➢ Listen to Jim Rhon’s video before answering
WHAT are at least TWO Ideas for:
➢ Incorporating a New Specialty?
➢ Or Expanding or Improving Upon and existing Specialty of mine?
JR 1 - WHY should I go to work on my above IDEAS?
JR 2 - WHY Should I NOT work on my above IDEAS?
JR 3 - WHY NOT Me? If not me, then Who?
JR 4 - WHY NOT NOW? Why Procrastinate? Or Why NOW is right?
WHAT will be my Next (Immediate) Steps for Progress?
Focusing on Specialty or Niche properties as a real estate agent comes with several advantages that can help you stand out in the market and build a more profitable, fulfilling career. Here are the key benefits:
1. Less Competition & Higher Demand for Specialists
• Most agents focus on general residential or commercial properties.
• Specializing in a niche (luxury, waterfront, ranches, etc.) positions you as an expert, making it easier to attract clients.
2. Higher Commissions & Bigger Paychecks
• Specialty properties often have higher price points, leading to larger commission checks per transaction.
• Many niche properties, such as luxury homes, commercial properties, or investment properties, come with premium commissions.
3. Working with High-End & Motivated Clients
• Specialty buyers and sellers tend to be more serious and financially capable, reducing wasted time.
• Luxury buyers, investors, and commercial clients value expertise and professionalism, which leads to smoother transactions.
4. More Referral & Repeat Business
• Niche clients stick with specialists because they trust your expertise.
• Investors, developers, and high-net-worth individuals often buy and sell multiple properties, creating repeat business.
5. Unique & Interesting Transactions
• Selling vineyards, equestrian estates, ski homes, or tiny house communities can be more exciting than handling cookie-cutter suburban homes.
• Each deal comes with different challenges and learning experiences, keeping the job fresh and engaging.
Your Next Steps for ManifestingAchievement
1) Enhanced Specialized Knowledge
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2) Enhanced Target Marketing Program
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3) Enhanced Agent Network (Relationships)
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4) Enhanced Affiliate Network (Relationships)
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5) Enhanced SOI (Relationships)
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6) Enhanced VP, USP, CA/CE
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7) Enhanced, Specialized Skillsets
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9) Enhanced Courage & Toughness
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10) Enhanced Resourcefulness
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11) Enhanced Persona -Appearance
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12) Enhanced Mastermind &Accountability TEAM
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13) Enhanced Branding Program
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14) Enhanced Time Management
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Steve Wagner: 36 Years of Entrepreneurial Endeavors
1989 – Buyer’sAgency Specialist – One of the very first BuyerAgents in GA
1992 – Custom Services Specialist – Personally Listed 33 House in 1 month
1994 – Listing Specialist – My Mom remained a Buyer’s Specialist
1996 – Location Specialist – Turned 3,000-5,000 Residents into my SOI
1997 – Teams Specialist – Foundation of “The Wagner Team”
1999 – Virtual Photography & TECH Specialist – Foundation of “VPR”
2000 – Luxury & Equestrian Specialist – Photography & TECH brought the opportunity
2002 – LAND & Development Specialist – Luxury & Equestrian brought the opportunity
• Started “Georgia Land Solutions”
2003 – Commercial RE Specialist – Luxury & Equestrian brought the opportunity
• Edited Corporation to “Georgia Land & Commercial Solutions”
• Would later add “The Commercial Resources Group”
2005 – Education Specialist – The Beginning of “GRS - Georgia Realty School”
2006 – Custom Services Specialist –ABlast from my Past
• Started “Platter Realty”
2007 – Auction Specialist – Land, Commercial, & Luxury brought the opportunity
• Started “REBidNow.com”
2008 – REO & Short Sale Specialist – Need arose from Economic the Downfall
2010 – Comprehensive Value Proposition Specialist – For VPR Scaled Growth
2020 – I-Buyer & Bridge Loan Specialist – Started a I-Buyer Purchase Division
2022 – Lease Purchase Specialist – Started a Lease Purchase Division
2024 – Co-Created a Specialties Property Co. – Start of “UC Premier Properties”
2025 – Co-Created a GRS Specialties Initiative/Division – See Mission Statement