Cartons protect food, benefit people and use mostly renewable materials
Aseptic cartons keep food and beverages safe for up to 12 months without the need for preservatives or energy-intensive refrigeration. The convenience of storing and transporting food without the constraints of refrigeration makes perishable food accessible everywhere. Made mostly from responsibly sourced, renewable materials1, they score better on climate-impact compared to single-use packaging made primarily from fossil fuel materials2 , and they can be recycled where adequate collection, sorting, and recycling infrastructures exist at scale.
Go with carton – the pack that protects.
Discover how cartons support resilient food systems at tetrapak.com
1 On average, a Tetra Pak carton is made of approximately 70% paperboard, 25% plastic and 5% aluminium to protect the product inside. Renewable material is content that comes from renewable sources, such as wood from Forest Stewardship Council™ (FSC™) certified forests and other controlled sources and Bonsucro certified sugarcane. 2 Demonstrated by Life Cycle Assessments (LCAs) and product carbon footprint calculations in many markets. Link: https://www.tetrapak.com/sustainability/measuring-and-reporting/life-cycle-assessment
SWEDISH CHAMBER OF COMMERCE IN THE NETHERLANDS
The Ultimate Swedish-Dutch Business Network Since 1960
The Swedish Chamber of Commerce for the Netherlands is a unique networking organisation within the Swedish-Dutch business community. The extensive business network represents a range of member companies of different sizes operating in various sectors.
A Unique Business Network
Become a part of a professional networking platform with 250 members. Create valuable connections in a diverse business network that includes companies of various sizes, ranging from small startups to large multinational corporations. The Swedish Chamber’s membership base spans across 23 sectors, showcasing a broad spectrum of industries.
A Platform for Swedish-Dutch Business Relations
With a unique business platform, the Swedish Chamber of Commerce promotes Swedish business interests in the Netherlands. It is committed to representing, inspiring, and promoting the members while strengthening the commercial relations between the countries. Whether you are an established company or entering the Dutch market, we serve as a unique Swedish-Dutch business platform.
Insights and Knowledge
The organisation facilitates knowledge sharing by hosting events and programs on themes aligned with the core values: Sustainability, Innovation & Tech, and Diversity & Inclusion. The programs maintain a high level of expertise through our dedicated committees. The Swedish Chamber also provides knowledge through our News Feed updates and the digital magazine Swedish Chamber Insights.
Visibility Opportunities
The organisation offers excellent marketing opportunities in the Swedish-Dutch business community. This includes promotion through our communication channels, the opportunity to host or sponsor events, and to participate as a speaker or panellist.
General information: info@swedishchamber.nl
Membership: office@swedishchamber.nl
Events: events@swedishchamber.nl
Communication: communication@swedishchamber.nl
Young Professionals: yp@swedishchamber.nl @Swedishchambernl
WORDS OF THE CHAIRPERSON
Dear members,
As we look back at 2024, it has been a record-breaking year for the Swedish Chamber. Most of our events were fully booked, including our signature event on December 6 – the Sustainability & Innovation Summit – “AI Driving the Sustainable Transformation”.
It is clear that our strategic focus on sustainability, innovation & diversity –supported by branding and marketing – is the way forward. These themes continue to strengthen the ties between Sweden and the Netherlands. In times of global challenges and an urgent need to reduce CO₂ emissions, collaboration is more crucial than ever. Together, we play a vital role in maintaining open communication and working towards sustainable solutions for the future.
Throughout 2024, we hosted a total of 34 events – both at our office in Amsterdam and at our members’ companies. A special thank you to Volvo Cars, Heussen, AstraZeneca, TeekensKarstens advocaten notarissen, Nokia, Partinc, Loyens & Loeff, KPMG Meijburg & Co, Cinode, Sweco, the Swedish Embassy and our generous corporate sponsors for their support and engagement throughout the year.
edition, which I am confident will provide even deeper insights. It is also worth highlighting the remarkable growth of the Young Professionals within the Swedish Chamber, now a thriving community of over 100 members. Their dedication and enthusiasm reflect a strong foundation for the Swedish Chamber’s future and further strengthen the bond between our two countries.
A special thank you to Team Sweden and especially the Swedish Embassy for their ongoing support in fostering a positive business climate between Sweden and the Netherlands. I would also like to express my gratitude to our Honorary Chairperson, H.E. Mr. Johannes Oljelund, whose support, commitment and active participation in many of our events have significantly contributed to the Swedish Chamber’s success in 2024.
In times of global challenges and an urgent need to reduce CO₂ emissions, collaboration is more crucial than ever.
Many of our members contributed to the Business Climate Survey, which has become an essential report on how Swedish companies perceive the Dutch market. These insights are invaluable for shaping future business strategies. I would like to extend my sincere gratitude to all members who took the time to participate. I am already looking forward to the 2025
As we move forward, we remain committed to driving a strong business community and deepening the relationship between Sweden and the Netherlands. I look forward to seeing you all at our events in the coming year.
Warm regards,
Jan Sundelin
Chairperson
Swedish Chamber of Commerce
Partner, Partinc
WORDS OF THE HONORARY CHAIRPERSON
In September 2021, I came to the Netherlands. At the time we were still living with Covid and it was a bit of a challenge to build a network for a newly arrived ambassador. I was invited to become Honorary Chairperson of the Swedish Chamber of Commerce for the Netherlands, and I was very happy to accept. It was, and is, an honour.
