ON THE RECORD...
Tim Zunckel in the opening paragraph of his story on audio’s outlook in 2026, writes “With the closure of MTV at the end of 2025 we can nally put ‘Video Killed the Radio Star’ in a rest category and focus on what we should: high rotation and currents!”
It’s a point borne out by most of our contributors in this special Telkom Radio Awards issue of The Media. And it’s also underscored by that report all media professionals read at this time of the year, PwC’s Africa Entertainment and Media Outlook 2025-2029.
“Despite the surge in digital consumption, traditional media such as linear TV and radio will maintain their importance, especially for live programming like sports, national events and breaking news. The coexistence of digital and traditional platforms will foster hybrid models where consumers and distributors seamlessly switch between live linear broadcasts and on-demand experiences,” the PwC researchers say.
From what our contributors are saying, convergence and integration are key to radio’s sustainability, and it’s something they’re all managing… along with the ongoing reckoning with arti cial intelligence, of course.
The winners in this year’s Telkom Radio Awards are innovating, experimenting, executing and ensuring radio will not go the way of MTV. And that next year’s awards will reveal the results of this exceptional output.
Congratulations to all the winners. And thank you to our contributors. You are all stars in our book.
The Media.
Got to love it.
Glenda
06
KILL THE RADIO STAR
Is radio in a rinse and repeat cycle? Are we simply maximising what has been re ned over the years with little new magic? Where are we and where are we going, Tim Zunckel asks in this outlook for 2026.
CONVERGENCE, CONTINUED
Zodwa Vundla, David Tiltmann, Eric D’oliveira, Masixole Mdingane, Paulo Dias and Rivak Bunce on what they expect in 2026, particularly around the advertising space.
13 VOICES FROM THE REGIONS
Tessa van Staden, Mpho Mothapo, Minenhle Dlamini, Anchen Lintvelt and Hennie Myburgh share their insights on regional radio trends for 2026.
17 CELEBRATING CONNECTION
The South African radio industry is vibrant and resilient. It adapts to changing technologies and audience behaviours while staying true to its core purpose: serving the public, writes Lyndon Barends, managing director of strategic partnerships and events at Arena Holdings.
18
THE RADIO AWARDS
PUBLISHED BY
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EDITORIAL
Editor: Glenda Nevill
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Content Manager: Raina Julies rainaj@picasso.co.za
Sub-Editor: Lucinda Jordaan
Content Co-ordinator: Natasha Maneveldt
Contributors: Lyndon Barends, Rivak Bunce, Eric D’oliveira, Paulo Dias, Minenhle Dlamini, Anchen Lintvelt, Masixole Mdingane, Mpho Mothapo, Hennie Myburgh, Tessa van Staden, David Tiltmann, Zodwa Vundla, Tim Zunckel
DESIGN
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PRODUCTION
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MANAGEMENT
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All the stations, all the winners, all the legends and bright stars. 24
Copyright: The Media No portion of this magazine may be reproduced in any form without written consent of the publisher. The publisher is not responsible for unsolicited material. The Media is published by Arena Holdings. The opinions expressed are not necessarily those of Arena Holdings. All advertisements/ advertorials have been paid for and therefore do not carry any endorsement by the publisher.
RADIO 2026: RINSE, REPEAT
– OR REVISE?
Irecently read a social post that urged the radio industry to stop explaining why it wasn’t dead, but why it was alive and thriving. A similar positioning but with a positive sentiment.
With the closure of MTV at the end of 2025 we can nally put ‘Video Killed the Radio Star’ in a rest category and focus on what we should: high rotation and currents!
Radio has always faced industry disruptors head-on, writes
TIM ZUNCKEL.
It is an industry worth R10.9 billion and, taking the multiplier effect into account, worth vastly more to the country’s economy.
But is radio in a rinse and repeat cycle? Are we simply maximising what has been re ned over the years with little new magic? Where are we and where are we going?
Getting to grips with regulation
ICASA is grappling with digital transformation, mobile networks, Starlink licencing, as well as spectrum and bandwidth. The regulator has been at loggerheads with the community sector around the provisions of licensing renewals for community radio.
This year’s call for interested parties to apply for community broadcasting and radio licenses received much criticism and hopefully, the exhaustive public consultation process will yield better results in 2026, as community radio continues to act as a vital conduit in community dialogue and pluralism.
I believe it’s time for the regulator to act de nitively and revoke the licenses and empower others with an opportunity to try and serve those markets.
