Daily Perk—vol.2 2011

2011, Vol. 2

STANDARD COFFEE SERVICE COMPANY

One for the Road Filtered Water: A Gift to Yourself Holiday OfďŹ ce Parties Daily Perk | Spring/Summer 2010| |Page Page11 Daily Perk | Vol. 2, 2011

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Published by: The Standard Companies, Inc. 640 Magazine Street New Orleans, LA 70130 Customer Service

800.962.7006

Marketing

504.524.6132

National Sales

800.878.8384

Purchasing

504.524.6132

Operations

504.524.6132

Please send questions or comments to: dailyperk@coffeeservice.com For more information, call 800.962.7006 or visit us online at: www.DailyPerk.com.

Our Com pa ny

Building a Better Business

Standard Coffee Service Company’s goal is to be the preferred provider of select and specialty coffees and teas, premium drinking water and related products to the workplace, foodservice, hospitality and convenience store industries.

In an ever-changing business environment, our organization has met new challenges with innovative programs and newer capacities that help us stay in sync with your expectations as a customer.

ANTHONY GREGORIO We have several continuous President & CEO The Standard Companies, Inc. improvement strategies in process.

In all cases, they are focused on reducing operating cost, improving customer service, or both.

One top line strategy is the continued development of Relyant Coffee Equipment Services. Relyant, Standard Coffee Service Company’s independent equipment service company, provides professional equipment installation and repair for both our own customers and for third parties.

Another important initiative is route optimization and scheduling, a system which provides dynamic routing of customers to be served on a strict schedule, by day and time.

Next is expanding our customers’ access to Electronic Data Interchange (EDI), the low cost, highly accurate method of invoice submittal and payment.

Finally, the company has launched online transaction capabilities, with access to online accounts for customers to retrieve and pay invoices and view statement balances. Soon, customers will be able to view the status of service events online, as well.

I believe we have the foundation in place to not only be the preferred provider of brewed beverages and premium drinking water in both the workplace and in foodservice, but provide you, our customers, with service unmatched in our industry.

It is our promise to you that we strive every day to provide the highest level of customer service and premium products we can. If we do so, all of our goals are attainable.

Daily Perk | Vol. 2, 2011 | Page 3

© 2011 Starbucks Coffee Company, LLC. All rights reserved.

Pike Place is a registered trademark of the Pike Place Market PDA, used under license.

2.5 oz. that prove it’s the little things that make the biggest difference.

Pike Place® Roast is now available.

Nothing says premium like Starbucks® coffee in an office. It’s the gourmet greeting that welcomes all with open arms. Our 2.5 oz. package is easy to use, surprisingly affordable and offers the distinctive flavor that only Starbucks can deliver. So help your customers’ office coffee make a statement and be a daily reminder to their staff and visitors that they deserve the very best.

Starbucks® works to provide coffee of the highest quality, purchased with respect for farmers. To find out more about how we’re helping to improve the lives of farmers and their communities, visit www.starbucksocs.com Page 4 | www.coffeeservice.com

Trends

Beyond One Lump or Two Sweetener Choices Around the World Condensed milk—the sweetener of choice for the Thai in their steaming cup of steeped hot tea. Sweet, thick and sticky, one can only imagine how it transforms the taste of this hot beverage into rich creamy nectar. Personal preference in what sweetener tea and coffee drinkers choose often comes down to traditions learned through the surrounding culture.

The ritual for preparation of Moroccan tea involves several steps including chiseling out morsels of sugar with a copper hammer from a loaf of sugar. These are then added to the already moist ingredients in hefty quantities (about five teaspoons for teaspoon of tea leaves), and topped with boiling water. When the tea has reached its peak flavor (around four minutes) it is poured from the pot at a considerable height from the glass to induce frothing, which aerates the tea. It is then poured back into the pot from the glasses and decanted for a final time in the same fashion, where the flavor is often enhanced with mint, pine nuts and herbs.

Often part of a holiday ritual, sweeteners can be used as a

luxuriant symbol of celebration.