The Chamber offered a splendid networking platform, albeit initially online. A few years beyond Covid networking is easier but the Chamber remains a crucial platform. It is the case for me personally and for all the members, I am sure.
The relevance of the Chamber is, I think, ultimately down to two essential characteristics. First of all, its member list is impressive, including leading Swedish businesses from so many sectors. Secondly, the Chamber is remarkably energetic, and every year manages to organize and convene an impressive number of events.
The past year, 2024, was no exception. The combination of great membership and activities yields very good results. The examples of activities are many. Among other things, the Embassy worked closely with the Chamber and Business Sweden in the production of the Business Climate Survey 2024 as well as in arranging the Sustainability & Innovation Summit. We look forward to another fruitful year of cooperation in 2025.
The past few years have indeed been challenging. Russia’s illegal, unprovoked, and unjustifiable invasion has brought immense human suffering to Ukraine and the security situation in Europe has deteriorated rapidly. Conflict and violence have hit also other parts of the world.
Our good cooperation is a big help in the shared ambition to foster closer economic ties between Sweden and the Netherlands.
We need the platform for dialogue between members that the Chamber provides and we benefit from the common learning experiences at the events of the Chamber. I think that is particularly true in challenging times.
At the same time the economic environment, including regulation in the area of trade, is very unpredictable. The Chamber may not be able to change these circumstances, but it can provide a much needed space were we come together for discussion and analysis.
I will leave the Netherlands toward the end of summer. I want to take the opportunity to thank the Chamber and its members for the close cooperation in the past years. The priorities of the Embassy and the Chamber have been closely aligned during the years I have been here. I am sure that will continue. Our good cooperation is a big help in the shared ambition to foster closer economic ties between Sweden and the Netherlands.
The Ambassador of Sweden H.E. Mr. Johannes Oljelund
THE BOARD
The Board of Directors consists of representatives from the member companies within the Chamber who are elected at the Annual General Meeting. Board members are appointed for four years and can be re-appointed for a second four years. The governing board elects a chairperson, a vice-chairperson and a treasurer from its midst. The
Board Members
Ambassador of Sweden H.E. Mr. Johannes Oljelund is appointed Honorary Chairperson of the board. The terms of reference for the board are included in the Swedish Chamber of Commerce Articles of Association and the By-laws.
The Ambassador of Sweden H.E. Mr. Johannes Oljelund Honorary Chairperson The Embassy of Sweden in the Hague
Jan Sundelin Chairperson Partinc
Ruth de Jager Vice Chairperson Storytel
Herrik van der Gaag Volvo Car Netherlands and Volvo Car Germany
Armanda Willems Lime Technologies
Eugene Grüter Sweco
Wilko Klaassen Klarna
Bert Heikens Treasurer AKD
Jan Terlouw SAAB
Roland van Pooij Handelsbanken
Martijn Hagens Vattenfall
Erik Thulin Stena Line
Carola Hoekstra Stromma
Roderick Friend Tetra Pak
Lawrence Masle UP THERE, EVERYWHERE
HONORARY MEMBERS
The Swedish Chamber of Commerce is very proud to have five honorary members appointed by the general assemblies during the years of the executive board’s nomination. The honorary members have all been of particular service to the Swedish Chamber of Commerce over the years, and the Swedish Chamber appreciates their loyalty and contributions very much.
Nils van Dijkman
Bert Gort
Ben Hummel
Henk Lokin
Gerard Perik
Governance
The Governance Committee consisting of Bert Heikens (Chairperson), Nils van Dijkman, outside counsel Remco Bosveld (civil law-notary, AKD) and Kerstin Gerlagh, reviewed the existing articles of association c.a.
Proposals were prepared to, on the one hand, largely maintain the existing way of working, but on the other, bring it fully in line with Dutch law.
The proposals were unanimously adopted in the Annual General Meeting on June 4, 2024.
Bert Heikens, Treasurer
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SUSTAINABILITY COMMITTEE
The Sustainability Committee drives the sustainability agenda alongside the Swedish Chamber, aiming to unite experts and business leaders, promote knowledge exchange, and foster new business connections between Sweden and the Netherlands with a focus on ambitious sustainability strategies. Key events in 2024 included the Executive Sustainability Breakfast and the annual Sustainability & Innovation Summit – “AI Driving the Sustainable Transformation”.
“2024 was a pivotal year for the Sustainability Committee, triggered by incoming European legislation and leading to impactful initiatives. The Committee transitioned from idea generation to delivery, investing in the green transition and flagship events. Highlights were hosting Pär Stenmark, IKEA’s Chief Sustainability Officer, and announcing the “Swedish Chamber of Commerce Sustainability Scholarship – Powered by Saab”. The Committee looks forward to 2025, with new events and initiatives, such as welcoming Eija Hietavuo, Chief Corporate Affairs Officer at Tetra Pak, to the upcoming Executive Sustainability Breakfast. I would like to thank Jan Terlouw for his vision and for setting the direction for the Committee.”
