life, floor plans, and student life, ensuring we're consistently showcasing what makes our community unique and relevant to our target audience. This shift matters because it means our efforts will be more purposeful and impactful, leading to higher engagement and better results. By aligning our calendar with audience behavior and trends, we'll elevate our marketing strategy and make every touchpoint count!
-Dylan
-Carli
Gregory, OUTREACH MARKETING SPECIALIST
Davis, SOCIAL MEDIA MANAGER
CampusProgramAmbassador
We’re pumped to launch our Campus Ambassador Program at 10 properties this fall! This initiative brings on 2–4 student ambassadors at each site to lead creative outreach campaigns, both on campus and in the community, to boost brand awareness and promote current leasing specials. We piloted the program at The Quarters Iowa City last spring, and the results were ins ane: a 9.8% engagement rate on physical marketing materials (for context, the average is just 2–5%). The takeaway? Students love hearing from fellow students. This Fall, we are leveling up and bringing that same energy to even more campuses! LET'S GO!!
Dylan Gregory, OUTREACH
MARKETING SPECIALIST
Leasing Contest
From March 18th to April 15th, our teams brought the heat during our annual March Leasing Madness contest! They worked strategically, collaborated across the portfolio, and brought their competitive spirit in a head to head bracket style match up to earn the most leases and advance through each round. The ultimate prize for the winner of this contest was a 3 day 2 night trip in the Tailwind plane to a destination of the winners choice.
Each week teams had a chance to win exciting prizes- but more than that, they brough their A-game to leasing and the results speak for themselves.
A big thank you to everyone who participated, stayed competitive, and had fun along the way! Congrats to the winning sites, Landing Fayetteville & Landing Ames!
Paige Solie, DIRECTOR OF LEASING
PORTFOLIO-WIDE RESULTS:
• 1,173 New Leases
• 323 Renewals
• 47 Transfers
• 50 Short-Term Leases
• 1,593 Total Leases Signed
• 13.5% Prelease Increase across the portfolio
I had such a blast during the leasing contest and am so proud that our team came out on top! The energy was high with fun incentives like team lunches, team outings, and seeing The Landing Ames on the leaderboard each week definitely kept us motivated (and let’s be honest, bragging rights are everything!) I was paired with Megan from The Landing Fayetteville, and we became fast friends while chatting on Teams all day and even texting late at night before deadlines to strategize. Even while I was on PTO, I couldn’t help but stay plugged in by securing a 4-bedroom renewal at 9 PM with the promise of lunch on us, wh ich gave us the final push we needed to move on to the next round. It was a team effort through and through, and I’m so proud of what we accomplished!
Grace Pelley, THE LANDING AMES LEASING MANAGER
Scholarship Winners
The inaugural Tailwind Group Scholarship Program was launched earlier this year to support employees pursuing higher education by offering financial assistance. As an organization, it is our priority to fight for the highest possible good of our team members. Congratulations to our 2025 Scholarship Winners!
SURVEY COMMITTEE UPDATE
The Employee Survey Feedback Team continues to meet regularly and work on projects and initiatives to drive improvement and create actionable steps for change. Below are a few key areas we’d like to highlight:
Communication and Information Exchange
The Corp Ops and IT Teams have established a pilot group for gathering feedback and insights as they explore implementing a new system. This approach allows for a slower, more comprehensive rollout, helping to mitigate issues at the site level and ensure all team members are informed and prepared for the change.
The Employee Leadership Team (ELT) has defined clear meeting structures: the first meeting of each month focuses on leadership tools, employee empowerment, and training, while the second meeting is dedicated to business updates, which will promote cross-departmental sharing and collaboration.
Volunteering & Engagement
As highlighted on TW's social media pages, team members participated in various volunteer efforts during April in collaboration with the EEC.
Employee Empowerment
Lane is developing and leading employee empowerment trainings with the ELT (during the first meeting of each month) and is currently working on an empowerment training guide—more details to come!
Understanding of Finances
The accounting and finance leadership teams are developing cheat sheets on GL codes, budgeting training guides, and best practices for understanding how actions can impact financials.
This team meets monthly and will continue reporting on new initiatives and action steps to improve our focus areas. Be sure to look for the Employee Survey stamp to monitor progress!
Employee Survey Team
Recent Promotions
2025 STAR TRIBUNE TOP 200 WORKPLACE
Recent Milestones
April - June | EMPLOYEES CELEBRATING 5 YEARS OR MORE
Jennifer Wanderscheid – 6/1/2020 – 5 years
Nicholas Haley – 6/8/2020 – 5 years
Carli Davis – 6/24/2020 – 5 years
Emily Te Brink – 4/18/2019 – 6 years
Emily Adams – 6/18/2018 – 7 years
Colleen Lewter – 4/13/2017 – 8 years
Catherine Clay-Worthy – 4/17/2017 – 8 years
Jericho Ney – 6/26/2017 – 8 years
Kristin Moorhouse – 6/29/2016 – 9 years
David Hughes – 6/25/2012 – 13 years
Betsy Theil – 5/9/2011 – 14 years
IT UPDATE
If you find yourself working after hours on items that do not need immediate attention, please consider using the delayed delivery option in Outlook. Utilizing this feature can reduce stress for the recipient, as they may feel compelled to respond in the evenings or on the weekends.
