Barfoot & Thompson Howick Credentials Book

Unlock your

P OTENTIAL

Howick

1.0

Your trusted real estate partner

WHO WE ARE THE COMPANY THE PROJECT MARKETING SPECIALISTS

1.1

The company “Our goal is to add value to your project every step of the way, from the inception through to final settlement.”

Peter Thompson, Managing Director, Barfoot & Thompson

From the 1960s Greenfields subdivisions on the North Shore and the 1990s city apartments, to the Brownfields developments of today and the second generation of apartments, Barfoot & Thompson has been closely associated with the development of Auckland.

So it’s no surprise the directors have put their commitment and resources behind Barfoot & Thompson Projects.

With more than 1500 salespeople, we truly reflect the modern face of Auckland, representing every possible target market and ethnicity. And as Auckland’s most recognised and trusted real estate brand, how we do business is as important as the business we do.

From left: Chris Dobbie, CEO, Kiri Barfoot, Director, Peter Thompson, Managing Director, Stephen Thompson, Director

Established in 1923 100% family owned Non-franchised 81 branches 1500+ salespeople Dominant market share

Howick branch by the numbers 29.89% 130 of all Howick residential sales by Barfoot & Thompson

1151

sales in greater Eastern Beaches region by Barfoot & Thompson

sales in Howick by Barfoot & Thompson

78

salespeople at Howick branch

1,624,409

$

average sales price in Howick

193,472,800

$

Total value of Howick sales by Barfoot & Thompson Figures based on independent industry market data 1 July 2021 to 30 June 2022

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1

Individual Salesperson, Eastern Beaches Region, 2022, Yang Wang

5

Property Management Team, Overall, 2022, Kun Lu & Team

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2

Sales Partnership, Eastern Beaches Region, 2022, Munish Seth & Shveta Seth

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7

Branch Manager, Overall, 2022, Steve Maserow

Leading our way…

Steve Maserow Head of Growth

When it comes to the world of real estate, few leaders are as highly respected and accomplished as Steve Maserow. As the Head of Growth for Barfoot & Thompson Howick, Steve is renowned for his exceptional leadership skills, unwavering dedication to his clients, and his commitment to fostering a culture of excellence and innovation.

With a career that spans over three decades, Steve has built a reputation as one of the most creative and successful real estate professionals in the area. He is known for his deep expertise in the local market, his unparalleled work ethic, and his ability to connect with clients on a personal level. But it's not just Steve's impressive track record that sets him apart, its working alongside his impressive leadership team: Paul Judd, Sumwai Wong and Kun Lu. Together, they bring a wealth of experience, knowledge and skills to the table, and they are all deeply committed to helping their clients achieve their goals.

Paul Judd Head of Sales

Sumwai Wong Head of Awsome

Kun Lu Head of Property Management

In the end, Barfoot and Thompson Howick mission is simple: To be the World's Best Real Estate Office. And with his unwavering commitment to his team, his clients, and his community, there's no doubt that he is well on his way to achieving that goal.

The team around you

Howick

A diverse team with a single vision Welcome to our world - where excellence is the norm, and nothing less will do. Our Mission is simple: To be the best real estate office in the world. Our obsession with customer and team experience is evident in every aspect of our work, this not only inspires confidence and trust in clients but also attracts the very best real estate talent. We specialise in Family Homes, Waterfront Properties, Lux Market, Rural Properties, New Projects, Subdivisions, First Homes, Investment and Property Management.

We are a collaborative office, and we work closely with one another, sharing insights and knowledge to help everyone in the team grow and thrive. But what sets us apart is our commitment to building lasting relationships with clients. Rather than simply selling houses, we prefer to think of ourselves as trusted property advisors, helping everyone from t he first-time buyer to our developers make better, more informed decisions.

It's not just the team's commitment to excellence that makes this office so

special. It's also our deep passion for the work we do. We love nothing more than helping match buyers to our vendors’ property, or helping our property developers get the best possible return for their projects.