Wealthy Eastern European Jews were known to celebrate Hanukkah with the flaming tea ceremony.

Guests were served their cups of tea accompanied by a sugar cube soaked in brandy which was then ignited.

Singing ensued and after a specific cue, the cubes were submerged in the tea, and everyone drank in celebration.

The common population of Eastern European Jews were said to drink their tea Russian style—while holding a sugar cube in the teeth in the back of their mouths. The Russians take things a step further, adding rich plum jam directly into the cup for flavor.

Jaggery, gur, or panela is made of concentrated sugarcane juice.

Because it is unrefined and the molasses remains, it is often a rich to golden brown color. Used in and around the Caribbean, Asia, Africa and Latin America, it is often the sweetener of choice for both coffee and tea.

In American society, tea and coffee are rarely served without sugar alternatives. Splenda, Equal, Sweet & Low, Stevia, agave nectar and unrefined sugar are often among the many choices offered. Whether it is the appeal of little or no calories found in aspartame and other sugar substitutes, or the all-natural appeal of plant-based options, Americans are unafraid to embrace something atypical.

Throughout the world, traditions range from the English—who (in a tradition dating back into the 17th and 18th centuries) are known for pouring milk into their cups ahead of the hot beverage to prevent cracks in the fine china, to the Koreans who choose cinnamon and ginger to sweeten the pot, to here in America, where everything from sugar, to sugar substitutes, to honey and molasses find their way into our cups. Too many choices? Stay with the old favorite—one lump or two?

Daily Perk | Vol. 2, 2011 | Page 5

Service is Our Standard Quality and Service Since 1919

When William B. Reily founded Standard Coffee Service Company in 1919, the decision to include the word “service” in the name was a deliberate one. At that time, service referred to the commitment of the company to provide excellent customer service.

Nearly a century later, Standard Coffee is still producing top-notch customer service…and then some.

The company has evolved into a one-stop shop for customers of brewed beverages, providing total brewed beverage solutions for offices, restaurants and foodservice organizations throughout the country.

Today, customers are provided with quality, sought-after coffee and tea brands, along with Standguard™, a state-of-the-art water filtration system delivering premium drinking water that easily integrates into brewing systems. Our nation-wide delivery system and stream-lined ordering processes ensure that your supplies remain well-stocked.

Additionally, Relyant Coffee Equipment Services—a division of the Standard Companies, Inc.—provides technicians who are experts with the installation, removal and repair of industrial

COFFEE BREWERS

TEA BREWERS

coffee machines, tea brewers and water filters.

Through a centrally dispatched work order system, mechanical problems can be addressed in real-time for quick resolution.

Whether you're a small business, large corporation, restaurant or foodservice group, our friendly, knowledgeable staff works in partnership with you to accommodate your brewed beverage needs.

As Standard Coffee nears its century mark, we have found that the more things change, the more they stay the same. “Service” is still an integral part of our company, and our name.

Service is Our Priority We specialize in the installation, maintenance and service of brewed-beverage equipment and water filtration units.

Relyant’s service network is built to serve workplace breakrooms, independent and chain restaurants, campuses, healthcare facilities, and any other class of trade where beverage equipment installation and maintenance is a priority.

TM

WATER FILTRATION SYSTEMS

COFFEE EQUIPMENT SERVICES

877-RELYANT | www.brewerservice.com Page 6 | www.coffeeservice.com

To Top it O

1

2 3

Often times, just a hint of something bold can turn an ordinary beverage into a scrumptious holiday indulgence. All of the ingredients found in this puzzle can be found in some of your favorite elegant coffee and tea recipes.

ACROSS 2. This spice is a pod grown is Southern India.

3. Add this holiday favorite to your coffee for a festive creamy alternative.

6. Often partially refined, this product gets its color from residual or additional molasses content.

7. Use this thick cream with the water removed and sugar added to hot tea as a 9 decadent sweetener.

9. Made from heavy cream and nitrous oxide. Decoration and flavor enhancer for beverages.

12. The distinct flavor of this nut can be extracted and used as a flavor enhancer to bring a taste of the exotic into your holiday beverage.

