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sunglassesshop magazine issue 4


Summer sun, something’s begun...

Filters out the glare of sun, snow and 24k gold medals.

Shaun White Signature Series Holbrook ™ with 24k Iridium lens

DESIGN FOR A REASON ©2011 Oakley, Inc. 01727 795791


think it’s important that a person have many different choices in regard to the statement their eyewear makes,” Larry Leight, Mr Oliver Peoples told us recently. “It’s important that eyewear reflects the style and character of a person, not only be a medical device.” It’s true of course and we’ve been working with manic fervour on a sparkling new website to bring you the best eyewear for a stylish summer, and keep you up-to-date on all things sunglasses. Did we say up-to-date? A mere slip, as this season’s trend brings us back to the seventies. Those designers really want us reaching for our time-capsule collection this summer. Unfortunately the seventies was before Oliver Peoples was born and back then you were invited to “Learn the only medically approved reasons for wearing tinted lenses”, or told “people buy sunglasses with less know-how than they apply to most any other purchase”. Stark warnings indeed. “Glamour” and “Hollywood look” were distastefully caged with quote marks for fear we might start wearing sunglasses for fun. So with a ‘look what Larry says’ rebellious streak we’ve unleashed that glamour and freed the Hollywood look. We can also better mere know-how. See for yourself...

SUNGLASSES SHOWN IN ADVERTS Find the sunglasses featured in this issue’s adverts a bit easier. Search Page 2: Oakley Holbrook Page 11: She wears D&G 8085. He wears D&G 6078

Page 41: Polo Ralph Lauren 4039 Page 51: Bollé Tetra

Page 23: Givenchy 727

Page 55: Ray-Ban Opthalmic

Pages 27: Vogue 2665

Inside back cover: Police 8516

Page 31: adidas Supernova

Back cover: Ray-Ban Cats 1000

Page 37: DKNY 4076

04 Hot, Hot, Hot: Summer Beach Style 12 Mr Oliver Peoples: “If I wasn’t designing eyewear I would probably want to try shoes.” 16 In Tents: Festival packing made easy. 20 As Seen On: Wear it like the celebs. 24 Mosley Tribes: When the wind blows... 28 The road is long: Getting the right sunglasses for running will help you get your result. 32 In Bloom: Which frames are blossoming this summer? We plant some fashion seeds. 56 Smaller Style: Kids need sunglasses too. Plus... Men’s style, What Are You Sporting? Catwalk Reports and our Bestsellers.


Photography: Natalie J Watts Hair: Claire Cox Styling & Make-up: Sarah Nice using M.A.C Cosmetics and Nars Nails: Jess Tonking using Barry M Assistant: Jess Tonking Models: Rebecca @ Zone Models Terry Dormer @ MOT Models Retouching: Catherine Day

Here at Sunglasses Shop we’ve always got one eye on the weather. The golden rays are on the way so get inspired by our hot frames edit 4

Left & ABOVE

Sunglasses: Ray-Ban 4152 Vagabond Top Violet Transparent on Stripe Yellow 105832 Totin vest: Diesel Sienna hat: Mya Blue Beach Face bikini bottoms: Diesel Converse trainers: Stylists own




Sunglasses: Maui Jim Guarda 327-17 Maxwell shorts: Franklin&Marshall

Left & ABOVE RIGHT Her: Marc Jacobs 345 3MY Zebra print kaftan: French Connection

Him: Tom Ford Cary Black OB5 Striped swim shorts: French Connection




Him: Oakley Holbrook oo9102-08


Him: Prada Sport 03MS 1AB9Q1 Aloha swim trunks: Diesel

Middle & RIGHT

Her: Gucci 2899 Blue 72C 9U Black bikini: Halycon Blue



Sunglasses: Prada 05NS Blue 0AX3M1 Black bikini: Halycon Blue

Photography: Natalie J Watts Hair: Claire Cox Styling & Make-up: Sarah Nice using M.A.C Cosmetics and Nars Nails: Jess Tonking using Barry M Assistant: Jess Tonking Models: Rebecca @ Zone Models Terry Dormer @ MOT Models Retouching: Catherine Day


DD8085_6078_1335x1775.indd 1

01/02/11 09:47

The Leight

and the great We ask the man behind the Oliver Peoples eyewear legacy to share his thoughts with us here at Sunglasses Shop.


wo brothers once bought some eyewear at a New York auction. As well as wonderful handmade American frames from the 20s and 30s, the lot also contained a receipt signed by a Mr Oliver Peoples. The brothers ran with the idea and so a brand was born. Discreet of logo but abundant with style Oliver Peoples became a Hollywood phenomenon and the late Mr Oliver Peoples had given his name to an eyewear legacy created by the great Larry Leight.

person have many different choices in regard to the statement their eyewear makes. I was encouraged by a family friend who was an optometrist. I earned a degree as a certified optician and began my journey in the eyewear industry.

It is often the case that most brands see eyewear as an afterthought. What do you see in eyewear that’s different? Eyewear might be an afterthought for some, but the face is what is first seen upon introduction. A glance across a room can reveal so much about a personality. It’s important that eyewear reflects the style and character of a person, not only be a medical device.

Do you prefer designing eyewear for men or women? I like doing both. Men tend to gravitate towards neutral colours and shapes, which fits with the brand’s DNA of timeless and classic designs. I enjoy designing for women because they take risks and will wear bolder statement pieces.

