St. Pius X Brand Standards Manual

BRAND STANDARDS MANUAL Revised July 2016

Table Of Contents Introduction......................................................................................................................................... 3 Color Palette........................................................................................................................................ 4 Typography........................................................................................................................................... 5 Primary Logo Primary & Secondary Logos........................................................................................................... 6

Alternate Logos............................................................................................................................... 7

Typography & Restrictions.............................................................................................................. 8

Marketing Logo Primary & Secondary Logos........................................................................................................... 9

Alternate Logos............................................................................................................................. 10

Typography & Restrictions............................................................................................................ 11

Mascot

Primary & Secondary Mascots..................................................................................................... 12

Alternate Mascots......................................................................................................................... 13

Mascot Jackets............................................................................................................................... 14

Typography & Restrictions............................................................................................................ 15

Monogram Primary & Secondary Logos......................................................................................................... 16

Typography & Restrictions............................................................................................................ 17

Learning For Success Primary & Secondary Logos......................................................................................................... 18

Typography & Restrictions............................................................................................................ 19

Taglines................................................................................................................................................ 20 Retired Logos.................................................................................................................................... 21 Unacceptable Logo Use.............................................................................................................. 22 For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

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Introduction The St. Pius X High School brand is our most valuable asset. It defines who we are and what we do, and it is imperative that we present a consistent brand identity - to maintain our name recognition and raise awareness of St. Pius X outside our immediate community.

In order to continue to maintain the integrity of our brands, all St. Pius X artwork, merchandise and usage of the logos and the text accompanying the logos, including tag lines must be approved by Deanna Werner, Director of Communications, or Mary Linda Portner, Director of Advancement.

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

3

Color Palette All colors in this manual are shown in 4-color process (CMYK).

Primary Color Palette

CMYK Cyan, Magenta, Yellow and Black. These are the 4 colors of ink used when printing in 4-color process.

PMS Black

C M Y K

| | |

46 42 38

| | | |

Hex: #2e2926

White

R G B

Pantone® Matching System. The industry standard ink numbering system for printing in spot color. “C” indicates intended use for coated paper or materials. “U” indicated intended use for uncoated paper.

66 64 67 67

C M Y K

PMS

R G B

| | | |

0 0 0 0

255 255 255

Hex: #ffffff

PMS Cool Gray 6 R G B C M Y K

| | |

170 169 170

| | | |

35 29 28 0

Hex: #aaa9aa

R G B

PMS 158

C M Y K

RGB Red, Green and Blue. These are the three colors used when displaying in a digital format, such as a computer monitor, smart phone or tablet. In many cases, especially web development, a hex code (#ffffff) can be used to specify the desired RGB formula.

| | |

| | | |

0 65 100 0

| | |

244 121 32

Hex: #f47820

Secondary Color Palette

PMS 320

C M Y K

R G B

| | |

0 156 162

| | | |

80 18 38 1

Hex: #009ca2

R G B

PMS 5763

C M Y K

| | |

110 117 69

| | | |

56 39 83 20

Hex: #6e7545

R G B

PMS 7447

C M Y K

| | |

94 69 117

| | | |

72 82 28 12

Hex: #5d4575

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

4

Typography The typefaces listed on this page are intended to support the St. Pius X brand in all forms of marketing and advertising. Please contact brand@stpiusx.org if you would like to request access to these typefaces.

The font family Droid Serif should be used primarily for headlines/titles. The font family Open Sans should be used primarily for body/paragraph text. Open Sans contains many weights and variants. Those not shown here may still be acceptable font choices.

Droid Serif A

B C O P a b c o p 1 2 3

Open Sans D Q d q 4

E R e r 5

F S f s 6

G T g t 7

H U h u 8

I V i v 9

J K L M N W X Y Z j k l m n w x y z . , ! ? / ”

Droid Serif Italic A

B C D O P Q a b c d o p q 1 2 3 4

E R e r 5

F S f s 6

G T g t 7

H U h u 8

I V i v 9

J K L M N W X Y Z j k l m n w x y z . , ! ? / ”

C P c p 3

D Q d q 4

E R e r 5

F S f s 6

G H I T U V g h i t u v 7 8 9

E R e r 5

F G H I S T U V f g h i s t u v 6 7 8 9

J K L M N W X Y Z j k l m n w x y z . , ! ? / ”

