March Addition
March is a time to look ahead as we transition out of the cold months to get ready for Spring. It is a time to take advantage of our guests' excitement to get out of the winter doldrums and cheer on their favorite local or college teams as we come to the end of basketball season. This is a great time to use your menu to drive traffic to your restaurant.
We have noticed several trends that we want to be sure to address with this toolkit: Trending Chicken Wing Flavors
• Nashville Hot - 245% trend growth
• Dry Rub Chicken Wings – 113% trend growth
• Asian Influence up 187%
• Lemon Pepper up 83%
We will touch on a couple Social Media Inspired Trends –Cloud Bread, 4.2 billion views on social media and a Burrata Board as an upgrade to Butter Boards which has 1.2 billion views on social media.
Burgers are the foundation of many of our menus. We will focus on three trends for burgers: Top Tier Toppers, Meat Combinations, and All Things Fried
Additionally, we will show some alternative burger and bun options that may be right for you.
This toolkit will feature some On-trend Veggie Sandwiches. Here in the Midwest we have not felt the push for vegetarian and vegan options as our counterparts on the costs have but all information shows the non-meat trend will continue to grow. We will feature ways to incorporate that trend in our sandwich section by presenting ideas for delicious and meatless options.
Of course, our customers love great Beef and Protein Options. This toolkit will identify some great value steak options perfect for grilling season along with our CAB program that never disappoints. Lastly, check out some easy Revenue Enhancements –breakfast and snacks to go.
We hope you enjoy our March Toolkit and you find some ideas we can help you execute. As always, we are dedicated to increasing traffic to your restaurants, helping you grow profitably, and creating efficiencies in your operations. Have a great March!
Wing Flavors
Breaded Shrimp as a Wing Alternative
Burrata Board with Cloud Bread
Orange Gochugaru Dry Rub Wings
Nashville Hot Dry Rub Wings
Habanero Pepper Bacon Jam Wings
The Shrimp Flight with Orange Gochugaru, Nashville Hot, and Habanero Pepper Bacon Jam
BURRATA
HISTORIC MENU PENETRATION
% of US restaurant menus that feature; current year = annual data for YE Q4 2022
BY RESTAURANT TYPE
% of US restaurant menus that feature
1.6% 2.3% 2.9% 3.5% 4.4% 5.4% 6.1% 6.5% 6.8% 6.7% 7.2% 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 7.2% current menu penetration menu growth rate
12 MONTHS SINCE 2012 4 YEAR 0.7% 2.3% 3.6% 10.4% 30.5% 0.0% 3.3% 10.2% QSR Fast Casual Midscale Casual Fine Dining National Chains Regional Chains Indep.
menu availability +7% +17% +358% Midwest 4.3% West 7.6% Northeast 8.5% South 4.8% data filtered on: all US menu categories
Alternative Grinds
Certified Angus Beef – True Graded Ground Beef
Fried Burger Toppers
Top-Tier Burger Toppers
Combo Meat Burger Toppers
Shop our large assortment of Premium bulk ground beef and beef patties of all shapes and sizes:
Our featured “Chef’s Choice” today is our Craft Ground Beef 1946 Blend
SUPC 4824284
This burger is Certified Angus Beef made from Chuck, Brisket, and Short Rib. Completely CAB graded and assured. The burger has a great bite and is loaded with flavor. Choosing Certified Angus Beef ground beef is the only way make sure the product is premium grade. Try it today!
Dry aged certified angus beef chuck patties. This product is produced from domestic Certified Angus Beef dry aged clod hearts. It is an 80/20 grind after dry aging for 21 days.
SUPC 4487102
Ground elk, bison, Wagyu and wild boar patty 2/1 old fashioned, frozen. Known as the Beast Patty. RATIO 25% ELK, 25% BISON, 25% WAGYU BEEF AND 25% WILD BOAR.
SUPC 7093440
All Things Fried Burger Toppers
Add some crunch and texture to your burger by topping with and easy to execute fried item like jalapenos, pickles and more.
The Vampire Burger Recipe
Onion Straw Chicken Slider Recipe
Fried Pickle Slider
Fried Mushroom Swiss Burger Recipe
Mole Mac and Cheeseburger Recipe
Mexican Surf and Turf Burger
Top Tier Toppings
Beth’s Favorite Top Tier Burger Toppers
DALMATIA FIG SPREAD BULK, SUPC:1557705
CASTELLO BURGER BLUE SLICES, SUPC:7162822
LIFE PROV EUROCREME GAR HRB 4#, SUPC:2520415
CUCINA VIVA TOMATOES, RED RSTD WHEN OUT USE SUPC: 7022334
SNOWDONIA CHUTNEY BALS ONION, SUPC:7170482
ELLSWORTH CURD, CHEDDAR WHITE BULK, SUPC:1450000
MERKTS SHARP CHEDDAR SPREAD, SUPC:0929794
KEWPIE MAYO, JAPANESE RED FS, SUPC:7049597
RED DRAGON W/MUSTARD SEED, SUPC:1841272
CLOVIS MUSTARD, WHOLE GRAIN FS, SUPC:7055947
Our Best Seller
Prosciutto and Blue
Cheeseburger
The Reuben Burger
veggie or fruit as bun
(tomato, pepper, pineapple, etc.)