Ministerial oversight
Communications and digital technologies minister, Solly Malatsi, has had a busy
time in the broadcast space. Silence in broadcasting is never good, and this is also true of the silence over the SABC Bill. It has still not been formally withdrawn by parliament. Calls by concerned parties and the public have not created the pressure needed to move the matter forward.
No progress is also the status quo in the analogue switch off debacle. It has been costly and confusing. No date is set for nal switch off and no plan seems to be forthcoming either. In September Malatsi appointed a consulting rm to develop a funding model for the SABC to be delivered by December 2025 but has been delayed to February.
The public broadcaster
One has to commend SABC public radio. A staple in the country’s radio offerings, despite their well-documented challenges, their commitment to audiences remains steadfast. It does, however, require a more agile approach to sales and advertising which has seemed to dog the SABC for several years.
A healthy SABC can only be positive to the broader industry. They remain a key employer in the creative sector, the largest broadcaster in Africa and a vital source of news, information and entertainment to roughly 60% of the country’s population.
Research updated
The announcement by the Broadcast Research Council of South Africa that a new service provider has been appointed to handle an updated approach to radio measurement is welcome but overdue. One must wonder if the industry will ever be able to rebuild advertisers’ con dence in data after a two-year hiatus.
Coupled to this the community sector as well as some secondary market stations
have always questioned the robustness of the data in that it doesn’t favour smaller samples and rural areas.
With the rst new research and methodology being implemented in Q1 in 2026, a lot of work needs to be done to build con dence within the industry.
Talent and training
The Y Academy has a long history of unearthing raw talent and introducing new voices with an un ltered edge to the station. The initiative, which lay dormant for several years, has been relaunched this year. Kudos to them for bringing it back to life and investing in the next generation.
The HOT 1027 Academy has graduated several people into the community radio sector and introduced several more to the world of audio and media.
I’ve yet to meet a station, broadcast manager or radio group that is con dent about their next cohort of talent.
In many ways 2025 has been the same as 2024 and 2023. Bigger expectations, less budget, fewer resources, extreme competition, little collaboration and more anxiety to perform.
AVOIDING A RINSE AND REPEAT SCENARIO
We acknowledge communities. We place audiences at the centre of all our decision making. We embrace multi-platform content with the resources it requires. We create career paths for talent and engage with honesty regarding our needs.
We celebrate audio and use it more of it when creating radio (onair, on-line or on-demand). We tell better stories, and we tell people why radio is alive. More resilience, relatability and relevance. Less rinse and repeat.
* The extended version of this story will be published on The Media Online.
Tim Zunckel is a media creative, audio ambassador, strategist and leader.
Tim Zunckel
INTEGRATION AND INFLUENCE: RADIO’S 2026 TRENDS
A group of top radio professionals share their insights on the year ahead.
A future beyond frequency
1. Integration of digital and radio
Radio can no longer operate in isolation, but as a blended platform where broadcast, digital and social channels reinforce one another.
2. Influencer and creator economy growth
The rise of the creator economy is reshaping how audiences connect with media. Radio presenters are organic influencers, occupying a position of authenticity and intimacy that digital creators aim to replicate.
3. Complex campaign execution
Advertisers are shifting from broad, transactional campaigns toward customised initiatives that integrate storytelling, social media and real-world engagement.
4. Industry convergence and transformation
Traditional revenue streams are under strain as audience behaviour shifts, technology disrupts established hierarchies – and clients demand greater transparency, faster turnaround times and evidence of measurable returns.
5. Acceleration of AI adoption
Artificial intelligence has fast-tracked from curiosity to capability within the broadcast environment. AI allows us to identify trends faster, refine targeting and allocate airtime more effectively.
6. Radio’s competitive position in a digital world
The task now is to reposition radio as part of a connected ecosystem rather than a stand-alone channel. Advertisers are not buying frequency; they are buying attention, trust and measurable engagement.
~ David Tiltmann is group CEO of African Media Entertainment
Ready to flex its muscles
There is every belief that radio will not only flex its muscle in 2026, but that it will add healthily to brand metrics above and beyond radio’s known bench-press and bicep curl prowess. At the core sits the fact that the current media landscape is fractured, with the brand brief trigger asking for new muscles, answers and evidence. In 2026, we will see:
• Greater access and usage to all of radio’s consumption and formats. With ESG/CSR in heightened form at
corporate level, are podcasts not the premier story telling medium here?
• The impact and ‘sticky-ness’ of radio’s integrated capabilities beyond the 30” generic. Radio plays in both the attentive reach and attention economics space.
• The conversational power of radio that delivers face and voice, punches with conversation and informs with persuasion.