14. Created from a berry found in trees indigenous to Jamaica. Distinct spicy flavor.

13 DOWN 1. Common spice grown as bark on evergreen trees. The bark is harvested and 14 rolled into sticks. Commonly used ground.

2. Extracted from the seeds within the pods, which grow on the cacao tree.

Americans will eat it in or on just about anything.

4. A star-shaped seed found on an evergreen tree in southeast Asia, with a flavor similar to fennel.

5. Cousin of 11 Down but made from the outer covering of the seed, this ingredient has lemon undertones.

8. This ground outer layer of a popular citrus fruit adds a holiday aroma and flavor to any beverage.

10. This pungent spice is native to both China and India.

11. Made from the seed of an apricot-like fruit procured in Southeast Asia and the West Indies.

Often ground and sprinkled atop holiday beverages.

12. A gift from the bees, it is a natural antibiotic as well as a natural sweetener.

4

5 6 7

8

10

11

12

15

13. Taken from dried flower buds of the tree of the same name, this spice is used in everything from your favorite beverage to cigarettes.

14. One a day keeps the doctor away, and used during the holidays, will gather the crowds.

15. Children love it as a candy stick, but add this minty treat to your coffee or tea to create the look, smell and taste of the holiday season.

Answers at DailyPerk.com

Daily Perk | Vol. 2, 2011 | Page 7

L if e st yl e

One for the Road:

Convenience Stores Becoming the Go-To Place for Coffee While the proliferation of specialty coffee houses has abated over the last few years, new figures from the National Coffee Association (NCA) show that coffee consumption has rebounded to 2008-2009 industry high levels. With 40 percent of 18-24 year-olds and more than half of 25-39 year-olds drinking coffee daily, the opportunity for substantial market growth lies with convenience stores. In fact, consumers stop to buy coffee from gas station convenience stores more than they fill up their cars.

That is certainly the case for James Ybarzabal of Mandeville, LA. As the only member of his family that drinks coffee, James finds it easier to stop at the corner gas station for his morning cup of joe.

“The coffee is always fresh and hot,” he said. “I never have to worry about stocking up on coffee, cream and sugar at home. It’s all right here for me. I go in, pour and pay, and get back on the road in no time.”

According to the NCA, regular coffee is the number one hot beverage of choice among c-store customers, with 78 percent of sales in the hot dispensed beverage category. While gourmet coffee and cappuccino are a distant second with 13 percent, this segment of the market has great potential. Over the last few years, this category has grown by 20 percent annually.

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economic uncertainty. Consumers are living more frugally— Any visitor to the coffee island at a convenience store has seen watching what they spend, what they are spending it on and the evolution from a simple choice of coffee and decaf to a plethora looking for ways to cut back. Convenience stores that offer of specialty coffees, creamers, sweeteners and toppings. premium coffee at reduced prices are a viable alternative for Jimmy Graham of Baton Rouge, LA is a fan of gourmet customers. Rather than making coffee at home or cutting gourmet coffee, specifically hazelnut with half and half. What he doesn’t coffee out of their budget entirely, consumers can continue to enjoy particularly like, however, is the premium price he has to pay when great tasting coffee while cutting he orders it from a coffeehouse. back at the same time.

Jimmy participates in his “The coffee is always fresh and hot,” he said.

Standard Coffee Service neighborhood convenience store’s “I never have to worry about stocking up on Company gives convenience loyalty program as a way to stores a turnkey solution to stay in line with his budget. He coffee, cream and sugar at home.

It’s all right harness the growth potential bought a specialty coffee mug that enables him to purchase coffee at here for me. I go in, pour and pay, and get back of coffee sales. It offers a proprietary coffee program with a discounted price, every time he on the road in no time.” rich flavors most often associated fills his mug. with gourmet coffeehouses.

“For me, it's about economy.

Proprietary brands such as Standard's Gourmet Blends and I can get the coffee I want without breaking the bank,” he said.

