SEE HOW
Long distance running is a real marathon. Why make it harder?
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e’re always telling you how important sunglasses are when you’re running but it’s one area that’s still being erm... overlooked. adidas tell us that each year they see many, many of the 36,000 people arriving ready for the London Marathon without any proper eyewear. They have seen countless people making last-minute DIY prescriptions, taping glasses to the inside of sunglasses or arriving with glasses that are heavy and unfit for the long journey ahead. The 26 miles of marathon is a lot to cover, whereas your eyes aren’t. With poor fitting eyewear, especially where prescriptions are concerned, a marathon can become a real slog and as one runner tells us, “I now consider sunglasses a vital piece of my running attire.” And naturally so do we. “Our slogan is ‘See Better. Be Better’ and this is definitely the case when it comes to the marathon,” says adidas Sports Marketing Manager, James Hendy. “It’s essential that you have the right eyewear as 26 miles is a huge challenge so you need to be confident that your eyewear will provide you the comfort and protection you need to make it to the finish line.” Of course, sunglasses can offer you all sorts of advantages when it comes to these, the biggest of the world’s running races. Bet-