Our passion extends beyond the office walls – we are deeply involved in the local community, volunteering, and giving back in any way we can. We make good things happen for other people and this is just one more reason why our office is so highly regarded.

So, if you're looking for a world class customer experience look no further.

As Aucklanders embrace the notion of living in multi-dwelling developments, from apartment towers to greenfields subdivisions, the opportunities are indeed exciting. Yet, as we’re seeing, there is already intense competition for buyers. The ventures that yield the greatest success are the ones that get everything right. With that in mind, Barfoot & Thompson Projects has the specialised capability to assist you at every stage, even starting before an architect is briefed. And once we’ve helped bring your plans to life, we have the resources of Auckland’s largest real estate company to truly maximise the success of your project.

About Nona Singh

021 421 454 With my extensive background in operating my own business to rely upon, I have recently decided to start a new chapter in my professional life. Real estate has always been an area of interest to me and gaining a license in this industry means I can now put my passion for property into action.

Running my own business has made me customer-focussed. My client’s needs are always my highest priority no matter if they are a vendor or a buyer.

Using my advanced communication and negotiating skills, I work to achieve the best deal for my clients. I have the ability to easily build a rapport with every client and to make them comfortable that I am taking their business very seriously.

I believe in walking the walk and talking the talk when it comes to my profession. I always provide honest feedback, regular follow-up and I’m not afraid to use my analytical skills.

I am here to add value to my investors’ portfolios, to see first home buyers onto the property ladder and to provide well-rounded assistance in order to make a deal happen.

I look forward to demonstrating my skills and market knowledge with your next property project. To start the process, call me today for an obligation-free chat.

What my clients say …

Hi Nona and Crystal I am so grateful for the wonderful service that our family received during one's most stressful purchase in their life. You both have been ever so supportive on giving us the direction we needed, not only to sell our current property, but also to purchase our next family home. This is a rare commitment to find in real estate salespeople. We have not come across this level of professionalism in the experience we have had with several other salespeople in the past. Your service is rare and much appreciated. You both compliment each other well with your family friendly approach.

Although this is our first meeting we felt as though we have known you forever. I highly recommend your service to other families.

Kind regardsThe Permessur family

Our Project Specialists …

Aucklanders are embracing new multi-unit development properties as never before - the opportunities are exciting. With specialized knowledge and over 1900 off plan sales over $2 billion since April 2015, we know how to maximize the success of your project.

Our Projects team provides specialised services, marketing and expertise for project developments, specifically significant residential projects across Auckland including large and boutique apartment developments (off the plans and completed), terraced homes and subdivisions.

Talk to us about your project Whatever stage you're at, our experienced team are here to help.

What we do for developers Our projects team adds value at every stage of your development project, from original concept through to branding, marketing and sales. We can add value at any stage of the development.

Getting started Before we define a unique position for your project in the market, we interrogate it from every angle. Includes: • • • • • • • •

Overall concept Proposed product mix Current pricing thresholds Location factors Target market/s Reviewing the competition Advising on floorplans This disciplined approach removes the guesswork from this crucial stage of your project

Set up Once we have absolute clarity around your project and have confirmed its unique positioning, we have a consistent platform for marketing.

At every stage the buyer experience needs to reflect this - from their first glimpse of an advertisement, until opening the door of their new home. Includes: • • • •

Selecting the project manager and the specialist sales team for your project Planning sales strategies and setting sales targets Collaboration with our specialised brand agency Setting a comprehensive and appropriate budget and timeline for marketing activities and much more.

Sales Pre-sales We'll build early momentum by launching your project to known leads, media and key influencers, well before the main campaign begins.

As well as securing early sales and creating a buzz around the project, these initial sales forays help us test and fine tune our tactics before the main campaign begins.

Your sales campaign While the focal point will be your dedicated and specialist sales team, working from the display suite, they will be closely supported by 1,700+ salespeople in the Barfoot & Thompson network, who will be spreading the word about your development.

Project reporting At any point we can show you exactly how the sales campaign is progressing, with realtime information, customised for your project and available to view on any device.