Where does your passion for eyewear come from? It comes from wanting people to look and feel their best while being able to express themselves in a great pair of stylish quality frames. I think it’s important that a

So do you have an ideal wearer? Someone in mind when you make a new frame? I envision designing fashionable, desirable, quality eyewear for progressive and expressive individuals, both men and


If you had never been an optician, would you still be a designer of sorts? I have always been interested in fashion. If I wasn’t designing eyewear I would probably want to try shoes.

le, ning fashionab I envision desig eyewear for ity desirable, qual d progressive an als, id iv u expressive ind men. wo both men and women. Our core customer is confident in their individual style. Being a Los Angeles based brand, we have many recognisable faces in the entertainment industry as our clients. I often say that one of the best parts of this journey over the past 25 years is that the clientele we appeal to is exactly who I have always had in mind. It’s impossible to get hold of some of your most popular frames. Why do you discontinue the great sellers, for example the O Malley? Yes, it is hard to find some of our original and most iconic styles between 1987 and 1994. We kept these styles limited and always understood that the value is enriched if they are not over produced. When you refer to a frame as being ‘not tailored’, what does this mean? Tailored, to me, means cosmetically fitting the face. It also means fitting to one’s style. The special finishes and details that I incorporate in our designs do set us apart from others, but for the most part it is the character and style of the eyewear that seems to always be in perfect timing with fashion.


What about your other passion, surfing? Surfing is about freedom and connecting with the elements of nature and the ocean. It is about the dream of when all GET THE OP LOOK the elements come together and you STRUMMER BLUE CHROME find yourself surfing the most perfect 503111 waves in the world in the most perfect What’s your favourite OP frame? It is a conditions. For me, surfing is the greatest close tie between the 1955, OP-505 and release of the mind and body – being able to the O’Malley, which have recently been relet go of everything else except for that moreleased for the first time as part of a special ment in time when you are in the water. vintage collection. I’d have to say my favourite is the O’Malley (coming to Sunglasses Have you ever designed your own Shop this summer). surfboard? Yes, several times, but I never actually built it. Why this one? It’s just a great, classic style with superior quality and detailing. The super What’s your perfect day then? My perfect thin, aged acetate makes it different from day is spent on the beach at my home in other similar frames in that category. It was Hawaii with my family. It gets even better if worn by actor Christian Bale in the infamous, the conditions and surf are perfect. “American Psycho.” which was a great moment in our company history. They say in the And your favourite frame – one that’s book that he redefines a way a Wall Street not OP? The Identity frame I designed for business man dress, Valentino suit, Gucci Andy Warhol in the 80s. The Identity was a loafers, and Oliver Peoples glasses… or one-off piece designed exclusively for Andy something like that. Warhol and was worn for German Vogue’s 1987 June cover shot. It gave me the confiDo you like the limelight or are you more dence to start my own brand and is what really started it all for me. That feeling of seeing of the reclusive artist type? I wouldn’t say I’m the limelight type, but I’m definitely the cover is one I will always remember. not reclusive. I enjoy being surrounded by friends, artists and anyone with passion to share.


Altman Matte Onyx 103N5 POLARISED


And finally, if you had a thinking cap, what brand would it be? It would have to be Hermes. It’s a classic, luxury brand with great heritage and understated designs like ours. ML

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30/3/11 15:43:53

Isle of Wight

When: 10th-12th June Where: Isle of Wight, England Who’s Playing: Kings of Leon, Foo Fighters, Kasabian, Kaiser Chiefs, Pulp, Iggy and the Stooges, Seasick Steve, Plan B. What: Isle of Wight kickstarts the season in style. The first festival on the calendar, it’s also one of the biggest ever – in 1970 more than half a million descended on the Isle for a truly legendary gathering. Fans: Keith Lemon, Florence Welch, Kate Moss, Nick Grimshaw, Alexa Chung Dress Code: The Ray-Ban Rooms make an appearance so accessorising is essential. Don’t get left out! Bowler hats, scarves and, of course, sunglasses flock to the Isle, so join the accessory army! Perfect Pair:The Ray-Ban Rooms are about - get those aviators out.


When: 16th-18th June Where: The city of marvels, Barcelona Who’s Playing: Underworld, MIA, Aphex Twin, Magnetic Man What: By day – the heart of Barcelona, by night – a giant warehouse on the city’s outskirts. No fields in sight, no rock’n’roll, just electronic music that hipster crowds flock to in droves. Fans: Grace Jones, James Murphy, Hot Chip’s Alexis Taylor Dress Code: Ironic T-shirts, plaid shorts and lots of trendy moustaches. Spain starts the party when most Brits are heading back for their beauty sleep, so wear what keeps up. Red Bull essential. Perfect Pair: Focus on the party, keep a clear head – crystal clear – with this retro inspired wayfarer from Oliver Peoples.

Ray-Ban 3025 Aviator Gold L0205

! t s e b is

nd so any festivals a to m so ’s re e h T op guide It’s summer. Sunglasses Sh s it easy. LA e h T s. e m a fr many make ld be wearing what you shou 16

Oliver Peoples Sheldrake 5036


When: 22nd-26th June Where: Worthy Farm near Glastonbury Who’s Playing: U2, Coldplay, Beyonce, Elbow, Fleet Foxes What: The world’s largest open-air festival, four decades of quality music and lots and lots of mud. Artists make or break their career here - shows from Blur, Radiohead and Coldplay made them legends. Fans: Kate Moss, Alexa Chung, Daisy Lowe, Rhys Ifans, Sienna Miller Dress Code: Eccentric and endearing, the Moss-Miller boho look never fails. Wellies are number one on the must-have list – don’t get caught out by a Glasto monsoon! Perfect Pair: Embrace Glastonbury’s hippy roots with Ray-Ban’s ultimate Rayfestival icon, the 2140 Wayfarer. Ban 2140


When: 30th June-3rd July Where: The Viking city of Roskilde, Denmark Who’s Playing: Kings of Leon, Iron Maiden, Big Boi, PJ Harvey, Bright Eyes What: One of Europe’s oldest festivals, Roskilde is also one of Europe’s nakedest. The annual naked run is a reminder of Roskilde’s original hippy vibes – vibes replaced now by big tents and even bigger acts. Fans: Lily Allen, Bob Dylan, Liam Gallagher Dress Code: Flaky Danish summers give Roskilde the spirit of Glastonbury. Dress your best off-duty, and dress all the way down if you’re doing the nude run. Perfect Pair: Roskilde’s eclectic line-up demands equally eclectic eyewear - Dragon’s got that covered.


