MONEWS | DECEMBER 2024

December 2024

MONEWS

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Authorized Montel Distributor Newsletter

A Christmas Fairytale – A Letter from a Little Dreamer

The Holiday Edition

A Christmas Fairytale A Letter from a Little Dreamer It was a quiet December evening in the North Pole, and Santa sat by the fire with

a stack of letters. Most asked for toys or games, but one stood out. The envelope was simple, the handwriting uneven, and Santa felt a tug at his heart as he opened it.

Dear Santa, I don’t know if this is the kind of letter you usually get, but I really need your help. My dad works really hard at his company, but he says things are tough this year. He seems tired and worried, and I hear him tell his team it’s hard to keep up because the world is changing so fast.

I don’t understand all of it, but I know my family wants things to get better. My dad always says being strong and working hard is the answer, but I think he’s starting to lose hope. Can you help him find a way to make things better?

Love, Ethan

Santa read the letter slowly, feeling the weight of every word. “This isn’t about toys,” he thought. “It’s about helping a team rediscover their strength, their hope, and their path forward. And that’s a gift I cannot refuse.”

The next morning, Santa gathered his team of elves. The workshop, usually filled with the hum of excitement, quieted as he read Ethan’s letter aloud.

“This letter reminds us what Christmas is all about” Santa began. “It’s about lifting people up when they need it most. Ethan’s dad needs to see that even in tough times, resilience and determination can lead to something better.”

One elf raised her hand. “But how can we help him? Running a company isn’t like running a workshop.”

Santa smiled gently. “The lessons are the same. We’ll show him how others have faced challenges like his—and found ways to thrive.”

That evening, Santa returned to his study and pulled down an old, worn book: Montel: 100 Years of Innovation.

He turned the pages slowly, tracing Montel’s journey through history. From its humble beginnings to its rise as a global leader, Montel had faced world wars, economic downturns, and technological revolutions. Yet, time and again, it had thrived—not because the road was easy, but because of its ability to adapt.

Santa smiled as he read about Montel’s innovations: Mobilex that redefined

efficiency, SmartShelf Systems that adapted to changing needs, and the GreenRak, designed for a sustainable future. Each challenge Montel faced brought new ideas, stronger networks, and a deeper commitment to quality.

“This is the lesson Ethan’s dad needs,” Santa thought. “The world changes, but with the right mindset, tools, and people, challenges can become opportunities.”

As snow blanketed the rooftops, Santa and his elves arrived at Ethan’s dad’s

company. Inside, the signs of struggle were clear: cluttered shelves, scattered tools, and workers moving with quiet exhaustion.

Santa and his team moved swiftly. They installed Mobilex Shelving, turning

cluttered aisles into organized, movable rows that freed up space. The SmartShelf Systems brought order to the chaos, adapting seamlessly to the team’s needs.

On Ethan’s dad’s desk, Santa left a handwritten note:

tel , like Mon an’s Dad s th ie E n a r p a e m D s, co 100 year ke the ones you’re r e v o r o F allenges li y h c d e c a f succeed b y ’t n have id d y e ing. Th thrived b y e th — s e experienc hard tim embracing e d th n a g , s in m id avo ir tea enge. usting the tr , g n very chall ti e p in n ada e d tunities hid the oppor the th in you— far. g n e tr s e ily sees th d you this Your fam n that have carrie lieve tio , too. Be it e e s determina to for you emember: r e d m n ti a ’s , it m r tea No w an on you en we dare to keep le , lf e s r u t wh in yo s are buil y a d t s e b the rward. moving fo hristmas, C y r r e M Santa

The next morning, Ethan’s dad arrived at work and froze. The workshop was

transformed. Aisles that had been cluttered were now clear and efficient. Tools were neatly organized, and the space felt lighter and more productive.

His team gathered around, marveling at the changes. “It’s like we’ve been given a

fresh start,” one employee said, running their hand along the sleek Montel products.

Another held Santa’s note. “He’s right,” they said. “We’ve faced hard times before, and we’ll get through this too. We just needed the tools—and the belief—to move forward.” Ethan’s dad smiled, feeling a flicker of hope for the first time in months.

In the weeks that followed, the workshop buzzed with new energy. Ethan’s dad and his team worked together to improve their processes, rethink their goals, and explore new ways to meet their customers’ needs.

The changes and new perspective extended beyond the workshop. Inspired by

Santa’s visit, Ethan’s dad reached out to partners and others in his industry. They shared ideas, supported one another, and built connections that made everyone stronger. “It’s not about going it alone,” he said. “It’s about building something bigger, together.”

On Christmas Eve, Ethan wrote back to Santa:

Dear Santa, Thank you for helping my dad. His company feels alive again, and so does he—his smile is back, and there’s a sense of hope in our home that we hadn’t felt in a long time.

You gave us more than Christmas magic—you reminded us that even when things feel impossible, there’s always a way forward. You showed my dad how to believe in himself again, and that belief has spread to everyone around him.

This year, you gave our family a gift we’ll never forget: the power to face challenges with courage, to trust in our strengths, and to know that brighter days are always ahead.

Love, Ethan

As dawn broke over the North Pole, Santa reflected on Montel’s 100-year

journey and the renewed hope in Ethan’s family. “The true magic of Christmas,” Santa thought, “isn’t found in the gifts we deliver—it’s in the resilience we spark, the trust we nurture, and the belief that together, we can overcome any challenge and create something extraordinary.”

