Southern Utah Business Magazine (Summer 2022)

Page 36

Capturing the Important Evolution of Business Communication Technology By Daniel Rhodes Digital transformation is the term being used to describe the massive shift from premise-based business hardware to cloud-based application software. The “business telephone system” has quickly become the technology industry’s (OP-X vs. CAP-X) transformation poster child. Traditionally, businesses with just a few users to businesses with thousands of users would purchase or lease communications equipment to be housed on location. The equipment would connect to copper/analog POTS (Plain Old Telephone Service) or digital PRI (Primary Rate Interface) lines and require frequent firmware updates. Even though these systems evolved from mechanical to software-based management, they remained limited in capacity and expensive to maintain. Around the mid 1990s, a progression in the business communication industry that came to be known as VOIP (Voice Over Internet Protocol) entered the arena. VOIP offered businesses the ability to reduce monthly measured long-distance charges by rerouting specified call traffic over a fixed-rate internet connection. Other VOIP benefits included the ability to transfer inbound calls to any phone anywhere in the world, which minimized or eliminated the need for multi-location companies to purchase or maintain expensive, wide-area networking circuits. Since the processing capabilities of VOIP systems are cloud-based, businesses that have adapted VOIP technology no longer need to worry about outgrowing their systems or dispatching a service technician to their location. Troubleshooting and system repairs can be done automatically or remotely from a 24/7/365 network operation center. In the event a phone is rendered nonoperational, a replacement phone can be shipped overnight, preprogrammed and ready to go. The next evolution of the cloud-based phone system has been identified as UCaaS (Unified Communications as a Service). UCaaS grew beyond the idea of simply replacing the premise-based 36 Southern Utah Business Magazine :: Summer 2022


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What's Happening in Southern Utah

4min
pages 74-75

Inspiring Students to Create Their Own Bright Futures

6min
pages 60-61

Capturing the Important Evolution of Business Communication Technology

6min
pages 36-37

The Mission Behind Utah Tech University

7min
pages 48-50

Solutions for Your Employee Turnover Crisis

6min
pages 68-69

The Six Stages of Business Growth

6min
pages 64-66

Future Focused

6min
pages 52-53

Supercharging the St. George Startup Scene

7min
pages 54-56

Staying One Step Ahead of Change

9min
pages 32-35

Talent Clustering Is the Solution to Southern Utah's Brain Drain

7min
pages 10-12

Marketing to Your Target Audience

4min
pages 72-73

Chamber of Commerce Welcomes New Staff

3min
page 71

Solutions for Your Employee Turnover Crisis

5min
pages 68-70

The Six Stages of Business Growth

5min
pages 64-67

Junior Achievement of Utah

5min
pages 60-62

Atwood Innovation Plaza Spotlight: beatBread

3min
page 59

Startup Grind: Supercharging the St. George Area Startup Scene

6min
pages 54-58

The Mission Behind Utah Tech University

7min
pages 48-51

The Economic Impact of Home Building

3min
pages 46-47

President Kelle Stephens: Future Focused

6min
pages 52-53

The State of the Real Estate Market in Southern Utah and Beyond

5min
pages 42-45

Attract Talent with College Savings as a Benefit

3min
page 39

Paving the Way for the Next Generation of Women

4min
pages 40-41

to Honor Tradition While Championing Innovation

8min
pages 32-35

The St. George Area Chamber of Commerce: Elevating Local Business and the Community

4min
pages 18-22

Capturing the Important Evolution of Business Communication Technology

7min
pages 36-38

So You Wanna Be a Rock Star?

4min
pages 14-17

Talent Clustering Is the Solution to Southern Utah’s Brain Drain

9min
pages 10-13

Introducing the 2022 Element Award Honorees

17min
pages 23-31
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