Dragon Brigade X Ray Bronze 720-1431

The crowd, the stage and the atmosphere at the Roskilde Festival Denmark. Photo by Thorsten Overgaard/ Redferns/getty


Exit Festival

When: 7th-10th July Where: The Fortress of Novi Sad, Serbia Who’s Playing: Arcade Fire, Pulp, Portishead, Grinderman, Magnetic Man, Digitalism What: Born out of Serbian political protests, Exit today is one of Europe’s biggest festivals and world-famous headliners play in the grounds of a historic fortress. Fans: Juliette Lewis, John Lydon Dress Code: This is deepest, darkest central Europe. Everything from heavy metal to neon-flavoured Euro-trance waits behind the walls of the fortress so be ready for anything. Perfect Pair: Don’t make an early exit. Stay super stylish in Ray-Ban round Ray-Ban rim alternative 4141 wayfarers. 4141 Top

Dark Red on Black 769


When: 14th-17th July, height of the Spanish summer Where: Spain’s East Coast Who’s Playing: Arctic Monkeys, The Strokes, Beirut, Elbow, Friendly Fires, Mumford & Sons, Paolo Nutini, Pendulum, Professor Green, The Streets, Tinie Tempah What: A seaside festival smack in Spanish resort country. Nine days of sun, sea and sangria for tanned punters camping out in front of Europe’s biggest acts. Fans: Bianca Gascoigne, Lily Allen Dress Code: Leave the wellies at home, Benicassim may be held in fields but the Spanish summer demands straw hats, T-shirts, shorts – as light as possible, as little as possible. Perfect Pair: Stay cool – get Carrera with Carrera’s Endurance aviator Endurance Cyclamen and bask in Beni’s blazing sun. JOQ


Sziget Festival

When: 10th-15th August Where: Old Buda Island, Budapest Who’s playing: Amy Winehouse, Dizzee Rascal, Good Charlotte, Interpol, Kasabian, The Maccabees, Pulp, Skunk Anansie What: The European festival. Half of Sziget’s festival-goers come from outside Hungary to pitch up and pitch in to one of Europe’s loudest. Fans: Michael Stipe, Pink, Kele Okereke, Juliette Lewis Dress Code: Sziget gets messy. Rumours abound of partiers emerging from gigs covered in mud but wearing the biggest smiles. So dress simple, and brace for fun times. Perfect Pair: Rugged, last-the-distance Holbrook from Oakley will do the trick.

Oakley Holbrook Polished Black

V Festival

When: 20th-21st August Where: England, Hylands Park in Chelmsford and Weston Park in South Staffordshire. Who’s Playing: Eminem, Rihanna, Arctic Monkeys, Plan B. What: Two locations, one star studded line-up. V festival challenges the great English rivalry of north vs south to see which crowd can make the most noise. Fans: Coleen Rooney, Billie Piper, Holly Willoughby, Gareth Gates, Drew Barrymore Dress Code: It’s Glastonbury without the mud - boho not hobo. Wear what’s bright but practical and don’t take risks with the British summertime - welly boots essential. Perfect Pair: No time for timid. Flamboyant, flashy, funky – Oakley Frogskin.

Oakley Frogskins Black 03-223 Polarised

The cheering crowd at Sziget Festival in Budapest, Hungary. REBEL Media/ Getty Images


Gerard Butler

Jamie Hince

Ray-Ban 4125, 710/51: The Kills

Gucci 1946, KJ1 3H: Of recent

Or try the Jeepers Peepers Sydney Black JP436: Style without the price tag. Jeepers Peepers’ trendy summer frames include this cool and contemporary aviator.

frontman and recently Mr Kate Moss, is spotted wearing Ray-Ban CATS 5000 at the Louis Vuitton fashion show in Paris. Given the lo-fi sound of The Kills, it’s no surprise that Jamie loves the vintage-style dark Havana that is so quietly understated. Nothing dates quicker than flash frames, and these CATS are purrfect.

Or try the Paul Smith 8038 Brown 2921 61: One of the coolest aviator designs right now, this classic, round tortoiseshell frame from Paul Smith.

Rosie Huntington-Whitely

Chanel 5184, C7143B: The supermodel has replaced Megan Fox as the lead female role in the new Transformers movie and here she’s also taking the lead with Chanel’s glamorous 5184. Luxurious Chanel padding with a cat eyed frame, these sunglasses are nothing short of amazing. Or try the Lulu Guinness Angelina: It’s the latest temptation from the Lulu Guinness collection. Great for your sixties summer wardrobe, its curved shape is perfect for day into night, or even your summer holiday. 20

our usually wellgroomed Gerard Butler is looking more Californian than ever. The hot Scot’s locks are blonder and longer as he opts for surf style over the sharp suits we’re used to seeing. One of our favourite exports Gerard loves aviators too, rarely stepping out without them these days. Here at LAX he’s gone for Gucci, and that aviator shape is perfect for this beach boy.

We just wouldn’t be doing our job if we didn’t tune in to our favourite celeb trendsetters. Andie White

Victoria Beckham

Or try the Linda Farrow Luxe Lfl714:

Old school style with a modern twist, Linda Farrow Luxe are eyecatching frames. The perfect start to a fashionably vintage look.

Oliver Peoples Sheldrake With his offbeat style choices Robert Downey Jr. really marches to the sound of his own drum. Rather than putting on sunglasses to eat al fresco he instead puts them on for prestigious red carpet events such as the Oscars. This time it is the Oliver Peoples Sheldrake, with that little round frame, which marks him out as somewhat maverick. It’s perfectly suited to his laid back style though. A round frame is also the hottest must-have this season.

How About: Tom Ford Carter Drawing from the 60s and 70s, these John Lennon inspired frames are bang-on-trend this season. Expect big things.

Or Try: Persol 2988 Perfect for injecting seventies style into your wardrobe or concealing tired after-party eyes in classic style.


