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LIFTING

LIFTING WHAT

At ULMA Lifting Solutions, we want every new distributor to feel supported from the very start. That’s why we have created a welcome protocol that includes a practical guide to brand usage and communication, designed to ensure a consistent and professional representation of our corporate identity.

Within this guide, you’ll find everything you need to know about our brand, the marketing resources available to you, and detailed information about the services ULMA provides to support its distributors. Our goal is to give you clarity on how to create value, how to count on us, and how to move forward with confidence.

Thank you for placing your trust in our brand and our project.

Welcome to the ULMA Lifting Solutions distribution network.

HOW WE ARE 01 03 02 04

HOW WE PRESENT OURSELVES

HOW WE ARE ORGANISED

HOW WE SUPPORT YOU

HOW WE ARE

At ULMA Lifting Solutions, we are shaping the future with our own unique approach. We are the embodiment of a diversified, innovative and sustainable industrial cooperative project, which stands as a world leader in hygienic load handling solutions.

We are part of the ULMA Group’s cooperative project, as one of the nine companies that make up the group.

These companies have more than 6,000 employees and a presence in more than 81 countries, generating total annual sales of over 1 billion euros.

With over 40 years of experience, at ULMA Lifting Solutions we help move your world with intelligent solutions in handling and logistics.

We are dedicated to the design, manufacture and distribution of material handling equipment.

At ULMA Lifting Solutions, we have four business areas related to load handling (Forklift trucks, Inoxtruck, Used Machinery and Spare Parts), all under the umbrella of a single, powerful brand, providing comprehensive load handling solutions from a single partner.

Specialists in comprehensive solutions that enable the handling of goods using material handling machinery.

We design, manufacture and market stainless steel transport and load handling equipment that is fully sanitizable and specially designed for use in clean production rooms.

Distribution and sale of multibrand accessories and spare parts for forklifts, public works machinery and lifting platforms.

Sale of second-hand forklifts and equipment to professionals. With an efficient, agile and personalized service.

Forklift Trucks Inoxtruck Spare Parts Used Machinery

Why join our network?

Because you become part of the ULMA Lifting Solutions ecosystem, gaining access to comprehensive technical, commercial, and strategic support.

Because we own unique brands, such as Inoxtruck, which stand out by specializing in fully sanitizable equipment.

Because we are experts working in industries where hygiene and reliability are essential, not optional.

Because joining this network allows you to offer your customers solutions few others can offer, giving you a competitive edge.

HOW WE ARE ORGANISED

As part of the ULMA Group, we know that each individual’s contribution drives collective success.

Like domino pieces, perfectly aligned, each contribution carries the strength to move the next, creating an unstoppable flow of progress.

Brand architecture

A unique and well-structured ecosystem.

The identity of ULMA LIFTING SOLUTIONS is built as a unified ecosystem, structured with clarity and purpose. Its brand architecture follows a defined hierarchy, where each element plays its role in reinforcing the overall strength and coherence of the whole.

At the top, and most visible, stands the ULMA(01) brand. On the second level, the Business Unit name (02) , identifies ULMA Lifting Solutions within the broader group of nine units. Finally, at the core, the Business Areas (03) carry their own names, representing the four key operations that define our activity.

ULMA LIFTING SOLUTIONS USED MACHINERY SPARE PARTS INOXTRUCK FORKLIFT TRUCKS

Coexistence

The three golden rules of a consistent identity.

ULMA must be the protagonist and, consequently, it is the one that sets the standard for coexistence. It must occupy the main position; the other elements must flow around it without invading its safety area or overshadowing its protagonism.

In second place, our trade name will be at the same height as the ULMA logo, separated by at least the width of the logo.

When a business area indicator is required, it will be at a third level of attention. It should be no wider than the entire ULMA logo and always separated from it so as not to detract from its prominence.

HOW WE PRESENT OURSELVES

03

These are the fundamental pillars of our brand — the backbone that sustains ULMA Lifting Solutions and enables us to project a strong, consistent identity.

By following these guidelines, we safeguard our image and reinforce our presence worldwide. They are the heartbeat of our Brand Guide, bringing our identity to life.

The face of the brand.

The mark that sets us apart.

Remember, we are ULMA and this is our logo. Always use it with care and avoid distorting it or placing it in the background.

Let us respect the name of the business unit, as it is what sets us apart from the many other units within the ULMA Group.

Our business areas give a name to what we do and who we are.

ULMA LIFTING SOLUTIONS

ExtraBold

The body that supports it.

The look and feel of ULMA

RED is our colour, but of course, not just any red... Our words take shape: Open Sans is our official font, with Arial as an alternative.

Hello!

I’m Open Sans font, the main brand typeface.

LIFT! This is the gesture that defines us. A small upward leap from our visual key.

The

Here’s

How to use our logo?

Correct applications of the logo

Correct logo position.

Usually only the first two positions are allowed.

Exception. On book spines and in Asian markets, it may be used vertically at 90º with a downward reading direction.

Colour reproduction.

Prioritise the use of this version of the logo, use exclusively with a white or very light background.

Black reproduction.

Use it when the background is light.

Reproduction in white.

Use it whenever the background is black or dark.

How to use our logo?

Incorrect applications of the logo

Colour alterations. Alterations or combinations other than the original brand colours are not allowed. Inappropriate combinations. No elements may be placed next to the ULMA logo. This includes own brands or business names. Incorrect logo positioning. None of the following positions are allowed.

How to mention us?

Together, we carry our brand forward

01 02 WRITING ABOUT ULMA

When writing about ULMA, always use capital letters. Ex. ULMA Lifting Solutions.

INOXTRUCK

The Inoxtruck business area must be treated as a brand belonging to the company ULMA Lifting Solutions.

CORRECT WAYS TO USE IN WRITING

a) Mentioning the company and business area in the same sentence. With Inoxtruck, a brand of ULMA Lifting Solutions, we offer hygienic handling solutions ...

b) Mentioning only the business area in the text.

Inoxtruck pallet trucks provide extreme hygiene in their operations and...

c) Mentioning the group’s brand in general and the business area. ULMA has specific solutions for handling loads in clean rooms. For more information, please visit the Inoxtruck website.

INCORRECT USAGE IN WRITING

Never use:

• ULMA Inoxtruck

• ULMA Hygienic

• Inox ULMA

• Invented combinations or logos

Example of incorrect wording:

“ULMA Inoxtruck offers stainless steel pallet trucks for clean rooms.”

HOW WE SUPPORT YOU

At ULMA Lifting Solutions, we believe that the true value of a relationship lies in working together. That is why, under the umbrella of our brand, we bring together all the resources we make available to you: technical support, the asset library, as well as commercial support to drive your growth.

Each of these elements is an essential piece that reinforces mutual trust and allows us to move forward together, with the strength and consistency that characterize our brand.

Learning Together, Growing Together.

We understand that effective communication can make all the difference. That’s why we want you to gain a deep understanding of our equipment: the logic behind its design, its real advantages, and how it stands out compared to other options on the market.

We offer both commercial and technical training:

• Face-to-face: at our facilities or at agreed locations. Ideal for practical sessions and advanced training.

• Online: to review concepts, address specific questions or onboard new team members.

Available resources

When in Doubt, Ask First.

We provide you with a download link to our asset library, containing everything you need to know about our brand and products that will support you in your commercial operations.

If you are looking for something more specific or cannot find what you have in mind, please do not hesitate to consult our marketing and communications team.