Shopping Destination

The Zanon store offers an urbanised product range that is appreciat- ed by both local regular customers and tourists.

for example to enjoy the special- ly brewed Zanon Beer or simply chat a little. Customers can even rent the store for shopping nights - DJ, drinks, appetisers, and styling advice included.

IMPROVED TOURIST INFOR- MATION Zanon works hard to ensure that his store in a city with 12,000 inhabitants is not merely a meeting place for local regular customers. The Zanon lifestyle magazine is stocked by all top hotels in South and East Tyrol, Upper Carinthia, and Kitz- bühel. The magazine contains an invitation to have a drink in the store. “I want to inspire people to visit our store,” Zanon adds. Many accept the invita- tion, not least because he knows every slope for snowboarders, skiers, and e-bikers. His advice is better and more personal than any tourist information could provide. Double-digit growth rates are the reward for Zanon’s comprehensive concept. Zanon last experienced such success in the heyday of the hardware business.

Chris Zanon was a member of the City Council for twelve years; he was responsible for economy and tourism. “The fact that this place is so small has made us creative. We need to distinguish ourselves from locations where there is a mass market.”

Zanon

Zwergergasse 1, 9900 Lienz/Austria, www.zanonstyle.com Opening: 14th of April 1988 Owner: Christian Zanon MD: Christian Zanon Employees: 4 Sales area: approx. 250sqm Brands for women: Armedangels, Colmar Originals, Drykorn, Ichi, Liu Jo, Minimum, Oakwood, Penn&Ink N.Y, Rains, Replay, Samsoe & Samsoe, Tigha, Yaya, and others Brands for men: Armedangels, Colmar Originals, Drykorn, Dstrezzed, Minimum, Nowadays, Rains, Replay, Rvlt/Revoluti- on, Samsoe & Samsoe, Tigha, and others Accessories brands: A Beautiful Story, All the Luck in the World, Arkk Copenhagen, Barts, Brekka, Birkenstock, Chesterfield Bags, Freds Bruder, Fritzi aus Preußen, Herschel Supply Co., Hunter Boots, I-Clip, Markberg, Mint Sweden, New Balance, Stance Sock, and others

L&T blends sport and fashion in an innova- tive and contemporary manner.

The standing wave embod- ies a unique combination of sports venue and shopping experience.