style in progress 2/2021 – English Edition

Page 52

RIGHT NOW Fa s h i o n

Starnberg-based designer Michaela Sassenbach relies on “Made in Germany”.

Pride to Be

GO SUMMER!

Pride to Be is extending its summer collection to complement its strong winter pieces. The brand’s current collection features a colourful and competent range of around 60 blouses and dresses made of linen and cotton, as well as 30 pure cotton shirt styles in 15 colours as a NOS programme. Summer knitwear in 15 styles, featuring fake down, add an outdoor element. www.modeist.com

Pride to Be presents a linen and cotton collection to complement its outerwear. The focus is on dresses.

Sassenbach

MADE IN GERMANY Flowing fabrics, bright colours, and prints as of next summer – Michaela Sassenbach has significantly expanded her range. The success formula for trousers, blouses, dresses, and shirts remains high-quality materials combined with the fact that all pieces can be ordered in sizes 34 to 46, including a permanent reorder option. The collection is on show in Modeist’s showrooms in Munich and Düsseldorf. www.sassenbach.de

050

style in progress

has ores “Dol d to enage od man s feel-go t i e,” e r c o han ce m n o h touc s Marion say rer. Hofe

Dolores…

Feminine and Cool The Dolores trouser collection is expanding its spectrum with ten new shapes in 15 unis. “Predominantly casual slip-on pieces in very fashionable cuts, that is our speciality,” says Marion Hoferer of MODEist. www.modeist.com


Articles inside

Destination Store. Apropos The Concept Store/Tegernsee & Cologne

6min
pages 225-228

She Loves What She Does. Selendi-Gangart/Wels

1min
page 224

Second Base. Thiel’s by Daniel Thiel/Wiesbaden

2min
page 223

Colour Equals Life. Wait and See/Milan

1min
page 222

The Human Element Is Essential. Dresscode by Martina

2min
page 219

Showtime! Erhard Schuh und Mode/Prien am Chiemsee

2min
pages 220-221

Storefront Ticker. The personal experience is paramount

3min
pages 216-218

Opening New Doors

25min
pages 188-205

An Interface To Avoid Vacancies

4min
pages 185-187

“Entirely New Job Competencies Will Emerge”

4min
pages 183-184

“Too Many Wonderful Projects Remain Mirages”

2min
page 182

A Future Without Shopping Boulevards

4min
pages 178-180

The Italian Way of Americano

1min
pages 176-177

Future Hub for Early Adopters

2min
page 181

“La Martina Is Like First Love”

2min
page 175

Treading New Paths

2min
page 174

“We, Right Here Right Now, Are the Future”

2min
page 173

Creativity, Innovation, and Function

2min
page 172

“Green Denim Is Our Challenge”

2min
page 171

“Only the Best”

2min
page 167

Preppy Heritage Meets Zeitgeist

1min
page 169

“We Want To Do Things Better”

1min
page 166

The Return to Craft

1min
page 170

Deluxe Knitwear

1min
page 165

“I Simply Enjoy Trying Something New”

2min
page 164

The New Rule: There Are No Rules

13min
pages 160-163

“The Customer Rules – It’s as Simple as That!”

2min
pages 156-159

Lifestyle Loop

3min
pages 152-153

Times Four

2min
page 151

On Level X

1min
page 150

Sustainability for Everyone

1min
page 154

Vegan Sneakers With Glam Factor

1min
page 155

“We Are a Social Brand”

3min
page 149

“A Shoe Must Always Be Fun”

1min
page 148

“We Like To Be Fashion-Forward”

1min
page 147

“We Strive to Offer the Most Fashionable Trousers in the Market”

2min
page 146

Very Personal

1min
page 145

The New Woman Tee

1min
page 144

Thinking in Stories

1min
page 143

One Step Beyond

1min
page 142

The Boutique’s Finest Moment

8min
pages 136-139

Tech News

13min
pages 124-135

Frankfurt is Everywhere

3min
pages 100-101

“Creativity Is the Most Important Resource”

15min
pages 90-97

One Size Fits One

4min
pages 122-123

So Much More

4min
pages 102-105

Walking on Sunshine

10min
pages 106-113

Welcome to the Bright Future of Fashion

2min
pages 98-99

Benchmark

11min
pages 114-121
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