How to Use Schedule Send in Outlook
Step-by-Step:
1. Compose your email as you normally would. 2. Click the down dropdown arrow next to the Send button.
4. In the popup, choose the date and time you’d like your email to be sent.
5. Click Send.
6. Outlook will hold the email and automatically send it at your scheduled time.
7. Using an older version of Outlook? Look for “Delay Delivery” under Options instead.
How to Use Schedule Message in Microsoft Teams
Step-by-Step:
1. Compose your message in any chat as usual.
2. Click the “More options” (plus icon next to the send arrow).
3. Choose “Schedule message.”
message to send.
5. Click Send.
Teams will hold your message and send it at
-David Hughes, DIRECTOR OF INFORMATION TECHNOLOGY
INVESTOR RELATIONS UPDATE
The Investor Relations team continues to organize and enhance the investment experience for our investors. Our significant project over the last few months was the roll-out of a new investor software system –Juniper Square. This cross-department project challenged not only our team but also the Investments team and the Finance team. It truly takes a village! Without dedicated team members, fantastic communication, and unwavering support, this project would not have come to fruition. With everyone’s help, we have implemented a system that is more intuitive, user-friendly, and professional for our investors’ use. This system will help propel our department’s growth!
-Krystal Pierce, VICE PRESIDENT OF INVESTOR RELATIONS & GENERAL COUNSEL
COMMERCIAL & DEVELOPMENT
Tailwind Group’s current commercial real estate portfolio boasts 62 properties encompassing 694,882 square feet.
The portfolio includes:
· 67 buildings, with 18 Caribou Coffee Locations
· 7 vacant lots
· 1 parking pay lot (Excelsior)
· 1 business (Workspace on 3 at 100 Warren Street)
· 1 Commercial Property Association (North Mankato)
· 1 Marina (Excelsior)
The national retail vacancy rate is currently at 5.5%, a rise from 1 year ago at this time. Our portfolio vacancy rate is 7%, mainly due to 24,000 square feet of vacancy at one particular property.
Team Growth in 2025
We are excited to announce the addition of one key team member, Sammy Grems. Sammy has taken over as the manager of Workspace on 3, succeeding Jen Wanderscheid. Sammy oversees the day-to-day operations of our coworking space, catering to over 45 clients. Her role is crucial in ensuring that all clients’ needs are met, making her an invaluable asset to our team.
New Commercial Tenants in 2025:
· Tailwind Management – 687 Excelsior Blvd, Excelsior, M N
· Bricks & Minifigs – 1880 Tailwind Drive, Mankato, MN
· Bunk’s Card Corner – 1860 Adams Street, Mankato, MN
Tailwind’s New Metro, MN Office:
In my previous update, I discussed the acquisition of 687 Excelsior Blvd in Excelsior, MN, on August 29, 2024. Since then , we have completed the renovation of the office building, which is now our metro Minneapolis home. For those of you who haven’t been able to visit, it’s a truly special location, situated on the shores of Lake Minnetonka. Come visit us! We are working towards the development of the three parcels included in the acquisition.
-Jon
Fahning, DIRECTOR OF DEVELOPMENT
COMPANY CULTURE UPDATES
“Fighting for the Highest Possible Good in our Communities”
At Tailwind Group, our commitment goes beyond business. We believe in making a meaningful difference in the communities we serve. One way we bring this mission to life is through our charitable contributions.
Year to date, we have proudly donated $84,100 to support several impactful organizations that are fostering positive change in the lives of others. Whether through financial contributions, volunteering, or partnerships, each effort is grounded in one of our core focuses: to fight for the highest possible good of the people and communities that create a difference.
By giving back, we not only live out our values but also help build stronger, healthier, and more vibrant communities for everyone. Thank you to every team member who continues to support and advocate for these efforts. Together, we are creating a lasting impact.
-Lane Gravley, CHIEF PEOPLE OFFICER
APRIL VOLUNTEERING
Tailwind Group team members across the country came together to make a difference in their communities.
From walking dogs at local shelters and preparing meals for families at the Ronald McDonald House, to park cleanups, school support, and donation drives for those in need, our teams stepped up in meaningful ways.
Thank you to everyone at Tailwind Group who gave their time, energy, and heart to serve their communities. We’re proud of the way you continue to lead with purpose on and off the clock. ✈
-Carli Davis, SOCIAL MEDIA MANAGER
Trivia Question
Personal Trivia Question: How many tattoos does Yuv Kataria have?
A. 9
B. 4
C. 7
D. 13
*Answer revealed on the back page
Thank you to our contributors: Sky Bauer, Zach Bishop, Nicole Busch, Carli Davis, Whitney Dickinson, Tara Eisele, Jon Fahning, Kirsten Garnas, Lane Gravley, Dylan Gregory, David Hughes, Katie Lippincott, Collen Lewter, Lizzy O'Neil, Kimberly O'Connell, Grace Pelley, Krystal Pierce, Paige Solie, Brandon Smith, Kory Theil, Kate Walters, Baylor Webb, and Emma Wyffels.
Have suggestions for our next issue?