IN STORE 85
for example to enjoy the specially brewed Zanon Beer or simply chat a little. Customers can even rent the store for shopping nights - DJ, drinks, appetisers, and styling advice included.
The Zanon store offers an urbanised product range that is appreciated by both local regular customers and tourists.
IMPROVED TOURIST INFORMATION Zanon works hard to ensure that his store in a city with 12,000 inhabitants is not merely a meeting place for local regular customers. The Zanon lifestyle magazine is stocked by all top hotels in South and East Tyrol, Upper Carinthia, and Kitzbühel. The magazine contains an invitation to have a drink in the store. “I want to inspire people to visit our store,” Zanon adds. Many accept the invitation, not least because he knows every slope for snowboarders, skiers, and e-bikers. His advice is better and more personal than any tourist information could provide. Double-digit growth rates are the reward for Zanon’s comprehensive concept. Zanon last experienced such success in the heyday of the hardware business.
Chris Zanon was a member of the City Council for twelve years; he was responsible for economy and tourism. “The fact that this place is so small has made us creative. We need to distinguish ourselves from locations where there is a mass market.”
Zanon Zwergergasse 1, 9900 Lienz/Austria, www.zanonstyle.com Opening: 14th of April 1988 Owner: Christian Zanon MD: Christian Zanon Employees: 4 Sales area: approx. 250sqm Brands for women: Armedangels, Colmar Originals, Drykorn, Ichi, Liu Jo, Minimum, Oakwood, Penn&Ink N.Y, Rains, Replay, Samsoe & Samsoe, Tigha, Yaya, and others Brands for men: Armedangels, Colmar Originals, Drykorn, Dstrezzed, Minimum, Nowadays, Rains, Replay, Rvlt/Revolution, Samsoe & Samsoe, Tigha, and others Accessories brands: A Beautiful Story, All the Luck in the World, Arkk Copenhagen, Barts, Brekka, Birkenstock, Chesterfield Bags, Freds Bruder, Fritzi aus Preußen, Herschel Supply Co., Hunter Boots, I-Clip, Markberg, Mint Sweden, New Balance, Stance Sock, and others style in progress 218