A

B O a b o 1 2

C P c p 3

D Q d q 4

J K L M N W X Y Z j k l m n w x y z . , ! ? / ”

Open Sans Light Condensed E R e r 5

F S f s 6

G T g t 7

H U h u 8

I V i v 9

J K L M N W X Y Z j k l m n w x y z . , ! ? / ”

Droid Serif Bold Italic A B C D O P Q a b c d o p q 1 2 3 4

B O a b o 1 2

Open Sans Italic

Droid Serif Bold A B C D O P Q a b c d o p q 1 2 3 4

A

E R e r 5

A

B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 . , ! ? / ”

Open Sans Bold Condensed F S f s 6

G T g t 7

H U h u 8

I V i v 9

J K L M N W X Y Z j k l m n w x y z . , ! ? / ”

A

B O a b o 1 2

C D E P Q R c d e p q r 3 4 5

F G H I J K L M N S T U V W X Y Z f g h i j k l m n s t u v w x y z 6 7 8 9 . , ! ? / ”

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

5

Primary Logo Shield

Shield

The St. Pius X shield is the primary graphic component within our identity system. The shield combined with the primary wordmark creates the official SPX logo shown below.

Primary Wordmark The primary wordmark is a unique typographic signature that displays the St. Pius X name. It was developed from a modified version of the typeface Albertus MT Std. Do not alter or attempt to recreate it in any way.

Primary Wordmark

Horizontal Primary Logo

Primary Logo The SPX logo consists of the SPX shield and the SPX primary wordmark. Combined in a precise manner, these two elements create a distinctive logo for SPX. Do not change the SPX logo or wordmark in any way.

Our logo has both a horizontal and a stacked version to be used interchangeably, as long as space allows for adequate clear space around the logo. See page (8) for more information on clear space requirements.

Primary Wordmark

Shield

Stacked Primary Logo

This is our primary logo, and should be used for all academic related purposes such as letterhead/ stationary, diplomas, and uniforms.

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

6

Primary Logo One Color Primary Logo

Horizontal Logo - One Color

This version of the logo should be used only when printing in full color and grayscale are not available. It should only appear in black on a white or light colored background. The full color Primary Logo is always preferred.

Stacked Logo - One Color

Primary Logo - Dark Background

Horizontal Logo - Dark Background

This version of the Primary Logo is intended for use on dark backgrounds.

Stacked Logo - Dark Background

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

7

Primary Logo Typography

Albertus MT Std

The Primary Logo was developed from a modified version of the typeface Albertus MT Std. Do not alter or attempt to recreate it in any way.

A

Minimum Size Requirements

B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 . , ! ? / ”

Minimum Size Requirements

The logos here represent the smallest recommended size for the Primary Logo for print and screen in order to maintain the integrity of each mark, and ensure that they are reproduced clearly and legibly. This does not pertain to embroidery or engraving.

2.25” Wide

Clear Space Requirements This refers to the area of empty space required around each of our Brand’s Marks as defined here.

No other graphic elements should encroach upon this designated area.

1.5” Wide

Clear Space Requirements

The clear space required around both the horizontal and stacked versions of the Primary Logo, as well as the shield by itself, is equal to the star at the top of the shield.

The clear space required around the Primary Word Mark is equal to the star between “Houston” and “1956.”

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

8

Marketing Logo Primary Marketing Logo

Primary Marketing Logo

The St. Pius X Marketing Logo is intended for use in communications and marketing purposes, such as websites, advertisements, and recruiting.

The Marketing Logo is composed of a combination of the typefaces Baskerville Regular and Albertus MT Std, along with a stylized X. Do not alter or attempt to recreate it in any way.

Secondary Marketing Logo The Secondary Marketing Logo lacks the “Dominican Sisters of Houston� portion found in the Primary Marketing Logo. This version should

Secondary Marketing Logo

only be used if size restrictions inhibit all the text from the Primary version from being clearly legible. See page (11) for more information on size

requirements.

Tertiary Marketing Logo The Tertiary Marketing Logo simply consists of the stylized X found in the Primary Marketing Logo.

This logo should only be used when instances of the Primary Logo or Primary Marketing logos are also present. It is not intended to represent the SPX brand on it’s own, but rather to support the brand as a watermark or design element.