VB0062 Black: The nation’s beloved Victoria won’t let her baby bump get in the way of her coveted style. Here hiding behind oversized sunglasses as she passed the paparazzi, the designer rarely steps out of house without her staple wardrobe item the oversized frame. She favours glamorous versions such as this fab number from the brand new Victoria Beckham sunglasses collection.

Robert Downey Jr.

The Row Row 74 Red The Row Row 14 BLACK


With a name inspired by Saville Row the Olsen twins’ label The Row is bespoke tailoring for modern day classics. Now they’ve got sunglasses.



vibe. Branding is kept to a minimum, but is sought after with intricate Rs, ‘hidden’ almost like rare treasures on the ear socks, arms and temples of the collection. Linking to the mainline apparel collection, The Row eyewear includes luxe leather detailing that makes a traditional contrast against the modern day materials that the designers have used. Encased in outlandishly edgy but sophisticated leather embossed sunglass cases, The Row eyewear is darkly opulent, without being frilly, from start to finish. Beautiful, intriguing and fiercely setting trends, the Olsen twins may look like butter wouldn’t melt, but these pint sized fashionistas are a force not to be reckoned with. Both glamour grunge princesses are razor sharp when it comes to what’s hot and have created an empire that is set to see them become one of the largest players in mid-twentyfirst-century American fashion. And they’re still only 24.


he Olsen twins are style icons. Every 5 feet 1 apiece of them is proof that they have a sense of style that can’t be bought or taught. Screaming effortless, downtown-cool, Sunglasses Shop couldn’t wait to get its mitts on the first Olsen eyewear collection, The Row. Fans of their own eyewear too, the Olsen girls are often papped sporting something from their collection, which is heavily inspired by their extensive collection of vintage pieces. Inspecting each frill, layer and stitch of their pre loved finds, the girls count their fascination as a main influence on their designs. The Row Eyewear collection consists of premium framework that lends itself to a unisex audience. The palette includes a concoction of subtly lux horns, tortoiseshells and classic black, with the lenses following suit for an incognito, socool-its-horizontal

What’s in a

NAME? Mosley Tribes is a wonderful adventure captured in amazing sunglasses shapes. Each season Mosley Tribes travels to a new place, a destination that becomes the basis for the Mosley inspiration. It’s a sunglasses dream world.


osley Tribes comes from the heart and childhood of Larry Leight, the man who co-founded the phenomenon that is Oliver Peoples. He and also OP employee Bill Barton, came up with the idea of a new line of sunglasses back in 2005, and since then Mosley has looked to New York, Italy, Santé Fe New Mexico and recently Hawaii to inspire its wonderful designs. Mosley’s style is found in the very earth of the places it visits, in the hearts of the people and the artists that live there. But for Larry Leight Mosley Tribes offers him the chance to take his designs to new place. While the Sunset Boulevard home of Oliver Peoples means its collections sit beautifully on the face of Hollywood, with Mosley Larry Leight can bring a new synergy between style and utility. Naturally Hollywood stars love Mosley just as much as Oliver Peoples, with Jay Z, Reese Witherspoon and David Beckham all fans. “Mosley Tribes offers me the opportunity to play around with different cultures and


Mosley Tribes Hillyard Tortoise 100931

trends,” says Larry. “It was actually inspired by my childhood in Santa Monica, surfing and skating, Lords of Dogtown days.” This season it was the beautiful Kauai in Hawaii lent its landscape to the Mosley dream and as the collection was inspired by global exploration, so the islands provided the perfect terrain. Hawaii was the perfect location to bring the season’s designs to life. “Kauai is called the Garden Isle for a good reason,” says Patrick Wright Mosley’s Art Director. “More rainfall occurs here than

Mosley Tribes Raynes Gold 503552

Mosley Tribes Summer 2011 ad campaign images inspired by the Island of Kauai

Mosley Tribes Chambers Grey Havana 106911

Mosley Tribes Chayne Gold 1179

Mosley Tribes Patterson Black and White 107411

anywhere else in the world and therefore the Island boasts immense rain forests, spectacular jungles and epic waterfalls. “Though we chose Kauai for its diverse array of tropical and arid landscapes and how well it fits with our theme for the season,” he added, “there is also a personal connection to this location. Larry has travelled to Kauai regularly for the last 35 years and has close ties and extensive knowledge of the Island. I myself also have close ties to Kauai, travelling there as a child to visit family and spending summers exploring the small island.” Talking of some of Mosley’s other collaborations, Larry says that each artist they work with brings a unique quality to the table. One

of last season’s highlights was during an incredible exploration into the New Mexico desert. Mosley Tribes visited Darren Vigil Gray, an artist of Apache descent known for his dreamscapes, landscapes and portraits. Mosley observed Gray and documented his process of creativity. How all this comes together in a pair of sunglasses is a natural process. “It really comes full circle,” said Larry. “From the birth of the idea, to the influencer, the creation and back to the wearer. Everything and everyone is ultimately connected in some way.” No-one is sure where Mosley will end up next season – its islands campaign has been wrapped up – but whichever direction Mosley takes, it’s sure to be a ride on the wind.


Ray-Ban 3025 Aviator

Police 1665

Dior Bagatelle

Oakley Antix

Trends move fast and sometimes it can be hard keeping up with what’s hot. Our seasonal best sellers are sure to keep your cool when it’s hot outside. FE

Bestsellers Firm Favourite: Ray-Ban 3025 Aviator

Summer Spend Up: Dior Bagatelle

The smart style of the aviator is relentless and as sunglasses go it doesn’t really get more classic. You can always rely on the Ray-Ban 3025 to see you through the summer in style. That teardrop styling suits most face shapes and stamps effortless cool on any ensemble. We say opt for the silver mirror with the polarised lens for your every occasion pair. But Ray-Ban has any number of angles on that iconic shape too.

If you’re splashing out on a getaway this summer we think Dior’s playful Bagatelle is the perfect pair to match. This 50s inspired cat-eye is a celeb favourite and is oh so easy to wear. Add a luxurious edge to your maxi dress and sandals combo this summer.