• A fuller understanding and illumination of radio’s qualities, with data and measurement levers that drive reporting and proof points.
• An abundance of novelty in radio as it widens its chest and its ideation – brand distinction the result.
• The shedding of vanity metrics and the rightful return of brand safe, human centredness that only radio can deliver
~ Eric D’oliveira is chief revenue officer at Mediamark.
One for all, all in one
Sustaining relevance among younger audiences remains one of the biggest challenges for the radio sector, as their consumption habits continue shifting to on-demand audio, short-form video and algorithm-driven platforms. We see it less as a challenge and more as a massive opportunity.
We are still at an exploratory stage with AI, due to the relative infancy of the technology, cost and infrastructure requirements. Thus far, the focus has been on digital upgrades that support future AI capabilities. We’ll focus strongly on balancing technology with the human element, which which defines 5FM and GoodHope FM’s connection with their audience, and which gives radio its legendary personality.
Advertising is becoming more datadriven and performance-based. Radio’s advantage lies in trusted personalities and engaged communities. Pairing that with digital amplification and real-time
David Tiltmann
Eric D’oliveira
THE STATION GETTING PEOPLE TO CHANGE THEIR TUNE
This year has been a landmark year for HOT 102.7FM, marked by a string of major wins.
Radio was never meant to be rocket science. It was always meant to be a relationship with your best friend. Simple, comfortable and trusting with the biggest heart. When founder and managing director Lloyd Madurai built the HOT 102.7FM brand, this is what drove him to be number one in the hearts of listeners. This simple strategy with focus and consistency has built HOT 102.7FM into the powerhouse of a brand it is today.
In just four years, HOT 102.7FM has changed the commercial radio landscape with its numerous local and international accolades, signi cant audience growth in both terrestrial and digital platforms, strong advertiser return on investment and its sustainable corporate social investment driven through its HOT CARES NPC.
A YEAR OF AWARDS
This year (2025) has been a landmark year for the station, marked by a string of major wins. In April, it was named in News24/ Statista’s 2025 Growth Champions Report as the fastest growing media company in the country, and The Financial Times named HOT 102.7FM as the second fastest growing media company on the African continent. It also received international recognition, taking home a bronze award at the New York Festivals awards, widely considered the Oscars of radio.
More recently, the station was voted Best Local Radio Station in Joburg for the fourth consecutive year, Best Local Radio Station in
“OUR LISTENERS AREN’T JUST TUNING IN; THEY’RE TAKING ACTION. THE HOT BRAND HAS BECOME A MOVEMENT FOR CHANGE.”
Ekurhuleni for the second straight year, and – to complete the hat-trick – Best Local Radio Station in Pretoria for the rst time. The HOT 102.7 Breakfast show also won Best Breakfast Show in all three regions.
“We set out to create a station that does world-class radio that consistently delivers, giving back to the community at the same time,” says Madurai. “We are grateful for the awards as they are a re ection of our growth and how we are number one in the hearts of our listeners.”
COMMUNITY AT THE CORE
This year, the HOT CARES Teddython, the station’s annual fundraiser, raised an astonishing R31.5-million in cash, services and products in just 12 hours –a record-breaking total that left all at HOT 102.7FM humbled.
“To raise that amount in one day from listeners, partners and ordinary people is something truly special,” says Madurai. “It’s proof that radio has the power to bring people together in a way no other medium can. Our listeners aren’t just tuning in; they’re taking action. The HOT brand has become a movement for change.”
The Teddython is an expression of HOT’s ethos and values, and it remains true to its DNA.
ADVERTISERS LOVE HOT 102.7FM
HOT 102.7FM listeners are in the top socio-economic measure of the country. This is obviously why advertisers of big brands love the station and receive a consistent return on their investment.
“We are humbled to win so many awards, but we are truly a bunch of radio people who are passionate and love what we do. We will always strive to make a difference in the lives of those around us,” concludes Madurai.
This is sponsored content.
Lloyd Madurai
analytics – showing 5FM and GoodHope FM not only reach audiences, but truly impact and MOVE them – is where growth will come from.
For 5FM, the station’s audacious goal in 2026 is to be the country’s leading youth content hub. For Good Hope FM, with a wider target audience and a strong regional accent, the goal is on being Cape Town’s Original content hotspot.
That means dominating both live and digital listening, growing our footprint on streaming and social platforms, and creating experiences that move with our audience wherever they are.
~ Masi Mdingane, 5FM and GoodHope FM business manager.