Javarama 100% Arabica Coffees, coupled with distributing “Besides it’s quick and easy. My wife likes the coffeehouse partnerships with well known national brands such as Green experience, but I’m not interested in that. If I am just going to get Mountain Coffee Roasters, have Standard well positioned to serve it to go, I cannot justify the added expense.” convenience stores.

Loyalty programs are especially important in this time of

Daily Perk | Vol. 2, 2011 | Page 9

L if e st yl e

Drink to Your Health: Standguard Water Coolers Contribute to Healthy Lifestyle

Page 10 | www.coffeeservice.com

Whether you are interested in adopting a more healthy lifestyle or consciously trying to lose weight, water is the key. There are numerous medical studies that link healthy water consumption (eight to nine glasses each day) to health benefits ranging from improved liver and kidney function to increased energy and reduction of fat deposits.

According to the Mayo Clinic, water flushes toxins out of vital organs, enhancing their ability to function at maximum capacity. While water exists in fruits, vegetables and other beverages, the Clinic considers plain drinking water the best solution to hydration because it is calorie free, inexpensive and readily available.

From a weight loss standpoint, water is a natural appetite suppressant. It also helps metabolize stored fat. Dehydration does more than put a strain on the kidneys. It causes the liver to compensate for the kidneys—taking it away from its main function to metabolize fat into energy.

It is also a natural diuretic that provides no lasting side effects. The solution to water retention and bloating is actually more water. As your body flushes out the excess water, it will readjust and reclaim its equilibrium.

There is no doubt about it—water contributes to good health. But do you know whether the water you are drinking to be healthy is healthy?

With the Standguard® Water Filtration System, you can be assured that your water is of the highest quality. Standguard removes objectional tastes, odors, and possible chemicals and pesticides from tap water. It also reduces amounts of chloramines, chlorine and lead. Standguard doesn’t harm your bottom line either. The system provides an unlimited supply of premium drinking water at a fraction of the cost of bottled water.

You already know about the health benefits of water. To learn more about the economic benefits of the Standguard system, contact Standard Coffee at 800-962-7006 or visit www.officewater.com.

When it comes to your drinking water, why keep your savings bottled up?

Standguard Water Filtration costs less than bottled water, eliminates the need for bottle storage, improves the taste of your brewed beverages and helps save our environment from plastic waste. Making our premium filtered drinking water the clear choice, indeed.

TM

When you drink a glass of Luzianne® Iced Tea, you’ve got more than just refreshment.

You’ve got sip after sip of porch swings and cool breezes all day long. So make yourself a glass, take a seat and enjoy.

officewater.com • 800-962-7006

REIL08-88_ad2.indd 1

Daily Perk | Vol. 2, 2011 | Page 11

8/8/08 12:13:14 PM

H ol i d a y Pa r ties

Proposing a Toast—Tasty Ideas for Holiday Beverages While it may seem like the least exciting event you will plan this holiday season, it does not have to be. You can add a distinct flair to any typical office fête with creative choices in the beverage department.

By creating an area where party guests can design their own coffee, tea or hot chocolate concoctions, both conversation and socialization are encouraged. The flow of the party is kept alive and guests have the option to enjoy a simple cup of coffee, or create a visually and flavorfully stimulating indulgence.

Start off with the basics, which include: freshly brewed coffee— both regular and decaffeinated, an ample tea bag and chocolate mix selection with hot water at the ready, cups, spoons, napkins, and plates and tastefully provided waste containers. Let the party guests finish their own drinks with delectable extras.

Bowls of toppings should be set out with spoons for serving.

Chocolate (both white and dark) and caramel shavings, ground spices like cinnamon, nutmeg, allspice and cloves along with a fan favorite—whipped cream—can be easily added to coffee, tea and hot chocolate for a little something special. Kick up your game a notch with crystallized sugar swizzle sticks, which add holiday sparkle as well as sweetness and can be homemade or store bought.

Garnishes are a must. Cinnamon sticks, maraschino cherries, mint and bay leaves as well as orange and lemon slices all provide a finishing touch and enhance flavors.

Page 12 | www.DailyPerk.com

White and dark chocolate covered spoons are always a hit and add instant flavor when dipped into hot chocolate, tea or coffee.