Buyer communication We'll keep your buyers well informed, from signing the contract right through to settlement day.

4.3

Collateral The better we can get buyers to visualise the end product and the lifestyle on offer, the easier it is to capture their imagination – and signature.

The brochure is a vital sales piece, and not only for those that visit the display suite. It can be a persuasive take-away to show family and other influencers.

Includes: Sales brochure Specification document Display suite boards Site hoardings

Branding and marketing We'll build a brand that sets your project apart. This can include: • • • • • • •

Developing a striking name that represents the attributes of your development Creating a unique brand identity, including logo, style and colours Generating collateral that will capture the imagination of your buyers - including sales brochures, display suite boards and site hoardings Designing the ideal website - from wire framing right through to build and SEO Interactive touch screen displays Developing an advertising campaign that is both robust and flexible.

Creating a beautiful website

Recommendations Planning and commitment “From the initial planning stages through to the actual sell down Barfoot & Thompson's commitment to the project and understanding of the local market have proven to be invaluable.”

- Roger Twose, Director, Willis Bond & Co

Successful network “The success of The Antipodean has reinforced my belief in their agency network, with over 50% of the sales generated through salespeople outside of the main selling team.” - Paul Doole, Managing Director, Norfolk Trustee Company

Responsive team “I have found the Projects team at Barfoot & Thompson to be very responsive to queries and proactive in working with the entire McLennan development team to ensure the project meets its targets.” - Giles Tait, Senior Development Manager, Housing New Zealand

4.7

Advertising Your project’s advertising needs to make a strong first impression, and an equally strong call-toaction.

Typically, the campaign will need a range of executions promoting different aspects or benefits of your project. And it must be flexible enough to quickly change as the campaign rolls out.

Of course, there are the mandatory property-based publications and websites to advertise in (though all the competition are there too). Plus there are now effective ways to target buyers online using datadriven analytics.

Includes: Creative and media brief Concept development Media planning/buying Production Material despatch

2.0

Over 1,900 off-plan sales Over $2 billion since 2014

PORTFOLIO 30 MADDEN CATALINA BAY 245 KEPA ALBERT SQUARE BELMONT VILLAGE XXXII - 32 SHELLY BEACH RD ORMISTON CENTRAL ROSIER PARK 132 HALSEY LIBRARY 27 TWENTY5 TIROTAI WESTLIGHT APARTMENTS WYNYARD CENTRAL THE ANTIPODEAN MARAETAI VIEWS URBIZEN LIFE APARTMENTS CREST FIVE SCOTT POINT MCLENNAN THE RIDGE NORTH APARTMENTS NUGENT RISE

McLennan

$360 million Takanini Housing New Zealand/Individual build partners 50+ super lots 600 new homes (4 out of 5 stages completed) A new community-focused development featuring architecturally designed homes

Five Scott Point

Hobsonville Point Neil Property Group 26 Homes Sold Presents a fabulous opportunity in a destination that’s beautifully situated and impressively resourced

$23 million

Belmont Village

Pukekohe Ngai Tai Whenua 93 Homes Under Construction Belmont Village is perfectly positioned on the rural fringe of Auckland.

$54.5 million

Maraetai Views

Maraetai Neil Property Group 69 Freehold Sections Sold Set on the serene back slopes of Maraetai, with stunning elevated views over the surrounding countryside

$36 million

245 Kepa

Kepa Road, Mission Bay Gosling Property Group 19 Terrace Homes Selling Now - Under Construction

$32 million

Meticulously designed luxury terrace.

Flawlessly contemporary and cleverly engineered to maximise space and natural light. Presenting the best lifestyle Mission Bay has to offer.

Ormiston Central

$46 million

Murphys Road, Flat Bush Mayall Property Group 12 Terrace Homes & 48 Apartments Under Construction Ormiston Central has been architecturally designed with a modern look and feel, to compliment the sought after central location.