The ultimate outlook
The future of radio is increasingly hybrid: part broadcast, part creator economy and part tech innovation. From 2026, the lines between radio, video and social will blur.
Stations are already major content engines on TikTok, YouTube and podcast platforms, producing more local video than any other media category.
Radio’s visual storytelling will become the new normal, with audiences expecting to see as much as they hear.
Listener interaction and real-time, immersive engagement will evolve beyond call-ins and SMSes. WhatsApp and similar platforms are already data-driven tools, enabling
instant feedback loops, polls and audience participation that shape live programming on the fly. Immersive formats – spatial and 3D audio and even augmented and virtual reality experiences – will make listening more sensory and experiential.
AI will underpin the biggest leap forward. With mobile devices as the primary receivers, stations will be able to harness real-time data to deliver hyper-personalised content, dynamically adapting playlists, ads and tone to a listener’s mood, location, and habits. Voice synthesis and instant translation will expand accessibility, allowing content to travel effortlessly across regions and languages.
~ Paulo Dias is the head of audio innovation at Ultimate Media.
A winning combination
The most exciting development in media right now is radio’s reinvention around advertisers: not just as a place to buy airtime, but as a creative, connected partner in brand building.
In 2026, the smartest brands aren’t asking: “What station should I consider?” They’re asking: “Who can help me truly engage my audience?” And the answer, increasingly, is radio – but not the radio of yesterday.
Today’s leading stations are more than broadcasters. They’re multi-platform engagement engines, weaving together on-air storytelling, social media, podcasts, video and real-world experiences that keep your brand in the conversation all day long. They understand your need for reach, credibility and measurable impact, and they’re bringing data, creativity and digital innovation to deliver it. For advertisers, this evolution means more than just impressions. It means connection. Radio brands build communities, spark emotion and earn lasting trust, all while offering the analytics and insight that modern marketers demand.
So as we move into 2026, the message is clear – radio’s heart beats for its advertisers.
~ Rivak Bunce is managing director at United Stations.
Cross-functional impact
Radio gets exceptional results for clients and agencies when it uses personalised storytelling power to build community. Connecting authentically, using human emotion and building rapport is the cornerstone of radio’s ability to build an audience. In their capacity as influencers, radio presenters can stretch a brand’s campaign impact by adding a personalised touch. Whether on-air or off-air, it requires courage for brands to empower individuals to represent their brand authentically to their radio and personal audiences.
Truly integrated radio-led campaigns will no longer be the sole domain of media agencies but rather, the responsibility of a cross-functional task team. This comprises media, PR, digital, creative and activation agencies, with a project manager such as Mediaheads 360 at the centre.
The need to create impact and deliver on campaign objectives on tighter budgets is sustained by the fact that radio moments are fully maximised to the benefit of advertisers and audiences alike.
~ Zodwa Vundla is head of sales and partnerships at Mediaheads 360.
Paulo Dias
Masi Mdingane
Rivak Bunce
Zodwa Vundla
RADIO NEEDS TO PROVE IT CAN DELIVER RESULTS
Radio’s biggest challenge is to convert large, engaged audiences into sales and leads. The right tools, integrations and measurement frameworks can help the medium succeed, writes Ultimate Media’s
JOHN WALLS
Radio has long excelled as a powerful reach medium at the top of the marketing funnel and as an effective engagement medium in the middle. Yet its biggest challenge has consistently been the bottom of the funnel: converting large, highly engaged audiences into measurable sales and leads. While those of us in the industry know with absolute certainty that radio drives response, its ability to prove this has often lagged behind digital channels, not because digital is more effective, but because it has positioned itself as more measurable, even when those metrics lack full credibility.
A SUITE OF TOOLS
This measurement gap has created pressure on media strategists. Many brands now mandate an allocation of up to 70% of budgets to programmatic buying, where attribution and data integration are seen as standard. Traditional radio, as it stands, does not offer a programmatic equivalent. However, at Ultimate Media, we have developed a suite of tools and audience packages speci cally designed to close this gap and allow radio to compete throughout the entire funnel. Our products deliver maximum reach at the lowest possible cost, strong mid-funnel engagement, often enhanced through presenters acting as in uencers and, crucially, bottom-funnel conversion. A core part of this conversion capability is our WhatsApp radio listener database, which we integrate directly into campaigns. This enables us to transform anonymous listeners into identi able, engaged
IT’S UP TO ALL PLAYERS IN RADIO TO EXPLORE AND DEVELOP A WHOLE HOST OF MEASUREMENT TOOLS
participants who can be driven towards measurable actions.