Later that night, as his sleigh soared through the starry sky, Santa reread Ethan’s letter, his heart full. “This,” he thought with a smile, “is the greatest gift of all”.

For over 100 years, Montel has shown that resilience, innovation, and teamwork

can overcome any challenge. This holiday season, we honor the strength of those who adapt, grow, and support one another. Thank you for being part of our story.

Here’s to 2025—a year of connection, collaboration, and shared success.

From

CREATING NEW OPPORTUNITIES TOGETHER As we reflect on the challenges and successes of the past year, one

thing remains constant: our commitment to innovation and adaptability.

At Montel, we will continue to push boundaries, delivering smarter

tools and solutions that empower our partners and customers to grow stronger and more efficient. Our journey doesn’t stop here — 2025 is a year of possibilities, and we’re excited to share what’s new at Montel to help you succeed.

Every innovation is a step forward toward empowering our customers to achieve more.

We’re excited to share these advancements with you as we step into a bright and promising 2025!

EXPLORE OUR LATEST INNOVATIONS NEW WEBSITE We are proud to introduce Montel’s revamped website at Montel.com, and we invite you to explore and share your impressions. Your feedback is invaluable in helping us fine-tune this platform to best reflect Montel’s vision and ambitions.

Here’s a snapshot of the key improvements we’ve made:

a Every aspect of the site has been redesigned for

A clean design and simplified user experience:

content and new sections: 8 Enriched Better reflecting our diverse activities

corporate-focused homepage: 3 AHighlighting our values, solutions,

content management: 5 Flexible Allowing for quick and easy updates.

intuitive and enjoyable navigation.

and forward-looking vision.

and market presence

NEW PRODUCTS AT MONTEL AISLE LED GUARD v3 Benefits A. User-friendly controls provide clear indications of the system's status, ensuring ease of operation.

B. The LED Guard Technology safety system offers comprehensive monitoring of the entire aisle area, eliminating any dead zones for unmatched safety.

Infrared LEDs remain active at all times, even when carriages are stationary, and automatically power down when the aisle is closed to conserve energy.

C. Flexible waterproof infrared LED strips offer exceptional durability and reliability, ensuring quick and hassle-free setup. Designed for long-lasting performance, these strips provide high reliability in various environments.

D. The infrared sensors, located at each ends of the aisle, continuously oversee the whole aisle area, working seamlessly with the infrared LEDs to maintain optimal safety conditions.

E. High-quality aluminum extrusion ensures a durable and long-lasting installation, providing both strength and reliability.

F. Black infrared lenses offer robust protection for LED components while providing a sleek, attractive finish without impacting performance.

NEW PRODUCTS AT MONTEL GREENWALK

Our revolutionary fully integrated retractable in-rack cantilever scaffold for multi-tier indoor vertical farming, GreenWalk, is setting a new standard in the industry. With its simplicity and seamless functionality, GreenWalk™ enhances efficiency and accessibility in indoor farming systems.

LEARN MORE HERE

NEW PRODUCTS AT MONTEL RISE&GROW

Meet Rise&Grow, the ultimate solution for effortless light fixture height adjustment.

With a single, easy-access control point at the front, you can adjust all lights across an entire aisle simultaneously.

Key Benefits: Simplifies operations: No more manual adjustments for individual lights.

Boosts reliability: Engineered for long-term performance.

Saves resources: Reduces time, hassle, and power consumption while aligning perfectly with your growth strategy.

Demonstration at MJBIZCON 2024

COMPANY UPDATES HR

CHRISTMAS PARTY Montel’s Christmas party was held on December 7th.

We had an unforgettable time at the Employees 2024 Christmas party, which also celebrated the company’s 100th anniversary. Lots of fun, good company and a great energy among the many employees present. We were fortunate to be surrounded by grateful people and we thank you all from the bottom of our hearts for your participation and your great energy.

TRADE SHOWS

Our new indoor cultivation concept, currently in the prototype stage, attracted a great deal of interest at the Agrame conference. The concept was presented in the form of a 3D visual module. The aim of this product is to eliminate human intervention in growing rooms, reduce human involvement in the growing cycle, and reduce energy consumption. Indoor agriculture is and will be the solution for tomorrow's growers.

TRADE SHOWS

The Trade Show for horticulture and landscaping professionals (Expo Québec Vert) was held from November 20 to 22 in Saint-Hyacinthe. Montel was well represented by our distributor Groupe SomR, which Mathieu had the opportunity to join for the event. They were able to talk to several potential customers interested in vertical cultivation systems.

For its 40th anniversary, the show invited visitors from all over the province to meet over 200 exhibitors and take part in numerous conferences and activities.

TRADE SHOWS

MJBizCon was a strong platform to showcase Montel’s product quality and engage with the industry. Our coffee initiative drew great interest, sparking meaningful conversations, while lifestyle themes emerged as a key market trend. Strengthened relationships and discussions on U.S. legislative changes underscored the relevance of our strategy, emphasizing the need for impactful, simplified messaging to support Montel and its network of distributors in capturing future opportunities.

From all of us at Montel,

we extend our warmest wishes for a

Merry Christmas and a

Happy New Year to you and your family.

May this holiday season bring joy, peace, and inspiration as we look forward to a successful and exciting 2025 together.

Thank you for being part of our journey.