What is the SWACU Partnership?
I T ’ S A M A Z I N G !
The Southwest Airlines Federal Credit Union (SWACU) Partnership is a network of more than 250 local businesses in Texas and Arizona that prioritize the financial well-being of their employees and their communities.
SWACU partners enjoy an ongoing relationship with SWACU, and get the chance to extend credit union benefits and services to their employees and families, including:
Free credit union membership
Financial Literacy Seminars/Lunch & Learns
First to know about promotions & new products
Exclusive networking events, volunteer, and sponsorship opportunities
Customized marketing materials (flyers, emails, rack cards, and posters).
Social media recognition.
ABOUTUS
Foundedin1975. Weturn50in2025!
Justunder60,000members.
4branchlocations:Dallas,Euless, Houston,&Phoenix
Wehave116employees andcounting.
Closedmembership,excepttoour Partners,a.k.a.SelectEmployeeGroups (SEGs).
Wehave250+Partners(SEGs).
SouthwestAirlinesisourmostknown andlargestSEG.
W H A T I T ’ S N O T
This partnership focuses on personal memberships, not business accounts. However, we do have DBA accounts for Sole Proprietorships
$776Minassets(asof12/2023).
Products & Services
CHECKING
LUV Rewards
LUV Tunes
LUV Free Checking
SAVINGS
Membership Share
Term Share Certificates
LUV Fund Money Market
IRAs
LOANS
Auto/Refinance
Recreational Vehicles
Airplane
Personal/Signature
Secured
Line of Credit
Holiday
CREDIT CARDS
Platinum
Signature Rewards
ANNUAL EVENTS
Shred Day
Youth Month
Fraud Awareness Month
12 Days of Christmas
HOME LOANS
Mortgage
First-Time Homebuyer
HELOC
Home Equity
Home Improvement
ONLINE BANKING
Mobile App
Bill Pay
Transfers
eStatements
Alerts
COOL THINGS
Daniel J Kimber
Scholarship
Sponsorship
Opportunities
Financial Education
Lunch & Learns
GreenPath Financial Wellness
Corporate Events
SHARED BRANCHES
50,000+ ATMs
5,300+ Branches
P A R T N E R
OfficeLocation
Theonlyrequirementisthatyour companyhasitsheadquartersora regional/districtofficewithin25miles ofoneofourbranchlocations.
NoCost
Connectyourstafftothebestfinancial benefitsintheregion,forfree!At SWACU,weputourmembersfirst.It’s whywechoosetoreturnourprofitsto ourmembers,notourshareholders
FinancialWell-Being
Wesupportlocalbusinessesontheir pathtoprovidingfinancialprosperityto theiremployeesbyprovidingeducation onpersonalfinance,goodmoney habits,credit,anddebtreduction.
EnjoyLunch&Learnopportunitiesor signupforpersonalizedtrainings-all freewhenyoubecomeapartner!
GiveBack
Wetakeprideinourroleasa communityleader,andwethinkyou willtoo!Joinusinourmissiontocreate adynamiccommunityoflocal businesseswhogoaboveandbeyond toinvestintheirstaff.
Community Impact
Westrivetobetheconduitinour communities,connectingour Partnerswithoneanotherand discoveringpathwaystorealize theirpossibilities.
Weproudlyvolunteerwiththe NorthTexasFoodBank,Salvation Army,6Stones,andmanymore.
We’re ready. What’s next?
Let’s chat! Please send us an email at businessdevelopment@swacu.org and our team will reach out to you
We’ll ask you some questions to get to know you. Let’s meet in person
We’ll provide you with a template. You fill in the details and your company’s information. Sign it on your letterhead and mail it to us to process.
We’ll submit your application to NCUA for review and provide updates as we hear them.
provide you with cobranded marketing materials to distribute. It’s also the perfect time to set up the first on-site visit.
2023BusinessDevelopmentResults
ExampleofCustomMarketingforPartners
Weofferflyers,rackcardsandemailstocommunicatepartnership benefitsandhowtoopenanaccountatSWACU.
Partnersarenotifiedofupcomingpromotionsbeforeanyoneelse.