More recently, together with Rainmaker, we’ve created a groundbreaking offering that unites traditional radio, in-store audio in Checkers/Shoprite and their Xtra Savings database. This integration enables us to connect broadcast exposure with in-store and shopper-data signals, bringing radio rmly into the world of attributable outcomes.
Partnerships like these have proven essential. Another example is our
collaboration with a company that uses arti cial intelligence (AI) to measure on-air sentiment, a highly valuable tool in determining whether a brand’s messaging truly landed with listeners. This level of insight strengthens our ability to evaluate campaign success in real-time.
For the radio industry, post-campaign analysis is where the hard yards are going to have to be done. It’s up to all players in radio to explore and develop a whole host of measurement tools. Our post-campaign package typically includes a number of these tools:
• Guaranteed audience delivery with a ve-day turnaround.
• Activation of our WhatsApp database to generate rst-party data. We also measure effectiveness by engaging listeners before and after campaign activity.
• Additional elements, such as AI-driven sentiment analysis, detailed social media reports and delivery of rst-party data, are tailored to the needs of each campaign.
THE WAY AHEAD
This is the path forward for radio. In an era dominated by programmatic buying and data-driven marketing, the medium cannot thrive without delivering credible, comprehensive proof of its effectiveness. With the right tools, integrations and measurement frameworks, radio can not only compete in this environment; it can excel.
This is sponsored content.
John Walls is the co-founder and managing director of Ultimate Media, a leading radio and audio advertising specialist agency.
John Walls
WHEN TECH MEETS TRUST: THE NEW ERA OF COMMUNITY RADIO
Community radio is often underestimated yet it is one of the most powerful and inclusive communication networks, offering listeners credibility and authenticity, writes KALYN FAGAN from OMNi-Fication.
Community radio has always been more than sound waves; it’s storytelling in its purest form. It’s the sound of neighbourhoods coming alive, the laughter in a taxi rank, the news shared over a cup of tea. It’s the rhythm of South Africa itself, un ltered, connected and rooted in everyday life. Too often, community radio is underestimated. In South Africa, it is one of the most powerful and inclusive communication networks. Having worked with community radio for years, rst as a digital strategist and now in product development and marketing, I’ve seen its beauty up close. It’s a space where culture, conversation and connection come together naturally. Where presenters don’t just broadcast, they build relationships. Every shout-out, every song request, every live read carries something deeper than sound. It’s trust, built one conversation at a time.
For brands, community radio offers something few channels can: credibility. Where audiences are sceptical, trust is currency. Community radio provides that authenticity. Voices people recognise, in languages they understand, telling stories they believe.
CREDIBILITY AND AUTHENTICITY
It’s not about chasing impressions; it’s about creating impressions that last. Brands that integrate into this space aren’t interrupting people’s lives, they’re becoming part of them. Whether a sponsored talk show, an on-air competition or a local activation, these interactions move beyond awareness and into af nity.
Community radio doesn’t compete with digital; it complements it. A single on-air mention can ripple through social feeds and spark conversations.
Managing campaigns across more than 270 community stations means navigating 270 unique systems and reporting standards. While tools exist, long-form content, such as interviews, sponsorships and branded segments, often escape accurate measurement. For brands investing in this powerful medium, that means valuable impact can go unseen.
INTRODUCING OMNI-FICATION
That’s why, for the past two years, we’ve been building something to change that. A digital solution designed to bring precision and transparency to one of South Africa’s most human forms of media.
EVERY SHOUT-OUT, EVERY SONG REQUEST, EVERY LIVE READ CARRIES SOMETHING DEEPER THAN SOUND. IT’S TRUST, BUILT ONE CONVERSATION AT A TIME
OMNi-Fication rede nes how brands, agencies and community stations align within the media value chain. Built on advanced arti cial intelligence architecture and designed for full linguistic inclusivity, it delivers uni ed visibility across the broadcast ecosystem, revealing the shape, scale and trajectory of campaign impact without ever disrupting the ow of the medium itself.
It’s more than a tool. It’s a movement that unites technology with trust, data with culture, and innovation with human connection. For brands, it means clarity and accountability. For communities, it means their stories are heard, measured and valued.
Community radio has never been just a channel; it’s the voice of our nation, and now, with the right technology behind it, that voice is only getting stronger.
This is sponsored content.
Kalyn Fagan is the experience manager at Motherland OMNi. She has extensive media experience, having held various roles in the industry.
FROM THE REGIONS
What is the outlook for regional radio in 2026? Here are the insights from a group of radio professionals.