Ashkan Danaei
Committee Members
Ashkan Danaei Chairperson Sales Director, Tetra Pak
Kuiper
Anne Korthals Altes Manager Sustainability and Corporate Sustainability, Vattenfall
Jan Terlouw Directeur Saab Nederland, Voorzitter NIDV Platform Duurzaamheid, Milieu en Veiligheid
The Executive Sustainability Breakfast is a collaborative event between the Swedish Chamber and the Embassy, hosted by the Ambassador of Sweden H.E. Mr. Johannes Oljelund at his residence. Serving as an exclusive platform for business leaders, entrepreneurs, politicians, and academics from Sweden and the Netherlands to engage in discussions on sustainable business practices, corporate responsibility, and environmental leadership.
At the May 30, 2024 edition, we had the honour to welcome keynote speaker Pär Stenmark, Chief Sustainability Officer at Inter IKEA Group, who presented IKEA’s comprehensive sustainability strategy, focusing on circular business practices, reducing greenhouse gas emissions, and promoting a fair and equal society.
Helene Davidsson Retail Concept Sustainability Manager, Inter IKEA Systems BV
Kerstin Gerlagh CEO, Swedish Chamber of Commerce
Manon
Consultant, BridgeHead The Hague
The Swedish Chamber of Commerce for the Netherlands and Saab Nederland launch the Sustainability Scholarship –
Powered by Saab
Amsterdam, December 6, 2024 – The Swedish Chamber of Commerce for the Netherlands, in collaboration with Saab Nederland, proudly announces the launch of the Swedish Chamber of Commerce for the Netherlands Sustainability Scholarship –Powered by Saab. The announcement was made during the Chamber’s flagship event, the Sustainability & Innovation Summit – “AI Driving the Sustainable Transformation”, held in Amsterdam on December 6, 2024.
The Sustainability Scholarship – Powered by Saab is designed to support Swedish and Dutch Master’s students who are enrolled at universities in either country and are pursuing research on sustainability-related topics. Eligible students can apply for funding to conduct a special research project in Sweden or the Netherlands, provided their Master’s thesis demonstrates relevance to both nations. 16.12.2024
“It aligns perfectly with our mission to empower future leaders by advancing academic collaboration and sustainability efforts, while strengthening the ties that unite Sweden and the Netherlands.”
– Jan Sundelin, Chairperson
of the Swedish Chamber of Commerce for the Netherlands
Photo: Hanne Hansen
DIVERSITY & INCLUSION COMMITTEE
The Diversity & Inclusion Committee supports the Swedish Chamber in driving our focus area of fostering a more inclusive and equitable business environment. Through strategic initiatives, events, and partnerships, the Committee actively works to promote diversity, equality, and inclusion within the corporate landscape.
“The Diversity & Inclusion (D&I) Committee supports Swedish Chamber of Commerce members with D&I knowledge and guidance, as diverse teams foster innovation and profitable business growth. In light of fast-evolving EU legislation, ESG compliance and sustainability standards, companies share their D&I strategies at breakfast events. The 2024 themes included CSRD, gender pay gap and gender balance, refugee talents and data-driven D&I metrics. In 2025, other diversity aspects like neurodiversity will be on the agenda. Expert speakers will again offer insights and bestpractices to inspire members to unlock their workforce and companies’ full potential.”
Yves Nys
Committee Members
Nys
Global Well-Being, Diversity & Inclusion
Nils van Dijkman Lawyer/Partner Heussen, Honorary Consul General of Sweden in Amsterdam
Gerlagh
The aim of the Diversity & Inclusion Breakfast series is to provide a platform to discuss strategies with a focus on new perspectives, share real cases and research, and support the member companies with concrete tools to increase and develop diversity and inclusion within their organisations.
The Breakfast Series 2024 consisted of:
• Refugee Talent Hub: Keynote speaker Houda Zait, Partnership Manager at Refugee Talent Hub, hosted by Patron Member Sweco
• Diversity in Tech: Inspirational speaker Ingrid Tappin, Founder and CEO of Diverse Leaders in Tech, hosted by Patron Member KPMG Meijburg & Co
• Gender Diversity: Keynote speaker Dr. h.c. Marguerite SoetemanReijnen LLM ACII, Chair Advisory Board SER Topvrouwen, hosted by Patron Member Heussen
Yves
Chairperson
Manager, SKF
Kerstin
CEO, Swedish Chamber of Commerce
Harm Jan Lindaart Manager Reward Consulting, Montae & Partners Words
Photo credits Yves Nys:
Mr. Kwok-Keung Cheng, Communications Studio SKF
Carola Hoekstra CEO/Managing Director, Stromma
INNOVATION & TECH COMMITTEE
The Innovation & Tech Committee drives the Swedish Chamber’s tech agenda by providing insights into emerging technologies, advancing initiatives, and introducing new innovations. Through roundtables and targeted programs, it connects startups, scaleups, investors, and multinationals to accelerate tech progress.
“In 2024, the Swedish Chamber’s Innovation & Tech Committee has continued to strengthen the dynamic tech community within our network while fostering collaboration between Sweden and the Netherlands. Our mission is to unite tech experts, entrepreneurs, investors, and venture capitalists to explore emerging trends – from AI to deep tech – shaping the rapidly evolving digital and technology landscape.
As Chair of the Innovation & Tech Committee, I invite entrepreneurs, CTOs, tech investors, and industry professionals to engage with our network and contribute to the Committee and the Tech Tables 2025.”
