MENU OF MARKETING
MARKETING TOOLKIT
Our Marketing Toolkit is built to empower your business with proven, high-performing assets. These essential resources encompass a wide range of strategies designed to grow your brand, increase visibility and drive results.
NEW PROPERTY MARKETING
SOCIAL MEDIA
Automatic Social Up Ad
Just Listed, Open House, Under Contract and Just Sold Graphics
POSTCARD
FLYER OR BROCHURE
Page Count of 2 or 4
FEATURES LIST
DOOR KNOCKER
SIGNAGE
Blue Yard Sign Green Sign
VISUAL MEDIA
For comprehensive information, see the Visual Media Menu
PRINT MARKETING
LETTERHEAD
NOTECARDS/STATIONARY
POSTCARD
Property: Just Listed, Open House, Price Revision, Under Contract, Just Sold, Event
Advisor: Farm, Informative, Event
FLYER, BROCHURE OR BOOKLET
Page Count of 2, 4, 8, 12 or 16
Property: New, Open House, Price Revision, Under Contract, Just Sold, Features List
Advisor: Event, Introduction, Pre-Listing Presentation
FEATURES LIST
DOOR KNOCKER
Property: New, Open House, Price Revision, Under Contract, Just Sold, Event Advisor: Event
SIGNAGE
Blue Yard Sign Green Sign Banner
Open House
Directional
Event
PRINTING TIMELINES
INTERNAL PRINTING
Completed in One Business Day
PROFESSIONAL PRINTING
Completed on Average Within 72 hours + Shipping, Depending on Materials (Minimum Quantity: 25)
Signage Depends on Size and Quantity—Confirm with Marketing
DIGITAL MARKETING
ACTIVEPIPE
Property: Just Listed, Open House, Price Revision; Under Contract, Just Sold, Event
Advisor: Event
SOCIAL MEDIA
Property: Just Listed, Open House, Price Revision, Under Contract, Just Sold
Advisor: Farm, Announcement, Company Event
GEOFENCING
Reach Out to Marketing for More Information
SOCIAL UP
Listing Package 1: $40 | 5 Day Run Time
Listing Package 2: $80 | 7 Day Run Time
Listing Package 3: $150 | 10 Day Run Time
Listing Package 4: $350 | 20 Day Run Time
Re-Launch Package: $250 | 14 Day Run Time
Ski Resort Targeting Package: Pricing Varies
Feeder Market Targeting Package: Pricing Varies
PROPERTY + ADVISOR PACKAGES
PROPERTY APPEARANCE PACKAGE
ADVISOR APPEARANCE PACKAGE
NEW ADVISOR
Business Cards: Quantity of 500, 1,000 or 2,000
Digital Business Card: QR Code and Phone Lock Screen Graphic
Biography Enhancement
Social Media Introduction
ADVERTISING
PRINT ADS
Property: Just Listed, Open House, Price Revision, Under Contract, Just Sold, Event
Advisor: Announcement, Introduction, Informative
DIGITAL ADS
Property: Just Listed, Open House, Price Revision, Under Contract, Just Sold, Event
Advisor: Announcement, Introduction, Informative, Event
For comprehensive information, please refer to our full Menu of Advertising.
POSTCARDS
Sizing:
Jumbo: 8.5 x 5.5 | Pano: 10.5 x 5.5 | Square: 5.5 x 5.5 or 8.5 x 8.5
Mailing Options: Radius Around the Property or Advisor Provided Mailing Lists
Includes biography, statistics, testimonials and significant sales
DIGITAL MARKETING
ACTIVE PIPE EMAIL MARKETING
Active Pipe is a robust email marketing system that assists you in sending out relevant, beautifully designed emails. Thanks to its connectivity with Sotheby’s International Realty, you can easily pull property information, images, video, blog content and more into ready-to-customize templates within Active Pipe. This platform integrates seamlessly with the Cloze CRM.
SUMMIT SOCIAL UP
Every new listing automatically receives $50 towards a digital ad powered by RealForce. This platform uses AI to collect, analyze and report data in real time to optimize new listing marketing for qualified buyers currently seeking properties in your area and price point. Experience 13X the average Facebook and Instagram ad performance with real-time data reporting. Additional packages at tiered pricepoints are available.