MAXIMUM ENGAGEMENT
The most signi cant trend is the need for full digital integration and adaptation to the multi-platform audio consumer. Regional stations will continue to accelerate their move beyond just traditional FM/AM broadcasting.
Listeners are increasingly mobile, and the growth of streaming platforms means regional stations continue to effectively use their websites, dedicated apps and online players to reach audiences where they are.
Stations will continue to leverage social media to create visual radio content, especially for popular presenter features, artist interviews and live performances. This turns audio into an engaging, multi-sensory experience.
~ Anchen Lintvelt, OFM sales and marketing manager.
Tried, trusted, relevant
Local relevance is a key strength of radio, allowing us to address issues affecting our communities directly. Sharing the same neighbourhoods and challenges, we build deeper connections with our audiences.
In Cape Town, Kfm 94.5 helps listeners navigate growing traf c issues by providing travel times alongside updates, helping them plan trips more effectively.
As a community pillar, radio takes responsibility to act on local concerns. The Flash Drive’s stationery campaign with Carl Wastie raised over R1.6 million to supply schools with essential items, demonstrating this commitment.
Trust is central to our role. At a time when media credibility is often questioned, we remain a trusted voice in our community. Audiences rely on us to verify information and provide clarity, a responsibility we uphold with great care.
Beyond the mic
As we welcome 2026, FM radio remains the champion medium in South Africa. This growth creates new opportunities for regional radio stations to extend their reach through apps and social media.
We’ve seen how our audience living in Gauteng stays connected to KwaZulu-Natal by streaming via the Gagasi FM app. KwaZulu-Natal’s dynamic politics and unpredictable weather keep them engaged because they trust a local station to provide credible, province-based updates. This reinforces the importance of hyper-localisation, ensuring every element re ects the province and resonates with local and streaming audiences.
Our market is deeply in uenced by presenters and thrives on meaningful, authentic experiences with them. The challenge is ensuring we don’t alienate audiences outside metro areas, where casual in-person interactions are rare.
In 2026, success will be driven by meaningful engagements and experiences created beyond the mic –meeting audiences in their environments, fostering real connections, and creating lasting memories.
~ Minenhle Dlamini is managing director of Gagasi FM.
The ‘OMNi-fication process
~ Hennie Myburgh is station manager Kfm 94.5 & regional head: Cape Town
OMNi-Fication, a digital intelligence layer designed to enhance traditional community radio. The platform connects the dots between radio, digital and data, allowing advertisers, agencies and stations to operate within a more transparent and connected environment.
It’s built to track and verify key campaign elements.
~ Mpho Mothapo is chief revenue of cer at Motherland OMNi.
Tentacled touchpoints
As radio programmers and content creators we should always be asking ourselves: Are we making a direct contribution to the lives of our listeners? Are we adding value to online users searches? Stations – like all media players – should always champion experimentation with new tools, tech and formats.
CapeTalk’s breakfast show
With over 300 community radio stations in the country, one cannot downplay the social impact on the societies they serve, with relevant content nuanced around the listeners expectations reaching far beyond that of commercial and regional stations.
Community radio matters more than the “poor cousin” tag, given the relationship stations have cemented with listeners. Its survival and success depend on its ability to report and verify clients’ advertising, offering comprehensive reporting, much to the delight of media planners and strategists.
I’m sure 2026 will shine the spotlight on a brighter era in community radio… especially with the introduction of Motherland OMNI’s
Good Morning Cape Town marked transport month with a mobile, outside broadcast. Presenter Lester Kiewit hosted his show aboard a MyCiti bus, en route from Table View to the central business district. He was accompanied by our tech team who documented the live programme-on-wheels.
While Lester engaged directly with bus commuters during transport month, our team tested our outside broadcast tech capabilities. We used social media to amplify the journey. Importantly, it also required the whole team to collaborate to pull it off.
When I think about broadcasting I imagine an octopus: the radio show itself is the head, with multiple arms (social media channels, YouTube, Apps, websites, listener feedback, video) owing from that core, and working together to reach different touch points.
~ Tessa van Staden is station manager of CapeTalk & head of digital content
Tessa van Staden
Minenhle Dlamini
Mpho Mothapo
Hennie Myburgh
Anchen Lintvelt
ROSESTAD 100.6FM: FROM COMMUNITY VOICE TO MARKET FORCE
A Bloemfontein community station became a commercial contender in a tough media year, writes BERNIE NAUDÉ.
