AUTHORIZED MONTEL DISTRIBUTOR NEWSLETTER
A Christmas Story For Our Partners
There is a story told at the end of every year about the night when the North winds slow, and time itself seems to pause.
On that night, they say Santa and Mrs. Claus step out of their workshop long after the lanterns dim and the snow has settled into its softest silence.
Not to check lists.
Not to count gifts.
But simply to be, in the moment.
They walk together through the calm — watching the lights in distant towns, listening to the hush of a world reflecting on its own year — joined by their devoted elves, their team.
Every year, this moment matters.
But this year, it matters more.
Because even at the North Pole — where tradition runs deep and routine is sacred they’ve understood something quietly powerful: the future is asking all of us to return to the essentials.
To care for our people.
To invest in what truly matters.
To build with intention.
To keep learning, keep improving, and keep moving forward with clarity and courage.
Mrs. Claus is the first to speak, her voice steady in the cold: “Next year, we begin again better than before.”
The elves nod. Santa smiles — not the big, booming laugh the world knows, but a small, knowing one. A smile born of experience, optimism, and trust.
They speak of the year ahead not in terms of gifts, but in terms of growth: how they will support their teams, strengthen their craft, refine how they work, and honor the people who believe in them. How excellence is not a wish — it is a discipline. And how the magic of Christmas has always come from one thing: people showing up with heart.
Before the night ends, Santa raises his lantern and says something the elves will remember long after the snow melts:
“The greatest gift we give is not in the sleigh. It’s in how we rise, how we invest in one another, and how we build the future together.”
And so they do.
With renewed purpose.
With gratitude for those who walk the journey beside them.
With hope real, steady, earned hope for the year ahead.
From our team to yours, thank you for your partnership, your trust, and your belief in what we build.
We enter the new year committed to investing in our people, our craft, and our shared success.
Wishing you a warm, peaceful, and inspiring holiday season.
The best is ahead.
The Montel Team
As we turn from our Christmas Story to the stories that shaped Montel in 2025, we invite you to carry this spirit with you…!
Next year brings something beautiful — including new resources, new processes and the arrival of new products, engineered with care, quality, and vision than ever before.
Let’s
Begin.
Company Recap
COMMERCIAL LEADERSHIP
by Jérôme Doucet
2025 was a strategic transition year one where we focused on consolidation, clarity, and setting the foundation for the next decade of Montel’s growth. The year was not defined by explosive numbers, but by the structural decisions required to build a stronger, healthier, and betteraligned distribution network.
FFOM Analysis
(J. Doucet – C. Delisle – P. Gagnon)
Identified five key strategic pillars guiding our commercial and operational roadmap: Operational Excellence • Customer Experience • Distribution Network • Tailored Streamlining • Reduced Cases
Strengthened AMD Network
Integration of new high-potential distributors, including several from competitor networks: Think Office (AK), Space Concepts (ON), Swisso (ON), CAM Industrial (Western Canada), Prestige (TN), SpaceRack (Dubai).
Thankyouforyour engagement,resilience,and partnershipthroughout 2025. Wenowstandon strongerfoundations,witha clearernetworkanda reneweddirection. 2026will beayearofdeeper engagement,growth,and execution andwewillbuild ittogether.JoyeusesFêtes etexcellenteannée2026!
2025 Highlights Strategic Priorities For 2026
1) Strengthen our institutional AMD network in key territories
2) Develop a specialized industrial/material-handling distributor network to penetrate high-value verticals
3) Increase visibility & client engagement (AMDs–Montel–Clients), both virtually and onsite
4) Ensure mandatory involvement in major, prestigious, or strategic projects and national accounts
5) Implement structured onboarding & support for all new AMDs
6) Major strategic push on BULK&ROLL (2400 lb/bay)
For Sports & Athlétique, Hospitality, Industrial, Automotive markets
7) Major push on HD 16MA (16,000 lb/bay) For aviation, manufacturing, logistics centers, and heavyduty applications
8) Prioritize high-potential, lower-competition vertical markets: Public Safety & Military • Sports • Industrial • Aviation & Aerospace • Automotive • Hospitality • Premium Cycling Retail
2025 AMD International Meeting in Québec
A pivotal event that strengthened alignment, trust, and our shared vision for the future.
9) A&D Strategic Breakthrough
• Enhanced specification tools
• Stronger continuing education programs
• Improved technical support for specifiers
• Updated product-based specification documents versus competition Objective: Position Montel as the reference standard for mobile storage specification.
10) Reinforcing Business Development
• Addition of new BD resources
• Department oriented around qualification and appointment setting
• Systematic opportunity qualification (excluding public tenders)
• Prioritization of final-client appointment setting
• Accelerated conversion through tripartite
Global objective: More qualified leads More appointments More conversions
Company Recap
RESEARCH & DEVELOPMENT
2025 Highlights
by Pascal Gagnon
One of our key achievements in 2025 was the launch of our enhanced Shelving on Casters product line, designed to make SmartShelf and Aetnastak units easier to move, configure, and adapt across environments.
