“The Customer Rules – It’s as Simple as That!”

•Rag & Bone presents all product categories under one roof •Quality and expert craftsmanship are core principles

The iconic

RAG & BONE US brand continues to promote its international growth plan. The brand is pursuing a focused approach in Europe by expanding the world of Rag & Bone with retail partners to include a full lifestyle range of products including denim, ready-to-wear, and accessories. In order to provide excellent service to customers in the German-speaking countries, the brand has teamed up with Munich-based fashion agency Ben and. The agency showcases the full Rag & Bone range. Bringing all Rag & Bone product categories together under one roof establishes a cohesive message to the customer. Quality, expert craftsmanship, and attention to detail inform the brand’s core principles. Simplifying how customers discover and shop Rag & Bone is a brand priority that supports the company’s overall goals of accelerating its international business. Marcus Wainwright, founder and Chief Brand Officer of Rag & Bone: “The next few years of challenges will likely be the same as the last few years, and the years that came before that. There are many, unpredictable challenges in this business that always offer an opportunity to learn, rethink, and adapt. The fashion market is like any other market in that it is fluid, much more than we think. There are no rules in this business, despite what many may tell you. We never forget that, and we always remember that the customer rules – it’s as simple as that!”

“The customer always rules,” says Rag & Bones founder and Chief Brand Officer Marcus Wainwright.

International Growth

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ne W ne W mensWear WHATMenswear is bursting with dynamism due to the fact that the suit has 'S THE STORY been reduced to a niche fetish. However, nobody intends to languish in sweatpants, at least not in the sweatpants that insinuate self-neglect. Men build their new wardrobe with persistent meticulousness and deep interest. They abide by product heroes and rely on quality. Brands are now required to open all the floodgates, because modern customers are more eager to immerse themselves in product knowledge than ever.

If you have a story, you have a future. Illustration: local_doctor (stock.adobe)

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