In South Africa’s competitive radio industry, commercial broadcasters dominate the airwaves, commanding large audiences and the lion’s share of national advertising spend. Community radio, meanwhile, often operates on thinner margins, sustained by passion, local loyalty and limited ad revenue. Yet, one station in Bloemfontein is rewriting that script.
Rosestad 100.6FM has, in just ve years, after treading water for 25 years, transformed from a struggling community broadcaster into a nancially thriving station with a powerful regional presence. Once operating at a loss, the station has since doubled its turnover and recorded sustained pro tability, becoming a serious media player in the Free State market.
TURNING THE STATION AROUND
When I, as station manager, and my leadership team took charge ve years ago, Rosestad faced the same challenges plaguing many community broadcasters: declining ad revenue, outdated infrastructure and a shrinking listener base. We recognised that survival would depend on a bold, business-minded approach.
We had to run Rosestad like a commercial enterprise without losing our community heart. That meant rede ning our audience strategy, modernising operations and re-establishing trust with advertisers.
Key to the turnaround was professionalising every aspect of the station’s operation. Rosestad invested in training its on-air team, enhancing content quality and developing advertising packages that speak directly to the needs of small and medium-sized local businesses. The results soon followed.
“Advertisers want value and accountability,” says sales manager Johleen Olivier. “We stopped selling airtime,
and started selling solutions. By combining creative campaigns with measurable community impact, we showed clients that local radio still delivers real return on investment.”
A YEAR OF ECONOMIC HEADWINDS
The past year, however, tested even the most resilient media brands. With global economic pressures weighing heavily on South African businesses, many local advertisers were cautious about marketing spend. For community stations dependent on local investment, it was a particularly tough environment.
“Clients were hesitant. They wanted to advertise but needed exibility,” explains Olivier. “We responded by offering customised campaign structures – shorter commitments, bundled packages and added digital exposure. We proved that we could adapt to their realities.”
AMID GROWTH AND INNOVATION, ROSESTAD’S GREATEST STRENGTH REMAINS ITS CONNECTION TO THE COMMUNITY IT SERVES
Rosestad also strengthened its digital presence, expanding social media campaigns and online streaming initiatives that complemented its on-air reach. This hybrid strategy helped the station retain advertisers and attract new ones seeking targeted community engagement at an affordable rate.
Despite market pressure, Rosestad maintained pro tability – a remarkable outcome in a year when many community and even commercial broadcasters faced declining revenues.
COMMUNITY FIRST, ALWAYS
Amid growth and innovation, Rosestad’s greatest strength remains its connection to the community it serves. Broadcasting in Afrikaans and English, the station continues to provide a platform for local voices, music and stories that resonate deeply with listeners in Bloemfontein and the wider Free State.
“Our audience trusts us because we’re part of their daily lives,” says programme co-ordinator Dean Ririe. “We report on what matters to them – local events, local heroes and local challenges. That authenticity is something no national network can replicate.”
This focus on localism has created remarkable listener loyalty. Regular community events, charity drives and outside broadcasts have reinforced Rosestad’s image as more than just a radio station; it’s a community partner and an engine of local pride.
LOOKING AHEAD
As Rosestad 100.6FM looks toward 2026, the station is positioning itself for continued growth. Plans include expanding digital advertising options, deepening corporate partnerships and investing further in content that blends radio with social and online engagement.
We’ve proven that community radio can be sustainable, pro table and professional. Our mission now is to build on that foundation – to keep growing, innovating and delivering value for both listeners and advertisers.
In a media environment where commercial giants often overshadow smaller players, Rosestad’s story is a reminder that relevance, purpose and smart management still matter. It’s proof that community radio – when done right – can not only survive, but also lead.
This is sponsored content.
WHY ‘FEEL-GOOD’ CONTENT IS RADIO’S MOST POWERFUL STRATEGY
Jacaranda FM’s managing director, VUYANI DOMBO, explains how radio’s feel-good content creates an emotional connection, offering value for audiences and brands.
In a world overloaded with information, urgency and digital noise, radio still holds one rare advantage: it can change how people feel in real-time. This emotional connection is not only a unique value proposition for audiences and brands, but also central to the station’s identity and key to the future of meaningful broadcasting.
People today are overwhelmed with the ebb and ow of their everyday lives, so what they are looking for is not just content; they’re truly seeking connection – moments that lift, reassure or remind them that there’s still good in the world. Audiences are looking for a mental escape, and radio is uniquely positioned to deliver that in real-time.
THE EMOTIONAL ADVANTAGE OF FEEL-GOOD RADIO
While digital platforms compete for attention through speed and volume, radio thrives through presence and relatability. Feel-good content isn’t a trend; it’s a human need.