Festival Funshine: Police 1665 For a festival friendly frame, another Sunglasses Shop One To Watch is Police’s retro infused 1665 aviator. Right out of the seventies, its sleek curves are bang on trend and makes for a fun frame, that’s well suited to those festival frolics.


Antix Attitude: Oakley Antix It’s summer and you’ll be wanting to get outside. So for your cycle in the sunshine or run along the river, Sunglasses Shop is shouting about Oakley’s Antix. Get a standard frame or customise it with your own choice lens and frame colours. Whether you’re out in the field or relaxed, deck chair ready and towel perfectly positioned, top off your look with the perfect sunnies.


VO_2665SB_1335x1775.indd 1

21/12/10 10:23


Long distance running is a real marathon. Why make it harder?


Dean Mouhtaropoulos/Getty Images


e’re always telling you how important sunglasses are when you’re running but it’s one area that’s still being erm... overlooked. adidas tell us that each year they see many, many of the 36,000 people arriving ready for the London Marathon without any proper eyewear. They have seen countless people making last-minute DIY prescriptions, taping glasses to the inside of sunglasses or arriving with glasses that are heavy and unfit for the long journey ahead. The 26 miles of marathon is a lot to cover, whereas your eyes aren’t. With poor fitting eyewear, especially where prescriptions are concerned, a marathon can become a real slog and as one runner tells us, “I now consider sunglasses a vital piece of my running attire.” And naturally so do we. “Our slogan is ‘See Better. Be Better’ and this is definitely the case when it comes to the marathon,” says adidas Sports Marketing Manager, James Hendy. “It’s essential that you have the right eyewear as 26 miles is a huge challenge so you need to be confident that your eyewear will provide you the comfort and protection you need to make it to the finish line.” Of course, sunglasses can offer you all sorts of advantages when it comes to these, the biggest of the world’s running races. Bet-

THEY RUN Taping sunglasses to your specs won’t get the result you want. ON YOUR MARKS... Run hard and fast, recommended for running

adidas Adivista S Shiny Black 6050

Oakley Flak Jacket Polished White 03-882

adidas Adizero S Matt Black 6052

Bolle Shift Plating Gunmetal 10962 Polarised

ter protection, less squinting and improved concentration are all there, alongside the basic requirement of being able to see the runner in front of you. While lesser eyewear can take the strain of a marathon harder than your body, and may not even see you through to the finish, adidas have among its frame choices some that weigh about the same as a pair of shoelaces, which is brilliant for that hardest of home straights. “In the past, some runners have arrived with DIY prescription sunglasses where they have attempted to tape their specs to their sunglasses,” James warns. “They are delighted to find out that prescription solutions are available in the adidas sunglass range and that the options are very simple and effective to use.” And where do poor-sighted runners see these options? Often during the London Marathon Expo at London Docklands’ ExCel Centre, of course. In the week prior to the race runners can register, get their numbers and visit a whole range of sporting booths. Twice as many people visit the Expo as those who will actually take part in the marathon. That means there’s a lot of people who really want to


see something. You can pick out your ideal running sunglasses and try them out on a lap of adidas The Shield Bronze the adidas booth. 6102 Key frames in the adidas running arsenal include Adizero, T-sight, Shield, Adivista and Adilibria Shield. adidas believe that not enough people know about these prescription options, so consider that if you’re not running a marathon you’ll still have a season of squinting ahead of you to contend with, or a huge sellotape bill. “For me personally,” says Joe Elliott who is a marathon runner, “if I do not wear my sunglasses whilst running then I tend to screw up my eyes which in turn hunches my shoulders and prevents me from relaxing properly whilst running. “It is worth trying on a number of pairs as you have to be certain they will be comfort-

Joe Elliott sporting his adidas Shield. He finished the marathon in an impressive 2:56:56, a PB in London. Photo by Jay Thain

able during your long runs,” he added. “It is also important that they are not going to steam up after 45 minutes so it is worth paying a little extra for the quality pairs.” It’s all advice we recommend every runner should look at with open eyes this summer.

adidas Rx Options, What you can get: Performance Insert:

Direct Inframe Glazing:

Can be integrated easily and rapidly into adidas performance sports eyewear without interfering with the functionality. Cost effective and easy to glaze.

Many adidas models offer the option to glaze straight onto the lens.

Rimless Performance Insert: Like the full-rimmed version it’s cost effective and easy to glaze. It’s almost invisible and the deeper lens shape means its suitable for bifocals and progressive lenses.


Rx optical Adapter: Designed for the performance sport models, it’s the best looking option and has the widest field of vision. Greater possibilities for glazing.

adidas RX Ready Rim Performance Insert Clear 6061

Silhouette International Schmied AG, adidas Global Licensee, adidas, the 3-Bars logo, and the 3-Stripes mark are registered trademarks of the adidas Group Silhouette International Schmied AG, adidas Global Licensee. Le nom adidas, le logo 3-Barres et la marque aux 3 Bandes sont des marques deposées par le Groupe adidas. Photo: Jo Caird

see better. be better.

Bevan Docherty, NZL

wrap around view

Supernova™ pro See everything, feel nothing. The widest field of vision and absolut light weight guarantee a run-ready design.

support your vision —

uSunglasses: Linda Farrow Luxe LFL675 Burgundy Dress: H&M Shoes: Kurt Geiger Vintage necklace: Rokit

tSunglasses: House of Harlow 4597 White jacket: Warehouse Floral top: H&M Vintage belt: Rokit Cream shoes: Dune ttSunglasses: Vogue 2665SB Vintage jumpsuit: Rokit Wedges: Aldo


tSunglasses: Victoria Beckham VB0071 Pink crop shirt: Never Fully Dressed Floral shorts: H&M Boots: Office ttSunglasses: Matthew Williamson MW911 Fluro Yellow Tie dye beach dress: Warehouse Orange Shoes: Alexandre Birman uSunglasses: The Row ROW034 GOLD Orange silk shorts: Warehouse Floral Jacket: H&M Sandals: Diane Von Furstenberg

