My Works

B U F F E T

1 2 unfold a story

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To be versa1le

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Discover Within yourself

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Find a New way

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Small Steps ma=er

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Out of the box

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SUMMARY He owns and proficient in the domains of Crea4ve Visual Design, UCD/ Mood Board, Design thinking, Human Psychology, Colour Philosophy, Typography and presenta4on techniques. This equips him to deliver products and solu4ons that drive significant results for different stakeholders, clients and end-users.

His focus is always on crea4vity that makes a difference to his client’s business and propels, their brands to ever greater success. He is always open for UX / UI design scopes.

He did Master’s from Na#onal Ins#tute of Design (Industrial Design), Gujarat and Visual Design from Banaras Hindu University, Varanasi with 12 years of experience of Crea4ve Visual Guiding via different esteem organiza4ons, and now gazing to take up challenging roles with great organiza4onal culture, a spirit of innova4on and professional guru.

So9ware skills: Photoshop, Illustrator, CorelDraw, InDesign, Adobe XD, Sketch, PowerPoint, Confluence, JIRA, VOX, Excel and beginner of HTML, Adobe A]er Effects.

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DIGITAL HARMONY _ PARTNER & PLAN

DO THE WORK

Shaping the work and project set up

Ge6ng it done

LEARN & SHARE

MANAGE $$$ & OPERATIONS

Exchange Knowledge and collaborate

Keeping the train on the tracks

VOX LANDING PAGE

DESIGN THINKING/STRATEGY

Design thinking is a cyclical process.

Thinking begins with understanding the problem space through research, followed by analyzing all the research gathered and defining the constraints, exploring a range of possibilities, and testing (digital/prints) the ideas to decide the best solution.

M&T- Project Environment Setup 1. Project support 2. Coaching, Consulting 3. Agile guidance 4. Scrum Implementation

EMPATHIZE | Research Conduct research to develop an understanding of user.

DEFINE | IA Combine all your research and observe where your users’ problem exist.

IDEATE | Wire Framing Generate a range of crazy, crea4ve ideas.

PROTOTYPE | Visceral Design Build real, tac4le representa4ons for a range of your ideas.

TESTING | Feedback Return to your users for feedback.

IMPLEMENTATION | ITERATE Put the vision into effect.

Problem • • • • •

There were mulOple sources of requests than a single-entry point Lack of P1 arrangements as per demand Lack of mechanism to check and approve tool access against respecOve Ockets Less collaboraOon and engagement Spending more Ome on searching

Solution • • • • • •

The problem was addressed by creator Single entry source of raising all user request Automated dashboards for tracking Role based matrix with other Vox pages Introduce more communication by blogpost etc.

Automated workflows with inbuilt conditions to avoid manual error

Impact • • • • •

Reduced effort and improved efficiency by role-based auto task creaOon Relevant data are categories with clear massaging Reduce an overall effort for all domain stakeholder UX is much baXer and efficient to collaborate and make impact in business Visual experience turns into great with less clicks

Background | Opportunity to understand client requirements The current format of the VOX home page has been in existence for a year. There are two parts to this communica:on: • The mail body part, redirect to the respec:ve topics / segment page • Right side news and discussion, which resides on the DOJO microsite

WHY? and WHAT IF?

We need to reformat the DOJO home page on: • Look and feel and process on service / request intui:vely • Streamline & simplify the process for our users • Reducing touch-point and enhance overall UX

Brie f

Methodology | Revamp the site (fluid) The following methodology was adopted to arrive at the explora:ons: • The DMC team starts brainstormed on what they felt was not working with the current format (including process, tracking, and so on) and what could be improved.

• The above points were taken in as design considera:ons.

• The team was then divided into duos where each duo would come up with a concept.

• The concepts were then reviewed internally within the team. Review comments were factored in during the next itera:on and were submiQed as explora:ons.

• It should be responsive Inputs from Brainstorming • Find out the success rate: Use Mail Chimp to assess clicks.

• Conduct data gathering exercises to get input from our target audience as to what works for them, what does not, and what they want.

• Speak to India Marke:ng and get inputs taking Sapient Times as a case in point.

• More interac:on than informa:on: Have tes:monials from product users.

• Include videos in the Insider.

• Leader speak: Have a sec:on where leaders endorse DOJO tools and services.

• Process improvement: Improve the process so that content gathering is planned well in advance, and it becomes less tedious.

• The design needs to be more visual, as it makes it easy for people to absorb informa:on and get them interested.

• Consider designing across devices.

Create Persona

Collaborative Feedback

INSPIRATION

Bold layout Attracts attention Clear message Clean space Tells story

MOOD BOARD

WHAT IS OUR LOOK AND FEEL? What is a Mood Board?

The mood board is a fun way of establishing the aesthe&c and visual feel of our brand which has given us the inspira8on of crea8ng our brand look and feel. The board is basically a loose of visual interpreta8on that the brand iden8ty should take, but please note that this doesn’t mean that the brand is meant to be taken literally and automa8cally like in our collage.

CTA

Teaser, Mailers are a great way to keep in-touch and to keep our clients motivated and up-to-date with the progress.

Clean, fun designs with punchy compelling content are the order of the day here...

Email is one of the fastest ways to communicate, so we use it a lot. It’s important to ensure the love to ride branding is present and correct on all our email footers.