Invest in syrups specially made for coffee which come in a variety of flavors, including apple, crème de menthe, butter pecan and buttered rum. Have eggnog on hand for a nice cup alone, or to add to coffee and hot chocolate for a creamy, distinct flavor. Remember that some folks prefer to keep it simple with just a lump or two of sugar. If your staff is permitted to imbibe adult beverages, cognac, brandy and flavored liqueurs also pair well with coffee.

Food items should be bite sized and should complement the spices and sweeteners already on hand. Small tea cookies or cakes as well as petit fours or miniature muffins offer a small nosh as an accompaniment to a rich beverage choice.

To ensure that your guests leave with gift in hand, consider specialty coffee and tea mugs each guest takes home when the event is over.

Above all, get inventive and include an array of flavors for every palate.

Turn an everyday drink into a revelryinducing hit.

Seasoned Greetings One of the greatest treats during the holidays is the explosion of flavors we tend to reserve for this time of year.

Unusual spice combinations can turn the most ordinary beverages into exotic delights. Keep the ingredients on hand to spoil your guests this Yule with these seasonal favorites.

2 cubes sugar 1/2 shot Grand Marnier 1 strip orange peel 1/2 shot brandy Festive and fruity, this dri

Dante's Café Inferno

6 whole cloves 1 strip lemon peel 8 oz of freshly brewed cof

nk will usher in the holida y spirit.

Slowly heat all of the ing redients except the coffee in a saucepan. The brandy wil l begin to release its aroma after a few minutes. At this point , ignite the brandy and allo w the flames to burn for 15 to 20 seconds. Next, ladle the brandy mixture into your hot mu g of coffee and stir. Serve s one.

From www.wholelattelove. com

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Have a favorite coffee recipe?

Share it with us at DailyPerk.com for your chance to win a gift basket from Standard Coffee.

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Leaving our stamp of approval from boardrooms to dining rooms.

ARABICA COFFEE

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Blends of specialty coffees made from 100% Arabica beans.

CO DO Y F S P E C I A LT

To order please visit CoffeeService.Com or call 800.962.7006.

Daily Perk | Vol. 2, 2011 | Page 13

* More than one in three office workers drink coffee largely because they like the way it tastes.

*With flavor a reason so many choose to drink coffee, it’s no wonder that nearly one third of coffee-drinking office workers believe that bad tasting coffee is worse than having annoying coworkers around.

delivers the best-tasting, hassle free drinks you’ll ever get at work.

(but we can’t do anything about your coworkers. sorry.) *According to a 2011 Kelton Research Survey

Page 14 | www.coffeeservice.com

®/TM/MC TRADEMARKS/MARQUES DE COMMERCE © 2011 MARS INCORPORATED AND ITS AFFILIATES

Satisfies 49% of consumer need Select Green, English Breakfast & Raspberry Herbal

Satisfies 60% of consumer need Select Green, English Breakfast, Raspberry Herbal & White with Orange

Satisfies 75% of consumer need Select Green, English Breakfast, Raspberry Herbal, White with Orange, Chai Spice & Peppermint Herbal

Created by worldrenowned tea experts, we offer perfectly balanced, full flavored teas that are never bitter and never bland - iced or hot!

Good quality, hardworking coffee that you feel good about drinking.

Unleash your inner barista

Create over 25 combinations of espresso-style drinks such as fantastic cappuccinos, lattes, and mochachinos!

Dove Chocolate Mochachino

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Call today for your FREE DEMO 1-800-962-7006 or visit www.coffeeservice.com/marsdrinks

Daily Perk | Vol. 2, 2011 | Page 15

Brewing a Better Office: One Cup at a Time

What’s the best way to offer your employees high-quality coffee, without them ever having to leave the office? Keurig® single-cup brewers, of course. With almost one out of five U.S. offices using a single-cup brewer (and 37% of that number choosing a Keurig brewer), single-cup coffee is the up-and-coming perk to boost workplace morale.