Jan Sundelin
Tech Tables is a platform for Swedish-Dutch tech leaders, entrepreneurs, challengers, investors, and passionate change-makers to meet, learn, and discuss. At the Tech Tables, we aim to elaborate on and discuss the latest technological trends and developments, whether they concern AI, blockchain, or virtual reality. Swe-Cham strives to collaborate with companies as hosts or sponsors for the Tech Tables to provide the members with cutting-edge presentations organised at the host’s office or at Edge.
In 2024, the event series, supported by the Innovation & Tech Committee, covered key topics such as
Jan Sundelin Chairperson Member of the Supervisory Board, Partinc
Armanda Willems Country Manager, Lime Technologies
Kerstin Gerlagh CEO, Swedish Chamber of Commerce
BRANDING & MARKETING COMMITTEE
The Branding & Marketing Committee shapes the Swedish Chamber’s identity, ensuring its value and appeal to the Swedish-Dutch business network. It drives marketing strategy in line with core values and the strengths of the Swedish brand, defining who we are, what we do, and why companies should join our community.
Words by Committee Chairperson
“The Branding & Marketing Committee continue to serve as a sounding board for the Swedish Chamber’s marketing and communication activities.
This past October, we launched a new flagship event around The Power of Brand Sweden, where we highlighted iconic Swedish Brands including IKEA, Fagerhult, Hästens, and Volvo. During this event, each of these brands shared insights into their brand strategies, including how they leverage the Swedish brand both locally and globally. We are thankful to the Swedish Institute and the Ambassador of Sweden H.E. Mr. Johannes Oljelund for setting the stage and kicking off the program, and to Volvo for their support in hosting this very successful and well attended event.”
Lawrence Masle
Committee Members
Herrik van der Gaag Managing Director, Volvo Car Netherlands and Volvo Car Germany
Lawrence Masle Committee Chairperson CEO, UP THERE, EVERYWHERE
Charlotte Glassco Public Affairs Leader, Inter IKEA Systems BV
Kerstin Gerlagh CEO, Swedish Chamber of Commerce
Carolina de Klerk Nordholm Designer, Editor and Photographer, Nordholm Communication
Remy Steijger Founder and Commercial Director, Captains
Less friction
THE SWEDISH CHAMBER TEAM
Management and operations
Kerstin Gerlagh
Malin Alders
Gull & Stellan Ljungberg Foundation Scholarship, Scholar 2024-2025
Hanna Bräcknell
Gull & Stellan Ljungberg Foundation Scholarship, Scholar 2023-2024
Hanna Uhlin Event and Membership Coordinator
Liv Månsson Scholarship Fund for Swedish Youth Abroad, International Trade Scholar 2024-2025
Alexandra Gummesson Scholarship Fund for Swedish Youth Abroad, International Trade Scholar 2023-2024
Marie Adelhag Accountant
Justin Rundcrantz
The School of Business, Economics and Law at the University of Gothenburg’s Scholarship Foundation, Scholar 2024-2025
Emma Wergeland
The School of Business, Economics and Law at the University of Gothenburg’s Scholarship Foundation, Scholar 2023-2024
Focus Areas
In order to accomplish the goals and objectives of the Swedish Chamber of Commerce, the team works with all components of the Strategic House and closely with the Board, Committees and Members, with a clear emphasis on the focus areas; Sustainability, Innovation & Tech, Diversity & Inclusion, and Branding & Marketing.
The Strategic House
The Strategic House visualises the Swedish Chamber’s Mission, Core Values, Focus Areas and Vision. This model is used to effectively present the key aspects of the organisation’s strategy and how the Swedish Chamber is working to achieve its goals and targets, both short-term and long-term.
CEO
SCHOLARSHIP PROGRAM A platform for young talents to grow
The Swedish Chamber of Commerce for the Netherlands takes great pride in offering young professionals the chance to grow and develop within the business world through the Swedish Chamber Scholarship Program. Supported by the generous contributions from the Scholarship Fund for Swedish Youth Abroad, the Gull & Stellan Ljungberg Foundation Scholarship, and the Scholarship Foundation of the School of Business, Economics and Law at the University of Gothenburg, this initiative empowers emerging talent to shape their careers.
Over the course of 12 months, scholars gain invaluable handson experience across various departments, including Events and Programs, Marketing and Communications, and Membership and Community. The program goes beyond everyday responsibilities by fostering leadership, innovation, and professional growth, aligning
with the Chamber’s mission to nurture future leaders within the Swedish-Dutch business community.
Since its inception, the Scholarship Program has served as a launchpad for many successful alumni, who continue to make a significant impact within their respective fields. Scholars play an integral role in the Swedish Chamber’s daily operations, helping to enhance the organisation’s missions while gaining invaluable international business exposure.
By continuously investing in emerging talent, the Swedish Chamber Scholarship Program not only strengthens our network but also creates lasting opportunities for both the scholars and the wider business community.
EARTH CARES ABOUT COMMERCE AND SUSTAINABILITY
The Swedish Chamber and Young Professionals MENTORSHIP PROGRAM
The program is developed to give our participants the chance to connect and learn from experienced professionals and be part of a network that can last a lifetime.