30 Madden

Wynyard Quarter Willis Bond & Co 149 Apartments Stage 1 completed Stage 2 completed

$270 million

Offering an undeniably unique waterfront lifestyle within a diverse community

$150 million

Catalina Bay

Hobsonville Point Willis Bond & Co 71 Apartments & townhouses Selling Now - Under Construction

These luxury residences are an unparalleled waterfront sanctuary in Auckland.

Constructed from enduring materials and finished with the finest attention to detail; the residences are individually designed with carefully considered proportions and generous spaces, enhancing extraordinary water views of the Waitemata Harbour.

$49.5 million

Albert Square

Mt Albert Portus 38 Apartments Selling Now Albert Square, superbly located and perfectly designed for effortless 21st century living.

$44 million

Rosier Park

Rosier Road, Glen Eden F & P Dream Homes 61 Terraces Under Construction

Beautifully appointed with fully landscaped private outdoor spaces and taking advantage of its stunning north-easterly aspect, Rosier Park offers an unmissable opportunity to own an affordable home in a blooming community without compromising on style and convenience. Stage One 90% Sold in 3 months.

132 Halsey

Wynyard Quarter Willis Bond & Co 51 Apartments Completed Achieved some of the highest m2 rates in Auckland to date

$140 million

$40 million

Library 27

Auckland CBD Eaglestone Rutland Limited 49 Apartments Completed

Experience contemporary living with Library 27 - A collection of studio, one-bedroom and two-bedroom brand new, completed freehold apartments set in the beating heart of Auckland CBD.

XXXII 32 Shelly Beach Road

$34 million St Mary’s Bay Maidstone Properties 10 Apartments Under Construction

A boutique development of ten luxury residences in the tightly held suburb of Saint Mary’s Bay. Situated on the rise of Shelly Beach Road, XXXII capitalises on spectacular views from Auckland city to the Waitakere Ranges. This is an exquisite project — a meticulously-crafted building in an enviable location with breath-taking views. Such a magnificent site demands no less.

Twenty5 Tirotai

Westmere Sanctuary Group 8 Townhouses Selling Now Boutique development of eight stylish townhouses in Westmere Peninsula

$20 million

Westlight Apartments

$46 million Glen Eden The Ted Manson Foundation 75 Apartments Completed

Designed to celebrate the light and views of West Auckland, Westlight is indeed a landmark for the area. And not just for its architecture. The development offers unique opportunities for today’s home buyers, with freehold apartments that are as affordably priced as they are stylishly designed and beautifully finished.

Wynyard Central

Wynyard Quarter Willis Bond & Co 113 Apartments Completed Flagship development in the heart of Wynyard Quarter

$170 million

$165 million

The Antipodean

Auckland CBD Norfolk Trustees 161 Apartments Completed Over 50% of sales came from the wider Barfoot & Thompson network

Urbizen

$15 million Mt Eden The Development Collective 23 Boutique apartments Under Construction

"We believe everyone should be entitled to access architectural homes that are close to the city. With that in mind, it is our mission to provide quality accommodation close to the city for what we believe to be the forgotten generation, or the “Missing Middle”.

These are people like key service workers (nurses, teachers etc), first home buyers and young professionals who struggle to find quality accommodation so close central Auckland.'' Bayard McKenzie

Life Apartments

Liverpool Street, Auckland CBD The Ted Manson Foundation 18 Apartments 67 Year terminating leasehold Sold Exceptional value without compromising on quality and in Grammar Zone

$12 million

$85 million

Crest

Grey Lynn Maidstone Properties 49 Apartments/terraces Completed Setting a new level of luxury to meet the demands of a sophisticated market

The Ridge

243 Kepa Road, Mission Bay Gosling Property Group 40 Apartments Completed

$40 million

The Ridge, on the skyline of Mission Bay, is a fresh new apartment development, the first of its kind in this exciting area

$45 million

North Apartments

Grey Lynn Maidstone Properties 40 Apartments Completed A cornerstone project in the rejuvenation of the Grey Lynn ridge

Howick