Tertiary Marketing Logo

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

9

Marketing Logo Two Color Marketing Logo

Two Color Marketing Logo

The Two Color Marketing Logo should only be used when printing in full color is not available. The stylized X should always be shown in SPX Orange, and the text should be shown in either White or Black depending on the background color. The full color version is always preferred.

One Color Marketing Logo The One Color Marketing Logo should only be used when printing in full color is not available. It may be shown in White, Black, or SPX Orange as long as it remains clearly visible against its background.

The full color version is always preferred.

One Color Marketing Logo

Marketing Logo - Dark Background This version of the Marketing Logo is intended for use on a dark background.

Marketing Logo - Dark Background

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

10

Marketing Logo Typography The Marketing Logo was developed using a combination of a modified version of the typeface Albertus MT Std (page 8), and Baskerville Regular.

Do not alter or attempt to recreate it in any way.

Minimum Size Requirements The logos here represent the smallest recommended size for the Marketing Logo for print and screen in order to maintain the integrity of each mark, and ensure that they are reproduced clearly and legibly. This does not pertain to embroidery or engraving.

Baskerville Regular A

B C D E O P Q R a b c d e o p q r 1 2 3 4 5

F G H I J K L M N S T U V W X Y Z f g h i j k l m n s t u v w x y z 6 7 8 9 . , ! ? / ”

Minimum Size Requirements

.75” Wide 1.5” Wide

Clear Space Requirements This refers to the area of empty space required around each of our Brand’s Marks as defined here.

No other graphic elements should encroach upon this designated area.

The clear space required around all versions of the Marketing Logo is equal to the distance between the upper arms of the stylized X at their closest point.

2.5” Wide

Clear Space Requirements

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

11

Mascot Primary Mascot

Primary Mascot

Beppo the Panther is the official Mascot of St. Pius X. The typeface used is Sansation Bold. This mark is intended to be used by Athletics, Admissions, and for spirit items, such as car decals, yard signs and various groups and organizations at SPX. Do not alter or attempt to recreate it in any way.

Secondary Mascot This version may be used in place of the Primary Mascot as long as it is used in close proximity to the schools name formatted in such a way that is approved in this standards manual.

Secondary Mascot

Tertiary Mascot For athletics department use only. Primarily for use on helmets and small details to uniforms.

Not for use as the only or a prominent logo in any application. Outside of helmets, for use only in instances when a small application is warranted.

Tertiary Mascot

Spirit Wordmark This wordmark should not be used anywhere that the mascot would not be appropriate, and is preferred to be used in close proximity to the Secondary or Tertiary Mascot logos.

Spirit Wordmark

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

12

Mascot Two Color Mascot

Two Color Mascot

The Two Color Mascot should only be used when printing in full color is not available. This version should only be used in Black and SPX Gray on a White background as shown here. The full color version is always preferred.

One Color Mascot The One Color Mascot should only be used when printing in full color is not available. It may be shown in White, Black, or SPX Orange as long as it remains clearly visible against its background. The full color version is always preferred.

One Color Mascot

Mascot - Dark Background This version of the Mascot is intended for use on a dark background.

Mascot - Dark Background

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

13

Mascot Mascot Jackets Mascot Jackets are variations of the Primary Mascot intended to represent various groups and organizations at SPX, such as Athletic Teams and student clubs. Mascot Jackets should not be recreated or altered in any way.

To request a new Jacket for your organization please contact brand@stpiusx.org

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

14

Mascot Typography

Sansation Bold

The Mascot was developed using the typeface Sansation Bold. Do not alter or attempt to recreate it in any way.

A B C D E F O P Q R S a b c d e f o p q r s 1 2 3 4 5 6

Minimum Size Requirements The logos here represent the smallest recommended size for the Mascot and Spirit Wordmark for print and screen in order to maintain the integrity of each mark, and ensure that they are reproduced clearly and legibly. This does not pertain to embroidery or engraving.

G T g t 7

H I U V h i u v 8 9

J K L M N W X Y Z j k l m n w x y z . , ! ? / ”

Minimum Size Requirements

1” Wide

.75” Wide

1.375” Wide

Clear Space Requirements This refers to the area of empty space required around each of our Brand’s Marks as defined here.

No other graphic elements should encroach upon this designated area.