Hendrik Jan Guitink, coach
The Mentorship Program was launched in October 2012. Since then, more than 100 Young Professionals of the Swedish Chamber have followed the program and benefited from their future personal and professional growth. The many Mentors have benefited from meeting the new generation leaders of the future and learning more about their insights and values. The Mentorship Program is made possible by the Swedish Chamber in collaboration with AIMS International Netherlands BV, a member of AIMS International.
The Program aims to:
• Accelerate personal and professional development.
• Gain unique insight into the Dutch business community and culture.
• Progress toward career goals and aspirations.
• Identify new areas of professional interest and career paths.
• Develop new business skills, knowledge, and tools.
• Enhance personal branding.
• Expand professional networks.
Mentors for the Swedish Chamber and Young Professionals Mentorship Program 2024
Nils van Dijkman Partner HEUSSEN and Honorary Consul General of Sweden in the Netherlands
Hendrik Jan Guitink Managing Partner AIMS International Netherlands BV and Mentorship Program Coach
Gabriele Hamm Adler Owner GHA Development – Growth for People & Business
Eric de Munck Director Vahlkamp International BV
Ben Vree Director Aquavite BV and Honorary Consul General of Sweden in the Netherlands
Charlotte Glassco Head of Global Public Affairs IKEA
Fatih Noyan Act. Country Manager Ericsson
Swati Narwal Mindset, Clarity and Confidence Coach, and Organisational Development Leader IKEA
Björn Atterstam Educator, Facilitator, and Leadership Expert
“A must if you’re looking for professional and personal development. Highly recommended.”
Pim van Grieken, Ten Holter Noordam advocaten, mentee
“The mentorship program provides opportunity to exchange, develop and grow both as mentor and as mentee in an open, trustful atmosphere with inspirational, business relevant input.”
Gabriele Hamm Adler, GHA Development, mentor
“The mentorship program gives you the opportunity to develop on various aspects. Interesting speakers and workshops combined with one to one mentoring gives you insights on several different levels. Doing this together with a diverse international group makes this an experience I can really recommend.”
Eva Houbiers, Vattenfall, mentee
“The program offers not only good network opportunities, but gives you a good insight in your effectiveness as well!”
Ben Vree, Director Aquavite BV, mentor
Accountor Nederland B.V.
AIMS International
AKD
Alfa Laval Benelux BV
AllChiefs
Anticimex B.V.
Arelion
AstraZeneca BV
Atlas Copco Nederland B.V.
Atlas Copco Tools Nederlands
ATLAS Tax Lawyers
Atterstam Consulting BV
Axis Communication B.V.
Beyondo AB
BridgeHead Group B.V.
Budbee BV
Business Sweden
Captains
Cinode AB
250 MEMBER COMPANIES
Consulate of Sweden in the North
DataSnipper
Decision Crew B.V.
Denhertog Legal
Dolk Hesper Management Services B.V.
Expat Center The Netherlands
Expat Mortgages BV
Fagerhult BV
Fristads B.V
Getinge Netherlands B.V.
GHA Development – Growth for People and Business
Global Load Out Solution
Handelsbanken Nederland
Hästens Beds Netherlands B.V.
Heussen
HEX Travel B.V.
Husqvarna Netherlands BV
If P&C Insurance Ltd.
IKEA B.V. Nederland
Independent Recruiters Groep
Ingka Services B.V.
InsertKonsult AB
Inter-IKEA Systems B.V.
Ipscreener
Key2Compliance AB
Kinnarps Office Furniture
Klarna
KPMG Meijburg & Co
LaCasaMia Beauty
Leadership Development
Nefab Packaging Netherlands BV
Nextory
Nmbrs BV
Nordholm Communication
NorNorm
Northern Delight
Noviflora Holland BV
Orrefors Kosta Boda
Partinc
Polestar
PriceWaterhouseCoopers BV
PRLab
Proact
Proxify
Public Matters
Quinyx
RTL AdAlliance
Rud Pedersen Public Affairs
Saab Nederland B.V.
SAE International
Saint-Gobain Ecophon
Netherlands
Scania Nederland B.V.
Scania Production Zwolle B.V.
Scrive
TeekensKarstens advocaten notarissen
Tetra Pak B.V.
UP THERE, EVERYWHERE
Vahlkamp International B.V.
Validata Group B.V.
Vattenfall
Visit Sweden
Voerman International
Volvo Car Nederland
Volvo Group the Netherlands B.V.
Younium
YTA B.V.
members
Ducatus Management B.V.
Earth +Energy
Earth Integrated Archaeology
EF Education BV
Eikenzande BV
Einar & Partners BV
Einride
Ejendals
Electrolux Home Products BV
Enact Sustainable Strategies
EQT Services Netherlands B.V.
ERA / Kyrre Garseth Invest AS
Ericsson
Eversheds Sutherland
Processes and Enablers B.V.
Levin Group
Lime Technologies Netherlands BV
Linden-IT
Lindmark Legal
Loyens&Loeff
Lynk & Co International AB
Markedly
Mazars Paardekooper
Hoffman NV
Mercuri Urval B.V.
Montae & Partners
Securitas Nederland
SKF B.V.
Smithereens
Söderberg & Partners
Netherlands BV
SSAB
Städalliansen Sverige AB
Stena Line
Storytel
Stromma Netherlands B.V.