Open Base units for SmartShelf and Aetnastak, designed with 12gauge steel bases and 5” swivel or rigid wheels, offering a 7” overall height and smooth mobility.
This updated line now supports:
Closed Base units for Aetnastak, providing recessed frames for increased stability and rigidity, and fully concealing wheels for a clean aesthetic ideal for double-face installations.
2026 Priorities
In the year ahead, R&D will continue to build on this momentum by focusing on supporting upcoming product launches, aligned closely with our Sales, Distribution, and Marketing strategies enabling our partners to enter new markets with confidence.
Originally intended for library environments, these mobile shelving units are now optimized for:
• factories
• warehouses
• distribution centers
• specialty industrial environments
• and any application requiring quick reconfiguration or mobile presentation
Iwanttowishallofyoua wonderfulholidayseason sharedwithfriends,family, andlovedones.Thankyou foryourcontinuedtrustand collaboration.Welook forwardtoanotherdynamic yearofinnovation,product development,andteamwork deliveringsolutionsthat helpyoustoremore,do more,andmovewith confidencein2026.
Company Recap
GENERAL MANAGEMENT
by Charles Delisle
2025 was a transformational year for Montel filled with important internal changes to enhance service quality, structure, and organizational strength.
2025
Highlights
GM Position Created to allow shareholders to focus on distribution and product development
HR Department
Reinforced under Katy Deblois, enabling better staffing and improved health & safety.
Customer Experience Team
Created under Véronique Voyer, who successfully built an elite team to better serve the market.
Continue navigating tariff dynamics with innovation and determination.
Stronger Logistics Workforce and reallocation of internal tasks to improve service levels.
New Finance Director (François Aubert) to streamline financial processes.
Launch of several initiatives targeting Operational Excellence and Customer Experience
2026 Priorities
Strengthen operational reliability and service quality across departments.
Support the commercial teams with high-performing internal processes.
2026willbringnewchallenges,butourstrengthenedstructure positionsustothrive. Thankyouforyourcollaboration,andIwish everyoneawarmandjoyfulholidayseason.
Company Recap
SALES DISTRIBUTION
by Marc Éthier
2025 tested us tariffs, counter-tariffs, and market volatility. But together, we built a resilient foundation that sets the stage for significant growth in 2026. Thank you for your grit and partnership.
2025 Highlights
Expanded Canadian Influence with the integration of Canada’s largest Spacesaver dealer.
Successful Expansion into Alaska & Western Canada.
Stronger Market Diversification across more stable vertical markets.
Major Industrial Wins by our AMDs in highdemand verticals.
Return of the AMD Partner Meeting after seven years restoring alignment and momentum.
Elite Distributor Training Program focused on: Product Mastery • MoDraw Excellence • High-Impact Presentation Skills 2026 Priorities
Growing Deal Pipeline with higher-value opportunities.
Upcoming Product Launches to expand your offering and break into new markets.
Strong strategic base built over recent years, now ready to scale.
2026ispoisedtobeanexceptionalyear.Let’s leverageourmomentum,ourtools,andour strengthenednetworktoreachrecordgrowth together. Thankyouforyourtrustandpartnership.
”
Company Recap
BUSINESS DEVELOPMENT
by Line Magier
2025 was a year of momentum and meaningful progress. As we close another successful year, we want to highlight everything we’ve accomplished together. Your partnership, feedback, and collaboration have been instrumental in evolving the tools, programs, and support you rely on every day.
2025 Highlights
CRM Excellence & Stronger Support Tools
This year brought major improvements to MoNet to simplify your work, clarify your pipeline, and strengthen follow-through.
Key enhancements include:
• New automated email reminders
• New “Next Step” and “FollowUp” fields to add structure to the sales process
• Redesigned MoNet Lightning Homepage & Opportunity Page for cleaner navigation
• Updated dashboards providing stronger KPIs and performance snapshots
Business Development: Sharper Insights &
Strategic
Growth
2025 was also a year of strengthening our business intelligence infrastructure. We introduced tools that help you stay competitive and better informed:
• New Strategic and Competitive Monitoring systems
• A U.S. State–County–Municipality Bid & Intelligence Portal for deeper visibility into public and early-stage opportunities
2026 Priorities
We are entering the new year with renewed energy and a strong roadmap. The investments we made in 2025 in CRM enhancements, business intelligence, and A&D programs are designed not only to support your immediate business goals, but also to create long-term value and sustainable growth.
A&D Initiatives: Growing Visibility in the Design Community
Our A&D outreach gained real traction this year, laying the foundation for deeper long-term relationships with specifiers.
Key milestones include:
• Creation of a dedicated A&D Committee
• Rejoining the IDCEC platform, reconnecting with thousands of CEU-eligible designers
• Progress on our new AIAapproved presentation (in development)
• Strengthened tools and visibility initiatives to ensure Montel remains top-of-mind for designers and architects
Thankyouforyourtrust, collaboration,anddedication throughouttheyear. Welook forwardtoachievingeven moretogetherin2026.Have awonderfulHolidaySeason!
