SUPERIOR Magazine # July 2015

Page 74

DIGITAL

#  What is more important for you as a fashion designer - design or sustainability? I am really attracted to pure beauty and design is very important for me. But often by itself it is empty and it becomes meaningless. On the other hand, sustainability by itself is often unattractive and beauty is careless. What is interesting is to reach a balance between both. Then, what you have achieved is beautiful from the outside and from the inside. #  Coming to your brand. What is the story behind it? Who is your target group? We have slowly learned that we share values with our customers. The added value of sourcing fabrics sustainably, producing consciously and designing delicately is really appreciated by them. This is one of the aspects that I feel more satisfied with my job, because we speak a same language in this sense. We respect and appreciate the job that they are doing in their shops, as much as they appreciate ours.

#  Sustainable fashion includes ecological and ethical aspects. How do you make sure that your fashion meets these standards? We work with trustful suppliers, most of which we have worked with for several campaigns. We like to build a chain of trust and confidence with them. It is important for us to know as much as possible about the whole process of production of the fabrics: spinning, weaving and finishing. All our organic cotton is certified, our tencel is Lenzing tencel and we work with hemp spun and weaved in Italy. In terms of production, all our garments are made in Barcelona in workshops that meet all social and working legal standards. They are well known by us because we visit them regularly to check the quality of production. We care about the people who make our clothes and also about the people who make the fabrics of our clothes. #  Can you already tell us a little bit about your upcoming Spring/Summer 2016 collection? It is going to be a very colorful collection, including eight different colors selected from a manual dyeing test-process. It will be playful, easy, and classy.

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