Studio Stark
Sweco
T Ljungberg Holding BV
Team5pm
Zumflow Number
ANNUAL MEMBER SURVEY 2024
The Swedish Chamber of Commerce is delighted to present this year’s Member Survey report. This vital tool gathers meaningful insights from our members, enabling us to identify areas for growth and development as we strive to serve our community better.
We extend our heartfelt gratitude to every member who generously shared their knowledge and invaluable perspectives. Your contributions are the foundation of this report and serve as an essential resource for guiding the Swedish Chamber’s work in the future. We aim to leverage this report to further enhance and strengthen the Swedish Chamber’s community.
ANNUAL
MEMBER SATISFACTION SURVEY REPORT
2024 Swedish Chamber of Commerce in the Netherlands
This year’s survey engaged four primary member groups: Patron Members, Corporate Members, Private Members, and Young Professionals (YP). We are incredibly proud to report an extraordinary 94.6% increase in participation compared to last year, with a remarkable 216% rise in responses from YP members. These figures highlight the growing enthusiasm and commitment of our community.
This report provides a detailed analysis of the survey findings, including key satisfaction metrics, behavioural trends, and actionable recommendations.
We invite you to read the full report on our website and discover how your feedback is shaping the future of the Swedish Chamber: swedishchamber.nl/member-survey-2024
The Annual Member Survey 2025 will be sent to the Members in October 2025.
Scan the code and read the report right here!
Thematic Insights
Importance of our core
Metrics
OUR PATRONS
We take great pride in introducing the Patrons of the Swedish Chamber for the Netherlands – Company Members committed to providing long-term support to the Swedish-Dutch business community. Since its establishment in 2004, the patronship has steadily expanded, reaching 40 members in 2024 across industries such as finance, automotive, retail, and technology. The Patrons exemplify the strength of the Swedish Chamber’s business platform, representing some of the most prominent Swedish-Dutch brands.
The Patron Dinner, hosted by the Swedish Ambassador at the Swedish Residence in The Hague, is one of Swedish Chamber’s most exclusive annual events. Bringing together Patron Members, senior business leaders, entrepreneurs, and politicians from Sweden and the Netherlands, it fosters new synergies while recognising the Patrons’ contributions. Over the years, it has featured some of the most esteemed keynote speakers in the Swedish-Dutch business community.
New Patrons 2024 ANNUAL
THE SWEDISH RESIDENCE THE HAGUE 21 NOVEMBER 2024 19:00 - 22:00
COMMUNICATION AND MARKETING
Communication and Marketing are cornerstones of the Swedish Chamber’s organisational work, ensuring member value, engagement, direct messaging, and promotion of the Swedish national brand. Effective external and internal communication catalyses success across all areas of the organisation.
Upcoming Events
A bi-weekly update to inform members about the event calendar, remind them to register, and showcase the dynamic activities within the organisation.
700
News Feed
The Swedish Chamber News Feed is a bi-weekly email providing members with updates on community and sector news, visibility opportunities, and information about the Swe-Cham activities.
Insights
Digital Magazine
Swedish Chamber Insights features exclusive interviews, thematic insights from member companies, and opportunities to connect through the Get to Know series. This platform offers a unique look into the Swedish Chamber’s network, fostering engagement, knowledge sharing, and business opportunities.
23,000 News Feed subscribers
Unique website visitors/year
Average opening rate
39%
Followers on Linkedin
Readers of the Swedish Chamber Insights
25%
15%
4,500 +1,900
+900
Followers on our Instagram
Tailormade solutions
TAX & LEGAL
FINANCE: BALANCE
Treasurer Report 2024
The Swedish Chamber is pleased to report a positive financial outcome for 2024. This achievement is attributed to a slight increase in membership revenue and the successful execution of the Chamber’s flagship events – the Sustainability & Innovation Summit and the Annual Lucia Dinner.
This positive financial result provides a valuable reserve for any unforeseen developments in the future. By continuing to organise high-quality events, maintaining cost awareness, and attracting both new and existing (patron) members, the Chamber is wellpositioned for a strong and sustainable future.
For 2025 the Chamber faces the challenge of transition to new leadership and globally an unpredictable future but is well positioned with the support of its outstanding membership group to confront those.
Bert Heikens, Treasurer
Amsterdam, March 2025
Jan Sundelin
Albert Heikens Chairman Treasurer
FINANCE: CASH COMMITTEE REPORT
EVENTS 2024
January 18 Swedish Chamber of Commerce New Year’s Reception 2024
March 5 Women’s Day Lunch in collaboration with the French Chamber of Commerce in the Netherlands
March 7 Swedish Chamber and YP Mentorship Program 2024 – Kick-off
March 27 Diversity & Inclusion Breakfast featuring Refugee Talent Hub
April 11 What’s Happening in the Consulting Industry? By Swe-Cham member Cinode
April 18 Swedish Chamber and YP Mentorship Program 2024 – Sustainable Leadership
May 14 Swedish Chamber and YP Mentorship Program 2024 – Mindfulness, Work-Life Balance
May 23 Swedish Chamber Tech Table and D&I Breakfast: Tech Talent & Diversity in Tech
May 30 Executive Sustainability Breakfast presenting keynote speaker Pär Stenmark, Chief Sustainability Officer at Inter IKEA Group
June 4 Presentation of the Business Climate Survey in the Netherlands 2024 and Swedish Chamber of Commerce’s 64th Annual General Meeting
June 14 Launch of the Global Business Climate Survey 2024
September 10 European Politics: Trends and Opportunities, presented by Stefan de Vries, European Networking Cocktail
SUSTAINABILITY AND INNOVATION SUMMIT 2024
AI Driving the Sustainable Transformation
On December 6, 2024, the Swedish Chamber of Commerce’s Sustainability & Innovation Summit – “AI Driving the Sustainable Transformation” brought together industry leaders, innovators, and experts to explore how AI can drive sustainability. Dr. Cara Antoine, Executive VP, Chief Technology and Portfolio, opened with a thought-provoking keynote on the evolution of technology, challenging attendees to consider the increasing digitalisation of organisations. Karin Degerfeldt, Sustainability Strategist at Skellefteå
Municipality, shared how Skellefteå became a thriving, sustainable community through strategic engagement and bold investments.