Listing Package 1: $40 | 5 Day Run Time
Listing Package 2: $80 | 7 Day Run Time
Listing Package 3: $150 | 10 Day Run Time
Listing Package 4: $350 | 20 Day Run Time
Re-Launch Package: $250 | 14 Day Run Time
Ski Resort Targeting Package: Pricing Varies
Feeder Market Targeting Package: Pricing Varies
SOCIAL MEDIA GRAPHICS
Just Listed or Sold
Open House
Price Reduced Under Contract
Farming Grid Posts Stories Carousels
DIGITAL BUSINESS CARD
A digital business card offers an easy way to share contact information instantly. By displaying a QR code on your phone’s lock screen, you can let potential clients and colleagues scan and immediately access a professional landing page with your photo and information. From there, your information can be added directly to someone’s contacts, eliminating manual entry and ensuring accuracy.
GEOFENCING
Geofencing lets you deliver targeted ads to individuals based on real-world foot traffic and location data—ideal for open houses, community events or key developments. Here’s how it works:
1. Define a custom fenced area around homes, businesses, or events relevant to your audience
2. When mobile devices enter this area, their GPS IDs are captured
3. When those individuals open an app or browser, your ad is served
4. Track engagement when those same IDs revisit your listing or website
COMPANY ASSETS
A SUITE OF METICULOUSLY CRAFTED MATERIALS
Our off-the-shelf suite of marketing materials is tailored to showcase your expertise, backed by the power of the Sotheby’s International Realty Brand.
Business Cards
Letterhead Notecards Listing Presentation
Buyer’s Guide Jordanelle Area Guide
Wasatch Back Map Reports and Statistics
On Issuu On
REPORTING ELEVATED
In an ever-changing industry, our detailed market reports provide consumers with valuable information—empowering them to make informed decisions based on current real estate trends, navigating the complex world of buying or selling property with confidence.
LUXURY OUTLOOK
There are lots of changes happening, and we explore them in depth—everything from the newest tech tools currently disrupting the real estate market, from artificial intelligence to smart-home technology, to pinpointing the parts of the world where tax incentives are increasingly enticing wealthy citizens.
Market Update
RESORT REPORT
This annual lifestyle and real estate data guide compares ski and mountain communities throughout the Mountain West. Built in collaboration with Sotheby’s International Realty affiliates, this report dynamically compares and highlights some of the most sought-after outdoor recreation locations in the world.
MONTHLY MARKET UPDATE EMAIL AND SOCIAL MEDIA GRAPHICS
Providing a monthly snapshot of Utah’s real estate market, from Park City to Southern Utah, including average selling prices, days on market and price per square foot.
COLLECTIONS MAGAZINE
Our award-winning, semi-annual signature publication featuring the homes, estates and lifestyles of Utah.
• 115,000 Copies Per Issue
• 15,000 Copies Polybagged with Utah Business Magazine
• 700+ Sotheby’s International Realty Affiliate Offices Across the United States will Receive a Box of Collections
• 465 Strategically Placed Rack Locations Across Utah
NETWORKS, AFFILIATIONS AND EXPOSURE
SOTHEBY’S INTERNATIONAL REALTY AND WHO’S WHO IN LUXURY REAL ESTATE
When discussing luxury real estate, there are two global powerhouses: Sotheby’s International Realty and Who’s Who in Luxury Real Estate. Your property can be seen on the two top luxury real estate websites in the world, and also benefit from our global connections working together to find qualified buyers.
ADVISOR PROFILE PAGE
The Sotheby’s International Realty website provides advisors with a fully branded profile that showcases testimonials, sales, current properties and content-rich assets such as video, market data and beyond.
APPLE TV APP
Discover properties from the comfort of your living room with the Sotheby’s International Realty Apple TV App. Users can explore extraordinary properties via lifestyle and amenities, then highlight properties and recent searches. Additionally, offices across the world have the app on display.
GLOBAL SYNDICATION
Summit Sotheby’s International Realty’s strategic online syndication ensures that your new property is displayed to a qualified, world-wide audience. Your home has the presence it deserves on the most trafficked news, art, lifestyle and luxury real estate websites in the world.
APARTAMENTOS.COM
APARTMENTFINDER.COM
APARTMENTHOMELIVING.COM
APARTMENTS.COM
LANDS OF AMERICA
LAND AND FARM
WESTSIDERENTALS.COM
GLOBAL MEDIA PARTNERS
Summit Sotheby’s International Realty utilizes hand-selected media partnerships with powerhouses such as Apple, The New York Times, Vanity Fair, Vogue and more, due to their international impact and commitment to innovation. Our strategic global media plan aligns your property with relevant and influential media partners, driving brand awareness and traffic to your property on summitsothebysrealty.com.