1.125” Wide

Clear Space Requirements

The clear space required around the Primary, Secondary, and Tertiary Mascots is equal to 1/4 of the height of the orange outline around Beppo’s head.

The clear space required around the Spirit Wordmark is equal to the size of the X.

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

15

Monogram Monogram The Monogram is intended to represent various groups and organizations at SPX, such as Athletic Teams and student clubs. The Monogram may only appear in the color combinations shown here.

The one color version may be used in any of our brand’s Primary Colors. The Monogram should not be recreated or altered in any way.

To request a new Monogram Jacket for your team please contact brand@stpiusx.org

Monogram

Monogram - Dark Background

Monogram - Orange Background

Monogram - One Color

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

16

Monogram Typography

American Captain

The Monogram was developed using the typeface American Captain. Do not alter or attempt to recreate it in any way.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 . , ! ? / ”

Minimum Size Requirements The logo here represents the smallest recommended size for the Monogram for print and screen in order to maintain the integrity of each mark, and ensure that they are reproduced clearly and legibly. This does not pertain to embroidery or engraving.

Minimum Size Requirements

1” Wide

Clear Space Requirements This refers to the area of empty space required around each of our Brand’s Marks as defined here.

No other graphic elements should encroach upon this designated area.

Clear Space Requirements

The clear space required around the Monogram is equal to the height of the orange section of the arch at the bottom of the mark.

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

17

Learning For Success Learning For Success

Full Color

This logo should be used only by and for the Learning For Success Program. The type face used is Noteworthy. Do not alter or attempt to recreate it in any way.

One Color

Full Color - Dark Background

Grayscale

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

18

Learning For Success Typography

Noteworthy

The Learning For Success logo was developed using the typeface Noteworthy. Do not alter or attempt to recreate it in any way.

A B C D E F O P Q R S a b c d e f o p q r s 1 2 3 4 5 6

Minimum Size Requirements The logo here represents the smallest recommended size for the Learning For Success logo for print and screen in order to maintain the integrity of each mark, and ensure that they are reproduced clearly and legibly. This does not pertain to embroidery or engraving.

G T g t 7

H I J K L M N U V W X Y Z h i j k l m n u v w x y z 8 9 . , ! ? / ”

Minimum Size Requirements

Clear Space Requirements This refers to the area of empty space required around each of our Brand’s Marks as defined here.

No other graphic elements should encroach upon this designated area.

The clear space required around the Learning For Success logo is equal to 1/4 of the total height of the mark.

3.75” Wide

Clear Space Requirements

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

19

Taglines Taglines These taglines have been established and approved by SPX for appropriate usage.

School-Wide

Your Story Starts Here.

Ministry

Teaching Truth.

Preaching Justice.

Student Life

Character: Every Day, Every Way.

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

20

Retired Logos Retired Logos The logos found on this page have been officially retired from use. These and all other past logos are not to be used to represent St. Pius X in any way.

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

21

Unacceptable Logo Use Unacceptable Logo Use The logos found on this page represent ways in which the various Logos and Brand Marks should not be used.

Do not change the fonts in any way. (ie: wight, typeface, ect)

Do not use background outside of brand colors for multi-colored logos. One color logos may be used on backgrounds outside of brand colors.

Do not change the colors in any way not found in this guide.

Do not alter the proportions, spacing or arrangement.

Do not stretch or distort logos in any way.

Do not add design elements to Brand Marks in any way.

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

22

Branded Merchandise Branded Merchandise The St. Pius X Brand must be present on ALL merchandise representing and group or organization affiliated with SPX. All marks and logos used must adhere to the guidelines established in this manual, including clear space and minimum size restrictions. ALL artwork must be approved by brand@stpiusx.org prior to order being placed.

Multiple Imprint Locations

Multiple Imprint Locations When the SPX Brand is printed in a separate location, the rest of the artwork DOES NOT need to adhere to the Brand Colors found in the guide.

Single Imprint Location When the SPX Brand is printed in the same location as the rest of the artwork, at least one of the of the SPX Primary Colors MUST be used. The SPX Brand must be printed in this Primary Color.

Single Imprint Location

For more information on this or any other section of this Brand Standards Manual contact brand@stpiusx.org

23

This Brand Standards Manual was produced by Bullpen Marketing for St. Pius X High School