Company Recap
CUSTOMER EXPERIENCE
by Véronique Voyer
My first months at Montel were defined by one moment: our September meeting. I witnessed authentic dialogue, strong client relationships, and a genuine desire to improve together.
2025 Highlights
A client telling us he finally felt “heard” followed by written recognition of improvements weeks later.
Clear insight into the need to strengthen our Project Manager team.
Addition of two new project managers in the last three months
2026 Priorities
Reinforcement of the processes that allow us to turn customer feedback into actionable improvements.
- Expand the Project Management team further to reduce delays and improve client outcomes.
- Strengthen customer voice integration across departments.
- Continue refining tools and touchpoints to deliver a true Montel-level experience.
Thankyoutoourclientsfortheirtrustandtoour teamsfortheirdedication.Iwishallofusa2026 markedbyinnovation,proximity,andsharedsuccess whereeveryinteractionstrengthensourrelationships andcreatesvalue.
Company Recap
MARKETING
by Véronique Di Lullo
Since our meeting in September, I’ve felt a renewed level of support and engagement from this network — and I thank you for that!
2025 Highlights
In 2025 we strengthened branding, messaging, materials, and digital foundations, we improved alignment between sales & marketing, found a new rhythm of communication and content consistency and we developed a stronger vertical storytelling and product-market positioning.
2026 Priorities
Keep strengthening the Core
- Optimized SEO-driven website
- Complete brochure suite
- Improved Resource Center
- A&D Hub expansion
- Clearer product launches
- Consistent AMD communication rhythm
- Nurture leads with monthly campaigns by application & market
Invest in the digital ecosystem
- Significantly invest in SEM/Google Ads/GEO
- NEW LinkedIN Ads
- NEW landing pages & conversions with lead magnets
- NEW product-market-application pages on the website
Our goal : Double the number of qualified leads coming from digital marketing
Weenterthenewyearwithhumility,ambition,andadeepcommitmenttobeingbetterpartnersforyou. Morepresent.Morealigned.Morestrategic.Morehelpful.
Youcanexpect:
- clearertools
- strongerdigitalimpact
- moredemandgeneration
- andaMontelbrandthatsupportsyourbusinessgrowthwithintentionandconsistency
Thankyouforeverythingyoucontributedthisyear.AndthankyouforbeingpartofMontel’ssuccess. Here’sto2026 strongertogether,andreadyformore.
2025 (Re) Union
(Re) Engaging
TOTAL GENERATED OPPORTUNITIES
(Re) Connecting
The Montel Spirit
Installation Spotlight
MANITOBA FIRST NATIONS POLICE
AMD: Space Concepts
Market: Public Safety
Application: Evidence Storage
Product: Mobilex with SmartShelf, Mobilex with 4D Wide Span, industrial drawers, hinged double doors, long guns accessory.
Installation Spotlight
SAN FRANCISCO MARITIME MUSEUM
AMD: SmartSpace Solutions
Market: Museums
Application: Bulky Collections Storage
Product: SAFEFAK 32P
Installation Spotlight
AMD: SmartSpace Solutions
Product: Mobilex with SmartShelf Market: Industrial Application: Tools Storage
MONTEL NEW PILOT FARM
Montel is proud to share a major step forward in our vertical farming journey: a new national partnership with researchers from Toronto Metropolitan University (TMU) to advance a breakthrough technology for indoor berry production.
Thanks to significant support from the Weston Family Foundation’s Homegrown Innovation Challenge, Montel will host a dedicated pilot farm MoFarm where TMU’s pollinator-independent technology will be tested in real growing conditions.
This solution uses advanced airflow and microclimate control to transfer pollen without bees, addressing one of the biggest barriers to producing berries in controlled environments, especially at scale.
MoFarm, located next to our manufacturing facility in Montmagny, will serve as a living research platform where science and engineering meet to shape the future of Canadian food production.
This partnership reinforces Montel’s commitment to innovation, engineering leadership, and the advancement of high-value indoor farming markets and positions Montel at the forefront of solutions that will help growers produce reliable, year-round berries opening the door to new markets, new applications, and new opportunities for all of us in the years ahead
As we close this edition of MoNews, we do so with gratitude and with genuine excitement for what’s ahead.
2026 will bring new challenges, new momentum, and new opportunities for all of us
And yes… our beautiful new Montel locker is on its way!
To celebrate its upcoming launch, we’re inviting you to take part in a special contest. You could win one of five sample units of our new locker, delivered directly to your office next year.
To participate, simply select one representative from your company, and tell us — in one sentence: How do you envision positioning our new locker in your market next year?
We can’t wait to read your ideas and share this next chapter with you.. click here
Thank you for being part of the Montel story. Let’s write the next chapter Together.