With over 200 varieties of coffee, tea, cocoa, and other hot and cold beverages at their disposal, employees and clients alike can choose their favorite K-Cup® coffee, press a button, and be able to enjoy the same high-quality brew every time. Delivering gourmet beverages with just a touch of a button, the patented Keurig technology eliminates the muss, fuss, and waste of conventional brewers, allowing offices to say goodbye to sweeping up grinds from the break room counter and pouring burnt, cold, or stale coffee down the drain.

If you are looking for a way to increase productivity, provide an added extra, and do it all in the comfort of your office, a Keurig brewer and K-Cup portion packs are the entrepreneurial solution. See for yourself why Keurig has become one of the most popular brewing systems both at home and at work. Visit www.coffeeservice.com/keurig.

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N ew Products

Fall in Love with Seasonal Flavors The onset of cooler days brings more than a colorful change to the landscape. Autumn is a time of anticipation. We relish tailgating before football games, decorating jack-o-lanterns and setting the Thanksgiving table. We also relish in the taste and flavors of the season—in our food and in our beverages.

With limited-edition pumpkin spice coffee and peppermint mocha creamer, Standard Coffee Service Company customers won’t have to wait too long to start celebrating the season.

Alterra Coffee™ Roasters is offering pumpkin spice coffee that blends medium roasted beans with pumpkin, cinnamon, nutmeg and cloves. The full-bodied coffee can be served alone or topped with Alterra’s Cappuccino Latte Swirl.

According to MARS Drinks, manufacturer of Alterra Coffee, the pumpkin spice flavor is one of the fastest growing seasonal coffee flavors in the workplace with a 68 percent growth in demand over the last year alone. MARS cites gourmet flavors and blends as a great way for businesses to enhance the coffee experience for their employees.

With flavors of peppermint and mocha, Nestle® COFFEE-MATE evokes childhood memories of sipping hot chocolate by the fire.

The flavor is being offered for a limited time, yet with a nine-month shelf life, customers can enjoy it long after holiday decorations are packed away. And because it requires no refrigeration, peppermint mocha creamer is readily available when the mood strikes.

Both products come in self contained dispenser boxes and can sit alongside coffee brewers for ease of use.

Daily Perk | Vol. 2, 2011 | Page 17

An Offer as Enticing as the Aroma of Freshly Brewed Coffee There is not much that can compare to the aroma of freshly brewed coffee. It pleases the senses, teases the palate and evokes a sense of warmth and welcome. It is a gift you can give your staff and your customers every time they walk through the door.

When you sign up for Standard Coffee Service, that gift gets even bigger. Not only will you be able to choose among a range of products, including our StandGuard Water Quality Assurance System, and tap into our nationwide route system and real-time ordering, you’ll receive an additional $200 in products absolutely free. Just mention the Daily Perk $200 Offer.

Call us at 800-460-7939 or visit coffeeservice.com/free to schedule your complimentary beverage analysis.

Cost savings, ease of ordering and $200 worth of products.

That’s what we call putting our money where your mouth is!

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7.75 inches

Brew a Homier Workplace. with a Folgers ® Office Coffee Program Designed for Your Work Family.

Chances are good that your staff, and those who visit your place of business, drink

Folgers Classic Roast Coffee

a Folgers brand of coffee at home. Now, whether they prefer the rich, warm flavor of Folgers Classic Roast® coffee or any of our other blend varieties including Gourmet options, we can help. To learn about rebate offers or to bring fresh-brewed Folgers coffee home to your workplace, contact your Standard Coffee Service representative or go to www.coffeeservice.com/folgers.

Folgers® 100% Colombian Coffee

Folgers Gourmet Supreme Coffee

©/® The Folger Coffee Company

New Premium Package New tear-off opening feature with gravity feed dispenser Improved merchandising Smaller footprint

The #1 Hot Cocoa Mix in Foodservice Just Got Better!

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Contact your Standard Coffee sales representative to order today. Call 800-962-7006 or visit www.CoffeeService.com FS-7063 All trademarks are owned by Société des Produits Nestlé S.A., Vevey, Switzerland.