# ONE DAY ONE PURPOSE Day of Giving 2023 Campaign
Objective why we’re here
Communicate Franklin’s #OneDayOnePurpose student mental health and wellness initiative to donors in a way that is engaging,butnotintimidating , with a sense of urgency and determination that inspires giving.
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Challenges ...don’t intimidate us!
Unlike other fundraising priorities that have tangible, “visible” outcomes, mental health and wellness issues can be invisible, and sometimes surrounded by stigma or a lack of understanding.
Additionally, with the Day of Giving fast approaching, we’re developing some of these communications prior to the Round Table taking place... but we’ve found solutions.
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Our Solutionseasy as 1, 2, 3!
Anchor the messaging on Franklin’s unique pillars of Confidence,CuriosityandConnection , in a way that is true to the brand, the university and its community.
Turn the stigma of mental health on its head by making it Franklin’s and the donors’ sharedpurpose on the Day of Giving - and long after.
Make the round table areflectionoftheuniversity’sstudent-centric commitment (we might not have all the answers, but what matters is that we’re asking the questions).
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distribution 03|29 Save the Date 04|12 One-Week Out 04|18 One Day Out 04|19 Day Of 04|21 Thank You Social Post + Email + Zoom Backgrounds Social Post + Email Social Post/Stories + Email Launch Video + Social Posts/Stories + Email + Badges Social Post + Email 5
Content Strategy
CREATIVE
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