no carrier
tostones
shredded potato arepa
colorful bun
open faced
french toast
naan
pullman
waffle
pancake
steamed bun/bao
bagel
sticky rice bun
inception
donut
keto bun
challah
onion roll
egg bun
focaccia
english muffin
grilled cheese sandwich
lettuce wrapped
hawaiian bun
ciabatta
sourdough
kaiser gluten free
texas toast
pretzel
artisan bun
multi grain marble rye
potato roll
wheat
brioche
fine dining, mixology, earliest stage
pita
adoption trendy restaurants + specialty grocers
proliferation
chain restaurants + mainstream grocery
roll bun
sesame seed
rye
ubiquity find it just about anywhere
Burger Carrier | Menu Adoption Cycle | Sep 2022
Our Bun Varieties
A Brioche
B Sesame Seed Brioche
C Potato (Chef Pick)
D Challah
E Ciabatta
F Split Top Sourdough
And Many More
F A E D C B
Veggie Sandwiches
Trending Cauliflower
Hummus and Veggie Sandwich
Vegan Nashville Hot Chicken
Chef Michael’s take –
Cauliflower Parmesan
Proteins
Value Steaks from Two Rivers
Quick Pick Up – Premium Products
Certified Angus Beef
Cut from CAB Clod Hearts
Prime Steak at a moderate price
Aged 21 to 28 days for maximum tenderness
Salmon Atlantic Portion Center Cut 8oz Norway
1/10 LB
6731602
Chicken Wing Boneless Crispy
Pre-cooked 2/5 LB
7210629
Beef Brisket Sliced
Smoked Roast
4/2.5#AV
2787360
Beef Brisket Shredded Cooked 2/5 LB
8774390
Lobster Meat Sensations 6/2 LB
4488276
Chicken Drumstick Super Frenched 1/10#AVG
7004481
"Quick Pick-Up" Protein items allow you to serve premium products that taste great while improving efficiency in your kitchen
Revenue Enhancements
Grab and Go Breakfast
Grab and Go Protein
Trending Beverage Options from the Kitchen
Merchandising Breakfast
Sous-Vide Eggs, protein and cheese are combined, vacuum packed in an individual pouch, cooked under vacuum, then chilled. Great price point!
3 PIGS EGG BITE BACON SWISS, SUPC:7069900
3 PIGS EGG BITE HAM CHED & PPR, SUPC:7069885
3 PIGS EGG BITE MUSHROOM SWISS, SUPC:9907926
3 PIGS EGG BITE SAUSAGE CHEDR, SUPC:7142843
Just try and find a cleaner jerky on the market with only 6 ingredients. Using 100% Berkshire Hogs that are raised outdoors in clean Iowa air is a good start. A little sea salt & cane sugar added
BIG FORK JERKY, ORIGINAL, SUPC:7041850
BIG FORK JERKY, MAPLE, SUPC:7041839
BIG FORK JERKY, 3 PEPPER, SUPC:7041829
Always made with premium beef, pork and turkey with savory spices and flavors
FIELD TRIP BEEF STICK, ORIG, SUPC:7040677
FIELD TRIP BEEF & PORK STICK, JALAPENO, SUPC:7040378
FIELD TRIP TURKEY STICK, PPR PEPPER, SUPC:704037
It’s been nearly four decades since John Harney developed a passion for fine teas. The Harney’s continue to carry out their original mission to deliver customers the finest tea possible.
Tea is on-trend and your customers are looking for unique tea flavors and options.
HARNEY ORGANIC BLACK ICED TEA, SUPC:7227779
HARNEY BLOOD ORANGE ICED TEA, SUPC:7213125
HARNEY ORGANIC GREEN ICED TEA, SUPC:7213198
HARNEY ORGANIC PEACH ICED TEA, SUPC:7227780
HARNEY UNSWT ORGANIC BLACK TEA, SUPC:7227783
$2051 $750 $2295 Breakfast Revenue Enhancements Send it from the kitchen! Ready to Serve Burrito - $2.50 net cost each Sell - $5.95 Profit per unit - $3.45 Burritos Sales Required to Pay for a Full-Size Cooler – 665 Burritos Sales Required to Pay for a Countertop Cooler – 595 Burritos Sales Required to Pay for a Panini Grill - 217 The Green Chile Company Premium Breakfast Burritos