Photography: Natalie J Watts Hair: Claire Cox Styling: Michelle Rowe Make-up: Sarah Nice using M.A.C Cosmetics and E.L.F AssistantS: Jess Tonking & Polly Hayward Models: Michaela and Gloria @ Zone Models Retouching: Catherine Day NAILS: Jess Tonking using Barry M



uSunglasses: Agent Provocateur Kiss Me Pink Sundress: Warehouse

uSunglasses: Dior Paname Blue Outfit: Never Fully Dressed


qSunglasses: The Row ROW82 TORTOISE Vintage maxi dress: Rokit


uSunglasses: Alexander Wang AW14 Skirt: Never Fully Dressed Vintage belt: Rokit Vintage top: Rokit

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01/02/11 12:28

A List Style: Penny steals the show wearing Lulu Guiness Ingrid. These retro delights were the cherry on top of an elegant ensemble. The polka dot cat eye frame straight out of the 50s, adds Hollywood glamour to some chic attire.




Prada 03ns

Bold and Bright: Saleen taps into the bloc colour trend this season with an electric blue jumpsuit and a ravishing red blazer. Perfectly finished with the Prada 03ns which adds a seductive edge to a playful outfit.

Model Male: Pete’s effortless style makes him the only male in our edit. Donning the Oliver Goldsmith Carl in bottle green, Pete has the perfect transitional outfit from winter to spring, with the Carl adding a twist of colour.

As always at London Fashion Week individuality stood out. This time, with a few exceptions, the attending fashionistas and dedicated followers of stylishness opted for autumnal colours; the ladies wore their heels sky high and the oversized cardigan was a front row VIP. Of course Sunglasses Shop was there too. Here’s our edit. Photography: JESS TONKING and Frances Emery

Mix & Match: Here Bella takes inspiration from eras past and matches 50s attire with Vivienne Westwood sunnies. Those fiery red locks compliment a teal jacket and on-trend hat. Subtle style with a hint of glamour.



RAY-BAN 2140 wayfarer

Fashion Forward: We can rely on Harper’s Bazaar Senior Fashion Editor Joanna to pull a statement look out of the bag. Teaming an eye popping blue skirt with Ray-Ban’s iconic Wayfarer and red lippy, for a retro chic look.

Neon Glow: Jessica uses this summer’s neon trend to give her outfit an extra dimension, adding a pop of colour to her muted get-up with Matthew Williamson sunglasses. Somerset House backdrop optional.


First Look...

New to Sunglasses Shop. In our eyes, summer must-haves. Seventies Hip without the Hippy

DVF 518 Black 001

The official launch of DIANE von FURSTENBERG sunglasses was one of the most eagerly awaited of the year so far, not least because it has been years since DVF has had signature shades on the market, but because the with the seventies returned to trend, who better to create this season’s sunglasses than seventies style queen DVF? Imagine a young Diane Von Furstenberg in the seventies and you instantly have a feel for her signature shades. Signature DVF details such as love knots and kissing lips appear throughout the collection, and even prints from her famed wrap dresses. Consequently DVF has been flying off the shelves as more and more fashionistas discover the perfect accessory for their seventies style wrap dress. Each frame is expertly crafted and 100 per cent gorgeous.

Oliver Goldsmith - A Family Affair

Oliver Goldsmith Audrey Dark Tortoiseshell

For years P. Oliver Goldsmith’s frames had a cult following among the most stylish men and women the sixties had to offer. His bespoke pieces for Hollywood both on and off screen appeared in fashion magazines around the world. Word spread inspiring countless copies. His client list name checked every and anyone including Grace Kelly, Audrey Hepburn, Michael Cain and Sophia Loren. But in 1976 Oliver Goldsmith suddenly closed its doors and the beloved label disappeared. That is until in 2005 after his granddaughter Claire Goldsmith rediscovered the brand and decided to re-release classic designs from its archives. Each one is individually hand-shaped and hand-polished, resulting in a rich sheen and available in an array of colours. To get your hands on these exclusive frames, best put your name on the waiting list now.


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14/01/11 09:34

The spring/summer runway was a riot of colour, planted with florals and models who catwalked their way back to the stylish seventies. Sunglasses Shop looks at the season’s must-haves. CH

Seasons in the Venturelli/Getty


Channel the trend


Ray-Ban 2140 Wayfarer Blue Flowers 102132

Dior Ondine Black 807 HD

Dolce and Gabbana 4077M

D&G in bloom on the Catwalk

The spring/summer catwalk has a veritable gardener’s world of floral fancies to inspire your wardrobe for our favourite time of year. Summer is seriously fun at D&G as the seventies came via the Good Life with old school florals and gingham. The catwalk was even lined with summer bedding. But this is not to be mistaken for a summer of love; this flower power has its own particular and varied personality. For your flowers to really flourish, you need to observe minimalism, a sense of fun and a bit of attitude. Pared down cuts and a certain primness is spliced with peek-a-boo lace with the odd eyeball and near-wellie to boot.


Matthew Williamson Mw911 Fluro Yellow

Prada 03NS Green White Stripe DAM3M1

Gucci 3193 Brown Fuschia OS6 K8

Pascal Le Segretain/Getty Images

Channel the trend

Dior multi-coloured and ready to wear

Colour is of course a perennial thing for spring and summer, but a distinct newness pervaded the runway. Brights, primaries and neons were fully explored and cat eyes were essential to the house of Christian Dior as it channelled Bettie Page in fluro. At Raf Simons we saw a stroke of very deliberate colour beneath a box fresh tee, in the form of architectural blocking. Glorious colour also clashed, bashed and crashed, but never matched at Jil Sander, Sportmax and Versus. Lace was given a new kick with neons and brights at Christopher Kane and Erdem and it was back to basics with primaries too. Prada was one of the most memorable colour fests for the spring/summer catwalk with primaries and brights played against black stripes – a mischievous monkey and the odd banana thrown in for fun and more colour. High lighter neon was the perfect foil for tamer hues and florals. spring/summer’s hardcore colour concerns also had a fixation with full on blues via Dior, Miu Miu and Celine. At Pucci it was teamed perfectly with tan leather and suede accessories.