Maarten Cleeren, Managing Director at TechLeap, reflected on AI adoption, highlighting ethical considerations and regulatory challenges. Funda Sezgi, Co-CEO of Norrsken, underscored the need to direct AI investment – $99 billion last year – toward meaningful solutions, while Hanifeh Khayyeri, Vice President at RISE,
The Swedish Chamber gives a sincere thank you to all the generous sponsors who are contributing to the success of both the Sustainability & Innovation Summit 2024 and the Exclusive Annual Lucia Dinner 2024.
Photo credits: Hanne Hansen
demonstrated AI’s role in biodiversity research, emphasising that change comes with people, not just technology.
The Corporate AI Journeys panel featured Pim Roest, Partner at AllChiefs, Linus Wretblad, Founder and CEO of IPscreener, and EllisJan van den Hout, Managing Director at SKF Netherlands. They explored AI’s role in manufacturing, logistics, and innovation. SKF, for example, has reduced energy consumption by 10% through AI-driven optimisations. Pim Roest reinforced that the biggest challenge in AI adoption isn’t technology – it’s people.
The summit also marked the launch of the Swedish Chamber of Commerce Sustainability Scholarship, powered by Saab, with Jan Sundelin, Chairperson of the Swedish Chamber, and Jan Terlouw, Chairperson of the Sustainability Committee, presenting the initiative. The event introduced a Student Essay Competition, awarding six students complimentary tickets to attend the summit.
Thank you to moderator Andrea Orsag, Founder of MissionC, our distinguished speakers, partners, and attendees for making this event a success.
Achieving a sustainable future starts with each of us.
- Dr. Cara Antoine
90 Participants
Photo credits: Hanne Hansen
ANNUAL LUCIA DINNER
On December 6, 2024, the Swedish Chamber of Commerce had the pleasure of hosting its Exclusive Annual Lucia Dinner at the Hotel Hilton in Amsterdam. The night was filled with festive spirit and Swedish traditions, and we celebrated the long-lasting friendship between Sweden and the Netherlands.
The night began with a luxurious three-course seasonal that set the tone for an evening to remember. Guests enjoyed an enchanting Lucia procession, performed by the Svenska Högtidskören, bringing the warmth of Swedish holiday magic to the room.
A special highlight of the evening was a spectacular tribute to ABBA’s 50 Years of Music, performed by the talented Kim-Lian van der Meij. The celebration continued with live music by Anne-Lie Persson and
her band, Stockholm Tivoli, which kept guests dancing into the night. The evening also featured an exhilarating Charity Raffle, which successfully raised €2,070 donation to Jantje Beton to benefit the organisation’s mission of creating better play spaces for children.
Guided by our brilliant Master of Ceremony, Rebecca van Dorrestein, the event was a joyful reflection on the achievements of the past year and a wonderful way to connect and celebrate with our community.
Thank You
To everyone who attended, performed, sponsored, and supported this special evening – thank you for making it a night to remember. Your presence and contributions are what make our community so extraordinary.
Photos: Hanne Hansen
Photos: Hanne Hansen
Charity raffle sponsors:
Charity raffle donation to:
Goodie bag sponsors:
Meet the fully electric Volvo EX90
Designed to be the safest Volvo car ever made. Powered by advanced core computing, the Volvo EX90 features Safe Space Technology, a combination of state-of-the-art sensors all working together to protect you and those around you.
SWEDISH CHAMBER ACHIEVEMENT AWARD
2024: VOLVO CARS NETHERLANDS
Jury motivation
“Volvo Cars’ achievements in the Netherlands, including multiple awards for their vehicles, demonstrate its dedication to excellence. The jury compliments Volvo Cars Netherlands for its remarkable contributions and is honoured to recognise them with this award.”
Tomas Korseman,
Head of Business Sweden in the Netherlands
Volvo Cars Netherlands in Swedish Chamber Insights: The Business Awards Special
2024: All Time High Record for Volvo in the Netherlands
Volvo Car Netherlands’ exceptional performance in 2024 earned the company the prestigious Swedish Achievement Award, marking a historic milestone. With 30,995 registrations – a staggering 89.3% increase from the previous year – Volvo secured an 8.1% market share, becoming the second-best-selling brand in the Netherlands and surpassing its 1986 record.