Campaign- as per the guidelines, always try to summaries the content in the header, make sure the message is simple bold and compelling with concept visuals, so that mobile and desktop users are both served a layout that works.

ORGANIC AGRIBUSINESS

Arvind has always focussed on input management as preferred approach to sustainability rather than just looking at tailpipe management. This fundamentally right philosophy has helped us to improve our sustainability performance over the years. Arvind has now integrated this approach across the value chain to enhance performance of our allies too.

Right alliances accelerate sustainability performance. At its very core, sustainability is the art of crea>ng allies of diverse stakeholders who champion divergent interests.

Product Management team • •

VOX site page mockup for PS ‘Product Business team’ with banner, infographics, different Icons for respective topics, and so on keep in mind the target audience and their journey The milestone is to achieve the user interaction and give values of there new opportunities

CTA Registra:on Now

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CASE STUDIES

PROJECT | MCM

MCM OUTCOME

VS

E-Communication are a great way to keep people up to date with Love to Ride across the board, and to publish case studies, news articles and share video content etc.

The document can be laid out in a variety of creative ways with copy, graphics elements and shown in some of the grid examples with colour intensity.

PROJECT | Mercedes Benz

PROJECT | T1 BANK

Background The current format of the DOJO Insider, released quarterly, has been in existence for a year.

There are two parts to this communication: •The short version, sent out as an email •The long version, which resides on the DOJO microsite We need to reformat the DOJO Insider based on: •Look and feel •User experience Methodology The following methodology was adopted to arrive at the explorations: •The DMC team brainstormed on what they felt was not working with the current format (including process, tracking, and so on) and what could be improved.

•The above points were taken in as design considerations.

•The team was then divided into duos where each duo would come up with a concept.

•The concepts were then reviewed internally within the team. Review comments were factored in during the next iteration and were submitted as explorations.

Inputs from Brainstorming •Find out the success rate: Use Mail Chimp to assess clicks.

•Conduct data gathering exercises to get input from our target audience as to what works for them, what does not, and what they want.

•Speak to India Marketing Team and get inputs taking Sapient Times as a case in point.

•More interaction than information: Have testimonials from product users.

•Include videos in the Insider if possible.

•Leader speak: Have a section where leaders endorse DOJO tools and services.

•Process improvement: Improve the process so that content gathering is planned well in advance, and it becomes less tedious.

•The design needs to be more visual, as it makes it easy for people to absorb information and get them adoption.

•Consider designing across devices.

•Released to all intended audience

PROJECT | AGTB

KEEP NOTED • Keeping the non-box layout • Keeping three fonts: block font, the scribble fonts (sizing in 10pt or last relative to the logo), and text font • Visual element to capture user attention • Keeping big, bold photography • Theme based on content value

IONOS TV DISPLAY

RELEASE DATE 26th MARCH 2019

HipChat retires on May 31st. Start new conversations with the DOJO’s persistent chat tool - Microsoft Teams.

Whether you want to discuss work or plan a team party, Teams makes it easier for you to connect with your teammates no matter where they are.

BRAND LOGO

APPROACH

Swastikam : Auspicious sign

CompeStor Analysis – Mind Maps (brainstorming) – Mood Board – Sketching – Line art in my soWware

AURFIN

AURFIN: ‘The symbol consists of simple geometric shape of “A” – Aurfin and text which symbolizes collective growth; carryout by our intimate generous and support.’

The symbol has immense recall value.

PRINT COMMUNICATION

Branding Solu#ons : Poster, Billboard, Standee, Interior / exterior graphics films Billboards Promo4onal graphics Floor graphics Wall hanging graphics Transit adver4sing – buses, vans, etc Direc4onal signages Packaging, Visi4ng card etc…

POSTER

Theme Board

Event: A memorable experience that will engage consumers emotionally, turning them into loyal and passionate fans.

A rich industry experience, which enables us to fulfill the needs of our clients in the most efficient manner through various mode of marketing collaterals.

BOOKLET

The Logo Vision

INFOGRAPHICS

SALE PRESENTATION: EXAMPLES

©2020. Brand Studio. All right reserved.

©2020. Brand Studio. All right reserved.

©2020. Brand Studio. All right reserved.

©2020. Brand Studio. All right reserved.

Urban Waste Management Process 2 1

Waste Collection

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Waste Reduc#on

Waste Dispatch

Waste collected by localized teams.

City corporation transports it to local hubs for further segregation

Waste segregated at source

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Waste Treatment

Recyclable waste is sent to specialized centers

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Waste Recycling

Other waste is sent for ecofriendly disposal

DAIRY MILK WITH DARK CHOCOLATE

ORGANIC NESTLE DRY FRUITS

“May you enjoy the blessings of family and friends, while our thoughts turn gratefully to you with warm appreciation.” Happy Janmashtami Packaging: Handmade sona signature textured paper.

DRAWINGS

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Events & Exhibi-ons I believe in acOvaOons and brand experiences that create impact and build emoOonal bonds with consumers.

From sampling programs to roadshows, from employee acOvaOons to influencer events.

A memorable experiences that will engage consumers emoOonally, turning them into loyal and passionate fans.

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“You don’t have to be great to start, you have to start to be great” -Zig Ziglar

44 Thanks!