Seventies style was rife and for this trend sunglasses are key. In this era, size matters. Large, luxe aviators and oversized frames are mandatory. At Marc Jacobs the disco era was interpreted with a luxuriance, and a modern vibe. At Miu Miu, amongst a smattering of references, seventies glam rock served its purpose in heavy silver jackets. Muses for the season have been Bianca Jagger, Diane Keaton and Jodie Foster’s Iris of Scorsese’s 1976 classic Taxi Driver.

Channel the trend

Yves Saint Laurent 6322 Grey Havana 0G1 Dior Sydney Brown COK HA

Marc Jacobs goes seventies

Fernanda Calfat/Getty Images


Oliver Peoples Nicola Crystal Prarie Rose 105813

Diane Von Furstenberg 510 Honey 272

HOT BRAND Nooka Mercury Pink & Mecury BLUE

Go Neon in Nooka


t only six years young the brand from New York artist Matthew Waldman is already hitting big. Before launching his first watch collection on his own label, Waldman had designed for the Japanese watch company Seiko. Now Nooka have their own ranges of not only watches but also fragrances, jewellery and of course eyewear. The Mercury collection is one not to be missed by anyone. Futuristic angles, frames in vibrant colours and mirrored lenses captivate. These bold shades guarantee you a fashion statement that won’t soon be forgotten. And even though beauty knows no pain, that’s already been taken care of as well. You can relax knowing that the rubber nose piece and ear guards provide comfort while you are strutting down the streets like they are a New York catwalk. VR

Photography: Natalie J Watts Styling: Sarah Nice Models: Chui & Aron V

Hair: Dan Smith

Retouching: Catherine Day

uSunglasses: Emporio Armani 9715 gold White polo shirt: Ted Baker

with Substance


tSunglasses: Ray-Ban 2140 Wayfarer Black Gradient Lemon shirt: YSL Vintage uSunglasses: Polo 4055 Havana Denim long sleeve shirt: Snake & Dagger uuSunglasses: Burberry 4091 Brown Blue striped jersey: Lyle & Scott uuSunglasses: Tom Ford Cary Black White Vest: Calvin Klein



pSunglasses: DSquared 0022 Short sleeved pink check shirt: Ralph Lauren


uSunglasses: Oliver Peoples Jack One Chrome 5042R5 Sweater: Qusami Homme

uSunglasses: Paul Smith Romily 100587 Gingham shirt: Ted Baker


in style W

ith the release of its celebratory ‘1921’ collection Gucci, not so long ago voted the most coveted luxury brand in the world, looks back at its 90-year-journey. As with any ninety-year-old, the face has changed over the years and Gucci’s face is its talented creative directors who have included Tom Ford, current director Frida Giannini, and Dawn Mello (who hired Ford back in 1990). Today Gucci still captivates and with $3.4 billion in sales last year, it’s looking good for ninety.

Luggage and Luxe: Working at London’s Savoy, Guccio Gucci watched how luxury permeated everything the swanky guests brought, even down to their luggage. In 1921 Gucci opened up a leather goods shop in his native city of Florence, Italy. Success soon led to expansion. Gucci’s traditional horse bit motif (see the 3098 sunglasses below) began to appear and in 1990 the Metropolitan Museum of Art acquired the

For your journey.... We recommend these perfect travelling companions Gucci 1627 Lead Grey Q20


Gucci 3098 Havana 791

It started with luggage and Gucci is still looking good 90 years later in the Fiat 500. Sunglasses Shop follows Gucci’s journey. AW

Gucci horse bit loafer as part of its ongoing collection, showing the timelessness of Gucci designs. Iconic: Much of today’s Gucci is still based its iconic past. The bamboo handbag, introduced in 1953 became a Hollywood favourite. Elizabeth Taylor, Grace Kelly and Sophia Loren were fans and today’s bamboo bag is the same notion, except that back then the skilled Gucci craftsman had needed clever solutions to post war rationing. In the sixties, after Jackie Onassis was constantly spotted clutching a Gucci bag, it was renamed Jackie O and is still one of Gucci’s bestsellers. The green-red-green horse saddle webbing (see the 1627 sunglasses below) found on clothing and accessories also became the hallmark of connoisseurs. Retro Future: These days the house of Gucci has of course entered the social media stage with Gucci Eyeweb. Gucci has also gone eco-friendly with a campaign to reduce its impact on the environment, and Gucci presents its first childrenswear collection, that includes a sunglasses range, fronted by Jennifer Lopez’s twins Emme and Maximillion. To celebrate Gucci gave a $1million donation to UNICEF’s ‘Schools for Africa’. Gucci continues to reinvent and continues to travel with style. Case in point is the 2011Gucci-Fiat 500 luxe car collaboration.

Copyright Ska n dia Tea m GBR

When there’s zero tolerance for anything but zero tolerance.

Official Supplier

the world you compete and play in is not a forgiving one, which is why clarity is so important.