Volvo’s electrification strategy proved pivotal, with 64% of sales being all-electric vehicles. This propelled the brand from fifth to second place in EV sales, capturing a 15% market share. The successful launch of the EX90 and the EX30, with 10,800 registrations, played a key role, positioning the EX30 as the Netherlands’ second-bestselling EV and third overall.
A great and unique team achievement! The EX30’s success introduced a new customer group to Volvo, and with the upcoming launches of the all-electric ES90 and EX30 Cross Country, we look forward to a promising 2025.”
Herrik van der Gaag, Managing Director of Volvo Car Netherlands and Volvo Car Germany
Photo credits: Hanne Hansen
SWEDISH CHAMBER TECH FOR GOOD AWARD 2024: SKF
Jury motivation
“The Jury was especially charmed with SKF’s case of working to reduce friction, as roughly 20% of global energy goes to overcoming this friction. This in combination with recycled steel and collaboration with steel suppliers producing green steel including Dutch universities and industrial companies, to innovate and implement sustainable steel production methods. SKF has a clear goal to have a Net Zero supply chain by 2050.’’
Jan Sundelin, Partner Partinc, Chairperson of the Swedish Chamber of Commerce
SKF in Swedish Chamber Insights: The Business Awards Special
Rotation for a Better Tomorrow: SKF’s Commitment to Sustainability
SKF’s long-standing dedication to sustainability was recognised for its role in transforming industries and reducing environmental impact. Combining over a century of experience with cutting-edge technology, SKF delivers reliable, energy-efficient solutions across sectors such as renewable energy, electric vehicles, and railways.
In 2023, SKF secured EUR 430 million in financing from the European Investment Bank to accelerate research and development in sustainability-focused technologies. Their work in product innovation, including energy-efficient bearings and advanced lubrication systems, is driving significant advancements in green tech.
At SKF, our commitment to innovation and sustainability drives everything we do. By leveraging cutting-edge research and technology, we aim to create solutions that not only meet our customers’ needs but also contribute to a more sustainable future.
Arnoud Reininga, Director Research & Technology Development at SKF
Photo credits: Hanne Hansen
SWEDISH CHAMBER ENTREPRENEURSHIP AWARD 2024: YOUNIUM
Jury motivation
“The rapid growth of the global company (23 quarters of growth in a row) is also visible on the Dutch market, where more than doubling of the turnover has been achieved between 2021 to 2023. This was possible based on the quality of its products, shortened sales cycles and by increased awareness on LinkedIn of 50% last year.’’
Ruth de Jager, Vice President Global Content Development Storytel, Chairperson of the Jury
YOUNIUM in Swedish Chamber Insights: The Business Awards Special
Turning Complexity into Clarity: Meet the Fintech Pioneer Transforming SaaS Subscription Management
The recognition given to Younium at the 2024 Entrepreneurship Award ceremony reflects their impressive journey. Founded in 2017 by Niclas Lilja and Fredrik Spira, Younium has grown rapidly by addressing the complexities of SaaS subscription management. With a focus on B2B SaaS, Younium’s robust cloud solution simplifies recurring revenue operations, helping companies scale effectively.
Despite economic challenges in 2023, Younium achieved €4.8 million in recurring revenue with a 60% growth rate, doubling turnover in the Dutch market from 2021 to 2023. Their success is driven by streamlined sales, strong local presence, and a global mindset. By launching AI-powered features in 2024, Younium continues to lead in fintech innovation.
Winning the Entrepreneurship Award is a testament to the incredible dedication of our team and the trust of our customers
Niclas Lilja, CEO of Younium
Photo credits: Hanne Hansen
YOUNG PROFESSIONALS
About us
Young Professionals (YP) is a non-profit suborganisation of the Swedish Chamber, connecting young professionals (21-36) within the DutchSwedish business network. Its mission is to support early-career professionals through networking and development opportunities.
YP hosts social events to foster connections and celebrate traditions while organising business events
The Young Professionals Committee
Alexander Ljungström, Chairperson
Managing Director, Einar & Partners
Business Development Manager, Heussen
Construction Management - Onshore Wind, Vattenfall
Account Manager Nordics, ZOOM
focused on the Swedish Chamber’s core values. These events also help develop professional skills and connect members with companies.
The diverse network includes Swedes, Dutch, and other nationalities – entrepreneurs, business owners, students, and newcomers to the Netherlands.
YP members: 108 New members 2024: 61
The YP sponsors 2024
Words of the Chairperson
2024 was a remarkable year for YP, as we strengthened our community and became a leading Swedish-Dutch business network for Young Professionals in the EU. Highlights included inspiring knowledgesharing sessions, networking events, and a memorable Lucia celebration. Most notably, we surpassed 100 members – an incredible achievement! A heartfelt thank you to our sponsors, members, and committee for making 2024 such a success.
Alexander Ljungström
Rebecca van Dorrestein
Benjamin Selvani
Eva Houbiers
Events 2024
January 16 Young Professionals New Year’s Mingle, hosted by Heussen
February 29 Boules & Beyond
April 25 Clothes Swap
May 28 Spring Season’s Final
September 5 Young Professional Season Kick-off AW
October 30 Young Professionals Meet Handelsbanken CEO
November 14 Young Professionals Company Visit at Svalner Atlas Group
