RIGHT NOW Fa s h i o n
Francesca Lusini: “The women‘s collection in particular was met with great approval and grew by 56 percent year-on-year.”
Peuterey
“The DACH Region Remains the Most Important Market”
The last seasons were exceptional. What prompts you to believe in a recovery? Francesca Lusini, President of Peuterey Group: First and foremost, I am proud that our group responded swiftly to the pandemic. Coupled with the even stronger ties we have developed with our partners, customers, and suppliers, this has enabled us to contain the decline in sales. New projects, such as the Peuterey Recycle capsule, and an 80 percent year-on-year increase in our e-commerce growth figures support our optimism. How did the DACH area respond to the women’s collection? In 2020, all collections developed very well and achieved 50 percent growth. The women‘s collection in particular was met with great approval and grew by 56 percent year-on-year. What are the highlights of the women’s collection? The Peuterey women’s collection will expand. In addition to our outerwear, we invest heavily in total-look collections such as the Soft Attitude line, which features products that are gender-fluid and genderless in concept. In addition, we still have Plurals. This line aims to appeal to a younger audience through abundant creativity. www.peuterey.com
Soft Attitude, a new line by Peuterey, focuses on pieces that are gender-fluid and genderless in concept.
Fresh styles on point: Envii delivers monthly new looks for fast-moving, sustainable product ranges.
Envii
FAST FORWARD
Almost monthly deliveries and moderate prices are their clear focus. With Envii, Peter Sextus and Per Ulrik Andersen, the founders of Scandinavian brand Samsoe Samsoe, strive to offer a sustainable answer to the fast fashion market – designed in Copenhagen. www.envii.com
WEARING COMFORT? WITH FASHION, PLEASE! Here to stay. Drawstring trousers are among the clear winners of the last few seasons. What speaks for them? For one, nobody really wants to forego the comfort they offer. What speaks for trousers by White Sand in particular? Italian fashion expertise paired with an unconditional will to innovate the product continuously.
style in progress
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