Polarized Hydrophobic Coating

bollé Marine sunglasses give you just that by bringing together multiple technologies. embedded polarization and an anti-reflective coating eliminate distracting glare and help you see the breeze, while a hydrophobic coating repels water for a clear line of sight at all times. With bollé Marine you’ll also get outstanding uVa/uVb protection and our scratch-defying carbo-glas® coating on both sides of the lens. and all Marine lenses are encased in light-weight nylon frames with thermogrip® nose pads and temple tips, ensuring the HydrophobicCOATING sunglasses stay in place. available in Offshore Blue for harsh light conditions and Inland Gold lens for lower light conditions.

p olar ize d hydr oph obic c o at ing ant i-r ef le ct i ve c ar b o-gla s ® c o at ing u va / u v b pr ot e ct ion light weight, durable fram e s t h er m ogr ip ®

bollé tetra


f lo at ing n e ck c or d


l i f e, s i n c e


Tried and tested. The forest, an urban jungle and the 2012 London Olympic mountain biking track. Sunglasses Shop gets active outdoors.

running Sunglasses for

Photography: Al Underwood Run: Selina Skate: Glenn and Jamie Bike: Bill, Steve and Phil

uSunglasses: Bloc Leopard White and pink W205


uSunglasses: Arnette fire drill pink

uuSunglasses: Oakley Frogskins Collectors Edition Marine Fade

Sunglasses for


tSunglasses: Oakley Custom Half Jacket

uSunglasses: adidas Evil Eye Pro transparent orange 6080

qSunglasses: Nike Impel EV0474 001

cycling Sunglasses for

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14/02/11 11:31


Eyes Little sunglasses are the next big thing. Today the range for children has never been better so introduce your perfect pair to a perfect pair for a life-time of protection from those harmful UV rays. We think every kid should own a pair. Inject some serious style to your little ones’ wardrobe this summer with some funshine frames. JT


Gucci 5001-ehy-pn-pink If your little girl is a pretty in pink princess, then Gucci’s 5001 will make her bubble with excitement. Perfectly round, these baby pink shades are a must have accessory.

Police SK511-silver For you it’s a statement visor that will ensure your kiddie-wink is the most fashion forward and seriously stylish kid this summer. For them Police’s SK511 are cool-looking sunglasses with a polarised lens that means hours of glare-beating fun.

Mini Adventurers

Cebe 1973-metallic yellow

Polaroid p0104b-blue

If they’re more into climbing trees than dressing up the Cebe 1973 is the ideal frame. Durable and boasting extra grip temples, they ensure a comfortable and secure fit. With a splash of yellow, your little tomboys will love these cute frames.

A cute blue frame for the little boy with a car obsession, these frames are top gear. With the car on the arms too it will be a happy little driver indeed at the top of the leader board.



Ray-Ban 9035-Turquoise Why shouldn’t the little ones have a smaller version of the world’s most iconic frame too? Ray-Ban’s wee Wayfarer in bright turquoise could be the shades for your industrious little pirate or your prim ballerina. With its iconic status this will turn heads on the monkey bars.

Zoobug-Kat Red For a fun silhouette that our favourite celebs are wearing these Zoobug will complete the outfit of any budding starlet. The Kat really purrs Hollywood status. Adjustable pink rubber tips can tailor the perfect fit and diamantes mean your little star will shine in the summer sun.

Bolle Swisher As fast as those kids might run these frames won’t go anywhere that your little athletes won’t want them to. The Swisher is a sporty wrap, with polarised lenses and flexible rubber arms for a perfect fit.


akley’s superior technology just keeps on coming and this summer watch out for its latest release the Fast Jacket. It’s the next evolution of Oakley eyewear technology and the first semi-rimless model to use Oakley’s SwitchLock technology. Oakley fans will remember the groundbreaking Jawbone, released two years ago and lauded for its revolutionary SwitchLock Technology. The new Fast Jacket is like the Jawbone, but without the jawbone. If you’ve ever seen Oakley’s amazing Jawbone you’ll know what we mean and you’ll know straight away why it was so called. The SwitchLock opens the bottom half of the frame wide like a skeletal dinosaur jaw. You just swap your lenses and went about your business. It has a smaller brother too – the Split Jacket. Brilliantly easy. For us at Sunglasses Shop the Jawbone is one of the best ever frames in the world of performance sunglasses and the new Fast Jacket evolves all that clever SwitchLock technology.


Director Daniel Puddick

Operations Director Andrew Puddick

Marketing Director Dagmara Barcz

Editor Matthew Lyle

Creative Director Alix Lawrence

Content and Style Editor Sarah Nice

Contributing writers and researchers Andie White Cassandra Hollis Frances Emery Lewis Anderson Jess Tonking Vini Ratnamaheson

Photography Jess Tonking assisted by Frances Emery

Contributing Photographers Natalie J Watts Al Underwood

Partnership or advertising enquiries email us:

Printed by Marstan Press



ou may think choosing from the blinding array of sunglasses on the market can be difficult. Here at Sunglasses Shop we believe there is a frame to suit every face and fit each and every personal style. We’ll bring you the widest range of frames, an easy to use and secure website, the absolute latest that’s in and on trend, with excellent customer service. ON TREND We have a dedicated team of style advisors with their fingers on the pulse of everything that’s fashion. This continual monitoring of what the celebrities are up to and wearing, plus our relationship with the biggest brands, means we stay well ahead of all the latest trends to make sure the sunglasses you want are readily available. EXPERT STAFF Every day our specialist and highly-trained staff guide people into making the correct eyewear choices for their personal circumstances. Whether your need is for big-hitting fashion brands or in-depth technical knowledge about a lens, Sunglasses Shop staff will help get you get the sunglasses you want at a price that’s right for you. We really are the experts. EXTENSIVE BRANDS AND PRODUCTS We bring you the biggest and best of brands, including Chanel, Dior, Gucci, Oakley, Ray-Ban

and Tom Ford, with all their styles in stock and immediately available for you. We have thousands upon thousands of products. GREAT SERVICE We built this business on top-notch customer service and that’s still our main concern. With us, you’ll get free and next day delivery in the UK, and a freephone number with expert advice on the other end. You’ll also get protective packaging, great prices and a fast and secure website. We aim to offer the best service in the business and we want to hear your suggestions too, so if there’s anything you want to say do drop us a line. ...FINALLY For us it’s simple. We want to be the universal name in eyewear expertise, to be synonymous with designer sunglasses brands and products and the first place for people when the sun shines. At you’ll see this too.

All sunglasses featured are available @ RB_4126Tomatina_1335x1775.indd 1

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Sunglasses Shop Magazine Issue 4  
Sunglasses Shop Magazine Issue 4  

Sunglasses Shop Magazine Issue 4. Covering all things designer sunglasses. Fashion and style, celebrity sunglasses. Special features on Ray-...