Radio has always been a companion medium. When you create a human connection moment that brings joy, comfort or even a smile, it lands deeper than any algorithm-driven post ever could. Those are the moments people come back for. They come back for the moments of connection.
RADIO HAS ALWAYS BEEN A COMPANION MEDIUM
At Jacaranda FM, this philosophy is woven throughout the programming, from charismatic presenter exchanges to spontaneous listener interactions and perfectly timed musical moments that turn a day around.
EVEN AS MEDIA BECOMES MORE DIGITAL AND DATA-DRIVEN, THE MOST POWERFUL CURRENCY IN BROADCASTING REMAINS EMOTIONAL CONNECTION
Listeners return to stations they trust, and they trust stations that consistently make them feel good. We’re not just a broadcast platform; we’re part of our listeners’ everyday lives. When someone tunes in, they should feel a lift in their day. That sense of warmth is what keeps us connected to our audience.
GOOD MORNING ANGELS: WHEN FEEL-GOOD BECOMES LIFE-CHANGING
One of Jacaranda FM’s most popular features, Good Morning Angels, exempli es how feel-good programming can transcend entertainment and turn into real-world impact.
Good Morning Angels represents humanity at its best. Every week for the past 20 years, this movement has begun as a story we share on air, becoming a platform that brings South Africans together to genuinely change lives.
Through community contributions, corporate partnerships and heartfelt storytelling, the segment has become a powerful reminder that kindness is both inspiring and actionable.
THE FUTURE BELONGS TO FEEL-GOOD STORYTELLING
Even as media becomes more digital and data-driven, the most powerful currency in broadcasting remains emotional connection.
South Africans want to feel encouraged, supported and part of something bigger. That’s why feel-good content will always be at the heart of Jacaranda FM. When radio brings joy, people don’t just listen, they connect – and that connection is the future of our industry.
This is sponsored content.
Vuyani Dombo
CELEBRATING EXCELLENCE IN SOUTH AFRICAN RADIO
As we look to the future, one thing is clear: radio’s story is far from over.
As we gather to honour the winners of the 2025 Telkom Radio Awards, I am reminded of the extraordinary journey South African radio has taken over more than a century. From its earliest broadcasts to today’s dynamic, multi-platform environment, radio has remained a trusted companion to millions of South Africans – informing, entertaining and connecting communities across every corner of our country.
Radio is far more than a medium; it is a lifeline. In a democracy like ours, where access to credible information is essential, radio plays a critical role in ensuring that citizens are informed, engaged and empowered. At a time when misinformation can spread faster than ever, the value of high-quality, ethical broadcasting cannot be overstated. Radio provides clarity, context and truth –
delivered in voices that resonate with listeners in all 11 of cial spoken languages.
The South African radio industry is vibrant and resilient. It adapts to changing technologies and audience behaviours while staying true to its core purpose:
circumstance. From bustling urban centres to remote rural communities, radio remains accessible and inclusive, an enduring force for unity.
This is why the Telkom Radio Awards matter. They recognise the exceptional talent and dedication that keep this industry thriving. Behind every broadcast are individuals who work tirelessly to inform, entertain and inspire. Their creativity and commitment deserve to be celebrated, because excellence in radio strengthens the fabric of our society.
serving the public. Whether it’s breaking news, traf c updates, sports coverage, or talk radio that sparks meaningful debate, radio continues to shape conversations that matter. And let’s not forget the growing in uence of podcasts, which have opened new avenues for storytelling and deepened listener engagement.
Radio is also about companionship and culture. It brings music into our homes, laughter into our mornings, and comfort during dif cult times. It celebrates diversity through vernacular content and creates shared experiences that transcend geography and
We are proud to partner with Telkom, whose ongoing support underscores the importance of investing in this vital medium. Together, we honour not just the winners, but the entire radio community – those who innovate, challenge and elevate the standards of broadcasting in South Africa.
As we look to the future, one thing is clear: radio’s story is far from over. It continues to evolve, embracing digital platforms while preserving the intimacy and immediacy that make it unique. For millions of South Africans, radio is – and will remain – a trusted voice, a source of truth and a companion on life’s journey.
Congratulations to all the nominees and winners. Your work enriches lives and strengthens our democracy. Here’s to another century of radio excellence!
~ Lyndon Barends Managing director: strategic partnerships at Arena Holdings
Lyndon Barends
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PUKfm 93.6 The Night Flight
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Steve Bishop
Nothemba Madumo
Mariétta Kruger
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Ayanda Msweli
