elements SUMMER 2015
page design elements
Home on the Range Each new client and every residential interior design project presents a unique story. Sometimes the story is the “before” and “after” transformation of the home, and other times it takes shape around the client. Imagine a former physician from New Mexico who rides, ropes, fishes, likes Sinatra, and wants a contemporary home on the water. A house in Crescent Beach — that had also been renovated by Page 2 Design in 2011 — was the perfect solution for this client’s peaceful abode. “We love it when clients have interesting design challenges and personalities to match,” Page Franzel, owner of Page 2 Design said. “We got a double dose when we met ‘Doc,’ as he likes to be called.”
Q: What were some design challenges during this renovation? Page: The home had been purchased furnished, but the interior was not our client’s taste or quality. He wanted neutral, open spaces in the main living areas that offered unobstructed views of the ocean. During the discovery phase we learned that most of the furniture had to face east, all materials had to be light and completely natural, and the client didn’t like connecting patterns. In other words, the fabric designs had to be free-flowing. Q: Were there any structural changes or challenges? Page: We replaced a traditional, wood-burning gas fireplace with a very contemporary, vented linear fireplace made of Gray Perla limestone. A large entertainment center was also removed in the great room to allow room for a vertical, (continued)
page 2 design
A hand-made, Milpa 84â€? block dining table from Mexico with custom fabric chairs, hand-blown glass chandelier and calming tones of blue and gray create a peaceful kitchen.
rift-cut white oak entertainment center with floating shelves and hand-blown glass sconces. (See page 9) The vertical application provided a â€œno seamsâ€? appearance. Steve Kovaleski with Indian River Project Management was the General Contractor. Steve and I had never worked together before this project, but I found him to be very professional and easy to work with.
page 2 design
Q: What are your favorite design elements in this home? Page: My favorite design features are the limestone fireplace in the master bedroom, the magnificent bamboo and silk handmade rugs for which we designed and selected the colors, a Milpa custom, handcrafted dining table from Mexico, and the white oak floating shelves in the entertainment center.
ABOVE: Limestone floors and neutral tones
Q: Does every room have custom furniture or fabric appointments? Page: All rooms have custom furnishings. The home has four bedrooms, each with a full bath. It also has a gym, small family room, great room, and an open kitchen/ dining area. Each room has custom furniture, rugs and stunning artwork from the ownerâ€™s personal collection. The windows are free of fabric to create unobstructed views of the water.
create an earthy palette. The custom fireplace was constructed with two Gray Perla limestone slabs, book-matched. Custom-made bedside tables are precisely the right height so when the bed is raised, they can still be reached with ease. OPPOSITE: Coral sculpture is an original
Desert Rose Fragment from Tritter Feefer Home Collection. The light-colored wood furniture and mirror are inlaid with natural shells.
page 2 design
Q: How long did the total renovation require? Page: The structural renovation took four months, including lighting, electrical, custom fireplace, and changes in the living room. The lead times on the custom rugs and furniture were long, which resulted in the entire project requiring approximately 12 months for all design elements to be installed. Q: How is this renovation different from Page 2 Design’s other projects? Page: This interior design project did not result in the traditional coastal look you typically see in this area. The flow of the home and the design is contemporary, and the elements are more conducive of what you see on the west coast. We were part of the original renovation in 2011, when someone else owned the home. It was personally a pleasure to go in and finish the furniture package with a contemporary design, as it was originally intended. Q: Did your perspective of the client’s style or personality change during the renovation? Page: From the day we met our client there was a sense of peace and a calming nature about him. That never changed. He’s an outdoor, blue jeans, cowboy type of guy. He loves the outdoors. His home’s interior now reflects his personality with the use of neutral, calming tones and earthy materials.
The 54” leather ottoman with surrounding custom, oversized seating creates a soothing retreat with stunning ocean views. Bamboo and silk Tortoise rug sets the free-flowing style of the great room.
Color Trends Neutral shades reminiscent of soft sand dunes, dark driftwood and bright alabaster shells remind us to live well and naturally. Perhaps the most versatile of the color spectrum, neutrals welcome momenets of serenity. We call it our Fairwinds collection.
page 2 design
Breakthrough Design Moments Have you ever walked through a home and something makes you pause and smile? We call that experience a design moment. They are thoughtful moments when something in the room catches your eye and draws you in. Whether it creates a “wow” effect, triggers a memory, or simply begs you to stop and savor the
view, every room has the capability of creating such an experience. For Page 2 Design’s recent renovation in Crescent Beach, our showstopper moments begin when you see the beautiful built-ins with floating shelves and hand-blown glass sconces.
Join our Community Page 2 Design is active on Houzz.com. Join in and collaborate with us and other interior design enthusiasts. You’ll discover inspiring photos, helpful design tips, and articles from luminaries in the world of professional design. Choose from thousands of photos to collect in your own portfolio. Who knows? It might inspire you to start that project you’ve been dreaming about.
Page’s Notes “Professional design is all about making homes comfortable and unique to each homeowner’s personality.” Design with Pets in Mind We support pet-friendly homes. I’m a big believer in choosing fabrics that are easy to clean and floor surfaces that don’t scratch easily. We also create special places just for your furriest family members.
Embrace Color Starting with a neutral or soft color foundation is important for keeping rooms coherent. We can then interject splashes of color for distinctive themes and character.
Make it Personal Purchase accessories that interest you and match your personality. Don’t select them because they’re trendy. Choose what catches your eye and have fun with it.
Bring the Outdoors In Living along the coast provides the unique ability to create seamless, year-round living that incorporate the great outdoors and the comforts of home. This includes decorating outdoor living spaces with elements found in your interiors and utilizing colors for your interiors that reflect the view of your outdoor surroundings.
page 2 design
Meet the Designer Page Franzel, Owner and President of Page 2 Design, began her career nearly three decades ago with commercial interior design on the islands of Hawaii. She expanded her design repertoire from corporate to residential and hospitality. Her professional highlights as Director of Design for the Hemmeter Design Group in Hawaii included Hyatt Regency Waikoloa, Westin Kauai and Westin Maui destination resorts.
Despite her successful career in the Pacific region, Page remained rooted in the South. She longed to return to the southeast and eventually found her niche on Floridaâ€™s Treasure Coast, where she opened her own firm in 2009. Today, Page 2 Design has offices in Vero Beach and Atlanta. Each offers all aspects of residential design services, including renovations, new construction, and beautiful custom furniture packages. elements
Page 2 Design is proud to sponsor local non-profit organizations, including: • Cultural Council of Indian River County • Riverside Theatre, Festival of Trees • The Humane Society Corporate Sponsor • Mid-Am Golf Championship • March of Dimes, Signature Chefs Auction • Vero Beach Museum of Art, The Great Gatsby Gala Photo courtesy of Indian River Magazine
Page Franzel and Allyson Bootes of Page 2 Design at the “Arts, Champaign & Caviar” event hosted by the Cultural Council of Indian River County.
Page 2 Design is a GOLD sponsor of the upcoming 2015 U.S. Mid-Amateur Golf Championship at John’s Island Club West October 3 – 8, 2015. This will be the first time the Mid-Am has been played in Florida and the first USGA Championship to be played on the Treasure Coast. We hope to see you there! Photo courtesy of The Alexis Agency
interiors with design in mind
44 Royal Palm Pointe | Vero Beach, FL | 772.492.9220 | page2design.net
Page 2 Design newsletter