NORTH EASTERN EPISCOPAL DISTRICT
Leadership Training Institute
November 7-9, 2024
Workshop: This Is Our Story – Ministry & Marketing
Rev. B. Lauren Williams, LB Designs & Consulting, LLC
Storytelling i& Digital Evangelism
Digital evangelism is the practice of using online platforms and digital tools to spread messages, related to faith, belief, or religious values, to a broad audience.
At the core of every church is the mission to introduce people to Jesus and lead them on a journey of discipleship. Storytelling is a powerful tool for evangelism in the church because it helps to communicate the Gospel message in a way that is relatable, memorable, and impactful.
Stories capture our imagination and evoke emotions, making it easier for listeners to feel connected to the message. Through storytelling, the church can inspire and engage, with the intent to connect people to the heart of the church’s mission and ultimately lead them to Christ.
Workshop Goals
Maximizing Your Church’s
Digital Footprint
Resources for Communications
• Explore the intersection of Marketing & Evangelism
• Storytelling – crafting purposeful and engaging content that reflects the mission of the church.
• Create an action plan for marketing your ministry.
• Website – Opportunity to share your story in depth.
• Blogs, Articles, Periodicals – help advance your story within the community.
• Social media - Breaks your story up into relatable and bitesize pieces
• Members are Ambassadors – Their lives and digital engagement help solidify and propel your story.
Text In Church, FlockNote, Breeze – Church Management Software, Planning Center Workshop Guide
lbdesignscc.com | readytobrand@lbdesignscc.com
NORTH EASTERN EPISCOPAL DISTRICT
Leadership Training Institute
November 7-9, 2024
Workshop: This Is Our Story – Ministry & Marketing
Rev. B. Lauren Williams, LB Designs & Consulting, LLC
Tips for Posting to social media
Utilizing Social Media Content Calendars
How often should you post to social media?
• Facebook: On Facebook Pages, one post per day is optimal if you have under 10,000 followers. If you have over 10,000 followers, the best practice is to post once or twice daily.
• Instagram: You should post once or twice daily on Instagram Feeds. For Instagram Stories, you can post as many as you like daily within reason.
• Twitter: Best practices say two to five tweets daily is the optimal number of posts for maximum engagement. You can supplement this by retweeting useful posts from other accounts.
*Source: Tithely
How often should you update your website? Bi-weekly or as often as new information becomes available.
Social Media Calendars aid in helping you to plan, sort and schedule your social media posts.
lbdesignscc.com | readytobrand@lbdesignscc.com